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Curated by David Armano, SVP, and Steve Rubel, SVP, Director of Insig

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EARNE

Dmedia

OWNEDproperties

Technologies tend to get all

fleeting.

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The trends, however,

develop more slowly and

Focus on the trends, but

leverage the technologies.

3

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TREND I DIGITAL MEDIA RELATIVITY

Recommendations:

Scale surface area byactivating employee thoug

leaders in digital embassie

Combine paid, owned,

earned and social - make

them work hard for you

Dayparted engagement

Space is

infinite, time isfinite.

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TREND I DIGITAL MEDIA RELATIVITY

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TREND II

Recommendations:

Become a curator and aconvener, not just a creato

Build relationships with

developers to scale your

mobile footprint

Embrace experimentatio

Web sites fade

Mobile appssurge.

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TREND II

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TREND III DIGITAL PRIVACY

Recommendations:

mindfulness, monitoring,

measurement and mining

Digital readiness/respon

Privacy is both

communicationrisk but also an

opportunity.

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TREND III DIGITAL PRIVACY

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TREND IV DIGITAL & REAL WORLDS COLLIDE

Recommendations: Leverage mobile, RFID

code, Augmented reality t

converge experience

Incorporate event plann

& gestural activity

Engagement

amplified by

coordination

between physical,

social & digital.

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TREND IV DIGITAL & REAL WORLDS COLLIDE

Make the experience

seamless

http://adland.tv/commercials/coca-cola-real-life-2010-israelhttp://adland.tv/commercials/coca-cola-real-life-2010-israelhttp://adland.tv/commercials/coca-cola-real-life-2010-israel

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TREND V THE SOCIALIZATION OF COMMERCE

Recommendations:

into digital commerce

Collect data for predictivbehavior models

Buying, selling and

social forms of

currency influence

what we recommen

& purchase

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TREND V THE SOCIALIZATION OF COMMERCE

Connect socialgraphs with

commerce

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TREND V THE SOCIALIZATION OF COMMERCE

Combine traditional

with social currency

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TREND VI THE AMOEBA ECONOMY

Recommendations:

across organization

Empower enterprise wid

collaboration

Traditional command

and control business

disrupted by organicinfrastructure,

amorphous form &

adaptability

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TREND VI THE AMOEBA ECONOMY

Develop platforms

which harness the hive

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TREND VI THE AMOEBA ECONOMY

Develop new

ecosystems which

foster mutual gain

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Thank You@edelmandigital