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CE China opened its doors for the first time on the 20-22 April 2016. Thanks to your support, the show was a huge success, which we hope to build on going forward. The show proved its strength and positioning within the Consumer Electronics and Home Appliances markets by welcoming 11,500 attendees from 89 countries, over 150 exhibitors, 15,000 sqm and more than 450 international journalists. Combining the powerful IFA con cept with the specific require-ments of the Chinese market at the Shenzhen site proved to be a successful formula. Sustainable integration of the retail trade has bridged the gap between manu-facturers and consumers. The commitment of leading Chinese trade partners, including Suning, Alibaba and Gome, has made the first CE China a valuable driving force for the Chinese market — and far beyond. This report is an analysis and summary of the key results. We are delighted by this strong parti cipation and look forward to CE China 2017!

Jens Heithecker Chairman of Board of Directors, General Manager,

Berlin Exhibition (Guangzhou) Co., Ltd.

Dirk KoslowskiIFA Global Brand Manager

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Summary 2016April 20—22, 2016Shenzen Convention & Exhibition CenterA G LO B A L I FA E V E N T

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INTER-NATIONAL

BRAND SHOW

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CE China: A premier that looked into the futureConsumer Electronics China (CE China), a global IFA event presented on April 20–22, 2016, was the premier trade show for consumer elec-tronics and home appliances brands in China. With more than 150 exhibitors and over 15,000 sqm of exhibition space, CE China created an optimal setting for successfully posi-tioning brands and showcasing the latest product innovations and designs for the industry, retail sector and media. CE China built on the huge success of the IFA concept and years of close cooperation with China’s consumer electronics and household appliances industry as well as their channel partners.

At a glance→ More than 11,500 visitors from 89 countries → Over 150 exhibitors – 20 % from abroad → 450 journalists from 55 countries → 15,000 sqm

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Powerful brands and professional partners The whole world of consumer electronics and home appliances was presented in April 2016 at CE China. More than 150 global brands, retail companies and trade organizations took advantage of the opportunity to present their products and innovations – and gener-ate business contacts – at the new exhibition for the Chinese and Asian markets. From Alibaba to Vargo, everyone involved reaped the benefits of keenly interested, highly motivated trade visitors as well as from the extensive global media coverage. With a strong retail focus, first-class exhibition space and ground-breaking media support, CE China successfully placed its exhibitors and partners firmly in the spotlight.

“We appreciate CE China’s bringing IFA – the pioneerof consumer electronics expos – to China. We be-lieve that this expo is a bilateral platform – showing substantial innovations to Chinese consumers while also enabling foreign manufacturers to deeply understand the fast developing momentum of the China market.”Roland Gerke, Chairman & President, BSH Home Appliances Holding (China) Co., Ltd.

Abardeen (Co-exhibitor with Alibaba)Ablee Electronic Co., Ltd. (Shenzhen) Adam Elements Co.,Ltd. (Shenzhen) Alibaba Amazfit (Co-exhibitor with Alibaba)Amazon AO (Co-exhibitor with Alibaba)Aska Electronics Co., Ltd. Astra (IFA / gfu stakeholder presentation)Autolion Electrical Appliance Technology Co., Ltd. (Shenzhen) AUX (Co-exhibitor with Alibaba)Beijing Xinjing technology Co., Ltd. Bigland Electric Appliance Co., Ltd. Blueair (Co-exhibitor with Alibaba)B&O (Co-exhibitor with Alibaba)Bosch (BSH Home Applicances (China) Co., Ltd.) Camry (Co-exhibitor with Alibaba)Canton (IFA / gfu stakeholder presentation) Cartizan Technology Company Limited (Shenzhen) China Electronics Shenzhen Company Chipolo d.o.o Clarisonis (Co-exhibitor with Alibaba)cnmo.com Coshin Technology Ltd. (Shenzhen) Cylan Technology Co., Ltd. (Shenzhen) D-Link Deepoon (Co-exhibitor with Alibaba)Dlodlo Technologies Co.,Ltd. (Shenzhen) Dongjilian Electronics Co., Ltd. (Shenzhen) Dynacast (Dongguan) Ltd. Dyson (Co-exhibitor with Alibaba)East-Toptech Electronic Technology Co., Ltd. ecovacs (Co-exhibitor with Alibaba)EdenPURE (Co-exhibitor with Alibaba)Eloam Technology Co., Ltd. (Shenzhen) Euronics expert Express LUCK Industrial., Ltd. fitbit (Co-exhibitor with Alibaba)Flyball Electronic (Shenzhen) Co., Ltd. Flydigi Electronics Co .Ltd. (Shanghai) Forrest Health Equipments Co., Ltd. (Shenzhen) Foshan Gohome Electrical Appliances Mfg. Co., Ltd. Foshan Samyoo Electronic Co., Ltd. Foshan Shunde Nan Jia Mei Electrical Technologies Co., Ltd. Foshan Shunde Stelang Electric Appliance Co., Ltd. Gangquan Precision (Shenzhen) Co., Ltd. G-Cell Electronics Co., Ltd. (Shenzhen) GD Digital Ltd. Glen Dimplex Home Appliances Global Creative APP Development Competition Globex e-Services Limited (Shenzhen) Goldview Electrical Co., Ltd. Gome Gowild (Co-exhibitor with Alibaba)Grundig (IFA / gfu stakeholder presentation)Guangdong Fuxin Technology Co., Ltd. Guangdong Kangye Electric Appliance Co., Ltd. Guangdong Shunde Detlone Electrical Appliance Co., Ltd. GYPI Sprl Hagile Tech Co., Ltd. (Shenzhen) Hangzhou IPRO Membrane Technology Co., Ltd. Hurom (Co-exhibitor with Alibaba)Husky (Co-exhibitor with Alibaba)iBaby Labs, Inc. iFi audio iMobo Group Ltd. Jens Electric Co., Ltd. (Shenzhen) Ji‘an Shipei Technology Co. Ltd. Joyoung (Co-exhibitor with Alibaba)Jura (Shanghai Qijie Economic and Trade) Karcher (Shanghai) Cleaning Systems Co., Ltd. KEF (Co-exhibitor with Alibaba)Kindle (Co-exhibitor with Alibaba)King of Kings KingFu Abrasive Co., Ltd. (Shenzhen) Kitchenaid (Co-exhibitor with Alibaba)KKTV (Co-exhibitor with Alibaba)KTC Commercial Display Technology Co., Ltd. (Shenzhen) Kunshan BAONENG Mechanical & Electrical Products Co., Ltd. Kurz Stamping Technology (Hefei) Co., Ltd. Lancer Electronic Co., Ltd. (Shenzhen) LETV (Co-exhibitor with Alibaba)LianChuang Technology Group Co., Ltd. (Shenzhen) Liantek Electrical Appliances (Shenzhen) Co., Ltd. Lifesense (Co-exhibitor with Alibaba)Linkmath Electrical Appliances Co.,Ltd. Livall (Shenzhen Qianhai Livall iot Technology Co., Ltd.) Livingcare Co., Ltd. Loewe (IFA / gfu stakeholder presentation)Maniway Electronics Limited (Shenzhen) Melitta Househould Products (Shenzhen) Metz (IFA / gfu stakeholder presentation)Midea (Co-exhibitor with Alibaba)MLOONG (Co-exhibitor with Alibaba)Moizen Technology Co., Ltd. (Shenzhen) Muren Appliance Co., Ltd. (Shenzhen) New Sun Digital Co., Ltd. (Shenzhen) Nokia (IFA / gfu stakeholder presentation)OGAWA (Co-exhibitor with Alibaba)Onkyo China Ltd. ONMUC OralB (Co-exhibitor with Alibaba)Ostry Tech. Co., Ltd. (Shenzhen) Panasonic (IFA / gfu stakeholder presentation)Pango Electronic Co., Ltd. (Shenzhen) Parallels International GmbH Parrot (Co-exhibitor with Alibaba)Peoples Daily Overseas PHILIPS (IFA / gfu stakeholder presentation + Co-exhibitor with Alibaba)picooc (Co-exhibitor with Alibaba)Puppy (Co-exhibitor with Alibaba)REDMOND Industrial Group Robam Appliances Co., Ltd. (Hangzhou) Ronglii Tposrts & Exports Co., Ltd. (Shenzhen) Rongtai (Co-exhibitor with Alibaba)Roobo Intelligent Steward Co., Ltd. Rota Ltd. (Shenzhen) Sailing Electronic (Shenzhen ) Samsung (IFA / gfu stakeholder presentation)Scope Corporation Limited (Shenzhen) SEVERIN Elektrogeräte GmbH Sharp (IFA / gfu stakeholder presentation)ShengGu Technology Co., Ltd. (Shenzhen) Shenzhen Media Group Shenzhen SAT TV Shenzhenware Shunde Kingtec Appliances Co., Ltd. Siemens (BSH Home Applicances (China) Co., Ltd.) Siemens (Co-exhibitor with Alibaba)Sjl-tech co., Ltd. (Shenzhen) Sogou (Co-exhibitor with Alibaba)Sony (IFA / gfu stakeholder presentation)Suning Tanyuanzi Technology Company Limited (Shenzhen)Techetechnicolor (IFA / gfu stakeholder presentation)Tetded Ltd.THUNDEROBOT (Co-exhibitor with Alibaba)tiwatch (Co-exhibitor with Alibaba)TouZhiJia Financial Information Service Co., Ltd. (Shenzhen)Uni-right Industrial & Trading Co., Ltd. (Shenzhen)Up-shine Lighting Co., Ltd.Vargo Technology (Shanghai) Co., Ltd.Veho Global Group Ltd.VULUV Co., Ltd.Wherecom Technologies LimitedWhirlpool (Co-exhibitor with Alibaba)X.J. Electronics (Shenzhen) Co., Ltd.XGIMI (Co-exhibitor with Alibaba)Xin Zhengyu Technology Co., Ltd. (Shenzhen)XSOUND Innovation Technologies Co., Ltd. (Shenzhen)Yadu (Co-exhibitor with Alibaba)Yolanda (Co-exhibitor with Alibaba)YUNMAI (Co-exhibitor with Alibaba) zhidx.comZhong Shan Leeper Electrical Appliances Co., Ltd.Zikko Investment Co., Ltd. (Shenzhen)

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CE China turns visitors into customers More than 8,000 trade visitors from 43 countries visited the first CE China. True to the established IFA concept, CE China connects its exhibitors with the world’s leading distribution partners. More than 33 % of CE China visitors came from buyer’s groups, wholesale and retail companies, mail order houses and department stores. More than 89 % of the visitors significantly influence or serve in an advisory capacity for purchasing decisions. A substan-tial 81 % of these people said they were satisfied with their visit. Up to 83 % said they would be back for the next edition of CE China.

“CE China is an international-level trade fair. We hope through its influence, more and more custom-ers can get comprehensive understanding of the world’s top science and technology. Meanwhile, we can have more and more opportunities to show our differences.”Ms. Sonia Pan – Deputy Manager, HJC (the general distributor of JURA in China)

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CE China impresses with a wide rangeAt its premiere event, CE China presented a remarkably wide range of products and solutions. Some 74 % of trade visitors were impressed. Up to 49 % of visitors successfully established new business contacts.

“While IFA is world’s largest consumer electronics exhibition, it makes top-notch technologies and products easily accessible to Chinese consumers. As the biggest e-commerce platform in the world, we would like to work with IFA, bringing better prod-ucts to Chinese consumers, and bringing consumers to the brands.”Yin Jing, President, Tmall 3C & Home Appliances, Business Unit Alibaba

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GLOBAL MEDIA

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High-impact media coverage with 19 billion potential impressionsMore than 300 journalists from 50 countries attended the IFA Global Press Conference in Hong Kong. Over 450 journalists from 55 coun-tries attended CE China in Shenzhen – with convincing results: Inter-national reporting resulted in 19.1 billion potential media impressions. International TV reports resulted in 2.5 billion potential media im-pressions. International print reports resulted in 1.4 billion potential media impressions. Online articles resulted in 15.2 billion potential media impressions.

“There are 300 international media in CE China, which is amazing in China. It‘s a good opportunity for Vargo to promote Vargo brand and products by CE China. I wish CE China would be better and better in next year.” – Vargo

“We are so glad that many excellent international enterprises attended CE China and 300 interna tional media came to the CE China. We have a chance to show ourselves in this international stage.“ – LeTV

TREND-SETTINGEVENTS

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What will be successful in tomorrow’s markets? CE China is where key opinion leaders, experts and entrepreneurs previewed the trends and discussed industry standards and appli-cations for virtual reality (VR) and augmented reality (AR). Top-level mobile app developers pitched their products in front of China’s most influential venture capital providers.The Global VR/AR Trends Forum and the Global APP Development Competition were organized by International Data Group (IDG), the world’s leading IT publishing, market research, exhibition and confer-ence company and co-organizer of CE China.

“Gome’s corporate vision is to become one of the most trustworthy global retailers. The cooperation with IFA has huge potential. After the successful launch of CE China, a global IFA event, we will further expand the scope of cooperation to offer consumers from around the world high-quality product experience.” Zhang Dazhong, Chairman of the board of directors, GOME

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Shenzhen – A perfect venue for the latest technologiesLocated in the city’s central business district, the Shenzhen Conven-tion and Exhibition Center with its nine exhibition halls is one of the most important trade fair venues in China. In addition to support from the Shenzhen municipal government, IDG –the world’s largest publisher for IT, telecoms, and consumer electronics – has agreed to join forces with CE China. Support from this global media powerhouse means that exhibitors benefit from strong marketing and advertising coverage to ensure their products are firmly placed in the spotlight. CE China is presented by Berlin Exhibition (Guangzhou) Co. Ltd., a wholly-owned subsidiary of Messe Berlin GmbH. Messe Berlin has been organizing international trade fairs and congresses since 1924. The company hosts more than 100 regional, national and interna-tional in-house and guest events each year. IFA Berlin, the world’s leading trade show for consumer electronics and home appliances, will take place on September 1–6, 2017.

“Kärcher has been a friendly partner of the global IFA trade show. As the Asian counterpart of the global IFA trade show, CE China is a great interna-tional platform to show Kärcher brand and latest products to Chinese distributors and consumers. We can take this opportunity to know the domestic and foreign latest industry trends, and also look for more business opportunities.”Aaron Tang, Vice President Kärcher (Shanghai) Cleaning Systems Co., Ltd.

Shenzhen

C H I N A

T H A I L A N D

MAL AYSIASingapore

Bangkok

Taipei

Beijing

Shanghai

Hongkong

Seoul

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Join the next CE China!See you in 2017→ CE China enables you to capitalize on opportunities in the lucrative Chinese market and beyond→ CE China focuses exclusively on consumer electronics and home appliances, giving exhibitors all the support they need→ CE China has successfully attracted leading Chinese retailers, including Alibaba, Suning and Gome→ CE China works in partnership with the global media powerhouse IDG, the world’s largest publisher in IT, research, exhibition and venture capital→ CE China brings decades of IFA expertise, knowledge, networks and market-shaping innovations → CE China takes place in Shenzhen, China’s most advanced pilot region→ CE China is perfectly timed for retail orders coinciding with the Chinese holidays

Are you are interested in booking an exhibition stand for 2017? Our product managers will gladly assist you. cechina-ifa@messe-berlin.com

“Suning is the premium partner of CE China. Suning’s influence on the innovative consumer electronics industry is highly recognized by the global industry. In the future Suning will establish a long lasting cooperation with IFA to jointly introduce more high technology to the global consumers.”Mr. Hou Enlong, COO of Suning Appliance

BE SURE

TO RESERVE

YOUR PLACE

AT CE CHINA!

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A GLOBAL IFA EVENT

cechina-ifa@messe-berlin.comwww.cechina-ifa.com

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