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redefining life after 45
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SPRING 2009
Shop Smart5 ways to cut yourgrocery bill.
Winning the“Battle of the Bulge”
Keys to weight loss success
BoneStrength
and HealthOsteoporosisPrevention
Feel-GoodRetirementStrategies
$395
4 | spring ‘09 | generations
Generations Magazine is ONE;welcome to our anniversary issue! I hope you have enjoyedthis past year as much as I have.
We have focused on your financial health and the “SpringCleaning” of your finances and retirement. Reviewing currentinvestments and revisiting retirement strategies are vital to a“healthy” financial future.
Eligibility rules for Medicaid are complicated. In JannaVisconti’s article, “Medicaid Myths”, some of the commonquestions concerning this issue are answered.
Another hot topic in the health field is cosmetic surgery. IsCosmetic Surgery right for you? New, safer procedures andchoosing a physician are important to consider when makingsuch a decision. Dr. Lisa Makrides tells us about the newSlimLipo laser-assisted liposuction procedure for smoothermore natural results with less down time, less bruising andless pain than traditional liposuction.
Our next issue focus on Men’s Health as wellas “Staycations,” vacationing right here onLong Island.
As always, we want to hear from you!Email any questions or topics you wishto see in upcoming issues.
Enjoy your spring!
Gia Ricottone - Publisher
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FREE subscriptionto Generations Magazine
SEND TO: Generations Magazine • PO Box 961 Port Jefferson Sta., NY 11776OR EMAIL US AT: [email protected]
You will automatically be entered in our drawingto win tickets to Theatre 3 in Port Jefferson
contentsspring ‘09
Win4 FreeTickets
toTHEATRE THREEPort Jefferson, NY
t ab l e o fcontents
cover articles6
page
8
20 Bone Strength & HealthUp the intensity to up the density
The Battle of the BulgeHow you can win it
Feel Good Retirement Strategies
18 Shop Smart:5 ways to cut your grocery bill
10121415192122
Medicaid Myths
Is Cosmetic Surgery Right for You?
Time for Financial Spring Cleaning?
Hot Off the Grill
Marketplace
Crossword puzzle (solution pg. 6)
To Implant... or Not To Implant
PublisherGia Ricottone
EditorPamela Smith
Art DirectionAdvertising Dynamics & Art Inc.
Advertising SalesDorothy RicottoniLiz Bonavita
C O N T R I B U T O R SJohn Boos, L.M.T., N.S.C.A.-C.P.T.
Lisa Makrides,MDPatrick CummingsJanna P. Visconti
Cosmetic Surgery of New YorkJonathan BostwickTerry Shapiro, DDS
Generations MagazinePO Box 961 | Port Jefferson Sta., NY 11776
ph. 631.473.0388 | www.generationsmagazine.com
redefining life after 45
www.generationsmagazine.com | 5
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TThe battle over the bulgeis never easily won.There is always the latest dietand/or exercise craze to help youlose those unwanted pounds.Sometimes, though, no matter howhard you fight it there are those fewinches that never seem to want to“come off” even with diet andexercise. Often it is a person’sgenetic makeup that prevents themfrom shedding those unwantedsmall bulges.
Liposuction is an option to removesmall bulges that won’t improve withdiet or exercise. Body sculpting can beaccomplished with very little downtime or expense. Liposuction,however, does not remove cellulite,only fat.
The best candidates for liposuctionare those individuals who are onlymildly above their ideal body weight,have firm, elastic skin, are in goodhealth and have concentrated pocketsof fat that are resistant to diet andexercise.
The methods utilized to performliposuction have changed drasticallysince its development in the 1970s.Traditional liposuction is performedunder general anesthesia andrequires a surgeon to insert a largehollow tube called a cannula into theareas you would like the fat removed.The surgeon then uses the cannula tobreak up the fat cells in each area byusing a firm back and forth motion.Finally, the broken up cells aresuctioned out. The technique andinstruments of traditional liposuctionare more aggressive, leave largerscars, require longer recovery periodsand are not ideal for small pockets offat removal.
More recently tumescentliposuction has been performed.Using this technique, the surgeon willinject a solution composed of localanesthesia into the fatty areas to beremoved. The solution not onlyincludes a local anesthetic butepinephrine, a drug that contractsyour blood vessels. The solution aidsthe surgeon in removing the fat aswell as decreasing the amount ofbruising associated with traditionalliposuction. The ease in which the fat
can be removed isessential to makingliposuction a safeand minimallypainful procedure.
In order toimprove the ease offat removal,ultrasound-assistedliposuction wascreated. Ultrasound-assisted liposuctionis a techniqueutilized to helpliquefy the fat to make its removalless traumatic and easier for thesurgeon. More recently, techniquesinvolving laser-assisted liposuctionhave gained popularity. The theorybehind their use is more consistentwith ultrasound guided liposuction.Instead of using ultrasound to liquefythe fat, however, laser wavelengthsare used. The most advanced laser-assisted liposuction machinesselectively melt the fat and tighten thetissue for optimal results.
The down-time with theseprocedures is much shorter, with lesspain, less bruising, and overallsmoother more natural results.Patients that have had traditionalliposuction under general anesthesiaare more prone to complications, morepain, greater bruising, and contourdeformities. There has never been todate a death related to tumescent,local liposuction. All complicationshave been minor, unlike traditionalliposuction, which has been linked todeath under anesthesia, as well assignificant post-operativecomplications including pain.
The laser-assisted liposuctionwhich can be performed completelyunder local anesthesia offers such agreater advantage for patients it issure to be the wave of the future. Theprocedure is performed by numbingsmall areas of the skin, injecting localanesthesia, and filling the fatty tissuewith the tumescent numbing solution.Once the tissue is numb the laserprobe is inserted directly into thefatty tissue. The laser selectively heatsup and melts the fat. Oncesatisfactory melting has beenaccomplished, suction is used toaspirate the fat. The patient remains
awake during the entire procedurewhich adds a significant level ofsafety. If a patient is extremelyanxious a mild sedative may be given.
In addition to the fat removal, thelaser is able to deliver additionalwavelengths to tighten the tissue.Tissue tightening is somethingtraditional liposuction has historicallybeen unable to accomplish. The fullresults of the fat removal and tissuetightening are seen 3-6 months afterthe procedure.
Liposuction is currently the mostpopular type of cosmetic procedure.Making the technique safe andaffordable for patients is the optimalgoal. I believe the laser-assistedliposuction techniques will be seenmore and more as people get beautifulresults and have fewer complications.
For further information on acustomized treatment regimen to getyour skin back to its beautifulglowing younger self please contact:Lisa Makrides, MD, PC631.751.0542 • 25 Main St.Stony Brook, NY 11790www.LongIslandBeautyMD.com
The battle of the bulge ...how you can win it!
Before After
Slimlipo Laser-Assisted Liposuction
6 | spring ‘09 | generations
Crossword Puzzle SolutionPUZZLE ON PAGE 21
www.generationsmagazine.com | 7
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HHow you feel about yourinvestments can greatlyinfluence the ultimateoutcome.
That’s the finding of a 2007 studyexploring the link between emotionsand financial decision-making ininvestors approaching, or in, thecritical investment window five yearsbefore and after retirement.
In its “Behavioral Risk in theRetirement Red Zone” report,Prudential Financial, Inc. sites fivedominant emotions and tendenciesthat can influence investmentdecisions: fear, regret, inertia,aggressiveness, and susceptibility.The study also found:• Three of four investors — 76percent — are affected by theiremotions to a moderate or highdegree.
• Emotions can influence investorsto react in ways that may not bein their best interest.
• Products that provide bothaccumulation and incomeguarantees help mitigate theeffects of behavioral risk.
• If you’re planning for retirement,understanding the emotions thatcan influence your behavior canhelp moderate the potentialnegative effects of behavioralrisk.If there’s one thing everyone wants
during retirement, it’s financialsecurity. When confronted withmarket fluctuations and losses onretirement savings, it’s natural to feelsome concern or even fear. Problemsmay arise when short-term lossescause you to hastily switchinvestment strategies and lose sightof long-term goals.The Potential Advantages of VariableAnnuities
For those concerned about howtheir emotions might influence theirinvestment strategy, a variableannuity can offer some help. Avariable annuity is a contract betweenyou and an insurance company, underwhich the insurer agrees to makeperiodic payments to you, beginningeither immediately or at some future
date. You purchase a variable annuitycontract by making either a singlepurchase payment or a series ofpurchase payments.
A variable annuity offers growthopportunities through a range ofinvestment options, typically thatinvest in stocks, bonds, and moneymarket instruments.Advantages include:• Death benefit. Variable annuitiesoffer a guaranteed death benefit.If you die before payments begin,your beneficiary is guaranteed toreceive a specified amount —typically at least the purchaseamount.• Tax-deferred growth. Variableannuities are tax-deferred. Thatmeans you pay no taxes on theincome and investment gainsfrom your annuity until youwithdraw your money.• Guaranteed income for life. Manyvariable annuities offer, for anadditional fee, the ability toreceive periodic payments for therest of your life (or the life of anyother person you designate),which protects against outlivingyour assets.Annuity guarantees are based on
the claims-paying ability of theissuing company, so it’s important tochoose one with proven financialstrength.
When it comes to investing forretirement, emotions can run high.Whether you feel confident, anxious,regretful, or a mix of emotionsregarding your investment strategies,now is a good time to meet with afinancial professional to discuss all ofyour options, especially if retirementis drawing near.Investors should consider the contractand the underlying portfolios’investment objectives, risks, chargesand expenses carefully beforeinvesting. This and other importantinformation is contained in theprospectuses, which can be obtainedfrom your financial professional. Youshould read the prospectuses carefullybefore investing.
All guarantees are backed by theclaims-paying ability of the issuingcompany. Guarantees do not apply to
the underlying investment options.Annuity contracts contain
exclusions, limitations, reductions ofbenefits and terms for keeping themin force. Your licensed financialprofessional can provide you withcosts and complete details.
Variable annuities are long-terminvestments designed for retirementpurposes. Investment return andprincipal value of an investment willfluctuate so that an investor’s unitvalues, when redeemed, may be worthmore or less than their original cost.Withdrawals or surrenders may besubject to surrender charges.Withdrawals and distributions oftaxable amounts are subject toordinary income tax and, if madeprior to age 59 1/2, may be subject toan additional 10% federal income taxpenalty. Withdrawals, for taxpurposes, are deemed to be gains outfirst. Withdrawals can reduce theliving benefit, death benefit andaccount value.
Provided courtesy of PrudentialNewark, NJ.
For more information, contactPatrick Cummings in Melville, [email protected],
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Feel-Good Retirement StrategiesHow the ‘Emotion Quotient’Impacts Your Retirement Equation
8 | spring ‘09 | generations
www.generationsmagazine.com | 9
To learn moreabout how I canhelp secure yourfuture retirement,please contactme today.
the Prudential Insurance Company of America445 Broad Hollow Road, Suite 405,
Melville, NY 11747Tel 631 927-3450 Ext 7244
Fax 631 927-3451Patrick Cummings
TThere’s no doubt about it,the eligibility rules forMedicaid are complicated,especially for the middle-class. Theescalating cost of long-term care hasforced many Long Islanders to turn toMedicaid as the only viable means topay for Nursing Home care and HomeHealth aides. Along with theincreased reliance on Medicaid,several pervasive myths have added tothe confusion.
Myth #1. Medicare will pay fornursing home costs. Medicare coversSeniors 65 and over, and provideshealth insurance covering doctors’visits, hospital stays, and someprescription medicines. It providesminimal long term care. After ahospital stay, Medicare will pay for upto 20 days in a Nursing Home forrehabilitation. It will also paypartially for up to 80 more days,provided the patient continues tomake progress in rehabilitation. Oncethose 100 days are over, Medicare willnot pay for nursing home costs. Theonly way to pay for it is private funds,
long term care insurance, andMedicaid.
Myth #2. Only poor people qualifyfor Medicaid. The law limits aMedicaid applicant’s assets to $13,800of "countable assets," but middle classSeniors should not be discouraged.There are many exceptions thatpermit applicants to restructure theirassets in order to qualify for Medicaidbenefits. For example, under certaincircumstances, an applicant cantransfer a house to an adult child orto a sibling. Countable assets may beconverted into non-countable assetsunder some circumstances. A marriedapplicant can also transfer certainassets to a spouse. Even afteradmittance to a Nursing Home,thousands of dollars can be preservedfor your family if you consult anexperienced Elder Law attorney toprepare the Medicaid Application.
Myth #3. Giving $13,000 a yearto the younger generation is aneffective means to qualify forMedicaid. This myth sprang from amisapplication of estate planningadvice. Medicaid, however, was
created for thepoor, not forpeople with estateplanning issues.With limitedexceptions, aMedicaid applicantcannot give awaymoney and expectthe government topay for theirNursing Homecare.
Myth #4.There is a five-year look-backperiod for allMedicaid. Thereare severalmisconceptions inplay here. In orderto dispel the myth,we mustdistinguishbetween two typesof Medicaid: (1)Nursing Homecare and (2)Community, orHome Care. Ingeneral, NursingHome Medicaidhas a look-backperiod, which is a
thorough audit of all your financialaccounts. An application for NursingHome Medicaid must be accompaniedby complete financial statements forevery account open during theapplicable look-back period. Everylarge cash expenditure should besupported by receipts. If you apply forMedicaid in 2009, (and you don’t havea trust), your look-back period will bebetween three years and four years,depending on the date of yourapplication. The look-back period islengthening and it will reach five-years in 2011.
Currently, Community Medicaid,which includes Adult Day Care as wellas Home Care, does not have a look-back period. Someone in need of thiskind of care can transfer assets andqualify for Medicaid immediately.
Myth #5. I’ll Never Need LongTem Care. Experts predict that 65% ofpeople over age 75, and 97% of peopleover 85, will need long term care.Smart people, concerned about theirhome and their investments, takeaction to protect their hard-earnedassets. Procrastination can cost youmoney. A Nursing Home stay willrender most people penniless withinone year. Many people can benefitfrom an Asset Protection Trust, but itmust be created and funded at leavefive years before a Nursing Homebecomes unavoidable. Are you willingto bet your home and all your assetson the hope of staying healthy formore than five years?
No Medicaid planning techniqueshould ever be undertaken withoutthe advice and guidance of anexperienced Elder Law Attorney. Thisarticle contains general, simplifiedinformation and is not advice thatmay be applied to any specific legalsituation.
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10 | spring ‘09 | generations
www.generationsmagazine.com | 11
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AAs our population ages,more and more people arechoosing to have plasticsurgery for a variety ofreasons.
Baby boomers faced with loss ofvitality in their appearance oftenturn to cosmetic surgery to matchthe body and face to the mind. Thebenefits of plastic surgery, whethercosmetic or reconstructive, canultimately change a person’s qualityof life by improving theirappearance, thereby adding self-esteem and confidence.Advancements in technology nowproduce better results with lesscomplications and side effects.Procedures that are minimallyinvasive and require less downtimeare also becoming more popular.
Plastic surgery’s popularity hasalso surged because of our tryingeconomic times. Women and menare choosing cosmetic procedures tomake themselves more competitive
in the job market,according to theAesthetic Society ofPlastic Surgeons(ASPS). Because ofthis demand forinstant “youth”,Doctors who are not cosmeticsurgeons and other non-professionals are performingprocedures which they may not bequalified to perform, from actualsurgery to injecting Botox andfacial fillers. That is why it isexceedingly important to make sureyou are going to a plastic surgeonwho is aware of the latest and safesttechniques to ensure the bestresults.
On the cutting edge oftechnology is SmartLipo MPX, thelatest advance in laser assistedliposuction. This minimally invasiveprocedure permanently removesunwanted fat from hard to loseareas, such as the abdomen, thighs,neck, and upper arms. It also
tightens loose skinand can be used inconjunction withtraditionalliposuction. Patientswho are left withareas resistant toexercise and weightloss are the idealcandidates forSmartLipo.
Smartlifting is anew surgicaltechnique for facialrejuvenation andtightening. Downtimeis also reduced,allowing patients toreturn to their normalactivities sooner.
Non-invasive lasertreatments areutilized to combat theravages of aging andsun exposure, such asbrown spots, spiderveins, rosacea,wrinkle reduction andunwanted hairgrowth. Velashape,the newest FDA
approved treatment for reduction inthe appearance of cellulite, hasgiven patients excellent results.
Facial fillers and Botox injectionshave become increasingly popular,because of the attraction ofimmediate results with nodowntime. Restylane, Juvederm,Perlane, Radiesse, Sculptra andEvolence, to name just a few, can beused alone or in conjunction to fillwrinkle and frown lines and addvolume to skin that has lost itsvolume.
Recovery times vary, dependingupon the procedure and individual.What may take a week for onepatient may take two for another. Ageneral rule of thumb for a cosmeticsurgery recovery period is about aweek to 10 days. Rest and limitedactivity are the norms and are veryimportant to speed healing andreduce recovery time. Your doctorwill provide you with the specificpost-operative instructions and alsomonitor your healing process infollow up visits.
A consultation between you andyour plastic surgeon to discussyour goals is the first step indetermining what procedure is bestfor you and what results you canexpect. Ask questions, choosesurgeons who are experienced, arecredentialed and have knowledgeof cutting edge technologies. Anon-site accredited operating facilitywith a board-certifiedanesthesiologist is essential, andoffers the patient convenience andassurance of better patient care.
For more information onthe latest advances in cosmetic
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Is cosmetic surgery right for you?
12 | spring ‘09 | generations
www.generationsmagazine.com | 13
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YYou may or may notengage in many of thetypical activities of"spring cleaning"such as de-cluttering the attic,reorganizing your closets, touchingup the paint, etc., but you canalmost certainly benefit from"sprucing up" your financialsituation. As you survey yourfinancial landscape, what areasmight you want to tidy up? Here area few suggestions:� Clear your portfolio of"redundant" investments. Over time,you may have built a sizableinvestment portfolio. But if youhave too many investments thatlook alike, you may actually behindering your progress towardyour goals. After all, if you own adozen stocks of companies in thesame industry, they're all likely tobe buffeted by the same economicforces. Look for opportunities to
replace some of these "redundancies"with different types of securities,taking into account your risktolerance and time horizon.� Organize your financial records.If you're like those of us who fileour taxes at the last minute, now isthe perfect time to organize yourfinancial records, because you'veprobably got them close at hand.And it's not just a matter of havingyour brokerage and 401(k)statements in nice, neat piles. Onceyou've got these documentstogether, you might seeopportunities to consolidate some ofyour accounts. For example, youmay have IRAs with different banksand financial services companies,By moving them all to one provider,and possibly rolling over an old401(k) into an IRA, you could savesome fees and reduce yourpaperwork, but, more importantly,you may find that such a move
actually helpsyou bettermanage yourinvestments.You'll knowexactly whatyou're investedin, and it will beeasier to follow asingleinvestmentstrategy. Also,with all yourIRAs in oneplace, it will bemuch easier foryou to managethe requiredminimumdistributions youmust starttaking when youturn 70-1/2.(Thesedistributions arenot required forRoth IRAs.)� Review your"systematic"investments.Many years ago,you might havestartedsystematically
moving money from your checkingaccount into an investment. Butperhaps the circumstances of yourlife have changed and this moneycould better be used elsewhere.Scrutinize your automaticinvestments to see if they still makesense for you.� Check your beneficiaries.Beneficiary designations onfinancial documents - insurancepolicies, IRAs, 401(k)s, etc. - areextremely important, because theysupersede even the instructions inyour will. Over time, your familysituation may have changed,through death, divorce, remarriageor the birth of new children, so youshould periodically review all yourbeneficiary designations.� Examine your insurancecoverage. When you have a youngfamily, you need a certain amountof life insurance coverage to providefor some major expenses - such asyour mortgage, college for yourkids, perhaps some retirementfunds for your spouse. But whenyour children have grown, yourmortgage is paid and your spousehas decades' worth of retirementsavings, your insurance needs maychange considerably. At the sametime, you may find other uses forinsurance. Take some time andreview your insurance coveragewith your financial advisor.
By following these "springcleaning" suggestions, you can helpput your financial house in orderfor the seasons to follow.
For further information pleasecontact Jonathan Bostwick,Edward Jones Financial Advisor,Member SIPC(631) [email protected]
Time for Financial Spring Cleaning?
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14 | spring ‘09 | generations
www.generationsmagazine.com | 15
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Hot Off the Grill!AAh, there’s nothing like thefirst BBQ of the season. It’stime to remove that grillcover and fire-up that BBQ!
Beef with Dry Spice Rub3 tbsp. firmly packedbrown sugar1 tbsp. black peppercorns1 tbsp. yellow mustardseeds1 tbsp. coriander seeds4 cloves garlic1 1/2 to 2 pounds beef topround steak or LondonBroil (about 1 1/2 inchesthick)Vegetable or olive oilSaltAdd brown sugar,
peppercorns, mustard seeds,coriander and garlic to ablender or food processorand process until crushed.
Rub beef with mixture,cover and refrigerate 2-4hours or over night tomarinate.
Oil the hot BBQ grid toprevent the meat fromsticking.
Season beef with salt totaste and grill on a covered
grill, medium heat, 7minutes per side for mediumrare, 10 minutes per side formedium well.Grilled Chicken Breastwith Tomato and Red Onion4 boneless chicken breasthalves2 tsp. salt1 tsp. black pepper2 tsp. garlic powder4 beefsteak tomatoes,chopped1 red onion chopped1/3 cup virgin olive oil1/2 cup chopped fresh basilSalt & pepper to taste
In a medium bowl, combineyour tomatoes, onion, oil,basil, salt & pepper, mix welland set aside. Best made afew hours ahead.
For the chicken breast;season both sides with salt,pepper and garlic powder.Grill over medium heat for 3-4 minutes per side, untilbreast meat is just past pink.
Remove from grill, topwith tomatoes and onionmixture and serveimmediately.
16 | spring ‘09 | generations
Apartment Rentals Age & IncomeRestrictions Apply
Medford LandingSenior ApartmentsMEDFORD,NY
1& 2 BedroomApartments starting from
$880per monthImmediate AvailabilityHeat and Hot Water IncludedLaundry Facility On SiteHousing Choice VouchersWelcomedAge & Income Restrictions Apply
Call631-696-1591
Court PlazaSenior ApartmentsCENTRAL ISLIP, NY
1& 2 BedroomApartments starting from
$1062per monthImmediate AvailabilityHeat and Hot Water IncludedLaundry Facility On SiteHousing Choice VouchersWelcomedAge & Income Restrictions Apply
Call631-232-0802
� �
www.generationsmagazine.com | 17
DESIGNER UPGRADES AND FINISHES ARE INCLUDED.State-of-the-Art Club & Fitness Center • Heated Pool • Billiards/Card Room • Walk to 9-holes of golf
Don’t Delay, Mortgage Rates at Historic Lows!Receive an Additional $8,000 Cash Credit**
Call for directions or visit our website for more information • 631.297.8008 • www.isliplandingny.comSALES CENTER OPEN DAILY • 10 A.M. – 6 P.M.
The complete terms are in an offering plan available from the sponsor. CD05-0235 & CD05-0465. Prices are subject to change without notice.
* Subject to New York State HELP Fund approval and guidelines. Income restrictions do apply.** Developer will match up to $8, 000 cash credit in conjunction with federal stimulus plan and guidelines for 1st time homebuyers purchasing before December 1, 2009. Please consult with your legal or tax
professional for complete information and advice on legal requirements.
$25,000 down payment assistance program*
Town Golf Course Adjacent toIslip Landing Community
New 2/3 Bedroom Condo/Townhomes Starting at $275,000Experience a Lifestyle Community for Every Season
Club & Fitness Center
Dr. Jon Neil Brodbeck606 Middle Country RoadMiddle Island, NY 11953631- 345-3035
www.middleisland.nrvfxr.comor call toll free 1-877-473-1052
2 4 h o u r s r e c o r d e d m e s s a g e
Group Sales: Call Doug, Group Sales Coordinator(631) 928-1130 (Tues. - Fri. 10am - 3pm)
Box Office: (631) 928-9100(Mon. - Sat. 10am - 5pm)
412 Main Street, Port Jeffersonwww.theatrethree.com
Jeffrey Sanzel inDoug Wright’s
I Am MyOwn WifeApril 4 - 26
Elton John and Tim Rice’s
AidaMay 16 - June 20
18 | spring ‘09 | generations
YYour supermarket employsclever strategies toencourage shoppers to spendmore;how can you keep control of your walletand your waistline?
Have you ever gone shopping hungryand come out of the supermarket inshock, having spent far more than youthought you were going to? Or foundyourself staring at products in yourhome, thinking, why on earth did I putthat in my cart? If so, then you'vesuccumbed to supermarket psychology,the marketing tactics that are employedby stores to get people like you to buymore products than you really need.
Marketing expertiseSupermarkets have been employing
marketing experts and psychologists todesign their stores for many years. Thesimple plan is to entice you to buy lots ofgoodies; whether or not you actually needthem is beside the point.
Recognize the following devices? Anin-store bakery: The smell of freshlybaked bread is designed to make ushungry and get us spending.
Produce near the front door: Freshfood looks best in natural light, hence youfind these areas near the opening to the
supermarket.Hidden staples: Milk and bread are set
far apart from the entrance and eachother, to encourage consumers to walkthrough all parts of the store.
The "end cap" trick: Special displays atthe end of the aisles, known as end-caps,are laden with offers; shoppers noticethem more than regular displays.
Eye-catching at eye level: Moreexpensive items with higher profitmargins are placed at eye level, while theshop's basics range will be on the floor —companies actually pay more to have theirproducts at eye level, as shoppers areconsidered "lazy" and will see them first.
David Lewis, a consumer psychologistand author of The Soul of the NewConsumer: Authenticity, What We Buyand Why in the New Economy (NicholasBrealey Publishing Ltd.) has spent 15years analyzing how we buy. He says,"Nothing is left to chance. From the widthof the aisles (planned so that you areprevented from bumping into otherpeople, but aren't so wide that you can'tget your hands on products) to the music(composers even spend their lives writingmusic designed to entice shoppers to buymore goods), a supermarket is a placewhere a consumer and his money aremeant to part company. Remember that a
supermarket is a bit like a machine; itsmission is to get you to spend, so tocounter this, you need to keep your witsabout you."
The supermarkets have vast amountsof data about our shopping habits frompoint of sale, loyalty card databases andmarket research data that are given topsychologists and the retail geographersto create an optimum store layout.
So can you avoid the pitfalls ofsupermarket psychology? Yes, if you keepyour wits about you and observe thefollowing guidelines.• Go in with a list and stick to it• Eat before you go shopping• Stick to buy one, get one free offers andfresh produce markdowns; don't getsucked into special offers if you can —they are often misleading
• Check if generic brand products are ascheap and as good as branded —sometimes they aren't
• Consider shopping online — you won'tbe tempted by in-store marketing
Shop Smart Five Ways to Cut YourGrocery Bill
TThe Greater Port JeffersonChamber of Commerce issponsoring their FirstAnnual Green Fest onMemorial Day weekend, May23rd, in Port JeffersonVillage on E. Main Streetfrom 12N to 5 PM. TheChamber has partnered withthe PJ Village “Go Green” 3-year campaign initiated bythe SBU Humanities Instituteto create a completely GreenVillage – a prototype forother Towns, Villages, Citiesto emulate.
This green fest willfeature the following events,exhibits, vendors,demonstrators, presenters:• Wind Turbines• Solar Panels• Smart Cars• Electric Hybrid Cars fromHonda and Toyota
• Home Energy Audit Info• RecyclableProducts/Services/Jewelry
• How to Go Green• Health and Wellness demos
• Yoga• Children’s Activites• LISEC (Long Island Seaportand Eco Center) activities
• Speakers• Musical PerformersEveryone is invited to join usfor this special event that willeducate and inform you onhow to become part of the“New Green Movement” in anentertaining and family-friendly atmosphere whereeveryone can get involvedwith hands-on activities anddemos. Be Entertained – BeEducated – Be Challenged toChange!
WE’RE MAKING ADIFFERENCE TOGETHER!For more info, or to getinvolved as a Green-themedvendor or presenter, contactthe Port Jeff Chamber officeat 631-473-1414 or email usat [email protected].
First Annual Green Day
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www.generationsmagazine.com | 19
Call us for a plan of action!
Overwhelmedwith caring for
your parentsor spouse?
We providesupport and information
to create a comprehensive long term planfor Seniors, the Disabled and their families.
www.guidinglightforseniors.com
We specialize inMedicaid Applications
for Home Care and Nursing Home Care inNassau, Suffolk and New York City.
Mary Ann Kuntz516-536-5760
[email protected] Linden Street
Rockville Centre, NY 11570
Lori [email protected] Hook Lane
Levittown, NY 11756
160 Commack RoadCommack, NY 11725
631-499-7266www.DavidMillerDDS.com
See our ad on pg 13
David MillerDDS
COMMACK ORAL &MAXILLOFACIAL SURGEONS
Dr. Miller specializes in:
Dental Implants& Oral surgery
Surgical &Home Medical
Equipment
459 Rt. 110Melville, NY 11747631.424.5454
See our ad on pg 16
“Cleaning”products leave atoxic residue on
the floor, my toysand cups!
Shaklee“Get Clean”
cleaningproducts
protect ourhealth, save us money and
will help our neighbors win theGREEN Contest!
We buy these products anyway -so let’s do something:1. Good for our health2. Good for our wallet3. Good for our planet
Do your favorite personal care andhousehold products containtoxins? Join us any Tuesday
at 9 pm on a phone/web seminar.
Call (631) 728-0299 and visitwww.GreeningtheEastEndNow.com
CONTEST:“Greening” Long IslandOne Household at a Time!
Marketplace
20 | spring ‘09 | generations
Medicare,Medicaid & MostInsurancesAcceptedOrthotist & Prosthetist on Staff
FREE DELIVERY& PATIENT EDUCATION
PATCHOGUE | 631-475-9000464 East Main Street (Next to LIPA, across from Blockbuster)
Pulse 0X550Finger UnitSale $199.99
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Full Line of Lift ChairsLift Chair ReclinersStarting at $699.99 & upAsk About Insurance Reimburse-ment
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Largest In Stock Selection of Power Chairs,Scooters & Lift Chairs on Long Island
Execuneb PortableCompressorNebulizer KitSale $179.99
Sonic ScooterAsk about insurancereimbursement
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Medical Equipment,Respiratory, Orthotics& Prosthetics, PowerWheel Chairs,Walkers,Scooters, BathroomAids, Hospital Beds,Oxygen,Adult Diapers,Lift Chairs and more...Used Scooters &
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Medical Supplies INC.ALLPRO
AAs we age, our healthbecomes a growingconcern.
Our chronological age, our eatingregimen, and our activity level all playa major role in the process. Gettingolder is inevitable, but aging isoptional. One major concern is boneloss or osteoporosis, especially amongwomen. The body possesses anintricate process for building andmaintaining our bones. Osteoporosisoccurs when that process falters andthe natural breakdown and build-upratio of the bones swings over frommaintenance to a system that is unableto sustain bone density.
Osteoporosis is one health issuethat a person can take control ofthrough diet and exercise. If thedisease is too far advanced, thenmedical attention may have to be theprimary approach – hence, theimportance of getting a bone densityscan sooner rather than later. As forosteopenia or early osteoporosis, awell-structured resistance exercise
program, coupled with an increase indietary calcium, can work wonders.
Studies show that if aerobicexercise is your only source ofexercise, it can be detrimental to bonedensity. Low level activity increasescortisol levels, which breaks down thebody. Higher intensity activityincreases the hormone levels that buildup the body.
Increasing the body’s calciumuptake is somewhat complex. It takesproper exercise, plus a number ofvitamins, minerals, and hormones –especially calcitonin, to generate thisprocess. Hormones are the key factorsin making things happen. Vitaminsand minerals are the building blocksfor the process. If the exercise that isused is stimulating enough to thebone, then the brain is notified bysensors surrounding the bone tosecrete the hormones and locate thematerials to start increasing bonestrength. Low intensity exerciseprovides too little tension on thetendon attachment on the bone. Highintensity exercise – resistance or
weighttraining –generatesadequatetension on thetendonattachmenton the bone tostimulate thesensors torelease thenecessary hormones for bone building.
Increased resistance exercise anddiet are an excellent prescription forreversing bone loss, but it must be ajoint effort between your medicaldoctor and your exercise instructor.Research is continually concludingthat gym therapy, not drug therapyalone, is a very valuable approach tothis bone loss disease..
For further information pleasecontact John L. Boos, L.M.T.,N.S.C.A.,C.P.T. @ 631.587.4786 orwww.boosworld.com
Bone Strength and HealthUp the Intensity to Up the Density
CrosswordACROSS
1. Floral leaf6. Fatigued11. Total14. Greek last letter15. Bad treatment16. Utilize17. Divisions19. Buddy20. Not satellite TV21. Military blockade23. White part of teeth27. Edict28. Terminology32. Manicurist's board33. German submarine34. Explosive letters37. Head of hair38. A dog's warning39. Tall woody plant40. Tally41. Forgo42. Unsophisticated43. Pre-school
45. Throughout48. Cantankerous49. Improve50. Affirm53. Fifty-two in Roman
numerals54. Positioning60. Delivery vehicle61. Involving the entire
planet62. A piece of furniture63. Scrape by64. Beginnings of
plants65. Wear away
DOWN
1. Turf2. An uncle3. Get-up-and-go4. Ottoman officer5. Thievery6. Doorpost7. Cain's brother8. A ridge of sand
9. Estimate (abbrev.)10. Cake or pie11. Ultra12. Practice13. Donnybrook18. After-bath powder22. Frozen water23. Bowel cleasing24. Bedouin25. Correct26. No more than27. Twofold29. Sensational30. Not below31. Pillar34. Banal35. Not at any time36. Minuscule38. Mob39. Mountain pool41. A computer
operating system42. Relate43. Family44. A nanny or billy
45. Dig
46. Eskimo boat
47. French for "Queen"
50. Give rise to
51. Join metal
52. Concludes
55. Fish eggs
56. Black gunk
57. Nigerian tribesman58. Not young59. Born
Solution on pg. 6
www.generationsmagazine.com | 21
Teresa’s Personalized Move Planning and Management for Seniors:� customized floor plans� unpacking and setting up new home� sorting services� packing services� move planning and move
management oversight� disposal of remaining items
Downsizing your home? Don’t know where to start?
Winter watchservices:
Let Teresa’s watch yourhome while you’re away
Nassau County: (516) 338-2998Suffolk County: (631) 744-4021www.teresasfamilycleaning.com
22 | spring ‘09 | generations
Restorative & Cosmetic Dentistry• dentures• implants• veneers• tooth colored fillings• tooth whitening• general dentistry
Call today for a freeconsultation and find out how youcan achieve the healthy, good lookingsmile you have always wanted!
20 Old Post Rd. • E. Setauket, NY 11733www.DrTerryShapiro.com
(631) 751-4433
Serving Suffolk County for 20 years
TTo Implant... or not to ImplantTwo prospective patientscame into the officerecently with the sameemergency situation.Both were edentulous (noteeth) and were wearingold, ill-fitting dentures.Their dentures were loose;they had trouble eatingfoods they would haveliked; their faces had thatsunken-in look and theywere in constant pain.
Their previous dentistsrecommended implants tostabilize the dentures. Theproblem was that as theywere both retired and onfixed incomes they couldnot afford implants. Whatto do? Yes, implants are awonderful service andhave revolutionized whatwe can do to improvelives. I love implants! Butdue to the laboratory andmaterials costs involved,they are expensive.
My approach isdifferent from most otherdentists. I make new,custom-fitted dentures forthe patient and tell themthat if the new denturedoesn’t fit and functionwell, we can then addimplants. My experienceis that the denture patientdoes very well with thenew dentures and rarelydecides to go ahead withthe implants. Implants arealways an option but theydon’t have to be the firstoption. I believe thatpatients like these can bewell served with well-fitting dentures.
Call Dr. Terry Shapirotoday for a freeconsultation(631) 751-443320 Old Post Rd.E. Setauket, NY 11733www.DrTerryShapiro.com
505 Main Street Northport, NY 11768
www.visitingnurseservice.org
As a free-standing, not-for-profit, commu-nity based home health care and hospiceagency, Visiting Nurse Service & Hospiceof Suffolk responds to community needsas they arise, maintaining a tradition ofcharitable and compassionate care in thehome, as well as providing numerouscommunity services.
Today with fewer & shorter hospital stays,the focus of health care has shifted fromthe hospital to the home. Should you or aloved one need help in managing healthcare needs at home, Visiting Nurse Service& Hospice of Suffolk is uniquely qualifiedto provide this help with patient focusednursing and therapy services under thedirection of your physician.
• Registered Nurses • Enterostomal Therapy &
Wound Care• Physical Therapists • Speech Therapists • Occupational Therapists • Home Health Aides • Hospice Care – Inpatient &
at Home• Medical Social Workers • In-Home Health Telemonitoring
System
To learn more about your options call the health care professionals at VisitingNurse Service & Hospice of Suffolk, Inc at 631-261-7200.
HEALTH CARE HAS SHIFTED FROM THE HOSPITAL TO THE HOME... AND WE’RE THERE!
M A K I N G A D I F F E R E N C E E V E R Y D A Y
www.generationsmagazine.com | 23
The importance of pre-planning...The importance of peace of mind...The importance of providing for
those you love...
The time to do so is now.
P.O. BOX 149 FARMINGDALE, NY 11735 • PHONE (631) 249 8700 • WWW.CCBKLYN.ORG
As indicated, please call/send me my FREEbrochure on St. Charles/Resurrection Cemeteries.I understand that no cemetery representative will evervisit my home.
I AM INTERESTED IN:� Gravesites � Mausoleum Space � Cremation Graves/ Niches
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St. Charles/ResurrectionCemeteries Offer:
Because you care, provide now for those you love. There is no
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in the family. It is our very nature that we grieve the loss of a
loved one and grief overwhelms our normal thought process.
Death invariably brings about great emotional strain for those
left behind. You can help. You can think clearly and sensibly
by selecting burial space before there is a need.
GM
ake a Catholic Cemeteryyour choice
Lisa Makrides, MD, PC
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