Summer 2006

Nuts and BoltsEverything you need to know, but are afraid to ask

VISUAL IDENTITY SYSTEM

Ways to access the identity guidelines web site

www.texastech.edu/identityguidelines www.texastech.edu

TECHNICAL INFORMATION

The files are EPS Encapsulated PostScript

• For designers

• Created in Adobe Illustrator v. 11 or Adobe InDesign CS1

TECHNICAL INFORMATION

Downloading an EPS file (PC) Click on the desired logo Choose a place on your hard drive to save the file After the file is complete, open Illustrator and open the file

through Illustrator• The files were created in a Mac environment so they should open fine with a

Mac

• Make sure your icon is an Illustrator icon, not Photoshop icon.

TECHNICAL INFORMATION

Downloading InDesign files (PC & Mac) Click on the desired file Choose a place on your hard drive to save the file After the file is complete, open InDesign and open the file

• The files were created in a Mac environment so they should open fine with a Mac

TECHNICAL INFORMATION

Why not JPGs? An Illustrator EPS is a “vector” file A JPG is an image made of pixels.

TECHNICAL INFORMATION

Some programs require JPGs For PowerPoint, use 150dpi JPGs For Word, use 300dpi JPGs For Publisher, use 300dpi JPGs Screen images from the web are 72 dpi and will be fuzzy

when printed.

TECHNICAL INFORMATION

The Grid System Allows for continuity ¼” grid Signature bar on top Scholar margin on left side White space!!! Address configuration (examples)

Box 42022 | Lubbock, Texas 79409-2022 | T 806.742.4218 | www.texastech.edu

3601 4th Street STOP 6235 | Lubbock, Texas 79430-6235 | T 806.743.2143

COLOR

Official Colors Special ink mix for Tech Red-for simple printing, use a 1:1

ration of PMS 185 and PMS 485 When printing large areas of red in process, use 100% M,

100% Y, and 100% PMS 485 When printing large areas of black in process, use 30% C,

30% M, 0% Y, 100% K for rich black Please note that text should be in 100% black in all instances

COLOR

ODDS AND ENDS

A few words about Publisher Before you send Publisher files to a printer

• On the menu, go to Tools then to Commercial Printing Tools, Color Printing. Change all colors to match your desired outcome.

• Make sure your text is only black

• Under File menu, go to Pack and Go. Make sure you embed your fonts and create links for your images.

CONTACT INFORMATION

Michelle Hougland – Communications & Marketing Michelle.Hougland@ttu.edu 806-742-4718

Jenise Haynes-Wooten – PrinTech Jenise.Haynes@ttu.edu 806-742-2768

Angila Faison – Communications and Marketing Angila.Faison@ttuhsc.edu 806-743-2143

Paul Sarchet – HSC Printing Service Paul.Sarchet@ttuhsc.edu 806-743-2016