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SAN FRANCISCO INTERNATIONAL AIRPORT DIGITAL SIGNAGE PROGRAM – TERMINAL 2
As the Program Manager of the Signage and Wayfinding Program at SFO, I was responsible for implementing the digital signage program. Implemented over time, components of the program were brought on as they were needed, when opportunities presented themselves or as part of capital improvement projects.
I was involved with the Airport IT department to research and select a platform for use organization-wide. The program started out with basic digital wayfinding (message and arrow) at strategic locations, to digital maps, TSA checkpoint signage and more. Terminal 2 at SFO, opened in 2011, with all digital maps and ground transportation information.
The projects started with the planning with airport stake holders (ground transportation department, concessions department, airport IT, TSA and many more). Working with resources in-
house and contracted to develop content, sign structure design, power/data/engineering, testing, through deployment and maintenance.
The photos on this page are representative of some of the sign structures and content at SFO Terminal 2.
Terminal 2 Team: Gensler – Architect Turner – General Contractor Ilium Associates – Environmental Graphic Designer Fluoresco – Signage Fabricator AirInc – Systems T2 Partners – Construction Management Team
Terminal 2 Ground Transportation Signage
Terminal 2 Concessions directory and promotional content
SAN FRANCISCO INTERNATIONAL AIRPORT DIGITAL SIGNAGE PROGRAM – INTERACTIVE SIGNAGE
SFO’s interactive signage, piloted at Boarding Area “E”, has won Ominvex (the digital signage vendor) three industry awards.
As the project manager, I managed the stakeholder engagement, all the design, fabrication, install and coordination.
Project team: Gensler – Architect Hensel Phelps – GC Ilium – Environmental Graphic Design Vomar – Signage Fabricator Omnivex – Digital Software Provider SFO IT – Support infrastructure (servers, data, etc.)
SAN FRANCISCO INTERNATIONAL AIRPORT DIGITAL SIGNAGE PROGRAM – TSA CHECKPOINT SIGNAGE
Regulatory signage at Airports proliferate on a regular basis. In order to keep the content consistent, correct and placed as required by the TSA, I worked with the local TSA, TSA HQ and the Airlines to develop and implement a program worthy of an airport of SFO’s caliber.
SFO is progressively implementing this as a standard and continuing to work with the airlines to implement the same at respective ticket counters.
Project team: Gensler – Architect Hensel Phelps – GC Ilium – Environmental Graphic Design Vomar – Signage Fabricator
Ticket counter signage
Checkpoint signage
SAN FRANCISCO INTERNATIONAL AIRPORT
DIGITAL SIGNAGE PROGRAM – CHECKPOINT WAIT TIME SIGNAGE
With checkpoint enhancements, SFO implemented wait time technology to enhance the traveler experience. I worked with the stakeholders (TSA, Brand Marketing, United Airlines) to implement the signage and graphics.
Project team: Gensler – Architect Hensel Phelps – GC Ilium – Environmental Graphic Design Vomar – Signage Fabricator Omnivex – Digital Software Provider SFO IT – Support infrastructure (servers, data, etc.)
SAN FRANCISCO INTERNATIONAL AIRPORT DIGITAL SIGNAGE PROGRAM – AIRTRAIN PLATFORM SIGNAGE
I worked with the AirTrain system team to upgrade platform content. The “red dot” LED displays were replaced with new technology, and the type messages were replaced with graphics.
Project team: Ilium – Environmental Graphic Design
SAN FRANCISCO INTERNATIONAL AIRPORT GOOGLE INDOOR WAYFINGING – SFO MAPPING
In 2011, Google contacted SFO for floor plans to use in their map product. While it’s a great service to the general public, the matter of handing over AutoCAD files (containing security sensitive information) is not one any airport wants to do. Given the sensitive nature of the project, I personally worked on all the airport AutoCAD files, scrubbing security sensitive content. Ultimately providing Google drawings of all the public facilities and spaces at the Airport, drawings void of any sensitive information that would make the airport vulnerable.
SFO was one of the first airports featured in the 6th anniversary release of Google Maps.
DETROIT METROPOLITAN AIRPORT DIGITAL SIGNAGE PROGRAM - PLANNING
I am currently the Project Manager for Arora Engineers for the Digital and Interactive Signage Program at the Detroit Metropolitan Airport. The project is structured in 4 phases:
analysis/planning, graphics, software/build and construction.
Project Teams: Gresham Smith and Partners, Ilium Associates, Art of Context, and Infax.
I manage the day-to-day coordination, planning, stakeholder engagement, management of subcontractors and deliverables.
DETROIT METROPOLITAN AIRPORT DIGITAL SIGNAGE PROGRAM – MAP/DIRECTORIES
Location plan for static, dynamic and interactive content.
Prototype review at the fabricator
Feedback from user research
DETROIT METROPOLITAN AIRPORT DIGITAL SIGNAGE PROGRAM – INTEGRATED FLIGHT INFORMATION
Sign structure for 98” display with boarding pass scanner.
Flight information and walk time to destinations
Content for 98” display
DETROIT METROPOLITAN AIRPORT DIGITAL SIGNAGE PROGRAM – INTERACTIVE SIGNAGE
Interactive display content. Structure design for the interactives
Attractor loop
DETROIT METROPOLITAN AIRPORT DIGITAL SIGNAGE PROGRAM – VIDEO WALL
The airport wanted to improve on the passenger experience and tasked Arora to install a video wall. I worked with the stakeholders in determining location and size. Additionally provided onsite construction supervision during the install.
Former “welcome” banners
Video wall installed in time for the ASAE conference in Detroit [email protected] 11
BOSTON CONVENTION AND EVENT CENTER DIGITAL SIGNAGE NETWORK – NEXT GENERATION STRATEGY
Working for one of our partners, I developed a long term, next generation deployment strategy for the Boston Convention and Exhibition Center.
The strategy included measures to improve on customer service, increase inventory of displays to sell to exhibitors and bring the facility up to industry norms.
