Sun Care Industry
Table of Contents
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1. Global Sun Care Market● Overview● Geographical Segmentation● Growth Drivers
2. U.S. Sun Care Market● Overview● Product Segmentation● Market Share● Volume vs. Price Growth Trend● Top Brands● Consumption Level● Distribution Channels
Global Sun Care Market
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Overview
Global Sun Care market size is estimated to be at $8.7 billion at the end 20XX and is projected to grow at a CAGR of 3.5% to $11.1billion by 20XX driven by rising awareness over the importance of sun protection and launch of new products
Growth in the coming years will also be driven by the development of more effective sun care formulations featuring natural and organicingredients
It is segmented into three product categories● Sun protection products● After-sun products● Self-tanning products
Currently, Sun-protection products segment represents ~80% of the overall sun care market
Global Sun Care Market
Market Size Product Segmentation
Source: Statistica and Global Industry Analytics Inc.
8.7
11.1
-
2.0
4.0
6.0
8.0
10.0
12.0
USD
bill
ion
s
Aftersun
Self-Tanning
Sun Protection
Note: Inner circle 20XX; middle 20XX; outer 20XX
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Facial Care64%
Body Care16%
Sun Care12%
Hand Care5%
Others3%
Share
5
Overview
Global Skin Care Market - Segmentation
Global Sun Care Market
Largest Sun Care Market
Source: Global Industry Analytics Inc and Euromonitor
Sun Care represents 12% of the overall global Skin Care product market
Most potential for growth
Europe: The Largest Market
Asia-Pacific
Latin America – CAGR of 10.2% through 20XX
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Geographical SegmentationGlobal Sun Care Market
Source: Euromonitor
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2015 2016 2017 2018
% S
hare
ofva
lue
Brazil US China Others
Developed vs. Emerging Markets 20XX-20XX
Sun Care market’s growth in Developed markets has stagnated
Sun Care’s Revenue Share – 20XX-20XX
U.S. Market Share is expected to remain constant till 20XX
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Growth DriversGlobal Sun Care Market
Source: Global Industry Analytics Inc
Growth Drivers
Rising Disposable income &
Growing Product Penetration in
Emerging markets
Higher per Capita Spends on Sun
care products in Developed Countries
Growing Consumer
Awareness about Harmful Effects of
UV
Increasing popularity of Sun
Care products with Healthy Ingredients
Strong demand for Anti-ageing
products with SPF
Introduction of innovative & easy
to use product application
formats
U.S. Market
8
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Overview
U.S. Sun Care Market was estimated at $1.6 billion in 20XX and is expected to increase to $2.0 billion at a CAGR of 5.6% by 20XX
The volume of units sold over the next four years will see an increase from 232.4 million in 20XX to 268.5 million in 20XX
Sun Protection products is the most valuable product segment within the Sun Care market, worth $1.4 billion in 20XX● After Sun Products and Self Tanning Products are the other two key sub-segments within the Sun Care market
with share of 4% and 10% respectively
U.S. Sun Care Market
Market Size Key Players in the U.S.
Source: Market Research Reports
1,635 1,791
1,868 1,949
2,034
-
500
1,000
1,500
2,000
2,500
2013 2014 2015 2016 2017
USD
mill
ion
s
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Product SegmentationU.S. Sun Care Market
Source: Market Insights.
Product Segmentation
20XX marked the first year that sun care value sales declined in the last decade
Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion
Self-tanning and Aftersun, which accounted for the remaining 10% and 4% shares respectively, both saw modest gains
Self-tanning grew by 2% in current value terms to reach US$171 million
Aftersun grew by 3% to reach US$64 million
1,428 1,400
168 171
62 64
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
USD
mill
ion
s
Sun Protection Self Tanning After Sun
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20XX Market ShareU.S. Sun Care Market
Source: Market Insights.
Energizer Holdings
22%
Bayer20%
Johnson & Johnson
18%
Others40% Market Size:
$1.6 billion
In 2013, Energizer Holdings, Merck & Co (acquired by Bayer) and Johnson & Johnson Consumer Products continued to account for themajority of value share in sun care in the US
Energizer Holdings led with a 22% value share and sales of US$376 million● followed by Merck & Co with 20% and US$331 million● and Johnson & Johnson with 18% and US$295 million
Energizer Holdings has continued to generate the most retail value sales of all companies since its acquisition of Banana Boat andHawaiian Tropic in 2007
Market Share
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Volume vs. Price Growth Trend – 2013 to 2018U.S. Sun Care Market
Source: Euromonitor International
Increase in revenue per unit from Sun Protection products in North America will be primarily driven by volume growth, partially offset by marginal decrease in price per unit
Sun protection
-3
-2
-1
0
1
2
3
4
5
6
7
0 5 10 15 20 25 30
Volume %
MEA
North America
North America
Asia Pacific
Asia Pacific
Latin AmericaMEA
Latin America MEA Australasia
Asia Pacific
Eastern Europe
Western Europe
Australasia
WE
Australasia
EE
NA
Un
it P
rice
%
Anti-Agers Other Facial Make-Up
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Top Brands PopularityU.S. Sun Care Market
Source: Statistica
Coppertone (Bayer Group) and Banana Boat (Energizer Holdings) have the highest popularity in the U.S.
6.1%
0.4%
0.4%
0.4%
0.4%
0.4%
0.5%
0.5%
0.8%
0.8%
1.0%
1.1%
1.1%
1.5%
1.6%
2.5%
3.4%
4.5%
5.4%
7.1%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%
Other Brands
Sea & Ski
Mary Kay
Clinique
Bain de Soleil
Vaseline
L'Oreal
Ocean Potion
Avon
Bullfrog
Other Coppertone
No-Ad
Tropical Blend
Aloe Sun
Aveeno
Neutrogena
Hawaiian Tropic
Coppertone (Original)
Coppertone Sport
Banana Boat
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Per Capita Sun Care ConsumptionU.S. Sun Care Market
Source: Euromonitor International
Growth in absolute volume per capita of Sun Care consumption will be highest in Latin America, followed by Australasia and North America
-2
0
2
4
6
8
10
12
Ab
solu
te v
olu
me
per
cap
ita
-m
l
Asia Pacific Australasia Eastern Europe
Latin America
Middle East & Africa
North America
Western Europe
Facial Moisturizers Anti-Agers Sun Care
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Market Value by Distribution Channel (USD mm), 2009-12U.S. Sun Care Market
Hypermarkets and Supermarkets are the most favoured distribution channel for the sale of Sun Care products in the U.S.