Innovation Overview

summary and conclusions 2012

Mike Parsons and Mary B.Rose

Where were we in 2004 ?

• Is Google Desktop search an MS ‘Longhorn’ challenge?

• The iPod and the new music sales channels.

• Digital camera sales overtake roll film.

• Walmart decides on RFID.• Dixons stops selling VCR.• Sony Blue-laser battles with

Toshiba HD-DVD.• VOIP –Disruptive technology

at its most lethal?

Where are these on the diffusion curve December 2012

(December 2004)

users

Time

VOIP

Digital music downloads

Desktop Search

VCR

Roll film camera

RFID

Digital Camera

RFID

VOIP

Roll film and VCR discontinued

Digital Cameras

Desktop Search

Digital music downloads

Innovation Search 2012

 • 135 iSearches

across two courses• Here are the trends

as we see them to help your final course work  

 

What has shaped your choices?

Criteria for choice

Country of origin Cultural background  Academic Background

Trends in innovation

But what trends in 2012 Innovation Search choices ?

• Funding for Innovation• Incubation and Open

Innovation• Process Innovation

and productivity

• Business Model Innovation

 

2012 iSearch Trends

• 3D printing • SoLoMo and SoLoMoe• Mobiles as universal tools• User interface UI design 

• Imaging• SMART textiles•  • Biomimetics• Prosthetics

Crowd-sourcing funding for InnovationSilicon valley trend of early exposure    Kickstarter IndiegogoSponsumeAbundancegenerationFunding circle

no loss of equity for entrepreneur start ups

builds early market awareness and even first product volumes

 

 

 

New Start up failure rates very high.  90% 'Incubation' support to improve 

Start-Up Chile

Government incubation 

aims for cluster of Chilean entrepreneurs

Moscow University visitor also has incubation support

Alternative ENERGY slows 

the swarm of new products

and processes has resulted 

,,,,,,,creative destruction 

Solyndra pv 

BetterPlace, interchangeable car batteries has crunched     

 

Alternative  ENERGY  

air and water to petrol? 

problem is energy needed to convert 

how to get more out that goes in 

5 yr timeline 

targeting FI fuel

 

Process and Productivity: IBM 

Globalisation means sourcing in multiple locations and selling in global markets. 

Globalisation puts huge demands on supply chain logistics  

'IBM Global Processing Services' acts globally for brands without that reach.   

Process Innovation glass is 4,000 yrs old 

Electro-chromatic glass - windows 

Gorilla glass - for mobile phones

 

Process innovation 

Pharmaceutical  industry 

begins shift from batch to continuous process 

time to market drops from months to days 

Dangers for those companies who fail to move   

 

PROCESS INNOVATION      Baxter - low cost robot helps reshoring 

 

BIGGEST news in process innovation   rapid prototyping & rapid manufacturing aka 3D printing ++ the shift to making at location of market 

customising possible 

customising needed to lift perceived value 

 

3D Printing has potential to transform manufacturing: craft and customisationmeans local & reshoring?  

 

3D Printers the new PC ?

 

3D Printed Guitar

3D printer for Orthotics

 

Business Model InnovationPUBLISHING all biz models under stress

Pearson: World's largest publisherbooks, newspapers, magazines  

Disruptive innovation in publishing and in education

Shift in business model to consultancy and online delivery of educational resources.  

 

IMAGING  innovation slows a 'ball camera ' finds a niche market 

war and fire zones 

other dangerous environments 

toss the ball and it send 360 degree pictures from location    

but how to get it back?

The Samsung Galaxy : The Social Camera 

 • the phone camera waiting to

happen!

• first camera with full on-screen/software controls 

• why did it take so long? • power usage?• awaiting battery innovation?

• the forerunner for other device controls 

 

Shifts in technology

 

SMART phone as universal tool: iPhone/Android  

unlock doors, lockotron

control thermostats

dim windows, electro' glass

control mech for kids toys 

pays for goods - NTC          park and collects your car from multi-s park, Nissan 

56% of N Americans have one   

Smartphones & Tablets v PCsSales Inflection point 2010:installed base inflection point 2013 

SoLoMo

• interlocking trends of social media, 

• emerging technologies of mobile phones 

•  GPS linking friends and services

 

But where do the trends come from?

 

2004 Quite a Year to Start a course! : Social Software, Social Networking and Web 2.0

 

Web 1.0 and Web 2.0 compared

• Web 1.0• Dial up• Yahoo• Personal websites• Britannica online• Software license fees• Publishing• Directories• Software licensing• CD sales• Bits of information

• Web 2.0• Broadband• Google• Blogging• Wikipedia• Open Source• Participation• Tagging

o Picture recognition, human tags, computer analysis

• Hosted services• MP3/podcast• Facebook

On the verge of a Schumpeterian long wave ?

Web 2.0    taken for granted

o Tipping Point approaching for interrelated technologies

o Swarms of innovation in mobile technology

o Are we witnessing a major paradigm shift ?

Web 2.0 as platform

• SAAS = total business system on the web.• SAAS aka Hosted services • Web not optional addition.• Mobile/wearable technologies• Web for broadcasting –TV, radio and pod-

casting• Web as total information• Web as social connection

Strategic Battles• Economist Dec '12 • Battle between

Apple, Google, Fb  and Amazon

• MS not even included  

• mobile technology will be central

• monopoly concerns now beginning 'G' is under investigation 

'Cloud Computing' the battle in the clouds

SaaS/PaaS/IaaS

 • Amazon,early mover EC2 • Microsoft, Azure Oct 2008 • and BPOS Federal  • Google, 'Gov Cloud'  • Salesforce.com • Rackspace     • Yahoo&HP&Intel Jul 2008• Oracle launched, date?

Facebook : Web as Business Model

• How has it grown, who funds and what is it worth?

• 2004-2012o Funding raised $516mo Microsoft $240mo Share flotation May 2012-

Facebook valued shares at $38 (values company $104bn

o August 2012 Share Value $18.75

o December 2012 Share value $27.46

o But where does the revenue come from?

 

Facebook Growth: 800m Users in 2011

Facebook Advertising

• Target advertisingo Localo Nationalo International

My Facebook Ad Page

• My Profile • 58• Female• Mountains,

Gardening, Bird-watching

Mary’s Facebook Ad Page

Disruption and education

• Increasingly personalised information• Whither Higher education or certainly

paradigm shift?• Helps convert information to knowledge• ENTR 313 and EBIN 504 a small

contribution

How this course came to be designed – the history of an innovation : from craft to mass to lean in teaching

1978 • Typical Student: Staff Ratio

1978 8:1

2004• Typical Student: Staff

Ratio 2004 17:1 (UK average)

Evolution of a process

• Large seminars and group learning Collaboration Group learning Presentation skills BUT dialogue and seminar interaction limited

the presentation became the objective rather than vehicle

Hard to monitor individual understanding• OMM project and LUVLE  • Econ 120 Pilot of online workshops/learning logs

New Combinations and Innovation

• New combinations lead to innovation

• January 2000 – May 2003 : Mike Parsons and Mary Rose and Invisible on Everest : Innovation and the Gear Makers

Shared vision Shared knowledge Shared leadership Trust and complementary

skills Flexibility

Innovation Course Starting Point

Launched October 2004

Teaching and Learning Challenges identified 2004

1.How to set current innovation and management practices alongside theoretical analysis

2.Developing critical analytical skill relating to the business press

3.Motivation4.80/20 rule5.Plagiarism6.Attendance

Philosophy and pedagogy: where business, academia and technology meet (1)

   Mary : 'Past experience with Econ 120 showed that combining online materials, interactive workshops and a learning log was inspirational for both students and staff'

• Mike : “Mary agreed to my proposal that I treat the students as I would employees during an extensive period of management change."

Philosophy and pedagogy: where business, academia and technology meet (1)

Course Design response to challenges and needs

1.Academic and business collaboration2.Opening and closing keynote lectures3.Weekly 2 hour interactive  workshops 4.Assessment designed to address key

challenges o Academic Learning Logo Innovation Search

5.Based on LUVLE platform until 2006

Course Achievements Stage 1: to 2004-6

• Key design principles unchanged

• Process of continuous improvement

• Achieved :

• Theory and practice • High levels of student engagement and motivation• Originality in coursework allowing stretching of mark range • Consistently high student ranking despite high workload  • Hard to plagiarise • University Prize for UG Teaching 2005

Course achievements Stage 2:

Continuing Challenges in 2006

• Assessment was individual but with associated group working. • How to achieve team working?• How to store Innovation Search? 

• Shift from LUVLE to SAKAI – opened up opportunities and brought unpredicted benefits

New Practices

• Wiki the platform for group assignment around Innovation Search

• Forum tool adapted for weekly Innovation Theory Preparation  

• Active use of VLE in workshops 

The design of Innovation course: from mass teaching to interactive learning

• New Learning Process

Individual

Groups

Inter-group

Tutors?

Academic process and business process

• Pragmatic process • How do we get that process to work• Strong parallels with business – innovation

was the result rather than end itselfo Processes are

Understandable Controllable Improvable

Are the courses innovation ?

• Diffusion?• Productivity

o Large groups better than smallo integrates business and academic worldo Platform for development

UK chancellor and 5 year projection latest Weds Dec 5th 2012

growth prospects very poor 

of many problems GREATEST was poor productivity improvement

PROCESS IMPROVEMENT  is the way, the route, the method  

GO THERE!  as you know how

 

What have we learned ?

• collaborative knowledge • We have learnt from you • Mike’s business : theory has benefited practice • Research – already a paper in progress with several others • Institute for Entrepreneurship and Enterprise Development • Your feedback helps us improve

o Enthusiasm for approach and subject matter o One of highest rated LUMS courses o Innovation Search in teams o The shift to group assessment of Innovation Searcho The idea for web-based course materials and workshop

findings

What do we hope you will take away ?

• But at the heart of innovation is creativity, curiosity and imagination to appreciate :

Potential new combinations The significance of knowledge from other spheres The ‘big picture’ The strengths and weaknesses of a course of action The relationship between an innovation and its business

context