Sun City, AZ Marketing Brochure - 1950-1964 - "Del Webb's Sun City, Arizona - Designed Exclusively...

8/6/2019 Sun City, AZ Marketing Brochure - 1950-1964 - "Del Webb's Sun City, Arizona - Designed Exclusively for Active Reti…

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F O R



DELE. WEBB

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Master Builder, Del E. Webb, invites you to

fulfill your dream in this complete and completely

different community ... Sun City, Arizona ... where

his lifelong dream first found its realization.Itwas more than 30 years ago that Mr. Webb's firm

had its humble beginning in Phoenix with hammers,

saws and willing hands as the only tools. Since then,

it has grown co a large, internationally-respected

organization, the creator of hospitals, schools, hotels,

motels, industrial plants, military installations, office

buildings, shopping centers and high-quality homes.

During those years when his company was building

America from coast to coast, Mr. Webb had a never-

diminishing dream: to create a community exclu-

sively for America's retired citizens with attractive,

modestly-priced homes and endless facilities for theirrecreational and creative activity, the whole based

upon an entirely new perspective toward retirement

living ... A New, Active Way-of-life.

Only a builder of the magnirude of Del Webb, only

a faith and purpose as strong as his could have made

it all come true, so perfect in concept, so complete in

every detail, as he did with the January, 1960, open-

ing of Sun City here in Arizona ... and as he is con-tinuing to do with his Kern City in California and

the new Florida-located Sun City.

With the initial introduction of his new concept of

active retirement, Mr. Webb said, "Concrete, steel

and lumber can make the buildings, buePeople make

the community. Together, we can realize a Way-of-

life unprecedented in America." And what a very

special kind of People they are, these thousands of

retired Americans who have been attracted by this

new idea of Active retired living and together have

found a new pride in living ... a pride in the knowl-

edge that here is a community conceived and de-signed exclusively for them, a pride in each other

and their interesting life ... and most important, a

pride in themselves as happy, interesting people with

a purpose in living.

For further informacion o~ Del Webb's California and

Florida cities for Active Retirement, write:

Kern City, P. O. Box 131-BRA, Bakersfield, California

... or Sun City, P. O. Box 5000-BRA, Del Webb's SUDCity, Florida.



p a r a d i s e f o u n d

A warm breeze slips softly through thewindow, whispering you awake to the golden

day. You open the shade and gaze proudly

over your flower-bright yard and beyond to

the velvety fairways brushed to green brilli-

ance by the eternal Arizona Sunshine, It's

morning ... another bright, beautiful

beginning to the unending treasure of perfect

days, filled with interesting activity, which

compose your new life in Sun City.

You live in a lovely house in which you have

felt completely at home from the first mo-

ment when you turned your key in the door

and stepped into the warmth and graciousness

of its sun-lit rooms. It's constructed to keep

maintenance at a minimum and its design is

as perfectly matched to your wishes as if you

2

had stood beside the architect. (Actually, youdid because it was your wants and desires

that dictated every detail of the planning

and design.)

Just a step away, down the winding street on

which you live, the recreational area beckons

your leisure with archery, lawn bowling,

shuffleboard, horseshoes and croquet. Nearby,

a uniquely designed swimming pool of

riviera-size awaits your pleasure. Slopingfrom 3-foot to 5-foot depths all around, with

special 12-foot deep diving extension, it has

its own sunning terrace, covered cabana and

bathhouse. For your club meetings and every

type of social activity, there is the large Town

Hall with attractively furnished lounge, men's

and women's club rooms, an auditorium with





A sun-browned seamstress in a

bright sun dress sits at a sewing

machine hemming a luncheon cloth.

A wall away, a distinguished-looking

"carpenter" wears a smile of proud

achievement as he views the coffee

table gleaming before him. From the

kiln next door, a beaming "ceramist"

removes a gaily-colored piggy-bank,

lovingly fashioned for her visiting grandson.

In another section of the arts and crafts center,

a man in levis is busy at the lapidary bench, intent on transforming to polished "gems" the mineral

specimens he s just brought in from the treasure-laden desert.

These and others like them, like you, are the people Del Webb had 10 mind when he

incorporated this Arts & Crafts Center

into his unique retirement community.

He knew that to people with active

hands and imaginative minds, the

retirement from 9-to-5 working

a c t i v i t i e su N T E o

schedules and chore-filled days to the uninteresting existence of purposeless activity poses an

even greater burden. But here in this community, with such facilities as the Arts & Crafts Center, is

the perfect answer. Here is an active, new "way-of-life" where men and women can do exactly

what they want in the company of contemporaries who share their interests and their dreams.

4



The Center has individual work rooms,

respectively equipped with the finest

wood-working power tools, complete

equipment for ceramic, mosaic and

enameling work, for jewelry making,

lapidary and leather work, forphotography, sewing, knitting and

painting ... plus instruction

and assistance by experts in each field.

An architect may be able to lay aside

his T-square and slide rule. A soldier may be

happy to file among his memories the

rigors of active duty. A salesman could

A B I T O F

f a r m i n g T O O

5

conceivably enjoy retirement from prospect lists and sales

graphs. But the Owner of the "green thumb" can find

no substitute for the perennial challenge and soul-satisfying

experience offered by a plot of earth. That's why Del Webb

incorporated the Agricultural Project into Sun City ...

where a section of ground, adjacent to the community,

is available for small-scale farming and gardening by

the residents. Here too, are located

Sun City'S private corral and riding circle.



B E S T 0 F A L L ~ - - - - - - - - ~ - - - - - - -

t h e p e 0 p i e ~ ~ : ~ . .- - - - - - ~ ~ - - - -

Del Webb provided the physical facilities. But as he stated, "People make the community".

And they are here. They've come from every state in the nation. They've traversed every walk

of life. They've performed every job from raising families and building industries to supply-

ing and serving the public's needs and instructing and informing its component members. And

they've all one thing in common, a special talent for the art of living. It's the common denom-

6



i 7 " ~ ~- -

- .~ '. . ..- .-

inaror which drew them togeth-

er and has created the spirit that

is Sun City where warm friend-

liness, understanding compan-

ionship and contented living

make every day a wonderful

experience.

Only two things are missing in

Sun City; strangers and loneli-

ness. From the moment when

you first open the door of your

home here, you'll enter into the

fullest, happiest, most reward-

ing life you've ever lived.

Whatever your ideals, your in-

terests or your dreams, there

are countless contemporaries

ready to share them, to enrich

them, to give them a special

importance. Within one year,

38 clubs with every purpose

from creative pursuits and so-

cial fun to cultural enrichment

and just plain conversational

enjoyment were formed by the

residents of this, the only dot

on the map that's more than an

address. Sun City is the focal

point of a new way-of-life

where everyone's engaged in

the full-time occupation of en-

joying life and companionship

with each other, of fulfilling

their dreams and rediscovering

the wonderful world of living,

loving and sharing.

7



tt •• Never met a person it didn't like." This paraphrase of the famous Will Rogers

statement so perfectly expresses the friendly, warm and smiling spirit of this

beautiful, modern city ... this miracle of rapid growth and sound development.

Blessed with a superb climate in which nature and man thrive at their finest,

surrounded by the inspiring, golden beauty of desert and mountains, it has attracted

the kind of people who know how to enjoy life to its fullest, people who have

dreamed a dream and worked hard to make it come true. The kind of people you

want for friends and neighbors.



!I/.. To Phoenix have come outstanding representatives in every field of endeavor, people who

have bequeathed to their adopted city the best of their talents and abilities and

helped to make it a city of which our whole country can be justly proud. From its

beautiful residential districts and verdant parks to its progressive, modern commercial

areas, everywhere, in every facet of its living, this capital city of Arizona is a

magical blend of the visionary vibrancy of sparkling youth with the soundly

progressive, purposeful planning of experienced maturity.

n e x t d 0 0 r t 0 P h o e n i xPhoenix' cultural facilities are among the nation's

finest with many famous art and history

museums, splendid little theatre presentations

and an excellent concert season.

Its entertainment calendar offers the finestattrac-tions all year round. These include nationally

famous open golf tournaments, horse and dog

racing, the World's Championship Rodeo, and

watching the major league baseball teams which

train each spring in Phoenix and vicinity.

The leading names in American industry and

commerce are represented in the Phoenix

commercial world as this leading transportation

hub becomes one of the West's most important

business centers.

Phoenix leaves nothing to be desired. Itshospitals and medical facilities rank among the

finest in the country. Its full complement of

radio and television stations brings the world

to your living room.

Its transportation facilities are among the busiest

anywhere with direct train, air and bus routes

to everywhere.



P I d o fg r 0 u n

Ione of her most inspired

and generous moods, Nature crea ted this

masterpiece of scenic beauty: Arizona. Into

this enchanted land, she tucked a bit of the

best of everything, brushed it over with an

atmosphere of crystal clarity and set the sky

with the friendliest sun and the brightest

stars she could find.

North, East, West and South, an endless

variety of adventure awaits you in the

pine-clad mountains, over horizon-deep

ranch lands, through the beautiful serenity of

desert stretches to the border of gay, fiesta-

spirited Old Mexico ... all within a few hours

of the doorstep at your new home in Arizona.

In the dramatically-beautiful north country is

the awe-inspiring Grand Canyon, the world's

most-spectacular natural wonder, and nearby:

the Petrified Forest and Painted Desert.

Further south, through the untamed beauty

of mountainous terrain, the amazing cliff

dwelling rums of Montezuma Castle and

Tuzigoot draw the sightseer to look back

into the 12th century world of the American

Indian whose descendants today still present

memorable spectacles for the white man

in many colorful and authentic

annual ceremonials.

In the late spring, Nature, too, puts

on an "annual show" as the plants

of the deserts burst forth into a

kaleidoscope of colorful blooms,

starring the magnificent wax-like

10



blossoms of gold which crown the giant,

fluted columns of Arizona's own cactus: the

stately Saguaro.

Paradise of the sportsman, Arizona's

mountains, skies, streams and deserts offer a

never-ending challenge. Here abound the

famous Kaibab mule deer, elk, antelope,

bighorn sheep, javelina, wild turkey, bear,

mountain lion, coyote and bobcat. The finest

wing shooting in the country sees hunters

coming from afar to bag white wing doves,

gambel quail, and migratory water fowl. And

no fisherman can find more varied and

numerous haunts than Arizona offers. Crafty

rainbow trout dare the cast of a flickering

fly with flashing leaps in countless mountain

and meadow streams.... While in dear, deep

lakes framed with steep canyon walls or

ringed with mesquite and sagebrushed

stretches (like your own neighboring lake

Pleasant - only 18 miles away), large and

A

small mouth bass are ready to resist with

fighting fury your efforts to wrest them from

their company of stripies, crappies, blue gill

and channel cat. Even deep-sea fishing is just

a "sprint" away at Rocky Point in the Gulf

of California.

There's happy hunting, too, for the adven-

turous soul among ghost towns whispering

of a violent yesterday.... Along trails marked

by the feet of early pioneers .... Visiting

abandoned mines where world-

famed fortunes oncespilled forth.

Yes, Arizona is a land that makes

you glad to be alive . . . glad to

have the best years of your life

yet ahead in which to enjoy to

its fullest this land of bright,

unending promise.



~ e a u t i f u lIt's All Yours ... For an Active New Way-of-Life

It's the Home of the Happiest, Friendliest, Most

Interesting People You Ever Met

... And In Design, Content and Spirit it is Dedicated

to the Best Years of Your Life: Those Which are Yet to Come.



•

a r i z o n a

13



i a r t i lr lIt's All Yours ... For an Active New Way-of-Life

It's the Home of the Happiest, Friendliest, Most

Interesting People You Ever Met

... And In Design, Content and Spirit it is Dedicated

to the Best Years of Your Life: Those Which are Yet to Come.





the fairways encircle

Sun City/s Beautiful

C O O P E R A T I V E

P L A N

A P A R T M E N T S

For a year 'round or winter home, these beautiful

apartments offer fun-filled living completely free

of responsibility for their care or maintenance.

To satisfy any preference there are both single

story units and dual-story, the latter served by self-

operating elevators. Both designs offer one and two

bedroom apartments, each with an individual lanai

or balcony. (We would like to point out that the

number of dual-story units remaining available is

limited. )

Ideal year 'round comfort is assured with gasforced-air furnace with duct system and evaporative

cooling or refrigerated air conditioning, all indi-

vidually controlled. Each of the convenience-plotted

kitchens is complete with garbage disposal and

built-in electric range and oven and immediately

adjacent is an individual laundry area. The luxury-

living offered by these spacious, light-filled, beau-

tifully designed homes is enhanced by such details

as plentiful closets and cabinets, handsome hard-

ware and plumbing fixtures, and imported marble

topping the vanities and dressing tables beneath

huge plate glass mirrors.

Garden patio recreational areas with shuffleboard,

putter pool, horseshoes and croquet are reserved

16



for the enjoyment of most apartment owners, andall around are the endless facilities for recreation

and creative activity which have made Sun City

famous across the nation for its active way to

retired living.

As a purchaser of an apartment in any of the units,

your warranty deed with insured tide policy guar-

antees you absolutely clear title to your apartment

with no blanket mortgages, liens or other encum-

brances of any kind.

In addition, the buyer receives a percentage in-

terest in proportion to his percentage of ownership

in the overall apartment element in the common,or garden areas, around his apartment group.

All details of administering the affairs of the

apartments' development and maintenance is

handled by a Board of Management selected from

within the apartment owners. Duties of the Board

include determination of the monthly or annual

amounts each owner will be assessed as his pro-

portionate share of the taxes, insurance, garden care

and exterior upkeep of the common areas. These

assessments are presently estimated at only $30.00

per month for I-bedroom units and $40.00 per

month for 2-bedroom ... far less than the average

cost for such items in the private home.

It's the easiest living at the easiest prices you ever

saw. As the purchaser of one of these luxurious

apartments, you have the pride of owning a beau-

tiful home so free of care that even an extended

absence will pose no more of a problem than

turning the key in your door.

For separate brochures, giving complete informa-

tion on the single and dual-story units, respectively,

write Del E. Webb Development Co. P. O. Box

555-BR, Sun City, Arizona.

1 7



The Kentworth

2 ' BEDROOMS, 1 B.ATH, PORCH & PATIO

This lovely home is perfect for two-person living and offers compact

efficiency for easy care, It incorpora tes a spacious kitchen-dining room,

big-windowed living room and king-siz.e master bedroom and features

such special details as an entrance directly from the carport, guest closet

at the front door and bathroom vanity with imported marble top and

large plate glass mirror.

PATIO

8'-0-' 12:6' oTORAGE

7'4"' 1'8'DNING

CARPORT

11 ' -0 " 22:0'IVING

14',10', 16"10'

PORCH





L A N A I

2 t-4 ' I l( y ·O ·

BEDROOM I~~ l I i I ! I I i l l J . . J

11 ' -11 ' I 13 ' ,

DNING

The Sierra

2 BEDROOMS, 2 BATHS, BUILT-IN RANGE & OVEN

Two complete baths, one directly off the rear bedroom, afford wonder-

fu l convenience. The excellent traffic pattern of this floor plan saves

housekeeping steps and allows the family "gardener" 0 direct route to

bath and bedroom, and displays his "art" through the sliding glass

doors leading to the covered lanai. The well-planned kitchen is complete

with vent hood and exhaust fen as wel l as handy breakfast bar.

Plan 4-8

CARPORT

II~O·~23' ·4"



N

. . . . .

'The Nottingham!.Nl!.1

1.'"-8-'15:(./

BEDROOM 1

1 2 :0 " 1 4 '-B •

3 BEDROOMS,.2 BATHS & DINING ROOM

DINING

I I :a " ' R : . . s · Evenlarge-.sizefurniture will fit easily into the dining room of this

generously proportioned home. There are built-in bookcases and

storage cabinets in the living room, and Mr_ & Mrs. closets in the

master bedroom which boasts a separate dressing room. Kitchen has

spacious pantry. built-in electric ronge and oven, and separate

dinette space overlooking the lanai.

HALL

CARPORT11:0"24-0

BEDROOM 2 BEDROOM :3 (

12:0" 10:8'" I(;~-. II :10

LIV ING ROOM

18'-6"'11:10"









T h e p h i l o s o p h y o f

~tiwmenl

A r (he [Urn of the century, when only an occasional

crack of a buggy whip broke the stillness along the

dusty country roads, and the folks in the city lived

without a five-day work week and a guaranteed wage,

few people could announce to their friends that they

were going to stop working and retire.

Today, in modern America, it is different. Today auto

horns blare along wide paved turnpikes and freeways

that were once rutted dirt roads and corn fields.

Today, in the age of the forty-hour week and fringe

benefits and better remuneration for our efforts, thou-

sands of senior Americans can retire. And today more

Americans are retired than ever before in our history.

Today, it is possible for many men and women to sitback after long years of daily routines and business

pressures and announce that from now on, they are

JUStgoing to relax.

But toO often with the relaxation comes the feeling

that now we are out of it. The world goes on buying,

selling manufacturing, marketing, while the side-

walks are still crowded with people who have some-

place to go and are in a hurry to get there. And too

often the relaxation turns slowly into boredom while

the hours between 9 and 5 that used to be filled with

work become longer, emptier, harder to fill, and the

hands on the clock remind us that time is becoming

a problem.

As has been the tradition of progress since the begin-ning of time, a solution begins when a man recognizes

a problem. 10 this instance the man was Del E. Webb.

The problem: inactive, lonely retirement for millions

of senior Americans who, as a generation, are second

to none for their contributions to the destiny of our

country.

As a result of Mr. Webb's recognition of retirement's

problems, the Del E. Webb Corporation conducted

years of research in which hundreds of questions

regarding retirement were examined.

As the stacks of reports grew higher and file drawers

were filled with bulging folders, the answers to the

questions became clear. Every detail, every facet of

retired living was considered, discussed and verified.

Then the plans for his first retirement city: Sun Ciry,Arizona, were drawn up.

But it soon became apparent that the idea of designing

a community exclusively for retirees was unorthodox

and without precedent anywhere in America. In Mr.

Webb's plans, no provision was made for schools, the

building footage for all community facilities was

exceptionally large and there was over four times the

amount of parks and recreational area normally de-

voted to any development. Here was a brand new idea,

untested anywhere, and Me. Webb insisted that it be

complete in every detail before it opened for business.

Here was an idea Webb built on faith: faith in wha

he could create, and faith in the people for whom h

was creating it.

On January 1, 1960, the first Sun City was complete

The championship golf course wound through it lik

a soft piece of green velvet. The swimming pool w

filled and gleaming in the Arizona SUD. In the Arts

Crafts Center, woodworking, ceramic, lapidary an

leather working tools hung nearly in their places an

the switches to start the larger tools and equipmen

were waiting to be turned on. Then the Grand Open

ing was held. And the people came.

The people came from all over America to see th

New Way-of-Life. orne retired, some planning retirement, and some roo yoi..Og to retire went home to te

their friends about the most unique community the

had ever seen. And of the multitude who came

look. thousands stayed to live.

They stayed to live in a warm, sunny climate wher

rain is infrequent and snow is a novelty. They staye

to live in the hand omely styled and qualiry-consrruc

ted homes which sell for unbelievably low price

They stayed to live in the spirit and atmosphere

friendliness where they discovered that no one is

stranger.

An average of thirty-five moving vans a week ha

been rolling into Sun City, Arizona, since early 196

unloading furniture and belongings from every corn

of the nation. The new citizens unpack, get acquainte

with their neighbors and start immediately to live t

happy life they had dreamed of when they talked

retiring.

And now it's happening all over again in Del Webb

Kern Ciry California and in his new un City, Florid

A happy, friendly atmosphere where people have t

time to smile, wave and talk to each other is boun

to occur, and does, when people who want to enjo

the years they worked so hard to obtain get togethe

for they find that their interests are similar and t

results are life-long friends and sincere companionship

It's a completely happy, new way-of-life filled withe richness of warm friendships, the sharing of t

good things of life, the fun of getting together f

club meetings, POt luck suppers, square dances, picnic

and parties. But most important this happiness

based on the firm foundation of self-respect and se

confidence ... of real pride in the freedom they ha

to do what rhey want, when they want ... in t

satisfaction of spending their time in constructiv

pursuits ... in the many service and welfare acti

ities of their community.

Yes, they're a truly happy people ... in fact they'

the happiest, friendliest, proudest people you ever m



DEL WEI3B'S

J

[)EL E. WEBB CORPORATION

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