A PROJECT REPORT

ON

IN SHAHIBABADIn partial fulfillment of PGDM

(2009-2011)

Submitted By:-VIBHUTI SHANKAR

Roll No. – PGD09039PGDM – IIIrd Sem.

INSTITUTE OF PROFESSIONAL EXCELENCE & MANAGEMENT

A-13/1, Southside, G.T. Road, Industrial Area,NH-24, Ghaziabad-201010

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PREFACE

The companies that best satisfy their customer will be the winners. It is the special responsibility of marketers to understand the need and wants of the market place and to help their companies not merely looking for sales they are investing in long term, mutually satisfying customer relationship based on delivery quality, service and value.

:- Philp Kotler

This project is on “Performance of the BISLERI in Retail in the area of

SHAHIBABAD” . This project takes a look at the overall activities of the

company, how its products are marketed. It also makes a theoretical study of

Customer Relation Management (CRM) and takes a look on how it can be

used by company in practical form. Retailer and customer satisfaction survey

has been made to know their views and problems Finding and give a clear

view of what the customers want. Few realistic suggestions are given so that

company can improve its market shares, profitability and finally attain the

customers, satisfaction.

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ACKNOWLEDGEMENT

“If a man waited for the timeWhen he could do things bestHe would have done nothing”

Written words have an unfortunate tendency to reduce genuine gratitude into silted formality. However we feel that this is the only way to record one’s gratitude.

When all work is done, it is a pleasant job to thank all those who were at every instant supervising us and ensuring the completion of the decoded work.

Any project report is not outcome of alone person. It is teamwork and I take this

opportunity to thanks all those persons who have continuously guided me. I wish to

express my deep gratitude to Mr. Syed Farid Ali (corporate guide)and Ms. Istuti Agarwal

(Faculty guide),who helped me in different ways at the time of my Summer Training

Project Report.

I express my profound sense of gratitude to my HOD Dr. Dolly Phillip who provided me

such type of opportunities for getting interacted to all the practical aspects of the

marketing in such type of big Organization.

Finally, I am indebted to my parents and my family members who extended to help me

in every aspect.

VIBHUTI SHANKAR PGDM - III rd Sem. Roll No.- PGD 09039

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Declaration

I VIBHUTI SHANKAR a student of PGDM IV TRIMESTER of I.P.E.M.

GHAZIABAD ,2009-2011 , Roll No. PGD09039 hereby declare that this project

report entitled “PERFORMANCE OF BISLERI IN RETAIL, SHAHIBABAD.”

is written and submitted by me under the kind guidance of Mr. SYED FARID ALI,

Sales Executive, Bisleri International Pvt . Limited. and Ms. Istuti Agarwal Faculty

of IPEM.

The findings and interpretations in the report are based on both primary and

secondary data collection. This project is not copied from any source or other project

submitted for similar purpose.

Date:

---------------------------------

(VIBHUTI SHANKAR)

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CERTIFICATE FROM THE COLLEGE

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CERTIFICATE FROM THE ORGANISATION

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CONTENTS

1. PREFACE

2. ACKNOWLEDGEMENT

3. DECLARATION

4. CERTIFICATE FROM THE INSTITUTE

5. CERTIFICATE FROM THE ORGANISATION

6. INTRODUCTION OF THE BISLERI INTERNATIONAL PVT. LTD.

7. OBJECTIVE OF THE STUDY

8. MARKET RESEARCH

9. DATA COLLECTION AND ANALYSIS

10.CONCLUSIONS

11.SUGGESTION / RECOMMENDATION

12.LIMITATIONS OF PROJECT

13.BIBLIOGRAPHY

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About the waverage Industry

Corporate control over water and water distribution in India is growing rapidly: the packaged

water business is worth Rs 1,000 crore, and it's growing at a huge 40-50% annually. Around 1,200

bottling plants and 100 brands of packaged water across the country are battling over the market,

overdrawing groundwater, and robbing local communities of their water resources and livelihoods

Bottled water, one of India's fastest-growing industries, is a business built on the foundation of bad

governance, inequity and blatant exploitation. Hard to believe, but the evidence is becoming

clearer. According to UNDP estimates, around 1.2 billion people worldwide lack access to clean

drinking water. Today, there are more people in the world's hospitals suffering from waterborne

diseases than any other ailment. Some 6,000 children die of such diseases every day. Providing

safe drinking water is the responsibility of the state. That they are failing miserably is evident from

the fact that over 1,600 Indians reportedly die every day because of waterborne diseases. Despite

these astounding figures, the Indian state has literally washed its hands of the responsibility of

providing clean drinking water to its citizens. When one in six people globally lives without access

to clean drinking water, does the answer lie in high-tech water purifiers and bottled water that's out

of reach for a majority of the Indian population?

Multinational corporations would have us believe so. And the reason is not hard to find: along with

imported water treatment technology like activated carbon and ultra violet (UV) disinfection

(Aquaguard), reverse osmosis (Reviva) and resins (Zero-B), the water treatment market is

estimated to be worth around Rs 700 crore. The bottled water industry is estimated to be a

whopping Rs 1,000 crore business. Ithas grown at a rate of 40-50% annually over the past four

years or so. According to the Bureau of Indian Standards, there are 1,200 bottled water factories all

over India (of which 600 are in the state of Tamil Nadu).

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Corporate control over water and water distribution in India is rapidly growing. As globalization

opens up opportunities for private players, investing in water and/or manipulating water scarcity

makes increasingly good business sense for corporations.

Over 100 brands are battling over the bottled water market, hard-selling their products in every

way possible -- better margins to dealers, aggressive advertising, catchy slogans. The real boost to

bottled water came in the early- to mid-1980s with the growth of PVC packaging and, later, PET

bottles.

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BISLERI :-

Since 1960’s no one would think that water will sell. Every one is not a visionary Mr. SIGNORE FELICE BISLERI was a visionary of Bisleri.Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties. * Bubbly * Still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India.Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a

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period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11

franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name. When you think of bottled water, you think Bisleri.It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants.In our Endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the art machineries that put us at par with International standards. This has not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity!

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, and 2L which are the non-returnable

Packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has

been offered Bisleri water, however in their effort to bring to consumers something refreshingly

new, they have introduced Bisleri Natural Mountain Water - water brought to you from the

foothills of the mountains situated in Himachal Pradesh. Hence their product range now comprises

of two variants: Bisleri with added minerals & Bisleri Mountain water.

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It is their commitment to offer every Indian pure & clean drinking water. Bisleri Water is

put through multiple stages of purification, ozonised & finally packed for consumption.

Rigorous R&D & stringent quality controls has made us a market leader in the bottled

water segment. Strict hygiene conditions are maintained in all plants.

In our Endeavour to maintain strict quality controls each unit purchases performs & caps

only from approved vendors. They produce our own bottles in-house.

VISION

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Vision is to be the dominant player in the branded water business

where the second player is less than 20% of our business.

MISSION

We are in the business to serve the customer. He is the most important

person. He is the only one who pays. He deserves the best quality and

presentation at a worth of the price. We must have world class quality,

at the lowest production & distribution cost. This will make us an

unbeatable leader, and will have satisfied loyal customers.

VALUESIntegrity, leadership, Team work, Co-operation, Quality, Passion,

Openness & Transparency.

PROCESS OF BOTTELING :-

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The most critical aspect of our bottling process that sets us apart from the rest of the industry is the fact that our bottles remain untouched right through the rinsing, filling, capping and labeling operations.

Filling:Bottles are fed by an air conveyor from the blowing unit directly into the in-feed of the RFC. Our RFC equipment is neck run and it boasts of a monoblock unit, which means that every bottle is held by the neck automatically while being inverted, rinsed and sprayed with ozonated water at 2 Bar pressure. After draining, the bottles are re-inverted and transferred to the filler. At the filler these bottles are straightened up and gradually lifted to the filling valves which open only when a bottle is placed under them. Filling is then done systematically through gravity.

Capping:After the filling process the bottles are then transferred to the capping section. Here ozonated-water rinsed caps are screwed on the bottle with uniform torque. Since our water is ozonated all product contact parts are of 316L grade stainless steel and the rubber parts are of EPDM. (All components are water lubricated above the table top.)

Labelling:From the capping section the bottles are directly sent to the labeling section. All Bisleri bottles are labeled on a hot melt reel feed BOPP labeling machine. This machine allows each individual bottles to be spaced out and fed to the labeling station where precisely cut labels with a strip of hot melt glue at the leading and trailing edge, get rolled around the bottle. These labels are fed into the machine in a roll form too.

Control subsystem

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The motto of Bisleri is “play safe” and Bisleri has implemented every measure to

produce the safest product possible. It has employed measures such as:-

1) The quality of every single raw material that goes into the products are

minutely inspected in order to ensure optimum quality standards.

2) The caps of all the bottles are tamper proof so when the consumer buys a

Bisleri product he ensures that the product is untampered.

3) The production process of Bisleri is such that a human hand never touches a

Bisleri product.

4) There is 24 hours quality checking so that no defective product reaches the

consumer.

PRODUCTS OF BISLERI

1) VEDICA

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The water that almost descends from the Gods:

Vedica Natural Mountain Water comes to you in all its untouched purity, right from its source. Gushing from an aquifer with intense pressure, the natural mountain water is pushed above the ground surface to a height of 5 meters above ground level, powerfully and consistently. The underground geological origin guarantees that there is no external Contamination, since the mouth of the water source is covered from rocks on all sides. Besides, being naturally fortified with silica, the spring is naturally free form any Microbial infection or pollution. Vedica Natural Mountain Water is also low on sodium, making it the perfect choice for the health conscious. It has a high proportion of sulphates, which work as natural detoxifying agents. And it’s clear, sweet taste proves that it is free of calcium carbonate and magnesium carbonate salts, which give some mineral waters a chalky taste. Scientifically put, the Total Dissolved Solids in Vedica Natural Mountain Water is225mg/ltr. It is also high in sulphates, the natural detoxifying agents. Ensuring that all you get with Vedica Natural Mountain Water is the sweet taste of purity.Vedica Natural Mountain Water is available in 500 ml and 1 litre bottles.

SR. NO. PARAMETER BISLERI VEDICA1 PH 7.72 TDS at 180 deg.C (ppm) 2253 Calcium (ppm) 474 Chlorides (ppm) 135 Bicarbonates (ppm) 2016 Sulphate (ppm) 197 Magnesium (ppm) 138 Sodium (ppm) 14

2) MINERAL WATER

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Bisleri with Added Minerals:

This product is bottled drinking water at its best. Bisleri with added minerals has a TDS count (total dissolved solids count) of approximately 100. It contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They not only maintain the pH balance of the body but also help in keeping you fit and energetic at all times.

Bisleri with added minerals is also put through multiple stages of purification to ensure the elimination of all forms of bacteria. This makes the water you drink completely safe to consume. Bisleri with added minerals is available in 250ml cups, 250ml bottles, 500ml bottles, 1 litre bottles, 1.5 litre bottles, 2 litre bottles and 5 and 20 litre cans.

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3) MOUNTAIN WATER

For over 30 years, Bisleri has been the pioneer in the bottled water industry with its innovations and an eye for perfection. And ever since it was established in 1969, Bisleri has constantly searched for inspiration in nature.

This search has now led us to the new Natural Mountain Water. Inspired by nature, it comes to you from a pristine source situated in the beautiful and scenic mountains of Northern India.

Natural Mountain Water resonates with the energy and vibrancy of health and well-being. It is packed with the goodness of nature's minerals which will refresh your senses and rejuvenate you. We invite you to experience our Natural Mountain Water - The sweet taste of purity.

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PROBLEMS OF THE ORGANISATION AND FUTURE OF THE ORGANISATION. The main problem for any organisation is his competitors. Bisleri has also competitors, they are:-

KINELY

AQUFINA

KING FISHER

Qua

kinely and Aquafina is the main problem of bisleri, which gives the tuff

competition. Other problem like delivery time and in the age of competition

price has also come up with a new problem. Because other brand has less

price than bisleri. Other companies give more margin to the retailer than the

bisleri. Problem in other areas such as shipping and plant maintainance.

Machinery maintaince is a tough work. If company does the servicing his

machinery then cost comes very high.

Regarding the future of bisleri is too good. Because now a days bisleri has 65 %

market share in the water industry. Bisleri is no. one brand in the area of water

industries.

Future of the bisleri is very bright because bisleri has 20% forward than the

second position of in the water industries.

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Objectives of research:

Understanding the 4 P’s of marketing in relation to BISLERI.

Brands available in the market and their good daily sales.

Market for BISLERI.

Factors influencing the consumer buying behavior.

Factors which made consumers switch from one brand to another.

Expectations of retailers from Bisleri.

Response of the consumer regarding BISLERI.

Suggestion of retailers for a winning brand of water.

Emerging trends in the water market.

Ascertain the awareness level of BISLERI and its distinct image.

What do retailers look before keeping branded water in their shop?

Ascertain growth opportunities as well as threats.

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RESEARCH METHODOLOGY

Research comprises defining and redefining the problems , formulating

hypothesis or suggested solutions, collecting , organizations and evaluating

data, making deductions and reaching conclusion and at last carefully testing

the conclusions whether they fit the formulating hypothesis.

Research methodology is a procedure designed to the extent to which it is

planned and evaluated before conducting the inquiry and the extent to which

the method for making decisions is evaluated before conducting the inquiry

and the extent to which the method for making decisions is evaluated. The

research methodology if scientifically developed enables the research to

establish with high degree of confidence, cause and effect relationship

between the research between the research activities and observed

outcomes.

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METHOD

To achieve the objective we make by use of filed research method.

Filed research methods:

Mass observation through questionnaire.

Personal interview

RESEARCH DESIGN

A research design is the overall plan on programme of research. It includes

an outline of what the investigator will do from writing the hypothesis and

their operational implications to the final analysis of data Market research

projects are designed as either (exploratory research or conclusive research)

depending upon the objective of study.

The objective of the exploratory research is to seek new ideas and to

discover new relationship between different set factors in a way that will

permit of specific hypothesis.

To find out there hypothesis, study of secondary sources of information,

survey of knowledge persons on case studies are conducted.

Conclusive research provides information which helps in decision making;

such research requires identifying cause and effecting relationships. This

can be done by case study and experimentation.

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The present marketing research is more less an exploratory research as its

objectives are aimed to find new ideas

also the information required was obtained through methods of exploratory

research. The information has been gathered from the

survey of water (Bisleri) consumers, retailers, confectionary shops.

Overall the research which was used as a prototype for his market

Research analysis is:-

Define research problem.

Review concepts and theories.

Formulate hypothesis.

Design research.

Collection of data.

Analysis of data.

Interpret and reports.

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SAMPLE DESIGN

It is definite plan for obtaining a sample from a population dealing with any

type of water (Bottel). The type of sampling used is random sampling used is

random sampling design (RSI). The respondent in the sample include

consumers and retailers.

DATA COLLECTION

DATA COLLECTION INSTRUMENTS:-

The instruments used to collected are as follows:-

Questionnaire

Oral Discussion

COLLECTION OF DATA THROUGH QUESTIONNAIRES

This method of data collection is quite popular, particularly incase of big

inquiries. It is being adopted private researchers, and workers, and private

and public organizations and even government. In this method a

questionnaire is sent (usually by post) to the persons concerned with a

request to answer the question and return the questionnaire.

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The method of collecting data wise mailing the questionnaires to

respondents is the most extensively employed in various economy and

business surveys. The merits claimed on behalf of this method are as

follows:

1. There is low cost even when the universe is large and is widely

spread geographically.

2. It is free from the bias of the interviewer; answers are in

respondent’s own words.

3. Respondents have adequate time to give well thought out answers.

4. Respondents, who are not easily approachable, can also be

reached conveniently.

5. Large samples can be made use of and thus the results can be

made more dependable and reliable

DATA TYPE25

Two types of data have been collected for analysis.

PRIMARY DATAIt has been collected with the helps of structured non-disguised

questionnaire which were personally administered to respondent. Both

closed and open ended questions were used to get the designed

information. Questionnaires were designed for both consumers and retailers.

Important scales and ranking methods were used for collecting the primary

data.

SECONDARY DATAIt has been collected with the help of Internet and oral discussion. It is used

for a brief history of liquid milk industry.

SAMPLING DESIGNIt was a non-probability convenience sampling.

DATA ANALYSIS

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Sample Size:- 1001. Retailer Accept Bisleri in Shahibabad:-

A)-

ANALYSIS:-

The area covered in Sahibabad, branded things and even mineral water is great

demand among literate consumers.

People are conscious of hygienic products and people of Rs. Upper income

group have a general inclination for branded water because it is believed that

local water is generally not safe to consume.

Throughout the survey it was found that retailers are more aware of every quality

attributes of Bisleri water but due to less advertisement they have to explain all

these things to every customers & it is a very time taking.

Many consumers also purchased various kind of water according to the

requirements.

2) - Which water do you sell?

A. Bisleri : 40

010203040506070

Accept Not Accept

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B. Kinely : 20

C. Auafina : 15

D. king fisher : 20

E. Other : 5

ANALYSIS

Only rank cannot help to winning the market. While in winning the

market a Company needs to have good quality as well as availability

and the right price supported by proper advertisement support.

An interesting point which we found during our survey is that now

people are not stable on any particular brand. If they do not find good

quality in there product for another brand where they find good

quality and which is easily available.

3)- Are you interested for BISLERI water?

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If no why?Service : 30

Quality : 20

Price : 40

Other : 10

ANALYSIS

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Thus one can see that the main thing which the shopkeepers are

concerned is service. 30% of the retailers said that for them margin

is the main concern and they look service of the distributor.

20% said that for them quality for a product or brand is the main

concern and they keep any thing for which there is consumer

demand.

40% said that for them margin is more important. They look price

before keeping any product, for them margin is more important.

Other factors like salesman behaviour, brand name, trade scheme

stood at 10% respectively.

4)- Consumer’s perception about BISLERI water :-

Most of the retailers didn’t give satisfactory answer to this

question. Only some retailers said consumers approach

them to keep BISLERI WATER. But due to low margin

and unavailability of refrigerators they are unable to keep

Bisleri.

5)- SUGGESTION FOR OUR PRODUCTS(BY RETAILERS ):-

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Increase publicity.

Always pay attention to quality.

Increase margin .

Provide signboards and freezers.

Ensure punctuality in service of sales man.

Policy for the retailers should be flexible.

Trade scheme for traders should be launched at regular interval of

time.

Analaysis Area wise

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INDRAPURM—Total shops visited are 30.

Indrapurm

02040

6080

keep don't keep

Total no. of visited shop 30

Indrapurm

In the area of indrapurm there is 60 % retailers keep bisleri and rest 40 % don’t keep Bisleri due to less margin than other companies.There is no promotional material given to retailers. Alternet day service has given and main thing is that here schemes, discounts and display material has demanded by retailers. Those retailers, who are not keeping bisleri, are bound to coke and pepsi due to provision of refrigerators by these companies. Bisleri is in demand in this area and retailer fined more margins in KINLEY. Retailers are satisfied with the service and company representative.

VASHUDRA —

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Total shops visited are 15.

In this area services has given proper and weekly, retailers are satisfied. Company representative also visit frequently.Bisleri is in demand along with cold water bottle. Retailers want that regular service should be maintained and some display material should be provided. All pack sizes are in demand except 5 ltr. Retailers find margin in kinley more.Those who don’t keep bisleri are bound with pepsi and coke due to cooling facility.

VASHALI

Total shops visited are 30.33

No. of Respondents

0

10

20

30

40

Bisleri Kinely AquaFina Kingfisher

No. of Respondents

No. of Respondents

BislerikinelyKingfisher

AquafinaOther

In this area bisleri is in demand but retailers want margin so they say that kingfisher has given more margin than bisleri. Kinely also give good margin. Except bisleri other company gives more margin rather other (local) companies also gives good margin.In this area service of bisleri is good. Retailers satisfied with company representative as well as service. Improper service due to credit problem. Bisleri is in demand.20 ltr sales are major. Regular and continuous supply demanded. Retailers find more margin in king fisher.

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RAJENDRA NAGAR SHLIMAR

Shops visited-35

No. of Respondents250 ml cup250 ml bottel

500 ml1 ltr1.5 ltr

2 ltr5 ltr

20 ltr

Nobody satisfied with the service and Distributor, company representative also visits frequently, but at few counters irregular supply. In this area main reason is lacking of refrigerators. Basically 1& 20 ltr sales are maximum and not others. Retailers say that margin is maximum in kingfisher. People have demanded for BISLERI or cold water. In this area stands are provided at many counters but they are not been utilized properly and at many places retailers demanded new stands.

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Ramparastha

Shops visited-14

In this area bisleri is in more demand than other brand but in this area service is not good it is in average. And price of bisleri is not in round figure. Generally people demand cold water/ mineral water. In this area display boards and stands have given to some counters.Basically 1 ltr is generally selling. Margin is more in local brands. Main problem has retailers are refrigeration problem. In this area Mountain water is not being promoted much till now.

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SWOT ANALYSIS

Strength

BISLERI has well built image of excellence and innovation supported

of triumph of Indian water bottle industry.

BISLERI has good quality.

BISLERI has good capping.

BISLERI has well trained marketing staff.

BISLERI has loyal sales person.

Weakness

Jar leakage is the one of the main weakness through which bisleri is going to lose his faith.

Bisleri has no any marketing promotion.

Accounts section is also a weakness of bisleri.

Shipping department has low process.

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Opportunity

By, increasing retailer margin.

Brand promotion.

To, improve marketing mix.

More monopoly of Bisleri brand.

Threats

Kinely is the main competitor, that means watch myopia in the market every time.

Other brand keeps alternative product but bisleri has not any alternative product.

Trading scheme is not good as compare to other companies.

FINDINGS

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The number of bisleri outlets is more than the competitors’ outlets in

Shahibabad Area, which results the increase in the sale of Bisleri product.

Bisleri has a wide range of products brand like Vedica, Mountain,

Mineral water and from 250ml cup to 20ltr jarwhich are fast moving and increases the overall sales of Bisleri.

The no. of retailers say that they are bisleri has not

giving proper supply.

In Sahibabad, almost distributors are satisfied but to some extend they

are not satisfy as in the area of accounts.

In water industry kinely is the main competitor of Bisleri.

Retailers are asking for freeze and banners and trolley.

Most of the retailers want to alternate product and they want to glow

signboards and banners.

Some retailers have left selling the Bisleri because margin has not

given as like other company gives.

Mr. Ramesh chauhan has observed that company’s first task is “to serve the

customers”. Earlier BISLERI was the pioneer of the market. At present

condition, we cannot say BISLERI is the unchallengeable market leader, and

fully successful to create customers. Other unorganized sector have made

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their potentially widely. They are able to position successfully in the current

by attracting potential.

Customers form an expectation of value and act on it. A buyer’s delight is the

function of the products perceived performance and the customers’

expectation.

Recognizing that high satisfaction leads to high customer loyalty quality

value and service are totality of features and characteristics of a product that

bear on its ability to satisfy stated or implied needs. Total quality is the key to

value creation and customers delight.

Hence BISLERI should take necessary action to continue bringing quality

product. First, it should participate in formulating strategies and policies

designed to help the company win through total quality excellence. Second,

they must deliver marketing quality along side margin of the retailers. Each

marketing activity marketing research, advertising, and customer service and

so on must be performed to high standards.

I found that the brand awareness of Bisleri product is not to the point or as

expected to be in SHAHIBABAD.

So awareness level of the consumers about BISLERI product should

be improved by installing more canopies and hoarding and a retailer

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selling BISLERI product. Big banners and billboards should be

installed on main roads.

BISLERI must also come up with margin for the retailers.

BISLERI must launch promotional schemes for customers as well to

increase sales as well as to be in news.

By change the packet (carton) of bottle bisleri can increase the

margin.

LIMITATION

I had covered the maximum number of outlets so; it was a rather difficult task to give time to each and every outlet surveyed.

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The outlet owners treated me as the employee of the company and use to start telling me the various problems faced by them.

Sometimes the owners were not present on the spot for any clarifications.

Many of the shops were found closed during the mid day hours, which was also a big problem in meeting those outlet owners.

The sales executive faces lot of problem due to closing of the shops.

The shopkeepers were not ready to give the answer of the questions easily as they were not happy with the services given by Bisleri.

The nature or behavior of outlet keepers was very harsh.

Annexure

QUISTIONNAIRE42

Firm’s Name :-……………………………………………………………………Address :- …………………………………………………………………...

…………………………………………………………………...…Cont. Person’s Name:-………………………………Cont. No.:………………..1)- Awareness about BISLERI water :-

A)- YES NO

2)- Which Water do you sell?

a) Bisleri YES NOb) kinely YES NOc) Aquafina YES NOd) king fisher YES NOe) Other YES NO

3)- Are you interested for BISLERI water? YES NO If no why?Service Quality Price Other

4)- Consumer’s perception about Bisleri water :-

PRODUCT TASTE PRICE BRAND OTHERStandard

5)- Your suggestion for our Bisleri :-…………………………..……………...………………………………………………………………………………………

………………………. Signature

Bibliography

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In this report, while finalizing quality problem in details the following Books,

Magazines & web sites have been referred. All the material detailed below

provides effective help and a guiding layout while designing this text report.

PERSONS REFERENCE

Lecturer Mis Istuti Agarwal (Faculty guide) Sales Executive of Bisleri Mr. Syed Farid Ali (External guide)

BOOK REFERENCE

Marketing Management By PHILIP KOTLER

Research Methodology By C.R. KOTHARI

Consumer Behavior By GUPTA and PAAL

WEB SITES

www.bisleri.com

www.google.com

www.ask.com

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