Date post: | 15-Jan-2015 |
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Technology |
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The Top 10 reasons the Salesforce user should switch to
SugarCRM
Agenda• SugarCRM’s Competition
– Salesforce.com
• Comparing the Software– Software Architecture– Software Integration– 3rd Party Applications– Software Features
• Comparing the Costs– Software Costs– Typical Implementation Costs– Ongoing Costs
• Comparing Services– Support Offerings– Deployment Offerings
• About Levementum
Pre-amble…
BHAS:
“If you are assessing Salesforce, or any other closed source CRM for your CRM needs, you would be remiss (ok…foolish) not to examine the SugarCRM value proposition”
Bias in this presentation?
• Objectivity? – Researchers are competitors to salesforce.com
• Respectfulness– Yes
• Our experience?– Multiple Salesforce.com to SugarCRM
conversions
The basis…and disclaimer
• The data being presented here is from research performed over 2010-2008
• This presentation is focused on differences….not subjective opinions about Salesforce.com
• “People vote with the their feet”….and Salesforce.com is a very successful and solid solution. Period.
• …that said, SugarCRM offers some real advantages.
So with that…
The Top 10 reasons to switch from Salesforce.com
to SugarCRM
#10: Deployment flexibility
• Salesforce.com offers you a SAAS solution, hosted in its NA, EMEA or AP data centers.
• SugarCRM offers you a SAAS solution and an On-Premise solution (both are provided with your subscription) or a host of certified partner SAAS solutions worldwide
• Differentiator? – Deployment Choice!
#9 Core code customizations
• Salesforce offers you an architecture to extend product features and integrate.
• SugarCRM offers you an architecture to modify the core – modify the API – re-architect product features….in an upgrade safe-way. Additionally – all SugarCRM code is provided to you….its open source (even the commercial version!)
• Differentiator: Choice, Control, Power with a Framework
Comparison: Software Architecture • Application Architecture
• Database Architecture
• Deployment Architecture
SugarCRM Salesforce
MVC MTA
PHP/AJAX force.com
SugarCRM Salesforce
MySQL/Oracle/SQLServer
Force.com db
SugarCRM Salesforce
SugarCRM Cloud Salesforce Cloud
Local Microsoft Servers NO
Local LAMP Server NO
Amazon EC2, Rackspace Cloud, Xen Clouds, etc
NO
SugarCRM provides customers with:
• An enterprise class MVC architecture. •Software built on benchmarked proven Open application development code and objects.
• Multiple options for database and platform deployment
• Flexible deployment in ANY industry standard cloud platform
• A true “Open Cloud” choice…as opposed to a private black box cloud and platform.
#8 REST Integration Framework
• Salesforce.com’s web service API does not support REST (as of 8/10)…
• SugarCRM supports REST!
• Differentiator: Leaner (faster) integrations…ask your development team. It matters!
Comparison: Software Integration• Web Services Architecture
• Database Access Architecture
• Deployment Architecture
SugarCRM Salesforce
SOAP SOAP
REST no
SugarCRM Salesforce
Web Services WebServices
ODBC Force.com
JDBC Force.com
Direct (mySQL/Oracle/SQLServer)
Force.com
SugarCRM provides complete flexibility on integration and data delivery:
• Use a SOAP or RESTful approach for your integrations and applications. • Access your data via web services, or access via ODBC, JDBC, or a direct database connection
• Utilize any Business Intelligence platform seamlessly.
•Note, for example, Crystal reports for Salesforce.com can only be used “within” Salesforce.
#7 3rd Party Extensions
• Salesforce.com claims approximately 1000 extensions and services on the AppExchange
• SugarCRM offers 6000 extensions…plus the source code for these.
• Differentiator: Additional features, and even better – citable code fragments and examples of how to customize the solution creatively
Comparison: 3rd Party Applications (2009)• Sugar CRM
• Salesforce.com
Free Commercial
4,917 165
100% Open Source 100% Open Source
SugarCRM provides customers with:
• An unparalleled volume of addons
• A commitment to open source
• The ability to customize all add-ins
• More than 75 language packs
Free Commercial
371 482
0% Open Source 0% Open Source
#6 Free Entry Level Offering
• Salesforce.com’s does not offer a free entry level offering
• SugarCRM’s entry level offering mirrors the Salesforce.com Group edition (their 2nd level offering)
• Differentiator: Features and value…the ability to try, try, try, try, and maybe buy…or not.
Comparison: Software Features – Entry Level Offering
• SugarCRM
• Salesforce
• Microsoft
Feature Availability Price Tier
Leads √ FREE
Contacts √ FREE
Customers √ FREE
Opportunities √ FREE
Calls, Tasks and Meetings
√ FREE
Dashboards, RSS & Portal
√ FREE
Documents √ FREE
Emails and Basic Alerts √ FREE
Feature Availability Price Tier
Doesn’t exist
Feature Availability Price Tier
Doesn’t exist Salesforce Cloud Microsoft Hosting
SugarCRM provides customers with:
• An enterprise class MVC architecture. •Software built on benchmarked proven Open application development code and objects.
• Multiple options for database and platform deployment
• Flexible deployment in ANY industry standard cloud platform
• A true “Open Cloud” choice…as opposed to a private black box cloud and platform.
#5 Powerful Entry Commercial Offering
• Salesforce.com offers an entry level offering that lacks key Sales features
• SugarCRM’s professional offering is equivalent to the Enterprise offering of Salesforce.com
Comparison: Software Features – Professional Level Offering
Feature SugarCRM Salesforce
Leads √ √
Contacts/Customers
√ √
Opportunities √ √
Calls, Tasks &Meetings
√ √
Dashboards √ √
Documents √ NO
Emails and Campaigns
√ √
Reports and Dashboards
√ √
Codeless Workflow & Alerts
√ NO
Forecasting √ √
API? √ NO
Territory and teams (codeless)
√ NO
Customizable Mobile Edition
√ NO
Unlimited Data √ NO
Comparison: Software Features – Enterprise Level OfferingFeature SugarCRM Salesforce
Leads √ √
Contacts/Customers
√ √
Opportunities √ √
Calls, Tasks &Meetings
√ √
Dashboards √ √
Documents √ √
Emails and Campaigns
√ √
Reports and Dashboards
√ √
Codeless Workflow & Alerts
√ √
Forecasting √ √
API? √ √
Territory and teams (codeless)
√ √
Customizable Mobile Edition
√ √
Unlimited Data √ NO
#4 Money
• Salesforce.com’s enterprise ready solution is offered at $125/mo
• SugarCRM’s enterprise ready offering at offered at $30/mo
• Differentiator: Cost!!!!
Comparison: The Costs•Community
$0/mo•Professional
$30/mo•Enterprise
$50/mo
SugarCRM
•Group$25/mo
•Professional$65/mo
•Enterprise$125/mo
•Unlimited$250/mo
Salesforce.com
•User CAL$88/mo
•*** not including $4995 server plus Microsoft Office
Microsoft Dynamics
#3 Data…and Control of it
• Salesforce.com has historically made it difficult to pull complete data sets (relationships, objects, constraints)
• SugarCRM offers you native and complete access to the entire db
• Differentiator: Control
Comparison: Data Jail• SugarCRM:
– With SugarCRM, you are the owner of your own data. You get a full backup of all your data with all the object relationships intact up to four times a month at no additional cost. There are two key aspects to CRM data: customer data and the relationships between accounts, contacts, opportunities and all the other data
• Salesforce (2009):– Raw object text backups– No relationships between objects– One monthly flat file data dump without any data relationships. How
is a customer supposed to load that into a database? You can’t.
#2 The USA PATRIOT ACT
• Organizations that run on the NA systems or Salesforce.com are subject to the PATRIOT act – and the EMEA and AP instances have ambiguous rules therein.
• SugarCRM offers you control of your on-premise environment
• Differentiator: Control
#1a Open Source
• Salesforce.com…closed
• SugarCRM…open
• Differentiator: Total control of your own destiny
#1b Basic Customizations
• Salesforce.com offers a robust framework for basic change…but with limitations on max applications, objects, fields, etc.
• SugarCRM has a limitless module builder and studio
• Differentiator: Control!
MORE REASONS…
Custom Modules and Fields• SugarCRM
– Easy to use “Field Studio”. Does not require developer skills.– No limits on custom fields– No limits on custom modules
• Salesforce.com– Easy to use module builder + “Eclipse –force.com”. Does not
require developer skills.– Constraints on additions
Workflow and Reports limitationsFeature SugarCRM Salesforce.com (2008)
Professional
Custom Objects ∞ 50
Custom Fields per object ∞ 100
Mass Email ∞ 3rd party
Custom Applications ∞ 5
API Calls ∞ 1000/user
Custom Tabs ∞ 10
Callouts or Logic Hooks ∞ 20 DML
Integration Limitations I• Callouts or Logic Hooks
– SugarCRM• CE No Limits• Professional No Limits • Enterprise No Limits
– Salesforce.com• CM Not allowed• Group Not allowed• Professional Limited• Enterprise Limited• Unlimited Limited
Integration Limitations II• Web Services API
– SugarCRM• CE No Limits• Professional No Limits • Enterprise No Limits
– Salesforce.com• CM Not allowed• Group Not allowed• Professional Limited• Enterprise Limited• Unlimited Limited
Implementations!• What is the key technical skill required for your implementation
Salesforce.com
Force.com code$150 – 200/hr
Force.com database$150 – 200/hr
NoLeverage
Leverage in other Projects
Leverage in other Projects
Deployment Options• Salesforce.com
– Force.com hosting environment (not a cloud)– Multi-tenant shared database environment– No migrations allowed outside of the host
• SugarCRM– Hosted, On-Premise, Private Cloud or Hosted Cloud– Supports AmazonEC2, Rackspace, and all major cloud offerings– Images are ready to go– Migration from Hosted to Cloud, On-Premise to Hosted, etc…allowed!
SummarySoftware Cost • SugarCRM
Software Architecture •SugarCRM
Application Features •SugarCRM, Salesforce
Integration Architecture •SugarCRM
Integration Features •SugarCRM
3rd Party Add Ons •SugarCRM
Implementation Cost •SugarCRM
SugarCRM offers a superior cost, feature, integration and flexibility offering.
In our horribly biased opinion….but investigate for yourself!
About Levementum• Founded 2005
– Added SugarCRM service line 2005 (v3.5.1)– Added Compiere ERP service line 2008– Added Pentaho BI service line 2009– Added Magento e*Commerce service line 2009– Added Mindtouch Collaboration service line 2009
• Mission: – Drive “world class” Revenue & Margin results using Open Source
Technology and Process focused Methodology• Company Information
– 31 Employees– Offices:
• Phoenix, AZ (Headquarters)• New York City, NY• Atlanta, GA
About Levementum• Service Lines
– SugarCRM (Open Source CRM)• Officially a “Gold Partner” of SugarCRM since 2006• Services:
– Consulting, Development, Integration and Intelligence– Training– Cloud Hosting
– CompiereERP (Open Source ERP)• Services
– Consulting – Training– Development, Integration and Intelligence
– Magento– Mindtouch
Levementum Global
• USA– Phoenix, AZ– Atlanta, GA– Portland, OR– Green Bay, WI
• Australia– Sydney, NSW
• Canada– Toronto, ON
A Sampling of our Accounts