Summer of wellbeing model

Summer of WellbeingA model for improving health and wellbeing in Trafford

Contents

01 The Summer of Wellbeing model: An introduction

02 The evidence: The Olympics and the 5 ways to wellbeing

03 The pilot: A new process for a new model

04 The evaluation of the pilot: What we learned

05 The transferable model: Adopting and adapting the Summer of Wellbeing

1 Engage: Champions and partners workshops

2 Communicate: Branding and messaging

3 Experience: Outreach hub

4 Evaluate: Tools

5 Share: The model

06 Appendix list

01The Summer of Wellbeing modelAn introduction


This document introduces the Summer of Wellbeing model which includes• engagement workshops • branding and communications • an outreach hub • evaluation tools • for organisations and community groups in Trafford to use, adopt and adapt as they wish,to improve the wellbeing of Trafford’s community during the summer

The Summer of Wellbeing is based on the 5 ways to wellbeing displayed in the logo below. More on the 5 ways to wellbeing is covered in section 02.



Aims

The Summer of Wellbeing model suggests interventions that aim to:

1 Engage: Raise the profile of the 5 ways to wellbeing among organisations delivering wellbeing-related activities, to place the focus on wellbeing when promoting their activities.

2 Communicate: Raise awareness of the 5 ways to wellbeing amongst communities so they may proactively engage in improving their quality of life.

3 Experience: Create opportunities for more people to try out and take up more wellbeing activities more often.

4 Evaluate: Assess the impact of the Summer of Wellbeing model for continuous iteration and improvement.

5 Share: Support organisations who have adopted the Summer of Wellbeing model to share their learning and experience with others interested in the model.

Principles

• Community led: The Summer of Wellbeing model is a resource available for NHS Trafford, Trafford Council, local organisations and community groups to use, adopt and adapt to place the focus on wellbeing with their initiatives.

• Using local assets: The model is not about creating new events and activities, and duplicating efforts, but about supporting organisations and communities to communicate what is already there, through the lens of the 5 ways to wellbeing.


• Improving wellbeing: The model

empowers the community with a holistic understanding of the 5 ways to wellbeing and local opportunities to: ‘get active’ ‘challenge your brain’ ‘hang out with friends’ ‘lend a hand’ and ‘enjoy the moment’.

• Creating a legacy: Using the Olympics during the summer of 2012 to motivate and inspire the community to take up wellbeing activities in the longer term, and particularly during upcoming summers.


Collaboration

The Summer of Wellbeing has been developed and managed by a borough-wide partnership, which includes:

Collaboration

The Summer of Wellbeing is part of:

• The Inspire programme run by the London Organising Committee of the Olympic Games and Paralympic Games.

“Projects like The Summer of Wellbeing are enabling people in Trafford to make positive life changes.”Seb Coe, Chair of the LOCOG

• The Public Services by Design programme run by The Design Council and delivered in collaboration with Uscreates.

“Public Services by Design has shown us a completely different way of working that’s more innovative, creative and collaborative than our old approach which was all about regimented processes, business cases and formal guidelines.”Helen Darlington, NHS Trafford Health Improvement Manager


02The evidenceThe Olympics and the 5 ways to wellbeing

02 The evidence: The Olympics

The Olympics evidence

Research by Canterbury Christ Church University suggests that when the Olympics come to a country they create two effects:

• The demonstration effect: Encourages those who are or have been active in the past to become more active.

• The festival effect: Encourages those who are least active to think about becoming more active.

02 The evidence: The Olympics

The legacy

Summer time is associated with going out more often, turning a new page, exploring new things, holding street parties...

The Summer of Wellbeing model holds a legacy beyond the Olympics to energise and rejuvenate communities every summer, to try and take up new wellbeing activities.

02 The evidence: The 5 ways to wellbeing

The 5 ways to wellbeing evidence

The 5 ways to wellbeing is a set of evidence-based public mental health messages aimed at improving the mental health and wellbeing of the whole population.

They were developed by the New Economics Foundation as the result of a commission by The Government’s Foresight Project on Mental Capital and Wellbeing.

The evidence is based on reviewing 400 pieces of scientific research that studied the mental health of the community.

Reference: the new economics foundation, five ways to wellbeing report, 2008

The result is a set of five simple actions to improve wellbeing, which individuals should be encouraged to build into their daily life.


‘Get active’ evidence

“Engagement in physical activity is thought to be beneficial to wellbeing by providing increases in perceived self-efficacy, a sense of mastery and a perceived ability to cope. It also detracts from negative thoughts.

Mood and affect have been shown to be improved by as little as single bouts of exercise of less than 10 minutes.”

Reference: the new economics foundation, five ways to wellbeing report, 2008, p.6


‘Challenge your brain’ evidence

“Participants received three, one-hour, group sessions or completed the programme in their own time. Taking part in the intervention, whether in a group or individually, elevated wellbeing in comparison with controls who did not receive the intervention.

The implication is that goal-setting and planning skills can be learned, and it has positive effect on wellbeing.”



‘Hang out with friends’ evidence

“Research found that happy people have stronger social relationships than less happy people.

Giving time and space to both strengthen and broaden social networks is important for wellbeing.”



‘Lend a hand’ evidence

“Evidence suggests that mental wellbeing is enhanced when an individual is able to achieve a sense of purpose in society and, thus, contribute to their community.

So, helping, sharing, giving and team-oriented behaviours are likely to be associated with an increased sense of self-worth and positive feelings.”



‘Enjoy the moment’ evidence

“Research has shown that being trained to be aware of sensations, thoughts and feelings for 8 to 12 weeks has been shown to enhance wellbeing for several years.

Catch sight of the beautiful. Remark on the unusual. Notice the changing seasons. Savour the moment, whether you are walking to work, eating lunch or talking to friends.”



03The pilotA new process for a new model

The process

Partners and champion organisations worked together through a series of workshops and methods to develop and pilot the idea of the Summer of Wellbeing.

The aim of the pilot was to develop, test, evaluate, learn, improve and replicate a new model for innovatively connecting the dots of great wellbeing activities in Trafford to maximise their joint impact.


The process

Immersion workshop: Organisations trying new techniques to identify needs and generate ideas for solutions


The process

Co-develop workshop: Behaviour change models to develop the Summer of Wellbeing journey


The process

Co-branding tools: Developing the Summer of Wellbeing brand and pitch alongside input and votes from stakeholders and community


The process

Launch event: At the yearly Trafford Partnership Neighbourhoods Action Event inviting organisations to sign up and get involved in shaping the first Summer of Wellbeing pilot.


The process

Launch event: At the yearly Trafford Partnership Neighbourhoods Action Event inviting organisations to sign up and get involved in shaping the first Summer of Wellbeing pilot


The process

Prototype with champion organisations: The workshop covered the New Economics Foundation evidence behind the five ways to wellbeing, how services of champion organisations link into these, and add value, and how they can be packaged up into wellbeing tasters at community events.

Summer of Wellbeing champions:• Voluntary & Community Action Trafford• Trafford Community Leisure Trust• Sure Start Children Centres• Trafford College• Home Instead• blueSCI

The process

Launch event: At the yearly Trafford Partnership Neighbourhoods Action Event inviting organisations to sign up and get involved in shaping the first Summer of Wellbeing pilot.


The process

Partner with community events: Building relationships with organisers of community events this summer to embed wellbeing messages in activities.

Summer of Wellbeing partner events:• 10-12-19 May: Olympic Torch Making• 1 June: Broadheath Summer Event• 23 June: Sale West Games• 24 June: Good Morning Trafford• 24 June: Playtime in the Park• 21 July: Lostock Mini Olympics

The process

Pilot outreach hub: The pilot took place on the 23rd and 24th of June as part of Sale West Games and Good Morning Trafford events.

The pop-up hub delivered wellbeing messages linked to the activities that organisations were delivering on the day. The hub aimed to bridge the gap between communication/awareness and experience of wellbeing.


The process

Evaluation framework: Assessing the successes, challenges and areas for improvement of the pilot through a number of evaluation tools:

• Vox pops interviews: evaluate ‘communication’ of wellbeing messages.

• Raffle tickets: evaluate ‘experience’ through the number and types of activities engaged with.

• Follow-up calls: evaluate ‘legacy’ of messages and activities.

• Reflection interview: with partners and champions to take their suggestions and learning on board.

03 The pilot: A new process for a new approach

04The evaluation of the pilotWhat we learnt

04 The evaluation of the pilot: What we learnt

Feedback from partners,champions and the community

Click on the link below to watch the video of people’s feedback on the Summer of Wellbeing events:

http://www.youtube.com/watch?v=kw-dmnKxBCM

“I watch more sports than I do, so it was great having a go at different activities.”

“It’s nice to come in and see people. I enjoy this because I live alone. I don’t know anybody. But when I came to this I saw other people, my children saw other children…”

“The principle of these strands together for promoting wellbeing makes sense. Whether each event needs to cover all five aspects or not I don’t know.”

“Maybe next time, an announcement should be made about the hub itself and what people are expected to do…”

“We’re gonna do more of these events and each one is gonna get better.”







Number of interactions with wellbeing activities

The data on the following slides was gathered through the raffle tickets evaluation tool.

Each organisation delivering a wellbeing activity chose a wellbeing area that aligned with the activity they were delivering. They then offered a raffle ticket in the corresponding colour to each person who tried out their activity. After people collected their raffle tickets, they dropped them off at the hub for a chance to win a helicopter ride as well as other prizes.

Although not everyone collected, or entered tickets, the number of tickets entered from both pilot days was 752 which holds statistical significance.


Number of experiences of wellbeing activities at pilot events55% of visitors experienced more than 2 different wellbeing activities14% experienced more than 5 different wellbeing activitiesSample size: 752 raffle tickets, 300 participants

Success Challenge Improvement

Champions and partners workshop(evaluation based on post-workshop feedback forms)

Champion and partner organisations meeting and networking.

Understanding of value of shifting the focus on communicating the 5 ways to wellbeing.

Interactive, creative, informal and friendly nature of the workshop.

Motivating to see the energy of the facilitators and participants.

Inspiring to innovate ideas and listen to others’ ideas.

Some participants found the workshop too lengthy, others too concise.

Lack of understanding of the context, next steps and funding.

Individuals who represented champion organisations were not necessarily the right ‘ambassadors’ to engage.

Champions and partners felt more organisations should be aware of the wellbeing evidence.

Clearer communication about project context, funding and expectations from champions.

A formal commitment procedure for champions interested following the workshop.

Ensure representatives at both managerial and frontline level attend from each organisation.

Engage a wider scope of wellbeing organisations in Trafford to focus on the 5 ways.




Branding and communications(evaluation based on interviews with partners, champions and community plus follow-up calls 4 weeks later)

Summer of Wellbeing brand was voted for by community and partners.

Inspire programme improved exposure.

The hub branding attracted attention and was recalled 4 weeks after the events.

The balloons and badges proved popular with families and the messages were easy to understand.

With face-to-face engagement, not all organisations introduced the wellbeing benefits of their activities to visitors.

Signposting the 5 zones or areas to wellbeing at events was confusing or unnoticed.

Some gained a more holistic understanding of wellbeing, but most still associated it with physical health only.

Engage wellbeing organisations and particularly outreach workers early on, so they may develop ownership of how they’re integrating wellbeing in the way they’re promoting activities to visitors.

Clearer signposting of the 5 zones (e.g. balloon arches at the entrance of each zone, zone stewards welcoming visitors to the zone and introducing evidence, footsteps or line paths through the zones, etc.)



Activities(evaluation based on interviews with partners, champions and community as well as the raffle system)

Most visitors sampled at least two different types of activities.

The community sampled new activities that they hadn’t tried before and that they were interested in taking up in future.

Families and children enjoyed their day and met new people.

Some found it surprising and stimulating that not all activities were about sport.

Weather limited the scope of activities on offer.

Although many experienced the activities, and understood the simple message about the 5 ways, most did not make the connection with taking control of their wellbeing through the actions they do on a day-to-day basis.

Sports dominated the types of activities on offer.

Be prepared for all types of weather.

Engage wellbeing organisations and particularly outreach workers early on, so they may develop ownership of how they’re integrating wellbeing in the way they’re promoting activities to visitors.

Scope out more organisations around the other 4 wellbeing areas and engage them prior to events.



Outreach hub(evaluation based on interviews with partners, champions and community)

The raffle tickets and helicopter ride proved a good incentive to get visitors trying more activities to collect tickets, and into the hub (particularly at the second pilot event).

Visitors who engaged in face-to-face conversations with hub facilitators recalled wellbeing messages 4 weeks after the event.

Visitors were attracted to the visual presence of the hub and the giveaways.

First-time construction of the hub was time consuming and should have been done prior to the event.

The physical space within the hub limited the freedom that champions needed to run their activities.

The hub is not suitable for inclement weather.

If the hub is not central it loses impact.

Wellbeing engagement within the hub can be more interactive.

Champion’s activities to take place outside of hub in their preferred setting, and link to it through zone signposting.

Create an indoor substitute for the hub e.g. balloon arches, coloured mats on the ground)

Place hub at entrance of event so it is the first point of access and the first focus is placed on the wellbeing message.

Hub hosts interactive activities e.g. ‘what did you do yesterday for your wellbeing’ map.



Evaluation tools(based on assessing the usefulness of data gathered from various evaluation methods)

Vox-pops interviews and follow-up calls were insightful.

Film extracts provide a dual function: rich feedback, publicity material.

Visitors were motivated in picking up tickets from activity booths and dropping them off at the hub.

If interview questions are followed strictly they may not yield rich information, especially when subjects are not talkative/expressive.

Visitors outnumbered tickets in raffle books as some were misplaced in transit to events.

Sports activities outnumbered other activities so blue vouchers ran out and had to be replaced with other colours (impacts data collection).

Some activity facilitators forgot to give away tickets.

Ensure interviewer has skills to go off-script and generate new questions to prompt required answers.

If filming is not possible, voice recorders, phones or note-taking can suffice.

Ensure raffle books are plentiful in all 5 colours.

Brief facilitators prior to the event about raffle books evaluation system, and incentivise with a prize for activity with the least tickets in their book.

05The transferable modelAdopting and adapting the Summer of Wellbeing

05 The transferable model: Adopting and adapting SoW

This following slides suggest a Summer of Wellbeing model for Trafford organisationsand community groups to use, adopt and adapt as they wish. The model is based on learning and evaluation from the pilot.

The model DOES NOT necessarily need to be applied literally.

However, it DOES act as a proposal to inspire actions and ideas from organisations and community groups. It stimulates opportunities that join their brilliant efforts to create a louder more visible focus on wellbeing, empowering Trafford’s community to improve its quality of life.

There are infinite possibilities for partners and champions in Trafford to pick up the suggestions and resources on the following slides, build upon them, test new ideas, and make every summer a better Summer of Wellbeing.

05 The transferable model: Engage

Aim: Hold workshops a few months before the summer, to raise the profile of the 5 ways to wellbeing among organisations delivering wellbeing-related activities and events, to place the focus on wellbeing when promoting their activities

Workshop agenda:• Introduce Summer of Wellbeing model and aims of the day• Introduce the evidence for the five ways to wellbeing • Share workshop etiquette• Speed meeting around the five ways• Identify everyone’s shared value for the Summer of Wellbeing• Co-design ideas for the Summer of Wellbeing • Mock up and trial ideas• Next steps, conclusion and feedback

Refer to Appendix for workshop plan and materials:Appendix > Engage

05 The transferable model: Communicate

Aim: Increase the visual and viral impact of the Summer of Wellbeing through a consistent brand presence that increases the recognition of the Summer of Wellbeing, and that ensure 5 ways to wellbeing messages reach the community.

Branding: The Summer of Wellbeing brand co-designed with partners and community is fun, inviting, unpretentious, visuallyengaging and translates the scientific evidence of the 5 ways to wellbeing into colour-coded colloquial messages.

Refer to Appendix for logos and artwork files:Appendix > Communicate

05 The transferable model: Communicate

Communications: Consistency with face-to-face and written communications with the public is as important if not more important in ensuring wellbeing messages are consistent and impactful. For example, this is how Summer of Wellbeing champions can welcome visitors to a community event:

“Morning! Welcome to Sale West Games. Today’s event is all about recharging your wellbeing… so your health and happiness. All the scientific research on happiness points to five really simple things that you can do every day to feel a little more Happy. These five things are: get active, challenge your brain, hang out with friends, lend a hand, and enjoy the moment. So activities today are scattered across five zones. Make sure you try out activities from all the five zones to fully charge up your wellbeing!”

“Did you know that if you’re feeling down, just 10 minutes of cardio canpump blood to your brain and make you feel happier? Have a go on thedance mats and let’s see if it makes you happier!”

05 The transferable model: Experience

Aim: Create opportunities that take wellbeing experiences and messages to those who are least engaged with their own wellbeing.

Positioning: The hub is a flexible tool that may visit various events and venues to highlight the wellbeing benefits of what is on offer in the local area. For best impact, the hub can be placed at the entrance of an event or venue so the first visitor’s experience is wellbeing and how it is enhanced by the other activities.

For indoor use, easy-to-make helium balloon arches or bunches can replace the Gazebo.

Contact Shaenaaz Ramjean for hub and materials (balloons, caps, badges)[email protected] 0161 873 9555

mailto:[email protected]

05 The transferable model: Experience

Interactive engagement: Understanding and recollection of the 5 ways to wellbeing message may be enhanced within the Summer of Wellbeing hub through interactive activities. Here are some examples and possibilities:

Map your wellbeing: Have a board up of all the 5 areas toWellbeing, and inviting visitors to write down on post-it notesor stickers what they did yesterday for each of these areas.

Wellbeing tips: Invite visitors to write on colour-coded postcardsone wellbeing tip for each of the 5 areas, that they would share withothers. Once a visitor writes a postcards, he/she may tae a postcardthat another person has written for her.

Refer to Appendix for the artwork and manufacturer’s database ofhub materials (balloons, badges, caps, gazebo):Appendix > Experience

05 The transferable model: Evaluate

Aim: Tools that assess the impact of the Summer of Wellbeing model for continuous iteration and improvement, thus creating a measurable legacy.

Evaluation framework: An evaluation framework was set up forthe pilot phase. The framework ensures data is collected while the activities and interventions are taking place rather than at the end. If new Summer of Wellbeing ideas and iterationsare introduced, new evaluation tools might need to be developed.The following are the evaluation tools used for the pilot:• Vox pops style interviews with community to get initial feedback• Reflection interviews with partners and champions • Follow-up calls with community after 4 weeks to measure long-term impacts• Raffle tickets system to measure interactions with activities

Refer to Appendix for evaluation framework and interview questions:Appendix > Evaluate

05 The transferable model: Evaluate

Raffle tickets system: This is how the raffle tickets system was used to evaluate interactivity with activities.

• Each facilitator delivering an activity is briefed on the system, they choose a wellbeing colour that they feel best reflects the area(s) that they will ‘selling’ to visitors, and receive a raffle book in that colour• When visitors arrive at the hub, they are introduced to the prize draw and asked to collect tickets from each activity they do. The more they collect the more their chances of winning.• At the end of the day, visitors write their name and telephone number on the back of tickets, and drop them off at the hub for the prize draw• As well as the draw prize, the facilitator with the thinnest raffle book wins• For analysis, telephone numbers and colours of tickets are dropped into an excel sheet to measure the percentage of visitors who engaged with all five ways to wellbeing.

Refer to Appendix for raffle books and prize draw sticker:Raffle books are in manufacturer’s database: Appendix > ExperienceRaffle books stickers artwork is in: Appendix > Evaluate

05 The transferable model: Share

The Summer of Wellbeing model was a result of a collaborative effort of multiple organisations. The model is available for any organisation, potential partner or champion in Trafford to use.

Share the link below with anyone interested. The link downloads this document and appendices:

http://bit.ly/O9r36v


06Appendix list

06 Appendix List

Appendix List01 Engage: Champions partners workshop plan • workshop presentation • workshop materials02 Communicate: Summer of Wellbeing, chapions and partners logos • leaflet • presentation03 Experience: Hub, balloons, badges, caps artwork • manufacturer’s database04 Evaluate: Evaluation framework and questions • raffle books05 Share: Project links and contact details • press release

Click on the link below to download all appendix resources:http://bit.ly/O9r36v


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