Summer Heights Kayaking Business Plan 1
To Whom It May Concern,
My name is Luke Laurin I plan to develop and create a sea kayaking business on the
shores of Georgian Bay which offers a destination vacation style trip and the joys of sea
kayaking. We are unlike any other sea kayak rental or instruction group in the area we offer
small ratio of guides to clients, proper boat outfitting and hands on learning. The real joy of the
trip comes from getting off the water where our guest stay in luxurious cabins and then dine in
our 5 star restaurant.
We are and industry leader in the specific market and in closed are the necessary tools
to form a successful business which are enclosed here from financial reports, risk assessment,
insurance forms, mission statements, mandates and all details of forming and running a
company.
Thank you for reading and absorbing this information and seeing it as a genuine
opportunity for a business in this small niche market.
Regards,
Luke Laurin
Summer Heights Kayaking Business Plan 2
Business Plan- Summer Heights Kayaking
The Business of Outdoor Adventure
Jeff Jackson
Luke Laurin
Wednesday March 21st 2012
Summer Heights Kayaking Business Plan 3
Table of Contents
Cover Letter
Title Page
Table of Contents
Executive Summary
Business overview and objectives
Mission statement
Defined objectives (short and long term)
History, overview, business model, ownership, product summary
Industry background
Industry overview and analysis
Opportunity and proof it exists
Market approach
Target market
Product offering
Price
Distribution / purchasing model
Promotional strategy
Comparative advantage / competition
Location and facilities
Financial needs and projections
Startup costs
Cash flow analysis, 24 months minimum
Income statement at 12 and 24 months
Account for differing capacity utilization rates
Break even analysis – provide a monetary,
Time and units sold figure
Balance sheet
Human Resources
Organizational structure
Management team and skills
Personnel plan
Job descriptions
Summer Heights Kayaking Business Plan 4
Recruitment plan
Contracts
Induction process
Training
Assessment
Retention and succession plan
Legal
Legal ownership structure
Laws and regulations that apply to operation
Risk management
Hazard assessment (organization & activity)
Systems planning
Environmental risk management
Summer Heights Kayaking Business Plan 5
Executive Summary
Enclose in this report is an extensive instructions into creating a destination
retreat for sea kayakers and even resort goers. It contains detailed reports of target
markets, finical reports, risk management, human resource, example documents and
overall structure of the company.
The company will be a corporation with a business to business relationship with
an preexisting restaurant and lodging area witch extensive beach front property and
forested land. SHK will teach personalized kayak instruction with a low instructor to
client ratio and expensive course cost covers for top of the line equipment and
instruction and five star accommodations to be seen as a relaxing and fun time to
spend with family in friends.
The entire facility will be above industry standard and attract the most select
group of people those who are well-educated and well paid making Summer Heights
kayaking one of the most exclusive sea kayaking resort destinations in North America.
Summer Heights Kayaking Business Plan 6
Business Overview and Objectives
Mission Statement:
“Summer Heights kayaking mission is to offer the highest quality of instruction and
safety and be an industry leader in the sea kayaking and resort vacation.”
The objectives of the company are very simple we plan on being a successful
small size business. For our short term goals we plan on building our clientele and build
our name stake in the industry. For long term goals we will pay off our startup costs,
renovate our cabins and facility’s and refine our policies to offer the best in customer
service.
The history behind the company is short and still being written, I felt with the
growing number of outdoor enthusiasts and the lack of high end instruction and resort
vacation package all bundled in one. The idea is a family will come on the Friday night
and be able to stay for a 3 or 5 day package where they get their own luxury cabin and
enjoy days spent on the trails or on the water in the sun. Our business management
starts off with our Mission and Identity which is the exact same in our program
development system since they are crucial for both. Next is our business model and this
is how we are going to shape and what we want it to look like in the end product. Then
by applying a strategic market placement in a specific niche we can create a revenue
generating business which is essential. The program development is next since it is
what the company is really offering it is one of the most crucial part in our systems
cause without it there is nothing. When the program starts to generate an income the
Summer Heights Kayaking Business Plan 7
financial management will occur and this will cover all the book keeping and accounting
operations. The final stop in this system is reviewing if the business is growing and
maintaining its stability within the market. If there is and discrepancies then we go back
to our mission and identity and match what we originally started with or make it clear
we are re-inventing and publicly change our mission and image.
The ownership of the company is a business to business one with a preexisting 5
star restaurant with a large property and waterfront location; we will also be a
corporation.
In the Outdoor Adventure world there are still many areas of development from a new
activity all together to refining something that has been done for many years. In my
business proposal I will be going into the depths of the sea kayaking industry and
looking into a resort based Sea Kayaking establishment. Sea kayaking is typically done
on coastal areas or large bodies of water and offer rentals and able to send out large
expeditions. There is no Business that has a resort based approach.
My business plan is to create one of the largest destination places for Sea
kayaking in the heart of Muskoka. Located near parry sound on the shores of Georgian
Bay this resort will offer activities for the whole family including spa and 4+ star dinning
and luxurious cabins and for the more adventuresome type 1,3&5 day sea kayaking
experience.
Summer Heights Kayaking Business Plan 8
Proof an Opportunity Exists
The opportunity exists in the industry because there is a demand for people
looking for longer family oriented vacations and combined with the sport of sea
kayaking which can be very minimal physical effort and anyone with any previous skill
set can do it.
The average sea kayaking location is one of two options either short
accommodation and usually doesn’t even include accommodations of dinning and are
usually meant for rentals and short term use or long expedition style trips but very
limited in dinning and again accommodations.
0
1
2
3
4
5
6
White Squall
Black Feather
Summer Heights SeaKayaking
Summer Heights Kayaking Business Plan 9
The Business Concept
The current name for the company is summer heights kayaking is still subject to
change the name is meant to reflect the main season of operation being the summer
months and heights representing important part of a given time so combined summer
heights kayaking reflects the best part of the summer was my stay here.
We will be located on the shores of Georgian Bay just north of point o barrel and
have a beachfront location. The selling point for the area is being in Muskoka and warm
water and exceptional Sea Kayaking without the consequences of an ocean
environment.
Our target marketing would be average North American family’s people who are
interested in the outdoors and have some vacation time they would like to spend with
their family and see value in living a physically fit lifestyle.
Our product is fairly simple it’s a 1,3 or 5 day sea kayaking experience we offer
intro courses as well as longer more skill and exploration based courses. The facility
itself will have other off water activities. Price for a stay ranges at 100.00 Dollars a
night for accommodations for a family and includes meals. The Sea kayaking instructor
for 1 day is $40.00 per person 3 day is $125.00 per person the five day Sea Kayaking
package is 200$ per person. The spa is 100$ for full day and field game rentals are
included in the accommodation.
Summer Heights Kayaking Business Plan 10
Consumers can book their stay online and reserve a time. We are usually booked
up and we have a waiting list so for any cancelations we offer the weekend to who is
ever on the top of the list. We accept online payments for pre-paid weekends and
week-long stays we also accept payment at time of arrival and check in. Our
promotions will be a split effort through online marketing using various social media
outlets as well as television and radio advertisements. For the first several years of the
operation will build a client mailing list to mail out holiday and special event offers as
well as coupons only available to clients on our mailing list.
Financial feasibility
The Market size is fairly large for the geographic region with several million
people living within a 3 hour drive from our facilities and anyone who has a family but is
interested in the sport of just getting away will find our company meets their needs.
Our company operate 4 months out of the year so revenue will peak during the
late spring into summer months then is practically nothing mid-September. We need to
employee a number of employees most will be making minimum wage such as kitchen
staff, housekeeping, and maintenance and so on. Our guide staff will make a salary
depending on experience level as well as certifications. Average family will most likely
spend 600- 800 $ with a stay with us and having enough accommodations for 30
family’s if we get on a weekly base’s 75% capacity we will be earning around $16,000 a
Summer Heights Kayaking Business Plan 11
week and having around 20 operating weeks the estimated income in the summer
months would be $320,000.
Start-up Coast for the business is fairly high since we are a resort based
accommodations. We would need at least $ 500,000 for an initial cost. Some of our
major expenses include housing and dinning facilities. Purchasing a section of
waterfront and land is among the larger costs for these operations. Building our
restaurant will take up most of the cost as well as the family cabins. Other notable costs
would be equipment such as lifejackets and boats. Landscaping alone for the facility will
cost us at least 50,000. The number is very high but since it a resort location it is also
required. It can also be done in phases as well cut out for the first 2-3 years half the
cabins and rental fleet.
All these costs are subjected to change but for a company of this size to start up
it needs a firm platform.
The average person that we want to be part of our business is already out there
spending their money on sea kayaking related adventures we just want to bring them
closer to home in a sense and show the unknown beauty that is Georgian bay and the
surrounding area. There is a sense of adventure and relaxation and travel and the
whole resort feel of being pampered appeals to this age bracket who is more interested
in the experience of their stay. Our high price will mean we won’t we affordable to the
average working person this is our vetting process and sets the standard and image we
want as the fanciest facility for the richest and most successful.
Summer Heights Kayaking Business Plan 12
Industry and Target Market Overview
Sea kayaking is a growing activity in Canada due to the location geographically
Canada has the most fresh water in the world and is surrounded by beautiful oceans.
The average clientele is almost evenly divided between males and females, with a
slightly higher percentage of female clients. The majority of clients are between 35 and
54 years of age, and travel mainly as couples, families or individuals, rather than with
group tours. Businesses reported that most of their sea kayaking clients stay between 2
and 5 nights in the local community and that over half of their clientele travelled to the
community specifically to participate in sea kayaking activities.”
(www.tourismbc.com/research, 2006.)
Sea kayaking is a large business especially in Canada with over 116
companies in British Columbia alone offering such activities related to sea kayaking.
Such services and products included sea kayak tours (day trips and multi-day trips),
kayak rentals, sea kayak instruction, and recreational and professional guide training.
(www.tourismbc.com/research, 2006.)
Table .1
Participant Numbers in BC, 1996
Kayaking Destination Kayakers User Days
Gulf Islands 7,340 22,020
Johnstone Strait 3,430 20,580
Broken Islands 2,250 13,500
Clayoquot Sound 1,880 11,280
Nootka Sound 1,422 7,119
Broughton Archipelago 1,000 5,475
Kyuqot 615 6,150
Others 11,103 55,446
Total 29,040 141,570
Source: Fisheries & Oceans Canada 2003
Summer Heights Kayaking Business Plan 13
With almost 30,000 people going kayaking in B.C alone Which makes 9% of B.C’s
population had gone Sea kayaking that means that’s Canada’s population which in was
1996 was 28,846,761 had done the same in 1996, 2,596,208.5 in Canada went sea
kayaking which is a fairly substantial number.
From the TAMS study in 2005-2006 they said that 2,334,205 of Canadian
travellers which makes up 11% of the 20.9 million (who traveled in that time period.)
Went either canoeing or kayaking in freshwater and 783,552 went canoeing or kayaking
in oceans which make up 4% in Canadian Travelers which comes fairly close to the
projected number in 1996. (TAMS, 2006.)
There is a large market available for a destination sea kayaking facility and with
Georgian Bay offering easy accessibility and breath taking cottage look and feel the
opportunities are endless. The age groups for people who are sea kayaking fit right into
the baby boomer population and now with most of that age bracket retiring there is more
free time and money in a 40-60 year old person’s schedule. With the growing health
craze Sea Kayaking is one of the biggest advantages for a low skill, low risk healthy
alternative.
The sector I plan on developing within is a very small one in the larger picture of
Sea Kayaking. Most businesses are small usually for rentals and day trips and almost
none with overnight attractions. My plan is to create a destination sea kayaking location
with five star dinning and luxurious accommodations as well activities for everyone
including spa and biking tours and you guessed it, Sea Kayaking on the Beautiful
waters of Georgian Bay.
Summer Heights Kayaking Business Plan 14
The Competition in the area is fairly limited. There are a large number of sea
kayaking operators as well as fine dining and spa with an outdoor feel but none are
resort based or combined together. Some Business’s that are comparable would be
White Squall who offers limited stays and mediocre dinning and accommodations but a
very extensive Sea kayaking program.
Summer Heights Kayaking
White Squall
Black Feather
Sea Kayak BC
Sea Kayaking BC has a lodge based facility but only features a 3 night stay and
doesn’t focus on a finer dinning aspect like we do but offers more a relax spot after your
day trips and not a cabin or tent.
High Price
Low Price
Resort Based Non-Resort Based
Summer Heights Kayaking Business Plan 15
There are around 200 Sea kayak operators in Canada with just over half being in
BC alone. Almost none are offering the opportunities Summer Heights kayaking has to
offer. Nationally there isn’t the general landscape or economy able to support sea
kayaking in the same size comparable to North America.
The opportunity is a resort based destination kayaking facility on the beautiful
shores of Georgian Bay in the Muskoka region of Canada. No Where else can you find
Luxurious accommodations, Fine dining, Spa Treatment, as well some of the nicest sea
Kayaking in Canada. We will also be offering winter packages with sled rides,
Scandinavian spa treatment, ice rink & much more.
The majority of people who are sea kayakers recreational or avid are all among
the baby boomer population all make a substantial income and have a larger budget
then the average Canadian considering the higher costs of the activity. Approximately 1‐
in‐10 are in their mid‐thirties to mid‐forties and about one fifth are 55 years of age or
older. While Sea Kayakers’ age distribution closely resembles the age profile of all
American tourists, it differs from the typical U.S. visitor to British Columbia, particularly
at the older end of the age spectrum. Specifically, almost half of the Americans who
have recently taken an overnight pleasure trip to the province are 55 years of age or
over but only one‐fifth of the sea kayaking market is at least 55 years old. Men (57%)
are somewhat more likely to be Sea Kayakers than are women (43%), with younger
men (18 to 34 years) representing about one‐quarter of the market and younger women
representing only about one‐sixth.” (TAMS, Research Resolutions and Consulting Ltd.
March 2007.) Although this comes from American numbers being closely linked
economically to the United States the numbers would remain similar.
Summer Heights Kayaking Business Plan 16
Table 2.
Race and education along with income is the next big key factor in the
participants in this activity. Sea kayaking is on the expensive side of things for an
average participant you would have to include travel, lodging equipment rental and
insurance and it’s not always for your average Joe. The people who are doing this sport
are either 1 of two things. First they are on the younger side of the age scale (18-25
years of age) who are outdoor enthusiasts and second people over the age of 55 who
are finding something to do in their retirement and have disposable income but would
like to enjoy natural beauty’s.
Summer Heights Kayaking Business Plan 17
Table 3.
Table 3 shows the trends of average income and race as well as education level
attained in relation to the number who are sea kayakers and can be similar to the of
Canada.
The ideal target market for operators would be in the above tables to
either in the high adventure younger side of things mainly expedition style or with the
older crowd of people who would most do it on a day trip and more natural interpreting.
Summer Heights Kayaking Business Plan 18
For companies this would have to do with their location geographically someone who is
on more of the oceanic side of things might appeal to older crowd just because of travel
costs and living expenses among the coastal cities. The opportunity is present due to
the high number of people travelling to the coastal cities are generally all older cause of
high cost and expenses if we offer an even more luxurious package in their own
backyard then they are able to spend double the money on the resort along cause travel
cost will be a fraction of going out west or east.
My target market is fairly large mostly consisting of White well educated male
and females who are around 45 and older with kids and grandchildren. As you can see
in the below charts that come from a recent TAMS studies and are the same as
previously posted
Summer Heights Kayaking Business Plan 19
The average person that we want to be part of our business is already out there
spending their money on sea kayaking related adventures we just want to bring them
closer to home in a sense and show the unknown beauty that is Georgian bay and the
surrounding area. There is a sense of adventure and relaxation and travel and the
whole resort feel of being pampered appeals to this age bracket who is more interested
in the experience of their stay. Our high price will mean we won’t we affordable to the
average working person this is our vetting process and sets the standard and image we
want as the fanciest facility for the richest and most successful.
Summer Heights Kayaking Business Plan 20
Product Offering:
A walk through our classic weekend stay would be the best way to highlight all the
features and offering we have of the product we are selling. Arrival is around 12 pm on
Friday you check into your room get settled then we have a beach afternoon soaking up
the afternoon sun get fitted in your kayaking gear have drinks and listen to some
music, then we will be offering dinner from 5:30-9:00pm we offer a fire on the beach
most nights and some form of live entertainment.
The Saturday breakfast is served at 6:00am till 10:30am then depending on what
your pre signed up for all activities start at 11:00am and run until 4:30pm the four
packages we offer our main Sea Kayaking package which offers an all Saturday day trip
and a sunrise paddle on the Sunday, our spa package is two days off full spa
treatments and relaxation therapy and we also offer a bike and kayak package where
they participants kayaks the Saturday and bikes around the large property trails the
Sunday morning. Guest’ are to check out of their rooms by 2:30pm.
Price:
Price for a stay ranges at 200.00 Dollars a night for accommodations for a family
and includes meals. The Sea kayaking instructor for the 3 day is $125.00 per person the
five day Sea Kayaking package is 250$ per person. The spa is 100$ for full day and field
game rentals are included in the accommodation. The bike package is $50.00 a day per
person. The average couple or family is most likely spending $1000.00 dollars on a
single stay with us. This means with 23 villas available and working at 75% capacity the
Summer Heights Kayaking Business Plan 21
resort should gross around $525,000.00 over a 21 week operating season. With a
target market of older successful predominately white North Americans this means most
of our clientele is making a good living and makes us slightly more expensive than the
average going rate we can ensure exclusivity.
To operate our business we would need full rental equipment and housing and a
staff team of around 20 people most working for a minimum wage of 10.25 an hour
plus deductions for staff housing and meal plan. We plan on making an average of
$10,000 in profit and anything more will return to form of asset within the company the
banked amount will be used to pay for larger projects and expansions.
Distribution / purchasing model:
This product is a destination product so most of our target market will purchase us
through booking a reservation online at our website. We also cater to phone order
were out customer service representative is available mon-fri 9-5 and can help build the
perfect package for you and your family. We don’t typically take drop-ins since we
require reservations for cabins two weeks in advance and we have a store in our main
facility for purchasing clothing or candy/snacks as well as photo’s from your stay from
our professional photography crew. We direst almost all our customers to our website
where they can chat with a rep or design their own trip as well use our secure payment
network to place a down payment. We also will accept full payment at time of check in
if they have a reservation.
Summer Heights Kayaking Business Plan 22
Promotion:
The target market is in the baby boomer stage to it is an older group all well–
educated some retired some in a good job that offers vacation time and flexibility. We
will start our marketing approach in local newspapers in the GTA and Ottawa area. We
will be running 3 radio advertisements in the 5:00pm slot hopefully in hope catching
people on their local commute. We will have several TV spots. Our webpage will be
easy to access and will also purchase advertising with Google to come up in top
searches such as kayaking vacation, destination, fine dining, and luxury vacation. This
will help our target market find us when searching for their yearly trips. We are taking a
more traditional approach and using the tool of repetition both visual and auditory.
Sample Website Page:
Summer Heights Kayaking Business Plan 24
Sample Web Ad:
The company will have a limited social media strategy because of our target
market we feel it would be a loss and to focus our efforts on other resources. We will
have a face book page and updated it with upcoming events, deals and we will put up
an extensive photo album and if we are having anything special occurring albums of
such events.
Summer Heights Kayaking Business Plan 25
Comparative advantage/ competition:
We are unlike anything available to the market. With the perfect target market
for a resort based location including luxury food and accommodation in a beautiful
location no one has shown any interest to this unique sector. There is lots of room to
grow with very little competition in the entire Sea kayaking industry no one see’s the
activity as an anchor point for a company even though it has so much depth and is
dynamic enough to fit all age groups and skills level and attracts a wide variety of
people for so many reason. Summer Heights kayaking offers the best of the best and
nothing less.
Location and Facilities
The location is in Parry Sound on the Shores of Georgian Bay, We offer stunning
beach front location and resort stay with top of the line facilities and spectacular views
in our quiet remote style resort. Our equipment is housed in a temperature controlled
facility and our spa is among the top in the Muskoka area.
Start-up Costs
The following chart shows the initial start-up costs of Summer Heights Kayaking
(SHK). All are fundamental assets to the company.
Asset /Item Price in CND$ Total Source
20 Sea Kayaks $1875.00 $37’500.00 MEC.CA
Summer Heights Kayaking Business Plan 26
25 Touring
Paddles
$250.00 $6750.00 ATPaddles.com
25 Salus PFD’s $129.00 $3225.00 Paddle Shack
15 Mountain
Bikes
$350.00 $5250.00 Norco.com
Office Supplies $3000.00 $3000.00
Marketing Funds $10’000.00 $10’000.00
Rent 10’000/ Month $120’000.00
Total $185,932.00
SHK rough start up Cost’s will be around $200’000.00. We choose to rent land
from a pre-existing resort with accommodations and spa. SHK plans to work in a
partnership to create the program in a business to business relationship.
Cash Flow Analysis
The following is a representation of the first year of operations cash flow
worksheet at around 40% capacity. The second image is the Second Year at again 40
% then you can see the change in net income when I try the numbers operating at
65% capacity for two years and again in 85% capacity and finally showing what the
company would be bringing in at 100% capacity over a two year projected cash flow
worksheet.
Summer Heights Kayaking Business Plan 27
The first year’s cash flow at 40% as you can see would be considered a bad financial investment you can see how in debt
they are after the first year and on a steady decline. I started off with a 100,000.00 dollar investment and that would be sufficient in
getting a business started in the next several projections you can see where the company would make a better investment.
Summer Heights Kayaking
Monthly Cash Flow @ 40% for period from: January 2012 to:Janaury 2013January February March April May June July August September October November December Totals
Openning Balance 100,000.00 66,348.00 50,696.00 34,768.00 17,748.00 -9,279.00 -24,352.00 -27,089.00 -24,185.00 -36,416.00 -53,636.00 -70,518.00
Income
Resort Px 9 9 9 9 9 15 20 25 12 9 9 9 144
Accomidations (400 x Night) 3600.00 3600.00 3600.00 3600.00 3600.00 6000.00 8000.00 10000.00 4800.00 3600.00 3600.00 3600.00 28800.00
3 Day Sea Kayaking Px 0 0 0 0 5 7 15 20 5 0 0 0 52
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 875.00 1225.00 2625.00 3500.00 875.00 0.00 0.00 0.00 9,100.00
5 Day Sea Kayaking Px 0 0 0 0 2 6 8 10 2 0 0 0 28
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 600.00 1,800.00 2,400.00 3,000.00 600.00 0.00 0.00 0.00 7,000.00
Spa Px 9 9 9 9 7 7 5 7 8 9 9 9 97
Spa ( Px x 100) 900.00 900.00 900.00 900.00 700.00 700.00 500.00 700.00 800.00 900.00 900.00 900.00 9,700.00
Biking Px 0 0 0 0 0 5 7 5 10 5 0 0 32
Biking( Px x 50) 0.00 0.00 0.00 0.00 0.00 250.00 350.00 250.00 500.00 250.00 0.00 0.00 9,732.00
Snowshoeing Px 8 8 2 0 0 0 0 0 0 0 3 8 29 382 Total Px
Snowchoeing ( Px x 50) 400.00 400.00 100.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 400.00 1,450.00
Income for month 4,900.00 4,900.00 4,600.00 4,500.00 5,775.00 9,725.00 13,525.00 17,200.00 7,075.00 4,500.00 4,650.00 4,900.00 86,250.00 Total Income
Expenses
Variable Resort expense:
guide wage 340.00 340.00 220.00 180.00 280.00 500.00 700.00 840.00 500.00 280.00 240.00 340.00 4,760.00
Resort Maintence 2% 98.00 98.00 92.00 90.00 115.50 194.50 270.50 344.00 141.50 90.00 93.00 98.00 1,725.00
food 10% 490.00 490.00 460.00 450.00 577.50 972.50 1,352.50 1,720.00 707.50 450.00 465.00 490.00 8,625.00
Equipment Maintence 2% 98.00 98.00 92.00 90.00 115.50 194.50 270.50 344.00 141.50 90.00 93.00 98.00 1,725.00
Total variable expense 1,026.00 1,026.00 864.00 810.00 1,088.50 1,861.50 2,593.50 3,248.00 1,490.50 910.00 891.00 1,026.00 16,835.00 Total Var. Expense
Fixed expense:
Salary 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 20,700.00 11,700.00 11,700.00 12,200.00 18,200.00 15,400.00 12,300.00 12,500.00 11,700.00 12,200.00 12,200.00 12,200.00 163,000.00 Total Fix. Expense
Total Expense (month) 21,726.00 12,726.00 12,564.00 13,010.00 19,288.50 17,261.50 14,893.50 15,748.00 13,190.50 13,110.00 13,091.00 13,226.00 179,835.00 Total Expense (Fix+ Var)
-93,585.00 NET INCOMEGain (Loss) for month -16,826.00 -7,826.00 -7,964.00 -8,510.00 -13,513.50 -7,536.50 -1,368.50 1,452.00 -6,115.50 -8,610.00 -8,441.00 -8,326.00
Closing Balance 83,174.00 58,522.00 42,732.00 26,258.00 4,234.50 -16,815.50 -25,720.50 -25,637.00 -30,300.50 -45,026.00 -62,077.00 -78,844.00
Summer Heights Kayaking Business Plan 28
The Second year at 40% operating capacity is much like the first it is a bad investment choice and wouldn’t be recommended by
any.
Summer Heights Kayaking
Monthly Cash Flow @ 40% for period from: January 2013 to:Janaury 2014January February March April May June July August September October November December Totals
Openning Balance -78,844.00 -112,496.00 -128,148.00 -144,076.00 -161,096.00 -188,123.00 -203,196.00 -205,933.00 -203,029.00 -215,260.00 -232,480.00 -249,362.00
Income
Resort Px 9 9 9 9 9 15 20 25 12 9 9 9 144
Accomidations (400 x Night) 3600.00 3600.00 3600.00 3600.00 3600.00 6000.00 8000.00 10000.00 4800.00 3600.00 3600.00 3600.00 28800.00
3 Day Sea Kayaking Px 0 0 0 0 5 7 15 20 5 0 0 0 52
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 875.00 1225.00 2625.00 3500.00 875.00 0.00 0.00 0.00 9,100.00
5 Day Sea Kayaking Px 0 0 0 0 2 6 8 10 2 0 0 0 28
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 600.00 1,800.00 2,400.00 3,000.00 600.00 0.00 0.00 0.00 7,000.00
Spa Px 9 9 9 9 7 7 5 7 8 9 9 9 97
Spa ( Px x 100) 900.00 900.00 900.00 900.00 700.00 700.00 500.00 700.00 800.00 900.00 900.00 900.00 9,700.00
Biking Px 0 0 0 0 0 5 7 5 10 5 0 0 32
Biking( Px x 50) 0.00 0.00 0.00 0.00 0.00 250.00 350.00 250.00 500.00 250.00 0.00 0.00 9,732.00
Snowshoeing Px 8 8 2 0 0 0 0 0 0 0 3 8 29 382 Total Px
Snowchoeing ( Px x 50) 400.00 400.00 100.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 150.00 400.00 1,450.00
Income for month 4,900.00 4,900.00 4,600.00 4,500.00 5,775.00 9,725.00 13,525.00 17,200.00 7,075.00 4,500.00 4,650.00 4,900.00 86,250.00 Total Income
Expenses
Variable Resort expense:
guide wage 340.00 340.00 220.00 180.00 280.00 500.00 700.00 840.00 500.00 280.00 240.00 340.00 4,760.00
Resort Maintence 2% 98.00 98.00 92.00 90.00 115.50 194.50 270.50 344.00 141.50 90.00 93.00 98.00 1,725.00
food 10% 490.00 490.00 460.00 450.00 577.50 972.50 1,352.50 1,720.00 707.50 450.00 465.00 490.00 8,625.00
Equipment Maintence 2% 98.00 98.00 92.00 90.00 115.50 194.50 270.50 344.00 141.50 90.00 93.00 98.00 1,725.00
Total variable expense 1,026.00 1,026.00 864.00 810.00 1,088.50 1,861.50 2,593.50 3,248.00 1,490.50 910.00 891.00 1,026.00 16,835.00 Total Var. Expense
Fixed expense:
Salary 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 20,700.00 11,700.00 11,700.00 12,200.00 18,200.00 15,400.00 12,300.00 12,500.00 11,700.00 12,200.00 12,200.00 12,200.00 163,000.00 Total Fix. Expense
Total Expense (month) 21,726.00 12,726.00 12,564.00 13,010.00 19,288.50 17,261.50 14,893.50 15,748.00 13,190.50 13,110.00 13,091.00 13,226.00 179,835.00 Total Expense (Fix+ Var)
-93,585.00 NET INCOMEGain (Loss) for month -16,826.00 -7,826.00 -7,964.00 -8,510.00 -13,513.50 -7,536.50 -1,368.50 1,452.00 -6,115.50 -8,610.00 -8,441.00 -8,326.00
Closing Balance -95,670.00 -120,322.00 -136,112.00 -152,586.00 -174,609.50 -195,659.50 -204,564.50 -204,481.00 -209,144.50 -223,870.00 -240,921.00 -257,688.00
Summer Heights Kayaking Business Plan 29
Summer Heights Kayaking
Monthly Cash Flow @ 65% for period from: January 2012 to:Janaury 2013January February March April May June July August September October November December Totals
Openning Balance 100,000.00 66,636.00 53,870.00 38,098.00 19,078.00 -2,708.00 -11,901.00 31,919.00 86,749.00 103,499.00 86,659.00 68,689.00
Income
Resort Px 12 15 12 9 15 23 70 80 40 12 10 12 310
Accomidations (400 x Night) 4800.00 6000.00 4800.00 3600.00 6000.00 9200.00 28000.00 32000.00 16000.00 4800.00 4000.00 4800.00 62000.00
3 Day Sea Kayaking Px 0 0 0 0 10 19 60 70 30 0 0 0 189
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 1750.00 3325.00 10500.00 12250.00 5250.00 0.00 0.00 0.00 33075.00
5 Day Sea Kayaking Px 0 0 0 0 5 4 10 10 10 0 0 0 39
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 1,200.00 3,000.00 3,000.00 3,000.00 0.00 0.00 0.00 9,750.00
Spa Px 10 13 9 9 12 10 20 30 20 12 10 12 167
Spa ( Px x 100) 1000 1300 900 900 1200 1000 2000 3000 2000 1200 1000 1200 16,700.00
Biking Px 0 0 0 0 7 10 20 5 15 7 0 0 64
Biking( Px x 50) 0 0 0 0 350 500 1000 250 750 350 0 0 16,764.00
Snowshoeing Px 10 13 4 0 0 0 0 0 0 0 5 10 42 811 Total Px
Snowchoeing ( Px x 50) 500.00 650.00 200.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 250.00 500.00 2,100.00
Income for month 6,300.00 7,950.00 5,900.00 4,500.00 10,450.00 14,725.00 43,500.00 50,250.00 26,250.00 6,000.00 5,250.00 6,500.00 187,575.00 Total Income
Expenses
Variable Resort expense:
guide wage 400.00 520.00 260.00 180.00 680.00 860.00 2,200.00 2,300.00 1,500.00 380.00 300.00 440.00 10,020.00
Resort Maintence 2% 126.00 159.00 118.00 90.00 209.00 294.50 870.00 1,005.00 525.00 120.00 105.00 130.00 3,751.50
food 10% 630.00 795.00 590.00 450.00 1,045.00 1,472.50 4,350.00 5,025.00 2,625.00 600.00 525.00 650.00 18,757.50
Equipment Maintence 2% 126.00 159.00 118.00 90.00 209.00 294.50 870.00 1,005.00 525.00 120.00 105.00 130.00 3,751.50
Total variable expense 1,282.00 1,633.00 1,086.00 810.00 2,143.00 2,921.50 8,290.00 9,335.00 5,175.00 1,220.00 1,035.00 1,350.00 36,280.50 Total Var. Expense
Fixed expense:
Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 21,700.00 12,700.00 12,700.00 13,200.00 19,200.00 16,400.00 13,300.00 13,500.00 12,700.00 13,200.00 13,200.00 13,200.00 175,000.00 Total Fix. Expense
Total Expense (month) 22,982.00 14,333.00 13,786.00 14,010.00 21,343.00 19,321.50 21,590.00 22,835.00 17,875.00 14,420.00 14,235.00 14,550.00 211,280.50 Total Expense (Fix+ Var)
-23,705.50 NET INCOMEGain (Loss) for month -16,682.00 -6,383.00 -7,886.00 -9,510.00 -10,893.00 -4,596.50 21,910.00 27,415.00 8,375.00 -8,420.00 -8,985.00 -8,050.00
Closing Balance 83,318.00 60,253.00 45,984.00 28,588.00 8,185.00 -7,304.50 10,009.00 59,334.00 95,124.00 95,079.00 77,674.00 60,639.00
In this cash flow worksheet you are able to see that operating at 65% in comparison to 40% dramatically changes the
income of the company and improves its financial stability. The bank account for the company only goes into the negative for one
month and then again rises. The second year if almost identical just slight variations in opening and closing balances.
Summer Heights Kayaking Business Plan 30
Summer Heights Kayaking
Monthly Cash Flow @ 65% for period from: January 2013 to:Janaury 2014January February March April May June July August September October November December Totals
Openning Balance 83,639.00 50,275.00 37,509.00 21,737.00 2,717.00 -19,069.00 -28,262.00 15,558.00 70,388.00 87,138.00 70,298.00 52,328.00
Income
Resort Px 12 15 12 9 15 23 70 80 40 12 10 12 310
Accomidations (400 x Night) 4800.00 6000.00 4800.00 3600.00 6000.00 9200.00 28000.00 32000.00 16000.00 4800.00 4000.00 4800.00 62000.00
3 Day Sea Kayaking Px 0 0 0 0 10 19 60 70 30 0 0 0 189
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 1750.00 3325.00 10500.00 12250.00 5250.00 0.00 0.00 0.00 33075.00
5 Day Sea Kayaking Px 0 0 0 0 5 4 10 10 10 0 0 0 39
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 1,200.00 3,000.00 3,000.00 3,000.00 0.00 0.00 0.00 9,750.00
Spa Px 10 13 9 9 12 10 20 30 20 12 10 12 167
Spa ( Px x 100) 1000 1300 900 900 1200 1000 2000 3000 2000 1200 1000 1200 16,700.00
Biking Px 0 0 0 0 7 10 20 5 15 7 0 0 64
Biking( Px x 50) 0 0 0 0 350 500 1000 250 750 350 0 0 16,764.00
Snowshoeing Px 10 13 4 0 0 0 0 0 0 0 5 10 42 811 Total Px
Snowchoeing ( Px x 50) 500.00 650.00 200.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 250.00 500.00 2,100.00
Income for month 6,300.00 7,950.00 5,900.00 4,500.00 10,450.00 14,725.00 43,500.00 50,250.00 26,250.00 6,000.00 5,250.00 6,500.00 187,575.00 Total Income
Expenses
Variable Resort expense:
guide wage 400.00 520.00 260.00 180.00 680.00 860.00 2,200.00 2,300.00 1,500.00 380.00 300.00 440.00 10,020.00
Resort Maintence 2% 126.00 159.00 118.00 90.00 209.00 294.50 870.00 1,005.00 525.00 120.00 105.00 130.00 3,751.50
food 10% 630.00 795.00 590.00 450.00 1,045.00 1,472.50 4,350.00 5,025.00 2,625.00 600.00 525.00 650.00 18,757.50
Equipment Maintence 2% 126.00 159.00 118.00 90.00 209.00 294.50 870.00 1,005.00 525.00 120.00 105.00 130.00 3,751.50
Total variable expense 1,282.00 1,633.00 1,086.00 810.00 2,143.00 2,921.50 8,290.00 9,335.00 5,175.00 1,220.00 1,035.00 1,350.00 36,280.50 Total Var. Expense
Fixed expense:
Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 21,700.00 12,700.00 12,700.00 13,200.00 19,200.00 16,400.00 13,300.00 13,500.00 12,700.00 13,200.00 13,200.00 13,200.00 175,000.00 Total Fix. Expense
Total Expense (month) 22,982.00 14,333.00 13,786.00 14,010.00 21,343.00 19,321.50 21,590.00 22,835.00 17,875.00 14,420.00 14,235.00 14,550.00 211,280.50 Total Expense (Fix+ Var)
-23,705.50 NET INCOMEGain (Loss) for month -16,682.00 -6,383.00 -7,886.00 -9,510.00 -10,893.00 -4,596.50 21,910.00 27,415.00 8,375.00 -8,420.00 -8,985.00 -8,050.00
Closing Balance 66,957.00 43,892.00 29,623.00 12,227.00 -8,176.00 -23,665.50 -6,352.00 42,973.00 78,763.00 78,718.00 61,313.00 44,278.00
Summer Heights Kayaking Business Plan 31
Summer Heights Kayaking
Monthly Cash Flow @ 85% for period from: January 2012 to:Janaury 2013January February March April May June July August September October November December Totals
Openning Balance 100,000.00 72,432.00 66,930.00 57,218.00 41,854.00 28,438.00 39,813.00 126,673.00 219,983.00 252,333.00 242,730.00 227,430.00
Income
Resort Px 20 25 20 15 25 45 120 140 65 20 15 17 527
Accomidations (400 x Night) 8000.00 10000.00 8000.00 6000.00 10000.00 18000.00 48000.00 56000.00 26000.00 8000.00 6000.00 6800.00 105400.00
3 Day Sea Kayaking Px 0 0 0 0 20 35 100 70 30 5 0 0 260
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 3500.00 6125.00 17500.00 12250.00 5250.00 875.00 0.00 0.00 45500.00
5 Day Sea Kayaking Px 0 0 0 0 5 10 10 10 10 3 0 0 48
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 3,000.00 3,000.00 3,000.00 3,000.00 900.00 0.00 0.00 12,000.00
Spa Px 17 20 18 13 12 10 20 30 20 12 10 12 194
Spa ( Px x 100) 1700 2000 1800 1300 1200 1000 2000 3000 2000 1200 1000 1200 19,400.00
Biking Px 0 0 0 0 10 25 40 50 30 7 0 0 162
Biking( Px x 50) 0 0 0 0 500 1250 2000 2500 1500 350 0 0 19,562.00
Snowshoeing Px 18 23 12 0 0 0 0 0 0 0 10 15 78 1269 Total Px
Snowchoeing ( Px x 50) 900.00 1,150.00 600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 750.00 3,900.00
Income for month 10,600.00 13,150.00 10,400.00 7,300.00 16,200.00 28,125.00 70,500.00 74,250.00 36,250.00 10,975.00 7,500.00 8,750.00 294,000.00 Total Income
Expenses
Variable Resort expense:
guide wage 700.00 860.00 600.00 260.00 940.00 1,600.00 3,400.00 3,200.00 1,800.00 540.00 400.00 540.00 14,840.00
Resort Maintence 2% 212.00 263.00 208.00 146.00 324.00 562.50 1,410.00 1,485.00 725.00 219.50 150.00 175.00 5,880.00
food 10% 1,060.00 1,315.00 1,040.00 730.00 1,620.00 2,812.50 7,050.00 7,425.00 3,625.00 1,097.50 750.00 875.00 29,400.00
Equipment Maintence 2% 212.00 263.00 208.00 146.00 324.00 562.50 1,410.00 1,485.00 725.00 219.50 150.00 175.00 5,880.00
Total variable expense 2,184.00 2,701.00 2,056.00 1,282.00 3,208.00 5,537.50 13,270.00 13,595.00 6,875.00 2,076.50 1,450.00 1,765.00 56,000.00 Total Var. Expense
Fixed expense:
Salary 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 30,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 22,200.00 13,200.00 13,200.00 13,700.00 19,700.00 16,900.00 13,800.00 14,000.00 13,200.00 13,700.00 13,700.00 13,700.00 181,000.00 Total Fix. Expense
Total Expense (month) 24,384.00 15,901.00 15,256.00 14,982.00 22,908.00 22,437.50 27,070.00 27,595.00 20,075.00 15,776.50 15,150.00 15,465.00 237,000.00 Total Expense (Fix+ Var)
57,000.00 NET INCOMEGain (Loss) for month -13,784.00 -2,751.00 -4,856.00 -7,682.00 -6,708.00 5,687.50 43,430.00 46,655.00 16,175.00 -4,801.50 -7,650.00 -6,715.00
Closing Balance 86,216.00 69,681.00 62,074.00 49,536.00 35,146.00 34,125.50 83,243.00 173,328.00 236,158.00 247,531.50 235,080.00 220,715.00
Starting a company at 85% is very finically viable. The company will lose a little money in the initial months but then during
the regular operating season see an incredible rate of improvement. The second year of operations if very similar again just
different opening and closing balances.
Summer Heights Kayaking Business Plan 32
Summer Heights Kayaking
Monthly Cash Flow @ 85% for period from: January 2013 to:Janaury 2014January February March April May June July August September October November December Totals
Openning Balance 220,715.00 193,147.00 187,645.00 177,933.00 162,569.00 149,153.00 160,528.00 247,388.00 340,698.00 373,048.00 363,445.00 348,145.00
Income
Resort Px 20 25 20 15 25 45 120 140 65 20 15 17 527
Accomidations (400 x Night) 8000.00 10000.00 8000.00 6000.00 10000.00 18000.00 48000.00 56000.00 26000.00 8000.00 6000.00 6800.00 105400.00
3 Day Sea Kayaking Px 0 0 0 0 20 35 100 70 30 5 0 0 260
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 3500.00 6125.00 17500.00 12250.00 5250.00 875.00 0.00 0.00 45500.00
5 Day Sea Kayaking Px 0 0 0 0 5 10 10 10 10 3 0 0 48
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 3,000.00 3,000.00 3,000.00 3,000.00 900.00 0.00 0.00 12,000.00
Spa Px 17 20 18 13 12 10 20 30 20 12 10 12 194
Spa ( Px x 100) 1700 2000 1800 1300 1200 1000 2000 3000 2000 1200 1000 1200 19,400.00
Biking Px 0 0 0 0 10 25 40 50 30 7 0 0 162
Biking( Px x 50) 0 0 0 0 500 1250 2000 2500 1500 350 0 0 19,562.00
Snowshoeing Px 18 23 12 0 0 0 0 0 0 0 10 15 78 1269 Total Px
Snowchoeing ( Px x 50) 900.00 1,150.00 600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 750.00 3,900.00
Income for month 10,600.00 13,150.00 10,400.00 7,300.00 16,200.00 28,125.00 70,500.00 74,250.00 36,250.00 10,975.00 7,500.00 8,750.00 294,000.00 Total Income
Expenses
Variable Resort expense:
guide wage 700.00 860.00 600.00 260.00 940.00 1,600.00 3,400.00 3,200.00 1,800.00 540.00 400.00 540.00 14,840.00
Resort Maintence 2% 212.00 263.00 208.00 146.00 324.00 562.50 1,410.00 1,485.00 725.00 219.50 150.00 175.00 5,880.00
food 10% 1,060.00 1,315.00 1,040.00 730.00 1,620.00 2,812.50 7,050.00 7,425.00 3,625.00 1,097.50 750.00 875.00 29,400.00
Equipment Maintence 2% 212.00 263.00 208.00 146.00 324.00 562.50 1,410.00 1,485.00 725.00 219.50 150.00 175.00 5,880.00
Total variable expense 2,184.00 2,701.00 2,056.00 1,282.00 3,208.00 5,537.50 13,270.00 13,595.00 6,875.00 2,076.50 1,450.00 1,765.00 56,000.00 Total Var. Expense
Fixed expense:
Salary 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 30,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 22,200.00 13,200.00 13,200.00 13,700.00 19,700.00 16,900.00 13,800.00 14,000.00 13,200.00 13,700.00 13,700.00 13,700.00 181,000.00 Total Fix. Expense
Total Expense (month) 24,384.00 15,901.00 15,256.00 14,982.00 22,908.00 22,437.50 27,070.00 27,595.00 20,075.00 15,776.50 15,150.00 15,465.00 237,000.00 Total Expense (Fix+ Var)
57,000.00 NET INCOMEGain (Loss) for month -13,784.00 -2,751.00 -4,856.00 -7,682.00 -6,708.00 5,687.50 43,430.00 46,655.00 16,175.00 -4,801.50 -7,650.00 -6,715.00
Closing Balance 206,931.00 190,396.00 182,789.00 170,251.00 155,861.00 154,840.50 203,958.00 294,043.00 356,873.00 368,246.50 355,795.00 341,430.00
Summer Heights Kayaking Business Plan 33
Summer Heights Kayaking
Monthly Cash Flow @ 100% for period from: January 2012 to:Janaury 2013January February March April May June July August September October November December Totals
Openning Balance 100,000.00 78,312.00 71,810.00 64,538.00 48,174.00 37,198.00 51,701.00 165,081.00 284,911.00 316,261.00 309,098.00 294,862.00
Income
Resort Px 30 25 25 15 30 51 160 180 65 25 18 20 644
Accomidations (400 x Night) 12000.00 10000.00 10000.00 6000.00 12000.00 20400.00 64000.00 72000.00 26000.00 10000.00 7200.00 8000.00 128800.00
3 Day Sea Kayaking Px 0 0 0 0 20 35 100 70 30 5 0 0 260
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 3500.00 6125.00 17500.00 12250.00 5250.00 875.00 0.00 0.00 45500.00
5 Day Sea Kayaking Px 0 0 0 0 5 10 10 10 10 3 0 0 48
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 3,000.00 3,000.00 3,000.00 3,000.00 900.00 0.00 0.00 12,000.00
Spa Px 17 20 18 13 12 10 20 30 20 12 10 12 194
Spa ( Px x 100) 1700 2000 1800 1300 1200 1000 2000 3000 2000 1200 1000 1200 19,400.00
Biking Px 0 0 0 0 10 25 40 50 30 7 0 0 162
Biking( Px x 50) 0 0 0 0 500 1250 2000 2500 1500 350 0 0 19,562.00
Snowshoeing Px 18 23 12 0 0 0 0 0 0 0 10 15 78 1386 Total Px
Snowchoeing ( Px x 50) 900.00 1,150.00 600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 750.00 3,900.00
Income for month 14,600.00 13,150.00 12,400.00 7,300.00 18,200.00 30,525.00 86,500.00 90,250.00 36,250.00 12,975.00 8,700.00 9,950.00 340,800.00 Total Income
Expenses
Variable Resort expense:
guide wage 700.00 860.00 600.00 260.00 940.00 1,600.00 3,400.00 3,200.00 1,800.00 540.00 400.00 540.00 14,840.00
Resort Maintence 2% 292.00 263.00 248.00 146.00 364.00 610.50 1,730.00 1,805.00 725.00 259.50 174.00 199.00 6,816.00
food 10% 1,460.00 1,315.00 1,240.00 730.00 1,820.00 3,052.50 8,650.00 9,025.00 3,625.00 1,297.50 870.00 995.00 34,080.00
Equipment Maintence 2% 292.00 263.00 248.00 146.00 364.00 610.50 1,730.00 1,805.00 725.00 259.50 174.00 199.00 6,816.00
Total variable expense 2,744.00 2,701.00 2,336.00 1,282.00 3,488.00 5,873.50 15,510.00 15,835.00 6,875.00 2,356.50 1,618.00 1,933.00 62,552.00 Total Var. Expense
Fixed expense:
Salary 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 22,700.00 13,700.00 13,700.00 14,200.00 20,200.00 17,400.00 14,300.00 14,500.00 13,700.00 14,200.00 14,200.00 14,200.00 187,000.00 Total Fix. Expense
Total Expense (month) 25,444.00 16,401.00 16,036.00 15,482.00 23,688.00 23,273.50 29,810.00 30,335.00 20,575.00 16,556.50 15,818.00 16,133.00 249,552.00 Total Expense (Fix+ Var)
91,248.00 NET INCOMEGain (Loss) for month -10,844.00 -3,251.00 -3,636.00 -8,182.00 -5,488.00 7,251.50 56,690.00 59,915.00 15,675.00 -3,581.50 -7,118.00 -6,183.00
Closing Balance 89,156.00 75,061.00 68,174.00 56,356.00 42,686.00 44,449.50 108,391.00 224,996.00 300,586.00 312,679.50 301,980.00 288,679.00
Now if the company were to operate at 100% capacity for two years which is about 644 family’s since the cost is featured
into fitting a family of four the net income is close to 100,000$ this would go towards buying asset’s within the company like more
land so the rent would be cheaper as well as paying off initial loans and accounts.
Summer Heights Kayaking Business Plan 34
Summer Heights Kayaking
Monthly Cash Flow @ 100% for period from: January 2013 to:Janaury 2014January February March April May June July August September October November December Totals
Openning Balance 288,679.00 266,991.00 260,489.00 253,217.00 236,853.00 225,877.00 240,380.00 353,760.00 473,590.00 504,940.00 497,777.00 483,541.00
Income
Resort Px 30 25 25 15 30 51 160 180 65 25 18 20 644
Accomidations (400 x Night) 12000.00 10000.00 10000.00 6000.00 12000.00 20400.00 64000.00 72000.00 26000.00 10000.00 7200.00 8000.00 128800.00
3 Day Sea Kayaking Px 0 0 0 0 20 35 100 70 30 5 0 0 260
3 Day Sea Kayaking (Px x 175) 0.00 0.00 0.00 0.00 3500.00 6125.00 17500.00 12250.00 5250.00 875.00 0.00 0.00 45500.00
5 Day Sea Kayaking Px 0 0 0 0 5 10 10 10 10 3 0 0 48
5 Day Sea Kayaking (px x 300) 0.00 0.00 0.00 0.00 1,500.00 3,000.00 3,000.00 3,000.00 3,000.00 900.00 0.00 0.00 12,000.00
Spa Px 17 20 18 13 12 10 20 30 20 12 10 12 194
Spa ( Px x 100) 1700 2000 1800 1300 1200 1000 2000 3000 2000 1200 1000 1200 19,400.00
Biking Px 0 0 0 0 10 25 40 50 30 7 0 0 162
Biking( Px x 50) 0 0 0 0 500 1250 2000 2500 1500 350 0 0 19,562.00
Snowshoeing Px 18 23 12 0 0 0 0 0 0 0 10 15 78 1386 Total Px
Snowchoeing ( Px x 50) 900.00 1,150.00 600.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 750.00 3,900.00
Income for month 14,600.00 13,150.00 12,400.00 7,300.00 18,200.00 30,525.00 86,500.00 90,250.00 36,250.00 12,975.00 8,700.00 9,950.00 340,800.00 Total Income
Expenses
Variable Resort expense:
guide wage 700.00 860.00 600.00 260.00 940.00 1,600.00 3,400.00 3,200.00 1,800.00 540.00 400.00 540.00 14,840.00
Resort Maintence 2% 292.00 263.00 248.00 146.00 364.00 610.50 1,730.00 1,805.00 725.00 259.50 174.00 199.00 6,816.00
food 10% 1,460.00 1,315.00 1,240.00 730.00 1,820.00 3,052.50 8,650.00 9,025.00 3,625.00 1,297.50 870.00 995.00 34,080.00
Equipment Maintence 2% 292.00 263.00 248.00 146.00 364.00 610.50 1,730.00 1,805.00 725.00 259.50 174.00 199.00 6,816.00
Total variable expense 2,744.00 2,701.00 2,336.00 1,282.00 3,488.00 5,873.50 15,510.00 15,835.00 6,875.00 2,356.50 1,618.00 1,933.00 62,552.00 Total Var. Expense
Fixed expense:
Salary 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00
Insurance 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00 0.00 0.00 0.00 0.00 0.00 6,000.00
rent 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00
office 200.00 200.00 200.00 200.00 200.00 400.00 300.00 500.00 200.00 200.00 200.00 200.00 3,000.00
promotion 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 10,000.00
Sea Kayaking Expenses 6,000.00 0.00 0.00 6,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 12,000.00
Total fixed expense 22,700.00 13,700.00 13,700.00 14,200.00 20,200.00 17,400.00 14,300.00 14,500.00 13,700.00 14,200.00 14,200.00 14,200.00 187,000.00 Total Fix. Expense
Total Expense (month) 25,444.00 16,401.00 16,036.00 15,482.00 23,688.00 23,273.50 29,810.00 30,335.00 20,575.00 16,556.50 15,818.00 16,133.00 249,552.00 Total Expense (Fix+ Var)
91,248.00 NET INCOMEGain (Loss) for month -10,844.00 -3,251.00 -3,636.00 -8,182.00 -5,488.00 7,251.50 56,690.00 59,915.00 15,675.00 -3,581.50 -7,118.00 -6,183.00
Closing Balance 277,835.00 263,740.00 256,853.00 245,035.00 231,365.00 233,128.50 297,070.00 413,675.00 489,265.00 501,358.50 490,659.00 477,358.00
Summer Heights Kayaking Business Plan 35
Summer Heights Kayaking Summer Heights Kayaking
Income Statement Income Statement
31-Jan-14 31-Jan-14
Operating at 65% Operating at 85%
Revenue: 187,575.00$ Revenue: 294,000.00$
Operating Expense: Operating Expense:
guide wage 4,760.00$ guide wage 4,760.00$
Resort Maintence 2% 1,725.00$ Resort Maintence 2% 1,725.00$
food 10% 8,625.00$ food 10% 8,625.00$
Equipment Maintence 2% 1,725.00$ Equipment Maintence 2% 1,725.00$
Salary 24,000.00$ Salary 24,000.00$
Insurance 6,000.00$ Insurance 6,000.00$
rent 120,000.00$ rent 120,000.00$
office 3,000.00$ office 3,000.00$
promotion 10,000.00$ promotion 10,000.00$
Sea Kayaking Expenses 12,000.00$ Sea Kayaking Expenses 12,000.00$
Total op expense 191,835 Total op expense 191,835
Net income -$4,260 * Net income $102,165 *
*note W/D *note W/D
This is a comparative statement looking at the company’s projections over a two
year period and increasing up to 25% your net income almost comes out of the
negative value and the company would be rising slowly. The comparative stamen shows
what it would look like if the business where to have 65% in the first year and then
raise to 85% capacity in the second year of operation.
Summer Heights Kayaking Summer Heights Kayaking
Income Statement Income Statement
31-Jan-13 31-Jan-14
Operating at 40% Operating at 65%
Revenue: 86,250.00$ Revenue: 187,575.00$
Operating Expense: Operating Expense:
guide wage 4,760.00$ guide wage 4,760.00$
Resort Maintence 2% 1,725.00$ Resort Maintence 2% 1,725.00$
food 10% 8,625.00$ food 10% 8,625.00$
Equipment Maintence 2% 1,725.00$ Equipment Maintence 2% 1,725.00$
Salary 12,000.00$ Salary 24,000.00$
Insurance 6,000.00$ Insurance 6,000.00$
rent 120,000.00$ rent 120,000.00$
office 3,000.00$ office 3,000.00$
promotion 10,000.00$ promotion 10,000.00$
Sea Kayaking Expenses 12,000.00$ Sea Kayaking Expenses 12,000.00$
Total op expense 179,835 Total op expense 191,835
Net income -$93,585 * Net income -$4,260 *
*note W/D *note W/D
Summer Heights Kayaking Business Plan 36
The financial projections for this company are as above and again you can see
the balance sheets on the excel file attached. Operating anywhere in the 70-85%
range the company is doing well. The balance sheet do not balance for the first initial
projection since nothing is purchased so loans and actual cost of equipment and cash
on hand or in bank are all quotes and estimations.
Break Even Analysis
Breakeven Point = Fixed Costs/ (Unit Selling Price - Variable Costs):
181,000.00 / (1075 – 1000) = 2413 x 1075
= 2,594,333.00
The Company BEP is 2413 units or we must have a revenue of
2,594,333.00 Which grossing a revenue of 294,000.00 a year average it will take about
9 years for the company to break even from its investments which is a good number
cause most companies do not start seeing a profit till their tenth year and we will be
doing the same on this given timeline of SHK running at 85% capacity for 8.8 years.
Summer Heights Kayaking Business Plan 37
Balance Sheet
Summer Heights Kayaking
Balance Sheet
31-Jan-14
Operating at 85%
Assets: Liabilities and Owner's Equity
Accounts Receivable -$ Liabilities
Office Supplies 3,000.00$ Accounts Payable 100,000.00$
Cash in Bank 341,430.00$ Rent 120,000.00$
Equipment 105,450.00$
Owner's Equity 229,880.00$
Owner Capital
Total Assets 449,880.00$ Total Liabilities 449,880.00$
and Owner's Equity
Summer Heights Kayaking
Balance Sheet
31-Jan-13
Operating at 65%
Assets: Liabilities and Owner's Equity
Accounts Receivable 40,000.00$ Liabilities
Office Supplies 3,000.00$ Accounts Payable 100,000.00$
Cash in Bank 60,639.00$ Rent 100,000.00$
Equipment 105,450.00$
Owner's Equity 9,089.00$
Owner Capital
Total Assets 209,089.00$ Total Liabilities 209,089.00$
and Owner's Equity
Summer Heights Kayaking Business Plan 38
Human Resources
Organizational Structure
The organizational structure of the company is set up with upper management a
lower tear and then our guiding staff. The two management positions are the owner
and manager and the lower tear is our assistant manager who runs the day to day
tasks. We have a team of seven guide staff involved with the company 5 sea kayaking,
1 biking guide and 1 hiking guide.
The order of command goes from the top being upper management through to
guide staff, the guide staff works on a seniority structure so someone who has been
with the company has the most pull in decision making.
Manager
Assistant Manager
Senior
Sea Kayaking
Guide
Senior
Sea Kayaking
Guide
Mountain Bike Guide
Hiking
Guide
Sea Kayak Guide Sea Kayak Guide
Sea Kayak Guide
Summer Heights Kayaking Business Plan 39
Management Positions
Owner/ Head Manager:
- Wilderness First Responder
- Business experience
- Team Development strategy
- Experienced Sea Kayaker
- Accounting and Book Keeping Experience
Assistant Manager:
- Wilderness First Responder
- Business experience
- Team Development strategy
- Experienced Sea Kayaker
- Management Experience
- Program Development Experience
- Minimum Age 23
- Accounting and Book Keeping Experience
Summer Heights Kayaking Business Plan 40
Job Descriptions
Position Title Owner/ C.E.O/ Manager
Position Number SHK001
Position Classification Owner
Organizational Unit Upper Management
Location Everywhere
Tenure Full -Time
Responsible to Organize and hire all upper and middle management and oversee
all operations
Employment
Conditions
Work an average of 60 Hours a week and is on a fixed salary.
Business Unit Environment
Work in developing a program that can offer the best SHK experience and develop a successful
continuation strategy. The owner will also work with all the book keeping and accounting
aspect’s as well as develop a market plan with the Assistant Manager
The Role
To work with the entire staff and provide a safe and friendly environment for clients to use All
the equipment and instruction provided. Also to do what’s in the company’s best interest when
making business decisions. The Manager will also be responsible for all business and financial
decisions and develop and run a continuation strategy.
Summer Heights Kayaking Business Plan 41
Position Title Assistant Manager/ Program Manager
Position Number SHK002
Position Classification Assistant Manager
Organizational Unit Middle Management
Location Everywhere
Tenure Full -Time
Responsible to Organize and hire all seasonal staff and oversee all program
operations
Employment
Conditions
Work an average of 60 Hours a week and is on a fixed salary.
Business Unit Environment
The Assistant manager will work with the seasonal staff in developing a program suited
to the needs and expectations of the clients. They will also be in charge of hiring staff and all
office administration regarding the facility and its programming.
The Role
The Assistant manager will be in charge of all the seasonal employees and offering all
training and providing staff with proper equipment and placing orders for any new equipment
needed. The Assistant Manager runs all the day to day tasks such as guest services and having
a very notable field presence.
Summer Heights Kayaking Business Plan 42
The Role
The role of the sea kayak guide is the offer industry standard instruction and standard
when teaching clients and developing their skills so they are safe when paddling on their own.
They will also be ambassadors of SHK and will always wear proper safety equipment when
working. A certain level of personal development is required such as ongoing skill development
and instruction.
Position Title Sea Kayak Guide
Position Number SHK004
Position Classification Field Staff
Organizational Unit Crew
Location Field
Tenure Full – Time Seasonal
Responsible to Provide instruction and safety for all clients of SHK and lead in
industry standard practices.
Employment
Conditions
Work an average of 40 Hours a week and is on a hourly wage.
Summer Heights Kayaking Business Plan 43
THE ROLE The role of the mountain bike guide is to run and operate the mountain bike facility on
locations this includes but is so subjected to: Trail maintenance, equipment repair, guided
tours, trail medic & all other duties associated with the department. The Mountain bike guide
will continue to be at an industry leading standard and be capable of performing his or her
duties no matter the conditions and be able to offer the SHK experience.
Position Title Mountain Biking Guide
Position Number SHK005
Position Classification Field Staff
Organizational Unit Crew
Location Field
Tenure Full – Time Seasonal
Responsible to Provide instruction and safety for all clients of SHK and lead in
industry standard practices.
Employment
Conditions
Work an average of 40 Hours a week and is on an hourly wage.
Summer Heights Kayaking Business Plan 44
The Role
The role of the Hiking guide is to offer hiking trips and be able to educate through
nature eco-friendly practices in the outdoor world. Be able to create games and activities and
also have orienteering skills. The Hiking guide must be a wilderness first responder and have
extensive knowledge of the outdoor world and complex understanding of eco systems and how
they work.
Position Title Hiking Guide
Position Number SHK006
Position Classification Field Staff
Organizational Unit Crew
Location Field
Tenure Full – Time Seasonal
Responsible to Maintain hiking trails and lead hiking adventures in a safe effective
manner and be well knowledgably in eco-friendly practices.
Employment
Conditions
Work an average of 40 Hours a week with an hourly wage.
Summer Heights Kayaking Business Plan 45
Recruitment Plan
SHK takes the hiring process very seriously since it is a small operation and very
close knit. We will be going to event trade shows and expo’s where not only are we
trying to find new guests but we are also keeping an eye open for potential employees.
We will be sending emails and phone calls to local university and outdoor programs so
we can get potential graduates who are well versed in all the necessary requirements
and tasks.
Since we are looking for experienced sea kayak guides we will also be entering
the online database for paddling instructors for Paddle Canada. Since we have a small
staff team with a low turnover we might only have 1 or 2 spots open every year so we
feel so pressure is doing much of the recruitment but hold it to be a very prestigious
company to work for that pays well and our employees like to stay and will do being the
effort to get us to notice their presence.
Sample Employment Contract
THIS AGREEMENT, made as of the __5th__ day of __09__ , 2012__.
Between:
Summer Heights Kayaking., a company incorporated pursuant to the laws of the
Province of Ontario
(hereinafter referred to as "the Employer")
OF THE FIRST PART
-- and --
Summer Heights Kayaking Business Plan 46
John Doe
(hereinafter referred to as "the Employee")
OF THE SECOND PART
WHEREAS the Employee and the Employer wish to enter into an employment
agreement governing the terms and conditions of employment;
THIS AGREEMENT WITNESSETH that in consideration of the premises and mutual
covenants and agreements hereinafter contained and for other good and valuable
consideration (the receipt and sufficiency of which is hereby acknowledged by the
parties hereto), it is agreed by and between the parties hereto as follows:
Term of Employment
The employment of the Employee shall commence the date hereof and continue for an
indefinite term until terminated in accordance with the provisions of this agreement.
Probation
The parties hereto agree that the initial six (6) month period of this agreement is
"probationary" in the following respects:
The Employer shall have an opportunity to assess the performance, attitude, skills and
other employment-related attributes and characteristics of the Employee;
Summer Heights Kayaking Business Plan 47
The Employee shall have an opportunity to learn about both the Employer and the
position of employment;
either party may terminate the employment relationship at any time during the initial
six month period without advance notice or justifiable reason, in which case there will
be no continuing obligations of the parties to each other, financial or otherwise.
Compensation and Benefits
In consideration of the services to be provided by him hereunder, the Employee, during
the term of his employment, shall be paid a base salary of $_14.00_ an hour and be
paid on bi-weekly installments, in arrears, less applicable statutory deductions. In
addition, the Employee is entitled to receive benefits in accordance with the Employer's
standard benefit package, as amended from time to time.
Duties and Responsibilities
The Employee shall be employed in the capacity of ___, the current duties and
responsibilities of which are set out in Schedule "A" annexed hereto and forming part of
this agreement. These duties and responsibilities may be amended from time to time in
the sole discretion of the Employer, subject to formal notification of same being
provided to the Employee.
Summer Heights Kayaking Business Plan 48
Termination of Employment
Subsequent to completion of the probationary term of employment referred to in
paragraph 2 herein, the Employer may terminate the employment of the Employee at
any time:
for just cause at common law, in which case the Employee is not entitled to any
advance notice of termination or compensation in lieu of notice;
without just cause, in which case the Employer shall provide the Employee with
advance notice of termination or compensation in lieu of notice equal to:
1 month plus 2 weeks per year of completed service with the Employer, to a maximum
of fifteen (15) months.
The Employee may terminate his employment at any time by providing the Employer
with at least eight (8) weeks advance notice of his intention to resign.
Restrictive Covenant
Following the termination of the employment of the Employee by the Employer, with or
without cause, or the voluntary withdrawal by the Employee from the Employer, the
Employee shall, for a period of one year following the said termination or voluntary
withdrawal, within the Province of Ontario refrain from either directly or indirectly
soliciting or attempting to solicit the business of any client or customer of the Employer
Summer Heights Kayaking Business Plan 49
for his own benefit or that of any third person or organization, and shall refrain from
either directly or indirectly attempting to obtain the withdrawal from the employment by
the Employer of any other Employee of the Employer having regard to the same
geographic and temporal restrictions. The Employee shall not directly or indirectly
divulge any financial information relating to the Employer or any of its affiliates or
clients to any person whatsoever.
Confidentiality
The Employee acknowledges that, in the course of performing and fulfilling his duties
hereunder, he may have access to and be entrusted with confidential information
concerning the present and contemplated financial status and activities of the Employer,
the disclosure of any of which confidential information to competitors of the Employer
would be highly detrimental to the interests of the Employer. The Employee further
acknowledges and agrees that the right to maintain the confidentiality of such
information constitutes a proprietary right which the Employer is entitled to protect.
Accordingly, the Employee covenants and agrees with the Employer that he will not,
during the continuance of this agreement, disclose any of such confidential information
to any person, firm or corporation, nor shall he use same, except as required in the
normal course of his engagement hereunder, and thereafter he shall not disclose or
make use of the same.
Summer Heights Kayaking Business Plan 50
Assignment
This agreement shall be assigned by the Employer to any successor employer and be
binding upon the successor employer. The Employer shall ensure that the successor
employer shall continue the provisions of this agreement as if it were the original party
of the first part. This agreement may not be assigned by the Employee.
Severability
Each paragraph of this agreement shall be and remain separate from and independent
of and severable from all and any other paragraphs herein except where otherwise
indicated by the context of the agreement. The decision or declaration that one or more
of the paragraphs are null and void shall have no effect on the remaining paragraphs of
this agreement.
Notice
Any notice required to be given hereunder shall be deemed to have been properly given
if delivered personally or sent by pre-paid registered mail as follows:
to the Employee: [address]
to the Employer: [address]
Summer Heights Kayaking Business Plan 51
and if sent by registered mail shall be deemed to have been received on the 4th
business day of uninterrupted postal service following the date of mailing. Either party
may change its address for notice at any time, by giving notice to the other party
pursuant to the provisions of this agreement.
Interpretation of Agreement
The validity, interpretation, construction and performance of this agreement shall be
governed by the Laws of the Province of Ontario. This agreement shall be interpreted
with all necessary changes in gender and in number as the context may require and
shall enure to the benefit of and be binding upon the respective successors and assigns
of the parties hereto.
IN WITNESS WHEREOF the parties hereto have caused this agreement to be executed
as of the 1st day of June 2012
__________________________ __________________________
WITNESS Summer Heights Kayaking .
__________________________ __________________________
WITNESS JOHN DOE
Summer Heights Kayaking Business Plan 52
Induction Process
For new or returning staff the induction can be done in a single afternoon by
coming into the lodge and filling out a few forms. We have several forms to sign some
are legal and others in house. Our in house forms are our: Policy and procedures, what
is harassment, contracts if not already signed. Some of the Legal forms we get the
returning or new applicants to sign are there T4 tax forms and we also get them to
bring us a criminal record check and a vulnerable sector act because the majority of our
daytime clients are younger children or school groups. Here are a few examples of the
forms we get out employees to sign.
Our induction process is very simple and most forms can be sent in via fax and
only lastly signing the documents and having any witness’s is really what it is for. We
also get out employees to sign a waiver form that the clients sign due to off time use
they might have on the course while not on the clock as a liability issue.
Training
Training for new staff will be a week long exercise seeing if for one they are right
for the company and if the company is right for them. The candidate will shadow one of
our more experienced staff members and get a feel for the average work week. For
field staff orientation and training is very simple they just do the average work day with
the head sea kayak guides course to build good habits. The support staff training is
very different since all the support staff positions are in the office and they require
Summer Heights Kayaking Business Plan 53
previous experience they are just introduced to all the equipment and the location and
the already in place system.
The way our company choose to instill confidence and reliability in our
employees in the training process is by showing them good habits and giving them
industry standard skills and ability’s we also test and instruct our employees on a
regular basis for ongoing success.
Retention and Succession Plan
We really promote continuing growth within our company and we push for our
employees to seek out the best form of training and experience and most of our
employees do this by taking the technical ability’s they receive at our course and apply
it to others to help raise the standard in a wider area. We want our staff to be fresh and
youthful so we really try and get our older staff to realize their true potential and even
go and start their own guiding career.
Due to the way our pay scale system is set up unless you are a fix salary
supervisor you will not be making enough money to support yourself with. So for
individuals eventually will be looking for a full time year round job that pays well they
will advance in the career on their own, and for those who stay and make it to middle
and upper management level they will be the stability the company need to keep things
consistent.
Summer Heights Kayaking Business Plan 54
Legal
The legal ownership structure is set up as a corporation and this is done through
a business to business relation with a restaurant and lodging company with an excess
of grounds and waterfront location. All program and activities will be dealt through SHK
while all dinning and lodging issues are towards the restaurant. The waiver forms are
signed are for the program activities specifically.
We need to a hear to all laws and regulations that are within the given
geographic location and we also will be required to follow the laws set out by the
Canadian coast guard when dealing with boat travel i.e. lifejackets, safety equipment…
We will also have to abide by all laws with employment and running a restaurant and
lodging and being at par with industry standard.
Risk Management
The general overview to the risk assessment when dealing with the program
itself would be dealing with potential safety risks involved with all water sports, all
activities that use equipment, and all activities that use physical effort. The programs
potential for risk comes from the amount of exposure so a longer time exposed would
offer a greater exposure to risk. The business risk would be trying to get involved in an
already competitive area for sea kayaking and trying to vary the product in such a way
that its appeal will sell. The market risk that is involved would be the competition of the
sea kayaking industry and the lack of governing body in Canada today. Some
Summer Heights Kayaking Business Plan 55
organizations have tried setting a standard but due to Canada’s vast area and changing
water conditions no one certification holds up nationally. This can be seen as a risk to
the company.
“Summer Heights Kayaking will expose clients only to the inherent risks involved
with sea kayaking and activities provided. All equipment and instruction will be of
industry standard and the systems based approach to our risk management will
minimize exposure wherever possible. Our goal as a company is to get people outside
and enjoying the benefits of water sports and a healthy lifestyle. Our staff is fully
trained to in meeting our clients’ needs in the safest manner.”
Organizational Planning System
The organizational structure of the business will be in place through such items
as our mandate and philosophy, mission statement and determining ownership and
governance within the company.
The company is a for-profit partnership this is because we will be operating with an
already existing restaurant with land opportunities. The governance will come from the
two owners. Our risk tolerance will reflect our mission and identity and follow hand in
hand with our philosophy and mandate.
Program Planning and Development System
This part of our RM system is small but very important because it is what we are
actually doing. Our product we are selling has to go through several processes before
Summer Heights Kayaking Business Plan 56
we can sell it; we need to determine what our objectives are then establish parameters
and identify options. Once we have a good idea of what we want to do we will develop
a plan to fit it and then run our summer programming as to the plan. At the end of the
summer we will review and assess though customer and client feedback and making
any necessary changes to suit out clientele.
Client Information System
Our client information system starts with our marketing message and we use
techniques to vet out and screen our clients so they know what we are about and we
only get the clients we want. Our contractual exchange will be online or over the phone
when they reserve a location and we take a down payment. When they get to our
location they fill out their participant information’s sheets and will sign a legal release
and waiver form. Before there is any actual activity there will be a group safety debrief
and instruction will be given when the participant leaves it will be the end of the
contractual agreement and we will request guest feedback.
Equipment Management System
The equipment management system is fairly simple first we will need to procure
the equipment this will come from our initial startup of the company and we will set up
parameters of storage and how we will control and care for the equipment. There will
be daily informal inspection done by the guides and a formal weekly inspection done by
guides and supervisor. Then if anything needs to be repaired or replaced the proper
Summer Heights Kayaking Business Plan 57
maintenance will be done and eventually stock will be retired and we will procure more
equipment. We will keep all our equipment in regulation and with industry standard.
Crisis Management System
Our crisis management system stats with defining the crisis this will come from
the business emergency response plan and coming up with a general idea of the most
likely crisis that could occur. Once the issue is identified there will be assigned roles and
responsibilities an example of who is going to be in charge of legal, who is heading up
the media approach and so on. Then come’s our resource identification which is
collecting numbers and contacts for outside agencies (medical care) supervisor and
managers and everything the company needs in the resource department. Our
communication plan comes next which is who needs to be notified in what order in case
of emergency. Now the ERP comes into the system and can be developed and activated
in necessary. Public information management will be done once the issue is done and is
a form of mitigation. The final step is to see how the business continuity is possible and
recovery options if the crisis is a serious/major incident. Then the company will review
and asses the whole plan and make and necessary changes to maintain and industry
leading performance.
Staffing and Human Resources System
Our staffing and human resource system starts with defining the required
positions and work requirements for them, then we will begin recruiting and vetting out
till we have a group of capable and fit the company image employees. We will send out
Summer Heights Kayaking Business Plan 58
contractual agreements and hire the staff. When the staff arrives at our location there
will be the induction process where all the required paperwork will be filled out and we
can get underway with orientation and training. During the operational season the
performance and accountability of our guides and employees will be at or above
industry standard. The next step is professional development which we take a lot of
pride at summer heights kayaking being very involved in our guides on going training.
We will do company reviews in the start of every year new year working on a
succession and continuation strategy to see what the next steps the company will take.
Business Management System
Our business management starts off with our Mission and Identity which is the
exact same in our program development system since they are crucial for both. Next is
our business model and this is how we are going to shape and what we want it to look
like in the end product. Then by applying a strategic market placement in a specific
niche we can create a revenue generating business which is essential. The program
development is next since it is what the company is really offering it is one of the most
crucial part in our systems cause without it there is nothing. When the program starts
to generate an income the financial management will occur and this will cover all the
book keeping and accounting operations. The final stop in this system is reviewing if the
business is growing and maintaining its stability within the market. If there is and
discrepancies then we go back to our mission and identity and match what we originally
started with or make it clear we are re-inventing and publicly change our mission and
image.
Summer Heights Kayaking Business Plan 59
Insurance Forms
GENERAL APPLICATION FORM
PLEASE READ THIS CAREFULLY
BEFORE PROCEEDING WITH THE APPLICATION
1. I understand that completing and submitting this application does not result in
insurance coverage, and that coverage is not bound until I have received written
confirmation from the insurance brokers.
2. The information I have provided in this application will form part of the
insurance policy conditions.
3. I am aware that the information provided in this application must be correct,
accurate and current. Incorrect information affecting the risk may result in a
denial of insurance coverage at a later date.
4. I understand that there is a continuing obligation to immediately report to the
insurer any changes that are material to the risk during the policy period.
Section 1: General Business Information
1. Name of business: Summer Heights Kayaking _____________________________________________
2. Operating as (if different than 1): ________________________________________________________
______________________________________________________________________________________
3. Other operating names: _________________________________________________________________
______________________________________________________________________________________
Summer Heights Kayaking Business Plan 60
4. Business form: □ Sole Proprietorship Partnership □ Corporation □ Other _________________
5. Mailing address: 481 Cottage line, Perry Sound, Ontario, Canada ____________________________
6. Physical address/location: 481 Cottage line, Perry Sound, Ontario, Canada _____________________
______________________________________________________________________________________
7. Phone: ____1(800) 555-5555___ Fax: __1(808)555-5544____ E-mail [email protected]
8. Website address: SHK.com ______________________________________________________________
9. Contact person: _____Luke Laurin_________________ Phone: 1(800) 555-5555 _________________
Fax: ___1(808) 555-5544_____ E-mail: [email protected] _______________________________________
10. Number of years this business has been in operation by the current owner: 1 ___________________
11. Number of years this business was in operation by previous owners: 0 ________________________
12. Activities to be insured under this policy. Check all that are applicable and complete the
activity specific supplement questionnaire(s) for each of the activities checked
Canoeing
Wildlife Viewing Backpacking
Sea Kayaking Mountain biking Ski Touring or Backcountry
Skiing
Whitewater Kayaking Bicycle touring Top-rope rock climbing or
rappelling
Rafting Snowmobiling Rock climbing (being
Summer Heights Kayaking Business Plan 61
different from top-rope rock
climbing)
Caving Day hiking Mountaineering (being the
same as Alpine Climbing)
Section 2: General Operations Information
13. Description of all operations
The business is a destination sea kayaking vacation resort, we offer multiple activity’s such
as sea kayaking, mountain biking and also hiking. We offer a resort stay with five star
dinning and accommodation. ____________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
14. Do you have clients from the United States? □ No □ Yes
Summer Heights Kayaking Business Plan 62
a. Percentage of your total clients that are from the US __25____%
15. Do you operate in the United States? □ No □ Yes
a. Which States? ___________________________________________________________________
________________________________________________________________________________
b. Percentage of your total operations that occur in the US ______%
16. Do you operate in a province(s) outside of BC? □ No □ Yes
a. Name of province(s) Ontario __________________________________________________
________________________________________________________________________________
17. Do you operate in countries outside of Canada? □ No □ Yes
a. Name of countries: ______________________________________________________________
________________________________________________________________________________
b. Percentage of your total operations in those countries ______%
18. Do you sell alcoholic beverages: □ No □ Yes
a. If yes, what are the annual sales? $__2000.00___
b. If yes, do you have a liquor license? □ No □ Yes
19. Do you provide alcoholic beverages as a tour inclusion: □ No □ Yes
a. Percentage of tours where alcohol is provided as a tour inclusion. ___0_%
Summer Heights Kayaking Business Plan 63
20. If you answered Yes to 18 or 19, what is your policy regarding the consumption of alcoholic
beverages by clients?
______________________________________________________________________________________
We provide alcohol for our clients with meals and they are able to purchase at their will at
our bar by our fully licensed server. _______________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
21. Do you have clients that are minors? □ No □ Yes
a. Percentage of clients that are minors __45__%
22. Do you rent or provide any equipment to clients? □ No □ Yes If yes, please complete the
equipment rental supplement questionnaire.
Section 3: Staffing
23. Are staff hired as employees? □ as contractors □ or both □
24. If staff are hired as both contractors and employees, please explain who is hired as an
employee and who is hired as a contractor
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Summer Heights Kayaking Business Plan 64
______________________________________________________________________________________
25. Number of employees and payroll
Number of seasonal
employees
Annual payroll of
seasonal employees
Number of full-time
employees
Annual payroll of
full-time employees
$ 7 $ 14/hr. $ 2 $25 hr.
Number of part-time
permanent employees
Annual payroll of
part-time employees
$0 $0 $
26. Number of contractors and cost
Number of contractors hired per year $
Cost of contractors per year $
27. Do you require people that are hired as contractors to sign a written contract?
□ Yes □ No Please explain all our contracting is done for landscape and year work and we
sign a business to business contract. __________________________________________________________
______________________________________________________________________________________
28. Do you require a proof of insurance from contractors? □ Yes □ No If yes, what type of
coverage and limit of insurance do you require?
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Summer Heights Kayaking Business Plan 65
29. Do you hire staff under the age of majority?
a. If yes, please explain how many minors are hired ___________________________________
b. If yes, in what capacity are they are hired? __________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
c. What is the minimum age of employees? 19 _________________________________________
30. Explain how you verify your staff’s qualifications, certifications and experience.
We require proof of certifications such as photo copies. We also require three references
where we can verify their skills with other employers. Also part of our induction process is
seeing their physical skill and technical ability first hand. ____________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Section 4: Sub-contracting
31. Do you use sub-contractors to deliver part of your service offerings? □ No □ Yes. If yes,
please provide the following information:
a. The annual value of services delivered by sub-contractors $ ___________________________
Summer Heights Kayaking Business Plan 66
b. Describe what services are provided by sub-contractors ______________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
c. Provide the names of the sub-contractors
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
d. Do you require sub-contractors to provide a proof of insurance? □ No □ Yes
If yes, what type and amount of coverage do you require?
________________________________________________________________________________
________________________________________________________________________________
32. Do you provide services to other businesses as a sub-contractor? □ No □ Yes. If yes,
please provide the following information:
a. The annual value of services you provide as a sub-contractor $ _________________________
b. Describe what services you provide as a sub-contractor _______________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Summer Heights Kayaking Business Plan 67
c. Provide the names of the businesses you provide services to as a sub-contractor
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
d. Are you required to provide a proof of insurance to the businesses for which you
offer services as a sub-contractor? □ No □ Yes If yes, what type and amount of
coverage are you required to provide?
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Section 5: Transportation
33. Do you provide transportation for your clients? □ No □ Yes If yes, please complete the
transportation supplement questionnaire.
Section 6: General Financial Information
34. Total number of clients for all activities for the year ___400___
35. Total revenues for all activities for the year $____294,000.00_____
Summer Heights Kayaking Business Plan 68
36. Do you sell retail products to clients? □ No □ Yes If yes, please explain
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
37. Breakdown of revenues as indicated in #35
Source other than the
activities
Revenue Revenue from the activities Revenue
Accommodation (not part of a
package)
105,400.00 Activity #1
45,500.00
Food and beverage 29,000.00 Activity #2
15,000.00
Retail sales 0 Activity #3
19,000.00
Equipment Rental
0 Activity #4 19,500.00
Other
Activity #5 3900.00
Summer Heights Kayaking Business Plan 69
Section 7: Insurance History Information
38. Current and previous insurance coverage
Name of current insurer(s) Commercial General
Liability
Coverage Amount
Deductible Premium
N/A N/A N/A N/A
Name of previous insurer(s) Commercial General
Liability
Coverage Amount
Deductible Premium
N/A N/A N/A N/A
39. Have you ever been declined insurance coverage? □ No □ Yes If yes, please explain
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
40. Has your insurance coverage ever been cancelled by an insurer? □ No □ Yes
If yes, please explain ___________________________________________________________________
Summer Heights Kayaking Business Plan 70
______________________________________________________________________________________
______________________________________________________________________________________
Section 8: Claims and Incident History Information
41. Describe all incidents in the last 10 years (These include near misses)
Date of Incident Description of Incident Outcome
None N/A
N/A
42. Describe all insurance claims in the last 10 years
Date of Incident Description of Incident Amount of claim Amount of final
settlement
Summer Heights Kayaking Business Plan 71
N/A N/A N/A
N/A
43. Are there pending incidents that could produce an insurance claim? □ No □ Yes.
If yes, please describe
Date of Incident Description of Incident Current Situation
Section 9: Desired Coverage Information
32. Effective date of coverage ___2012___/___06___/___01___
year month day
Summer Heights Kayaking Business Plan 72
44. Commercial General Liability Insurance
a. Amount of insurance desired
□ $1 million □ $2 million □ $ 3 million □ $4 million □ $5 million □ Other
$____________
b. Amount of deductible desired
□ $500 □ $1,000 □ $2,500 $5,000 □ $10,000 □ Other $____________
45. Additional coverage desired
Coverage ____________N/A___________________________ Amount $_______N/A_
Coverage _______________________________________ Amount $____________________
Coverage _______________________________________ Amount $____________________
46. If you require certificates of insurance, please indicate the name and address of the entity
requesting the certificate as well as the reason for the certificate.
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Summer Heights Kayaking Business Plan 73
Section 10: Waiver Program
47. Do you require all your clients to sign a liability waiver? □ No □ Yes If no, please explain _____
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
48. If you answered yes to question 47, please answer the following questions
a. Do you use the COTA approved waiver(s) for all your clients? □ No □ Yes
If no, please explain ______________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
b. Do you follow the COTA waiver guidelines for all your clients? □ No □ Yes
If no, please explain ______________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Section 11: Risk Management Program
Summer Heights Kayaking Business Plan 74
49. Do you follow the COTA Insurance and Risk Management Program guidelines? □ No □
Yes Please explain All our programs and waiver processes are standard with the COTA
insurance and risk management program __________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
50. If you answered yes to question 49, please answer the following questions regarding your
risk management program
a. Have you developed and implemented the following documents, plans and
procedures according to the COTA Insurance and Risk Management Program?
Risk Management Plan □ No □ Yes Please explain : Yes, there is a risk
management plan specific to SHK and it’s operations. __________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Emergency Response Plan □ No □ Yes Please explain : The company has not had a
go ahead yet so no official ERP has been done at this time. ______________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Trip or Activity Plan □ No □ Yes Please explain : Yes, a general layout of the
programs available and that will run has been done. ___________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Summer Heights Kayaking Business Plan 75
Guide Protocols □ No □ Yes Please explain: No guides have been hired
at this time so no permanent protocols have been laid out at this time. ____________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Scripted Safety talk □ No □ Yes Please explain: No SHK has yet to set up a
scripted safety talk but intends to once business is operational. __________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Loss Control Program □ No □ Yes Please explain: this would be included in
our ERP and has yet to done.
_________________________________________________________________________________________
_________________________________________________________________________________________
Post Incident Response Plan □ No □ Yes Please explain: This is part of our crisis
management system and has been looked over and documented. ________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Incident Reporting □ No □ Yes Please explain: Incident reports are through
various systems and a template is yet to be created but is in our initial business plan. _______________
_________________________________________________________________________________________
_________________________________________________________________________________________
Summer Heights Kayaking Business Plan 76
Client Medical Questionnaire □ No □ Yes Please explain: to respect the privacy of our
clients we do not ask for a record but if it is needed for personal safety we suggest the guest
inform management upon arrival.
_________________________________________________________________________________________
_________________________________________________________________________________________
Record Keeping □ No □ Yes Please explain: All our record keeping is
done through our book keeper who is also the owner/ site manager. ______________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Section 10: Additional Information
51. Please provide any additional information that is necessary in the assessment of your
business.
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Luke Laurin __________________________________ ______________Luke Laurin_____________________ _________________________________
Name of Applicant Signature of Applicant
_________________Mr. Luke Laurin____ ________ 2012___/__03_/__20__
Summer Heights Kayaking Business Plan 77
Title Date year/month/day
Environmental Risk Management Statement
“ Summer heights kayaking full supports a green culture and works with local
community organizations and complies with industry standards to remain a carbon
natural company and minimize our carbon foot print by promoting leave no trace
camping and green facility’s.”
Summer Heights Kayaking Business Plan 78
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U.S. Residents: Sea Kayakers: Profile Information from the 2006 Travel Activity and
Motivation Survey (TAMS). Retrieved from:
http://www.linkbc.ca/torc/downs1/SeaKayakerProfiles.pdf
Ontario Ministry of Tourism, (2007.) Travel Activities and Motivations of Canadian Residents:
An Overview. Retrieved From: www.reaserch.touism.gov.on.ca
Tourism British Colombia, (2007.) BRITISH COLUMBIA’S SEA KAYAKING SECTOR
(2005)Retrieved From www.tourismbc.com/research
Transport Canada, (2010.) Small Vessels regulations (2010) Retrieved From www.tc.gv.on
Sea Kayak Adventures,(2011.) Sustainability Retrieved from:
http://www.seakayakadventures.com/sustainability.html
Transport Canada, (2009.) Sea Kayaking Safety Guide. Retrieved From:
http://www.tc.gc.ca/publications/en/tp14726/pdf/hr/tp14726e.pdf
Parks Canada, (2009.) Feasibility Study for the Proposed Southern Strait of Georgia National
Marine Conservation Area Reserve: Sea Kayaking Proposed Southern Strait of Georgia
NMCA Reserve Activity Analysis. Retrieved from: http://www.pc.gc.ca.
Summer Heights Kayaking Business Plan 79
White squall, (2011.) White squall the paddling center of Ontario. Retrieved from:
http://www.whitesquall.com/
Black Feather, (2011.) South East Alaska Sea Kayaking. Retrieved from:
http://www.nols.edu/courses/locations/alaska/southeast_alaska_sea_kayaking.shtml
NOLS, (2011.) National Outdoor Leadership School Sea Kayaking Courses. Retrieved from:
http://www.nols.edu/courses/find/byskill/seakayaking.shtml
Naturally Superior Adventures,(2011.) World-Class Destination, World-Class Outfitter Retrieved
from: http://www.naturallysuperior.com/
SKGABC, (2011.) Sea Kayak Guide Alliance of British Colombia. Retrieved from:
http://www.skgabc.com/
Paddle Canada, (2011) Canadian Recreational Canoe Association. Retrieved from: Paddle
Canada Sea Kayak Program http://www.crca.ca/programs/sea-kayaking.html
Recreational boating and fishing foundation, (2010) Special report on fishing and boating
Retrieved from:
http://www.outdoorindustry.org/images/researchfiles/ResearchFishing2010.pdf?112
Association of Canadian sea kayak guides, (2010) ACSKG Retrieved from:
http://www.acskg.ca/