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8/10/2019 Summer Placement Presentation - Citibank
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Summer Placement Presentation
8/10/2019 Summer Placement Presentation - Citibank
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GLOBALITY
BREADTHINNOVATION
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Our Footprint
1.7 million credit card customers and 1.2 million retail customers
Over 51,500 Corporate Clients (including SME / MME/Citi Business)
111 year old legacy in India
Represents one of the largest foreign direct investmentsin financial services in India ($3 Billion + of Capital)
42 Citibank branches in 27 cities across India; approval to open3 more branches; 600+ ATMs across the country
Over 1,500 large local corporate and multinational clients
Employer of choice to 9,200+ employees, 2,700 + employees engagedwith centers of excellence (COEs) supporting global businesses
Citi helped clients raise $15.6 billion of equity and debt capital in 2013
Citi moves ~5.1% of Indias payment flows, ~14% of FX flows and
~8.7% of trade flows
Indore
Jaipur
Hyderabad
Lucknow
Noida
Kolkata
Ahmedabad
Baroda
VapiSurat
Bhopal
Akola
Pune
Nasik
Nanded
Ludhiana
Chandigarh
Kurnool
Bangalore
Coimbatore
Kochi
Chennai
Mumbai
Bhubaneswar
DelhiGurgaon
USA
UK
Singapore
Australia
Canada
Kenya
Dubai
Bahrain
New York
London
Citibank Branch
Citi Back Offices
Citi Front Offices
Centres of Excellence
Citi Non Resident Indian Offices1
Korea Desk
Citi India Desks
Japan Desk
1. NRI Offices in Canada and Kenya are proposed to be shut (will be covered by US and Bahrain Offices resp.); Australia Centre is proposed to be absorbed by the local Consumer franchise.
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Client Profile
Corporate Business (Total ~51,500 Clients)
Global Banking client base represents ~75% of target market
Top bank for Indian local champions in supportingglobal expansion
Lead bank for multinational corporations
Mid market business focused in top 8 cities
Consumer Business (Total ~2.6 million Customers)
Focused on affluent and emerging affluent segments intop 14 cities
1.7 million card clients representing 12% of total cards issued,18% of spends
Leading non resident Indian business with presence in8 geographies, representing ~300,000 clients
~ 1,300 corporate relationships, representing ~580,000salary accounts
One Citi Linkages
Non resident Indian deposits fund corporate asset growth
Citibanking accounts across corporate client segments
Payment product synergies: Cards and TTS
1. Revenue bucket applies to local corporates.2. As per Citis addressable market. 3. Addressable market is defined as the 30 cities in which we operate.
Consumer(Net Investible Surplus)(~2.6 million Customers)
Corporate(Revenue Bucket)(~51,500 Clients) Key Client Segments
Emerging Affluentand Mass Market($4,00060,000)(Citibanking, 0.95 million)(Cards/Asset Customers,1.5 million)
Affluent($60,0001 million)(Citigold, 85,000)(Cards/Asset Customers, 68,000)
Ultra High Net Worth(>$25 million)(Citi Private Bank, 300) Global Banking
(>$500 million)1
(Local Corporates, 577)(Global Subsidiaries Group, 990)
Private Enterprises($50250 million)(MME ~400)
Small Businesses($1050 million)(SME ~3,000)
High Net Worth($125 million)(Citigold Private Client, 5,000)(Cards/Asset Customers, 5000)
9,000
120,0002,100
1.4 million 4,200
61,0002
155,0002
Citibusiness($210 million)(~47,000)
Values inside Pyramid representcustomers in addressable3 target market
Values inside Pyramid representcorporates in target market
26 million
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INSTITUTIONAL CLIENTS GROUP
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How is Banking Typically Structured?
Corporate Banking Investment Banking Capital Markets
Coverage Large Corporates Mid Size Corporates
Global Corporates
Large Corporates Global Corporates
Manages capital marketfinancing products Transaction Origination /
execution
What we do Client Coverage
Loans
Treasury
Trade Services
Sector and Client Coverage
Mergers and Acquisitions
Capital Markets
Equity Offerings
Debt Offerings
Syndicated Loans
Banking business is typically integrated across coverage and execution with product specialists across the corebusiness units.
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Create multiple revenue streamsfrom single deal by servicing capitalat each stage of lifecycle
Differentiate service capabilitiesfrom competitors by utilizing internalsynergies
Structuring
Documentation
Administration
Working Capital
Uses
Global
Banking TTS
Value to Clients and Citi
Source
Client
Cit
i
SFS
Advisory
Closing
Post-Closing
CapitalManagement
Provide seamless access to globalmarkets for raising and managingcapital
Reduce operational inefficienciesand risks resulting from multipletransaction providers
Use
Complete Balance Sheet Solutions for Institutions
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Citi Market Advocacy EffortsKey Influencer
30%Share of FII trade
volumes
50%Custodian to 50% of
Indian asset managers
17%No. 1 in USD / INR
FX flows
12Top-rated by Global
Custodian for 12 years
50%Share of QFI flows (new
route)
Securities & Fund Services in India
Citi India SFS Overview
Citi is the leading provider of custodial services in India
Market Leadership
Dominant market share across FII, QFI & local mutual funds
Comprehensive suite of servicesCustody, QDP, SLB, FX,Futures Clearing (Equity, Interest, FX), Fund Admin, Escrow
Largest team of 200 people split across two cities
Client Focused Innovation
Most flexible funding and margining solutionsfirst to enablemargin netting and non-cash collateral for equities
First-to-market FX benchmarking, netting & 3rdparty FX
First custodian QDP to enable QFI
First & only custodian providing a program based securities lending
solution (OpenLend)
Awards & Recognition
Awarded Best Direct Custody Bank for India byAsian InvestorMagazine for three consecutive years (2010-12)
Top rated by Global Custodian for twelve years
100%Settlement Rate
>99%STP Rate
70%Capacity kept below 70%
2Live processing from two cities
110AUC (USD Billion)
850,000Transactions per year
Citi SFS by numbers
FICCICapitalMarkets
Committee
SEBIsForeign
InvestmentCommittee
PASLA andRegulators on
SecuritiesLending
NSDL(central
depository)executivecommittee
Advisorycommittee ofNSCCL (NSE
ClearingCorporation)
SEBIs Core
Committee ofMarket
Intermediaries
Securities & Fund Services in India
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Specialized, but highly linked product set integrated into client solutions
Investor
Services
Intermediary
Services
Issuer Services
Wealth
Management
Services
Pensions/SWF
Asset Managers HFs, FoF, PE Insurance Cos. Central Banks
Broker-Dealers MTFs/Infra HFT/ Algo Trader Global Custodian
Corporate Governments Financial Institutions
Private Banks Family Offices RIAs Private Client Services
Clients Products Value Proposition
Middle Office
Fund Services/ TA Agent Sec. Lending Global Custody
Direct Custody Clearing
Conventional Debt Structured Finance Specialized Paying Agent Depository Receipts
Open Wealth Open SMA Alternative Wealth
Solutions orientation, tailored service,
bestof-breed platform Open architecture, with modular
approach Global Presence
Local presence in 57 markets Deep market expertise & influence Widest network
Expertise in solution engineering forcomplex transactions
Supporting cross-jurisdiction ECM/DCMtransactions
Next-gen wealth management servicefor FAs at RIAs, Private Bank
Integrated product suite enabling tailoredportfolios to desired outcomes which aretax optimized at unified household level
SFS: Client and Solution Set
S
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Key Client Value Proposition:
Seamless global platform enabledby proprietary network in 90+countries
Enable end-to-end visibility andcontrol
Optimize working capital, resultingin enhanced EPS
Increase efficiency and mitigateoperational and execution risk
Value-added asset services tomaximize top and bottom linereturns
Treasury and Trade Solutions
Treasury Flows
Trade Flows
Capital Markets &
Investment Flows
Large scale global provider
of high value-added
transaction services
Serves approximately 60,000
clients in 140+ countries,
including:
99% of the Fortune 100,94% of the Fortune Global500
Central governments in~120 countries
400+ of the top 500 banks
200 of the top 300 assetmanagers
Provider of multi-product,
multi-region solutions
through long-term client
relationships
We Bring Global Local and Takes
Local Global
TTS Cli t d S l ti S t
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Receivables
Liquidity &
Investments
Payments
Commercial Cards
Information Services
Cash Management
Trade Services
Trade / Supply Chain
Finance
Export and Agency
Finance
Treasury and Trade Solutions (TTS)
TTS: Client and Solution Set
Corporates,
Public
Sector,FIs
Asia | EMEA | Latin America | North America
Trade
Corporates,Public
Sector,FIs
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GLOBAL CONSUMER BANKING
Gl b l C B ki
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No 1 Foreign Bank in terms of Revenue, Earnings and Assets
Significant focus on re-engineering :$65MM re-engineering saves from 2012-2014
#1 distributor of mutual funds
Leadership in Cards :17% spends and 25% e-commerce market share
Leader in NRI Banking: raised > $1.7Bn deposits in the past 5 months
Awarded the best digital bank in India for the past five years
Iconic brand: 99% Brand Awareness and 50% Brand Preference
NPS- Ranked 4 across segments. High Absolute score with low detractors
De-risked the franchise significantly
Consumer Business Highlights
No.1 Consumer Bank amongst Foreign Banks. Strong business momentum across all key businesses with continued focus on clientexcellence, compliance and controls
Global Consumer Banking
6 Key Enablers of The Business
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Creating meaningful differentiation through best in class segmentpropositions for every product.
Ensure the proposition is market leading through a rigorousprocess of benchmarking.
Best-in-Class Value
Propositions
Perceptual Scale
Create a single global platform to achieveClient Centricity, Speed & Simplicity, Digital,Economical and Trusted Simplified client experience across channels
Sustainable product and platform consistency Rapid global deployment to ensure time to market
Technology
Value Based Culture to deliver exceptional customer Service
Full implementation of the NPS system top down and bottom up
Fostering a strong culture of accountability top to bottomClient Excellence
Universal Sales Model
Citibank owned and controlled
Technology enabled and real time triggered
Moving to client based incentives metrics
Sales Model
Hot Spots Distribution POS Sales Force Value Added Communications
Control & Compliance Upgrade control environment to reduce/eliminate compliance andfraud risk
6 Key Enablers of The Business
Building a Truly Differentiated Model
http://www.google.com/imgres?imgurl=http://procentus.files.wordpress.com/2010/11/customer-service-logo.jpg&imgrefurl=http://procentus.wordpress.com/2010/12/02/customer-service-failure-%E2%80%93-when-process-becomes-the-master/&usg=__1BHtJ47HYCQN_ixtf3z4czMzIjo=&h=720&w=960&sz=35&hl=en&start=12&zoom=1&tbnid=8Xydq88a4yJB7M:&tbnh=111&tbnw=148&ei=dEiNT4ifMIWurAfh-OiiCQ&prev=/search?q=customer+Service+logo&hl=en&sa=X&rls=com.microsoft:en-US&tbm=isch&prmd=ivns&itbs=1http://www.google.com/imgres?imgurl=http://scoremoresales.com/wp-content/uploads/2012/02/stand-out.jpg&imgrefurl=http://scoremoresales.com/b2b/value-propositions-elevator-pitches-b2b/&usg=__F0g1M1qVbACr1gCBhZa35tK7m6M=&h=307&w=391&sz=173&hl=en&start=13&zoom=1&tbnid=L3He8Rkv7LgFFM:&tbnh=97&tbnw=123&ei=xEiNT7DWD4fzrQfMqPSsCQ&prev=/search?q=Value+Proposition+logo&hl=en&sa=X&rls=com.microsoft:en-US&tbm=isch&prmd=ivns&itbs=18/10/2019 Summer Placement Presentation - Citibank
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Building a Truly Differentiated Model
Embracing
RetailBehavior
High Street Retail Distribution
Simplified, Customized Products
Intelligent Technology
Service as the Human Enabler
Memory +Seamless
connectivity
TODAY: Leverage Innovation to Drive Experience
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TODAY: Leverage Innovation to Drive Experience
Every Day Experience
Speed , Simplic i ty & Transparency
Everywhere Experience
Global
Integrated On-the-Go Experience
Mobile & 360
Emerging / Affluent Experience
Instantone stoprelationshipopening
Mobile Walletp2pand merchant payments
Real time need basedmarketing using digitalchannels
Click to call / Click toChat
360ATM / VideoInteraction
Single Underwritingmultiple products
Bringing Private Bank/ Institutional
Products to RetailCustomers
Cross Border Account
openingin 31 markets
Cross Border Instant
Rewards Redemption
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OPERATIONS & TECHNOLOGY
Operating Model
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India Footprint Scale of Operations
Citibank NA
Citibank NA and TCS
Strategic Focus and Initiatives
Legacy Infrastructure
Evolving Regulatory Environment
Payments transformation
High level of outsourcing
Technology resiliency
Talent development and retention
42 Branches, 600+ ATMs and 480+
Correspondent Bank locations
Business Customer Base
CB 3 M
LCB 4 MBranch Banking/CG/CGS 180 M
Citi@Work 819 M
Cards 1,699 M
PL and Mortgage 115 M
CWA 7 M
NR 27 M
Total 2,854 M
Product Volumes Growth %
TTS Cash 137 MM 25%
TTS Trade 1.3 MM 19%
SFS 1.6 MM 15%
FXLM 1.3 MM 20%
CGM 207 MM 311%
Consumer 632 MM 7%
Total 980 MM
In addition, 3 new branches currently being setup:
Nagpur, MaharashtraICG and GCG Branch
Thane, MaharashtraGCG Branch
Serilingampally, Andhra PradeshGCG Branch
Operating Model
O&T: Vital Component of the Product Delivery Model
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O&T: Vital Component of the Product Delivery Model
Product
Development
Product teams
Legal
Compliance
Credit
Technology
Operations
Finance
Marketing/
Sales
Sales teams
Relationship teams
CreditFinance
Enhancement/
Innovation
Product teams
Operations
TechnologyCredit
Finance
Legal/ Compliance
Service
Customer Service
Operations
Product TeamsRelationship teams
Delivery
Operations
Technology
CreditControl/ QA
Legal
Operational Coverage
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Consumer OperationsICG Operations
Card Operations
Paymentscustomer and merchant
Settlement
interchange and chargeback Maintenancebackend processing and collection operations
Card dispatch and statement rendition
Liabilities Operations
Account opening and maintenance
Salary and ATM operations
Insurance and Investment
Ready credit
Asset Operations
Loans Mortgage and Personal loans
Share finance and Demat
Securitization and Microfinance
eBiz and Collections
NR Operations
Account opening and transaction processing
Governance of outsourced activities
Query resolution for NRI clients
Statement and advise dispatch
Client Operations
PaymentsDrafts, RTGS, NEFT, LCY Transfers, Deposits
Collections
Cheque collections and Clearing TradeExports, Imports, Guarantees, Local Trade
FTUFCY Remittances and Collections
DASAccount opening and maintenances
SFS Operations
Fund Accounting
Direct Clearing and Custody
FICC Operations
Foreign Exchange (FX)
Derivatives (FX, Rates, Commodity & Credit)
Fixed Income
Funding & Gapping, Debt Capital Markets
Broker Finance, Agency & Trust and Collateralized lending
CGM Operations
EquitiesExecution and Clearing
Exchange Traded Futures and Options
Investment banking
Primary Market Offerings IPOs, QIPs
Operational Coverage
Impressions Summer Internship Program
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Impressions Summer Internship Program
Overview
8-week program designed to expose you to the vibrancy and challenges of the corporate world
Real time & challenging assignments
Guidance from senior bankers
Strong PPI/ PPO policy- About 60% of 2013 MA batch is through summer internship
Benefits
StipendINR 70,000 p.m.
OthersTo & fro airfare from Inst. to project location and back
Projects our interns have worked on
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Projects our interns have worked on
Consumer OpsCommunication Rationalization for Consumer Ops - Review all communications being triggered to retail bank
customers for mode ( Email , Physical, SMS) being used and rationalize
TechnologyCentral Bank Reporting - Engaging with various stakeholders on the reporting formats & help in preparing the
reports for automation
E Biz1) Identify the market for various payments and segregate them into existing method of payments (E.g P2P/ P2E/
BillPay/International Outward/ International Inward/Mobile Comm / Digital collections) etc.2) Identify key customer gap and willingness for conversion to online
Client Excellence1) Critically evaluate feedback received from 2013 NPS Top Down survey and 2014 year to date NPS Bottoms Up
survey for improvement areas2) Drive and deliver on the initiatives identified by CE as improvement areas for 2014
TTSOpportunity Sizing for Priority Sector Lending under the new RBI guidelines - Identifying the opportunity for TTS
Trade in terms of eligible structures and clients
SFS 1) Identifying key product and service differentiators for SFS2) Review our Issuers (A&T and DR) sales pitch and our key differentiators vis--vis competition
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