Summer Initiative: Marketing My EA Plan

Aggie Johnson Academy 10

Rationale

This plan emerges from an analysis of past experiences, student low enrollment, and minimal involvement of STA Office in marketing EA programs at my institution. As the Faculty-Led Manual states, it is a faculty responsibility to publicize the program. How to increase the number of participants in EA is my big concern.

I would like to focus on a few actions and do them well this year and eventually add more in the future.

“Faculty will want to develop some items to publicize their program abroad.

The Study Abroad Office will provide:

1/ space on its website announcing your program …

2/ a one-page email that advertises all study abroad trips.

3/ once a year an opportunity to talk to students about their programs”.

“Any additional publicity you may want is your responsibility”.

(Faculty-Led Manual p.13)

Learning Plan Objective

To give exposure to EA and to increase awareness of EA programs

Preparing a marketing plan to promote education abroad at my Institution.

Summer Initiative

Create Visuals Networking

Invite a guest speaker

EA Fair

Informational Meeting

Create Visuals:

A/ Posters for EA in general and for specific program I offer in 2014-Peru. This one was made by an EA alumna.

B) STA in Peru website https://johnsona25.wix.com/cusco2go and it is already synchronized to the college STA website.

C) Additionally, I created an informational flyer for Program in Peru for distribution during Informational meeting & STA Fair.

Networking with the faculty from other departments: International Studies, English Major, Education to start.

Invite alumni (former EA participants) as a

guest speaker to talk in my classes

Participate in EA Fair on campus by setting up an informational

booth to promote the Peru program

Conclusion

I hope to implement my plan during the fall semester and work on it during the academic year. By December, I should have a sufficient number of students enrolled and committed to participate in the Peru program to be able to evaluate the effectiveness of my plan. Based on this experience of planning and evaluation, I hope to contribute to setting up a more permanent marketing plan for faculty-led study abroad programs at Flagler College.