Summary Report Film Tracking Study UK - wikileaks.org N T E R N A T I O N A L...CONFIDENTIAL Summary...

CONFIDENTIAL

Summary Report

April 28, 2008 13:33:50 U.S. Central Time (GMT/UTC -6) Film Tracking Study UK - Page 1

NORMS: APPLIES TO OVERALL MEASURES FOR OPENING WEEKEND ONLY

Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4%

Film Tracking Study UKTracking Summary Field Dates: April 25 - April 27, 2008WEIGHTED Int'l Territory: UK

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

IRON MAN PAR 16% 70% 36% 59% 4% 28% 50% 6% 12% 38% 26%

MADE OF HONOR SPRI 3% 31% 13% 43% 9% 8% 26% 12% 1% 8% 5%

NIM'S ISLAND UNI 3% 34% 16% 42% 15% 7% 24% 13% 3% 10% 4%

OPENING NEXT WEEK

CHARLIE BARTLETT Verve 0% 9% 26% 41% 0% 4% 18% 11% 0% 3% -

DOOMSDAY UNI 1% 16% 16% 51% 1% 6% 26% 8% 1% 7% -

SPEED RACER WB 1% 27% 18% 51% 9% 7% 26% 12% 2% 8% -

WHAT HAPPENS IN VEGAS Fox 2% 36% 22% 47% 8% 10% 32% 11% 3% 12% -

OPENING IN TWO WEEKS

SHUTTER Fox 1% 14% 13% 48% 2% 5% 20% 10% 1% 4% -

SMART PEOPLE ICON 0% 11% 23% 58% 2% 6% 24% 9% 1% 5% -

WELCOME HOME, ROSCOE JENKINS (B... UNI 0% 8% 24% 50% 0% 4% 14% 14% 1% 2% -

OPENING IN THREE WEEKS

INDIANA JONES AND THE KINGDOM OF... PAR 4% 67% 52% 74% 4% 40% 63% 6% 27% 48% -

OPENING IN FOUR OR MORE WEEKS

SEX AND THE CITY: THE MOVIE ENT 1% 56% 28% 44% 18% 19% 35% 24% 9% 21% -

PREVIOUSLY RELEASED

'21 SPRI 24% 58% 21% 43% 4% 14% 38% 6% 4% 17% 11%

DECEPTION (THE TOURIST) ENT 8% 30% 19% 56% 1% 8% 32% 8% 3% 11% 6%

EYE, THE LION 18% 59% 14% 50% 10% 10% 37% 11% 7% 21% 10%

FOOL'S GOLD WB 18% 52% 13% 39% 7% 9% 31% 10% 4% 14% 7%

FORGETTING SARAH MARSHALL (DUM... UNI 22% 59% 27% 58% 6% 18% 42% 9% 8% 23% 14%

IN BRUGES UNI 11% 45% 14% 51% 3% 8% 34% 8% 2% 15% 5%

OXFORD MURDERS, THE Other 3% 28% 23% 48% 6% 9% 32% 9% 6% 16% 6%

PERSEPOLIS Opti 2% 16% 29% 45% 6% 8% 22% 15% 5% 9% 4%

CONFIDENTIAL

Summary Report



Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4%

PREVIOUSLY RELEASED (continued) STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

STREET KINGS (NIGHT WATCHMAN, THE) Fox 10% 33% 26% 54% 4% 12% 34% 9% 2% 11% 4%

CONFIDENTIAL

Summary Report


Film Tracking Study UKTracking Summary Field Dates: April 25 - April 27, 2008WEIGHTED Int'l Territory: UK

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

IRON MAN PAR 16% 9 70% 15 36% 1 59% -2 4% 1 28% 6 50% 7 6% 2 12% 4 38% 8 26% 26

MADE OF HONOR SPRI 3% 3 31% 14 13% -22 43% -9 9% 6 8% -2 26% 3 12% 3 1% 0 8% 3 5% 5

NIM'S ISLAND UNI 3% 3 34% 21 16% -16 42% -10 15% 9 7% 0 24% 1 13% 3 3% 1 10% 2 4% 4

OPENING NEXT WEEK

CHARLIE BARTLETT Verve 0% -1 9% -1 26% -9 41% -22 0% 0 4% -3 18% 0 11% 3 0% -1 3% 1 N/A N/A

DOOMSDAY UNI 1% 0 16% -1 16% -19 51% 1 1% -1 6% -4 26% 2 8% 0 1% 0 7% -3 N/A N/A

SPEED RACER WB 1% 0 27% 3 18% 2 51% 5 9% 2 7% -1 26% 2 12% 6 2% 1 8% -2 N/A N/A

WHAT HAPPENS IN VEGAS Fox 2% 1 36% 12 22% -1 47% -9 8% 3 10% -1 32% 1 11% 3 3% 1 12% -2 N/A N/A

OPENING IN TWO WEEKS

SHUTTER Fox 1% 0 14% -1 13% -2 48% 18 2% -3 5% -2 20% 2 10% 2 1% -1 4% -3 N/A N/A

SMART PEOPLE ICON 0% -1 11% 1 23% -3 58% 4 2% 2 6% -1 24% -1 9% 2 1% 0 5% -1 N/A N/A

WELCOME HOME, ROSCOE JENKINS (BETTER MAN, ... UNI 0% 0 8% -2 24% -11 50% -12 0% -4 4% -3 14% -5 14% 2 1% 0 2% -3 N/A N/A

OPENING IN THREE WEEKS

INDIANA JONES AND THE KINGDOM OF THE CRYST... PAR 4% -1 67% -2 52% -3 74% 3 4% 2 40% -4 63% 2 6% 2 27% -9 48% -5 N/A N/A

OPENING IN FOUR OR MORE WEEKS

SEX AND THE CITY: THE MOVIE ENT 1% N/A 56% N/A 28% N/A 44% N/A 18% N/A 19% N/A 35% N/A 24% N/A 9% N/A 21% N/A N/A N/A

PREVIOUSLY RELEASED

'21 SPRI 24% -12 58% -10 21% 1 43% -5 4% 1 14% -2 38% -2 6% 1 4% -6 17% -11 11% -10

DECEPTION (THE TOURIST) ENT 8% 7 30% 8 19% -3 56% 5 1% -2 8% -2 32% -2 8% 2 3% 2 11% 3 6% 1

EYE, THE LION 18% 11 59% 7 14% -2 50% 16 10% -4 10% -1 37% 11 11% -4 7% 1 21% 6 10% -2

FOOL'S GOLD WB 18% 3 52% -8 13% 3 39% 4 7% -3 9% 0 31% 0 10% 0 4% -5 14% -8 7% -5

FORGETTING SARAH MARSHALL (DUMPED) UNI 22% 16 59% 19 27% 6 58% 10 6% -2 18% 5 42% 11 9% -1 8% 4 23% 9 14% 5

IN BRUGES UNI 11% -1 45% -6 14% -2 51% 7 3% -2 8% -3 34% 2 8% 0 2% -1 15% -1 5% -8

OXFORD MURDERS, THE Other 3% 1 28% -3 23% 0 48% 0 6% 2 9% -3 32% -1 9% 2 6% 1 16% -4 6% -5

PERSEPOLIS Opti 2% 1 16% 3 29% -8 45% -11 6% 4 8% -2 22% 1 15% 3 5% 1 9% 0 4% 0

STREET KINGS (NIGHT WATCHMAN, THE) Fox 10% 5 33% 0 26% 6 54% 4 4% 3 12% 1 34% 1 9% 2 2% 0 11% -1 4% -4

CONFIDENTIAL

Summary Chart


Film Tracking Study UKKey Tracking Measures Chart Field Dates: April 25 - April 27, 2008Among Opening Films Int'l Territory: UK

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

IRON MAN PAR

16%70%

36%12%

MADE OF HONOR SPRI

3%31%

13%1%

NIM'S ISLAND UNI

3%34%

16%3%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

CHARLIE BARTLETT Verve

0%9%

26%0%

DOOMSDAY UNI

1%16%16%

1%

SPEED RACER WB

1%27%

18%2%

WHAT HAPPENS IN VEGAS Fox

2%36%

22%3%

CONFIDENTIAL

Summary Chart



TWO WEEKS OUT

SHUTTER Fox

1%14%

13%1%

SMART PEOPLE ICON

0%11%

23%1%

WELCOME HOME, ROSCOE ... UNI

0%8%

24%1%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT INDIANA JONES AND THE... PAR

4%67%

52%27%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT SEX AND THE CITY: THE M... ENT

1%56%

28%9%

CONFIDENTIAL

First Choice Report


Film Tracking Study UKFirst Choice Summary Field Dates: April 25 - April 27, 2008Among All Int'l Territory: UK

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 283 117

INDIANA JONES AND THE KINGDOM OF ... PAR 27% 37% 18% 19% 36% 10% 27% 31% 41% 30% 43% 7% 29% 28% 25%

IRON MAN PAR 12% 18% 6% 13% 11% 16% 9% 9% 13% 18% 18% 7% 4% 10% 17%

SEX AND THE CITY: THE MOVIE ENT 9% 1% 17% 8% 10% 6% 10% 12% 7% 1% 1% 15% 18% 9% 8%

FORGETTING SARAH MARSHALL (DUMP... UNI 8% 6% 10% 12% 5% 15% 8% 5% 4% 6% 6% 17% 3% 7% 11%

EYE, THE LION 7% 7% 7% 9% 6% 7% 10% 5% 6% 9% 5% 8% 6% 8% 5%

OXFORD MURDERS, THE Other 6% 4% 8% 6% 6% 6% 6% 4% 7% 4% 4% 8% 7% 6% 6%

PERSEPOLIS Opti 5% 3% 7% 6% 4% 6% 5% 8% 0% 3% 3% 8% 5% 5% 3%

FOOL'S GOLD WB 4% 3% 4% 5% 3% 4% 5% 3% 2% 5% 1% 4% 4% 4% 2%

'21 SPRI 4% 5% 4% 5% 4% 4% 6% 4% 3% 7% 3% 3% 4% 4% 5%

NIM'S ISLAND UNI 3% 2% 4% 2% 5% 3% 0% 3% 6% 2% 2% 1% 7% 4% 2%

DECEPTION (THE TOURIST) ENT 3% 2% 3% 1% 4% 2% 0% 3% 5% 0% 4% 2% 4% 2% 3%

WHAT HAPPENS IN VEGAS Fox 3% 2% 4% 5% 1% 6% 4% 1% 0% 2% 1% 8% 0% 3% 3%

STREET KINGS (NIGHT WATCHMAN, THE) Fox 2% 2% 3% 3% 2% 1% 4% 3% 1% 3% 0% 2% 4% 3% 1%

IN BRUGES UNI 2% 3% 2% 1% 4% 1% 1% 2% 5% 2% 4% 0% 3% 2% 3%

SPEED RACER WB 2% 2% 2% 3% 1% 4% 1% 2% 0% 2% 2% 3% 0% 1% 3%

SHUTTER Fox 1% 2% 1% 1% 1% 2% 0% 2% 0% 1% 2% 1% 0% 1% 0%

DOOMSDAY UNI 1% 1% 1% 2% 0% 3% 0% 0% 0% 2% 0% 1% 0% 1% 1%

MADE OF HONOR SPRI 1% 1% 2% 1% 1% 0% 2% 2% 0% 0% 1% 2% 1% 1% 1%

SMART PEOPLE ICON 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 1% 0% 1% 0%

WELCOME HOME, ROSCOE JENKINS (BET... UNI 1% 1% 0% 1% 0% 2% 0% 0% 0% 2% 0% 0% 0% 0% 1%

CHARLIE BARTLETT Verve 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: April 25 - April 27, 2008Open/Released Int'l Territory: UK



BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 283 117

IRON MAN PAR 26% 40% 12% 25% 27% 23% 26% 26% 28% 39% 41% 10% 13% 24% 30%


'21 SPRI 11% 12% 9% 14% 8% 10% 17% 10% 5% 15% 9% 12% 6% 11% 9%

EYE, THE LION 10% 11% 10% 12% 9% 9% 14% 7% 11% 12% 9% 11% 9% 12% 5%

FOOL'S GOLD WB 7% 4% 10% 6% 8% 7% 4% 8% 8% 5% 3% 6% 13% 7% 5%



IN BRUGES UNI 5% 6% 5% 5% 6% 5% 4% 2% 10% 5% 7% 4% 5% 5% 6%


PERSEPOLIS Opti 4% 2% 6% 4% 4% 3% 4% 8% 0% 1% 3% 6% 5% 4% 4%

NIM'S ISLAND UNI 4% 2% 6% 3% 5% 6% 0% 0% 9% 1% 2% 5% 7% 4% 3%



First Choice Summary Field Dates: April 25 - April 27, 2008Among O/R Definitely Int'l Territory: UKAmong those going to the movies this weekend



BASE:TOTAL 74 45* 29* 39* 35* 25* 14* 25* 10* 23* 22* 16* 13* 59 15*

IRON MAN PAR 35% 44% 24% 33% 40% 32% 36% 44% 30% 43% 45% 19% 31% 31% 60%


'21 SPRI 11% 9% 14% 15% 6% 16% 14% 4% 10% 9% 9% 25% 0% 10% 13%


EYE, THE LION 7% 11% 3% 10% 6% 4% 21% 0% 20% 17% 5% 0% 8% 10% 0%

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: April 25 - April 27, 2008O/R Def. (cont) Int'l Territory: UK



BASE:TOTAL 74 45* 29* 39* 35* 25* 14* 25* 10* 23* 22* 16* 13* 59 15*

PERSEPOLIS Opti 4% 4% 3% 3% 6% 4% 0% 8% 0% 4% 5% 0% 8% 5% 0%


FOOL'S GOLD WB 4% 4% 3% 5% 3% 8% 0% 4% 0% 4% 5% 6% 0% 5% 0%

NIM'S ISLAND UNI 4% 4% 3% 5% 3% 8% 0% 0% 10% 4% 5% 6% 0% 5% 0%



IN BRUGES UNI 2% 4% 0% 3% 3% 0% 7% 4% 0% 4% 5% 0% 0% 3% 0%


First Choice Summary Field Dates: April 25 - April 27, 2008Among O/R Def/Prob Int'l Territory: UKAmong those going to the movies this weekend



BASE:TOTAL 162 94 68 80 82 46* 34* 55 27* 45* 49* 35* 33* 128 34*

IRON MAN PAR 29% 41% 16% 31% 30% 26% 38% 31% 30% 42% 41% 17% 15% 31% 60%


'21 SPRI 11% 10% 12% 14% 7% 13% 15% 7% 7% 11% 8% 17% 6% 10% 13%

EYE, THE LION 8% 12% 4% 6% 11% 4% 9% 7% 19% 11% 12% 0% 9% 10% 0%




PERSEPOLIS Opti 5% 3% 6% 4% 5% 2% 6% 7% 0% 2% 4% 6% 6% 5% 0%


FOOL'S GOLD WB 4% 3% 4% 5% 2% 7% 3% 4% 0% 4% 2% 6% 3% 5% 0%

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: April 25 - April 27, 2008O/R Def/Prob (cont) Int'l Territory: UK



BASE:TOTAL 162 94 68 80 82 46* 34* 55 27* 45* 49* 35* 33* 128 34*

NIM'S ISLAND UNI 4% 2% 6% 5% 2% 9% 0% 0% 7% 2% 2% 9% 3% 5% 0%

IN BRUGES UNI 1% 2% 0% 1% 1% 0% 3% 2% 0% 2% 2% 0% 0% 3% 0%


How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


400 200 200 200 200 100 100 100 100 100 100 100 100 283 117

Definitely 19% 23% 14% 20% 18% 25% 14% 25% 10% 23% 22% 16% 13% 21% 13%

Probably 22% 25% 20% 21% 24% 21% 20% 30% 17% 22% 27% 19% 20% 24% 16%

Not Sure 24% 23% 25% 24% 25% 24% 23% 21% 28% 24% 22% 23% 27% 25% 22%

Probably not 21% 20% 23% 23% 20% 18% 28% 19% 20% 20% 19% 26% 20% 17% 31%

Defintiely not 14% 11% 18% 14% 15% 12% 15% 5% 25% 11% 10% 16% 20% 13% 18%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

'21 / SPRI

April 11, 2008

April 25 - April 27, 2008

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

400 24% 58% 21% 43% 4% 14% 38% 6% 4% 17% 11% 17% 34% 42% 24% 25% 3%

PERSONS

13-17 100 21% 44% 23% 53% 2% 15% 48% 5% 4% 17% 10% 13% 34% 61% 11% 18% 2%

18-24 100 22% 65% 28% 48% 5% 19% 39% 8% 6% 25% 17% 14% 32% 45% 32% 26% 5%

25-34 100 31% 73% 21% 42% 5% 16% 41% 5% 4% 15% 10% 27% 42% 34% 27% 27% 3%

35-49 100 21% 50% 8% 30% 4% 4% 26% 4% 3% 12% 5% 13% 26% 32% 16% 26% 2%

Under 25 200 22% 55% 26% 50% 4% 17% 43% 7% 5% 21% 14% 14% 33% 51% 24% 23% 4%

25 Plus 200 26% 62% 15% 37% 5% 10% 34% 5% 4% 14% 8% 20% 36% 33% 23% 27% 2%

MALES

Males 200 24% 59% 18% 42% 4% 13% 38% 5% 5% 19% 12% 21% 35% 42% 22% 25% 3%

13-17 50 16% 34% 13% 50% 0% 10% 46% 4% 6% 20% 10% 18% 41% 47% 18% 24% 0%

18-24 50 26% 66% 27% 42% 6% 20% 36% 6% 8% 30% 20% 20% 27% 55% 30% 24% 6%

Under 25 100 21% 50% 22% 45% 4% 15% 41% 5% 7% 25% 15% 19% 32% 52% 26% 24% 4%

25 Plus 100 26% 67% 15% 40% 4% 11% 36% 4% 3% 13% 9% 22% 37% 34% 19% 25% 3%

FEMALES

Females 200 24% 57% 23% 44% 4% 14% 39% 7% 4% 16% 9% 13% 34% 42% 24% 25% 3%

13-17 50 26% 54% 30% 56% 4% 20% 50% 6% 2% 14% 10% 8% 30% 70% 7% 15% 4%

18-24 50 18% 64% 28% 53% 3% 18% 42% 10% 4% 20% 14% 8% 38% 34% 34% 28% 3%

Under 25 100 22% 59% 29% 54% 3% 19% 46% 8% 3% 17% 12% 8% 34% 51% 22% 22% 3%

25 Plus 100 26% 56% 16% 34% 5% 9% 31% 5% 4% 14% 6% 18% 34% 32% 27% 29% 2%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CHARLIE BARTLETT / Verve

May 9, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 9% 26% 41% 0% 4% 18% 11% 0% 3% - 3% 22% 13% 29% 38% 0%

PERSONS

13-17 100 1% 7% 33% 33% 0% 6% 23% 11% 1% 3% - 7% 57% 14% 29% 29% 0%

18-24 100 0% 8% 25% 50% 0% 3% 8% 16% 0% 2% - 1% 0% 25% 38% 13% 0%

25-34 100 0% 13% 31% 46% 0% 5% 23% 5% 0% 3% - 3% 23% 0% 38% 54% 0%

35-49 100 0% 7% 14% 29% 0% 2% 19% 13% 0% 2% - 1% 14% 14% 0% 57% 0%

Under 25 200 1% 8% 29% 43% 0% 5% 16% 14% 1% 3% - 4% 27% 20% 33% 20% 0%

25 Plus 200 0% 10% 25% 40% 0% 4% 21% 9% 0% 3% - 2% 20% 5% 25% 55% 0%

MALES

Males 200 1% 10% 22% 39% 0% 4% 19% 11% 0% 4% - 4% 32% 5% 26% 37% 0%

13-17 50 2% 6% 50% 50% 0% 6% 27% 8% 0% 2% - 8% 67% 0% 0% 33% 0%

18-24 50 0% 8% 0% 25% 0% 0% 4% 18% 0% 2% - 2% 0% 25% 50% 0% 0%

Under 25 100 1% 7% 17% 33% 0% 3% 15% 13% 0% 2% - 5% 29% 14% 29% 14% 0%

25 Plus 100 0% 12% 25% 42% 0% 4% 23% 8% 0% 5% - 3% 33% 0% 25% 50% 0%

FEMALES

Females 200 0% 8% 31% 44% 0% 5% 18% 12% 1% 2% - 2% 13% 19% 31% 44% 0%

13-17 50 0% 8% 25% 25% 0% 6% 20% 14% 2% 4% - 6% 50% 25% 50% 25% 0%

18-24 50 0% 8% 50% 75% 0% 6% 12% 14% 0% 2% - 0% 0% 25% 25% 25% 0%

Under 25 100 0% 8% 38% 50% 0% 6% 16% 14% 1% 3% - 3% 25% 25% 38% 25% 0%

25 Plus 100 0% 8% 25% 38% 0% 3% 19% 10% 0% 0% - 1% 0% 13% 25% 63% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DECEPTION (THE TOURIST) / ENT

April 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 8% 30% 19% 56% 1% 8% 32% 8% 3% 11% 6% 4% 31% 42% 28% 21% 5%

PERSONS

13-17 100 7% 29% 7% 39% 0% 4% 24% 11% 2% 8% 4% 9% 41% 55% 17% 24% 3%

18-24 100 5% 22% 27% 68% 0% 9% 32% 9% 0% 10% 2% 2% 27% 41% 36% 18% 0%

25-34 100 13% 42% 19% 50% 2% 9% 37% 6% 3% 16% 11% 4% 24% 40% 38% 21% 7%

35-49 100 5% 25% 24% 68% 0% 9% 35% 5% 5% 8% 6% 0% 16% 28% 12% 16% 8%

Under 25 200 6% 26% 16% 52% 0% 7% 28% 10% 1% 9% 3% 6% 35% 49% 25% 22% 2%

25 Plus 200 9% 34% 21% 57% 1% 9% 36% 6% 4% 12% 9% 2% 21% 36% 28% 19% 7%

MALES

Males 200 7% 29% 12% 54% 2% 7% 32% 9% 2% 8% 6% 5% 31% 36% 31% 19% 3%

13-17 50 4% 20% 11% 56% 0% 4% 21% 13% 0% 6% 6% 12% 80% 50% 40% 30% 0%

18-24 50 4% 20% 10% 70% 0% 6% 30% 12% 0% 10% 2% 2% 40% 30% 30% 20% 0%

Under 25 100 4% 20% 11% 63% 0% 5% 26% 12% 0% 8% 4% 7% 60% 40% 35% 25% 0%

25 Plus 100 9% 38% 13% 50% 3% 8% 39% 5% 4% 8% 7% 2% 16% 34% 29% 16% 5%

FEMALES

Females 200 9% 30% 25% 55% 0% 9% 32% 7% 3% 13% 6% 3% 23% 47% 23% 22% 7%

13-17 50 10% 38% 5% 32% 0% 4% 28% 10% 4% 10% 2% 6% 21% 58% 5% 21% 5%

18-24 50 6% 24% 42% 67% 0% 12% 34% 6% 0% 10% 2% 2% 17% 50% 42% 17% 0%

Under 25 100 8% 31% 19% 45% 0% 8% 31% 8% 2% 10% 2% 4% 19% 55% 19% 19% 3%

25 Plus 100 9% 29% 31% 66% 0% 10% 33% 6% 4% 16% 10% 2% 28% 38% 28% 24% 10%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DOOMSDAY / UNI

May 9, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 16% 16% 51% 1% 6% 26% 8% 1% 7% - 4% 28% 25% 22% 36% 4%

PERSONS

13-17 100 0% 18% 12% 29% 6% 5% 28% 7% 3% 6% - 8% 50% 44% 17% 17% 6%

18-24 100 2% 18% 22% 50% 0% 7% 18% 13% 0% 6% - 1% 17% 28% 17% 39% 6%

25-34 100 1% 21% 10% 48% 0% 4% 27% 7% 0% 5% - 5% 24% 10% 29% 43% 5%

35-49 100 0% 8% 38% 100% 0% 7% 30% 5% 0% 9% - 0% 38% 25% 25% 38% 0%

Under 25 200 1% 18% 17% 40% 3% 6% 23% 10% 2% 6% - 5% 33% 36% 17% 28% 6%

25 Plus 200 1% 14% 17% 62% 0% 6% 28% 6% 0% 7% - 3% 28% 14% 28% 41% 3%

MALES

Males 200 1% 21% 20% 50% 3% 8% 30% 7% 1% 7% - 6% 32% 27% 22% 32% 5%

13-17 50 0% 12% 20% 20% 20% 6% 29% 8% 4% 6% - 14% 67% 67% 17% 0% 0%

18-24 50 2% 28% 21% 43% 0% 8% 20% 12% 0% 6% - 2% 14% 29% 14% 36% 7%

Under 25 100 1% 20% 21% 37% 5% 7% 24% 10% 2% 6% - 8% 30% 40% 15% 25% 5%

25 Plus 100 0% 21% 19% 62% 0% 9% 35% 4% 0% 8% - 4% 33% 14% 29% 38% 5%

FEMALES

Females 200 1% 12% 13% 50% 0% 4% 22% 9% 1% 6% - 1% 29% 25% 21% 38% 4%

13-17 50 0% 24% 8% 33% 0% 4% 26% 6% 2% 6% - 2% 42% 33% 17% 25% 8%

18-24 50 2% 8% 25% 75% 0% 6% 16% 14% 0% 6% - 0% 25% 25% 25% 50% 0%

Under 25 100 1% 16% 13% 44% 0% 5% 21% 10% 1% 6% - 1% 38% 31% 19% 31% 6%

25 Plus 100 1% 8% 13% 63% 0% 2% 22% 8% 0% 6% - 1% 13% 13% 25% 50% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EYE, THE / LION

April 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 18% 59% 14% 50% 10% 10% 37% 11% 7% 21% 10% 10% 25% 50% 26% 26% 4%

PERSONS

13-17 100 24% 56% 18% 56% 2% 15% 43% 5% 7% 23% 9% 13% 23% 63% 29% 18% 5%

18-24 100 16% 62% 19% 48% 15% 13% 36% 17% 10% 27% 14% 7% 23% 53% 23% 32% 2%

25-34 100 16% 71% 7% 44% 15% 5% 35% 14% 5% 12% 7% 15% 30% 41% 31% 27% 4%

35-49 100 15% 48% 13% 52% 6% 7% 34% 8% 6% 21% 11% 4% 23% 46% 17% 27% 6%

Under 25 200 20% 59% 19% 52% 9% 14% 39% 11% 9% 25% 12% 10% 23% 58% 25% 25% 3%

25 Plus 200 16% 60% 9% 47% 12% 6% 35% 11% 6% 17% 9% 10% 27% 43% 25% 27% 5%

MALES

Males 200 21% 63% 12% 49% 5% 9% 37% 8% 7% 20% 11% 12% 23% 48% 22% 31% 5%

13-17 50 20% 56% 15% 48% 0% 13% 40% 4% 8% 22% 10% 14% 29% 64% 25% 25% 7%

18-24 50 18% 62% 19% 58% 3% 12% 38% 12% 10% 30% 14% 8% 19% 45% 19% 45% 3%

Under 25 100 19% 59% 17% 53% 2% 12% 39% 8% 9% 26% 12% 11% 24% 54% 22% 36% 5%

25 Plus 100 23% 67% 7% 45% 7% 6% 35% 8% 5% 14% 9% 12% 22% 42% 22% 27% 4%

FEMALES

Females 200 14% 56% 16% 50% 16% 11% 37% 14% 7% 22% 10% 8% 27% 53% 29% 21% 4%

13-17 50 28% 56% 21% 64% 4% 18% 46% 6% 6% 24% 8% 12% 18% 61% 32% 11% 4%

18-24 50 14% 62% 19% 39% 26% 14% 34% 22% 10% 24% 14% 6% 26% 61% 26% 19% 0%

Under 25 100 21% 59% 20% 51% 15% 16% 40% 14% 8% 24% 11% 9% 22% 61% 29% 15% 2%

25 Plus 100 8% 52% 12% 50% 17% 6% 34% 14% 6% 19% 9% 7% 33% 44% 29% 27% 6%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FOOL'S GOLD / WB

April 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 18% 52% 13% 39% 7% 9% 31% 10% 4% 14% 7% 9% 32% 47% 23% 25% 2%

PERSONS

13-17 100 17% 45% 27% 45% 0% 17% 35% 8% 4% 22% 7% 12% 38% 62% 22% 22% 2%

18-24 100 17% 52% 10% 33% 8% 5% 24% 15% 5% 15% 4% 6% 37% 48% 23% 31% 0%

25-34 100 18% 63% 11% 40% 10% 7% 34% 8% 3% 8% 8% 11% 32% 35% 30% 24% 2%

35-49 100 19% 48% 6% 40% 10% 5% 33% 9% 2% 11% 8% 7% 21% 48% 15% 19% 2%

Under 25 200 17% 49% 18% 39% 4% 11% 29% 12% 5% 19% 6% 9% 37% 55% 23% 27% 1%

25 Plus 200 19% 56% 9% 40% 10% 6% 34% 9% 3% 10% 8% 9% 27% 41% 23% 22% 2%

MALES

Males 200 16% 49% 11% 35% 8% 7% 27% 12% 3% 12% 4% 9% 31% 49% 19% 27% 1%

13-17 50 10% 38% 33% 44% 0% 15% 31% 8% 6% 22% 8% 14% 47% 63% 21% 26% 5%

18-24 50 8% 40% 5% 30% 5% 2% 16% 16% 4% 14% 2% 4% 30% 40% 20% 45% 0%

Under 25 100 9% 39% 18% 37% 3% 8% 23% 12% 5% 18% 5% 9% 38% 51% 21% 36% 3%

25 Plus 100 23% 59% 7% 34% 12% 5% 30% 11% 1% 5% 3% 9% 25% 47% 19% 20% 0%

FEMALES

Females 200 20% 55% 15% 43% 6% 11% 36% 9% 4% 17% 10% 9% 33% 45% 26% 22% 2%

13-17 50 24% 52% 23% 46% 0% 20% 38% 8% 2% 22% 6% 10% 31% 62% 23% 19% 0%

18-24 50 26% 64% 13% 34% 9% 8% 32% 14% 6% 16% 6% 8% 41% 53% 25% 22% 0%

Under 25 100 25% 58% 17% 40% 5% 14% 35% 11% 4% 19% 6% 9% 36% 57% 24% 21% 0%

25 Plus 100 14% 52% 12% 46% 8% 7% 37% 6% 4% 14% 13% 9% 29% 33% 29% 23% 4%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FORGETTING SARAH MARSHALL (DUM... / UNI

April 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 22% 59% 27% 58% 6% 18% 42% 9% 8% 23% 14% 6% 24% 55% 23% 22% 6%

PERSONS

13-17 100 24% 55% 43% 69% 4% 28% 50% 9% 15% 34% 22% 12% 31% 64% 25% 22% 7%

18-24 100 23% 68% 28% 51% 7% 19% 37% 11% 8% 21% 13% 7% 22% 54% 25% 21% 7%

25-34 100 21% 60% 25% 60% 3% 16% 46% 5% 5% 19% 11% 1% 28% 53% 30% 23% 8%

35-49 100 19% 52% 13% 54% 10% 8% 35% 11% 4% 17% 8% 3% 17% 50% 12% 21% 2%

Under 25 200 24% 62% 34% 59% 6% 23% 43% 10% 12% 28% 18% 10% 26% 59% 25% 21% 7%

25 Plus 200 20% 56% 20% 57% 6% 12% 41% 8% 5% 18% 10% 2% 23% 52% 21% 22% 5%

MALES

Males 200 18% 54% 23% 58% 5% 14% 40% 9% 6% 19% 10% 6% 23% 58% 20% 24% 6%

13-17 50 16% 46% 27% 59% 0% 17% 38% 8% 6% 22% 8% 14% 30% 70% 22% 13% 4%

18-24 50 22% 64% 22% 53% 6% 14% 38% 12% 6% 16% 12% 8% 19% 56% 16% 28% 9%

Under 25 100 19% 55% 24% 56% 4% 15% 38% 10% 6% 19% 10% 11% 24% 62% 18% 22% 7%

25 Plus 100 17% 53% 23% 60% 6% 13% 42% 8% 6% 18% 9% 1% 23% 55% 23% 26% 4%

FEMALES

Females 200 26% 64% 31% 58% 7% 21% 44% 9% 10% 27% 18% 6% 26% 53% 26% 20% 7%

13-17 50 32% 64% 53% 75% 6% 38% 62% 10% 24% 46% 36% 10% 31% 59% 28% 28% 9%

18-24 50 24% 72% 33% 50% 8% 24% 36% 10% 10% 26% 14% 6% 25% 53% 33% 14% 6%

Under 25 100 28% 68% 43% 62% 7% 31% 49% 10% 17% 36% 25% 8% 28% 56% 31% 21% 7%

25 Plus 100 23% 59% 17% 54% 7% 11% 39% 8% 3% 18% 10% 3% 24% 49% 20% 19% 7%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

IN BRUGES / UNI

April 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 11% 45% 14% 51% 3% 8% 34% 8% 2% 15% 5% 10% 27% 49% 22% 23% 4%

PERSONS

13-17 100 6% 33% 22% 56% 0% 8% 29% 6% 1% 10% 5% 10% 27% 45% 12% 15% 6%

18-24 100 11% 45% 16% 53% 4% 9% 33% 11% 1% 15% 4% 7% 27% 62% 29% 24% 4%

25-34 100 14% 58% 9% 38% 3% 5% 34% 6% 2% 14% 2% 16% 38% 43% 31% 26% 5%

35-49 100 12% 45% 11% 60% 2% 8% 39% 7% 5% 19% 10% 5% 16% 42% 11% 20% 2%

Under 25 200 9% 39% 18% 55% 3% 9% 31% 9% 1% 13% 5% 9% 27% 55% 22% 21% 5%

25 Plus 200 13% 52% 10% 48% 3% 7% 37% 7% 4% 17% 6% 11% 28% 43% 22% 23% 4%

MALES

Males 200 13% 47% 16% 59% 2% 10% 39% 8% 3% 19% 6% 10% 30% 47% 28% 19% 5%

13-17 50 2% 34% 25% 63% 0% 10% 31% 4% 2% 10% 6% 10% 24% 47% 6% 18% 0%

18-24 50 12% 36% 22% 61% 0% 10% 34% 12% 2% 18% 4% 6% 33% 56% 44% 28% 11%

Under 25 100 7% 35% 24% 62% 0% 10% 33% 8% 2% 14% 5% 8% 29% 51% 26% 23% 6%

25 Plus 100 18% 59% 12% 58% 3% 9% 45% 7% 4% 24% 7% 12% 31% 44% 29% 17% 5%

FEMALES

Females 200 9% 44% 10% 41% 3% 6% 28% 8% 2% 10% 5% 9% 25% 49% 16% 25% 3%

13-17 50 10% 32% 19% 50% 0% 6% 26% 8% 0% 10% 4% 10% 31% 44% 19% 13% 13%

18-24 50 10% 54% 11% 48% 7% 8% 32% 10% 0% 12% 4% 8% 22% 67% 19% 22% 0%

Under 25 100 10% 43% 14% 49% 5% 7% 29% 9% 0% 11% 4% 9% 26% 58% 19% 19% 5%

25 Plus 100 8% 44% 7% 34% 2% 4% 28% 6% 3% 9% 5% 9% 25% 41% 14% 32% 2%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INDIANA JONES AND THE KINGDOM O... / PAR

May 22, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 4% 67% 52% 74% 4% 40% 63% 6% 27% 48% - 4% 23% 21% 20% 46% 6%

PERSONS

13-17 100 5% 49% 31% 54% 13% 26% 48% 10% 10% 31% - 11% 27% 27% 18% 37% 4%

18-24 100 3% 74% 54% 76% 5% 40% 60% 8% 27% 46% - 1% 18% 24% 24% 53% 8%

25-34 100 5% 78% 55% 79% 1% 46% 72% 3% 31% 53% - 2% 28% 15% 26% 47% 8%

35-49 100 4% 66% 64% 83% 0% 48% 71% 1% 41% 62% - 1% 20% 18% 9% 47% 3%

Under 25 200 4% 62% 45% 67% 8% 33% 54% 9% 19% 39% - 6% 21% 25% 22% 46% 7%

25 Plus 200 5% 72% 59% 81% 1% 47% 72% 2% 36% 57% - 2% 24% 17% 18% 47% 6%

MALES

Males 200 5% 70% 60% 79% 3% 46% 69% 5% 37% 56% - 6% 27% 26% 20% 58% 2%

13-17 50 8% 52% 40% 60% 8% 31% 50% 10% 18% 40% - 16% 31% 38% 15% 38% 0%

18-24 50 2% 76% 61% 82% 3% 46% 68% 4% 42% 54% - 2% 24% 29% 26% 68% 5%

Under 25 100 5% 64% 52% 73% 5% 39% 59% 7% 30% 47% - 9% 27% 33% 22% 56% 3%

25 Plus 100 5% 76% 66% 84% 1% 54% 79% 2% 43% 66% - 2% 28% 20% 18% 59% 1%

FEMALES

Females 200 4% 64% 45% 70% 6% 34% 56% 7% 18% 40% - 2% 18% 15% 20% 35% 10%

13-17 50 2% 46% 22% 48% 17% 20% 46% 10% 2% 22% - 6% 22% 13% 22% 35% 9%

18-24 50 4% 72% 47% 69% 8% 34% 52% 12% 12% 38% - 0% 11% 19% 22% 36% 11%

Under 25 100 3% 59% 37% 61% 12% 27% 49% 11% 7% 30% - 3% 15% 17% 22% 36% 10%

25 Plus 100 4% 68% 51% 78% 0% 40% 64% 2% 29% 49% - 1% 21% 13% 18% 34% 10%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

IRON MAN / PAR

May 2, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 16% 70% 36% 59% 4% 28% 50% 6% 12% 38% 26% 6% 33% 47% 22% 32% 5%

PERSONS

13-17 100 24% 66% 30% 56% 3% 23% 49% 6% 16% 36% 23% 12% 27% 62% 21% 23% 5%

18-24 100 8% 77% 38% 56% 5% 29% 46% 7% 9% 32% 26% 5% 29% 46% 20% 38% 5%

25-34 100 19% 72% 46% 63% 4% 33% 49% 5% 9% 39% 26% 7% 46% 40% 38% 35% 10%

35-49 100 14% 66% 36% 68% 5% 26% 57% 7% 13% 46% 28% 1% 29% 44% 12% 33% 2%

Under 25 200 16% 72% 34% 56% 4% 26% 47% 7% 13% 34% 25% 9% 28% 54% 20% 31% 5%

25 Plus 200 17% 69% 41% 65% 4% 30% 53% 6% 11% 43% 27% 4% 38% 42% 25% 34% 6%

MALES

Males 200 20% 81% 45% 72% 4% 39% 66% 5% 18% 54% 40% 7% 34% 50% 26% 37% 6%

13-17 50 28% 76% 33% 69% 3% 31% 67% 4% 26% 54% 40% 10% 26% 63% 21% 24% 5%

18-24 50 12% 82% 46% 71% 2% 38% 62% 4% 10% 44% 38% 6% 35% 45% 28% 45% 8%

Under 25 100 20% 79% 40% 70% 3% 35% 64% 4% 18% 49% 39% 8% 31% 54% 24% 35% 6%

25 Plus 100 20% 82% 50% 73% 6% 43% 67% 5% 18% 59% 41% 5% 37% 46% 28% 39% 6%

FEMALES

Females 200 13% 60% 28% 46% 4% 17% 35% 8% 6% 23% 12% 6% 32% 45% 18% 27% 4%

13-17 50 20% 56% 25% 39% 4% 16% 32% 8% 6% 18% 6% 14% 29% 61% 21% 21% 4%

18-24 50 4% 72% 28% 39% 8% 20% 30% 10% 8% 20% 14% 4% 22% 47% 11% 31% 3%

Under 25 100 12% 64% 27% 39% 6% 18% 31% 9% 7% 19% 10% 9% 25% 53% 16% 27% 3%

25 Plus 100 13% 56% 29% 54% 2% 16% 39% 7% 4% 26% 13% 3% 39% 36% 21% 27% 5%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MADE OF HONOR / SPRI

May 2, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 3% 31% 13% 43% 9% 8% 26% 12% 1% 8% 5% 4% 33% 45% 21% 19% 2%

PERSONS

13-17 100 4% 30% 24% 41% 0% 17% 35% 8% 0% 10% 5% 7% 43% 60% 20% 13% 0%

18-24 100 4% 37% 16% 41% 16% 8% 23% 20% 2% 9% 7% 3% 24% 49% 16% 19% 8%

25-34 100 1% 38% 13% 50% 11% 7% 27% 10% 2% 8% 5% 4% 37% 37% 32% 21% 0%

35-49 100 1% 19% 0% 47% 5% 1% 20% 9% 0% 4% 3% 1% 32% 37% 16% 21% 0%

Under 25 200 4% 34% 20% 41% 9% 13% 29% 14% 1% 10% 6% 5% 33% 54% 18% 16% 4%

25 Plus 200 1% 28% 9% 49% 9% 4% 24% 10% 1% 6% 4% 3% 35% 37% 26% 21% 0%

MALES

Males 200 1% 24% 9% 36% 6% 5% 21% 12% 1% 4% 2% 3% 33% 40% 21% 17% 2%

13-17 50 0% 20% 22% 44% 0% 10% 29% 8% 0% 6% 2% 6% 50% 80% 10% 0% 0%

18-24 50 2% 24% 0% 17% 17% 2% 12% 22% 0% 0% 0% 0% 0% 33% 8% 33% 8%

Under 25 100 1% 22% 10% 29% 10% 6% 20% 15% 0% 3% 1% 3% 23% 55% 9% 18% 5%

25 Plus 100 0% 26% 8% 42% 4% 3% 22% 9% 1% 5% 2% 2% 42% 27% 31% 15% 0%

FEMALES

Females 200 5% 38% 18% 50% 11% 12% 31% 12% 2% 12% 9% 5% 34% 50% 22% 20% 3%

13-17 50 8% 40% 25% 40% 0% 24% 40% 8% 0% 14% 8% 8% 40% 50% 25% 20% 0%

18-24 50 6% 50% 24% 52% 16% 14% 34% 18% 4% 18% 14% 6% 36% 56% 20% 12% 8%

Under 25 100 7% 45% 24% 47% 9% 19% 37% 13% 2% 16% 11% 7% 38% 53% 22% 16% 4%

25 Plus 100 2% 31% 10% 55% 13% 5% 25% 10% 1% 7% 6% 3% 29% 45% 23% 26% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NIM'S ISLAND / UNI

May 2, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 3% 34% 16% 42% 15% 7% 24% 13% 3% 10% 4% 5% 22% 53% 23% 24% 5%

PERSONS

13-17 100 6% 31% 27% 47% 13% 13% 30% 11% 3% 10% 6% 7% 32% 61% 16% 23% 10%

18-24 100 1% 32% 6% 28% 28% 4% 15% 24% 0% 4% 0% 1% 19% 53% 22% 25% 3%

25-34 100 2% 35% 9% 31% 11% 3% 23% 7% 3% 10% 0% 8% 14% 34% 40% 29% 3%

35-49 100 4% 38% 24% 61% 11% 9% 30% 9% 6% 14% 9% 2% 24% 61% 16% 21% 5%

Under 25 200 4% 32% 16% 37% 21% 9% 22% 18% 2% 7% 3% 4% 25% 57% 19% 24% 6%

25 Plus 200 3% 37% 16% 47% 11% 6% 27% 8% 5% 12% 5% 5% 19% 48% 27% 25% 4%

MALES

Males 200 3% 32% 11% 35% 13% 6% 21% 12% 2% 8% 2% 6% 24% 51% 25% 16% 3%

13-17 50 8% 22% 30% 60% 0% 13% 27% 6% 4% 10% 2% 8% 27% 82% 9% 18% 9%

18-24 50 0% 30% 7% 27% 20% 4% 10% 22% 0% 4% 0% 2% 27% 47% 20% 13% 0%

Under 25 100 4% 26% 16% 40% 12% 8% 18% 14% 2% 7% 1% 5% 27% 62% 15% 15% 4%

25 Plus 100 2% 37% 8% 32% 14% 3% 23% 9% 2% 8% 2% 6% 22% 43% 32% 16% 3%

FEMALES

Females 200 4% 37% 21% 48% 18% 9% 28% 14% 4% 12% 6% 4% 21% 53% 22% 32% 7%

13-17 50 4% 40% 25% 40% 20% 14% 32% 16% 2% 10% 10% 6% 35% 50% 20% 25% 10%

18-24 50 2% 34% 6% 29% 35% 4% 20% 26% 0% 4% 0% 0% 12% 59% 24% 35% 6%

Under 25 100 3% 37% 16% 35% 27% 9% 26% 21% 1% 7% 5% 3% 24% 54% 22% 30% 8%

25 Plus 100 4% 36% 25% 61% 8% 9% 30% 7% 7% 16% 7% 4% 17% 53% 22% 33% 6%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

OXFORD MURDERS, THE / Other

April 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 3% 28% 23% 48% 6% 9% 32% 9% 6% 16% 6% 4% 14% 33% 17% 26% 6%

PERSONS

13-17 100 3% 27% 27% 46% 8% 12% 30% 10% 6% 12% 4% 7% 19% 44% 19% 30% 11%

18-24 100 2% 22% 18% 36% 9% 5% 27% 16% 6% 14% 4% 3% 5% 36% 18% 18% 9%

25-34 100 2% 35% 26% 57% 3% 10% 38% 4% 4% 17% 8% 2% 17% 26% 26% 31% 3%

35-49 100 5% 27% 19% 56% 4% 9% 34% 7% 7% 20% 8% 2% 11% 30% 4% 26% 0%

Under 25 200 3% 25% 23% 42% 8% 9% 28% 13% 6% 13% 4% 5% 12% 41% 18% 24% 10%

25 Plus 200 4% 31% 23% 56% 3% 10% 36% 6% 6% 19% 8% 2% 15% 27% 16% 29% 2%

MALES

Males 200 3% 28% 17% 48% 6% 6% 30% 10% 4% 11% 4% 5% 18% 29% 13% 27% 2%

13-17 50 4% 26% 25% 33% 8% 8% 23% 10% 2% 10% 4% 10% 31% 38% 15% 23% 8%

18-24 50 2% 14% 0% 29% 14% 0% 24% 18% 6% 10% 4% 4% 14% 14% 0% 14% 0%

Under 25 100 3% 20% 16% 32% 11% 4% 23% 14% 4% 10% 4% 7% 25% 30% 10% 20% 5%

25 Plus 100 3% 35% 17% 57% 3% 8% 36% 5% 4% 12% 4% 2% 14% 29% 14% 31% 0%

FEMALES

Females 200 3% 28% 29% 52% 5% 12% 35% 9% 8% 21% 8% 3% 9% 38% 21% 27% 9%

13-17 50 2% 28% 29% 57% 7% 16% 36% 10% 10% 14% 4% 4% 7% 50% 21% 36% 14%

18-24 50 2% 30% 27% 40% 7% 10% 30% 14% 6% 18% 4% 2% 0% 47% 27% 20% 13%

Under 25 100 2% 29% 28% 48% 7% 13% 33% 12% 8% 16% 4% 3% 3% 48% 24% 28% 14%

25 Plus 100 4% 27% 30% 56% 4% 11% 36% 6% 7% 25% 12% 2% 15% 26% 19% 26% 4%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PERSEPOLIS / Opti

April 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 2% 16% 29% 45% 6% 8% 22% 15% 5% 9% 4% 4% 30% 14% 24% 33% 2%

PERSONS

13-17 100 2% 11% 50% 50% 0% 13% 27% 9% 6% 12% 3% 7% 64% 45% 27% 0% 9%

18-24 100 2% 13% 31% 46% 0% 5% 12% 21% 5% 10% 4% 3% 15% 0% 23% 38% 0%

25-34 100 4% 30% 27% 53% 7% 11% 31% 11% 8% 13% 8% 3% 23% 7% 33% 40% 0%

35-49 100 1% 9% 11% 11% 22% 2% 17% 19% 0% 1% 0% 1% 11% 0% 11% 67% 0%

Under 25 200 2% 12% 39% 48% 0% 9% 19% 15% 6% 11% 4% 5% 38% 21% 25% 21% 4%

25 Plus 200 3% 20% 23% 44% 10% 7% 24% 15% 4% 7% 4% 2% 21% 5% 28% 46% 0%

MALES

Males 200 2% 15% 28% 41% 3% 8% 20% 16% 3% 8% 2% 4% 30% 10% 30% 30% 0%

13-17 50 2% 10% 50% 50% 0% 15% 25% 10% 4% 10% 2% 8% 80% 40% 0% 0% 0%

18-24 50 0% 6% 0% 33% 0% 2% 10% 24% 2% 8% 0% 4% 0% 0% 33% 33% 0%

Under 25 100 1% 8% 29% 43% 0% 8% 17% 17% 3% 9% 1% 6% 50% 25% 13% 13% 0%

25 Plus 100 3% 22% 27% 41% 5% 7% 23% 15% 3% 6% 3% 2% 23% 5% 36% 36% 0%

FEMALES

Females 200 3% 17% 30% 48% 9% 8% 23% 14% 7% 11% 6% 3% 24% 12% 24% 42% 3%

13-17 50 2% 12% 50% 50% 0% 12% 28% 8% 8% 14% 4% 6% 50% 50% 50% 0% 17%

18-24 50 4% 20% 40% 50% 0% 8% 14% 18% 8% 12% 8% 2% 20% 0% 20% 40% 0%

Under 25 100 3% 16% 44% 50% 0% 10% 21% 13% 8% 13% 6% 4% 31% 19% 31% 25% 6%

25 Plus 100 2% 17% 18% 47% 18% 6% 25% 15% 5% 8% 5% 2% 18% 6% 18% 59% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SEX AND THE CITY: THE MOVIE / ENT

May 28, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 56% 28% 44% 18% 19% 35% 24% 9% 21% - 3% 24% 22% 17% 32% 8%

PERSONS

13-17 100 1% 44% 30% 51% 14% 18% 34% 18% 6% 13% - 7% 36% 27% 18% 25% 5%

18-24 100 0% 65% 34% 52% 15% 23% 40% 23% 10% 30% - 0% 20% 28% 18% 43% 12%

25-34 100 3% 66% 35% 52% 14% 23% 42% 22% 12% 24% - 5% 26% 12% 17% 35% 9%

35-49 100 1% 50% 16% 24% 26% 10% 23% 31% 7% 16% - 1% 14% 24% 12% 20% 2%

Under 25 200 1% 55% 32% 52% 15% 21% 37% 21% 8% 22% - 4% 27% 28% 18% 36% 9%

25 Plus 200 2% 58% 27% 40% 19% 17% 33% 27% 10% 20% - 3% 21% 17% 15% 28% 6%

MALES

Males 200 1% 51% 11% 31% 25% 6% 21% 32% 1% 9% - 5% 28% 18% 18% 32% 8%

13-17 50 2% 38% 11% 28% 28% 4% 15% 29% 0% 2% - 12% 42% 21% 21% 26% 5%

18-24 50 0% 58% 17% 45% 17% 10% 28% 30% 2% 22% - 0% 17% 21% 17% 48% 14%

Under 25 100 1% 48% 15% 38% 21% 7% 21% 30% 1% 12% - 6% 27% 21% 19% 40% 10%

25 Plus 100 0% 54% 7% 24% 28% 4% 20% 34% 1% 5% - 4% 30% 15% 17% 26% 6%

FEMALES

Females 200 2% 62% 45% 58% 11% 32% 49% 16% 17% 33% - 2% 20% 26% 15% 32% 7%

13-17 50 0% 50% 44% 68% 4% 32% 52% 8% 12% 24% - 2% 32% 32% 16% 24% 4%

18-24 50 0% 72% 47% 58% 14% 36% 52% 16% 18% 38% - 0% 22% 33% 19% 39% 11%

Under 25 100 0% 61% 46% 62% 10% 34% 52% 12% 15% 31% - 1% 26% 33% 18% 33% 8%

25 Plus 100 4% 62% 44% 53% 11% 29% 45% 19% 18% 35% - 2% 13% 19% 13% 31% 6%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SHUTTER / Fox

May 16, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 14% 13% 48% 2% 5% 20% 10% 1% 4% - 4% 35% 20% 14% 40% 4%

PERSONS

13-17 100 0% 13% 8% 42% 0% 12% 24% 9% 2% 7% - 8% 31% 31% 0% 38% 8%

18-24 100 1% 13% 15% 54% 0% 2% 18% 18% 0% 1% - 3% 31% 15% 15% 23% 0%

25-34 100 1% 22% 14% 45% 5% 3% 19% 7% 2% 7% - 5% 32% 18% 23% 55% 5%

35-49 100 0% 7% 14% 57% 0% 4% 18% 6% 0% 1% - 0% 57% 14% 14% 29% 0%

Under 25 200 1% 13% 12% 48% 0% 7% 21% 14% 1% 4% - 6% 31% 23% 8% 31% 4%

25 Plus 200 1% 14% 14% 48% 3% 4% 19% 7% 1% 4% - 3% 38% 17% 21% 48% 3%

MALES

Males 200 0% 14% 11% 48% 0% 5% 21% 9% 2% 5% - 4% 36% 14% 14% 43% 7%

13-17 50 0% 12% 20% 60% 0% 13% 25% 8% 2% 6% - 12% 50% 33% 0% 33% 17%

18-24 50 0% 12% 0% 33% 0% 0% 14% 18% 0% 0% - 2% 33% 0% 17% 33% 0%

Under 25 100 0% 12% 9% 45% 0% 6% 19% 13% 1% 3% - 7% 42% 17% 8% 33% 8%

25 Plus 100 0% 16% 13% 50% 0% 3% 22% 4% 2% 6% - 1% 31% 13% 19% 50% 6%

FEMALES

Females 200 1% 14% 15% 48% 4% 6% 19% 12% 1% 4% - 4% 33% 26% 15% 37% 0%

13-17 50 0% 14% 0% 29% 0% 12% 24% 10% 2% 8% - 4% 14% 29% 0% 43% 0%

18-24 50 2% 14% 29% 71% 0% 4% 22% 18% 0% 2% - 4% 29% 29% 14% 14% 0%

Under 25 100 1% 14% 14% 50% 0% 8% 23% 14% 1% 5% - 4% 21% 29% 7% 29% 0%

25 Plus 100 1% 13% 15% 46% 8% 4% 15% 9% 0% 2% - 4% 46% 23% 23% 46% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SMART PEOPLE / ICON

May 16, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 11% 23% 58% 2% 6% 24% 9% 1% 5% - 3% 42% 16% 22% 29% 9%

PERSONS

13-17 100 1% 14% 23% 38% 8% 10% 28% 11% 0% 5% - 6% 43% 36% 7% 29% 7%

18-24 100 0% 6% 17% 83% 0% 2% 19% 10% 2% 8% - 2% 50% 0% 0% 17% 17%

25-34 100 0% 20% 30% 60% 0% 8% 32% 7% 0% 5% - 4% 30% 10% 40% 30% 10%

35-49 100 0% 3% 0% 67% 0% 2% 18% 8% 0% 2% - 0% 67% 0% 0% 33% 0%

Under 25 200 1% 10% 21% 53% 5% 6% 23% 11% 1% 7% - 4% 45% 25% 5% 25% 10%

25 Plus 200 0% 12% 26% 61% 0% 5% 25% 8% 0% 4% - 2% 35% 9% 35% 30% 9%

MALES

Males 200 1% 11% 25% 60% 0% 6% 22% 10% 1% 6% - 3% 33% 10% 29% 19% 14%

13-17 50 2% 8% 33% 67% 0% 10% 25% 13% 0% 8% - 6% 75% 25% 25% 25% 0%

18-24 50 0% 4% 0% 50% 0% 0% 12% 14% 2% 6% - 2% 0% 0% 0% 0% 50%

Under 25 100 1% 6% 20% 60% 0% 5% 18% 13% 1% 7% - 4% 50% 17% 17% 17% 17%

25 Plus 100 0% 15% 27% 60% 0% 7% 26% 6% 0% 5% - 2% 27% 7% 33% 20% 13%

FEMALES

Females 200 0% 11% 23% 55% 5% 5% 26% 9% 1% 4% - 3% 45% 23% 14% 36% 5%

13-17 50 0% 20% 20% 30% 10% 10% 30% 10% 0% 2% - 6% 30% 40% 0% 30% 10%

18-24 50 0% 8% 25% 100% 0% 4% 26% 6% 2% 10% - 2% 75% 0% 0% 25% 0%

Under 25 100 0% 14% 21% 50% 7% 7% 28% 8% 1% 6% - 4% 43% 29% 0% 29% 7%

25 Plus 100 0% 8% 25% 63% 0% 3% 24% 9% 0% 2% - 2% 50% 13% 38% 50% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SPEED RACER / WB

May 9, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 27% 18% 51% 9% 7% 26% 12% 2% 8% - 4% 37% 31% 31% 31% 3%

PERSONS

13-17 100 0% 23% 32% 68% 0% 14% 40% 10% 4% 13% - 5% 39% 57% 22% 22% 0%

18-24 100 1% 23% 4% 52% 9% 4% 19% 15% 1% 3% - 3% 22% 26% 39% 30% 0%

25-34 100 1% 45% 18% 42% 11% 8% 27% 9% 2% 9% - 7% 38% 20% 40% 38% 4%

35-49 100 1% 17% 12% 35% 18% 3% 20% 14% 0% 5% - 0% 41% 24% 18% 29% 6%

Under 25 200 1% 23% 18% 60% 4% 9% 29% 13% 3% 8% - 4% 30% 41% 30% 26% 0%

25 Plus 200 1% 31% 16% 40% 13% 6% 24% 12% 1% 7% - 4% 39% 21% 34% 35% 5%

MALES

Males 200 1% 36% 16% 49% 9% 9% 33% 9% 2% 11% - 5% 32% 30% 34% 32% 3%

13-17 50 0% 24% 45% 73% 0% 19% 50% 6% 4% 20% - 6% 50% 50% 25% 25% 0%

18-24 50 0% 28% 0% 64% 0% 4% 24% 10% 0% 4% - 4% 14% 36% 36% 36% 0%

Under 25 100 0% 26% 20% 68% 0% 11% 37% 8% 2% 12% - 5% 31% 42% 31% 31% 0%

25 Plus 100 1% 45% 13% 38% 13% 6% 30% 10% 2% 10% - 4% 33% 22% 36% 33% 4%

FEMALES

Females 200 1% 19% 19% 49% 11% 6% 20% 15% 2% 4% - 3% 41% 30% 30% 30% 3%

13-17 50 0% 22% 18% 64% 0% 10% 30% 14% 4% 6% - 4% 27% 64% 18% 18% 0%

18-24 50 2% 18% 11% 33% 22% 4% 14% 20% 2% 2% - 2% 33% 11% 44% 22% 0%

Under 25 100 1% 20% 15% 50% 10% 7% 22% 17% 3% 4% - 3% 30% 40% 30% 20% 0%

25 Plus 100 1% 17% 24% 47% 12% 5% 17% 13% 0% 4% - 3% 53% 18% 29% 41% 6%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

STREET KINGS (NIGHT WATCHMAN, T... / Fox

April 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 10% 33% 26% 54% 4% 12% 34% 9% 2% 11% 4% 6% 26% 34% 28% 28% 4%

PERSONS

13-17 100 7% 28% 33% 63% 4% 14% 36% 10% 1% 9% 2% 5% 39% 46% 18% 18% 0%

18-24 100 8% 35% 23% 60% 3% 10% 32% 14% 4% 11% 5% 4% 17% 31% 14% 31% 0%

25-34 100 15% 45% 24% 47% 4% 15% 40% 5% 3% 11% 4% 9% 24% 29% 51% 20% 4%

35-49 100 10% 24% 17% 42% 4% 7% 30% 8% 1% 12% 4% 7% 21% 42% 21% 42% 8%

Under 25 200 8% 32% 27% 61% 3% 12% 34% 12% 3% 10% 4% 5% 27% 38% 16% 25% 0%

25 Plus 200 13% 35% 22% 45% 4% 11% 35% 7% 2% 12% 4% 8% 23% 33% 41% 28% 6%

MALES

Males 200 13% 41% 23% 50% 4% 12% 34% 7% 2% 13% 4% 10% 23% 41% 31% 22% 1%

13-17 50 8% 28% 38% 54% 8% 15% 35% 6% 2% 12% 2% 8% 36% 43% 14% 21% 0%

18-24 50 6% 42% 24% 71% 0% 10% 36% 8% 4% 12% 4% 4% 19% 38% 14% 24% 0%

Under 25 100 7% 35% 29% 65% 3% 12% 36% 7% 3% 12% 3% 6% 26% 40% 14% 23% 0%

25 Plus 100 18% 46% 17% 39% 4% 11% 33% 6% 0% 13% 4% 13% 22% 41% 43% 22% 2%

FEMALES

Females 200 8% 26% 27% 57% 4% 12% 35% 12% 3% 9% 4% 3% 27% 27% 25% 33% 6%

13-17 50 6% 28% 29% 71% 0% 14% 36% 14% 0% 6% 2% 2% 43% 50% 21% 14% 0%

18-24 50 10% 28% 21% 43% 7% 10% 28% 20% 4% 10% 6% 4% 14% 21% 14% 43% 0%

Under 25 100 8% 28% 25% 57% 4% 12% 32% 17% 2% 8% 4% 3% 29% 36% 18% 29% 0%

25 Plus 100 7% 23% 30% 57% 4% 11% 37% 7% 4% 10% 4% 3% 26% 17% 35% 39% 13%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

WELCOME HOME, ROSCOE JENKINS (B... / UNI

May 16, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 8% 24% 50% 0% 4% 14% 14% 1% 2% - 3% 30% 22% 22% 32% 5%

PERSONS

13-17 100 0% 10% 33% 56% 0% 7% 16% 16% 2% 2% - 7% 80% 40% 20% 0% 0%

18-24 100 0% 7% 29% 43% 0% 3% 6% 18% 0% 0% - 1% 0% 43% 14% 14% 14%

25-34 100 0% 12% 8% 42% 0% 1% 18% 8% 0% 2% - 3% 17% 8% 25% 42% 8%

35-49 100 0% 2% 0% 50% 0% 3% 15% 14% 0% 2% - 0% 50% 0% 0% 0% 0%

Under 25 200 0% 9% 31% 50% 0% 5% 11% 17% 1% 1% - 4% 47% 41% 18% 6% 6%

25 Plus 200 0% 7% 7% 43% 0% 2% 17% 11% 0% 2% - 2% 21% 7% 21% 36% 7%

MALES

Males 200 0% 10% 11% 39% 0% 3% 13% 14% 1% 3% - 4% 37% 16% 16% 11% 11%

13-17 50 0% 10% 50% 50% 0% 8% 13% 17% 4% 4% - 10% 80% 20% 20% 0% 0%

18-24 50 0% 6% 0% 33% 0% 0% 4% 20% 0% 0% - 2% 0% 33% 0% 0% 33%

Under 25 100 0% 8% 29% 43% 0% 4% 8% 18% 2% 2% - 6% 50% 25% 13% 0% 13%

25 Plus 100 0% 11% 0% 36% 0% 1% 17% 10% 0% 3% - 1% 27% 9% 18% 18% 9%

FEMALES

Females 200 0% 6% 33% 58% 0% 5% 15% 14% 0% 1% - 2% 33% 42% 25% 33% 0%

13-17 50 0% 10% 20% 60% 0% 6% 20% 16% 0% 0% - 4% 80% 60% 20% 0% 0%

18-24 50 0% 8% 50% 50% 0% 6% 8% 16% 0% 0% - 0% 0% 50% 25% 25% 0%

Under 25 100 0% 9% 33% 56% 0% 6% 14% 16% 0% 0% - 2% 44% 56% 22% 11% 0%

25 Plus 100 0% 3% 33% 67% 0% 3% 16% 12% 0% 1% - 2% 0% 0% 33% 100% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

WHAT HAPPENS IN VEGAS / Fox

May 9, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 2% 36% 22% 47% 8% 10% 32% 11% 3% 12% - 4% 32% 33% 30% 16% 2%

PERSONS

13-17 100 1% 35% 32% 50% 9% 15% 36% 13% 6% 16% - 10% 40% 49% 26% 14% 6%

18-24 100 2% 41% 24% 41% 7% 13% 26% 12% 4% 10% - 3% 20% 32% 29% 15% 0%

25-34 100 2% 47% 15% 47% 4% 7% 38% 6% 1% 9% - 1% 36% 23% 43% 19% 2%

35-49 100 1% 21% 19% 57% 14% 5% 27% 13% 0% 12% - 1% 33% 29% 14% 10% 0%

Under 25 200 2% 38% 28% 45% 8% 14% 31% 13% 5% 13% - 7% 29% 39% 28% 14% 3%

25 Plus 200 2% 34% 16% 50% 7% 6% 33% 10% 1% 11% - 1% 35% 25% 34% 16% 1%

MALES

Males 200 1% 31% 18% 39% 8% 7% 26% 11% 2% 7% - 5% 32% 32% 34% 16% 3%

13-17 50 0% 26% 25% 42% 17% 8% 25% 15% 2% 8% - 14% 54% 46% 15% 15% 8%

18-24 50 0% 30% 27% 33% 13% 12% 22% 14% 2% 10% - 2% 7% 47% 33% 27% 0%

Under 25 100 0% 28% 26% 37% 15% 10% 23% 14% 2% 9% - 8% 29% 46% 25% 21% 4%

25 Plus 100 1% 34% 12% 41% 3% 4% 28% 8% 1% 5% - 1% 35% 21% 41% 12% 3%

FEMALES

Females 200 3% 41% 26% 54% 7% 13% 38% 11% 4% 17% - 3% 32% 33% 28% 15% 1%

13-17 50 2% 44% 36% 55% 5% 22% 46% 12% 10% 24% - 6% 32% 50% 32% 14% 5%

18-24 50 4% 52% 23% 46% 4% 14% 30% 10% 6% 10% - 4% 27% 23% 27% 8% 0%

Under 25 100 3% 48% 29% 50% 4% 18% 38% 11% 8% 17% - 5% 29% 35% 29% 10% 2%

25 Plus 100 2% 34% 21% 59% 12% 8% 37% 11% 0% 16% - 1% 35% 29% 26% 21% 0%


Top 10% (£2.7 M) 40% 89% 42% 63% 8% 39% 59% 9% 23% 48% 34% - 37% 58% 31% 25% 10%

Top 20% (£1.7 M) 29% 80% 34% 57% 10% 30% 51% 11% 16% 37% 24% - 34% 53% 28% 22% 8%

Btm 30% (£0.31 M) 4% 31% 15% 37% 13% 7% 21% 18% 2% 8% 4% - 21% 31% 15% 21% 3%


CONFIDENTIAL

History Report


Film Tracking Study UKHistory Field Dates: April 25 - April 27, 2008

Int'l Territory: UK

Film:

Release Date:

Field Dates:

'21 / SPRI

April 11, 2008


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 7 - March 9, 2008 1% 0% 2% 2% 0% 3% 0% 0% 0% 0% 0% 0% 0% 3% 0% 6% 0% 100% 33% 33% 0% 33% 33%

March 14 - March 16, 2008 1% 1% 1% 1% 1% 2% 0% 0% 1% 0% 1% 0% 0% 2% 0% 4% 0% 67% 100% 33% 33% 33% 67%

March 21 - March 23, 2008 1% 1% 1% 1% 0% 2% 0% 0% 0% 1% 0% 2% 0% 1% 0% 2% 0% 100% 0% 100% 50% 100% 50%

March 28 - March 30, 2008 4% 4% 5% 5% 3% 5% 5% 3% 3% 4% 3% 4% 4% 6% 3% 6% 6% 13% 31% 0% 19% 63% 6%

April 4 - April 6, 2008 9% 11% 7% 11% 7% 5% 16% 9% 5% 13% 8% 6% 20% 8% 6% 4% 12% 20% 31% 40% 20% 34% 9%

April 11 - April 13, 2008 22% 25% 19% 26% 18% 22% 29% 21% 15% 27% 22% 20% 34% 24% 14% 24% 24% 16% 39% 48% 23% 30% 5%

April 18 - April 20, 2008 36% 38% 34% 38% 34% 31% 44% 39% 29% 37% 38% 34% 40% 38% 30% 28% 48% 26% 29% 38% 24% 32% 8%

April 25 - April 27, 2008 24% 24% 24% 22% 26% 21% 22% 31% 21% 21% 26% 16% 26% 22% 26% 26% 18% 33% 44% 44% 28% 27% 4%

TOTAL AWARE

March 7 - March 9, 2008 16% 17% 14% 15% 16% 20% 10% 20% 12% 17% 16% 24% 10% 13% 16% 16% 10% 26% 19% 26% 21% 44% 9%

March 14 - March 16, 2008 18% 19% 17% 21% 14% 23% 18% 19% 10% 21% 16% 18% 24% 20% 13% 28% 12% 17% 21% 21% 23% 36% 9%

March 21 - March 23, 2008 16% 16% 16% 17% 16% 18% 15% 15% 16% 13% 19% 14% 12% 20% 12% 22% 18% 27% 33% 28% 19% 42% 10%

March 28 - March 30, 2008 25% 27% 23% 26% 23% 26% 26% 23% 23% 27% 26% 26% 28% 25% 20% 26% 24% 11% 27% 22% 16% 41% 7%

April 4 - April 6, 2008 36% 39% 34% 39% 34% 32% 46% 36% 31% 39% 39% 34% 44% 39% 28% 30% 48% 10% 25% 37% 13% 30% 3%

April 11 - April 13, 2008 58% 65% 51% 65% 51% 61% 69% 55% 46% 69% 60% 58% 80% 61% 41% 64% 58% 12% 29% 45% 20% 32% 4%

April 18 - April 20, 2008 68% 64% 72% 69% 67% 66% 72% 70% 63% 62% 66% 60% 64% 76% 67% 72% 80% 21% 30% 41% 21% 29% 7%

April 25 - April 27, 2008 58% 59% 57% 55% 62% 44% 65% 73% 50% 50% 67% 34% 66% 59% 56% 54% 64% 27% 34% 42% 23% 25% 3%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

DEFINITE INTEREST - AWARE

March 7 - March 9, 2008 18% 16% 21% 17% 19% 11% 30% 26% 8% 19% 13% 18% 20% 15% 25% 0% 40% 0% 18% 27% 9% 36% 0%

March 14 - March 16, 2008 15% 22% 9% 17% 14% 17% 17% 11% 20% 24% 19% 33% 17% 10% 8% 7% 17% 0% 55% 27% 27% 27% 9%

March 21 - March 23, 2008 16% 16% 16% 9% 23% 6% 13% 27% 19% 8% 21% 14% 0% 10% 25% 0% 22% 0% 80% 30% 0% 10% 0%

March 28 - March 30, 2008 19% 25% 13% 15% 24% 19% 12% 4% 43% 22% 27% 23% 21% 8% 20% 15% 0% 0% 47% 21% 16% 42% 5%

April 4 - April 6, 2008 22% 24% 18% 19% 24% 19% 20% 19% 29% 28% 21% 29% 27% 10% 29% 7% 13% 0% 39% 35% 6% 42% 3%

April 11 - April 13, 2008 23% 26% 23% 31% 16% 34% 28% 16% 15% 33% 17% 38% 30% 28% 15% 31% 24% 0% 46% 48% 25% 29% 4%

April 18 - April 20, 2008 20% 18% 23% 20% 21% 20% 21% 20% 22% 13% 23% 13% 13% 26% 20% 25% 28% 0% 41% 50% 25% 20% 7%

April 25 - April 27, 2008 21% 18% 23% 26% 15% 23% 28% 21% 8% 22% 15% 13% 27% 29% 16% 30% 28% 0% 32% 55% 34% 40% 6%

FIRST CHOICE - ALL

March 7 - March 9, 2008 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 0% 1% 1% 0% 2% 0% 50% 0% 0% 5% 0%

March 14 - March 16, 2008 2% 1% 3% 2% 1% 1% 3% 0% 2% 1% 0% 2% 0% 3% 2% 0% 6% 0% 0% 0% 0% 10% 0%

March 21 - March 23, 2008 2% 3% 1% 1% 3% 0% 2% 2% 3% 1% 4% 0% 2% 1% 1% 0% 2% 0% 33% 17% 0% 5% 0%

March 28 - March 30, 2008 3% 4% 2% 2% 4% 0% 4% 5% 2% 2% 5% 0% 4% 2% 2% 0% 4% 9% 27% 27% 0% 5% 9%

April 4 - April 6, 2008 8% 12% 5% 7% 9% 3% 11% 9% 9% 13% 10% 6% 20% 1% 8% 0% 2% 6% 26% 39% 0% 8% 0%

April 11 - April 13, 2008 9% 11% 6% 14% 4% 13% 14% 7% 0% 19% 3% 18% 20% 8% 4% 8% 8% 6% 32% 50% 24% 8% 3%

April 18 - April 20, 2008 10% 8% 13% 14% 6% 16% 13% 7% 5% 12% 3% 12% 12% 17% 9% 20% 14% 10% 29% 44% 22% 4% 2%

April 25 - April 27, 2008 4% 5% 4% 5% 4% 4% 6% 4% 3% 7% 3% 6% 8% 3% 4% 2% 4% 18% 19% 50% 19% 7% 0%

Film:

Release Date:

Field Dates:

'21 / SPRI

April 11, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CHARLIE BARTLETT / Verve

May 9, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 100% 0% 0% 0%

April 18 - April 20, 2008 1% 1% 0% 1% 1% 1% 0% 1% 0% 1% 1% 2% 0% 0% 0% 0% 0% 50% 50% 0% 100% 100% 0%

April 25 - April 27, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%

TOTAL AWARE

April 4 - April 6, 2008 7% 7% 8% 7% 8% 6% 8% 7% 8% 6% 8% 6% 6% 8% 7% 6% 10% 21% 38% 21% 17% 41% 7%

April 11 - April 13, 2008 8% 8% 8% 6% 10% 6% 6% 10% 9% 5% 10% 6% 4% 7% 9% 6% 8% 0% 16% 29% 10% 42% 4%

April 18 - April 20, 2008 10% 14% 6% 9% 11% 11% 7% 11% 10% 12% 15% 16% 8% 6% 6% 6% 6% 28% 41% 15% 21% 41% 8%

April 25 - April 27, 2008 9% 10% 8% 8% 10% 7% 8% 13% 7% 7% 12% 6% 8% 8% 8% 8% 8% 17% 23% 11% 29% 40% 0%


April 4 - April 6, 2008 10% 7% 13% 7% 13% 17% 0% 0% 25% 0% 13% 0% 0% 13% 14% 33% 0% 0% 67% 67% 33% 0% 33%

April 11 - April 13, 2008 48% 40% 44% 67% 26% 67% 67% 30% 22% 80% 20% 67% 100% 57% 33% 67% 50% 0% 31% 31% 15% 38% 8%

April 18 - April 20, 2008 35% 26% 45% 33% 30% 45% 14% 40% 20% 25% 27% 38% 0% 50% 40% 67% 33% 0% 33% 17% 33% 33% 17%

April 25 - April 27, 2008 26% 22% 31% 29% 25% 33% 25% 31% 14% 17% 25% 50% 0% 38% 25% 25% 50% 0% 33% 11% 56% 56% 0%

FIRST CHOICE - ALL

April 4 - April 6, 2008 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 18 - April 20, 2008 1% 1% 1% 1% 1% 1% 0% 0% 2% 1% 1% 2% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

April 25 - April 27, 2008 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 100% 100% 100% 0% 33% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 25, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 1% 1% 1% 1% 0% 1% 2% 0% 1% 1% 0% 2% 0% 1% 0% 0% 33% 67% 33% 67% 33% 67%

April 18 - April 20, 2008 1% 1% 2% 0% 3% 0% 0% 4% 1% 0% 2% 0% 0% 0% 3% 0% 0% 0% 0% 60% 40% 40% 20%

April 25 - April 27, 2008 8% 7% 9% 6% 9% 7% 5% 13% 5% 4% 9% 4% 4% 8% 9% 10% 6% 10% 33% 40% 37% 37% 3%

TOTAL AWARE

March 21 - March 23, 2008 7% 6% 9% 5% 10% 6% 4% 12% 7% 4% 7% 6% 2% 6% 12% 6% 6% 28% 31% 38% 21% 52% 6%

March 28 - March 30, 2008 7% 8% 6% 7% 7% 7% 7% 8% 5% 7% 9% 4% 10% 7% 4% 10% 4% 11% 41% 15% 15% 52% 6%

April 4 - April 6, 2008 9% 9% 10% 8% 11% 9% 6% 10% 12% 7% 11% 10% 4% 8% 11% 8% 8% 11% 27% 22% 27% 32% 2%

April 11 - April 13, 2008 9% 12% 7% 8% 11% 5% 10% 16% 6% 9% 14% 2% 16% 6% 8% 8% 4% 8% 16% 22% 43% 35% 9%

April 18 - April 20, 2008 22% 24% 21% 19% 26% 15% 23% 28% 23% 18% 29% 14% 22% 20% 22% 16% 24% 12% 17% 47% 31% 25% 3%

April 25 - April 27, 2008 30% 29% 30% 26% 34% 29% 22% 42% 25% 20% 38% 20% 20% 31% 29% 38% 24% 8% 27% 42% 27% 20% 5%


March 21 - March 23, 2008 22% 27% 22% 10% 32% 17% 0% 33% 29% 25% 29% 33% 0% 0% 33% 0% 0% 0% 0% 57% 14% 57% 0%

March 28 - March 30, 2008 39% 50% 27% 43% 38% 57% 29% 25% 60% 57% 44% 100% 40% 29% 25% 40% 0% 0% 64% 18% 9% 45% 0%

April 4 - April 6, 2008 18% 22% 16% 13% 23% 22% 0% 30% 17% 14% 27% 20% 0% 13% 18% 25% 0% 0% 29% 14% 57% 29% 0%

April 11 - April 13, 2008 19% 22% 14% 27% 14% 20% 30% 13% 17% 33% 14% 100% 25% 17% 13% 0% 50% 0% 43% 43% 29% 57% 14%

April 18 - April 20, 2008 22% 21% 22% 18% 24% 20% 17% 33% 13% 22% 21% 43% 9% 15% 29% 0% 25% 0% 21% 37% 37% 26% 5%

April 25 - April 27, 2008 19% 12% 25% 16% 21% 7% 27% 19% 24% 11% 13% 11% 10% 19% 31% 5% 42% 0% 45% 41% 36% 27% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 21 - March 23, 2008 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% 13% 0%

March 28 - March 30, 2008 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 2% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 8% 0%

April 4 - April 6, 2008 1% 1% 2% 0% 2% 0% 0% 4% 0% 0% 1% 0% 0% 0% 3% 0% 0% 0% 0% 0% 0% 7% 0%

April 11 - April 13, 2008 2% 1% 3% 1% 3% 0% 2% 4% 1% 0% 2% 0% 0% 2% 3% 0% 4% 0% 0% 0% 0% 0% 0%

April 18 - April 20, 2008 1% 2% 1% 2% 1% 2% 1% 1% 1% 2% 1% 2% 2% 1% 1% 2% 0% 0% 0% 0% 0% 7% 0%

April 25 - April 27, 2008 3% 2% 3% 1% 4% 2% 0% 3% 5% 0% 4% 0% 0% 2% 4% 4% 0% 10% 0% 10% 10% 13% 0%

Film:

Release Date:

Field Dates:


April 25, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DOOMSDAY / UNI

May 9, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 1% 0% 1% 1% 1% 0% 0% 1% 1% 1% 2% 0% 0% 0% 0% 0% 50% 50% 50% 0% 50% 0%

April 18 - April 20, 2008 1% 1% 2% 3% 0% 5% 0% 0% 0% 2% 0% 4% 0% 3% 0% 6% 0% 40% 40% 0% 20% 20% 20%

April 25 - April 27, 2008 1% 1% 1% 1% 1% 0% 2% 1% 0% 1% 0% 0% 2% 1% 1% 0% 2% 0% 67% 0% 33% 33% 0%

TOTAL AWARE

April 4 - April 6, 2008 15% 18% 12% 14% 15% 17% 12% 16% 14% 17% 19% 20% 14% 12% 11% 14% 10% 14% 14% 22% 19% 34% 12%

April 11 - April 13, 2008 15% 16% 14% 15% 15% 22% 8% 16% 14% 13% 19% 20% 6% 17% 11% 24% 10% 8% 28% 15% 12% 38% 6%

April 18 - April 20, 2008 17% 21% 12% 18% 15% 22% 14% 18% 12% 23% 19% 24% 22% 13% 11% 20% 6% 23% 41% 15% 21% 38% 5%

April 25 - April 27, 2008 16% 21% 12% 18% 14% 18% 18% 21% 8% 20% 21% 12% 28% 16% 8% 24% 8% 12% 31% 26% 22% 34% 4%


April 4 - April 6, 2008 14% 19% 9% 10% 20% 12% 8% 19% 21% 18% 21% 20% 14% 0% 18% 0% 0% 0% 22% 22% 0% 56% 11%

April 11 - April 13, 2008 17% 16% 18% 17% 17% 18% 13% 19% 14% 15% 16% 20% 0% 18% 18% 17% 20% 0% 20% 20% 20% 70% 0%

April 18 - April 20, 2008 35% 33% 35% 28% 41% 36% 14% 35% 50% 26% 42% 33% 18% 31% 40% 40% 0% 0% 41% 14% 41% 45% 9%

April 25 - April 27, 2008 16% 20% 13% 17% 17% 12% 22% 10% 38% 21% 19% 20% 21% 13% 13% 8% 25% 0% 45% 18% 36% 45% 0%

FIRST CHOICE - ALL

April 4 - April 6, 2008 1% 1% 1% 1% 1% 0% 2% 1% 0% 2% 0% 0% 4% 0% 1% 0% 0% 0% 0% 0% 0% 8% 0%

April 11 - April 13, 2008 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 0% 1% 1% 0% 2% 0% 0% 0% 0% 20% 0%

April 18 - April 20, 2008 1% 3% 0% 1% 2% 0% 2% 1% 2% 2% 3% 0% 4% 0% 0% 0% 0% 0% 40% 20% 20% 12% 0%

April 25 - April 27, 2008 1% 1% 1% 2% 0% 3% 0% 0% 0% 2% 0% 4% 0% 1% 0% 2% 0% 33% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

EYE, THE / LION

April 25, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 2% 2% 2% 2% 1% 1% 3% 1% 1% 2% 1% 0% 4% 2% 1% 2% 2% 33% 33% 0% 17% 33% 0%

April 4 - April 6, 2008 1% 1% 1% 1% 1% 1% 1% 1% 0% 1% 0% 2% 0% 1% 1% 0% 2% 67% 33% 67% 0% 33% 33%

April 11 - April 13, 2008 4% 4% 4% 4% 4% 8% 0% 5% 2% 2% 6% 4% 0% 6% 1% 12% 0% 20% 20% 47% 27% 20% 7%

April 18 - April 20, 2008 7% 5% 9% 9% 5% 7% 10% 7% 3% 5% 5% 6% 4% 12% 5% 8% 16% 19% 22% 44% 33% 37% 7%

April 25 - April 27, 2008 18% 21% 14% 20% 16% 24% 16% 16% 15% 19% 23% 20% 18% 21% 8% 28% 14% 11% 28% 54% 31% 27% 3%

TOTAL AWARE

March 21 - March 23, 2008 21% 26% 15% 20% 22% 13% 26% 22% 21% 23% 29% 16% 30% 16% 14% 10% 22% 15% 20% 12% 18% 51% 3%

March 28 - March 30, 2008 23% 20% 25% 24% 22% 17% 30% 23% 20% 19% 21% 14% 24% 28% 22% 20% 36% 13% 28% 16% 17% 44% 3%

April 4 - April 6, 2008 27% 24% 30% 27% 27% 27% 26% 26% 27% 21% 26% 14% 28% 32% 27% 40% 24% 10% 26% 23% 23% 31% 5%

April 11 - April 13, 2008 45% 47% 43% 44% 46% 40% 48% 48% 44% 36% 58% 30% 42% 52% 34% 50% 54% 9% 19% 39% 28% 28% 4%

April 18 - April 20, 2008 52% 53% 52% 49% 56% 44% 53% 63% 49% 46% 60% 46% 46% 51% 52% 42% 60% 12% 24% 45% 28% 23% 5%

April 25 - April 27, 2008 59% 63% 56% 59% 60% 56% 62% 71% 48% 59% 67% 56% 62% 59% 52% 56% 62% 11% 25% 50% 25% 26% 4%


March 21 - March 23, 2008 11% 6% 17% 8% 12% 15% 4% 14% 10% 4% 7% 13% 0% 13% 21% 20% 9% 0% 13% 38% 13% 63% 0%

March 28 - March 30, 2008 17% 15% 18% 17% 16% 24% 13% 13% 20% 21% 10% 14% 25% 14% 23% 30% 6% 0% 33% 7% 20% 40% 0%

April 4 - April 6, 2008 15% 6% 24% 15% 17% 26% 4% 8% 26% 5% 8% 14% 0% 22% 26% 30% 8% 0% 41% 41% 29% 24% 12%

April 11 - April 13, 2008 16% 15% 17% 19% 13% 28% 13% 13% 14% 17% 14% 20% 14% 21% 12% 32% 11% 0% 41% 59% 24% 28% 3%

April 18 - April 20, 2008 16% 17% 16% 15% 17% 16% 15% 21% 12% 11% 22% 9% 13% 20% 12% 24% 17% 0% 35% 59% 26% 18% 12%

April 25 - April 27, 2008 14% 12% 16% 19% 9% 18% 19% 7% 13% 17% 7% 15% 19% 20% 12% 21% 19% 0% 33% 55% 24% 24% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 21 - March 23, 2008 2% 2% 2% 2% 2% 1% 3% 1% 2% 3% 1% 2% 4% 1% 2% 0% 2% 0% 43% 14% 0% 4% 0%

March 28 - March 30, 2008 3% 3% 3% 3% 4% 1% 4% 1% 6% 1% 5% 2% 0% 4% 2% 0% 8% 0% 17% 17% 17% 8% 0%

April 4 - April 6, 2008 2% 2% 2% 3% 2% 4% 1% 0% 3% 3% 1% 4% 2% 2% 2% 4% 0% 25% 13% 13% 38% 4% 0%

April 11 - April 13, 2008 5% 5% 5% 6% 4% 7% 4% 4% 3% 5% 4% 6% 4% 6% 3% 8% 4% 17% 17% 50% 11% 2% 0%

April 18 - April 20, 2008 6% 5% 6% 6% 6% 4% 7% 9% 2% 4% 6% 0% 8% 7% 5% 8% 6% 18% 27% 45% 14% 4% 5%

April 25 - April 27, 2008 7% 7% 7% 9% 6% 7% 10% 5% 6% 9% 5% 8% 10% 8% 6% 6% 10% 21% 29% 50% 11% 3% 4%

Film:

Release Date:

Field Dates:

EYE, THE / LION

April 25, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FOOL'S GOLD / WB

April 18, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 14 - March 16, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 1% 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 0% 1% 1% 0% 2% 33% 33% 0% 33% 67% 0%

April 4 - April 6, 2008 1% 0% 1% 1% 1% 1% 0% 0% 1% 0% 0% 0% 0% 1% 1% 2% 0% 0% 50% 50% 0% 0% 0%

April 11 - April 13, 2008 4% 3% 6% 5% 4% 5% 5% 4% 3% 4% 2% 6% 2% 6% 5% 4% 8% 18% 35% 35% 12% 29% 6%

April 18 - April 20, 2008 15% 12% 18% 14% 16% 11% 17% 14% 17% 12% 12% 14% 10% 16% 19% 8% 24% 10% 27% 53% 15% 15% 2%

April 25 - April 27, 2008 18% 16% 20% 17% 19% 17% 17% 18% 19% 9% 23% 10% 8% 25% 14% 24% 26% 25% 38% 48% 25% 27% 1%

TOTAL AWARE

March 14 - March 16, 2008 13% 14% 12% 13% 13% 14% 12% 19% 7% 15% 13% 20% 10% 11% 13% 8% 14% 12% 21% 15% 17% 48% 8%

March 21 - March 23, 2008 15% 15% 15% 13% 17% 10% 16% 15% 19% 13% 17% 12% 14% 13% 17% 8% 18% 8% 28% 18% 25% 32% 7%

March 28 - March 30, 2008 16% 14% 18% 14% 18% 13% 15% 15% 21% 11% 18% 10% 12% 17% 18% 16% 18% 8% 25% 22% 14% 42% 3%

April 4 - April 6, 2008 25% 24% 26% 25% 26% 25% 24% 27% 24% 25% 23% 24% 26% 24% 28% 26% 22% 8% 28% 28% 19% 25% 8%

April 11 - April 13, 2008 42% 34% 50% 44% 40% 43% 44% 40% 40% 33% 35% 36% 30% 54% 45% 50% 58% 6% 29% 47% 11% 25% 5%

April 18 - April 20, 2008 60% 54% 66% 56% 64% 51% 60% 69% 59% 47% 61% 50% 44% 64% 67% 52% 76% 12% 26% 54% 18% 20% 1%

April 25 - April 27, 2008 52% 49% 55% 49% 56% 45% 52% 63% 48% 39% 59% 38% 40% 58% 52% 52% 64% 13% 32% 47% 23% 24% 2%


March 14 - March 16, 2008 22% 25% 17% 31% 12% 29% 33% 16% 0% 27% 23% 30% 20% 36% 0% 25% 43% 0% 55% 9% 36% 45% 18%

March 21 - March 23, 2008 18% 13% 23% 15% 21% 20% 13% 27% 16% 15% 12% 33% 0% 15% 29% 0% 22% 0% 36% 36% 27% 36% 18%

March 28 - March 30, 2008 16% 14% 17% 18% 14% 38% 0% 7% 19% 18% 11% 40% 0% 18% 17% 38% 0% 0% 60% 50% 10% 40% 10%

April 4 - April 6, 2008 25% 19% 31% 27% 24% 32% 21% 22% 25% 20% 17% 33% 8% 33% 29% 31% 36% 0% 36% 32% 20% 28% 12%

April 11 - April 13, 2008 15% 12% 18% 21% 10% 28% 14% 10% 10% 12% 11% 17% 7% 26% 9% 36% 17% 0% 50% 58% 12% 15% 4%

April 18 - April 20, 2008 10% 8% 12% 10% 11% 12% 8% 4% 19% 6% 10% 12% 0% 13% 12% 12% 13% 0% 60% 48% 28% 8% 4%

April 25 - April 27, 2008 13% 11% 15% 18% 9% 27% 10% 11% 6% 18% 7% 33% 5% 17% 12% 23% 13% 0% 44% 59% 33% 26% 4%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 14 - March 16, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

March 21 - March 23, 2008 1% 1% 2% 2% 1% 2% 2% 1% 0% 2% 0% 4% 0% 2% 1% 0% 4% 0% 20% 20% 20% 11% 20%

March 28 - March 30, 2008 3% 4% 3% 4% 2% 5% 3% 0% 4% 5% 2% 6% 4% 3% 2% 4% 2% 0% 17% 8% 0% 0% 0%

April 4 - April 6, 2008 4% 3% 4% 4% 3% 5% 3% 4% 2% 3% 3% 4% 2% 5% 3% 6% 4% 7% 38% 31% 0% 8% 8%

April 11 - April 13, 2008 3% 3% 4% 5% 2% 5% 5% 2% 1% 4% 1% 4% 4% 6% 2% 6% 6% 15% 33% 33% 8% 5% 0%

April 18 - April 20, 2008 9% 7% 11% 8% 10% 8% 7% 7% 13% 5% 8% 6% 4% 10% 12% 10% 10% 14% 23% 46% 6% 3% 0%

April 25 - April 27, 2008 4% 3% 4% 5% 3% 4% 5% 3% 2% 5% 1% 6% 4% 4% 4% 2% 6% 21% 29% 36% 14% 2% 0%

Film:

Release Date:

Field Dates:

FOOL'S GOLD / WB

April 18, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FORGETTING SARAH MARSHALL (DUMPED) / UNI

April 25, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0% 2% 2% 0% 0% 0% 50% 50% 50%

April 4 - April 6, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 100% 100% 0%

April 11 - April 13, 2008 1% 0% 3% 1% 2% 1% 1% 2% 1% 0% 0% 0% 0% 2% 3% 2% 2% 20% 40% 60% 0% 0% 0%

April 18 - April 20, 2008 6% 5% 8% 9% 4% 4% 13% 6% 2% 6% 4% 4% 8% 11% 4% 4% 18% 12% 28% 36% 24% 36% 16%

April 25 - April 27, 2008 22% 18% 26% 24% 20% 24% 23% 21% 19% 19% 17% 16% 22% 28% 23% 32% 24% 15% 21% 61% 26% 28% 7%

TOTAL AWARE

March 21 - March 23, 2008 6% 7% 5% 4% 8% 4% 4% 9% 6% 7% 7% 8% 6% 1% 8% 0% 2% 30% 17% 22% 4% 61% 13%

March 28 - March 30, 2008 10% 9% 11% 13% 7% 9% 16% 8% 6% 9% 8% 4% 14% 16% 6% 14% 18% 5% 26% 18% 8% 44% 12%

April 4 - April 6, 2008 13% 13% 13% 14% 12% 17% 10% 13% 10% 13% 12% 16% 10% 14% 11% 18% 10% 4% 30% 18% 18% 38% 8%

April 11 - April 13, 2008 17% 14% 19% 20% 14% 17% 22% 18% 10% 14% 15% 14% 14% 25% 13% 20% 30% 6% 25% 30% 24% 34% 5%

April 18 - April 20, 2008 40% 37% 42% 42% 38% 46% 37% 45% 30% 34% 40% 42% 26% 49% 35% 50% 48% 8% 26% 47% 16% 27% 8%

April 25 - April 27, 2008 59% 54% 64% 62% 56% 55% 68% 60% 52% 55% 53% 46% 64% 68% 59% 64% 72% 7% 25% 55% 23% 22% 6%


March 21 - March 23, 2008 4% 7% 0% 13% 0% 25% 0% 0% 0% 14% 0% 25% 0% 0% 0% N/A 0% 0% 0% 0% 0% 100% 0%

March 28 - March 30, 2008 31% 24% 41% 40% 21% 67% 25% 25% 17% 33% 13% 100% 14% 44% 33% 57% 33% 0% 31% 31% 15% 23% 31%

April 4 - April 6, 2008 31% 32% 32% 44% 17% 41% 50% 31% 0% 46% 17% 38% 60% 43% 18% 44% 40% 0% 44% 13% 31% 63% 19%

April 11 - April 13, 2008 17% 21% 16% 21% 14% 24% 18% 22% 0% 21% 20% 29% 14% 20% 8% 20% 20% 0% 25% 17% 50% 33% 8%

April 18 - April 20, 2008 21% 18% 28% 25% 20% 35% 14% 20% 20% 9% 25% 10% 8% 37% 15% 56% 17% 0% 47% 47% 14% 33% 11%

April 25 - April 27, 2008 27% 23% 31% 34% 20% 43% 28% 25% 13% 24% 23% 27% 22% 43% 17% 53% 33% 0% 36% 61% 23% 25% 13%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 21 - March 23, 2008 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 50%

March 28 - March 30, 2008 1% 0% 2% 1% 1% 0% 2% 1% 0% 0% 0% 0% 0% 2% 1% 0% 4% 0% 0% 0% 0% 11% 0%

April 4 - April 6, 2008 2% 2% 2% 2% 2% 3% 1% 3% 0% 2% 1% 4% 0% 2% 2% 2% 2% 0% 43% 0% 14% 9% 14%

April 11 - April 13, 2008 1% 1% 2% 2% 1% 2% 1% 0% 1% 1% 0% 2% 0% 2% 1% 2% 2% 0% 25% 0% 25% 0% 25%

April 18 - April 20, 2008 4% 1% 7% 5% 3% 6% 4% 3% 2% 1% 1% 2% 0% 9% 4% 10% 8% 13% 33% 53% 27% 7% 13%

April 25 - April 27, 2008 8% 6% 10% 12% 5% 15% 8% 5% 4% 6% 6% 6% 6% 17% 3% 24% 10% 3% 28% 56% 22% 8% 19%

Film:

Release Date:

Field Dates:

FORGETTING SARAH MARSHALL (DUMPED) / UNI

April 25, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

IN BRUGES / UNI

April 18, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 14 - March 16, 2008 1% 0% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0% 1% 1% 0% 2% 50% 0% 0% 0% 100% 0%

March 21 - March 23, 2008 1% 0% 2% 1% 1% 0% 2% 0% 1% 0% 0% 0% 0% 2% 1% 0% 4% 33% 33% 67% 0% 33% 0%

March 28 - March 30, 2008 2% 3% 2% 2% 3% 2% 1% 2% 4% 1% 4% 2% 0% 2% 2% 2% 2% 22% 22% 22% 11% 56% 22%

April 4 - April 6, 2008 2% 2% 2% 2% 2% 1% 2% 3% 0% 2% 1% 2% 2% 1% 2% 0% 2% 17% 50% 33% 33% 17% 0%

April 11 - April 13, 2008 3% 3% 3% 3% 3% 1% 4% 3% 3% 3% 3% 2% 4% 2% 3% 0% 4% 27% 18% 82% 9% 18% 0%

April 18 - April 20, 2008 12% 10% 14% 11% 13% 11% 11% 19% 6% 11% 9% 16% 6% 11% 16% 6% 16% 28% 26% 40% 19% 34% 6%

April 25 - April 27, 2008 11% 13% 9% 9% 13% 6% 11% 14% 12% 7% 18% 2% 12% 10% 8% 10% 10% 33% 35% 49% 30% 26% 7%

TOTAL AWARE

March 14 - March 16, 2008 14% 15% 12% 14% 14% 11% 16% 14% 13% 14% 16% 10% 18% 13% 11% 12% 14% 19% 24% 26% 2% 37% 4%

March 21 - March 23, 2008 15% 18% 12% 14% 16% 9% 18% 16% 15% 16% 19% 14% 18% 11% 12% 4% 18% 17% 24% 33% 9% 31% 6%

March 28 - March 30, 2008 17% 22% 13% 14% 20% 10% 19% 21% 18% 17% 26% 14% 20% 12% 13% 6% 18% 7% 25% 21% 9% 34% 9%

April 4 - April 6, 2008 19% 21% 17% 12% 26% 11% 13% 24% 27% 10% 32% 10% 10% 14% 19% 12% 16% 16% 35% 19% 17% 32% 4%

April 11 - April 13, 2008 33% 31% 35% 28% 37% 20% 37% 43% 30% 23% 38% 16% 30% 34% 35% 24% 44% 7% 25% 43% 16% 29% 3%

April 18 - April 20, 2008 51% 51% 50% 43% 58% 44% 42% 68% 48% 42% 60% 46% 38% 44% 56% 42% 46% 11% 26% 50% 20% 25% 5%

April 25 - April 27, 2008 45% 47% 44% 39% 52% 33% 45% 58% 45% 35% 59% 34% 36% 43% 44% 32% 54% 16% 28% 48% 22% 22% 4%


March 14 - March 16, 2008 21% 30% 13% 19% 26% 18% 19% 29% 23% 29% 31% 40% 22% 8% 18% 0% 14% 0% 33% 25% 0% 58% 0%

March 21 - March 23, 2008 23% 17% 30% 11% 32% 0% 17% 31% 33% 6% 26% 0% 11% 18% 42% 0% 22% 0% 38% 23% 0% 15% 8%

March 28 - March 30, 2008 28% 26% 32% 24% 31% 60% 5% 14% 50% 18% 31% 43% 0% 33% 31% 100% 11% 0% 26% 26% 11% 58% 11%

April 4 - April 6, 2008 12% 10% 18% 8% 16% 9% 8% 21% 11% 0% 13% 0% 0% 14% 21% 17% 13% 0% 30% 10% 30% 20% 10%

April 11 - April 13, 2008 20% 18% 20% 28% 12% 50% 16% 14% 10% 30% 11% 50% 20% 26% 14% 50% 14% 0% 48% 44% 28% 24% 0%

April 18 - April 20, 2008 16% 20% 13% 15% 17% 20% 10% 21% 13% 17% 22% 26% 5% 14% 13% 14% 13% 0% 55% 36% 27% 12% 0%

April 25 - April 27, 2008 14% 16% 10% 18% 10% 22% 16% 9% 11% 24% 12% 25% 22% 14% 7% 19% 11% 0% 25% 42% 38% 29% 4%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 14 - March 16, 2008 2% 3% 1% 2% 2% 0% 4% 1% 2% 4% 2% 0% 8% 0% 1% 0% 0% 0% 29% 29% 0% 13% 0%

March 21 - March 23, 2008 3% 4% 2% 2% 3% 0% 4% 3% 3% 3% 4% 0% 6% 1% 2% 0% 2% 20% 40% 20% 10% 13% 0%

March 28 - March 30, 2008 2% 4% 1% 1% 3% 0% 2% 3% 3% 2% 5% 0% 4% 0% 1% 0% 0% 0% 13% 25% 13% 15% 0%

April 4 - April 6, 2008 2% 2% 2% 1% 3% 1% 0% 3% 2% 0% 3% 0% 0% 1% 2% 2% 0% 0% 0% 0% 33% 5% 17%

April 11 - April 13, 2008 4% 4% 3% 3% 5% 2% 3% 4% 5% 4% 4% 4% 4% 1% 5% 0% 2% 0% 29% 36% 21% 6% 0%

April 18 - April 20, 2008 3% 3% 2% 4% 2% 4% 3% 2% 1% 5% 1% 8% 2% 2% 2% 0% 4% 20% 50% 50% 20% 6% 0%

April 25 - April 27, 2008 2% 3% 2% 1% 4% 1% 1% 2% 5% 2% 4% 2% 2% 0% 3% 0% 0% 11% 11% 56% 22% 9% 0%

Film:

Release Date:

Field Dates:

IN BRUGES / UNI

April 18, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL / PAR

May 22, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 18 - April 20, 2008 5% 6% 4% 5% 5% 7% 3% 6% 3% 8% 4% 10% 6% 2% 5% 4% 0% 0% 53% 11% 47% 63% 11%

April 25 - April 27, 2008 4% 5% 4% 4% 5% 5% 3% 5% 4% 5% 5% 8% 2% 3% 4% 2% 4% 6% 24% 18% 41% 59% 12%

TOTAL AWARE

April 18 - April 20, 2008 69% 73% 64% 64% 73% 64% 64% 75% 71% 66% 80% 70% 62% 62% 66% 58% 66% 7% 24% 21% 21% 48% 9%

April 25 - April 27, 2008 67% 70% 64% 62% 72% 49% 74% 78% 66% 64% 76% 52% 76% 59% 68% 46% 72% 2% 23% 21% 20% 47% 6%


April 18 - April 20, 2008 55% 64% 47% 46% 65% 44% 48% 66% 63% 55% 71% 54% 55% 37% 57% 31% 42% 0% 27% 15% 24% 59% 10%

April 25 - April 27, 2008 52% 60% 45% 45% 59% 31% 54% 55% 64% 52% 66% 40% 61% 37% 51% 22% 47% 0% 26% 22% 23% 57% 6%

FIRST CHOICE - ALL

April 18 - April 20, 2008 36% 45% 27% 28% 44% 25% 30% 44% 43% 36% 53% 36% 36% 19% 34% 14% 24% 1% 17% 17% 20% 17% 12%

April 25 - April 27, 2008 27% 37% 18% 19% 36% 10% 27% 31% 41% 30% 43% 18% 42% 7% 29% 2% 12% 1% 18% 19% 19% 23% 3%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

IRON MAN / PAR

May 2, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 28 - March 30, 2008 1% 2% 0% 1% 1% 1% 0% 1% 1% 1% 2% 2% 0% 0% 0% 0% 0% 0% 0% 33% 0% 33% 0%

April 4 - April 6, 2008 1% 2% 1% 2% 0% 3% 1% 0% 0% 3% 0% 4% 2% 1% 0% 2% 0% 0% 75% 25% 50% 25% 0%

April 11 - April 13, 2008 3% 4% 2% 2% 4% 1% 3% 5% 2% 1% 6% 0% 2% 3% 1% 2% 4% 9% 36% 18% 45% 36% 0%

April 18 - April 20, 2008 7% 10% 5% 10% 5% 10% 10% 4% 5% 13% 6% 14% 12% 7% 3% 6% 8% 3% 41% 38% 34% 52% 7%

April 25 - April 27, 2008 16% 20% 13% 16% 17% 24% 8% 19% 14% 20% 20% 28% 12% 12% 13% 20% 4% 6% 41% 61% 34% 42% 6%

TOTAL AWARE

March 28 - March 30, 2008 45% 55% 35% 44% 46% 37% 50% 43% 49% 54% 55% 50% 58% 33% 37% 24% 42% 4% 28% 26% 20% 45% 3%

April 4 - April 6, 2008 45% 55% 35% 44% 46% 45% 43% 45% 46% 50% 60% 56% 44% 38% 31% 34% 42% 6% 30% 19% 22% 39% 3%

April 11 - April 13, 2008 49% 58% 39% 46% 52% 44% 47% 56% 47% 54% 62% 50% 58% 37% 41% 38% 36% 6% 39% 25% 22% 42% 4%

April 18 - April 20, 2008 55% 65% 45% 52% 57% 52% 52% 61% 54% 61% 69% 60% 62% 43% 46% 44% 42% 9% 35% 32% 21% 39% 4%

April 25 - April 27, 2008 70% 81% 60% 72% 69% 66% 77% 72% 66% 79% 82% 76% 82% 64% 56% 56% 72% 7% 33% 48% 23% 33% 5%


March 28 - March 30, 2008 36% 48% 24% 39% 38% 32% 44% 47% 31% 48% 47% 36% 59% 24% 24% 25% 24% 0% 35% 23% 23% 62% 4%

April 4 - April 6, 2008 33% 45% 22% 33% 40% 24% 42% 31% 48% 42% 48% 32% 55% 21% 23% 12% 29% 0% 38% 23% 25% 46% 6%

April 11 - April 13, 2008 41% 45% 37% 38% 45% 36% 40% 45% 45% 39% 50% 36% 41% 38% 37% 37% 39% 0% 51% 30% 30% 56% 2%

April 18 - April 20, 2008 35% 45% 25% 35% 39% 44% 25% 47% 31% 43% 48% 53% 32% 23% 27% 32% 14% 0% 46% 28% 22% 52% 5%

April 25 - April 27, 2008 36% 45% 28% 34% 41% 30% 38% 46% 36% 40% 50% 33% 46% 27% 29% 25% 28% 0% 44% 57% 34% 46% 8%

FIRST CHOICE - ALL

March 28 - March 30, 2008 14% 23% 6% 13% 16% 8% 18% 19% 12% 23% 22% 16% 30% 3% 9% 0% 6% 0% 32% 23% 21% 18% 9%

April 4 - April 6, 2008 14% 26% 3% 13% 16% 11% 14% 16% 15% 23% 28% 22% 24% 2% 3% 0% 4% 4% 39% 17% 24% 15% 6%

April 11 - April 13, 2008 15% 25% 5% 12% 18% 10% 14% 18% 17% 18% 31% 14% 22% 6% 4% 6% 6% 3% 41% 25% 27% 19% 3%

April 18 - April 20, 2008 8% 10% 5% 8% 8% 9% 6% 9% 6% 11% 9% 12% 10% 4% 6% 6% 2% 10% 43% 33% 17% 14% 3%

April 25 - April 27, 2008 12% 18% 6% 13% 11% 16% 9% 9% 13% 18% 18% 26% 10% 7% 4% 6% 8% 4% 40% 64% 34% 21% 13%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MADE OF HONOR / SPRI

May 2, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

25

13-17 18-24 Film

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Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 28 - March 30, 2008 1% 1% 1% 2% 0% 3% 0% 0% 0% 1% 0% 2% 0% 2% 0% 4% 0% 33% 33% 67% 33% 67% 0%

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 50% 50% 0% 100% 50% 0%

April 18 - April 20, 2008 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 100% 0% 0% 0% 0%

April 25 - April 27, 2008 3% 1% 5% 4% 1% 4% 4% 1% 1% 1% 0% 0% 2% 7% 2% 8% 6% 20% 30% 20% 30% 30% 0%

TOTAL AWARE

March 28 - March 30, 2008 8% 8% 8% 6% 9% 8% 4% 6% 12% 6% 9% 10% 2% 6% 9% 6% 6% 10% 23% 33% 20% 30% 0%

April 4 - April 6, 2008 12% 10% 14% 16% 9% 18% 13% 10% 7% 11% 8% 14% 8% 20% 9% 22% 18% 6% 35% 8% 27% 35% 14%

April 11 - April 13, 2008 12% 12% 13% 11% 13% 10% 12% 13% 13% 10% 13% 8% 12% 12% 13% 12% 12% 13% 33% 17% 27% 40% 4%

April 18 - April 20, 2008 17% 16% 18% 13% 20% 14% 12% 18% 22% 14% 17% 18% 10% 12% 23% 10% 14% 15% 27% 29% 18% 32% 5%

April 25 - April 27, 2008 31% 24% 38% 34% 28% 30% 37% 38% 19% 22% 26% 20% 24% 45% 31% 40% 50% 8% 34% 46% 22% 19% 2%


March 28 - March 30, 2008 25% 33% 13% 33% 17% 50% 0% 17% 17% 50% 22% 60% 0% 17% 11% 33% 0% 0% 57% 57% 43% 29% 0%

April 4 - April 6, 2008 17% 16% 24% 29% 6% 39% 15% 10% 0% 27% 0% 43% 0% 30% 11% 36% 22% 0% 80% 10% 30% 20% 30%

April 11 - April 13, 2008 17% 22% 12% 18% 15% 10% 25% 23% 8% 20% 23% 25% 17% 17% 8% 0% 33% 0% 38% 13% 38% 50% 13%

April 18 - April 20, 2008 35% 32% 32% 42% 26% 43% 42% 18% 32% 29% 35% 33% 20% 58% 18% 60% 57% 0% 38% 33% 19% 24% 5%

April 25 - April 27, 2008 13% 9% 18% 20% 9% 24% 16% 13% 0% 10% 8% 22% 0% 24% 10% 25% 24% 0% 39% 72% 22% 22% 0%

FIRST CHOICE - ALL

March 28 - March 30, 2008 1% 1% 1% 1% 1% 1% 0% 2% 0% 1% 1% 2% 0% 0% 1% 0% 0% 0% 33% 0% 33% 0% 0%

April 4 - April 6, 2008 1% 0% 2% 1% 1% 0% 2% 1% 0% 0% 0% 0% 0% 2% 1% 0% 4% 0% 100% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 0% 2% 1% 1% 1% 1% 1% 0% 0% 0% 0% 0% 2% 1% 2% 2% 0% 33% 0% 67% 10% 0%

April 18 - April 20, 2008 1% 0% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0% 1% 1% 0% 2% 0% 50% 50% 0% 0% 0%

April 25 - April 27, 2008 1% 1% 2% 1% 1% 0% 2% 2% 0% 0% 1% 0% 0% 2% 1% 0% 4% 0% 50% 25% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NIM'S ISLAND / UNI

May 2, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 28 - March 30, 2008 1% 1% 1% 1% 0% 2% 0% 0% 0% 1% 0% 2% 0% 1% 0% 2% 0% 50% 50% 100% 100% 50% 100%

April 4 - April 6, 2008 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 100% 0% 100% 0%

April 11 - April 13, 2008 1% 1% 1% 1% 1% 0% 2% 1% 0% 1% 0% 0% 2% 1% 1% 0% 2% 33% 0% 67% 0% 33% 33%

April 18 - April 20, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 25 - April 27, 2008 3% 3% 4% 4% 3% 6% 1% 2% 4% 4% 2% 8% 0% 3% 4% 4% 2% 15% 38% 77% 8% 23% 15%

TOTAL AWARE

March 28 - March 30, 2008 6% 4% 8% 7% 6% 7% 6% 6% 5% 3% 5% 4% 2% 10% 6% 10% 10% 13% 29% 33% 29% 46% 11%

April 4 - April 6, 2008 12% 11% 13% 13% 11% 15% 10% 6% 15% 12% 9% 16% 8% 13% 12% 14% 12% 17% 24% 22% 20% 43% 2%

April 11 - April 13, 2008 14% 14% 13% 11% 17% 11% 10% 19% 14% 11% 18% 8% 14% 10% 15% 14% 6% 13% 33% 15% 26% 48% 5%

April 18 - April 20, 2008 13% 14% 13% 10% 17% 11% 8% 20% 14% 9% 18% 10% 8% 10% 16% 12% 8% 13% 38% 25% 19% 34% 4%

April 25 - April 27, 2008 34% 32% 37% 32% 37% 31% 32% 35% 38% 26% 37% 22% 30% 37% 36% 40% 34% 6% 22% 52% 24% 24% 5%


March 28 - March 30, 2008 34% 25% 31% 31% 27% 57% 0% 17% 40% 67% 0% 100% 0% 20% 50% 40% 0% 0% 71% 57% 43% 71% 14%

April 4 - April 6, 2008 9% 5% 12% 4% 14% 7% 0% 17% 13% 0% 11% 0% 0% 8% 17% 14% 0% 0% 75% 25% 0% 50% 0%

April 11 - April 13, 2008 13% 10% 20% 5% 21% 9% 0% 16% 29% 0% 17% 0% 0% 10% 27% 14% 0% 0% 50% 13% 38% 25% 0%

April 18 - April 20, 2008 32% 19% 44% 37% 27% 36% 38% 26% 29% 11% 22% 20% 0% 60% 33% 50% 75% 0% 69% 25% 25% 25% 13%

April 25 - April 27, 2008 16% 11% 21% 16% 16% 27% 6% 9% 24% 16% 8% 30% 7% 16% 25% 25% 6% 0% 50% 59% 18% 18% 9%

FIRST CHOICE - ALL

March 28 - March 30, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 4 - April 6, 2008 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 1% 0% 0% 0% 2% 0% 0% 67% 67% 33% 0% 0% 67%

April 18 - April 20, 2008 2% 2% 2% 4% 0% 4% 4% 0% 0% 4% 0% 4% 4% 4% 0% 4% 4% 13% 13% 13% 0% 0% 0%

April 25 - April 27, 2008 3% 2% 4% 2% 5% 3% 0% 3% 6% 2% 2% 4% 0% 1% 7% 2% 0% 8% 27% 45% 18% 7% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 25, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0%

April 4 - April 6, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 100% 0% 100% 0% 0%

April 11 - April 13, 2008 2% 2% 3% 2% 3% 3% 0% 3% 3% 2% 1% 4% 0% 1% 5% 2% 0% 11% 22% 22% 22% 44% 0%

April 18 - April 20, 2008 2% 4% 1% 2% 3% 1% 2% 3% 3% 2% 5% 2% 2% 1% 1% 0% 2% 44% 44% 11% 33% 56% 22%

April 25 - April 27, 2008 3% 3% 3% 3% 4% 3% 2% 2% 5% 3% 3% 4% 2% 2% 4% 2% 2% 0% 25% 25% 0% 17% 8%

TOTAL AWARE

March 21 - March 23, 2008 7% 8% 6% 7% 7% 6% 8% 11% 2% 8% 7% 10% 6% 6% 6% 2% 10% 26% 4% 26% 11% 48% 7%

March 28 - March 30, 2008 8% 9% 8% 10% 7% 11% 8% 8% 6% 9% 8% 8% 10% 10% 6% 14% 6% 9% 36% 12% 9% 36% 9%

April 4 - April 6, 2008 11% 13% 9% 8% 14% 10% 6% 14% 13% 8% 18% 12% 4% 8% 9% 8% 8% 21% 16% 21% 23% 42% 9%

April 11 - April 13, 2008 19% 21% 18% 13% 26% 8% 17% 27% 25% 10% 32% 10% 10% 15% 20% 6% 24% 9% 18% 25% 12% 26% 5%

April 18 - April 20, 2008 31% 33% 30% 28% 34% 28% 29% 36% 32% 24% 41% 26% 22% 33% 27% 30% 36% 10% 30% 26% 14% 23% 5%

April 25 - April 27, 2008 28% 28% 28% 25% 31% 27% 22% 35% 27% 20% 35% 26% 14% 29% 27% 28% 30% 5% 14% 33% 17% 27% 6%


March 21 - March 23, 2008 22% 20% 25% 21% 23% 33% 13% 18% 50% 25% 14% 20% 33% 17% 33% 100% 0% 0% 0% 17% 33% 67% 0%

March 28 - March 30, 2008 39% 47% 31% 37% 43% 45% 25% 13% 83% 44% 50% 50% 40% 30% 33% 43% 0% 0% 54% 8% 8% 31% 0%

April 4 - April 6, 2008 23% 23% 24% 19% 26% 30% 0% 7% 46% 25% 22% 33% 0% 13% 33% 25% 0% 0% 40% 20% 10% 50% 0%

April 11 - April 13, 2008 32% 26% 34% 32% 29% 63% 18% 19% 40% 40% 22% 80% 0% 27% 40% 33% 25% 0% 26% 26% 17% 26% 9%

April 18 - April 20, 2008 23% 20% 25% 25% 21% 32% 17% 11% 31% 21% 20% 23% 18% 27% 23% 40% 17% 0% 50% 25% 7% 25% 0%

April 25 - April 27, 2008 23% 17% 29% 23% 23% 27% 18% 26% 19% 16% 17% 25% 0% 28% 30% 29% 27% 0% 20% 28% 28% 44% 16%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 21 - March 23, 2008 4% 4% 5% 4% 5% 5% 3% 4% 5% 4% 3% 4% 4% 4% 6% 6% 2% 6% 0% 0% 0% 4% 0%

March 28 - March 30, 2008 5% 5% 6% 4% 7% 4% 3% 5% 9% 3% 7% 4% 2% 4% 7% 4% 4% 0% 10% 0% 5% 0% 0%

April 4 - April 6, 2008 4% 3% 4% 3% 4% 2% 4% 4% 4% 4% 2% 4% 4% 2% 6% 0% 4% 0% 7% 7% 7% 0% 0%

April 11 - April 13, 2008 6% 6% 6% 4% 8% 6% 2% 5% 11% 3% 9% 6% 0% 5% 7% 6% 4% 4% 0% 25% 0% 1% 4%

April 18 - April 20, 2008 5% 4% 7% 6% 5% 8% 3% 1% 9% 1% 6% 2% 0% 10% 4% 14% 6% 10% 29% 19% 10% 8% 10%

April 25 - April 27, 2008 6% 4% 8% 6% 6% 6% 6% 4% 7% 4% 4% 2% 6% 8% 7% 10% 6% 22% 9% 41% 14% 10% 5%

Film:

Release Date:

Field Dates:


April 25, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PERSEPOLIS / Opti

April 25, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 100%

April 11 - April 13, 2008 1% 1% 1% 1% 1% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 2% 0% 50% 100% 0% 50% 0% 0%

April 18 - April 20, 2008 1% 2% 1% 1% 1% 0% 2% 2% 0% 1% 2% 0% 2% 1% 0% 0% 2% 25% 50% 0% 75% 50% 0%

April 25 - April 27, 2008 2% 2% 3% 2% 3% 2% 2% 4% 1% 1% 3% 2% 0% 3% 2% 2% 4% 11% 33% 0% 56% 33% 0%

TOTAL AWARE

April 4 - April 6, 2008 9% 11% 8% 10% 9% 11% 9% 10% 7% 10% 11% 12% 8% 10% 6% 10% 10% 22% 32% 8% 14% 49% 15%

April 11 - April 13, 2008 11% 13% 10% 7% 16% 4% 9% 23% 8% 6% 19% 2% 10% 7% 12% 6% 8% 11% 25% 2% 20% 41% 3%

April 18 - April 20, 2008 13% 17% 10% 11% 16% 12% 9% 17% 15% 13% 21% 14% 12% 8% 11% 10% 6% 21% 43% 15% 26% 34% 7%

April 25 - April 27, 2008 16% 15% 17% 12% 20% 11% 13% 30% 9% 8% 22% 10% 6% 16% 17% 12% 20% 13% 27% 11% 27% 37% 2%


April 4 - April 6, 2008 28% 19% 38% 35% 18% 45% 22% 30% 0% 30% 9% 33% 25% 40% 33% 60% 20% 0% 50% 0% 10% 50% 30%

April 11 - April 13, 2008 41% 32% 47% 46% 35% 50% 44% 43% 13% 33% 32% 100% 20% 57% 42% 33% 75% 0% 24% 6% 24% 41% 6%

April 18 - April 20, 2008 37% 26% 44% 43% 26% 58% 22% 31% 20% 31% 24% 43% 17% 63% 30% 80% 33% 0% 65% 24% 24% 18% 6%

April 25 - April 27, 2008 29% 28% 30% 39% 23% 50% 31% 27% 11% 29% 27% 50% 0% 44% 18% 50% 40% 0% 61% 11% 50% 17% 6%

FIRST CHOICE - ALL

April 4 - April 6, 2008 7% 8% 6% 7% 7% 8% 5% 11% 3% 7% 8% 8% 6% 6% 6% 8% 4% 26% 12% 0% 0% 4% 8%

April 11 - April 13, 2008 6% 7% 6% 7% 5% 7% 7% 6% 4% 7% 6% 4% 10% 7% 4% 10% 4% 4% 9% 0% 9% 4% 0%

April 18 - April 20, 2008 4% 4% 5% 4% 5% 3% 4% 5% 5% 4% 3% 4% 4% 3% 7% 2% 4% 18% 12% 12% 12% 2% 6%

April 25 - April 27, 2008 5% 3% 7% 6% 4% 6% 5% 8% 0% 3% 3% 4% 2% 8% 5% 8% 8% 5% 17% 0% 22% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SEX AND THE CITY: THE MOVIE / ENT

May 28, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 25 - April 27, 2008 1% 1% 2% 1% 2% 1% 0% 3% 1% 1% 0% 2% 0% 0% 4% 0% 0% 0% 60% 40% 20% 40% 0%

TOTAL AWARE

April 25 - April 27, 2008 56% 51% 62% 55% 58% 44% 65% 66% 50% 48% 54% 38% 58% 61% 62% 50% 72% 3% 24% 22% 16% 32% 8%


April 25 - April 27, 2008 28% 11% 45% 32% 27% 30% 34% 35% 16% 15% 7% 11% 17% 46% 44% 44% 47% 0% 32% 23% 24% 41% 11%

FIRST CHOICE - ALL

April 25 - April 27, 2008 9% 1% 17% 8% 10% 6% 10% 12% 7% 1% 1% 0% 2% 15% 18% 12% 18% 0% 26% 20% 17% 17% 14%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SHUTTER / Fox

May 16, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 11 - April 13, 2008 1% 1% 1% 2% 0% 3% 0% 0% 0% 2% 0% 4% 0% 1% 0% 2% 0% 0% 67% 33% 100% 67% 0%

April 18 - April 20, 2008 1% 2% 1% 2% 1% 3% 0% 2% 0% 2% 2% 4% 0% 1% 0% 2% 0% 80% 80% 60% 60% 60% 40%

April 25 - April 27, 2008 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 50% 50% 0% 0% 50% 0%

TOTAL AWARE

April 11 - April 13, 2008 13% 12% 14% 14% 13% 12% 15% 17% 8% 9% 15% 8% 10% 18% 10% 16% 20% 8% 29% 19% 21% 44% 7%

April 18 - April 20, 2008 15% 20% 10% 14% 16% 22% 7% 19% 12% 19% 21% 28% 10% 10% 10% 16% 4% 27% 43% 22% 33% 40% 11%

April 25 - April 27, 2008 14% 14% 14% 13% 14% 13% 13% 22% 7% 12% 16% 12% 12% 14% 13% 14% 14% 13% 35% 20% 15% 40% 4%


April 11 - April 13, 2008 25% 21% 29% 33% 16% 50% 20% 12% 25% 33% 13% 75% 0% 33% 20% 38% 30% 0% 54% 15% 31% 38% 15%

April 18 - April 20, 2008 15% 15% 16% 21% 10% 23% 14% 6% 17% 21% 10% 21% 20% 20% 11% 25% 0% 0% 78% 11% 33% 22% 22%

April 25 - April 27, 2008 13% 11% 15% 12% 14% 8% 15% 14% 14% 9% 13% 20% 0% 14% 15% 0% 29% 0% 57% 29% 14% 57% 14%

FIRST CHOICE - ALL

April 11 - April 13, 2008 2% 1% 3% 3% 1% 5% 0% 1% 0% 1% 0% 2% 0% 4% 1% 8% 0% 17% 33% 0% 17% 5% 0%

April 18 - April 20, 2008 2% 2% 2% 3% 2% 3% 2% 1% 2% 1% 3% 2% 0% 4% 0% 4% 4% 38% 13% 13% 13% 3% 0%

April 25 - April 27, 2008 1% 2% 1% 1% 1% 2% 0% 2% 0% 1% 2% 2% 0% 1% 0% 2% 0% 25% 50% 0% 0% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SMART PEOPLE / ICON

May 16, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 11 - April 13, 2008 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 100% 100% 0% 0% 0%

April 18 - April 20, 2008 1% 1% 0% 1% 0% 1% 1% 0% 0% 2% 0% 2% 2% 0% 0% 0% 0% 50% 100% 0% 50% 0% 50%

April 25 - April 27, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 100% 0% 100% 0% 0%

TOTAL AWARE

April 11 - April 13, 2008 8% 5% 11% 7% 9% 6% 7% 10% 7% 4% 5% 4% 4% 9% 12% 8% 10% 10% 40% 23% 37% 30% 5%

April 18 - April 20, 2008 10% 14% 6% 9% 12% 11% 7% 14% 9% 11% 18% 12% 10% 7% 5% 10% 4% 32% 44% 24% 20% 32% 7%

April 25 - April 27, 2008 11% 11% 11% 10% 12% 14% 6% 20% 3% 6% 15% 8% 4% 14% 8% 20% 8% 16% 40% 16% 21% 28% 9%


April 11 - April 13, 2008 34% 44% 24% 23% 35% 33% 14% 40% 29% 50% 40% 100% 0% 11% 33% 0% 20% 0% 44% 44% 33% 33% 0%

April 18 - April 20, 2008 26% 21% 27% 17% 27% 18% 14% 38% 11% 18% 22% 33% 0% 14% 50% 0% 50% 0% 56% 0% 11% 11% 11%

April 25 - April 27, 2008 23% 25% 23% 21% 26% 23% 17% 30% 0% 20% 27% 33% 0% 21% 25% 20% 25% 0% 50% 40% 20% 40% 10%

FIRST CHOICE - ALL

April 11 - April 13, 2008 1% 0% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0% 1% 1% 0% 2% 0% 0% 50% 0% 0% 0%

April 18 - April 20, 2008 1% 0% 2% 1% 1% 1% 1% 2% 0% 0% 0% 0% 0% 2% 2% 2% 2% 0% 0% 0% 0% 0% 0%

April 25 - April 27, 2008 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 0% 2% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SPEED RACER / WB

May 9, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 1% 1% 1% 1% 1% 0% 2% 1% 0% 1% 0% 0% 2% 1% 1% 0% 2% 0% 33% 0% 67% 33% 33%

April 18 - April 20, 2008 1% 1% 1% 1% 1% 2% 0% 1% 0% 1% 1% 2% 0% 1% 0% 2% 0% 33% 33% 0% 67% 67% 0%

April 25 - April 27, 2008 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 2% 0% 67% 67% 100% 67% 33%

TOTAL AWARE

April 4 - April 6, 2008 17% 21% 13% 14% 19% 15% 14% 19% 19% 16% 25% 20% 12% 13% 13% 10% 16% 7% 30% 15% 25% 43% 9%

April 11 - April 13, 2008 22% 28% 16% 19% 25% 13% 25% 28% 22% 21% 35% 16% 26% 17% 15% 10% 24% 5% 25% 15% 17% 55% 3%

April 18 - April 20, 2008 24% 34% 14% 23% 25% 26% 19% 33% 16% 33% 34% 36% 30% 12% 15% 16% 8% 17% 33% 21% 17% 48% 4%

April 25 - April 27, 2008 27% 36% 19% 23% 31% 23% 23% 45% 17% 26% 45% 24% 28% 20% 17% 22% 18% 7% 35% 30% 32% 31% 3%


April 4 - April 6, 2008 27% 32% 23% 28% 29% 40% 14% 16% 42% 31% 32% 50% 0% 23% 23% 20% 25% 0% 47% 21% 32% 53% 21%

April 11 - April 13, 2008 23% 27% 19% 24% 24% 23% 24% 25% 23% 29% 26% 38% 23% 18% 20% 0% 25% 0% 33% 10% 29% 57% 5%

April 18 - April 20, 2008 16% 21% 12% 11% 25% 15% 5% 22% 31% 12% 29% 22% 0% 8% 14% 0% 25% 0% 41% 24% 12% 53% 0%

April 25 - April 27, 2008 18% 16% 19% 18% 16% 32% 4% 18% 12% 20% 13% 45% 0% 15% 24% 18% 11% 0% 56% 39% 67% 44% 0%

FIRST CHOICE - ALL

April 4 - April 6, 2008 1% 2% 0% 1% 2% 1% 0% 2% 1% 1% 3% 2% 0% 0% 0% 0% 0% 0% 25% 25% 0% 21% 0%

April 11 - April 13, 2008 1% 2% 1% 1% 2% 1% 0% 2% 1% 1% 2% 2% 0% 0% 1% 0% 0% 0% 50% 25% 0% 8% 0%

April 18 - April 20, 2008 1% 2% 0% 2% 0% 2% 1% 0% 0% 3% 0% 4% 2% 0% 0% 0% 0% 0% 0% 0% 0% 9% 0%

April 25 - April 27, 2008 2% 2% 2% 3% 1% 4% 1% 2% 0% 2% 2% 4% 0% 3% 0% 4% 2% 14% 17% 17% 50% 14% 17%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

STREET KINGS (NIGHT WATCHMAN, THE) / Fox

April 18, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 14 - March 16, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 21 - March 23, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 28 - March 30, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

April 4 - April 6, 2008 1% 1% 0% 1% 0% 2% 0% 0% 0% 2% 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0%

April 11 - April 13, 2008 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 50% 0% 0% 100% 50%

April 18 - April 20, 2008 5% 7% 4% 6% 5% 4% 7% 3% 7% 7% 6% 8% 6% 4% 4% 0% 8% 5% 10% 33% 14% 43% 5%

April 25 - April 27, 2008 10% 13% 8% 8% 13% 7% 8% 15% 10% 7% 18% 8% 6% 8% 7% 6% 10% 35% 28% 45% 30% 28% 5%

TOTAL AWARE

March 14 - March 16, 2008 7% 9% 6% 11% 4% 12% 10% 4% 3% 14% 4% 12% 16% 8% 3% 12% 4% 31% 21% 10% 21% 41% 6%

March 21 - March 23, 2008 7% 8% 6% 6% 9% 6% 5% 9% 8% 7% 9% 10% 4% 4% 8% 2% 6% 18% 18% 29% 39% 39% 15%

March 28 - March 30, 2008 8% 9% 7% 9% 7% 9% 9% 5% 8% 11% 7% 12% 10% 7% 6% 6% 8% 10% 26% 16% 3% 45% 4%

April 4 - April 6, 2008 10% 13% 8% 8% 13% 10% 5% 9% 17% 10% 16% 12% 8% 5% 10% 8% 2% 17% 29% 10% 22% 39% 9%

April 11 - April 13, 2008 22% 24% 20% 23% 22% 22% 23% 23% 20% 23% 25% 22% 24% 22% 18% 22% 22% 3% 22% 45% 23% 36% 4%

April 18 - April 20, 2008 33% 41% 25% 27% 39% 20% 34% 39% 39% 32% 50% 26% 38% 22% 28% 14% 30% 10% 20% 50% 18% 30% 4%

April 25 - April 27, 2008 33% 41% 26% 32% 35% 28% 35% 45% 24% 35% 46% 28% 42% 28% 23% 28% 28% 16% 25% 36% 29% 27% 4%


March 14 - March 16, 2008 10% 22% 9% 23% 0% 8% 40% 0% 0% 29% 0% 17% 38% 13% 0% 0% 50% 0% 40% 0% 0% 60% 0%

March 21 - March 23, 2008 33% 31% 42% 9% 53% 0% 20% 44% 63% 0% 56% 0% 0% 25% 50% 0% 33% 0% 30% 40% 50% 40% 40%

March 28 - March 30, 2008 20% 22% 23% 33% 8% 56% 11% 20% 0% 36% 0% 50% 20% 29% 17% 67% 0% 0% 71% 14% 14% 43% 14%

April 4 - April 6, 2008 26% 27% 20% 33% 19% 40% 20% 11% 24% 30% 25% 33% 25% 40% 10% 50% 0% 0% 50% 10% 30% 20% 10%

April 11 - April 13, 2008 27% 25% 28% 31% 21% 36% 26% 22% 20% 39% 12% 45% 33% 23% 33% 27% 18% 0% 39% 48% 22% 35% 4%

April 18 - April 20, 2008 20% 22% 18% 20% 21% 25% 18% 29% 13% 19% 24% 23% 16% 23% 15% 29% 20% 0% 30% 48% 30% 37% 11%

April 25 - April 27, 2008 26% 23% 27% 27% 22% 33% 23% 24% 17% 29% 17% 38% 24% 25% 30% 29% 21% 0% 41% 41% 41% 31% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 14 - March 16, 2008 2% 3% 1% 2% 2% 1% 2% 1% 3% 2% 3% 2% 2% 1% 1% 0% 2% 0% 0% 0% 0% 4% 0%

March 21 - March 23, 2008 1% 1% 1% 1% 1% 0% 2% 2% 0% 0% 2% 0% 0% 2% 0% 0% 4% 0% 0% 0% 0% 13% 0%

March 28 - March 30, 2008 3% 1% 4% 2% 3% 0% 4% 3% 3% 2% 0% 0% 4% 2% 6% 0% 4% 0% 10% 0% 0% 3% 0%

April 4 - April 6, 2008 2% 2% 1% 2% 1% 1% 3% 0% 2% 3% 1% 2% 4% 1% 1% 0% 2% 0% 17% 0% 0% 5% 0%

April 11 - April 13, 2008 5% 6% 5% 4% 6% 2% 6% 4% 8% 8% 3% 4% 12% 0% 9% 0% 0% 0% 15% 30% 0% 7% 0%

April 18 - April 20, 2008 2% 3% 1% 3% 1% 0% 6% 0% 1% 5% 0% 0% 10% 1% 1% 0% 2% 0% 0% 29% 0% 3% 0%

April 25 - April 27, 2008 2% 2% 3% 3% 2% 1% 4% 3% 1% 3% 0% 2% 4% 2% 4% 0% 4% 11% 0% 22% 22% 10% 0%

Film:

Release Date:

Field Dates:

STREET KINGS (NIGHT WATCHMAN, THE) / Fox

April 18, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

WELCOME HOME, ROSCOE JENKINS (BETTER MAN, THE) / UNI

May 16, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 11 - April 13, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 18 - April 20, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 25 - April 27, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

April 11 - April 13, 2008 6% 5% 8% 6% 7% 9% 2% 7% 6% 3% 6% 6% 0% 8% 7% 12% 4% 4% 33% 42% 29% 29% 4%

April 18 - April 20, 2008 10% 12% 7% 10% 10% 15% 4% 10% 9% 10% 14% 16% 4% 9% 5% 14% 4% 16% 39% 24% 26% 42% 3%

April 25 - April 27, 2008 8% 10% 6% 9% 7% 10% 7% 12% 2% 8% 11% 10% 6% 9% 3% 10% 8% 19% 35% 26% 19% 19% 5%


April 11 - April 13, 2008 42% 44% 33% 45% 31% 44% 50% 29% 33% 67% 33% 67% N/A 38% 29% 33% 50% 0% 33% 22% 22% 44% 11%

April 18 - April 20, 2008 35% 29% 38% 32% 33% 33% 25% 44% 22% 30% 29% 25% 50% 33% 50% 43% 0% 0% 58% 17% 42% 42% 8%

April 25 - April 27, 2008 24% 11% 33% 31% 7% 33% 29% 8% 0% 29% 0% 50% 0% 33% 33% 20% 50% 0% 33% 17% 67% 33% 0%

FIRST CHOICE - ALL

April 11 - April 13, 2008 1% 1% 1% 1% 1% 1% 0% 0% 2% 0% 1% 0% 0% 1% 1% 2% 0% 0% 33% 0% 33% 0% 0%

April 18 - April 20, 2008 1% 1% 2% 2% 1% 3% 0% 1% 1% 2% 0% 4% 0% 1% 2% 2% 0% 20% 20% 20% 0% 0% 0%

April 25 - April 27, 2008 1% 1% 0% 1% 0% 2% 0% 0% 0% 2% 0% 4% 0% 0% 0% 0% 0% 50% 50% 50% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

WHAT HAPPENS IN VEGAS / Fox

May 9, 2008




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 18 - April 20, 2008 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 0% 50% 50% 0% 0% 0%

April 25 - April 27, 2008 2% 1% 3% 2% 2% 1% 2% 2% 1% 0% 1% 0% 0% 3% 2% 2% 4% 0% 50% 17% 67% 0% 0%

TOTAL AWARE

April 4 - April 6, 2008 17% 13% 21% 18% 16% 21% 15% 16% 15% 13% 13% 16% 10% 23% 18% 26% 20% 7% 40% 24% 19% 25% 5%

April 11 - April 13, 2008 20% 18% 23% 22% 19% 19% 24% 19% 18% 20% 15% 10% 30% 23% 22% 28% 18% 3% 34% 24% 15% 40% 8%

April 18 - April 20, 2008 24% 23% 26% 21% 28% 17% 24% 34% 22% 18% 27% 20% 16% 23% 29% 14% 32% 12% 38% 24% 20% 29% 4%

April 25 - April 27, 2008 36% 31% 41% 38% 34% 35% 41% 47% 21% 28% 34% 26% 30% 48% 34% 44% 52% 5% 32% 33% 31% 15% 2%


April 4 - April 6, 2008 19% 15% 22% 22% 16% 29% 13% 25% 7% 23% 8% 38% 0% 22% 22% 23% 20% 0% 62% 0% 23% 31% 0%

April 11 - April 13, 2008 27% 20% 33% 33% 22% 37% 29% 32% 11% 20% 20% 40% 13% 43% 23% 36% 56% 0% 50% 32% 14% 36% 5%

April 18 - April 20, 2008 23% 16% 31% 20% 27% 24% 17% 30% 23% 6% 22% 10% 0% 30% 32% 43% 25% 0% 57% 35% 30% 17% 4%

April 25 - April 27, 2008 22% 18% 26% 28% 16% 32% 24% 15% 19% 26% 12% 25% 27% 29% 21% 36% 23% 0% 50% 47% 34% 9% 3%

FIRST CHOICE - ALL

April 4 - April 6, 2008 2% 1% 3% 2% 2% 3% 1% 1% 2% 1% 1% 2% 0% 3% 2% 4% 2% 0% 14% 0% 0% 8% 14%

April 11 - April 13, 2008 3% 2% 5% 3% 4% 2% 3% 3% 4% 2% 1% 2% 2% 3% 6% 2% 4% 0% 25% 17% 8% 3% 0%

April 18 - April 20, 2008 2% 1% 3% 1% 3% 0% 2% 4% 1% 0% 1% 0% 0% 2% 4% 0% 4% 0% 50% 17% 0% 0% 0%

April 25 - April 27, 2008 3% 2% 4% 5% 1% 6% 4% 1% 0% 2% 1% 2% 2% 8% 0% 10% 6% 0% 64% 45% 18% 0% 0%

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