05/03/2023 SUGUTA COMPANY LIMITED

Suguta Business Functions and Organisation

05/03/2023 SUGUTA COMPANY LIMITED

05/03/2023 SUGUTA COMPANY LIMITED

Business Functions

• Human Resources• Sales and Marketing• Research and Development • Production/Operations• Customer Service• Finance and Accounts• Administration and IT

05/03/2023 SUGUTA COMPANY LIMITED

Human Resources• Recruitment and retention

– Job descriptions– Person Specifications

• Dismissal• Redundancy• Motivation• Professional development and training• Health and safety and conditions

at work• Liaison with trade unions

05/03/2023 SUGUTA COMPANY LIMITED

Sales and Marketing

• Market research• Promotion strategies• Pricing strategies• Sales strategies• The sales team• Product – advice on new product development,

product improvement, extension strategies, target markets

05/03/2023 SUGUTA COMPANY LIMITED

Research and Development

• New product development• Product improvements• Competitive advantage• Value added• Product testing• Efficiency gains• Cost savings

05/03/2023 SUGUTA COMPANY LIMITED

Finance and Accounts

• Cash flow– Monitoring income/revenue– Monitoring expenditure

• Preparing accounts• Raising finance

– Shares – Loans

• Links with all other functional areas

05/03/2023 SUGUTA COMPANY LIMITED

Production/Operations• Acquiring resources• Planning output – labour, capital, land• Monitoring costs• Projections on future output• Production methods

– Batch– Flow– Job – Cell

• Efficiency

05/03/2023 SUGUTA COMPANY LIMITED

Customer Service

• Monitoring distribution• After-sales service• Handling consumer enquiries• Offering advice to consumers• Dealing with customer complaints• Publicity and public relations

05/03/2023 SUGUTA COMPANY LIMITED

Business Organisation• Organisation by type• Global businesses – complex organisation

structures• National – organisation possibly stretches

throughout the country• Regional – could be through a county or wider

area (North West, South East, etc.)• Local – small organisations serving local area or

community

05/03/2023 SUGUTA COMPANY LIMITED

Business Organisation• Authority – the right to make decisions and carry out tasks• Span of control – the number of people a superior

is responsible for• Chain of Command – the relationship between different levels of

authority in the business• Hierarchy – shows the line management

in the business and who has specific responsibilities• Delegation – authority to carry out actions

passed from superior to subordinate• Empowerment – giving responsibilities to people

at all levels of the business to make decisions

05/03/2023 SUGUTA COMPANY LIMITED

Administration and IT

•Managing estates – cleaning, health and safety, maintenance, security•Reception•Clerical work – reporting, recording, record keeping, communication•Overview of quality control•Use of IT systems

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation ChartsHierarchical Structure

Managing Director

Sales Director MarketingDirector Finance Director

A B C D Market Research

Strategy PurchasingManager

Sales Manager

AccountsManager

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation Charts

MD

Middle Management

Workers

Pyramidal Structure

SeniorManagement

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation ChartsCentralised/Entrepreneurial

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation ChartsCollaborative

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation Charts

Circular/Flat

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation Charts

Project

MarketingR&DSales

Finance

HRProduction

Matrix Structure

05/03/2023 SUGUTA COMPANY LIMITED

Suguta Organisation Charts

• Changes to business structures • Linked to new thinking on leadership and

management• Less hierarchical• Emphasis on communication

and collaboration between sections• Global businesses – more complex

structures

05/03/2023 SUGUTA COMPANY LIMITED

In order to survive and thrive in an increasingly competitive global environment, Suguta manufacturers will need to develop an ambitious vision and strategy that allows it to take advantage of the opportunities arising from transformative technologies and redefine what it means to be a manufacturer.

To succeed in the high value-add, low volume products in which they are more likely to have a competitive advantage, Suguta manufacturers should seek to bundle products and services to sell solutions, rather than simply tangible products. Those services may be explicit (such as pre and after sales service) or, better still, embedded in the solution. Whilst adding services to products may require some innovative thinking, it is inherently less risky to develop new services than new products. New product development typically requires expensive re-tooling and investment in expensive or untried technologies. New service development can often avoid these costs.

Sell solutions rather than products

05/03/2023 SUGUTA COMPANY LIMITED

Successful manufacturers recognize manufacturing is no longer about mass production, but about providing solutions for customers that are tailored to their needs. Mass customization entails producing in both volume and to the requirements of individual customer needs. Successful manufacturers will recognize that this fundamental shift will require new and different business relationships and models.

Customization and personalization

Both by partnering in global supply chains and by meeting demands from their growing middle classes for high value-add products, Suguta manufacturers can capitalize on the rapidly emerging growth economies of countries such as China and India.

Being connected counts

Manufacturers must position themselves in rich webs of relationships and knowledge flows. Knowledge is an asset that can depreciate rapidly and needs to be continually refreshed. Flows of knowledge are critical and these only happen through people, their networks and relationships.

Seek markets in emerging growth economies

05/03/2023 SUGUTA COMPANY LIMITED

One dimensional buyer-seller relationships must give way to a different and changing economic web of buyers, partners, alliances, stakeholders, suppliers, distributors and resellers. As companies know more about their customers, they can provide products and services that are tailored to their needs.

Stay close to customers

The most potent forms of innovation are business model innovation and organizational or managerial innovation. Successful manufacturers will focus less on scientific discovery and more on problem-solving to achieve step change innovation that is difficult for rivals to compete against.

Business model and innovation