PROJECT REPORTSURVEY OF MARKET SHARE AND RETAILER SATISFACTION FOR RR KABELSubmitted byADITYA CHAUDHARYA0102213243MBA M&S, CLASS OF 2015Under the Supervision ofMs. RUCHIKA NAYYARIn Partial Fulfilment of the Requirements for the Degree ofMaster of Business Administration (Marketing & Sales)

AMITY BUSINESS SCHOOLAMITY UNIVERSITY UTTAR PRADESHSECTOR 125, NOIDA-201303, UTTAR PRADESH, INDIA

DECLARATION

The title of the Project isSURVEY OF MARKET SHARE AND RETAILER SATISFACTION FOR RR KABELI declare that the work presented for assessment in this Report is my original work, that it has not previously been presented for any other assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged; (b) work conforms to the guidelines laid by the University, and (c) Plagiarism for this report has been checked using turnitin software and is 15%. The summary of report is attached along with for reference. Date: ...............................

ADITYA CHAUDHARYA0102213243

MBA- M&S (Class of 2015)

INTERNSHIP CERTIFICATE- RR KABELS

FACULTY GUIDE APPROVAL

This is to certify that Aditya Chaudhary student of Masters of Business Administration M&S at Amity Business School, Amity University Uttar Pradesh has completed the Dissertation on SURVEY OF SATISFACTION MARKET SHARE AND RETAILER FOR RR KABEL, in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration Marketing & Sales under my guidance.

Ms. RUCHIKA NAYYAR

ACKNOWLEDGEMENTS

I consider it my privilege to express my gratitude to Ms. RUCHIKA NAYYAR (FACULTY Guide) for helping and guiding me through the course of the internship and project reports. I would also like to thank her for her support and encouragement in execution and preparation of this project report.I would also like to express my gratitude to Mr. ANIL MAURYA (INDUSTRY Guide) for having faith in me and giving me the opportunity to conduct such task. He has provided me with direction and support and gave me that boost just when I needed it. I would also like to thank My Program Leader, Ms. RUCHIKKA NAYYAR for providing and helping hand and guiding us through the course of the internship duration.I would also offer my thanks to our Director Dr. SANJEEV BANSAL.The road to improvement is never ending. In keeping with that, I will look forward to and gratefully acknowledge all suggestions received.

ADITYA CHAUDHARY

TABLE OF CONTENTS

SNo.CONTENTSPAGE No.

(1)DECLARATION

(2)CERTIFICATE from the RR KABELS

(3) FACULTY GUIDE APPROVAL

(4)ACKNOWLEDGEMENTS

(5)EXECUTIVE SUMMARY

(6)

CHAPTER - 1: INTRODUCTION PROJECT INTRODUCTION SCOPE AND PURPOSE OF THE PROJECT PROSPECTIVE OF INDIAN WIRE INDUSTRY INDUSTRY STATUS GROWTH AREAS COMPANY PROFILE

(7)CHAPTER - 2: LITERATURE REVIEW

(8)CHAPTER - 3: RESEARCH METHODOLOGY

(9)CHAPTER - 4: DATA ANALYSIS& INTERPRETATION

(10)CHAPTER - 5: FINDINGS

(11)CHAPTER - 6: CONCLUSION

(12)CHAPTER -7 : RECOMMENDATION

(13)CHAPTER - 8 : FUTURE IMPLICATION OF THE PROJECT

(14)CHAPTER - 9 : QUESTIONNAIRE

(15)CHAPTER - 10 : BIBLOGRAPHY

Executive summary

The summer internship project was carried out by me under RR KABEL in NCR. The research shows that RR KABEL company today is not only customer centric company but also proactive to importance ofChannel satisfaction.

Since my purpose of study is to deeply understand on how organization maintain channel satisfaction and have tried to gain information as much as possible. My research is primarily descriptive as my research question aim at describing Survey of market share and retailer satisfaction for RR Kabel. So my research is basically to find out satisfaction of retailers for RR KABEL.

I got a chance to complete my summer internship program in RRKabel LTD a leading wire company in the sector and being a part as a marketing student was a great learning experience.

CHAPTER - 1 (Introduction)

INTRODUCTIONWhat is the project?To find out MARKET SHARE AND RETAILER SATISFACTION FOR RR KABEL in Faridabad and help organization to know the market share and retailer satisfaction for their wire.

Definition and Purpose of project Three purpose behind the project is to To find out the reach of RR kabel wires. To find out the market share and suggest improvement. To find out retailer satisfaction and suggest methods for improvement.

Scope of project To be used by the company for understanding their market share and take further decision to increase their market share. To understand Retailer Satisfaction in Faridabad and take some steps so that retailer satisfaction can be increased.

The organization provided me a great practical experience of working in the field of marketing and sales and have a good exposure to the important management practices in field of marketing and sales . While writing the report the language used is simple and the entire discussion has been logical.

The main purpose of the project is to find out MARKET SHARE AND RETAILER SATISFACTION FOR RR KABEL. It includes market research for wire ,and in detail dealer responses analysis about distribution channel , service activities, price of wire etc by surveying number of dealers.

Prospects of Indian wire industry

Like every other Industrial sector in india . Wire industry too is slowly emerging from out of its protective cover. The wire and cable industry has moved from being a small industry 20 years back to a very large industry over the last decade. Although it is a volume-driven product, it has a lot of quality and technical particulars. Over a period of time, the industry has moved from the unorganised to the organised sector. However, about 35% of this industry is still in the unorganised sector. Requirements like brand and quality perception are key in this Rs 15,000 crore industry. The wire and cables industry predominantly provides challenging opportunities in the field of manufacturing, supply chain, procurement, marketing and HR. This industry is currently undergoing a major change and portends huge opportunity for upcoming professionals and will give them a firsthand experience on subjects like techno-marketing , brand building etc.

INDUSTRY STATUS

The wire and cable industry comprises 40% of the entire electrical industry, which is expected to double in size over the next five years. The industry is growing at a CAGR of 15% as a result of growth in the power and infrastructure segments. It is expected to grow at similar rate for the next five years. The government's emphasis on the power sector reforms and infrastructure will further drive growth.

GROWTH AREAS

The wire and cable industry will eventually focus on supplying cables for specific applications pertaining to the industry needs. India has a lot of potential in the mining, power, oil and gas, metro railways, cement industry, steel industry and other sectors. Different kinds of cables like extra high voltage cables, elastomer cables, etc, are now being used for special applications such as mining/oil sector, shipbuilding /crane cables/elevator cables, cables for solar power plants, to harness power for new generation motor vehicles, windmill solutions, security systems and other types of data cables.Major Players in wire industry RR KABEL HAVELLS FINOLEXCOMPANY PROFILEEverything that you can think of works with wires.Including Wi-fi networks. Wires work like nerves, untiring, relentless, providing. Lamps, fans, air conditioners, bells, refrigerators, wires are everywhere, working like the nerves of your house.

It is with this understanding and inspiration that RR Kabel has always made the latest advances in wire design and engineering. RR Kabel wires have outstanding performance characteristics and represent contemporary design. Though designed solely with application and function in mind, our products are nevertheless endowed with a subtle aesthetic. We at RR Kabel think wires are not just objects, we believe that wires play the role of nerves in the body. Spread across your premises, empowering appliances, and reaching out to every corner of your house to make it come alive with energy. When you believe this you have designers, engineers, fabricators, and other partners who need to have incredible design and commitment to pursue and create a product that can be trusted, and relied upon.

RQUALITY POLICY

RR Kabel Ltd. aims to enhance Customer Satisfaction by consistently meeting the needs and expectations related to product and services

It will strive for making Continual Improvements enabling achievement of Excellence at all levels and Strengthening the Quality Management System.

ENVIRONMENT POLICY RR KABEL LTD IS COMMITED IS COMMITED IN SAVING THE ENVIRONMENT

1. Comply with the applicable laws and regulations and other requirements.2. Implement the Environment Management System as per ISO 14001:2004 standard3. Create awareness amongst all employees and associates for a clean, green and safe environment4 The company is committed to prevent pollution.5. Continually improve the environment performance.6. Keep updated on the latest developments and educate all its key personnel on the environment related issues.7. Make the environment policy available to the general public

SAFETY AND HEALTH POLICY RR Kabel Ltd. recognizes that Safety and Health are overriding priorities in its manufacturing activities. We believe that all occupational injuries and illness are preventable.The organization shall achieve the policy by:

- Providing and maintaining safe workplace, plants and systems- Providing information, instructions, training and supervision to ensure safety- Providing personal protective equipments as required- Continuously reviewing and improving its safety performance, with commitment to comply with the applicable legal requirements and to other requirements

At RR Kabel we dedicate ourselves to the Safety and Health Policy to improve our performance and strive for achieving zero accident, on a continuous basis

PRODUCTS

BUILDING WIRES

Superex Fr

Applications: Suitable for use in conduit and for fixed, protected installation.Conductor: Many thin strands of Electrolytic Copper are fine - drawn simultaneously for uniformity of Resistance, Dimension, and Flexibility. The drawn strands are twisted in high precision machines which imparts circularity to the conductor. Insulation: Specially formulated Lead free + Flame retardant PVC insulation is used. The FR (flame retardant) property retards the propagation of flame without compromising safety.Insulation Conformity: IS 5831 Type A, FR Approvals: IS 694 marked, FIA/TAC approved - CM/L 7205255 Marking: The cables are printed with generic marking SUPEREX-FRColours: Red, Yellow, Blue, Black, Green, Grey

FLAMEX FR LSH

Flame Retardant Low Smoke Low Halogen - upto 1100V

Applications: Suitable for use in conduit and for fixed protected installation particularly suitable for wiring in fire and explosion prone areas, chemical factories, densely wired areas, public buildings, schools, hospitals, commercial complexes, theatres, etcConductor: Many thin strands of Electrolytic Copper are fine-drawn simultaneously for uniformity of Resistance, Dimension, and Flexibility. The drawn strands are twisted in high precision machines which imparts circularity to the conductor. Insulation: Specially formulated grade of Flame Retardant Low Smoke Low Halogen compound to restrict the spread of flames in fire situation. The smoke emitted by the burning cable is considerably low compared to traditional cables. This ensures improved visibility for evacuation of trapped victims and facilitates fire fighting operation.Insulation Conformity: IS 5831 Type A FR-LSHApprovals: IS 694 marked, FIA/TAC approved - CM/L 7205255Colours: Entire cable has White base and a double strip of Red, Yellow, Blue, Black, Green running along the length of the cablePacking: 90 mtrs. coils packed in protective cartons. Project coils of 180 mtrs also available.Marking: The cables are printed with generic marking FLAMEX-FR-LSH

UNILAY FR

PVC Flame Retardant Cable - upto 1100V

- India's 1st Flame Retardant RoHS- Compliant cable with Unilay Conductor- No Loose contacts, No Broken ends- No sparking & overheatingApplications: Suitable for use in conduit and for fixed, protected installation.Ideal for high density wiring.Conductor: Thin strands of Electrolytic Copper are multi - drawn simultaneously for uniformity of Resistance, Dimension, and Flexibility. The drawn strands are uni-laid in high precision machines and compacted. A perfectly circular conductor is thus formed. This enables reduction in overall diameter for space saving in high density wiring.The strands do not get cut when stripping the insulation. The conductor offers perfect contact at pins, terminals and sockets. This eliminates spot heating and sparking. Marking:The cables are printed with generic marking ofUNILAY-FR. Colours: Red, Yellow, Blue, Black, Green, Green/Yellow, GreyInsulation: Specially formulated Lead free + Flame retardant PUCinsulation is used. The FR (Flame Retardant) property retards the propagation of flame, hence without compromising safetyInsulation conformity: 155831 type A, FRApprovals: IS 694 marked, FIA/TAC approved - CM/L 7205255Packing: 90 mtrs. coils packed in protective cartons.

FIRE HFFR

Halogen Free Flame Retardant Cable - upto 1100V

- India's 1st Fire-safe Cable with HFFR insulation and UNILAY conductor. - Zero Halogn. - Does not catch flame, does not Propagate Fire. - Non-Toxic, Non-Corrosive. Applications : Wiring in all installations where fire safety is of utmost importance. Schools, theaters, commercial complexes, apartments, high rise buildings, laboratories, etcConductor : Thin strands of Electrolytic Copper are multi - drawn for uniformity of Resistance, Dimension and Flexibility. The drawn strands are uni-laid in high precision machines and compacted. Thus forming a perfectly circular conductor which enables reduction in overall diameter for space saving in high density wiring. The strands do not get cut when stripping the Insulation. The conductor offers perfect contact at pins, terminals and sockets. Thus eliminating spot heating and sparking.

Insulation : Specially formulated grade of Halogen Free Flame Retardant (HFFR) compound is used. The insulation does not burn readily. It does not melt and drip, smoke is negligible, transparent, non toxic. The victims trapped in fire do not suffocate and this facilitates fire fighting operations. Unlike PVC, the smoke emitted is non-corrosive. Insulation conformity :IEC 60332-1 & 3, IEC 60754-1&2 Marking : The cables are marked "FIREX-HFFR".Colours : Red, Yellow, Blue, Black, Green, Grey.Packing : 90 mtrs. coils packed in protective carton

NEWS AND MEDIA

RR Kabel awareness drive in HaryanaPosted on 14th October 2010

In order to create awareness among the end-users about the electrical standards and electrical safety, Baroda-based R RKabel has initiated an awareness drive in Haryana. R R Group Managing Director Tribhuvan Prasad Kabra said their team would travel across the state in 10 days, covering 40 villages and 10 cities at the dealers outlets and would apprise the end-users about the difference between sub-standard and quality product.The awareness drive called Ram Rattan RathYatra has already covered Uttar Pradesh and would cover Punjab after Haryana with plans to cover the whole of India.He added that fire accidents were common in India. Electrical short circuit was the major cause. Improper, cheap, substandard electrical wiring, borne out of our callousness and utter disregard for safety and life, leads to such fires, Kabra said.He said,Globally there is a strong awareness about the importance of proper electrical standards. There is a constant effort to not only ensure compliance with specified standards, but also try to improve upon the electrical safety, as technological advancements are made.

BRANCHES MUMBAI PUNE NEW DELHI MADURAI CHENNAI BANGLORE KERALA COIMBTORE SILVASSA SECUNDRABAD VARODRA JAIPUR AHEMDABAD KOLKATA LUCKNOW BHUBNESHWAR

CHAPTER - 2REVIEW OF LITERATURE

Market Share Market share is defined as the percentage of a market accounted for by a specific entity In todays world it is one of the important objective of a business is to increase its market share One of the main advantage of measuring market share is that it is less dependent on Macro environmental variables such as the state of the economy or changes in tax policy. However, it could be dangerous for makers of fungible hazardous products.Market share is the key indicator of market competitiveness that is how well a firm is doing against its competitor. This metric ,supplemented by changes in sales revenue, and helps managers evaluate both primary and selective demand in their market that is it enables them to judge not only total market growth or decline but also trends in customers and selection among competitors. Generally sales growth resulting from primary demand is less costly and is more profitable than that achieved by capturing share by competitors .Now coming on to the other side losses in market share can signal serious long term problems that require strategic adjustments. Firms with market share below a certain level may not be viable, similarly within a firm product line market share trend for individual products are considered early indicators of future opportunities and problems.Research has also shown that market share is a desired asset among competing firm Experts However, discourage making market share an objective and criterion upon which to base Economic policies. The aforementioned usage of market share as a basis for gauging the Performance of competing firm has fostered a system in which firms make decision with Regard to their operation with careful consideration of the impact of each decision on the Market share of their competitors.It is generally necessary to commission market research (generally desk/secondary research) To determine sometimes though one can use primary research to estimate the total market size and a companys market share.Unit market share: the unitssold by a particular company as a percentage of total market Market sales measured in the same units.Unit market share (%)= 100*unit sales / total market unit sales Where Unit sales = Unit market share (%)* total market unit sales /100 Total market unit sales = 100* unit sales/ unit market shareRevenue market share :revenue market share differs from unit market share in that it reflects the prices at which goods are sold .In fact ,a relatively simple way to calculate relative price is to divide revenue market share by unit market shares .revenue market share%= 100*sales revenue / total market sales revenueAlthough market share is likely the single most important marketing metric. There is no Generally acknowledged best method for calculating it. This is unfortunate as different methods Yield not only different computation of market share at a given moment, but also widely Diverge trends over time. The reasons for these disparities include variation in lenses through Which share is viewed where in the channel the measurements are taken, market definition and Measurement error.

RETAILER SATISFACTIONThe conversion of production provider market in customer demand market brings a change ofPower and influence in the distribution channel from producers to retailers as the direct contact to the final consumer. In the abstract there will be analyzed the influence of power and Satisfaction on the success and behavior of the member of the distribution channel. The First analyzed problem is weather a shifts of power from producer to retailer has taken Place. The second important thing is the satisfaction of the retailers with producers factors Which influence this satisfaction and the impact of retailers satisfaction on success of producer As a conclusion it will be analyzed if there is any connection between power and satisfaction And if there are any effects on the members of the distribution channel and there success.The second element analyzed in his article is the satisfaction of the retailers with theirproducer and the effect of an increased satisfaction over the financial success of the products. On useHand some studies show that actually the power of the retailer increases there satisfaction. Onthe other hand satisfactions of the retailer have a positive influence positive on the cooperation Willingness of the partner. This will allow the producers to to negotiate good condition and Terms despite the power of retailers. Consequently after an analysis of all the factors it can be stated that between power and Satisfaction there is a manual relation. On the other hand increasing power of the retailers Create a dependence of their producer which also provide security which helps in increasing their satisfaction with the retailers. On the other hand producer aim by the increase of Satisfaction the creation of a certain loyalty from the retailers characterized by trust ,moral, No switch which allows them to negotiate better condition.

CHAPTER - 3RESEARCH METHODOLOGY

OBJECTIVESPrimary Objective

1 To find out the reach of RR KABEL products in Faridabad city.2 To estimate the present market share and suggest improvements.3 To find out the factors contributing in retailer satisfaction.As a part of my project. I tried to analyze and explore the market share and dealer satisfaction In Faridabad. I visited and surveyed all the market places in Faridabad while pursuing my Project all the major areas of operation was covered by me.The research methodology adopted was in depth interview of dealers and retailers with respect to the questionnaire so as to understand the market trend, market share, brand performance and retailer satisfaction.

SECONDARY OBJECTIVES1 To find out which factor influence customer to buy RR kabel wires.2 To find out the major competitors in wire.3 To study the customer opinion towards the service provided by RR Kabel ltd.4 To know the efficiency of distribution channel.

RESEARCH METHOD Research design for customers satisfaction by conducting survey.

Type of research Research design : descriptive research design Descriptive study is the fact finding investigating with adequate interpretation. It is More specific in nature.

Data Type Primary source of dataRetailers of the electrical product who uses electrical appliances. Secondary source of dataData collected from different marketing articles, magazines ,reports ,websites and books.

Data collection tool Questionnaire containing open ended and closed ended question along With some descriptive question to make interaction more result oriented.Sampling frame Retailers of electrical products in Faridabad.

Unit: RetailerSize: Retailers of electrical product: 70Method: Non probability convenience sampling method.Region: Faridabad, HaryanaAnalytic tool:tabulation and Bar GraphData analysis technique The data was summarized in the excel sheet .then tabulation and Bar Graph was Drawn according to the responses.

CHAPTER - 4DATA ANNALYSIS AND INTERPRETATION

1. Do you deal in RR Kabels Products?

ResponsesNo. of ResponsesPercentage

Yes 6390

No710

Total70100

Interpretation :This Graph shows that out of 70 dealers/retailers interview 90% of dealers are dealing with RR Kabels. This shows that RR Kabels has covered huge market.

1. How Long have you been selling RR Kabels Products?

YearsNo. Of Respondents Percentage

5 Years4057.1428571

Total70100

Interpretation:

This Graph shows that more than 55%interviewed dealers have been dealing with RR Kabels from more than 5 years, on which most of them have been dealing from more than 15 years.

1. How much of your Business Volume is Accounted From RR Kabels Products?

VolumeNo. Of Respondents Percentage

75%811.4285714

Total70100

Interpretation:This shows that more than 60% dealers are dealing with less than 25% RR Kabels products. It means there is scope of increase in the sale of product by improving its loopholes like product quality, after sales services, dealers relationship & other loopholes.

1. What do you think about the price of RR Kabels with compare to the prices of other brands?

PricingNo. Of Respondents Percentage

Competitive5172.8571429

Higher1115.7142857

Lower00

Cant Say811.4285714

Total70100

Interpretation:This graph shows that most of the retailers think that the price of the RR Kabels product is higher when compared with other competitors.

1. Are you satisfied with the margins provided to you by RR Kabels?

ResponsesNo. of ResponsesPercentage

Yes 4564.2857143

No2535.7142857

Total70100

Interpretation:

This graph shows that more than half of the retailers are satisfied with the margin that is provided to them and 35% of the retailers are neither satisfied nor dissatisfied.

1. Are you satisfied with the schemes offered to you by RR Kabels?

AttributesNo. of RespondentsPercentage

Satisfied3245.7142857

Nor Satisfied nor Dissatisfied2130

Dissatisfied1724.2857143

Total70100

Intrepretation:

This graphs shows that nearly 46% retailers are satisfied with the scheme that they get from the RR Kabels but 30% of the retailers are neither satisfied nor dissatisfied with scheme and around 24% of the retailers are not at all satisfied by the schemes.

1. What are the reasons the retailers feels because of which the end consumer buy the products?

AttributesNo. Of Respondents Percentage

Price1217.1428571

Availability2231.4285714

Quality3042.8571429

Advertisements68.57142857

Total70100

Interpretation:This graph shows that nearly 43% of the end consumers buy RR Kabels products because of quality, 31% consumers buy because of better availability of stock, and rest of 9% and 17% buys because of advertisement and price. Through this it has been showed that quality is the main reason because of which RR Kabels has ceased better impact of it in the market.

1. Are you satisfied with the delivery service of RR Kabels with comparison to other brands?

AttributesNo. Of Respondents Percentage

Excellent1420

Good3854.2857143

Average57.14285714

Below Average1318.5714286

Total70100

Interpretation:

This graph shows that more than 70% of the customer are much satisfied by delivery service of RR Kabels, but around 20% consumers are not satisfied by delivery service od RR Kabels.

1. Are you satisfied with the replacement procedure of RR Kabels?

ResponsesNo. of ResponsesPercentage

Yes 4868.5714286

No2231.4285714

Total70100

Interpretation:This graph shows that more than half of the retailers are satisfied with the replacement procedure that is provided to them and 31% of the retailers are not satisfied by the replacement procedure provided by RR Kabels.

CHAPTER - 5FINDINGS

FINDINGS Market is fully dealer influenced as dealer recommendation is crucial and price Margin may play a crucial role

RR KABEL not only expanded in NCR but also in other parts of india

Major competitors of RR Kabel are Havells and finolex.

The research says that the brand whose relation in the market with the dealer is

Not sound or the dealers satisfaction is not with the brand suffers in term of

Retailers negative recommendation to the customer.

Dealers/retailers are not updated with the change in price and change in product line. Some of them were does not has the latest price list.

Retailers are more interested in pushing the product of the company which provides them better schemes.

Dealers are not provided with proper technical support for the training of the product.

CHAPTER - 6CONCLUSION

CONCLUSION FROM THE WORKAfter conducting survey of retailers for RR kabel ltd with their valuable suggestion andResponse to the different question. We can come to a conclusion that there is a goodAwareness in the market about RR kabel ltd in the market. Retailers satisfaction levelOf most respondent is higher for RR kabel,which is provided by the survey. HigherSatisfaction level is due to its prices and quality that RR kabel provides in its productThis conveys that retailers are stocking more of RR kabel products then othercompanies.

About 80% of retailers of this industry stocks RR kabel as their running item in

In Faridabad.

The company has about 15% share in india in wire market.

The main factors contributing in retailer satisfaction is the price margin provided to

Them.

Quality is the main factor that influence customer to buy RR kabel.

According to the end customer RR kabel product price is high but it Provide a

good quality in its product.

Working environment of the company is sound and all employees work with

Coordination.

CHAPTER - 7RECOMMENDATION

RECOMMENDATION Retailers should be appointed and sound relation should be maintained with the dealers. Continuous scheme should be offered to dealers.

There should be regular update of prices according to the market changes.

RR kabel has its own brand name, and because of which people rely on it Socompany should also take care of their customer and as there is a lot of Competition company should work on their loopholes.

Sales executives should meet the retailers and dealers at regular intervals

There should be appreciation given to dealer those who achieve their targets.

There should be proper information given about new products to retailers and dealers

There should be an meeting organized once in 6 months so that dealercould know the pros and cons of the company so that loopholes could be overcome and the appropriate steps could be taken to overcome it.

CHAPTER - 8FUTURE IMPLICATION OF THE PROJECT

FUTURE IMPLICATION OF THE PROJECT

For the time limitation I could not gather more information to justify exact condition. The time constraints are limiting factor.

The study is limited by size of the sample as the sample size is very small geographical and regional differences could not be included.

Difficult to take appointment with business class people.

Most retailers could not give enough time to fill the questionnaire.

It was difficult to cover all the areas under Faridabad.

CHAPTER - 9QUESTIONNAIRE

Note: This survey is entirely for the academic purposes and the information will not be forwarded for any other use by any person or organization .

QUESTIONNAIRE

Name of the Company :- ______________________________________ Address :- ______________________________________Phone No. :- ______________________________________

1) Do you deal in RR Kabels Products?

a) Yes b) No

2) How Long have you been selling RR Kabels Products?

a) < 1 Yearb) 1 3 yearsc) 3 5 yearsd) > 5 years

3) How much of your Business Volume is Accounted From RR Kabels Products?a) < 25%b) 25% - 50%

c) 50% - 75%d) > 75%

4) What do you think about the price of RR Kabels with compare to the prices of other brands?

a) Competitiveb) Higherc) Lowerd) Cant say

5) Are you satisfied with the margins provided to you by RR Kabels?

a) Yes b) No

6) Are you satisfied with the schemes offered to you by RR Kabels?

a) Satisfiedb) Nor Satisfied nor dissatisfiedc) Dissatisfied

7) What are the reasons the retailers feels because of which the end consumer buy the products?

a) Priceb) Availabilityc) Quality d) Advertisements

8) Are you satisfied with the delivery service of RR Kabels with comparison to other brands?a) Excellentb) Goodc) Averaged) Below Average9) Are you satisfied with the replacement procedure of RR Kabels?

a) Yes b) No

CHAPTER - 10BIBLOGRAPHY

REFRENCESBOOKS: Philip kotler 2013, marketing management,koshijha ,pearson education,13th edition.

C.k Kothari (2004),research methodology methods and techniques,revised 2nd edition

newage international publishers

WEBSITES http://www.rrkabel.com

http://www.business.mapsindia.com

http://crabtree.com

www.managementmarketing.com

www.ramratna.com

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