NAR Green Day 1: The Resource---Efficient Home Remodels, Retrofits, Renovations, and New---Home Construction

Timed Outline

V 3.1 Page 1 of 4

Suggested Timing Introduction ....................................................................................................................... 10 min

1: The Resource---Efficient Home ................................................................................................. 30 min

2: Improving Energy Efficiency ........................................................................................... 65 min

3: Smart Home Technologies ............................................................................................. 65 min

5: Remodeling: Big Budget Projects and the Bottom Line .................................................. 60 min

6: From the Ground Up: New and Custom Construction .................................................... 55 min

Exam .................................................................................................................................. 45min

Suggested Schedule Introduction ........................................................................................ 8:30 am – 8:40 am

Module 1 ............................................................................................ 8:40 am – 9:10 am

Module 2 ............................................................................................ 9:10 am – 1015 am

Break........................................................................................... 10:15 am – 10:30 am

Module 3 ............................................................................................ 10:30 am – 11:35am

Module 4 ............................................................................................ 11:35 am – 12:00 pm

Lunch .................................................................................................. 12:00 pm – 12:50 pm

Module 4. cont’d......................................................................... 12:50 pm --- 1:55 pm

Module 5 ............................................................................................ 1:55 pm – 2:15 pm

Break .................................................................................................. 2:15 pm – 2:30 pm

Module 5, cont’d................................................................................. 2:30 pm – 3:20 pm

Module 6 ............................................................................................ 3:20 pm – 4:15 pm

Exam ................................................................................................... 4:15 pm – 5:00 pm

4: Retrofitting and Replacing Systems ............................................................................... 90 min

NAR Green Day 1: The Resource---Efficient Home Remodels, Retrofits, Renovations, and New---Home Construction

Timed Outline

V 3.1 Page 2 of 4

Introduction

Introductions ………………………………................................................................................. 5 min

Course Learning Goals and Structure .............................................................................

How to Earn NAR’s Green Designation............................................................................ 5 min

Introduction Reflection …………………………………….............................................................

Total 10 min

1. The Resource---Efficient Home

Learning Objectives Review ……………………………………………………………………………………... 5 min

Why Resource---Efficient Homes and Why Now? ............................................................ 10 min

Resource---Efficiency Improvement Opportunities .......................................................... 5 min

The Bottom---Line Question for Consumers...................................................................... 5 min

The Bottom---Line Question for Real Estate Professionals ............................................... 5min

Total 30 min

2. Projects and Testing for Improving Resource Efficiency

Learning Objectives Review………………….......................................................................... 5 min

Improving Resource Efficiency Matters, Establishing a Baseline .................................... 5 min

Do---It---Yourself Home Survey Checklist............................................................................. 5 min

Preparing for the Energy Survey or Assessment ............................................................. 5 min

Energy Survey—Clipboard Audit ..................................................................................... 5 min

Performance Testing—A Test Drive ................................................................................ 10 min

Next Step—Taking Action ............................................................................................... 5 min

Home Appliances ............................................................................................................ 5 min

Energy Star® Appliances ................................................................................................. 10 min

Lighting, Light Bulb Ban ................................................................................................... 5 min

Reflection ……………………………........................................................................................... 5 min

Total 65 min

NAR Green Day 1: The Resource---Efficient Home Remodels, Retrofits, Renovations, and New---Home Construction

Timed Outline

V 3.1 Page 3 of 4

3. Smart Home Technologies

Learning Objective Review ............................................................................................... 5 min

Converging Technologies .................................................................................................. 10 min

The Basics, What Does a Smart Home Do?....................................................................... 15 min

Market Impact of Smart Homes ...................................................................................... 10 min

Smart Home = Resource---Efficient Home......................................................................... 10 min

Getting Started with Smart---Home Technology ............................................................... 5 min

REALTOR® Information Resources—Smart and Green ................................................... 5 min

Reflection …………………………………………………………………………………………………………………………. 5 min

Total 65 min

4. Retrofitting and Replacing Systems

Learning Objectives Review ............................................................................................ 5 min

Why Upgrade an Existing Home?, Sell the Benefit, Know the Science ........................... 5 min

Retrofitting Challenges.................................................................................................... 5 min

Right Sizing HVAC Systems .............................................................................................. 5 min

Replacing a Furnace ........................................................................................................ 10 min

Replacing an Air Conditioning Unit ................................................................................. 10 min

Ventilation ...................................................................................................................... 5 min

Water Heaters ................................................................................................................. 5 min

Windows and Doors ........................................................................................................ 5 min

IAQ Issues, Diagnosis, and Solutions ............................................................................... 10 min

Maintaining the Resource---Efficient Home ..................................................................... 5 min

Exercise: Sell the Benefit, Know the Science ................................................................... 20 min

Total 90 min

NAR Green Day 1: The Resource---Efficient Home Remodels, Retrofits, Renovations, and New---Home Construction

Timed Outline

V 3.1 Page 4 of 4

5. Remodeling: Big Budget Projects and the Bottom Line

Learning Objectives Review ........................................................................................... 5 min

Home Improvement, Eight Steps for a Perfect Home Improvement Project ................ 5 min

Kitchen Remodeling---A Green Makeover ......................................................................... 5 min

Deep Energy Retrofit ...................................................................................................... 5 min

Adding Insulation—How Much and Where?................................................................... 5 min

The Net Zero Energy Home ............................................................................................. 10min

Power Off the Grid: Solar Photovoltaic (PV) Systems ..................................................... 5 min

Growth of Solar PV .......................................................................................................... 10 min

Power Off the Grid: Wind Power, Geothermal ............................................................... 5 min

Reflection …………………………………...................................................................................... 5 min

Total 60 min

6. From the Ground Up: New and Custom Construction

Learning Objectives Review .......................................................................................... 5 min

The Green Production Home, The Green Design Team ................................................ 10 min

Best---Practice Design—Four Phases................................................................................. 10 min

The Building Envelope ..................................................................................................... 5 min

Topping Out the Building Envelope................................................................................. 5 min

Building the Certified Home, Certificates ....................................................................... 10 min

Reflection ……………………………………................................................................................. 10 min

Total 55 min

Exam ........................................................................................................................ 45 min

The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction Course Description and Topic Outline

Page 1 of 5 V3.1

COURSE DESCRIPTION NAR Green Day 1: The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction

covers the distinguishing characteristics that make a home resource thrifty. The course looks at why consumer

demand for these homes is increasing and how both the homes and consumer expectations impact the market.

The course prepares real estate professionals to provide advice and sources of information to help homeowners

improve the resource efficiency of their homes from low-cost fixes and DIY projects to retrofitting and replacing

systems to big budget remodeling projects. The course also looks at constructing a new, resource-efficient home

and the value that real estate professionals can bring to the design and build team.

LEARNING OBJECTIVES

MODULE 1: THE RESOURCE-EFFICIENT HOME

WHAT IS A RESOURCE-EFFICIENT HOME AND WHY IS CONSUMER DEMAND FOR THESE HOMES INCREASING?

Observe the influence of principles of sustainability on consumer attitudes and choices and home values.

Distinguish between homes with resource-efficient features, smart homes, and certified homes.

Help clients and customers evaluate the cost-benefit balance of retrofitting, remodeling, or renovating.

MODULE 2: PROJECTS AND TESTING FOR IMPROVING RESOURCE EFFICIENCY

WHAT CAN HOMEOWNERS DO ON THEIR OWN TO IMPROVE THE RESOURCE EFFICIENCY OF THEIR

HOMES?

Help home buyers see the potential in an existing home for resource-efficiency improvements.

Suggest to homeowners DIY steps and easy upgrades to improve the resource-efficiency of a home.

Help consumers understand energy-efficiency ratings of homes and appliances.

MODULE 3: SMART HOME TECHNOLOGIES

WHAT MAKES HOMES SMART AND WHAT IS THEIR IMPACT ON THE MARKET?

Describe characteristics of smart home technologies.

Help homeowners understand the benefits and implementation of smart home technologies.

Explain how smart home technologies help achieve resource- efficiency goals.

The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction Course Description and Topic Outline

Page 2 of 5 V3.1

MODULE 4: RETROFITTING AND REPLACING SYSTEMS

WHAT ARE SOME OF THE OPPORTUNITIES FOR IMPROVING THE RESOURCE EFFICIENCY OF AN EXISTING

HOME?

Describe choices for resource-efficient home systems—such as HVAC and water management—and the significance of ratings for home systems and materials.

Suggest improvements to enhance the resource efficiency of a home as well as the quality of the indoor environment.

Show the linkage between high-performance homes and value.

MODULE 5: REMODELING: BIG BUDGET PROJECTS AND THE BOTTOM LINE

WHAT ARE SOME OF THE POSSIBILITIES, INCLUDING ALTERNATIVE ENERGY, WHEN A HOMEOWNER CAN

INVEST MORE TIME AND MONEY IN UPGRADING A HOME?

Advise clients and customers on the potential of various home renovations to increase the value of a home.

Refer consumers to information sources for planning a remodeling or renovation project.

Discuss the technologies and methods for alternative energy resources including wind and solar power generation.

MODULE 6: FROM THE GROUND UP: NEW AND CUSTOM CONSTRUCTION

WHAT ARE THE STEPS, OPPORTUNITIES, AND CHOICES INVOLVED IN CONSTRUCTING A NEW HOME AND

HOW CAN THE REAL ESTATE PROFESSIONAL ADD VALUE?

Help consumers evaluate the pros and cons of purchasing a new home with green features versus purchasing and upgrading an existing home.

Describe the design and construction phases as well as components of resource-efficient new and custom homes.

Observe the market impact of new, resource-efficient production homes.

TOPIC OUTLINE

INTRODUCTION .......................................................................................................................................................

INTRODUCTION ...........................................................................................................................................................

COURSE LEARNING GOAL ............................................................................................................................................

WHAT YOU WILL LEARN ..............................................................................................................................................

ACTIVITIES AND CLASS PROCEDURES ..........................................................................................................................

The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction Course Description and Topic Outline

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GREEN REsource COUNCIL ...........................................................................................................................................

EARNING NAR’S GREEN DESIGNATION ........................................................................................................................

NAR Green Designee Benefits .....................................................................................................................................

About NAR's Green Designation Program ...................................................................................................................

KNOWLEDGE BASE FOR THE COURSE ..........................................................................................................................

A NOTE ABOUT TERMINOLOGY ...................................................................................................................................

PRACTITIONER PERSPECTIVE SPOTLIGHTS: BUILDING YOUR BUSINESS ......................................................................

MODULE 1: THE RESOURCE EFFICIENT HOME ..........................................................................................................

LEARNING OBJECTIVES ................................................................................................................................................

WHAT IS A RESOURCE-EFFICIENT HOME? ...................................................................................................................

WHY RESOURCE-EFFICIENT HOMES AND WHY NOW? ...............................................................................................

RESSOURCE-EFFICIENCY IMPROVEMENT OPPORTUNITIES .........................................................................................

THE BOTTOM-LINE QUESTION FOR CONSUMERS .......................................................................................................

RECOUPING COSTS ON RESALE ...................................................................................................................................

THE BOTTOM-LINE QUESTIONS FOR REAL ESTATE PROFESSIONALS ..........................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 2: IMPROVING ENERGY EFFICIENCY ..........................................................................................................

LEARNING OBJECTIVES ................................................................................................................................................

IMPROVING RESOURCE-EFFICIENCY MATTERS ...........................................................................................................

ESTABLISHING A BASELINE ..........................................................................................................................................

PREPARING FOR THE ENERGY SURVEY OR ASSESSMENT ............................................................................................

PROFESSIONAL ENERGY SURVEY – CLIPBOARD AUDIT ................................................................................................

PERFORMANCE TESTING: A TEST DRIVE ......................................................................................................................

NEXT STEP: TAKING ACTION ........................................................................................................................................

HOME APPLIANCES ......................................................................................................................................................

ENERGY STAR® APPLIANCES ........................................................................................................................................

ENERGYGUIDE LABELS .................................................................................................................................................

LIGHTING .....................................................................................................................................................................

LAWN AND GARDEN MAKEOVER ................................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction Course Description and Topic Outline

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MODULE 3: SMART HOME TECHNOLOGIES ..............................................................................................................

LEARNING OBJECTIVES ................................................................................................................................................

CONVERGING TECHNOLOGIES .....................................................................................................................................

THE BASICS ..................................................................................................................................................................

WHAT DOES A SMART HOME DO? ..............................................................................................................................

SMART HOME = RESOURCE-EFFICIENT HOME ............................................................................................................

MARKET IMPACT OF SMART HOMES...........................................................................................................................

GETTING STARTED WITH SMART HOME TECHNOLOGY ..............................................................................................

BUILDING BLOCKS OF A SMART HOME .......................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 4: RETROFITTING AND REPLACING SYSTEMS ............................................................................................

LEARNING OBJECTIVES ................................................................................................................................................

WHY UPGRADE AN EXISTING HOME?..........................................................................................................................

Sell the Benefit, Know the Science ..............................................................................................................................

RETROFITTING CHALLENGES........................................................................................................................................

RIGHT SIZING HVAC SYSTEMS ......................................................................................................................................

REPLACING A FURNACE ...............................................................................................................................................

REPLACING AN AIR CONDITIONING UNIT ....................................................................................................................

VENTILATION ...............................................................................................................................................................

WATER HEATERS ..........................................................................................................................................................

WINDOWS AND DOORS ...............................................................................................................................................

INDOOR AIR QUALITY (IAQ) .........................................................................................................................................

MAINTAINING THE RESOURCE-EFFICIENT HOME ........................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 5: REMODELING—BIG BUDGET PROJECTS AND THE BOTTOM LINE ..........................................................

LEARNING OBJECTIVES ................................................................................................................................................

GETTING STARTED WITH DEEP-GREEN IMPROVEMENTS ............................................................................................

HOME IMPROVEMENT ONLINE STRATEGY GENERATORS ...........................................................................................

EIGHT STEPS FOR A PERFECT HOME IMPROVEMENT PROJECT ...................................................................................

KITCHEN REMODELING – A GREEN MAKEOVER ..........................................................................................................

DEEP ENERGY RETROFIT ..............................................................................................................................................

ADDING INSULATION – HOW MUCH AND WHERE? ....................................................................................................

THE NET ZERO HOME ..................................................................................................................................................

POWER OFF THE GRID: SOLAR PHOTOVOLTAIC (PV) SYSTEMS ..................................................................................

GROWTH OF SOLAR PV ................................................................................................................................................

COMPARING SOLAR PV LEASING, PPAS, AND PREPAID ..............................................................................................

POWER OFF THE GRID: WIND POWER .........................................................................................................................

GEOTHERMAL HEATING AND COOLING ......................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

The Resource-Efficient Home: Remodels, Retrofits, Renovations, and New-Home Construction Course Description and Topic Outline

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MODULE 6: FROM THE GROUND UP—NEW CUSTOM CONSTRUCTION ....................................................................

LEARNING OBJECTIVES ................................................................................................................................................

THE GREEN PRODUCTION HOME ................................................................................................................................

THE GREEN DESIGN TEAM ...........................................................................................................................................

BEST-PRACTICE DESIGN—4 PHASES ............................................................................................................................

THE BUILDING ENVELOPE ............................................................................................................................................

TOPPING OUT THE BUILDING ENVELOPE ....................................................................................................................

BUILDING THE CERTIFIED HOME .................................................................................................................................

THREE NATIONAL HOME CERTIFICATIONS ..................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

RESOURCES ..............................................................................................................................................................

BUILDING MATERIAL AND CERTIFICATION RATINGS ............................................................................................

ENERGY STAR® PRODUCT CATEGORIES (RESIDENTIAL) ...............................................................................................

CHECKLISTS FOR GREENING A HOME ..........................................................................................................................

WEBSITES .....................................................................................................................................................................

GLOSSARY ....................................................................................................................................................................

NAR Green Day 2: Representing Buyers and Sellers Resource-Efficient Homes

Timed Outline

V 3.1 Page 1 of 3

Suggested Timing Introduction......................................................................................................... 10 min

1. The New Normal: Understanding Consumer Motivations and Priorities ............ 35 min

2. The New Market Drivers: Walkability, Transportation, Affordability ................. 60 min

3. Greening the MLS and Home Valuation ............................................................ 75 min

4. Listing and Marketing the Resource-Efficient Home .......................................... 75 min

5. Finding and Buying the Resource-Efficient Home .............................................. 65 min

6. Branching Out: The Green Real Estate Professional ........................................... 40 min

Total Instructional Time .............................................................................. 360 min

Exam .......................................................................................................... 45 min

Suggested Schedule Introduction........................................................................................ 8:30 am – 8:40 am

Chapter 1 ............................................................................................ 8:40 am – 9:15 am

Chapter 2 ............................................................................................ 9:15 am – 10:15 am

Break .................................................................................................. 10:15 am – 10:30 am

Chapter 3 ........................................................................................... 10:30 am – 11:45 am

Chapter 4 ............................................................................................ 11:45 am – 12:15 pm

Lunch.................................................................................................. 12:15 pm – 1:15 pm

Chapter 4. cont’d ................................................................................ 1:15 pm - 2:00 pm

Chapter 5 ............................................................................................ 2:00 pm – 2:45 pm

Break .................................................................................................. 2:45 pm – 3:00 pm

Chapter 5, cont’d ................................................................................ 3:00 pm – 3:20 pm

Chapter 6 ............................................................................................ 3:20 pm – 4:00 pm

Exam .................................................................................................. 4:00 pm – 4:45 pm

NAR Green Day 2: Representing Buyers and Sellers Resource-Efficient Homes

Timed Outline

V 3.1 Page 2 of 3

Introduction

How to Earn the Green Designation ................................................................................

10 min Course Two: Structure and Learning Objectives .............................................................

Total 10 min

1. The New Normal: Understanding Consumer Motivations and Priorities

Ice-Breaker Exercise: Your Everyday Habits .................................................................... 10 min

The Green Curve ............................................................................................................. 15 min

What Do Trends Mean for Real Estate? .......................................................................... 5 min

Benefits, Not Buzz Words ................................................................................................ 5 min

Total 35 min

2. The New Market Drivers: Walkability, Transportation, Affordability

Walkability ....................................................................................................................... 10 min

Transportation ................................................................................................................ 10 min

Placemaking .................................................................................................................... 10 min

Why Does This Matter? ................................................................................................... 10 min

Smart Growth Resources from NAR ................................................................................ 5 min

Internet Field Trip. ........................................................................................................... 15 min

Total 60 min

3. Greening the MLS and Home Valuation

Challenges and Solutions ................................................................................................ 5 min

Challenge: Comparables ................................................................................................. 10 min

The Green MLS Tool Kit ................................................................................................... 5 min

Green MLS Implementation Guide ................................................................................. 5 min

Resource-Efficient Homes Price Premium ...................................................................... 10 min

Standardizing MLS Terminology ...................................................................................... 10 min

Challenge: Competence .................................................................................................. 10 min

Challenge: Communication ............................................................................................. 15 min

Practitioner Perspective: Appraising Green .................................................................... 5 min

Total 75 min

NAR Green Day 2: Representing Buyers and Sellers Resource-Efficient Homes

Timed Outline

V 3.1 Page 3 of 3

4. Listing and Marketing the Resource-Efficient Home

The First Contact—“Do You Sell Green Homes?” ........................................................... 5 min

Scripting Exercise: What Do You Need to Know? ............................................................ 10 min

Prelisting Information Packet .......................................................................................... 5 min

Your Listing Presentation ................................................................................................ 5 min

Prepare the Documentation ........................................................................................... 10 min

Checklist of Resource-Efficient Features ......................................................................... 5 min

Marketing a Resource-Efficient Home ............................................................................ 5 min

Brainstorm Exercise: Marketing the Benefit ................................................................... 10 min

Green Staging ................................................................................................................. 5 min

Exercise: Adapting Your Core Skills—Market This Home ................................................ 15 min

Total 75 min

5. Finding and Buying the Resource-Efficient Home

Do You Help Buyers Find Green Homes? ........................................................................ 5 min

What Do These Statistics Say About Buyers? ................................................................. 5 min

Buyer Consultation .......................................................................................................... 5 min

Exercise: What Does Green Mean? ................................................................................. 10 min

The A-A-A Buyer Consultation Session ............................................................................ 5 min

Finding the Right Home ................................................................................................... 5 min

Finding the (Almost) Right Home .................................................................................... 5 min

Looking at Homes ............................................................................................................ 10 min

Disclosures and Representations Inspections ................................................................. 5 min

Financing the Resource-Efficient Home .......................................................................... 5 min

Follow-Up ........................................................................................................................ 5 min

Total 65 min

6. Branching Out: The Green Real Estate Professional

Set an Example ................................................................................................................ 5 min

Share Your Knowledge .................................................................................................... 10 min

Build a Network ............................................................................................................... 10 min

Support Your Association and Green MLS ...................................................................... 5 min

Get Involved in the Community ...................................................................................... 5 min

Believe in What You Do and Say ..................................................................................... 5 min

Total 40 min

Exam ...................................................................................................................... 45 min

Representing Buyers and Sellers: Resource-Efficient Homes Course Description and Topic Outline

Page 1 of 4 V3.1

COURSE DESCRIPTION NAR Green Day 2: Representing Buyers and Sellers: Resource-Efficient Homes, the second course in the

designation program sequence, focuses on applying your knowledge of resource-efficient, smart, and certified

homes and adapting your core real estate skills to build business success in the niche market for resource-efficient

homes.

LEARNING OBJECTIVES

MODULE 1 THE NEW NORMAL—UNDERSTANDING CONSUMER MOTIVATIONS AND PRIORITIES

HOW HAS THE SUM OF MANY SMALL ENVIRONMENTALLY CONSCIOUS CHANGES IN OUR DAILY LIVES

RESULTED IN A BIG SHIFT IN SOCIETAL BEHAVIOR AND ATTITUDES?

Respond to consumer perceptions of what green means in relation to home features.

Differentiate characteristics and motivations of consumers: cost savings, health, sustainability, and lifestyle.

Match home features to specific benefits that consumers want.

MODULE 2

THE NEW MARKET DRIVERS: WALKABILITY, TRANSPORTATION, AND AFFORDABILITY

HOW DO AFFORDABILITY, WALKABILITY, AND TRANSPORTATION INTERRELATE TO AFFECT HOME VALUES

AND CREATE ATTRACTIVE COMMUNITIES?

Recognize the interrelationships between green lifestyles and home values, particularly affordability, in urban, suburban, and rural settings.

Describe the correlation between home values and public transportation that offers access to services and employment.

Match homebuyers’ priorities for walkability with communities and homes.

MODULE 3 GREENING THE MLS AND HOME VALUATION

WHAT ARE THE CHALLENGES TO VALUATION OF RESOURCE-EFFICIENT HOMES, AND HOW CAN THESE

CHALLENGES BE ADDRESSED?

Describe the benefits for consumers and appraisers of searchable green fields in the MLS.

Help clients and customers understand the appraisal and pricing of resource-efficient homes with green features.

Provide appraisers with documentation of a home’s green features to assist in the valuation process.

Representing Buyers and Sellers: Resource-Efficient Homes Course Description and Topic Outline

Page 2 of 4 V3.1

MODULE 4 LISTING AND MARKETING THE RESOURCE-EFFICIENT HOME

WHAT IS THE BEST APPROACH FOR WINNING THE LISTING AND SELLING A HIGH- PERFORMANCE,

ENERGY-EFFICIENT HOME?

Present the green features of sellers’ homes to best advantage in marketing efforts.

Use energy-usage data appropriately in marketing a home.

Comply with NAR’s Code of Ethics when presenting information about a resource-efficient home.

MODULE 5 FINDING AND BUYING THE RESOURCE-EFFICIENT HOME

IF THERE ARE MULTIPLE NUANCES TO WHAT GREEN MEANS, HOW IS A REAL ESTATE PROFESSIONAL

SUPPOSED TO PIN DOWN WHAT BUYERS WANT?

Match properties to buyers’ needs, wants, and priorities in a home with green features.

Help buyers see the potential for retrofitting existing homes to improve energy efficiency and enhance value.

Provide homebuyers with information about incentives, energy- efficiency retrofits, and mortgage financing.

MODULE 6 BRANCHING OUT: THE GREEN REAL ESTATE PROFESSIONAL

WHAT IS THE BEST WAY TO ASSEMBLE A TEAM OF EXPERTS WHO KNOW HOW TO SERVICE AND MAINTAIN

RESOURCE-EFFICIENT HOMES AND TO BUILD BUSINESS SUCCESS IN THIS NICHE MARKET?

Find community involvement opportunities to raise awareness of sustainability and set an example through business practices.

Identify a team of professionals who can build, rate, and maintain resource-efficient homes to connect green-minded home sellers and buyers with the service resources they need.

Identify business-planning action steps to establish a market position as a Green Designee.

TOPIC OUTLINE

INTRODUCTION .......................................................................................................................................................

COURSE LEARNING GOAL ............................................................................................................................................

WHAT YOU WILL LEARN ..............................................................................................................................................

ACTIVITIES AND CLASS PROCEDURES ..........................................................................................................................

GREEN REsource COUNCIL ...........................................................................................................................................

Representing Buyers and Sellers: Resource-Efficient Homes Course Description and Topic Outline

Page 3 of 4 V3.1

EARNING NAR’S GREEN DESIGNATION ........................................................................................................................

NAR Green Designee Benefits .....................................................................................................................................

About NAR's Green Designation Program ...................................................................................................................

KNOWLEDGE BASE FOR THE COURSE ..........................................................................................................................

A NOTE ABOUT TERMINOLOGY ...................................................................................................................................

PRACTITIONER PERSPECTIVE SPOTLIGHTS: BUILDING YOUR BUSINESS ......................................................................

MODULE 1: THE NEW NORMAL–UNDERSTANDING CONSUMER MOTIVATIONS AND PRIORITIES ............................

LEARNING OBJECTIVES ................................................................................................................................................

ICEBREAKER EXERCISE: YOUR EVERYDAY HABITS ........................................................................................................

THE GREEN CURVE .......................................................................................................................................................

THE GREEN CURVE SURVEY .........................................................................................................................................

WHAT DO TRENDS MEAN FOR REAL ESTATE? .............................................................................................................

BENEFITS, NOT BUZZ WORDS ......................................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 2: THE NEW MARKET DRIVERS: TRANSPORTATION, WALKABILITY, AFFORDABILITY .................................

LEARNING OBJECTIVES ................................................................................................................................................

WALKABILITY ...............................................................................................................................................................

TRANSPORTATION .......................................................................................................................................................

PLACEMAKING .............................................................................................................................................................

SMART GROWTH RESOURCES FROM NAR ..................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 3: GREENING THE MLS AND HOME VALUATION .......................................................................................

LEARNING OBJECTIVES ................................................................................................................................................

GREENING THE MLS .....................................................................................................................................................

Challenges and Solutions .............................................................................................................................................

Challenge: Comparables ..............................................................................................................................................

The Green Implementation Guide ...............................................................................................................................

Resource-Efficient Homes Price Premium ...................................................................................................................

STANDARDIZING MLS TERMINOLOGY .........................................................................................................................

CHALLENGE: COMPETENCE .........................................................................................................................................

CHALLENGE: COMMUNICATION ..................................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

Representing Buyers and Sellers: Resource-Efficient Homes Course Description and Topic Outline

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MODULE 4: LISTING AND MARKETING THE RESOURCE-EFFICIENT HOME .................................................................

LEARNING OBJECTIVES ................................................................................................................................................

LISTING AND SELLING ..................................................................................................................................................

THE FIRST CONTACT – “DO YOU SELL GREEN HOMES?” .............................................................................................

PRELISTING INFORMATION PACKET ............................................................................................................................

YOUR LISTING PRESENTATION .....................................................................................................................................

Prepare the Documentation ........................................................................................................................................

MARKETING A RESOURCE-EFFICIENT HOME ...............................................................................................................

EXERCISE – MARKETING THE BENEFIT .........................................................................................................................

NO GREENWASHING ....................................................................................................................................................

GREEN STAGING ..........................................................................................................................................................

EXERCISE: ADAPTING YOUR CORE SKILLS – MARKET THIS HOME ..........................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 5: FINDING AND BUYING THE RESOURCE-EFFICIENT HOME ......................................................................

LEARNING OBJECTIVES ................................................................................................................................................

WHAT DOES GREEN MEAN TO THE BUYER? ................................................................................................................

“Do You Help Buyers Find Green Homes?” .................................................................................................................

WHAT DO THESE STATISTICS SAY ABOUT BUYERS? ............................................................................................

BUYER CONSULTATION ................................................................................................................................................

EXERCISE – WHAT DOES GREEN MEAN? .....................................................................................................................

FINDING THE RIGHT HOME..........................................................................................................................................

EXERCISE – THE AAA BUYER CONSULTATION SESSION ...............................................................................................

LOOKING AT HOMES ....................................................................................................................................................

GREENWASHING ..........................................................................................................................................................

INSPECTIONS................................................................................................................................................................

FINANCING THE RESOURCE-EFFICIENT HOME ............................................................................................................

FOLLOW UP..................................................................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

MODULE 6: BRANCHING OUT–THE GREEN REAL ESTATE PROFESSIONAL .................................................................

LEARNING OBJECTIVES ................................................................................................................................................

IT’S A JOURNEY, NOT A DESTINATION .........................................................................................................................

PRACTITIONER PERSPECTIVE .......................................................................................................................................

RESOURCES ..............................................................................................................................................................

NAR’s GREEN DESIGNATION: A MARKETING ADVANTAGE .........................................................................................

GREEN DESIGNEE OBLIGATIONS: DOS AND DON’TS ..................................................................................................

WEBSITES .....................................................................................................................................................................

GLOSSARY ....................................................................................................................................................................