Sue Bell and Suzanne Burdon - Festival of Nnew MR - 2014

The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Pla'num Sponsor for 2014

Silver Sponsors

Session Sponsors

Media Partner Fes'val Supporters

•  Schlesinger Associates •  GMI •  krea

The Fes'val of 2014

Everything we know about face to face groups we learned from online qual

2014 Pla9num Sponsor

Sue Bell & Suzanne Burdon Susan Bell Research Australia

Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014


Everything we know about face to face groups we learned from online qual.


Maybe not everything!!

Well ….


A few months ago ….


We had talked to 14 people who had par9cipated in a

3 day online Bulle9n Board Group (BBG) and at least two face to face focus groups

Some weeks later …


??

Face to face to online?


But online to face to face?


Community interac9on

Can’t hide the ‘real me’

Stronger engagement = beRer crea9vity

Things we worried about losing online


Can give the issues more considera'on

Feel more in control

I can be myself

Less in'midated by other par'cipants

My opinion counts

I don’t fear interjec'ons

I express myself beTer, never tongue 'ed

vs F2F, they found that online…

But…what they told us was preRy explosive!


Discourse analysis

Sociology

Psychology

Challenging some myths


Creates community and benefits from

interac9on

These are individuals – no real interac9on

I am only there one or two hours. I am not there to make friends. I don't really care.

I am someone who thinks about being judged in social situations. I tend to be more reserved. I wonder...did I say too much. I question myself. I felt more confident online .

I enjoyed seeing other peoples perspectives, different opinions, where they're coming from.


Myth 2

Gets to the real me I can hide the real me

Online you don't have to walk out with the people afterwards, or meet them in the shops. You're never likely to see them again. You can be yourself. More of the real you.

You are likely to be more critical online because you don't have to see people's reactions and know by their body language that they are pissed off.


Myth 3

Engagement will lead to debate and crea9vity

Online I can do more research

You can think about what you want to say and process it. So you can go off and have a shower and think what you want to say then write it.

In a face to face group you are put on the spot and you are influenced by the people around you. If someone goes off at a tangent you might forget about what you wanted to say.

Lack of engagement online s9fles crea9vity



The things we worried about were not lost:

The ‘real me’ Crea9vity

We have concluded….

Our core skills as F2F moderators can only be improved by beRer understanding the

respondent experience online.

Community interac9on


THANK YOU


Suzanne Burdon and Sue Bell Susan Bell Research Australia

The Sponsors for this Event

If you are interested in sponsoring a future NewMR event Email [email protected]



Q & A


Ray Poynter The Future Place

Sue Bell Susan Bell Research

Suzanne Burdon Susan Bell Research


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The Fes'val of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Pla'num Sponsor for 2014

Silver Sponsors

Session Sponsors

Media Partner Fes'val Supporters

•  Schlesinger Associates •  GMI •  krea

The Fes'val of 2014

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Sue Bell and Suzanne Burdon - Festival of Nnew MR - 2014

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