Page 1
Sr. No Company Name Project Details Faculty
1 Abbott
Pharmaceuticals
Model transformation from Product to Category
Communication: Framework and Concept understanding,
issues being faced, suggestions for improvement.
Marketing
2 Alhabib
Pharmaceuticals
Analyze and recommend strategies for marketing and sales
covering organization’s positioning, performance of field
force. Prepare a marketing plan for pharma division of the
company.
Marketing
3 COPHC Design and implement a training policy and program for
personal and professional development of employees.
Human Resources
Management
4 Dabur Market Analysis of new products to be launched.
Comprehensive study is required along with market analysis in
terms of market shares, completion, pricing, communication,
distribution, major trends, brand awareness etc.
Marketing
5 Dalda Foods Titanium Category: Category Understanding, Gaps
identification, Packaging design recommendation, Brand
Strategy development, Downstream Innovation
Marketing
6 Dalda JSND Riverboat Category-JNSD (Category development, Complete
Marketing Mix development and Brand Strategy
Development)
Marketing
7 Online Distribution
Ltd
A training manual needs to be designed focusing on the
following:
Partners Sales Training (Pricing, SKU, Ordering, Product
Description, Licensing)
Partners Pre Sales Training (Product Info, Positioning,
Solution, Use Case)
Partners Post Sales Training (Order Correction, Order
Execution, Order Amendment, Return Material Authorization
Process and SLA)
Marketing
8 Premier Agencies Hankel: How to sell a Hankel portfolio to our customers (shop
keepers) when the Principal is not doing enough marketing
but Premier can do something extra.
Marketing
Summer 2015
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9 Wavetech Vendi team to work on various tasks such as:
1. Help develop brand image of Vendi for target market
2. Identify key issues faced by consumers and improve
product user friendliness
3. Help develop a smooth distribution channel to make sure
inventory KPIs are met
4. Work on identifying brand ambassadors for each location
5. Do detailed analysis to identify key SKUs for each location
6. Come up with innovative ideas to increase sales
7. Help the company build sustainable processes & expand
organically
Marketing
Sr. No Company Name Project Details Faculty
1 Unilever, Engro,
HBL, Pepsico,
PTCL
Traces of Company Strategy for Bottom of Income Pyramid in
Pakistan
Marketing
2 Premier Agencies Prepare Premier brand products market feasibility report. Marketing
3 Zong Pakistan Repositioning in two top areas/segments Marketing
4 SOGO Design Brand positioning Strategies for Sogo Products. Marketing
5 Jaffer Business
Systems
Design strategies for Customer Services business. Marketing
6 AutoCom Design Internal & External Brand Positioning Strategies. Marketing
7 Orient energy Construct HR Manual/ Survey of Competitive Salary Human Resources
Management8 UBL Cards Design Business Strategies for Prepaid cards. Human Resources
Management
9 Dadex Design Business Revival Strategies for Dadex. Marketing
10 Premier Agencies Application of Lean principles to Distribution Marketing
11 Premier Agencies Design Sales Force retention Strategies. Human Resources
Management12 Pharmevo Improving Supply Chain/Channel integration Marketing
13 COPHC: Pak-
China Holding Co
Development of HR Strategy & Manual Human Resources
Management
14 Nutralake Health Develop Marketing Plan and its Execution Marketing
15 Wavetec Develop Marketing Plan and its Execution Marketing
16 Enercon Systems Business Analysis & Competitive Strategy development Marketing
Fall 2015
Page 3
17 Digitz Research on consumer profile and habits for social media. Marketing
18 Engro Women diversity policy and procedure Human Resources
Management
19 Engro Study of Disabled Educated Professional for Hiring. Human Resources
Management
Sr. No Company Name Project Details Faculty
1 Dany
Technologies
Strategies for international marketing and sales processes
design for the same.
Marketing
2 Express News To identify the net reach of channel to identify target
groups of TV viewers and channel ratings as per target
groups.
Marketing
3 Medicam Study of market dynamics of toothpaste industry and
preparing a line extension plan for Medicam
Marketing
4 ICI Pakistan To design a platform on which customer can openly give
their feedback or lodge any complaints.
Marketing
5 Coke Identification of strategic issues in gaining market share
and preparing recommendation.
Marketing
6 Pepsi Coverage and route identifying opportunities and relist
PJP.
Marketing
7 COPHC To conduct the industrial review analysis comprehensive
business report for Gawader free zone on various
industries of Pakistan.
Marketing
8 COPHC To conduct the industrial review analysis comprehensive
business report for Gawader free zone on various
industries of Pakistan.
Marketing
9 Tullo Consumer insight and retail survey for an optimal brand
positioning.
Human Resources
Management
10 Leopard Courier Issues with Job satisfaction of Senior Manager. Human Resources
Management
11 Liaquat National
Hospital
Process mapping of activities of different depts. and
preparing SOPs and JDs.
Human Resources
Management
12 M&P Process mapping and SOP development of core activities. Human Resources
Management
13 Charter of
Compassion
Identification of problems faced by women and find a
feasible solution through entrepreneurship.
Marketing
14 ICI Pakistan Feasibility for introducing new products in chemical
division a project of industry research
Marketing
15 Ernst & Young
Ford Rhodes
Marketing plan and branding strategies to set the
company as an HR service provider.
Marketing
16 Reckitt &
Benckiser
Preparing a case of pharmacy detailing for R&B products
to influence the pharmacies to recommend their OTC
products to consumers.
Marketing
Spring 2016
Page 4
17 Express News To identify the personification of Express News liking and
disliking and how to improve.
Marketing
18 COPHC To conduct the industrial review analysis comprehensive
business report for Gawader free zone on various
industries of Pakistan.
Finance
19 COPHC To conduct the industrial review analysis comprehensive
business report for Gawader free zone on various
industries of Pakistan.
Finance
20 Blitz Consumer preference study for food and beverage
industry. Study of purchasing patterns and preferences of
consumers.
Marketing
21 QnE Marketing plan for online grocery start up. Marketing
22 Dany
Technologies
Market analysis and feasibility for opening 100 exclusive
stores for its exclusive products.
Human Resources
Management
23 UBL Marketing plan for Wiz Prepaid cards. Human Resources
Management24 Engro PWD Public welfare development project to hire disabled
people.
Human Resources
Management
25 TCS Examine the current workforce and develop means to
employee more female employees to improve work
efficiency.
Human Resources
Management
26 Hashwani Group Process mapping of different activities of different depts.
and preparing SOPs and JDs.
Human Resources
Management
27 Hashwani Group Marketing study and strategy development of IQF. Marketing
28 Hashwani Group Study of supply Chain management for IQF. Marketing
29 Blitz Consumer preference study for food and beverage
industry. Study of purchasing patterns and preferences of
consumers.
Marketing
30 CDC Reasons for low investor base in capital markets of
Pakistan.
Finance
Sr. No Company Name Project Details Faculty
1 Blitz Conduct a retail and sales audit of FMCG in karachi. Marketing
2 Appylink 360 Create an online platform of doctors and health specialist for
patients.
Marketing
3 Merck Pharma
(vitamin E)
Analyze vitamin-E market and make benefit strategies. Marketing
4 Blitz Conduct a retail and sales audit of Roh Afza in Karachi. Marketing
5 Pizza Hut Design Digital marketing strategy for pizza hut. Marketing
6 GSK Supply chain SOP for inventory and warehousing. Marketing
7 Zack Services Industry research and marketing plan for cheese market in
Pakistan.
Marketing
8 Merck Pharma Analyze the factors that trigger the doctor to prescribe certain
medicines.
Marketing
9 COPHC Prefeasibility report on Palm Oil Industry in Pakistan. Marketing
10 Abbott
Laboratories
Measuring the cannibalization impact within the pain category
of Abbott.
Marketing
Summer 2016
Page 5
11 HBL Research on reasons for large no. of non-banking population
and opportunity exist in the market.
Marketing
12 KFC Improving the overall restaurant excellence with respect to
consumer insight.
Marketing
13 Abbott
Laboratories
To capture the post launch lesson of marketing campaign for
Mospel.
Marketing
14 Tata Best Foods Marketing plan for tata best food. Marketing15 Askari Bank Analysis of current power sector, future trend and benefits. Marketing
16 Getz Pharma Develop strategy for successful penetration in the health care
for OTC products.Marketing
17 Eye Sight Trust Fundraising and awareness campaign about the aim and
object of eye sight trust.Marketing
18 Charter for
Compassion
Introduce comparison education. Marketing
19 Askari Bank Ltd Cash Management Services offering and GAP analysis. Marketing
20 CDC Study on stock market Investment. Finance
21 HBL Perception of customer towards Islamic Banking and
strategies for corporate and Islamic Banking window.Finance
22 CDC Stock market investment trends and comparison with
international benchmark.Finance
23 COPHC Pre-feasibility report on Indutries of Pakistan. Finance24 Charter of
Compassion
Cricket training to young players in underserved &
marginalized communities.
Human Resources
Management
25 Charter of
Compassion
Collaborative Library Project (CLP) Human Resources
Management
26 Market Research Industry Research Project on Cash on Delivery (COD). Human Resources
Management27 Hashwani Group Construct Promotion and Succession Planning Policy. Human Resources
Management
Sr. No Company Name Project Details Faculty
1 Eye Sight Trust Awareness and fundraising campaign about the aim and
objective of Eye Sight Trust.
Marketing
2 GSK Supply chain SOP for inventory and ware housing. Marketing
3 CDC Stock market investment trends and comparison with
international benchmark & bond market risk and return
analysis.
Finance
4 CDC Risk and return analysis of mutual funds. Finance
5 JS BANK Ranking of Pakistani industries and impact of JS Group on
economy of Pakistan.Finance
6 NBP Identify most widely used products offered in Islamic banking
and the marketing elements used to promote them. Devise
strategies for corporate and Islamic banking window.
Finance
7 Charter for
Compassion
Women Empowerment-Socially and economically empower
females and encourage them to initiate their own ventures.
Marketing
8 TCS E-Com (Pvt.)
Ltd
To explore and recommend best industry HR practices being
followed by local and international companies.
Human Resources
Management
Fall 2016
Page 6
9 Askari Bank Comparative analysis of Corporate banking in Pakistan and
strategies to improve services at Askari bank.
Marketing
10 Express News To identify the net reach of channel to identify target groups
of TV viewers and channel ratings as per target groups.
Marketing
11 Ehtesham
Packages
Make feasibility report for a reel to reel Label Printing
machine with online additional option.
Marketing
12 Ehtesham
Packages
Analysis of the current market size, potential customer and
their volumes, SKU’s (with samples) and prices of reel to reel
Label Printing Machine.
Marketing
13 Pharma Industry Issue of raw material local production. Marketing
14 Abbott
Laboratories
Impact of Line extension of selected consumer division’s
products.
Marketing
15 ZONG CMPAK LTD To conduct a research in the SEC A, areas of Karachi to find
positioning of Zong after its rebranding.
Marketing
16 ZONG CMPAK LTD To conduct a research in the SEC B, areas of Karachi to find
positioning of Zong after its rebranding.
Marketing
17 ZONG CMPAK LTD To conduct a research in the SEC C, areas of Karachi to find
positioning of Zong after its rebranding.
Marketing
18 Qindeel Academy Develop a donor-action plan: social,develop accounting
control, and teach the school staff recording of expenses.
Develop awareness campaigns
Human Resources
Management
19 Unity Group of
Companies
Identify cooking oil brands available (SKU-wise) at different
sales points (Hyperstar, Imtiaz, Metro and normal retail
outlets), Local (Dalda, Habib, Eva, Meezan, Kissan, Barkat,
Molvi) and International brands (Coroli and Alpha).
Marketing
20 Unity Group of
Companies
To make job descriptions of entire organization, job profiles
and performance management process.
Human Resources
Management
21 Agro Processors &
Atmospheric Gases
Market Analysis & Product Launch, Analyze the Sauces Market
in Pakistan. Propose a comprehensive product launch plan for
Ketchup & Mayonnaise in the Karachi market.
Marketing
22 CPEC Export potential of Pakistani products and impact of China
Pakistan Economic Corridor (CPEC) on Logistic operation and
significant aspects of Logistic in CPEC Projects.
Finance
23 Leopards Courier
Pvt Ltd
Conduct consumer insight surveys and improvement surveys
and find out the impact and effects before and after , SWOT
analysis and mystery shopping surveys.
Marketing
24 GFK Pakistan Market & consumer acceptance of HTC brand in the market. Marketing
25 NAFA Glass Ceiling Detailed analysis of Mutual Funds investors profile in Pakistan
and design Marketing Plan.
Marketing
26 APEX Export potential of Pakistani products. Marketing
27 Market Research An industry research project on Millennial turnover. Human Resources
Management28 Market Research An industry research project on recruitment analytics. Human Resources
Management
Page 7
29 APEX Export potential of Pakistani products. Marketing
30 Gul Ahmed To identify the need of Employee Engagement and its
implementation in Gul Ahmed Textile Mills and reasons for
staff turnover.
Human Resources
Management
31 Pepsico
International
Indirect distribution focus to identify the compliance gaps in
system and bridge this gap with awareness as well as
innovative solution. Present insights for HHT implementation
and create an effective HHT implementation plan.
Marketing
32 Pepsico
International
Coverage and Route Storming: identifying opportunities on
route and re-list PJP on identified route establishing the
insights through properly identifying coverage opportunities
for all 3 brands with customer feedback.
Marketing
33 HBL Talent Development programs - To evaluate talent
development practices in the industry
Human Resources
Management
34 MySehat.pk Design a loyalty program for MySehat.pk which will provide its
users with discounts and deals on various health related
vendors (Gyms, Life Insurances, and Eateries etc.)
Marketing
35 HBL To evaluate/gauge the effects of traditional audit practices in
Banking Industry.Finance
36 Alpha Container
Industries Pvt. Ltd
Proper placement of workforce is also required, with details
either our workforce are working up to its potential or not.
Human Resources
Management
37 Getz Pharma To develop a strategy for successful penetration of the
consumer healthcare market with existing range of OTC
products.
Marketing
38 Dynatis
International &
Red
Communication
&Arts
Find out the communication, retail and distribution channel
become the number 1 brand in the country.
Marketing
39 HBL Analyze how kids relate with HBLM Club. How to attract the
influencer- kids and decision makers-parents towards its
products.
Marketing
40 Charter of
Compassion
Toolkit development and coaches training. Human Resources
Management
41 Engro Foods
Limited
New channels and market identification for new products. Human Resources
Management
42 CPEC Potential of Pakistan industries Finance
43 HBL Pre-feasibility report on Gender diversity Human Resources
Management44 Hinopak Motors
Limited
Recommendation for improvement in warehouse system and
facilities at Hinopak in line with business process Re-
engineering
Finance
45 Lucky Cement Suggestion for the appropriate disposal of coal ash. Finance46 Bar BQ Tonight Market analysis on food industry Finance
Page 8
Sr. No Company Name Project Details Faculty
1 Nutra Lake
Healthcare
Create awareness & design launch campaign of Diabetic
Silver Socks And Maternal Care Herbal Products.
Marketing
2 NutraLake
Healthcare
Design launch campaign for Hair Care Products & Beauty
Cream Roses of Bulgaria.
Marketing
3 SMEDA Pre-Feasibility Report on Media House/ Production
House.
Finance
4 SMEDA Pre-Feasibility Report on Vegetable Starch. Finance
5 COPHC In depth analysis on Electric Vehicle Industry. Marketing
6 COPHC In depth analysis on Stainless Steel Industry. Marketing
7 COPHC In depth analysis on Vocational Training. Human Resources
Management8 Shield
Corporation
Limited
To conduct a research with the objective of getting
market insight for school items like school bags and
water bottles, etc.
Marketing
9 Ephlux (Pvt.)
Limited
To develop a plan for Pakistani Market to make them
aware about cloud base products for CX and ERP.
Human Resources
Management
10 EFU Life In depth analysis on factors impacting employee
satisfaction in EFU Life.
Marketing
11 PSO Understanding the shift in the POL & Retail Industry of
Pakistan.
Marketing
12 Telemart Analyze the market and prepare a suitable franchising
program for Telemart
Marketing
13 Indus Motors
Company
Develop detailed SOPs for the sales department. Marketing
14 Unity Group Conduct a research to explore the market for branded
Wheat Flour and create Brand Awareness.
Marketing
15 Inter Market
Securities Limited
Design ways to educate and increase number of investors
in stock market.
Marketing
16 GFK Pakistan Conduct Market Mapping Analysis and Census study for
Technical Consumer Goods (TCG) market.
Marketing
17 GFK Pakistan Develop a tracking strategy with GPS coordination to
track Mobile Phone and Home Appliances market in
Karachi.
Marketing
18 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
Construct Salary and Compensation Plan for NOWPDP. Human Resources
Management
19 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
NOWPDP BRAND BUILDING
1. Research for NOWPDP's Communications
2. Develop a youth engagement campaign
3. Research & Strategy for NOWPDP's Merchandise
Human Resources
Management
Spring 2017
Page 9
20 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
Developing an opportunities portal for self employment. Marketing
21 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
Developing a job portal for persons with disabilities. Human Resources
Management
22 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
Design Vocational Training for Persons with
Disabilities(PWDs).
Human Resources
Management
23 JS Bank Limited Conduct detailed financial, social & environmental
feasibility of JS Bank.
Finance
24 Hashwani Group
of Companies
Digitalization of HR Activities. Human Resources
Management
25 Venture
Pharmaceuticals(
Pvt.) Limited
Design strategies to increase overall business of venture
pharmaceuticals(Pvt) Limited.
Marketing
26 King Chemical
Corporation
Design the launch strategies for men's deodorants. Marketing
27 Gresham's
Eastern Pvt.
Limited
Design effective strategies of marketing for boilers in Oil
& Gas Industry.
Marketing
28 Gresham's
Eastern Pvt.
Limited
Finding out the causes of the decline in sales. Suggesting
the ways and strategies to increase the sales ratio.
Marketing
29 CDC Mutual Fund Industry in Pakistan- Challenges faced and
their solutions in light of global practices.
Finance
30 Al-Hilal Foods Research on Nutrition, healthy and hygienic food service
in offices.
Marketing
31 Medline
Technologies
(Pvt.) Limited
Development of departmental SOPs and new HR policies,
revision and implementation of existing HR Policies and
SOPs.
Human Resources
Management
32 Medline
Technologies
(Pvt.) Limited
Employer Branding- identifying new and unforeseen
organizational challenges.
Human Resources
Management
33 United Nations
Development
Programme
(UNPD)- Youth
Employment
Project
Analysis of employment opportunities for vulnerable
youth in boutiques in Major Retail Zones in karachi.
Human Resources
Management
Page 10
34 HBL Develop a Talent Retention Plan at entry and middle
management level of the company.
Human Resources
Management
35 ENGRO To conduct a census of total potential customers with
regard to Food Services
Human Resources
Management
36 Habitt A comprehensive competitive analysis on establishing
competitive brands.
Marketing
37 Habitt To conduct a research to gauge customer buying
experience.
Marketing
38 NBP Strategies for increasing Banking Population in Pakistan. Finance
39 Gorey
International
To analyze the market potential of Hygiene Disposable
Razor for male segment in Karachi.
Marketing
40 Date Juice To create market awarness campaign for Date Juice. Marketing
41 Zong CMPak Ltd. Detailed in depth analysis of mobile usage among
university students.
Human Resources
Management42 Gul Ahmed
Textiles
Design vendor appraisal system Supply Chain
43 Gul Ahmed
Textiles
Improving supply chain at Gul Ahmed using Lean Sigma
Practice.
Supply Chain
44 Gawadar Tuna Fish supply chain management at Gawadar case
study.
Supply Chain
45 Food and
Beverage
Industries
Risk management strategies in Food and Beverage
Industries.Bar BQ and other selected Industry case study.
Supply Chain
46 CPEC Coal Stock yard management at Port Qasim of a CPEC
Project.
Supply Chain
47 Unilever
Suppliers
Packaging Material & Green Supply Chain study of
Unilever Suppliers.
Supply Chain
48 IoBM Solar Project- Green Initiative of IoBM. Supply Chain
49 Agility Logistics
Pvt Ltd.
Competency Profiling/Mapping:
Build competency framework and
measure current competency level of employees
Human Resources
Management
50 Eye Sight Trust Awareness and fundraising campaign about the aim and
objective of Eye sight trust.
Marketing
51 Agha Khan
University Hospital
Conduct a research to figure out the loop holes in AKU
Management Trainee Program.
Human Resources
Management
52 Pharmevo Comparative Analysis of Drug(Augmentin) Pricing Policy in
Pakistan.
Marketing
Sr. No Company Name Project Details Faculty
1 Shield Corporation
Limited
A comprehensive research & market study aimed at getting
market insights for Adult Diapers & Incontinence Diapers
Marketing
Summer 2017
Page 11
2 Ehtesham
Packages
Study of market size of packaging material in term so printed
boxes and self-adhesive labels in FMCG and Food
,pharmaceutical and lubricate industry in Karachi.
Marketing
2 Ehtesham
Packages
Study of market size of packaging material in term so printed
boxes and self-adhesive labels in FMCG and Food
,pharmaceutical and lubricate industry in Karachi.
Marketing
3 Energy Solutions
(Pvt) Limited
How to improve customers perception regarding Turkish
products even though they are as good (even better) as
products sourced from UK, USA, EU etc?
Marketing
4 Energy Solutions
(Pvt) Limited
How to jump start a new gas generator in a market where
only two brands virtually cater to hundred percent of
industry’s requirements?
Marketing
5 Eye Sight Trust Awareness and fund raising campaign about the aim and
objective of Eye sight trust
Human Resources
Management
6 Meezan Bank
Limited
Awareness and Preferences regarding Islamic banking in the
General Public
Marketing
7 Meezan Bank
Limited
Research on public perception regarding Auto Financing in
Islamic Banks.
Marketing
8 Meezan Bank
Limited
Research study on Digital banking solutions and products
targeting the youth using FintechFinance
9 ICCBS Design a comprehensive marketing,outreach and
communications plan for incubator.
Marketing
10 ICCBS Develop Training Need Analysis and Learning and
Development program for new businessesHuman Resources
Management
11 Vocational
Training Centre
(girls) Korangi 4
Market Analysis, identification of new training programs,
(skills in demand) and their marketing strategies. Human Resources
Management
12 NAFA Gauge the market of investment products available in Pakistan
and identify potential of new Investment products to be
introduced.
Marketing
13 Liquico, ‘Clean
Water for
Everyone’ – Water
Filtration Company
Complete a market study to capture the following intelligence;
Extent of water problems with drinking water in Pakistan,
total market size, demographics, geography, competitor
analysis, business plan, sales and distribution strategy,
potential partners, pricing analysis and product positioning
recommendations.
Marketing
14 Oil Purification
Systems, Inc
Develop a Business Plan and conduct a detailed market
research for launching its products in South East Asian Market.
Marketing
15 Shield Corporation
Limited
Develop the HR Business Policies; Whistle Blowing policy,
Fraud Detection & Anti-corruption policy & Policy for
termination of employee.
Human Resources
Management
Page 12
16 Nestle Pakistan
Ltd.
A detailed survey of Karachi customers across various
channels to gauge the efficiency & effectiveness of
distribution services to trade.
Marketing
17 GFK Pakistan Technical Consumer Goods (TCG) Market Mapping Analysis-
Census Study.
Marketing
18 GFK Pakistan Develop a detailed Job description and job specifications for
GFk Pakistan.
Marketing
19 GFK Pakistan The project will involve creation and revision of Company’s
policy manual.
Marketing
20 NED Date Juice An in depth research on New Product development. Marketing
21 Mother Care Assessment of Field Force (Karachi Region) to assess team’s
working, conduct a survey to identify issues and then propose
solutions for better performance to eventually reflect on
company’s sales.
Marketing
22 Mother Care Assessing the market position of Mothercare (Pakistan) vis-a-
vis the Baby Care segment, Studying the potential of the Baby
Care segment, current trends, forecasting future trends and
the possibilities for Mothercare (Pakistan).
Marketing
23 Aga Khan
University Hospital
Research on market practices on diversity in related and
unrelated organisations. Summarise current practices within
the institution and Propose innovative methodologies of
including diversity in workplace based on current findings.
Human Resources
Management
24 Soneri Bank
Limited
Introduce new and innovative product & services. The product
should be distinct and developed by understanding the
existing market scenario and analysis.
Marketing
25 Soneri Bank
Limited
A digital strategy should be proposed for the bank which is
unique from the current market and should have digital
incentive campaigns.The project should have the assimilation
of our brand promise “Roshan Har Qadam!”
Marketing
26 Soneri Bank
Limited
Introduce a CSR policy for the bank by reviewing the previous
years’ and existing CSR activities and devise the future action
plan for the same.
Human Resources
Management
27 “Aitemaad” Islamic
Banking
National Bank of
Pakistan
Market research of existing Private Sector Hospitals / Clinics
regarding their financing needs / requirements. Preference to
be on the ones being operated / owned by female
entrepreneurs.
Finance
28 Shield Corporation
Limited
Develop HR Strategies; Policy for Health & Safety and
Succession Planning policy.
Human Resources
Management
Page 13
29 Krypton Energy Research on new market entry with: Further product
enhancement, Investor grade business plan and Strategic
partner development
Marketing
30 MotelsPk.com This Captone engagement is for
1. Research consumer needs, preferences
2. Partners identification and concept discussion
3. Complete business model development
4. Revenue and financial forecasting
5. Investment and ROI calculation
6. Go to market strategy
Marketing
31 Blitz advertising
Co.
Strategies for developing an Effective HR Management
System. Taking the system towards functionality, identifying
loopholes, making suggestions for improvement, user
acceptance and training.
Human Resources
Management
32 PEPSICO
INTERNATIONAL
The idea is to analyze the sales patterns, SKU wise historical
sales for profitable SKUs, fluctuations in SKU wise sales and to
better understand the safety stock and other related
warehouse KPIs.
Marketing
33 National Foods
PVT. LTD
In depth Comparative Market Research of National Foods-
Jams and Jellies with its competitor Mitchells.
Marketing
34 Fin tech Research Project on Mobile Payments for emerging markets. Marketing
35 COPHC Indepth anylsis on Petrochemical Industry. Marketing
36 Pirani Group of
companies
Study to increase Productivity through better Supply Chain
Management and Quality Management strategies of Motor
Cycle Manufacturer
Supply Chain
37 Ship Breaking and
Recycling Industry
Improving Supply Chain Management through Environmental
compliance – Study, Analysis & Recommendations
Supply Chain
38 Research Study Application of Halal in Supply Chain Management Supply Chain
39 Gawadar Port Developing cold Chain for Increasing fish supply Supply Chain
40 Pakistan case
studies
Analyzing Prospect of Digital Technology in Agriculture – to
increase Supply Chain – Bench marking best practices
Supply Chain
41 Crescent Steel Pipe
Plant
Life cycle assessment of Pipe material for water, oil & gas –
Large diameter pipes
Supply Chain
42 Research Study Companies motivation to promote OSHA – through the supply chainSupply Chain
43 Crescent Steel Pipe
Plant
Supply Chain of Pipeline material issues and best practices. Supply Chain
44 Research Study Research on Pak Afghan transit issues. Supply Chain
45 IoBM Implementation of ISO 50001 to Solar Project IoBM (Energy
Management)
Supply Chain
46 Gawadar Port Application of Supply Chain securities -Port Management Supply Chain
Sr. No Company Name Project Details Faculty
Fall 2017
Page 14
1 Aman Foundation Conduct a research to gain an insight on what factors an
organization considers when developing a CSR initiative, How
does it identify social sector organizations based on its CSR
objectives, primarily
● Banking
● FMCGS
● Pharma
● Corporates
● Textile
Marketing
2 Pizza Hut Conduct a comparative analysis of Pizza Hut and its
competitors to figure out the reason for decline of its market
by analyzing its Channels and Marketing strategies.
Marketing
3 Cheetal
Technology
Design a plan to decrease accidental rate by providing an
accurate warning signals for approaching train and make
people alert if any train is within the warning range.
Open
4 NOWPDP Develop Strategy for Merchandise.
NOWPDP would like to create a merchandise brand to
showcase the various skills of persons with disabilities.
Marketing
5 NOWPDP Conduct a research on Employability and Opportunities for
young persons with disabilities interviews, compiling data, and
organizing workshops and conferences pertaining to the
research.
Human Resources
Management
6 NOWPDP Identify and reach out to new organizations who could be
potential employers for persons with disabilities.
Human Resources
Management
7 NOWPDP To work for the project Yaqeen (Self-employment) which
includes identifying potential PWDs interested in starting their
own business and making business plans.
Marketing
8 TORCH Office
Systems
Construct a Marketing Plan which comprises of Industry
analysis, key challenges within the Industry and overall
assessment of 4Ps and service level of the Industry.
Marketing
9 Block Chain Tech
(Pvt) Ltd.
Part of Planet N
Group
A feasibility report to determine the acceptance and viability
of common platform of loyalty programs.
Marketing
10 Tez Financial
Services
Conduct a research to assess the demand for nano credit,
which would help Tez develop its product
development/launch strategy.
Marketing
11 Bush Boake Allen
Pakistan (Pvt) Ltd
Identify how production can be increased with existing
resources. Formulate succession planning and make job
description of organization profile & management process
Marketing
12 Gadoon Textile
Mills Limited
Formulate a robust strategy to keep itself on the edge from its
competitors in accordance with the socio-economic outlook of
country
Marketing
Page 15
13 Allied Rental
Modaraba – (CAT
Rental Store)
Study and Analyze Cranes Market in Pakistan (Excluding
Tower/ Building Cranes/Port Cranes) Marketing
14 BRIDGES Project,
Charter for
Compassion
Design Marketing Plan to equip children of all ages with basic
education and empower them with skills that will speed up
their learning.
Marketing
15 DATALOG –
www.datalog.pk Conduct market survey and identify the IOT Solution needs of
different market segments. These segments are:
1. Oil and Gas
2. Solar Energy
3. Water Management
4. Manufacturing – Production Monitoring
5. Warehousing / Logistics
Marketing
16 Patients’ Welfare
Association Civil
Hospital Karachi
Conduct a research based marketing plan & strategy to make
PWA a brand.
Marketing
17 Gorey
International
Design the brand element for Hygiene razor of Gorey
International and formulate a positioning strategy, brand
essence and product launch & campaign.
Marketing
18 NutraLake
Healthcare
Conduct detailed research for launching the dietary
supplements.
Marketing
19 GfK Pakistan Design a detailed job description and specification under the
supervision of HR’s representative.
Marketing
20 GfK Pakistan To make a detailed Consumer Experience Business Plan for
GfK Pakistan analyzing competitor analysis along with services
which are being offered.
Marketing
21 The Sohail Zindani
Company
To set up Pakistan’s first ever Speaker Bureau. The objective
of the bureau is highlight top-class Pakistani speakers, along
with a scope / prospect of having international trainers on the
same panel.
Human Resources
Management
22 Telemart
Conduct a study of overall E-commerce industry of Pakistan :
1. Most selling Products/Categories
2. Threats to the industry
3. Opportunities for growth
4. Future of online shopping in Pakistan
5. Comparison with E-commerce industry of other countries
(USA, UK & India)
6. Recall of Telemart
7. Analysis of major e-commerce players of Pakistan.
Marketing
23 Sukoon.com.pk Design a pricing strategy for Sukoon.pk and to introduce a
‘phygital’ model of Sukoon where we leverage local hardware
store.
Marketing
24 Jang Media Group To conduct a research analyzing how Digital Media is taking
over on Print Media.Marketing
Page 16
25 NutraLake
Healthcare
Conduct detailed research on maternal care herbal products
and design awareness campaign for the benefit of the
products.
Target market:
1. Married Females
2. Obs/Gynecologist
3. Dermatologist
Marketing
26 COPHC Pre-feasibility report on Heavy Metal Recycling. Marketing
27 E-Agro Pvt Ltd Design a marketing plan and conduct a consumer buying and
media channel survey in different areas of Karachi for
launching of retail store.
Marketing
28 10xC (Private)
Limited
Conduct a research which will entail the task of preparing a
detailed data base information. The research may entitled to
Startups eco system, Companies, Angel Investors, Universities,
New technological trends and Incubators.
Marketing
29 Pioneer Distributor Pre-Feasibility report on acquiring distribution of local or
foreign companies in pharmaceutical and consumer goods
category.
Marketing
30 Pioneer Distributor Feasibility report towards expansion by setting up a
manufacturing facility of pharmaceutical and OTC products in
Karachi.
Marketing
31 Unipedia Edtech
(PVT) Ltd.
Develop Brand Positioning strategies for Unipedia. Marketing
32 COPHC Pre- Feasibility report on Coal Industry. Marketing
33 Amir Adnan -
Shapar (Pvt.)
Limited
Conduct a research on industry practices relating to education
and compensation structures of sales force in retail industry.
Human Resources
Management
34 Burger King Design strategies to regain market share by doing comparative
analysis.
Marketing
35 Engro Fertilizers
Limited
Create brand awareness, formulate promotion, channel
strategy, digital strategy for other allied agriculture inputs like
Seeds and Pesticides.
Marketing
36 Toyota Indus
Motor Company
Prepare Sales Standard Operating Procedure Manual (
Application Part-2 )
Marketing
37 Mandi Express Create, execute and optimize marketing campaigns by using
data analytics, google and face book analytics for organic
products.
Marketing
38 TPL Holdings Pvt
Ltd
Design the following:
1. Learning & Development Dashboard (Training record)
2. Learning & Development Manual
Human Resources
Management
39 TPL Holdings Pvt
Ltd
Design and Implement Learning Management System (LMS) Human Resources
Management
40 Ehtesham
Packages
Design Management Trainee program Marketing
Page 17
41 Ehtesham
Packages
Design the following;
1. Job description and K.P.I 's for those job designations. 2.
Design quarterly evaluation forms.
Human Resources
Management
42 Dollar Industries
Private Limited
Extensive research on benchmarking training & development
policies & procedures, departmental structures, interventions,
relevant vendors including technical and non-technical,
budgeting, TNA methodologies, staff profiling and result
oriented T&D practices of manufacturing industry (SME to
large companies).
Marketing
43 MARCH DESIGN To reinvigorate existing marketing plan with activation
planning at schools & universities across Pakistan), & creating
an operational plan (leading to fool-proof data, inventory, &
personnel management) given our existing resources.
Marketing
44 Horizon Pakistan Develop the following; 1)
Career Path
2) Promotion Policy
3) Succession Planning
4) Employer Branding
Marketing
45 Ismail Industries
Limited
(CandyLand, Snack
City & Bisconni)
Develop comprehensive HR strategy for strengthening the
employer branding of Ismail Industries.
Human Resources
Management
46 Sync & Secure Design Marketing & Promotion strategy to address planning
and execution of chosen growth strategies.
Marketing
47 Pak Oman Asset
Management
Company Limited
Create synergy and strategic coherence among the merged
entities Pak Oman AMC and Askari Investments w.r.t.
products, systems, branding, financial position and teams to
achieve company’s business growth objectives in short and
long term.
Finance
48 “Aitemaad” Islamic
Banking
National Bank of
Pakistan
The project entails Primary as well as Secondary research to
create awareness about life insurance program.Finance
49 Meezan Bank Ltd Design a detailed Organization Structure, HR requirements,
target market, training, demand size, Gross yield and Return
on Average Assets for SME segment of Meezan Bank Ltd.
Finance
50 Institute of
Business
Management
Conduct a rigorous review of Banking Sector and carry out
rating and ranking.Finance
51 Central Depository
Company, Pakistan
To explore the challenges and opportunities in the
development of Islamic Capital Markets in Pakistan.Finance
Sr. No Company Name Project Details Faculty
Spring 2018
Page 18
1 Global linkers and
Developers
Provide feasibility of starting construction in Bahria Town
Karachi and DHA City Karachi and Design detailed marketing
plan based on local and international best practices.
Marketing
2 Reveal Pakistan Design Marketing Plan for Reveal Pakistan Psychometric
Testing Program.
Marketing
3 The Car Mall Understand the impact of new SRO on import policy of
Pakistan and its implications . Design distribution channel and
do research on product pricing, distribution channels of
competitors.
Marketing
4 Upsurge Global Coduct Competitive Analysis of local and international
competitors of Upsurge Global.
Marketing
5 Television Media
Network-
Express News
Conduct researches on TV viewer ship and to understand the
co-ordination between advertising and TV programs.
Media
6 Habitt Storage-This study will help the merchandise dept in a more
refined and accurate selection of products for our customers.
This should also help us understand how they are currently
addressing the issues faced and what are the expectations
that can be seen as gaps in the market.
Marketing
7 Habitt Furniture- Is to verify if the range we have with respect to
prices and designs is appropriate. We might be undergoing
major portfolio changes after this study if required and
stakeholders will include the merchant team, design team and
marketing.
Marketing
8 Dalda Foods Brand Strategy Development and Way Forward. Marketing
9 Pakistan State
Oil(PSO)
Pre- Feasibility report on Lubricant Industry in Pakistan. Marketing
10 Textile Institute of
Pakistan
How to increase awareness of Textile Institute of Pakistan and
its 6 undergraduate programs.
Marketing
11 Textile Institute of
Pakistan
How can TIP improve its link with the Industry, especially
Textile & Apparel, and Allied.
Marketing
12 Salaf Foods Design and develop strategies for structuring of
“Organizational Development” department of the company.
Human Resources
Management
13 Salaf Foods
Design & develop the department of “Franchise Support”.
Human Resources
Management
14 Salaf Foods Develop Marketing & Sales plan of ‘iscoop’ to help its launch. Marketing
15 Salaf Foods Develop Marketing & Sales plan of ‘iyshcleem’ to position it in
top segment of “Premium Ice-cream Retail Shops”.
Marketing
16 Ismail Industries
Limited
(CandyLand, Snack
City & Bisconni)
Develop a comprehensive HR strategy for; 1.
Employer Branding 2.
Performance Management System 3.
Standard Operating Procedure.
Human Resources
Management
Page 19
17 Ibex Global Automation of Employee Onboarding, Lifecycle & Off boarding
with impacts on cost savings and employee engagement.
Human Resources
Management
18 Technopak
Advisors (Pvt.) Ltd
Comparative study: Process Observations and Data collection
for identifying the Gaps in production KPI of an apparel
manufacturing organization and comparison against the
international Bench Marks.
Human Resources
Management
19 Pak-Qatar General
Takaful Limited
Develop Business and Marketing Plan supported by
sustainable financial growth.
Marketing
20 Santex Conduct a customer study on Butterfly Santex. Through which
better understanding can be gathered about usage , behavior
and attitudes of females concerning hygiene.
Marketing
21 Gaditex Formulate Strategies to grow Sav Your as a brand and
promote participating business brands to consumers.
Marketing
22 United Nations
Development
Program
Identify the requirement of employability skills (Technical &
Life-skills) in Karachi’s service sector and identification of
potential service industries (Producer Services, Distributive
Services, Personal Services and Social Services) who can
accommodate the growing number of labor force each year.
Human Resources
Management
23 Brain Child
Communications
Pakistan
Conduct a customer study on E-commerce Industry. Through
which better understanding can be gathered about usage ,
behavior and attitudes of consumers.
Marketing
24 Forever Living
Pakistan
Develop Marketing and Sales Plan for ‘Forever’(US based
herbal products) in line with the consumer behavior in
Pakistan.
Marketing
25 Sindh TEVTA Feasibility study for introducing new Market-driven Technical
Education & Vocational Training (TEVT) courses in 251 Sindh
TEVTA institutes based on the current and future
requirements of the China Pakistan Economic Corridor (CPEC).
Human Resources
Management
26 Sindh TEVTA An analysis on the Impact on Technical Education & Vocational
Training (TEVT) sector in Sindh after the formation of Sindh
TEVTA in 2009
Human Resources
Management
27 Blitz Advertising Research study on Pasta Industry. Through which better
understanding can be gathered about usage , behavior and
attitudes of consumers and retailers towards local and
international branded Pasta.
Marketing
28 Mother Care Assessment of Field Force (Karachi Region) to assess team’s
working, conduct a survey to identify issues and then propose
solutions for better performance to eventually reflect on
company’s sales.
Marketing
29 Mother Care A comprehensive research & market study aimed at getting
market insights for Diapers and Baby Hygiene Products.
Marketing
30 Abbott Nutrition
International
Conduct Competitor Analysis for its Brand Pediasure, as
competing brands are spending higher on incentivizing trade
and consumers.
Marketing
Page 20
31 The Aga Khan
University
Conduct an indepth research to understand employee
aspirations, gain insights into what makes an organization
attractive to work for.
Human Resources
Management
32 The Aga Khan
University Conduct a survey identifying both local and global
organisations with best employee portals. Identify gaps and
make suggestions to improve AKU existing employee portal.
Human Resources
Management
33 Soneri Bank
Limited
Design and develop a unique youth centric bank account for
Soneri Bank customers.Marketing
34 UBL Insurers
Limited
Develop and propose plan for execution of Branding Strategies
for UBL Insurers Limited.
Marketing
35 UBL Insurers
Limited
Conduct employee satisfaction survey and analyze factors
affecting it, also suggest areas of improvement.
Human Resources
Management
36 Dunkin’ Donuts
Karachi
Identify the issues affecting the sales at Dunkin’ Donuts. Marketing
37 REHBER TRADERS: official distributor for
NESTLE AND PEPSICO
products
Design and develop Distribution strartegies, with reference to
Kaizen.
Marketing
38 Ethesham
Packages
Digital Media Planning for Ethesham Packages. Marketing
39 Nutralake Conduct a customer insight study by analyzing the global
market trends and to create public awareness of their
Nutraceuticals Products. “ Health wise USA”
1 Joint Plus Tendons and ligament
2 Gluta Fair Whole skin whitening pills
Marketing
40 Pioneer Distributor Develop strategies to launch a pharmaceutical company by
the name of Lifra Pharmaceuticals.
Marketing
41 Pioneer Distributor Design and develop Distribution strartegies for new startup
known as " Organivo".
Marketing
42 Ferrero Trading
Luxembourg
Conduct a Consumer Survey on Nutella( a brand of Ferrero).
Through which better understanding can be gathered about
usage , behavior and attitudes of consumers in SEC B,C.
Marketing
43 SoGo
Market Survey of imported toys being sold online. Develop
strategies to increase market share in Online Toys category
Marketing
44 SoGo Market Survey of LED lights, bulbs, panels etc. Develop
strategies to increase market share, brand share in LED lights,
bulbs and panel industry.
Marketing
45 Syngenta Pakistan
Limited
Develop consumer profile and market strategies for increasing
consumer base.
Marketing
46 GfK Pakistan Technical Consumer Goods (TCG) Market Mapping Analysis-
Census Study.
Marketing
47 Upsurge Global Coduct Competitive Analysis of local and international
competitors of Upsurge Global.
Marketing
Page 21
48 Ideas by Gul
Ahmed
Development of a contemporary brand strategy.
Charting IDEAS on the retail landscape as a brand
Mystery Shopper Analysis.
Marketing
49 Qureshi
Enterprises
Design a Marketing Plan of Cooking Sauces from Thailand
(Razmin)Marketing
50 Qureshi
Enterprises
Design a Marketing Plan of Pet Food (Me-O Cat Food, Smart
Heart Cat food & Dog food) Marketing
51 New Concept Eureka Global Education is an umbrella of different
educational brands. Suggest brand repositioning strategies.
Conduct research on competition based analysis with respect
to local and international brands.
Marketing
52 New Concept Construct Brand Development strategies for Chachagee
Resturant.
Marketing
53 Television Media
Network-
Express News
To conduct researches on Advertisers for the effectiveness of
their advertising according to TV rating.
Marketing
54 Daraz.pk – Rocket
Internet Customers reluctance towards Grocery shopping on Daraz.pk
-Assess factors that influence online buying decisions
-Recommendations/Solutions to incline customers towards
Grocery shopping
Marketing
