Dr. Ambedkar Institute of ManagementStudies and ResearchReport onSUMMER INTERNSHI R!"E#T done $ithT%S Motors &td.repared b'(ATU& R.)HANDAR*ARM)A+ SEM ,"U&- . AU/UST ,01,#ERTI2I#ATEThis is to certify that Mr .Atul R. Bhandarwar_of Dr. Ambedkar Institute ofManagement Studies & Research, Nagur has done a Summer Internshi ro!ect "ithour organi#ation for a eriod of _____ days, from _______ to __________.$is % $er toic of ro!ect "as ______________________________________________________________________________________________________.&e "ish him a'' the best for his career._________________________________(Name and Designation of industry person)A#3N!*&ED/EMENT I am indeed high'y ob'iged to Mr. Ravinder Desai,Territory Manager(sootyprograms)Tvsmotors, Nagpurfor gi(ingmethisoortunitytodothissummer internshi ro!ect.I o"ethankstomanyeo'e"hohe'edandsuortedmeduringthero!ect. Mydeeest thanks to )rofessor, Mr. Aniruddha Bodhan!arfor gi(ing such a good ro!ectandhis outstanding suort,guidanceand encouragement throughout, "hichhe'edme to com'ete this ro!ect.I amthankfu' toa'' other facu'tymembersandadministrati(estaff of Dr. AmbedkarInstitute of Management Studies & Research, Nagur for their (a'uab'e he' during thero!ect.*ina''y I am thankfu' to a'' the eo'e "ho he'ed and suorted me direct'y or indirect'yin this ro!ect._________________________ +Name of Student, "ND#$1. Cover Page Format given below2. Certificate Format given below3. Acknowledgement Format given below4. Index5. Coman! and Ind"#tr! Profile.Introduction of the organization. $%etailed Information abo"t t&e branc& office in w&ic& 'IPwa# done m"#t be incl"ded.( 1. 1.The Background=2.2.The Promoters, =3. 3.The Company and its Product line,=4..!eatures of the Product, =5. ".#arketing strategies). $.Competitors=*. %.&o'ernment Policies,+.(.Ta)ation aspects, ,. *.#a+or pro,lems, 1-. -../chie'ements, =11. --.0hare #arket position,12.-2.1ational and International Image and 13. -3.!uture Prospects may ,e included. =-.Current market position of the organization 2034T 5 BC& #atri) 5 " !orces model 5 P60T analysis to ,e included 7=). Act"al work done d"ring t&e intern#&i. If any specific research pro+ect 8as allotted then the entire methodology should ,e gi'enin detail. If specific pro+ect 8as not allotted then details of actual 8ork done should ,e 8ritten indetail. *. .e! learning.+. Concl"#ion and /ecommendation#%.&.'.%."NTR(D)*T"(N T(A)T(M(B"+#"ND),TR- Indian automobi'e industry has gro"n 'eas and bounds since -./., a time"henacar hadtouchedtheIndianstreetsfor thefirst time. At resent it ho'dsaromising tenth osition in the entire "or'd "ith being number t"o in t"o "hee'ers andfourth in commercia' (ehic'es. &ith standing a gro"th rate of -.0 er annum and anannua' roduction of more than 1mi''ion units, it may not be an e2aggeration to say thatthis industry in the coming years "i'' soon touch a figure of -3 mi''ion unitseryear. 4esides asteady gro"th in India5s fisca'system, the e2ansion of Indian midd'e c'ass has a'so'ayed a ma!or ro'e in dra"ing the attention of internationa' auto manufacturers to"ardstheIndianAutomobi'eMarket. *ore(er, Indiais onenation"hichro(ides ski''ed"orkforceat cut6throat ricesmakingitse'f areferab'emanufacturingcentre. Themagnetismof theIndianmarketsandthedec'ineof g'oba' autoindustriessuchas7aan,8uroeand 9S ha(etriggered the inf'u2 of ne" cong'omerates a'ong "ith huge caita'in(estments in the sector. :(erseas auto 'ayers 'ike Su#uki, $yundai, $onda, etc ha(etheir manufacturing units in India and are ma2imum uti'i#ation of their Indian functions toe2and their business. As er a recent research conducted by De'oitte, 1313 "i'' "itnessthe emergence of at 'east one Indian auto firm that "ou'd not on'y feature among thebest si2car manufacturersbut "ou'da'sodominatetheinternationa' autosector.Moreo(er, the g'oba' car sector "ou'd "itness an enormous cometence bui'ding in 'o"6riced nations 'ike India and ;hina as most ofthe roducers "ou'd a'ter base from industria'regions."ndian Two./heeler "ndustry India is the second 'argest roducer and manufacturer of t"o6"hee'ers in the"or'd. Indiant"o6"hee'erindustryhasgot sectacu'argro"thinthe'ast fe"years.Indian t"o6"hee'er industry had a sma'' beginning in the ear'y td, the f'agshi comany of T?S Irou is the third 'argest t"o6"hee'er manufacturer in India. Thecomanymanufacturesa"iderangeof t"o6"hee'ersfrommoedstoracinginsiredmotorcyc'es. Thecomanyisha(ingtheirmanufacturing'antsat $osurinTami'nadu, Mysore in =arnataka and So'an in $imacha' )radesh. They are a'so ha(ingone unit 'ocated at Indonesia. Their subsidiaries inc'ude Sundaram Auto ;omonents>td, T?S Motor ;omany +8uroe, 4?, T?S Motor +Singaore, )te >td, )T T?S Motor;omany, Indonesia, T?S 8nergy >td and T?S $ousing >td. T?S Motor ;omany >tdis a art of Sundaram ;'ayton grou in T?S grou of comanies. In the year -/B/, Sundaram 6;'ayton >td started Moed Di(ision at $osur tomanufacture T?S td. TheT?SgrouandSu#uki Motor ;ororation arted "ays from their -akshmi Auto ;omonents >td "ere transferred to Sundaram Auto ;omonents >td ons'um sa'e basis on Ari'-, 133A for a consideration of -1.1< crores. The remainingbusiness of >akshmi Auto ;omonents >td, name'y engine comonents di(isiontogether "ith their in(estments in other bodies cororate "as transferred to thecomany "ith effect from Ari' 1, 133A. During the year 133A63D, the comany 'aunched ne" roducts such as T?S;entra, Ne" ?ictor I>, *iero *1 & *2 and Scooty )e. During the year 133D63)I. The comany "on the Team Tech 133B A"ard of 82ce''ence for Integrated use ofAd(anced;omuter Aided8ngineeringTechno'ogiesinroduct de(e'oment. Theya'so "on the restigious SA) A;8 133B A"ards for ;ustomer 82ce''ence in the MostInno(ati(e Net"ea(er ;ategory for se(era' SA) im'ementations that are ut in 'ace.In7une133., thecomanyenteredintoacontract manufacturingarrangement "ithMahabharat Motors Manufacturing )(t >td "hereby T?S motor cyc'es "i'' bemanufacturedat the'atter5st"o6"hee'ermanufacturingfaci'itythat is'ocatedontheoutskirtsof =o'kata. T?S"ou'dhe'Mahabharat Motorstoset uthefactoryandro(idesengineeringsuort tothem. Theroduction"ou'dcommencefrom7une133/. Duringtheyear133.63/, thecomany'aunchedScootyStreak, atoughandtrendy(ariant of Scooty)eMand AacheRTRRD, remiumsegment motorcyc'e.A'so, they 'aunched their three6"hee'er, T?S =ing in si2 states. In 7une 133/, T ? Sundram Iyengar & Sons >td and their subsidiaries acJuiredtheho'dingof foreignco''aborators, ;'aytonDe"andre$o'dings>tdinSundaram6;'ayton >td. Thus, Sundaram6;'ayton >td became a subsidiary of T ? Sundram Iyengar& Sons >td. ;onseJuent to this acJuisition, the comany a'so became the subsidiary ofT?S "ith effect from 7une A, 133/. During the year 133/6-3, the comany 'aunchedT?S 7I?8 and T?S &ego in the market. They a'so 'aunched a four stroke three6"hee'er"ithsueriorfeatures.Theycommencede2ort ofT?S Aacheto4ra#i'.A'so, theyde(e'oed a an India resence in three6"hee'ers. In December 133/, the comanyacJuiredtheentireshareho'dingof T?S8nergy>td. Thus, T?S8nergybecamea"ho''y o"ned subsidiary of the comany. In 7une 13-3, they acJuired the entire aid ucaita' of T?S$ousing>tdandthus, T?S$ousing>tdbecamea"ho''yo"nedsubsidiary of the comany. In :ctober 13-3, the comany "on the SA) A;8 A"ard for;onsumer 82ce''ence 13-3 in 54est Run A"ard in Automoti(e5 category. They a'so "on the Si'(er 8DI8 a"ard from Information &eek, a 'eading ITmaga#ine for in house design and de(e'oment of Data AcJuisition Systemforimro(ingshof'oor roducti(ity. Information&eek annua''yrecogni#eenterrisesdri(ing gro"th and e2ce''ence through IT. In No(ember 13-3, the comany 'aunchedT?S TR9D )remium, a semi6synthetic DT 8ngine :i'. In *ebruary 13--, Indian 4anksignedanMo9"iththecomanyforfinancingthree"hee'ersmanufacturedbythecomany. In March 13--, the comany introduced A4S +Anti6'ock 4raking System, intheir remium segment motorcyc'e T?S Aache RTR -.3, gi(ing the bike formidab'estoingo"er andsuerior brakingcontro' that com'imentsitshigherformancecaabi'ity

T5,. *(M3AN- ,TR)*T)R# T90 #otor Company Ba! 6. 3R(D)*T +"N# (0 T5, M(T(R,1.

Aache series ATRInternationa' N8: KA-0u,sidiariesT90 6nergy :imited 0undara;m/uto Compon;ents:td PTT90 #otor Co, 2Indonesia7T90 arge a''oy "hee' 9nder seat storage ;ountered seatT5, sport 8'ectric start Sorty head'am Sty'ish grahic ;?TI engine A''oy "hee' Sty'ish tai' 'am >o" fue' indication,tar ity 9niJue grahic ;'ear indicator 8'ectric start ;ontoured (isor .A./ km % 'tr. ;ontoured (isor

T5, Ma7 6R T"in Rear shock absorber Detachab'e seat Secia' tyre "ith strong so TorJuier engine Mobi'e charging unit Ad!ustab'e head'am

Apahe RTR %89:%;9 :AB A4S breaking Scu'ted digita' dis'ay 4est insired head 'am Roto eta' disk break RTR engine Musc'e engine co"'Tvs ,trea! 8asy cetre stand Suer sty'ed >8D 'am Shock absorber 82tra comfort seating Mobi'e charger 82terna' fue' fi''ing Suer secious under seatstorageMa r!eting ,tr a tegies 8nhanced distribution net"ork 6 A'' India Sa'es. Increasing Nation"ide Net"ork ;reating good"i'' in the market6Ser(ing the society*ompetitors 1.-.$ero moto cor.1.4a!a! Auto 'tdA.$MSI%9.A*4"#5#M#NT1.$ere are some of the a"ards that the T?S Motor ;omany, IndiaFs 'eading t"o6"hee'ermanufacturing comany, is roud ofE-. e award1 T?S is the on'y t"o6"hee'er comany in the "or'd to ha(e achie(ed thisO ?ery fe";omanies outside 7aan, ha(e had the honorof recei(ing this )ri#e. This sho"s thesuerior the Hua'ity contro' and Hua'ity management at T?S.'. T3M#7ellene Award1 The T)M a"ard stands for Tota' )roducti(e Maintenance 82ce''ence A"ard. Thismeans that T?S has been e2ce''ent and rea''y consistent in its erformance in terms ofimortant erformance indicators such as cost contro', )roducti(ity and Jua'ity. This "asin the year 1333.6.(utstanding Design #7ellene Award1The T?SScooty )e "on the :utstanding Design e2ce''ence A"ard from the4usiness &or'd +A'eading 4usiness Maga#ine, and Nationa' Institute of Design+)remier Design Institute,,in the year 133D.?. Management Awards1These A"ards inc'ude the 8merging ;ororate Iiant in the )ri(ate Sector +4y$ar(ard 4usiness Schoo' Association of India & The 8conomic Times, , 4est Managed;omany a"ard +4y 4usiness Today, , and the Most In(estor friend'y comany + 4ybusiness Today,Mar!et share of motor yle players for year &9%%.%&48%7%8%32%5%4 market shareHero moto corpHMSITVS motorsBajaj Auto ltd.Oters Source: TVS, Ventura Research Estimates Mar!et share of sooter players for year &9%%.%&22%43%!7%!!%8%4 Market shareTVS Motors HMSIHero moto corpSu"u#$Ma$%dra%'.0uture prospet 1.*ompany announes plans of rolling out 2igger 2i!es in the &99.&?9segment 2y &9%6.%? After crashing out of the to three in the Indian t"o6"hee'er market, ;hennai based T?S Motor ;omany is "orking on a s'e" of ne" roducts to regain ground 'ost to $onda Motorcyc'e and Scooters India and 4a!a! Auto.T?S Motor is in(esting Rs A336D33 ;rore on roduct de(e'oment and refreshing the current range. The comany5s engineers are "orking on t"o ground6u engine and roduct 'atforms. T?S "i'' ro'' out si2 ne" roducts, inc'uding bigger bikes in the 13361