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SUMMER TRAINING PROJECT REPORT
ON
A STUDY OF RECRUITMENT IN
HDFC LIFE
SUBMITTED FOR THE PARTIAL FULFILLMENT OF MASTER OF BUSINESS
ADMINISTRATION
(2012-2013)
OF
GAUTAMA BUDDHA TECHNICAL UNIVERSITY, LUCKNOW
UNDER GUIDENCE OF: SUBMITTED TO: SUBMITTED BY:
MR. NIPUN JOHRI Dr. Ritesh Saxena KARAN ARORA
Shri Siddhi Vinayak Institute Of Management And
Technology
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DECLARATION
I hereby declare that the summer training project report (MBA-0)
entitled RECRUITMENT OF FINANCIAL CONSULTANT IN
HDFC LIFE submitted for partial fulfillment the degree of
MASTER OF BUSINESS ADMINISTRATION is my original
work and the project report has not formed the basis for the award of
any degree, diploma, associate ship, fellowship or similar other titles
it has not been submitted to any other university or institution for the
award of any degree or diploma.
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ACKNOWLEDGEMENTBefore write down anything about my project report I would like to thank
all those people who helped me in the completion of this project.
I am greatly obliged Mr. Nipun Johri (Channel Development Manager)
for given me an opportunity to work in the organization.
I express my sincere gratitude to who gave me an opportunity to complete
my project report on RECRUITMENT PROCESS IN HDFC LIFE for his
able guidance, continuous support and cooperation throughout my project,
without them completion of project was not possible.
I would also like to thank the entire team of HDFC LIFE, for the constant
support and help in the successful completion of my project.
Also, I am thankful to my project guide Dr. Anant kumar
srivastava for his continued guidance and invaluable
encouragement.
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PREFACE
It gives me immense pleasure to present this research project to the readers.
Readers will get this report interesting & easy to get true information.
It studies bins management system in depth. It describes the A study of recruitment and
selection in HDFC LIFE. It describes the difference between HDFCSLIC. & other insurance
companies, which are available in the market.
This report is self-exploratory and every possible effort has been taken to make it
to the point informative.
I hope that this report provides sufficient information regarding my work on the
project. I would consider my efforts to be fruitful if it proves useful to somebody at somelater stage.
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CONTENTS About HDFCSLIC Ltd. About Standard Life Insurance About Standard Life Vision of HDFCSLIC Mission Statement of HDFCSLIC Future plans and values of HDFCSLIC About IRDA Brief overview of Indian Insurance Industry other Insurance Companies in
India
Board of Directors SWOT Analysis of HDFCSLIC Products Insurance the Basics Plans Research Methodology Research Design Analysis and Interpretation Findings Limitation Suggestion Questionnaire Bibliography
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ABOUT HDFCSLIC LtdHDFC Standard Life Insurance Company Ltd. Is one of Indias leading private insurance
companies, which offers a range of Individual and group insurance solutions. It is a joint
venture between Housing Development Finance Corporation Limited (HDFC Ltd), Indiasleading housing finance institution and a group company of the Standard Life, UK
The HDFC and Standard Life first together for a possible joint venture, to enter
the Life Insurance Market, in January 1995.In October 1995 the companies signed a
three year joint venture agreement. Around this time Standard Life purchased a 5%
stake in HDFC further strengthening the relation. In October 1998, the joint venture
agreement was renewed and additional resource made available.
Towards the end of 1999, the opening of market looked very promising and
both companies agreed the time was right to move the operation to the next level.
Incorporation of HDFC Standard Life Insurance CompanyLimited: The company was
incorporated on 14th
August 2000 under the name of HDFC Standard Life Insurance
Company Limited.
On the 23rd
of October 2000 HDFC Standard Life Company Limited was the
only life insurance company to be granted a certificate of registration.
HDFC are the main shareholder in HDFC Standard Life Company, with 81.4,
while Standard Life own 18.6.
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HDF SLI S KEy StrEnGtHS
Financial Expertise
Standard Life has the financial expertise required to manage customers long term
investments safely and efficiently.
Range of Solutions
Company has a range of individual and group solutions, which can be easily customized
to specific needs. Companys group solutions have been designed to offer customers
complete flexibility combined with a low charging structure.
Track Record so far
HDFCSLIC cumulative premium income, including the first year premiums and renewal
premiums is Rs. 1532.21 Crores Apr-Mar 2005-2006.
Company have covered over 1.6 million individuals out of which over 5,00,000 lives have
been covered through companys group business tie-ups.
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ABOUT STANDARD LIFE INSURANCEThe Standard Life Insurance Assurance Company
Founded in 1825
Mutual Life Insurance Company since 1925
Largest mutual life insurance company in Europe
Assets under management over Rs 707836 crores ( 89.2 bn) Total assets under management : Rs.
707836 Crores
New premium income 2003 :Rs. 76277 Crores
AA2 rated by Standard & Poors and MoodysFinancial Strengths of the company
Total assets under management: Rs. 5, 81,000 Crores
New premium income 2001:Rs. 58,000 Crores
AA2 rated by Standard & Poors and Moodys
About Standard Life
Standard Life has been looking after its customers for over 180 years, and currently over 7 million people
rely on them for their financial needs. We have assets under management which are worth more than
the combined market value of Shell, Reuters, Tesco, Cadbury Schweppes and Marks & Spencer.
Financial Security
Standard Life has the financial strength to remain secure and competitive. We aim to offer products that
provide competitive returns to their customers while maintaining an adequate level of financialstrength
to ensure their security. Like most people, you want to know that your financial future is in good hands.
Standard Life places a great deal of importance on getting your money to work hard for you; that's why
we believe you can have confidence in us.
Standard Life has been awarded the "Raising Standards" quality mark. This shows that we:
use clear language to describe their products on key documents,have appropriate products and
Provide a quality service for our customers.
The quality mark covers products bought by individuals including pensions, long-term savings and
protection. We were independently tested against a number of rigorous standards. And we have to
continue to pass these tests every year to keep using the quality mark.
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Standard Life won the Money Marketing 'Company of the Year' award in March 2005 for the seventh
year running. Other awards the Standard Life group has received include:
Money Marketing Awards
Company of the Year every year from 1999 to 2005
Best Pension Provider 2004 and 2005
Best Group Pension Provider every year from 1998 to 2003
Best Personal Pension Provider every year since 1998 to 2003
Best Life Investment Product Provider 2003 and 2004
Gold Award in the Poster Campaign Category (Advertising) 2004
Money facts Investment, Life & Pensions Awards
1. Best Pension Product 2003, 2004 and 20052. 2. Best Pension Service 2003, 2004 and 2005
Bank hall Achievement Awards
Pension Provider of the Year 2003 and 2004
Financial Adviser Provider Awards
A. Overall Winner in 1999, 2000, 2001 and 2002
B. Pensions Provider of the Year 1999, 2000, 2001, 2002 and 2003
C. Pensions Company of the Year 2004
D. Individual Pensions Company of the Year 2004
E. Group Pensions Provider of the Year 2004
F. Health Insurance Company of the Year 2004
Financial Adviser Service Awards
1. Company of the Year every year from 1997 to 2001
2. 5 Star Life and Pensions Provider every year from 1996 to 2004
3. 5 Star Investment Provider every year from 1996 to 2002 and 2004
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Pensions Management Administration and Service Awards
(a) Overall Winner - Personal Pensions 2003
(b) Overall Winner - Stakeholder Pensions 2002 and 2003
(c) Overall Winner - Group Personal Pensions 2002 and 2004
(d) Member Communications - Personal Pensions, Group Personal Pensions & Stakeholder Pensions
2003
(e) Backup (branch office) - Personal Pensions 2003
(f) Backup (head office technical support) - Personal Pensions & Stakeholder Pensions 2003
Pensions Management Technology Awards
Best extranet accessibility 2004
Guardian & Observer Consumer Finance Awards
(a) Overall Winner in Personal & Stakeholder Pension Provider 2003
Professional Adviser Awards
Best Product Provider Website (adviser zone) 2005
Online Finance Awards
Best online Product Provider (ifazone) 2003
Best online Financial Adviser (ifazone) 2002
Head Office- Edinburgh, Scotland (UK)Presence
United Kingdom: 31 branchesCanada 11 "
Ireland 7 "
Germany 1 "
Austria 1 sales office Spain 31 branch Hong Kong 1 representative office
China 2 representative office
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Year Award
2003 Company of the Year
2002 Company of the Year
2001 Best Personal Pension Provider
2000 Company of the Year
1999 Company of the Decade
1996-99 Company of the year
1995 4 star service award
1992-94 Overall best company
1991 3 star service award1990 Best mortgage services
About the group Companies of HDFC
HDFC HDFC Bank HDFC Mutual Funds HDFC Securities HDFC Realty.com Intel net Credit Information Bureau (India) Limited
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About Standard Life
The standard life group has been looking after the financial needs of customers for over 180 years.
It currently has a customer base of around 7 million people who rely on the company for their insurance,
pension, investment, banking and health care needs.
Its investment manager currently administers 125 billion assets
It is a leading pensions provider in the UK, and is rated by Standard & poors as strong.
Standard Life was awarded the Best Pension Provider in 2004, 2005 and 2006 at the Money Marketing
Awards, and it was voted a 5 star life and pension peovider at the Financial Adviser Service Awards for
the last 10 years running. The 5 Star accolade has also been awarded to Standard Life Investments for
the last 10 years, and to Standard Life Bank since its inception in 1998. Standard Life Bank was awarded
the Best Flexible Mortgage Lender at the Mortgage Magazine Awards in 2006.
ABOUT HDFC STANDARD LIFE INSURANCE
HDFC Standard LifeThe Pa rtnershipHDFC and Standard Life first came together for a possible joint venture, to enter the Life Insurance
market, in January 1995. It was clear from the outset that both companies shared similar values and
beliefs and a strong relationship quickly formed. In October 1995 the companies signed a 3-year jointventure agreement.
In October 1998, the joint venture agreement was renewed and additional resource made available.
Around this time Standard Life purchased 2% of Infrastructure Development Finance
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Company Ltd. (IDFC). Standard Life also started to use the services of the HDFC Treasury department toadvise them upon their investments in India.
Towards the end of 1999, the opening of the market looked very promising and both companies agreed
the time was right to move the operation to the next level. Therefore, in January 2000 an expert team
from the UK joined a hand picked team from HDFC to form the core project team, based in Mumbai.
In a further development Standard Life agreed to participate in the Asset Management Company
promoted by HDFC to enter the mutual fund market. The Mutual fund was launched on 20th July 2000.
Incorporation of HDFC Standard Life Insurance Com pany LimitedThe company was incorporated on 14th August 2000 under the name of HDFC Standard Life Insurance
Company Limited.
Our ambition from as far back as October 19954 was to be the first private company to re-enter the life
insurance market in India. On the 23rd of October 2000, this ambition was realized when HDFC Standard
Life was the only life company to be granted a certificate of registration.
HDFC are the main shareholders in HDFC Standard Life, with 81.4%, while Standard Life owns 18.6%.
Given Standard Lifes existing investment in the HDFC Group, this is the maximum investment allowed
under current regulations.
EthicsSECURITY: Providing long term financial security to our policy holders will be our constantendeavor. We will be doing this by offering life insurance and pension products.
TRUST: We appreciate the trust placed by our policyholders in US.Hence, we will aim to managetheir investment very carefully and live up to this trust.
INNOVATION: Recognizing the different needs of ourcustomers, we will be offering a range ofinnovative products to meet these needs.
Our mission is to be the best new life insurance company in India and these are the values that will guideus in this.
Individual Products
Each of us leads a unique life and so has unique needs. HDFC Standard Life offers a range of products
and invites you to choose the one that suits you best
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Saving PlansEndowment Assurance Plan
Unit Linked Endowment Plan
Money Back Plan
Childrens Plan
Unit Linked Young star Plan
Investment PlansSingle Premium Whole of Life Plan
Protection PlansTerm Assurance Plan
Loan Cover Term Assurance Plan
Pension PlanPersonal Pension Plan
Unit Linked Pension Plan
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Vision of HDFCSLIC Ltd
The most successful and admired life insurance company, which means that we are the
most trusted company, the easiest to deal with, offer the best value for money, and set
the standards in the industry.
The most obvious choice for all
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Mission statement of HDFCSLIC Ltd
The company aim to be the top Life Insurance Company in the market. This does not just
mean being the largest or the most productive company in the market, rather it is a
combination of several things like:-
Customer services of the highest order.Value for money for customer.Professionalism in carrying out business. Innovative products to cater to different needs of different customer.Use of technology to improve service standard. Increasing market share.
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Future Plans of HDFCSLIC Ltd
To enhance sales by increasing the number of Financial Consultant and corporateagents.
The company is planning to decentralize its underwriting facility.To increase the branches to 500 across the India in upcoming years.
Values of HDFCSLIC
Integrity Innovation
Customer centric People Care One for all and all for one. Team workJoy and Simplicity
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About IRDAWhat is IRDA?
The IRDA Regulations, 2002 deals with the vast area of rights of the investors starting with the rights to
obtain a copy of the proposal, the free look in period in respect of the life policies, a copy of the
concluded policy to be furnished to the client and also the obligations of the insurance company
regarding servicing and extending of the policy, payment of interest in case of delay settlement of the
policy claims, etc.The regulations also prescribe a procedure for settlement of the grievances including the appointments
of the Insurance Ombudsman at specific centers in India. In addition to this, the IRDA Act empowers the
Authority to look into the settlement of the grievances and in cases where the policyholders approach
the Authority directly; the Authority often intervenes with the insurers for the protection of their rights.
Notification
The Authority has been receiving in no. of letters from the members of the public and also from the client
of insurance companies regarding the protection of the policies under the current regulations. Often
time question are also raised about the credibility of the insurance companies in the private sector as to
whether they will continue to function in India in the future also to discharge liabilities.
The Authority has been taking steps to indicate to the general public that no company can carry on any
business in India without being registered with the IRDA. The process of registration is very long and
strict process where the credibility of he applicants is assessed in regard to their ability of continuing the
business, their commitment to the Indian market and their financial strength. In addition, before the
product is launched in the market by Insurance Companies the proposal of the product along-with the
entire related document is to be filed with the Authority for the period of thirty days. The Authority
makes sure from the proposal of the product filed with it that is the product issuitable for the Indianmarket and fulfills all the requirement of the market.
Composition of Authority under IRDA Act, 1999
As per the section 4 of IRDA Act 1999, Insurance Regulatory and Development Authority (IRDA, which
was constituted by an act of parliament) specify the composition of Authority
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The Authority is a ten members team consisting of
1. A Chairman;
2. Five whole-time members;3. Four part-time members;
(All appointed by the Government of India)
Duties, Powers and Functions of IRDA
Section 14 of IRDA Act, 1999 lays down the duties, Powers and functions of IRDA.
(1) Subject to the provisions of this Act and any other law for the time being in force, the authority shall
have the duty to regulate, promote and ensure orderly growth of the insurance business and re-
insurance business.
(2) Without prejudice to the generality of the provision contained on sub-section (1), the powers andfunctions
Authority shall include
Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend or cancel suchregistration.
Protection of the interests of the policy holders in matters concerning assigning of policy, nomination
by policy holders, insurable interest, settlement of insurance claim, surrender value of policy and otherterms and conditions of contracts of insurance.
Specifying requisite qualifications, code of conduct and practical training for intermediary of insurance
intermediaries and agents.
Specifying the code of conduct for surveyors and loss assessors.
Promoting efficiency in the conduct of insurance business.
Promoting and regulating professional organizations connected with the insurance and re-insurance
business.
Levying fees and other charges for carrying out the purposes of this Act.
Calling for information from, undertaking inspection of, conducting enquiries and investigations
including audit of the insurers, intermediaries, insurance intermediaries and other
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organizations connected with the insurance business.
Control and regulation of the rates, advantages, terms and conditions that may be offered by insurers
in respect of general insurance business but so controlled and regulated by the Tariff Advisory
Committee under section 64U of the Insurance Act, 1938 (4 of 1938).
Specifying the form and manner in which books of account shall be maintained and statement of
accounts shall be rendered by insurers and other insurance intermediaries.
Regulating investment of funds by insurance companies.
Regulating maintenance of margin of solvency.
Adjudication of disputes between insurers and intermediaries or insurance intermediaries.
Supervising the functioning of the Tariff Advisory Committee.
Specifying the percentage of premium income of the insurer to finance schemes for promoting and
regulating professional organizations referred to in clause (f).
Specifying the percentage of life insurance business and general insurance business to be undertakenby the insurer in the rural of social sector
Exercising such other powers as may be prescribed.
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Brief overview of Indian Insurance Industry OtherInsurance Companies in India
Aviva Bajaj Allianz Birla Sun Life ICICI Prudential Ing Vysya Life Insurance Corporation Max New York Life Melife India Om Kotak Mahindra Reliance Life Insurance SBI Life Insurance Tata AIG
AVIVAAviva Life Insurance Company India Pvt. Ltd. is a joint venture between Aviva of UK and Dabur, one of
India's leading producers of traditional healthcare products. Aviva holds a 26 per cent stake in the joint
venture and the Dabur group holds the balance 74 per cent share.
Aviva is UK's largest and the world's sixth largest insurance Group. It is one of the leading providers of
life and pensions products to Europe and has substantial businesses elsewhere around the world.
Aviva pioneered the concept of Banc assurance in India. Currently, Aviva has Banc assurance tie-ups withABN Amro Bank, American Express Bank, Canara Bank, Centurion Bank of Punjab, The Lakshmi Vilas
Bank Ltd. and Punjab & Sind Bank, 11 Co-operative Banks in Gujarat, Rajasthan, Jammu & Kashmir and
Maharashtra and one regional Bankin Sikkim. Aviva has 40 Branches in India (including rural branches)supporting its distribution network. Through its Banc assurance partner locations, Aviva products are
available in 378 towns and cities across India.
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Bajaj AllianzBajaj Allianz is a joint venture between Allianz AG one of the world's largest insurance companies, and
Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the world. Bajaj Allianz is into both life
insurance and general insurance.
Allianz Group is one of the world's leading insurers and financial services providers. Founded in 1890 in
Berlin, Allianz is now present in over 70 countries with almost 174,000 employees. Bajaj group is the
largest manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world.
Today, Bajaj Allianz is one of India's leading and fastest growing insurance companies. Currently, it has
presence in more than 550 locations with over 60,000 Insurance Consultants.
Birla Sun Life Insurance Company LimitedBirla Sun Life Insurance Company Limited is a joint venture between Aditya Birla Group and Sun Life
Financial of Canada. Aditya Birla Group is an Indian multinational conglomerate with presence in India,
Thailand, Indonesia, Malaysia, Philippines, Egypt, Canada, Australia and China. Sun Life Assurance, Sun
Life Financials primary insurance business, is one of the leading insurance
companies of the world and ranks amongst the largest international financial services organizations in
the world.
The Group has presence in several countries such as Canada, United States, Philippines, Japan,
Indonesia, India and Bermuda.
ICICI Prudential Life InsuranceICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial
powerhouse and prudential plc, a leading international financial services group headquartered in the
United
Kingdom.ICICI was established in 1955 to lend money for industrial development.Today, it has diversified intoretail banking and is the largest private bank in the country. Prudential plc was established in 1848 and
is presently the largest life insurance company in the UK
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ICICI Prudential is currently the No. 1 private life insurer in the country. For the financial year ended
March 31, 2005, the company garnered Rs1584 crore of new business premium for a total sum assured
of Rs 13,780 crore and wrote nearly 615,000 policies.
ING VysyaING Vysya Life Insurance Company Limited is a joint venture between Vysya Bank and ING Group of
Holland, the world's 4th largest financial services group, with presence across 50 countries, and a
heritage of over 150 years.
ING Vysya Life Insurance Company Private Limited entered the private life insurance industry in India in
September 2001. With in a short span of time ING Vysya Life Insurance has registered an impressive
growth. The company currently has over 10,000 active advisors working from 75 branches (in 30 cities)
across the country and over 2300 employees.
MAX NEW YORK LIFEMax New York Life Insurance Company Limited is a joint venture between Max India Limited, a multi-
business corporate, and New York Life International, a global expert in life insurance.
New York Life is a Fortune 100 company that has over 160 years of experience in the life insurance
business. Max India Limited is a multi-business corporate dealing in Clinical Research, IT and Telecom
Services, and Specialty Plastic Products businesses.Max New York Life Insurance started its operations in India in 2000. It is the first life insurance company
in India to be awarded the IS0 9001:2000 certifications. Max New York offers customized products
tailored to suit individual's needs. With its various Products and Riders, there are more than 400 product
combinations to choose from. Today, Max New York Life Insurance has a network of 57 offices spread
over 37 cities all over India.
METLIFE INDIAMetLife India Insurance Co. Pvt Ltd is a joint venture between MetLife Group and its Indian partners. The
Indian pars include J&K Bank, Dhanalakshmi Bank, Karnataka Bank, Karvy Consultants, Geojit Securities,
Way2Wealth, and Mini Muthoothutner.
Met Life Group has presence in America and Asia and has an experience of over 137 years in providing
financial services. The MetLife companies are the number one life insurer in the U.S.
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with approximately US $2.8 trillion of life insurance in force. MetLife serves 88 of the top one hundred
FORTUNE 500 companies. MetLife entered Indian insurance sector in 2001.
Life Insurance Corporation of IndiaLife Insurance Corporation of India (LIC) is an autonomous body authorized to run the life insurance
business in India with its Head Office at Mumbai. It has been established by an act of the Parliament andstarted functioning from 1/9/1956.LIC is the biggest insurance player in the country. Out of the total premium of Rs 3766 crore generated
by the insurance industry through group business in the year 2005-06, LIC alone accounted for Rs 3051
crore.
In the financial year 2005-06, LIC has grown at 30.68%. In respect of number of lives insured, LIC hasshown a growth of over 152%. In respect of number of schemes, LIC has a growth of 2%. LIC's market
share in number of individuals covered and number of policies stands at 77% and 81%, respectively.
Om Kotak Mahindra Life InsuranceKotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture between Kotak Mahindra Bank
Ltd.(KMBL), and Old Mutual plc. Kotak Mahindra is one of India's leading financial institutions and offers
a range of financial services such as commercial banking, stock broking, mutual funds, life insurance,
and investment banking.Old Mutual was established more than 150 years ago and offers a diverse range of financial services in
South Africa, the United States and the United Kingdom. The company is listed on the London Stock
Exchange with a market capitalization and has its headquarters in London.
Reliance Life InsuranceReliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance - Anil Dhirubhai
Ambani Group. The company acquired 100 per cent shareholding in AMP Sanmar Life InsuranceCompany in August 2005. Taking over AMP Sanmar Life provided Reliance Life Insurance a readymade
infrastructure and a portfolio.
AMP Sanmar Life Insurance was a joint venture between AMP, Australia and the Sanmar Group.
Headquartered in Chennai, AMP Sanmar had over 90 offices across the country, 9,000 agents, and more
than 900 employees.
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SBI Life InsuranceSBI Life Insurance is a joint venture between the State Bank of India and Cardiff SA of France. SBI Life
Insurance is registered with an authorized capital of Rs 500 crore and a paid up capital of Rs 350 crores.
State Bank of India is the largest banking franchise in India. Along with its 7 Associate Banks, SBI Group
has a network of over 14,000 branches across the country, the largest in the world.
Cardif is a wholly owned subsidiary of BNP Paribas, which is The Euro Zone's leading Bank. BNP is one of
the oldest foreign banks with a presence in India dating back to 1860.
TATA AIGTata AIG Life Insurance Company Limited is a joint venture between Tata Group and American
International Group, Inc. (AIG). Tata Group is one of the oldest and leading business groups of India.
Tata Group has had a long association with India's insurance sector having been the largest insurance
company in India prior to the nationalization of insurance. The Late Sir Dorab Tata, was the founder
Chairman of New India Assurance Co. Ltd., a group company incorporated way back in 1919.
American International Group, Inc is the leading U.S. based international insurance and financial services
organization and the largest underwriter of commercial and industrial insurance in the United States.
AIG has one of the most extensive life insurance networks in the world.
HDFC Standard Life InsuranceHDFC Standard Life Insurance Co. Ltd. is a joint venture between HDFC Ltd., India's largest housing
finance institution and Standard Life Assurance Company, Europe's largest mutual life company. It was
the first life insurance company to be granted a certificate of registration by the IRDA on the 23rd of
October 2000.
Standard Life, UK was founded in 1825 and has experience of over 180 years Companies. The company is
rated as "very strong" by Standard & Poor's (AA) and "excellent" by Moody's (Aa2).
HDFC Standard Life's cumulative premium income, including the first year premiums and renewal
premiums is Rs. 672.3 Crores for the financial year, Apr-Nov 2005. So far the company has covered over
11, 00,000 individuals and has declared 5th consecutive bonus in as many years for its 'with profit'
policyholders.
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BOARD OF DIRECTORSBoard of d i rectors
Brief prof i le of the Board of Directors
Mr. Deepak S Parekh is the Chairman of the Company. He is also the Executive Chairman of Housing
Development Finance Corporation Limited (HDFC Limited). He joined HDFC Limited in a senior
management position in 1978. He was inducted as a whole-time director of HDFC Limited in 1985 and
was appointed as its Executive Chairman in 1993. He is the Chief Executive Officer of HDFC Limited. Mr.
Parekh is a Fellow of the Institute of Chartered Accountants (England & Wales).
Mr. Keki M Mistry joined the Board of Directors of the Company in December, 2000. He is currently the
Managing Director of HDFC Limited. He joined HDFC Limited in 1981 and became an Executive Director
in 1993. He was appointed as its Managing Director in November, 2000. Mr. Mistry is a Fellow of the
Institute of Chartered Accountants of India and a member of the Michigan Association of Certified Public
Accountants.
Mr. Alexander M Crombie joined the Board of Directors of the Company in April, 2002. He has been with
the Standard Life Group for 34 years holding various senior management positions. He was appointed as
the Group Chief Executive of the Standard Life Group in March 2004. Mr. Crombie is a fellow of the
Faculty of Actuaries in Scotland.
Ms. Marcia D Campbell is currently the Group Operations Director in the Standard Life group and is
responsible for Group Operations, Asia Pacific Development, Strategy & Planning, Corporate
Responsibility and Shared Services Centre. Ms. Campbell joined the Board of Directors in November
2005.
Mr. Keith N Skeoch is currently the Chief Executive in Standard Life Investments Limited and is
responsible for overseeing Investment Process & Chief Executive Officer Function. Prior to this, Mr.
Skeoch was working with M/s. James Capel & Co. holding the positions of UK Economist, Chief
Economist, Executive Director, Director of Controls and Strategy HSBS Securities and Managing DirectorInternational Equities. He was also responsible for Economic and Investment Strategy research produced
on a worldwide basis. Mr. Skeoch joined the Board of Directors in November 2005.
Mr. Gautam R Divan is a practising Chartered Accountant and is a Fellow of the Institute of Chartered
Accountants of India. Mr. Divan was the Former Chairman and Managing Committee .
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Environmental Scan
Internal Analysis External Analysis
Strength Weakness Opportunities Threats
SWOT Matrix
SWOT A nalysis of HDFCSLIC
Strength
Covered vast area High grade product Efficiency and effective Management Information On-line program control Improve customer orientation
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Weakness
Not optimum utilization of available resources Product promotion is not good The company cannot cash the opportunities
Opportunities
Available of lives and resource is sound The literacy regarding life insurance is increase by the government campaign.
Threats
Current per capital consumption of policies in India is far less than other countries High power tariff, increasing prices of administrating products have added to the woes of
domestic industry competing with abroad enjoying advantage of economies of scale, advanced
technology, low cost of finance, cheaper power tariff etc.
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Checklist for Performing Strengths/Wea kness Analysis
Performance Importance
Major
streng
th
Minor
streng
Th
Neu
tral
Major
weak
ness
Minor
weak
ness
High Medi
um
Low
Marketing
Company
reputation
Market share Customer
satisfaction
Customer
retention
Product
quality
Service
quality
Distribution
effectiveness
Promotion
effectiveness
Sales force
effectiveness
Geographical
coverage
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The products of HDFCSLICHDFC realize that not everyone has the same kind of needs. Keeping this in mind, we have a varied
range of products that you can choose from to suit all your needs. These will help secure your future of
your family.
Protection plans:-
Term Assurance Plan Loan Cover Term Assurance Plan
Investment Plans:-
Single Premium Whole Life PlanPension Plan:-
Personal Pension Plan Unit Linked Pension Plan Unit Linked Pension Plus Plan
Saving Plans:-
Endowment Assurance Plan Unit Linked Endowment Plan Unit Linked Endowment Plus Plan
Money Back Plan Childrens Plan Unit Linked Youngster Plan Unit Linked Youngster Plus Plan
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What is life Insurance?Life insurance is a contract for payment of money to the person assured on the occurrence of theevent insured against.
Usually the contract provides for-
Payment of an amount on the date of maturity or at specified periodic intervals or at the death, if
it occurs earlier, periodical payment of insurance premium by the assured, to the corporation
who provides the insurance.
Who can buy a life insurance policy?Any person above 18 years of age, who is eligible to enter into a valid contract, Subject to certain
conditions, a policy can be taken on the life of a spouse or children.
What is a Whole Life Policy?When most people think of life insurance, they think of a traditional whole life policy. These are
the simplest policies to understand: you pay a fixed premium every year based on your age and
other factors, you earn interest on the policys cash value as the years roll by, and your
beneficiaries get a fixed benefit after you die. The policy takes you into old age for the same
premium you started out with. Whole life insurance policies are valuable because they provide
permanent protection and accumulate cash values that can be used for emergencies or to meetspecific objectives. The surrender value gives you an extra source of retirement money if you
need it.
What is an Endowm ent policy?Unlike whole life, an endowment life insurance policy is designed primarily to provide a living
benefit and only secondarily to provide life insurance protection. Therefore, it is more of an
investment than a whole life policy. Endowment life insurance pays the face value of the policy
either at the insureds death or at a certain age or after a number of years of premium payment.
Endowment life insurance is a method of accumulating capital for a specific purpose and
protecting this savings program against the servers premature death. Many investors use
endowment life insurance to fund anticipated financial needs, such as college education or
retirement.
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What is a Money Back Policy?This is basically an endowment policy for which a part of the sum assured is paid to the policy
holder in the form of survival benefits, at fixed intervals, before the maturity date. The risk cover
on the life continues for the full sum assured even after payment of survival benefits and bonus is
also calculated on the full sum assured. If the policy holder survives till the end of the policy term,
the survival benefits are deducted from the maturity value.
WHat IS LIFE InSuranCE Life Insurance is a contract between you and a life insurance company, which provides your
beneficiary with a pre-determined amount in case of your death during your contract term.
Buying insurance is extremely useful if you are the principal earning member in the family. In
case of your unfortunate premature demise, your family can remain financially secure because of
the life insurance policy that you have purchased.
The primary purpose of life insurance is therefore protection of the family in the event of death.
Today insurance is also seen as a tool to plan effectively for your future years, your retirement,
and for your childrens future needs. Today, the market offers insurance plans that not just cover
your life and but at the same time grow your wealth too.
SCOPE OF INSURANCE
Why does Person need Life Insurance?
Life Insurance is designed to protect person and his family against financial uncertainties that
may result due to unfortunate demise or illness. Person can also view it as a
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comprehensive financial instrument as a part of person financial planning offering you savings &
investment facilities along with cover against financial loss. By choosing the right policy as per
for persons self and there loved ones. Persons needs i.e. customized solutions; people will be
able to plan for a secure future.
Choosing the right plan
Identifying the right plan basis persons needs is the first step towards insurance planning.
At HDFCSLIC help person through this decision by identifying your various needs and offering
plans that are customized for you. You may also choose a plan for yourself by identifying the life
stage you are at.
Need for Life Insurance
Risks and uncertainties part of lifes great adventureaccident, illness, theft, natural disaster- they are
all built into the working of the Universe, waiting to happen.
Insurance then is mans answer to the vagaries of life. If you cannot beat man -made and natural
calamities, well, at least be prepared for them and their aftermath.
Insurance is a contract between two parties the insurer and the insured. Wherein the insurer agrees to
pay the insured for financial losses arising out of any unforeseen events in return for a regular payment
of premium. These unforeseen events are defined as risk and that is why insurance is called a risk
cover.
Hence, insurance is essentially the means to financially compensate for losses that life throws at people
corporate and otherwise.
Analyzing Needs :-
Protection-Need for a sound income protection in case of persons unfortunate demise.
Investment-Need to ensure long term real growth of persons money.
Saving-Save for the milestones and protect persons savings too.
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Pension- Need to save for a comfortable life post retirement.
Once person have analyzed their needs as per above classification, person need to then ascertainimportant factors such as type of cover, insurance amount as per ones income, life stage and
dependents.
Roles of Life InsuranceRole :Life Insurance as InvestmentInsurance is an attractive option for investment. While most people recognize the risk hedging and tax
saving potential of insurance, many are not aware of its advantage as an investment option as well.
Insurance products yield more compared to regular investment options, and this is besides the added
incentives offered by insurers.
You cannot compare an insurance product with other investment schemes for the simple reason that it
offers financial protection from risks, something that is missing in non-insurance products.
In fact, the premium you pay for an insurance policy is an investment against risk.
Thus, before comparing with other schemes, you must accept that a part of the total amount invested in
life insurance goes towards providing for the risk cover, while the rest is used for savings.In life insurance, unlike non-life products, you get maturity benefits onsurvival at the end of the term. Inother words, if you take a life insurance policy will come back to you with added returns. In the
unfortunate events of death within the tenure of the policy, the family of the deceased will receive the
sum assured.
Thus insurance is a unique investment avenue that delivers sound returns in addition to protection.
Role 2:Life insurance as Risk coverInsurance provides you with that unique sense of security that no other form of investment provides. By
buying life insurance, you buy peace of mind and are prepared to face any financial demand that would
hit the family in case ofan untimely demise.Insurance also provides a safeguard in the case of accidents or a drop in income after retirement. Anaccident or disability can be devastating, and an insurance policy can lend timely support to the family in
such times.
It also comes as a great help when you retire, in case no untoward incident happens during the term of
policy.
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Role 3:Life insurance as Tax planningInsurance serves an excellent tax saving mechanism too. You will be eligible for tax benefits undersection 80C and Section 10(10D) of the Income Tax Act 1961.
Under Section 80C, you can save up to Rs. 33,600 from your tax each year as premiums up to Rs.
100,000 are allowed as a deduction from your taxable income.
Under Section 10 (10D), the benefits you receive from this policy are completely tax-free subject to the
exclusions.
WHat IS tHE CHILDrEns Plan?Childrens Plan is designed to provide a lump sum to the child as maturity. It also provides beneficialsecurity to the child in the future, even in the case of insured parents unfortunate death during the
policy term. Childrens Plan receives simple reversionary bonuses, which are usually added annually. This
is the flexible plan with three options for consumer to choose from, depending on customer
requirements. The details of these options are explained in the next section.
Exclusions:-
No benefit will be paid if the death has occurred directly or indirectly as a result of suicide
within one year from the date of first being covered under the policy.
HDFC SLIC will not pay health benefits if the critical illness has occurred within 6 months of the
start of the contract.
HDFC SLIC may not pay health benefits if HDFC SLIC does not receive a duly completed claim from within
26 weeks of the illness, disability, operation or other circumstances giving rise to the claim.
HDFC SLIC will not pay health benefits if the critical illness is caused directly or indirectly.
EXCLUSIONS
The following exclusions applies.
HDFC SLIC will not pay any benefit if the death of the life assured has occurred directly or indirectly as a
result of suicide within one year of the date of commencement or the date of issue, if later and the policy
will lapse without any value.
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What is Unit Linked Young Plan?HDFC SLIC future of customer child is most important to him/her. Customer need to plan today to ensure
a bright future for customer child, whenever it is education, marriage or establishing a professional
career. To help customer save for customer child, HDFC SLIC at HDFC Standard Life, present the HDFC
Unit Linked Young Star Plan.
The plan is affordable, customized to customer needs and above all, enables customer to realize its
dreams for customer child. This plan is HDFC SLIC well suited for the value conscious customer, and
above all, for every loving parent. The plan can also be chosen by grandparents, other relatives or any
adult for the benefit of the child.
What is Unit Linked Young Star Plan?
HDFC Unit Linked Young Star Plan is designed to provide a lump sum to the child at maturity. It also
provides financial security to the child in the future, even in case of the insured parents unfortunate
death during the policy term. The Unit Linked Young Star Plan also gives the option of additional
protection against the six common critical illness.
Customer premiums are invested in units of the investment funds of customer choice, based on
prevailing unit prices. On maturity the value of the units will be paid. On death (or critical illness, if
chosen) the selected basic sum assured is paid, and the policy continues until maturity.
Minimum Age at Entry 18 years
Maximum Age at Entry 60 years
Maximum Age at Maturity 75 years
What are customers premiums?
Minimum Term: 10 years Maximum Term: 25 years
Customers agree to pay a level premium regularly, either quarterly, half-yearly or annually, throughout
the term of the policy.
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What are the payment options?
Customers have the choice of paying the premium either in yearly, half yearly or quarterly modes,
depending on consumers convenience.
The minimum premium amount is Rs. 10,000 each year.
Can consumer switch my monies to any fund?
Customer can switch customer existing investments from customer any of customer unit linked funds, to
any other available unit linked fund.
The death benefit will pay the basic sum assured on death of the life assured during the policy term.Following payment of this benefit, no further premiums are due from the policy holder.
Premium redirection instruction to redirect future premiums to different unit linked funds.
Life and health option
This option consists of a Maturity benefit, a Death Benefit and an extra Health Benefit.
What are the Benefits?
The Maturity Benefit will pay the value of the unit linked fund at the end of the policy term.
The Death Benefit will pay the basic Sum Assured on death of the life assured during the policy term.
Following payment of this benefit, no further premiums are due from the policyholder and the Extra
Health Benefit will lapse without value.
The Extra Health Benefit will pay the basic sum assured on diagnosis of anyone of six critical illnesses
during the policy term. Following payment of this benefit, no further premiums are due from the
policyholder and Death Benefit will lapse without value. The illness covered under this benefit are
cancer, coronary artery by pass graft surgery, heart attack, kidney failure, major organ transplant (as
recipient) and stroke.
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What levels of protection are available?
Depending on customer age at entry, customer may choose between 3 levels cover low, medium or high.
For each level the Sum Assured is based on the annual amount of premium customer choose at
inception.
The level of sum assured can be reduced during the life of the contract but restricted to the available
multiples of annual premium chosen at the inception of the policy and using the age of the life assured
at entry.
Here are 2 different options available:
Life Option
This option consists of a Maturity Benefit and a Death Benefit.
The Maturity Benefit will pay the value of the unit-linked fund at the end of the policy term.
Is customer eligible?
Minimum
Term
Maximum
Term
Minimum
Age at
Entry
Maximum
Age at Entry
Maximum Age at
Expiry
Life
Option
Life and
HealthOption
10
10
25
25
18
18
60
55
75
65
Can customer alter the level of premiums?
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Regular premiums can be increased at any time.
If needed, the policy holder can reduce the regular premium levels (even to zero i.e. the policy is
converted to pay up status) provided:
3 years of regular premiums have been paid.
The monetary value of the unit holding across all funds is at least Rs 15,000.
Customer can pay additional single premium top-up at any point of time.
What happens if customer surrenders the policy?
The policyholder can surrender the policy at any point of time during the contract term. The amount
payable will be the unitized fund have after applying additional surrender charges mentioned below.
What happens if customer stops paying premiums?
This product has a grace period of 15 days for the payment of each premium after the initial premium.
If customer stop paying premiums, before customer have paid 3 years of annual premiums, HDFC SLIC
will cancel customer policy and return to customer the value of customer unitized fund, less cancellation
charges.
Who is entitled for the benefits?
The child is beneficiary under the policy in case the child is a minor, the proceeds should go to the
appointee. Once the child attains 18 years of age, he will be the sole person entitled to the policy
proceeds.
Challenges
HDFC SLIC will deduct charges from the policy to cover HDFC SLIC costs.
The unit price each day will include a fund management charge. This charge is 0.80% of the fund value
per annum taken on a daily basis.
A flat fee of Rs 15 per month will be deducted by cancellation of units on each monthly charge date. This
will be proportioned across funds according to the fund holdings at the time of cancelation of units.
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Alteration to Challenges
No changes can be made to HDFC SLIC current charges without prior approval from the Insurance
Registery and Development Authority.
The following are the maximum caps on each of the different type of charges:
The fund management charge will not exceed 2% per annum.
The flat fee can be altered from the value at inception increased in line with inflation subject to a
maximum of 5% per annum over the period since inception.
Exclusions
No benefit will be paid if the death has occurred directly or indirectly as a result of suicide within one
year from the date of first being covered under the policy.
HDFC SLIC will not pay Extra Health Benefits if the critical illness has occurred within 6 months of the
start of the contract. HDFC SLIC may not pay Extra Health Benefits if HDFC SLIC do not receive a dully
completed claim from within 26 weeks of the illness, disability, operation or other circumstances giving
rise to the claim.
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What is Money Back Plan?It is a participating (with profits) insurance plan that offers the following features: 0 payment of cash
lump sums, each of which is a population of the basic sum assured, at 5-year intervals during the term of
the policy.
On survival up to maturity, a payment equal to the basic sum assured plus any bonus additions less
the cash lump sums paid earlier is provided.
In case of the unfortunate death of the life assured within the term of the policy, the basic sum assured
plus any bonus additions is provided.
Why should customer buy this product?
This plan helps customer plan for future anticipated expenses by paying periodic cash lump sums to
customer at regular intervals. This plan also helps provide for the needs of customer family in its absence
by paying them the basic sum assured plus any bonus additions in the event of its unfortunate death
during the term of the policy.
What optional benefits are available with this plan?
The sum assured is payable if customer survive for 30 days after the date of claim. Once such a claim has
been met, no further critical illness benefit is payable.
However, customer basic policy continues even after HDFC SLIC pays a claim on this benefit.
Accidental Death Benefit (ADB) provides an additional amount equal to the basic sum assured in case
customer die:
- Due to an accident, and- Within 90 days of the accident.
Is consumer eligible?
This plan can be taken on a single life basis or a joint life (first claim) basis.
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What are the payment options?
Customers have the choice of paying customer premium either in yearly or quarterly modes, dependingon customer convenience.
Who is HDFC SLIC?
HDFC Standard Life Insurance Co. Ltd. is a joint venture between HDFC, Indias largest housing finance
institution and Standard Life Assurance Company, Europes largest mutual life company. HDFC manages
Rs.28,000 crore in assets and Standard Life manages US $ 100 billion in assets. Both the promoters are
HDFC SLIC known for their ethical dealings, their financial strength and their commitment to be a longten player in the life insurance industry all important factors to consider when choosing customer
insurer.
Whom should customer contact?
HDFC SLIC has appointed Certified Financial Consultants who have successfully appeared in the
examination held by the Insurance Institute of India and have now been duly licensed by IRDA. They will
explain HDFC SLIC palns to customer and advise customer on the correct insurance solution that willmeet customer needs.
Exclusions
The following exclusions applies:
Critical illness benefit
HDFC SLIC will not pay critical illness benefit if it is caused directly or indirectly from any of the following:
1. Intentionally self-inflicted injury or attempted suicide, irrespective of mental condition.2. Alcohol or solvent abuse, or the taking of drugs except under the direction of a registered
medical practice holder.
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Accidental Death Benefit
HDFC SLIC will not pay Accidental Death Benefit if death is caused directly or indirectly from any of the
following:
1. Suicide within one year of the date of commencement or the date of issue of the policy, iflater.2. Alcohol or solvent abuse, or the taking of drugs except under the direction of a registered
medical practice holder.
3. Taking part or practicing for any hazardous hobby, pursuit or race unless previously agreed to byus in writing.
4. War, invasion, hostilities (whether war is declared or not), civil war, rebellion, revolution ortaking part in a riot or civil commotion.
5. Taking part in any flying activity, other than as a passenger in a commercially licensed aircraft.
What is a Single Premium Whole of Life Insurance Plan?
Single Premium Whole of Life Insurance Plan is HDFC SLIC well suited to meet Customer long term
investment needs. This participating (with profits) plan offers Customer the following benefits:
A sound investment: Customer money will be invested in HDFC SLIC with profits fund. The fund aims to
provide secure and stable long term growth. Normally, HDFC SLIC will declare a compound reversionary
bonus for customer policy every year and add it to customer policy on its anniversary. In addition, on
death, surrender or on the guaranteed dates, a terminal bonus might be payable. Customers pay a
single premium and the policy will pay customer a lump sum.
Flexibility of term: Even after choosing customer policy, customer can decide on the policy term. For 4
weeks after anyone of the 10th
, 15th
, 20th
, and subsequent five-year anniversaries, customer can choose
to receive the sum assured plus any attaching bonuses, in full. Once the money has been received.
Customer policy will cease.
Surrender value:Customer can terminate the policy any time, after it has been in force for at least 6months, and receive a surrender value.
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In case of unfortunate death: Customer nominee gets the sum assured secured by customer
premium, plus any attaching bonuses.
No medical requirements:HDFC SLIC do not require customer to undergo any medical test for this
plan.
Is Customer eligible?
The eligibility ages are as follows:
Minimum age at entry 18 years
Maximum age at entry 70 years
Customer can buy the product on a single life basis.
What are the payment options?
A single premium can be paid by cash, cheque or demand draft.
What are the risk factors?
Any surrender value payable is at HDFC SLIC discretion. It will reflect HDFC SLIC performance over the
term of customer policy. It may go up or down. Future bonuses are dependent on HDFC SLIC future
experience. If any of the information provided by customer is incorrect, HDFC SLIC reserve the right to
vary any benefits which may be payable. Further, if there has been non-disclosure of a material fact,then HDFC SLIC may treat customer policy as void.
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What is a Term Assurance Plan?Under this plan a sum assured is payable in case of death of the life assured during the term of the
contract. One can choose the lump sum that would replace the income lost to ones family in the
unfortunate event of ones death. Since this nonparticipating (without profits) plan is pure risk cover
plan, no benefits are payable no survival to the end of the term of the policy.
Why should customer buy this product?
If customers have a family that he/she care for, it should consider what would happen in case of its
unfortunate death. The imotional void can not be filled , but financial insecurity can be avoided. By
taking this affordable life insurance plan, customer can provide for the HDFC SLIC well-being of customer
family in case of its unfortunate death. This plan comes to customer at a minimal cost and is HDFC SLICwell-suited for the value conscious customer.
What optional benefits are available with this plan?
Customer can add the following optional benefit to customize customer policy to suit customer needs:
Critical illness Benefit provides an amount, equal to the sum assured chosen under this optional benefit,
on diagnosis of any one of the 6 common critical illness. The sum assured is payable if customer survive
for 30 days after the date of the claim. once such a claim has been met, no further Critical Illness Benefit
is payable. However, customer basic policy continues even after HDFC SLIC pays a claim on this benefit.
Accidental Death Benefit provides an additional amount, equal to the sum assured chosen under this
optional benefit, in case of customer unfortunate death:
- Due to an accident, and- Within 90 days of the accident.
Is customer eligible?
This plan can be taken on a single life basis or a joint life basis .
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What are the payment options?
Customer have the choice of paying customer premium either in yearly, half-yearly or quarterly modes,
or of paying a single one-time premium, depending on customer convenience.
EXCLUSIONSThe following exclusions apply:
Term assurance plan: HDFC SLIC shall not be liable to pay the benefit amount indicated in customer
policy schedule if the death of life assured or the death of the first to die of the lives assured is caused
directly or indirectly by suicide within one year of the date of commencement, or the date of issue of the
policy, if later.
Critical Illness Benefit: HDFC SLIC will not pay Critical Illness Benefit if it is caused directly or indirectly
from any of the following:
1. Intentionally self-inflicted injury or attempted suicide, irrespective of mental condition.2. Alcohol or solvent abuse, or the taking of the drugs except under the direction of a registered
medical practice holder.
3. War, invasion, hostilities (whether war is declared or not), civil war, rebellion, revolution ortaking part in a riot or civil commotion.
4. Taking part in any flying activity, other than as a pasenger in a commercially licensed aircraft.5. Taking part in any act of a criminal nature.6. Pregnancy or child birth or complications arising there form.
Accidental Death Benefit: HDFC SLIC will not pay Accidental Death Benefit if death is caused directly or
indirectly from any of the following:
1. Suicide within one year of the date of commencement or the date of issue of the policy, if later.2. Alcohol or solvent abuse, or taking of drugs except under the direction of a registered medical
practice holder.
3. Taking part or practicing for any hazardous hobby, pursuit or race unless previously agreed to byus in writing.
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What is a Loan Cover Term Assurance Plan?This plan provides a lump sum on the unfortunate death of the life assured during the term of the plan.
The lump sum will be a decreasing percentage of the initial sum assured. As the outstanding loan
decreases as per the loan schedule, the cover under the policy decreases as per the policy schedule. Since
this is a non-participating (without profits) pure risk cover plan, no benefits are payable on survival to
the end of the term of the policy.
Why should the customer buy this product?
If customers are taking a loan to buy a house for his/her family, this plan can help him to ensure that
lifes uncertainties do not affect their shelter. It is an affordable plan that has been designed to help
customer family repay the outstanding loan in case of customer unfortunate death.
Is customer eligible?
This plan can be taken on a single life basis or a joint life basis.
What are the payment options?
Customer have the choice of paying customer premium either in yearly, half-yearly or quarterly modes,
or of paying a single one-time premium, depending on customer convenience.
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What is Personal Pension Plan?Before customer enter into any financial contract, it is important that customer understand what the
product is, how it works, the risks involved and what a decision to buy could mean for customer. HDFC
SLIC recommends that customer read this document before purchasing a policy from HDFC Standard Life
Insurance Company.
Purpose:The policy is basically a savings contract, which is designed to provide an income for life fromretirement, with an option to take the lump sum elsewhere to buy the annuity, provided it is permitted
by the prevailing regulations.
Customer commitment: Customer agree to pay a single premium or level premiums withinstallments due every quarter, half-year or year throughout the deferment period of the policy, after
which customer will start receiving its pension.
Risk Factors: If customer ceases to pay premiums HDFC SLIC may pay a surrender value. This will be
determined at company discreation. If any of the information which customer provide is incorrect,
company reserve the right to vary the benefits which may be payable and, further, if there has been non-
disclosure of a material fact then HDFC SLIC may treat customer policy as void. HDFC SLIC WILL not pay
out if a claim arises from the excluded cause of death. Future bonuses are not guaranteed. They are
dependent on HDFC SLIC future experience. The principal elements of experience are HDFC SLIC
investment performance and expenses.
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Plans Benefits
Savings Plans:-Endowment Assurance Plan Life Insurance with Savings
Unit Linked Endowment Plan Life Insurance and Savings with choice of
Investment Funds.
Childrens Plan Financial Security for your child.
Unit Linked Young Star Plan Financial Security for your child with choice of
investment funds.
Money Back Plan Life Insurance with Savings.
Investment Plans:-
Single Premium Whole Life Plan Investment with Life Insurance.
Protection Plans:-
Term Assurance Plan Life insurance at an affordable price.
Lone Cover Term Assurance Plan Life Insurance customized for home loans.
Retirement Plans:-
Personal Pension Plan Savings for RetirementUnit Linked Pension Plan Retirement savings with a choice of
investment funds.
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Commission Structure for the Financial Consultants:
Type of plan First policy year Subsequent policy years
Endowment
assurance plan
25% 5%
Money back plan 25% 5%
Term assurance plan 20% 5%
Loan cover term
assurance plan
20% 5%
Personal pension
plan
7.5% 2%
Unit linked
endowment
assurance plan
12.5% 4%
Unit linked pension
plan
7.5% 1%
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RESEARCH METHODOLOGYThe topic of this project is RECRUITMENT OF FINANCIAL CONSULTANTS
FOR HDFC STANDARD LIFE INSURANCE L.T.D.
Research in common parlance refers to a search for knowledge.The success of any formal financial researcproject is sound research methodology. A research design purely and simply the framework or plan for
study that guides the collection and analysis of the data.
In the research methodology we evaluate that why we have chosen the particular method.
Research M ethodology has fol lowing steps: -
Step 1. To decide the objective of the study.
Step 2. To design the research design.
Step 3. To determine the source of data.
Step 4. To design data collection methods.
Step 5. To design sample size and sample design.
Step 6. To process and analyze the data collection form.
Step 7. To prepare research report.
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Step 1: -To decide the objective of the study
Research Objective
Provide better Financial Consultants in HDFC.
Study the recruitment process of Financial Consultants in HDFC and provide some suggestion for betterment.
Step 2:- To design the Research Design
Research Design
An advance planning of the method to be adopted for collecting the relevant data and the technique to
be used in their analysis, keeping in view the objective of the research and the availability of the staff,
time and money.
Some collection and analysis of data. Research Design is some statement or specification of procedures
for collecting and analyzing the information required for the solution of some specific problems. It
provides scientific framework for conducting research investigation. Anticipating and specification are
the main characteristics in a research design. It provides the information for decision making.
Decision regarding what, where, when, and how much and by what means concerning an enquiry as a
research study constitutes in research design.
Descriptive Research
A descriptive study determinates who, what, when, where and how of a topic. Descriptive study may
employ any of the methods of data collection such as interview, questionnaire , observation etc.in the
descriptive study the researcher must be careful to make a note that may creep in at every stage of the
study formulating the objective of the study, designing the methods of data collection, selecting thesample, collecting processing and analyzing the data and reporting the findings
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Data Source Primary Data,
Research Approach Survey Method
Sampling Technique Random Sampling
Research Instrumet Questionnaire Technique
Contact Method Personal Interviews done through questionnaire.
Step 3:- To determine the source of the data-
Data Collection
Research entails the use of immediate data in determining the survival of the market. The popular ways
to collect primary data consist of surveys, interviews and focus groups, which shows that direct
relationship between potential customers and the companies. . Whereas secondary data is to
reprocess and reuse collected information as an indication for betterments of the service or product.
Data Collection Method
My project was to approach people who had the ambition and will to be effective financial consultants. I
used both primary as well as secondary data.
Primary Data:-
Primary data may be described as those data that have been observed and recorded by the researchers
for the first time to their knowledge.
The primary data was obtained through direct communication with the prospects and filling up of
questionnaires.
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Secondary Data:-
Secondary data are those data which have been already collected and analyzed by some earlier agency
for its own use, and later the same data are used by a different agency.
The secondary data was collected through the :-
Internet
Step 4:- To design the data collection method-
For this project I have chosen survey method, in which my concentration was on
Personal Interview Questionnaire technique
Data Collection Instrument
Questionnaire:-
Questionnaire is a list of questions to be asked from the respondents. It also contains a suitable space
where the answers can be recorded.
A semi-structured kind of questionnaire was designed which contains open ended, close-ended and
multiple-choice questions.
Procedure
I have been given complete freedom to operate. I have done personal interviews through questionnaire
technique.
The aim of the present study was to know about recruitment process in HDFCSLIC Ltd.
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DATA ANALYSIS
TABULATION SHEET (SAMPLE SIZE-100)
Marital
Status
Married Unmarried
47 5
Type ofOccupation
Student unemployed Services Other29 2 34 35
Gender Male Female
80 20
Qualification Intermediate Graduate Post-
graduate
13 53 34
Age 18-25 years 25-35 years 35-45 years Above 45
37 42 13 8
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RESPOND NTsG E N D E R
FEMALE 20
MALE 80
20
80
PERCENTAGE RATIO OF GENDER
female
male
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RESPOND NTsM RIT L ST TUS
MARRIED 47
UNMARRIED 53
4753
PERCENTAGE RATIO OF MARITAL
STATUS
MARRIED
UNMARRIED
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R E S P O N D NTsG E
18 - 25
37
25 - 35
42
35 - 45
13
45 ABOVE
8
37
42
13
8
PERCENTAGE RATIO OF AGE
18 - 25
25 - 35
35 - 45
45 ABOVE
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RESPOND NTs OCCUP TION
STUDENTS
29
SERVICE
34
UNEMPLOYED
2
OTHERS
35
29
34
2
35
PERCENTAGE RATIO OF OCCUPATION
STUDENTSSERVICEUNEMPLOYEDOTHERS
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RESPOND NTsQU LIFIC TION
INTERMEDIATE 13
GRADUATE 53POST GRADUATE 34
13%
34%
53%
PERCENTAGE RATIO OFQUALIFICATION
INTERMEDIATE
GRADUATE
POST GRADUATE
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FINDINGS
Some persons are ready for the job of Financial Consultant. Some persons refuses because of he could not pay the I.R.D.A. training
fees.
The image of selling policies is very bad in the mind of peoples. No body wants to do a commission based job. Persons who are doing their jobs they have no time to do I.R.D.A.
training.
Most of the villagers do not have pan cards. 2 persons came to the bank but they are not satisfied with the
information provided to them.
Recruiting a financial consultant is more of marketing rather than HR jobbecause like a marketer you have to convince him to do this job by
showing them profits and benefits working in the organization.
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LIMITATIONS
The research was carried out in a short span of time where theresearcher could not study wider. Hence 100% accuracy cannot be
assured.
Respondents are less knowledgeable. Not focusing or not listen carefully our questions, they just reply or give
answer in a hypothetical bases.
The image of selling policies in the minds of the respondents. Respondents in students are more. Some people dont want to participate in the survey.
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SUGGESTIONS
It should not be only a commission based job. It should be a salary based job. Training fees should be affordable to the pocket of peoples. Documents for registration should be only :-
4 Passport Size Photograph
Statement of bank passbook
ID can be Ration Card and
For qualification should be the last qualified examination proof.
Pan card should not be necessary.
Some people who are from village they have not enough documents.
There should be some more facilities for higher degree eligible persons.
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QUESTIONNAIRE
Sir,
I am MANVI MISHRA student of M.B.A. 3rd
semester at SHRI SIDDHIVINAYAK INSTITUTE OF MANAGEMENT Bareilly. I am working on a project
with the topic ofA STUDY OF RECRUITMENT IN HDFC SLIC under the guidance
of Mr. Nipun Johri (Channel Development Manager). I want to know your
kind option in this regard.
RESPONDENT PERSONAL INFORMATION
Question.1 Name of the respondent................
Question.2 Gender -
Male ( ) Female ( )
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Question.3 Qualification-
High school ( ) Intermediate ( )
Graduate ( ) Post Graduate ( )
Question.4 Age -
18-25 ( ) 25-35 ( )
35-45 ( ) Above 45 ( )
Question.5 Occupation-
Student ( ) Service ( )
Business ( ) Other ( )
Question.6 Mobile No. ............................................
QUESTIONS FOR RECRUITMENT
Question.1:
Do you know about INSURANCE?
a). yes b). No
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Question.2:
Do you know about IRDA?
a). yes b). No
Question.3:
Do you know about HDFC standard life insurance corporation?
a). yes b). No
Question.4:
Do you know about FINANCIAL CONSULTANT?
a). yes b). No
Question.5:
In which category do you belong?
a). Student b). Unemployed
c). Serviceman d). Others(specify)
Question.6:
Do you want to earn part time along with your profession?
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a). yes b). No
Question.7:
Are you satisfied with the above description?a). yes b). No
Question.8:
Would you like to join HDFC standard life as financial consultant?
a). yes b). No
Question.9:
Do you think that insurance is necessary for any individual?
a). yes b). No
Question.10:
Other reference:-
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CONCLUSIONSThis presents the summary of the study and survey done in relation to the recruitment of
Fcs in HDFC Standard life insurance. The conclusion is drawn from the study and survey
of the company regarding the Recruitment process carried out there.
Financial consultant is bound by the terms of appointment of the insurer and is expected
to procure business for the insurer. it is not a job that he has to do at fixed hours, in
prescribed ways and under close supervision. He is an independent professional. He is
the master of his time. Fcs see the agency as a means to supplement their earnings.
They work as a part time on insurance, being busy on other work the rest of the time.
Some try to study and understand the business in great details and to improve their
skills. They would be recognized as experts in the field. There are many agents, who
started as part-time and then became whole-time agents, leaving their other secure jobs.
As a financial consultant of the insurer, the life insurance consultant is expected to
obtain life insurance business and contribute to the revenues of the insurer. He is also
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depended upon to bring in business that would be profitable. He is in touch with the
person is insured .
The life insurance agent, has to think about the interests of the prospect which may be
met by schemes other than life insurance. To be able to advise the prospect on the best
financial arrangements appropriate to his situation, the agent needs to be familiar with
the alternatives available in the market.
BIBLOGRAPHY
www.hdfclife.com
www.google.comwww.irda.org
http://www.hdfclife.com/http://www.hdfclife.com/http://www.hdfclife.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.hdfclife.com/8/13/2019 Summer Training Project Report Karann
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