We believe that people would be more likely to donate if they could see that their money was being put to good use. A partnership with companies such as Amazon or Ikea would allow people to purchase specific products that would then be sent directly to the charity and distributed to those in need.

The cardboard packaging would be used as a media to target potential donors at home and drive them to a section of the partners website where the gifts would be available.

Stock levels could be maintained in a similar way to other items on these sites, alerting Stock levels could be maintained in a similar way to other items on these sites, alerting donors when an item is 'out of stock' when the charity has enough of a particular item.

Cannes Young Lions Winner 2010