n The Aviator Relaunched

n MDG, Madonna’s Sunglasses

Collaboration

n Celebrity Sun Spots

n Star-Studded Sophistication

and much, much more...

3

Find the sunglasses featured in this issue’s adverts a bit easier. Search

Page 2: Ray-Ban Wayfarer 2140 1047Page 5: Dior Bagatelle Bagatelle 807Pages 6-7: Oakley DispatchOO9090-02Pages 12-13: Versace 3128B and 4179Page 17: Police 8362Page 20: Ray-Ban Carbon Lite 8305Page 21: Prada

10MS 7S36S1Page 37: Bvlgari 8057BPage 49: Burberry 4080 and Burberry 4083Page 59: Prada Sport 06LSPage 71: Serengeti Vaiso 7373Page 81: D&G 6069Page 83: Ray-Ban Wayfarer 2151Back Cover: Dolce & Gabbana Madonna 4097

Outside Sunglasses Shop just the other day, we noticed two safety-conscious boys wearing swimming goggles playing conkers out-of-

season. A pitying member of staff ran over and handed each a pair of Oakley, so they could look cool and still protect their eyes (Oakley are good enough for Marines and are good enough to fend off a stray chestnut fragment). After securing a promise to tell all their friends about us, it was back to business. Ah, such is the Sunglasses Shop service.

But with this traditional sight, and the lines of hog-roast red day-trippers on our doorstep, we realised summer is here. It seems like a long time coming, but what a star-studded summer it looks.

In collaboration with designers Dolce and Gabbana we find Madonna’s first foray into the world of sunglasses design with the much-awaited MDG collection. Retro-popular Carrera sunglasses have become superstars in music videos by some of the world’s top artists, and we’ve been backstage at the Isle of Wight with the festival’s famous.

But also, in what could be the greatest cast ever, the cream of Hollywood’s hired guns lock and load for summer blockbuster, The Expendables, using Police sunglasses to keep their cool even before the flames die down.

The winter of discontent is behind us; it’s a time for holidays and a time for fun. Every-thing’s better in good weather and you want sunglasses to match your mood. The sun shines and so do our sunglasses, especially those studded with Swarovski.

And boys, please bring back our Oakleys.

4

Our choice of stylish frames

The eyewear news

Madonna, Dolce and Gabbana were never just beautiful strangers

Our guide to those travel essentials

Dazzle without Diamonds

Look sharp at work, rest and play

What the celebs are wearing

Ray-Ban’s Rare Prints Collection

Fresh frames for the modern man

Carrera and the music video

The aviator and the relaunch of the world’s best selling frame

Ten celebrity favourites

Stylish shades for Autumn

What’s hot at the Isle of Wight Festival

Sheldrake Vs Wayfarer. You decide

Catch up with the touring nueu skaters

Keep them safe in the sun

Sunglasses Q&A

22

60

48

42

30

52

Fanc

y, fu

nky

and

fresh

. Sun

glas

ses

Sho

p re

com

men

datio

ns to

hel

p yo

ur fo

cus

Dior

Diormitza

3 RHG

Emporio

Armani

9641 Dark

Havana

Prada

06MS

Ivory

Roberto

Cavalli

Viola

Brown

8

Prada

Sport

52LS

Paul

Smith

8132S

Ray-Ban

3429

Signet

Shiny

Gold

Dolce &

Gabbana

4087

Green

Havana

Photography: Tara Lee, assisted by Frances Emery

9

Miu

Miu 50LS

Gold

Oliver

Peoples

Deacon

Storm

Chanel

4182

Fuchsia

Gucci

1631

Tortoise

10

Police

8332

Silver

Persol

2961

Spotted

Green

Bvlgari

8070B

Transparent

Violet

Tom

Ford Cary

Black

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

11

Vivienne Westwood – a fascinating combination of tradition and innovation. Her title of punk creator is echoed throughout the sunglasses collection. Vivienne Westwood also helps promote awareness of some of world’s most crucial issues as well as raising awareness of climate change so for the advertising campaign the designer teams up with fellow green activist, Pamela Anderson.

A U.S Marine on his first tour of Afghanistan recently said that his Oakley M-Frame sunglasses saved his sight after a 40lb improvised explosive went off nearby. His platoon was unloading a vehicle that had already been struck by a first device and the Marine described how a chunk of shrapnel from the explosion hit the sunglasses but his sight was saved by the Oakley lenses. No-one else was injured. Matt Damon recently also wore the Oakley M-Frame in film Green Zone and this tough frame is available at Sunglasses Shop.

Stay focused on the green with the Retego – the new golf frame by adidas eye-wear. Developed with British golf pro Justin Rose, these slick new sunglasses bridge the gap between per-formance and fashion, delivering a confident look and crystal-clear vision.

According to Oakley, sunglasses such as Radar, M Frame, Flak Jacket and Enduring were real winners at the Vancouver Olym-pics with athletes that rely on Oakley technology winning 65 medals. Sunglasses Shop can’t guarantee you an Olympic medal but we can help you look like a champion.

adidas

Retego

Pearl White

A376

Oakley

Goggles

Shaun White

Signature

01-845

Hugh R

outledge / Rex Features

Sipa P

ress / Rex Features

14

A man has been challenged for wearing sunglasses whilst waiting on the platform of a tube station on London’s underground. It seems the driver, who was behind the outburst over the train’s public address system, believed the shaded commuter’s use of sunglasses had caused him to stray too far over the yellow safety line and into possible danger. The commuter was then reminded that he was 65ft underground so didn’t need sunglasses and was told to take them off. Perhaps the driver hasn’t seen the new 2140 Ray-Ban-Wayfarers with a street map design inside.

It’s hot, it’s new, it’s here. Sunglasses Shop brings you the latest from the world of eyewear.

At the other end of the spectrum Lady Gaga inspired

visors are big news. This fresh, futuristic look gives a sporty glam edge. Stella

McCartney presents a slick visor with slim

metal arms, whilst Dolce & Gabbana adds a

colourful twist with a red and tortoise-

shell visor with cut out lens detail.

Vintage collections are a con-stant source of inspiration for new trends. At Dolce & Gab-bana a fifties’ look cat’s eye frame takes on a personality of its own with a double frame in contrast colour. At Miu Miu the fifties’ are again a source of inspiration, with a cat’s eye shape reworked with a Cadillac pink acetate brow bar.

Miu Miu

11LS

Pink

Powder

Chloe

Myrte

Light

Havana

2119 05

News continues on page 16...

Ray-Ban

2140

Wayfarer

2140 1033

Masatoshi O

kauchi / Rex Features

15

Chloé Myrte – the celebrity favourite is back at Sunglasses Shop and now also available with a snakeskin twist. Watch out for this feminine frame, the best-selling in the Chloé collection.

The Galliano spirit has been captured with the launch of John Galliano’s Icon Collec-tion, the legendary designer’s first line of sunglasses. Sunglasses Shop was the first online retailer approached to stock these frames and is one of just a handful of shops worldwide to sell this exclusive collection. The Icon Collection is an array of eighteen new sun-glasses to turn heads and enhance the icon theme that captures the designer’s spirit of innovation and romance. For the Icon Collection Galliano wanted to create the ultimate sunglasses collection, to fuse function with high-fashion, and for the everyday and the extraordinary.

For women Galliano goes back to his roots, his Spanish heritage and the Fla-menco to create ‘Les Biches’, the signature piece in the women’s collection. Galliano said he dreamt of the doe-eyed girls that inspired the phrase, ‘oeil de biche’, and what glasses the beauty would wear. He created a sultry oversize dark wrap shade, inspired by the Spanish Peinetas and Les Biches is a favourite of Sunglasses Shop celebrity icon Cheryl Cole.

The men’s collection is reminiscent of the sixties’ Hollywood rebels, and the infamous

Rat Pack, Galliano says the sunglasses conceal the

sparkle in those macho eyes, just as the tinted windows would roll up and

shield the stars from their screaming fans. “Sunglasses are the ultimate accessory

as well as the ultimate alibi,” said Galliano. “They are the status symbol that conceals the private gaze, and exposes only the glossy image you want to project. I wanted to blend old school glamour with high-tech romance so we looked at innovations in plastics and pushed new lens techniques to tell our story.”

The Dior designer had previously attempt-ed a sunglasses line in 2003 with the Airess brand, but this proved unsuccessful. Now a new vision has arrived, so mind your eyes.

News continues on page 18...

John

Galliano

Mystery Grey

Havana

0018 20J

John

Galliano

0001

16

To mark the anniversary of classic film La Dolce Vita, Persol presents two new styles which truly capture the spirit the sil-ver screen. The two new models, 2977 and 2978, stunningly recall the style of La Dolce Vita and feature the iconic supreme silver arrow on the temple that adds a touch of star quality. Persol is a legend in the history of film and its sun-glasses have several times starred in best known films. Off screen its sunglasses are the fashionable ware of some of the greatest acting talent in Hollywood.

The new eyewear collections reflect the catwalk obsession with everything eighties. D&G’s “Gym” collection evokes the eighties’ sportswear trend, whilst Versace channels the glamorous side of the eight-ies. The influence can be seen across the collections at Chanel, Stella McCartney and Dolce & Gabbana.

The Dolce & Gabbana Precious Stones collection features heavily adorned oversized styles, whilst the best selling aviator has been reproduced in an 18 carat gold plated metal. At Ray-Ban, the iconic Wayfarer model has been pro-duced in limited numbers with 18 carat plated gold inserted on the temple tips. Moreover, at Tiffany & Co, the company’s famous ‘charms’ have been incorporated into a sunglasses style which allows for inter-changeable charms to be fitted into the arm.

The sky certainly is the limit for Cebe sponsored mountaineer Edurne Pasaban, who earlier this summer conquered her fourteenth peak of more than 8,000 metres tall. The Spanish athlete became the second woman ever to achieve such great heights when she hit the summit of Tibet’s Shisha Pangma mountainous and she has now racked up well over 100,000 metres up on the highest peaks the world has to offer.

Obviously under such conditions the athlete’s sunglasses were vital and Cebe sunglasses focus on providing high altitude performance with many being perfect for mountaineering and other extreme sports.

Pasaban’s first mountain was the mighty Everest back in 2000. It’s a long way down; imagine if she dropped her sunglasses…

Persol

2977

Cebe

Kite

Ray-Ban

Wayfarer

2157K

18

19

As the world waits for The Expendables, an action film that could end all action films, Police sunglasses have announced that their 8362 model will be among the top stars in the film’s greatest-ever-action- hero-all-star-cast.

Starring, directed and co-written by Hollywood hard-man Sylvester Stallone, The Expendables follows a group of mercenaries as they try to overthrow a ruthless South American dictator. And so the film is armed and ready with a tough guy line-up including Jet Li, Dolph Lundgren, Jason Statham, Mickey Rourke, Arnold Schwarzenegger, and Bruce Willis too.

With Hollywood’s greatest hired guns assembled it should be an easy task. But

obviously no, and the rest is a trap of deadly deception.

Just like the stars of this summer block-buster the 8362 is a special edition, part of the Police SS2010 collection. Only a limited number of these frames have been made.

With these sunglasses you get custom packaging featuring the Police Expenda-bles logo, a choice of six colours and for those die-hard fans the frame is avail-

able in a special edition box set containing sunglasses

and a wallet, plus a metal limited edition

declaration tag. The Expenda-

bles is scheduled for release at the end of August.

Expendable? Stallone in flight, Eric Roberts and Stone Cold Steve Austin jump for it and Jason Statham hangs tough.

Police

8362

Gunmetal

c.Lions Gate/Everett / R

ex Features

19

The biggest date on our calendar for some time sees the launch of a line of sunglasses created by fash-ion house Dolce and Gabbana and

music megastar Madonna. But make no mistake, these sunglasses aren’t just a ray of light for adoring fans, they will win you over with their class and subtle edge.

You will be hung up on the sharp retro romance of these sunglass-es. MDG gives you luxuriant, classic style executed with hot twists in both palette and design setting you apart in the chicest manner.

Naturally, Madonna is the face of MDG and also currently the face of the D&G women’s wear campaign and the combination is a cinematic delight inspired by the sensuality and intrigue of the film noir. Photographed by legendary snapper Steven Klein, here old world Italy meets old Hollywood; the voyeuristic shots contrast the diva and the domestic and explore the relationship between

food and sex. The influence of Italian film, of which the

three share a common love, including the aptly named La Dolce Vita (‘the good life’ in Italian) resulted in the pictures being shot using a film camera, and giving the appearance of beautiful

black and white film stills. The sunglasses pictures show a shaded Madonna be-

ing seduced by a beautiful stranger, reminiscent of a fifties’ Hollywood film set.

Madonna has always been a lucky star for the duo. She was photographed demonstrating

the D&G brand to perfection at the height of her Blonde Ambition

Tour in the early nineties. Costumes for that controversial tour, including those pierc-ing conical bras, were designed by John Paul Gaultier and, already huge fans, Dolce and Gabbana arranged a meeting with their idol and a friendship blossomed.

The following Girlie Show Tour cos-tumes were to be designed by new found

THE GOODGrand coutourists Dolce and Gabbana say their current collaboration is a dream come true, so who’s that girl?By Cassandra Hilling

Madonna

Dolce &

Gabbana

4096

22

fashion friends Dolce and Gabbana, who later added Madonna’s Drowned World and Sticky & Sweet tours to their fashionography. Other tour designers have included Tom Ford, Don-atello Versace, Karl Lagerfeld, Stella McCartney, Roberto Cavalli among many and showing that when it comes to material, the girl has high standards.

Madonna was, of course, more than just the face of the venture. The Italian designers said that Madonna’s creative contribution and unique point of view was key, even when de-signing the logo. All frames in the sunglasses collection bear the MDG logo – the single M that Madonna has adopted throughout her career is

added to the illustrious Dolce & Gab-bana logo. The frames are literally

star-studded too for the M is formed

by tiny r a i s e d

stars.

Madonna is a singer, songwriter, dancer, music producer, pop visionary, film producer and director, style icon, humanitarian, author, actress not to mention multi-Grammy Award winner and Rock and Roll Hall of Fame inductee. For nearly thirty years her songs and style have provided the wardrobe and soundtrack to mil-lions worldwide. Madonna has also recently added fashion design to her astonishing CV working alongside her daughter Lourdes on junior fashion line, Material Girl. Fashion has always been a strong part of Madonna’s ex-pression off and on duty. She has been muse and model and now takes it to the next level.

Domenico Dolce (right) and Stefano Gab-bana (left) comprise one of the most famous designer brands. They epitomise the concept of designer label in our cultural consciousness. The inimitable fashion house already has a su-perb selection of sunglasses to their names. Throwing the legend herself into the mix ups the ante like never before in sunglasses design.

Madonna

Dolce &

Gabbana

2087

Madonna

Dolce &

Gabbana

6060

Madonna

Dolce &

Gabbana

2089

For more visit sunglassesshop.com/dolce&gabbana

Sipa P

ress / Rex Features

23

24

Pull off a great late summer festival or beach look in seconds with a pair of funky big round red glasses, D&G 3058 169114, and a slick of L’Oreal Glam Shine Reflexion in Sheer Grenadine, for a sheer pop of colour on the lips. Clear brights (hot red, fluorescent orange or pink) enhance a tan or make pale skin appear perfect, and gloss form is easier to wear (and apply) than full-on lipstick for a relaxed yet dressed up fashion-y feel.

D&G

3058

Orange

2525

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

Whether you’re catching some summer sun, going away for work or taking a trip abroad, make sure you pack these jet set essentials in your handbag, suitcase or beach tote. Catherine Turner, Beauty & Health Director, Easy Living

Most of us wear sunscreen on holiday, but it’s the incidental daily UV

exposure (driving round town, walk-ing to work) which really accelerates the

ageing process. Every day from now into autumn, protect your face and decolletage with Shiseido Urban Environment UV Protection Cream SPF30. High protection and superlight – it won’t look chalky white and you can use it instead of your normal moisturiser and is discreet enough to get him wearing it too. Don’t forget, an oversized pair of sunglasses not only look stylish, they’ll also stop you frowning, squinting and exacerbating wrinkles in the sunlight. Oliver Peoples Skyla in Topaz with Amber Bronze 5059 4139, manage to strike a balance between upscale glamour and vintage cool. Ideal for work or smart weekend lunches.

Oliver

Peoples Skyla

Topaz with

Amber Bronze

5059

26

My job can find me on a shoot in the tropical beach in January, or visiting Chanel’s head office in Paris on a hot July day, so I need a wardrobe of sunglasses which are both practical and add a bit of va va voom to an outfit. These are the ones I’ve got my eye on...

Chanel 5169Large yet delicate, these are great to hide behind on early journeys to the station or airport. I’d get them in calming blue.

Persol

0649

Havana

Ray-Ban

4148

Caribbean

Light

Havana

One whiff of Garnier Ambre Solaire golden protect will take you back to lazy, hazy holidays. Originally launched in the 1940s, this classic sun oil has taken us through all the decades and has now been updated with modern day sunscreens to protect skin as well as give it that sexy sheen and summery, salty, warm scent which we all love (including men). And whether you’re into the 40s, 50s, 60s, 70s or 80s get into retro style with your sunglasses too. Long time favourite of the LA crowd, suddenly the preppy looking Persol classic 0714 are in again. Geeks note: they fold up so easily fit into your pocket. And, you can’t go wrong with a pair of Ray-Bans - if they’re a little clunky for you, go a bit neater and girlier 4148 710 in Caribbean Light Havana.

27

Maison Francis Kurkdjian APOM Incense Papers are luxurious little scented papers, created by the world class Parisian perfumer, Francis Kurkdjian. They’re perforated so you can use one tiny tab to fragrance your car, bag, suitcase or drawers at home. Or, light one whole strip with the matches included, blow out the flame and let it burn as incense to fill a stale hotel room with a wonderful aroma. They’re available in 3 different scents: APOM (‘A Piece of Me’) is wonderfully soft and summery with orange blossom, cedarwood, and ylang-ylang flower. From Liberty.

Marc by Marc Jacobs 155 M9AI like the kooky quirkiness of these for offsetting a plain, t-shirt, jeans and pumps for weekends.

Gucci 3119I love the slightly eighties’ bookish look and these are perfect for that – classic, understated and grown-up for work.

Cute and good for you, Bi Mat Cay is a series of 4 holistic balms containing traditional Vietnamese herbs known for their healing prop-erties and available in tiny pots to throw into your bag wherever you’re going. The Miracle Balm (a bit like Tiger Balm), is a tingly, soothing concoction with menthol, clove, pine and cinnamon for headaches, muscle pains, or insect bites; Skin Balm contains soothing green tea extract, vitamin E and juniper oil - use it as a moisturiser to soften skin at night, or to heal minor irrita-tions such as sunburn; Lip Balm is a classic with cocoa butter, beeswax, camphor and menthol to keep lips smooth; Hand Balm is reassuringly medicinal with camphor, eucalyptus, menthol and lavender to heal cracked hands and feet. From Space NK

In My Lady Dior, Dior has created yet another premium

pair of sunglasses. With the fine lines and vintage traits, and a Swarovski encrusted arm de-

tail, these beautiful frames will seduce any who

discover them.

Bvlgari eyewear is known for its alluring style and the 6038B

is no exception. Elegant and sophisticated with sumptuous Swarovski temples, these sun-

glasses will add a luxurious touch to your everyday

wear.

28

Swarovski crystals add a mesmerising and unique sparkle to any accessory. Diamonds may be a girl’s best friend, but for beautiful, eye-catching brilliance these Swarovski crystal-covered sunglasses are hard to outshine. Andie White

Sheathed in Swarovski crystals the Gucci 3107 is a classic with an exquisite stone detail. An extraordi-

nary pair of sunglasses for an extraordinary

look.

With the superb styling of Bvlgari design, and temples

adorned with Swarovski crystals and enamel this is

a pair of truly luxurious sunglasses. Wonderful.

Use the frame code to search for any of

the featured shades. Visit sunglassesshop.com

Photography: Tara Lee, assisted by Frances Emery

29

30

Photography: Natalie J Watts www.nataliejwatts.com

Styling and make up: Sarah Nice sarahnice@ sunglassesshop.com

Models: Lize at Zone www.zone-models.com

Joe Moreline at Select www.selectmodel.com

Hair: Claire Squires-Cox

Assistant: Tara Lee

Sometimes one just isn’t enough. Three looks for three occasions. It’s freestyle.

31

John

Galliano

0006 24f

Ray-Ban

4140

710

Sunglasses: John Galliano 0006 24FEmbellished dress: ASOSBlazer: Grey silk, ZARA

Sunglasses: Ray Ban 4140 710Over coat: ASOSShirt: Purple striped Ted Baker

32

Prada

11MS

GI71A1

33

Sunglasses: Chanel 4182 C4333PLeather jacket: ASOSBody: American ApparelSilk lipstick scarf: H&M

Sunglasses: Prada 11MS GI71A1 Red polo: LacosteKnitted tank top: Tommy HilfigerBow tie:Beyond Retro

Chanel

4182

C4333P

PLAY

34

Sunglasses: Marc Jacobs 298 DJNCamel coloured dress: ASOS

Sunglasses: Carrera Forever Mine B5B Grey hooded reverse jacket: American ApparelWhite vest: Topman

PLAY

35

Carrera

Forever

Mine B5B

Marc

Jacobs

298 DJN

Russia’s No 1 tennis player Elena Dementieva has recently

joined forces with Maui Jim, who say that she is the ideal ambassador because her style and personality on and off court fits perfectly with Maui Jim’s humble attitude. “What really grabbed my attention is their concern for sunlight protection,” said Dementieva. “As a professional tennis player, many of my events are outside so protection from the sun is critical.” So far this year has been a positive one for

the 28-year-old, ranked fifth in the world, who beat world No 1 Serena Williams in the final at the Medibank International in

Sydney in January.

Overcast skies? Maui Jim’s new High Transmission lens, an attractive mellow amber tone, works brilliantly in changing light conditions and doesn’t struggle when the sun does. It also boosts colour, contrast and depth of field. With MJ PolarisedPlus2 technology to combat bright glare and in SuperThin glass or polycar-bonate you can experience the beauty of crystal clear vision.

Maui

Jim Big

Beach Black

Polarised

HT518-02

Maui

Jim

R225-05

Rainbows, Russians and mellow amber, there’s lots happening at Maui Jim. Let’s talk...

Look out for Rainbow Falls, one of Maui Jim’s latest frames, and one which sees the brand enter into a new era for sunglasses. The frame is among the first de-signed for Maui Jim by Richard Walker, the man behind the sunglasses worn by Keanu Reeves and Laurence Fishburne in Hollywood blockbuster The Matrix. Walker worked exclusively with Maui Jim to create Rainbow Falls and his unique sense of style shows throughout this exquisite model, which, with Maui Jim’s superior lens technology, easily unites fashion and function.

36

38

See what the current trendsetters are wearing with our celebrity sunglasses spotter. Andie White

She is too young to remember its heyday, but singer Pixie Lott appears to be looking backwards with a pair of sixties’ style sunglasses. Ray-Ban 4141 sunglasses, a sheer top, black skirt and stockings – an outfit that will spark multi-ple high street trends.

A hybrid of two already classic Ray-Ban styles, the 4140 is for those

wanting to stand-out from the

Wayfarer and Club-master crowd.

The Gorillaz and Blur front man sports a classic alternative to the best-selling aviator style. With countless celebrities again relying on this top trend the aviator proves it is not just for summer, it’s for life.

Aviator sunglasses are becom-ing more sophisticated as time goes on. Take these suave Emporio Armani for example, a smooth blend of sophistica-tion and city slick. A unique interpretation on a classic.

bigpicturesphoto.com

bigpicturesphoto.com

39

For Oscar-nominated actress Carey Mulligan the fifties’ Hollywood inspired Dior Bagatelle is only frame worth considering as she strolls through Cannes. Taken from the new Statement collection, Dior’s alluring assortment of butterfly shapes, this frame is the perfect summer vintage.

Elegant and chic, day or night. With its gorgeous lines and curves the 4080 defines luxu-rious design and

is emblematic of Italian craftsmanship.

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

Nobody is better qualified than Tom Cruise to prove the timelessness and originality of the Craft Caravan. He immortalised Ray-Ban classics the aviator in Top Gun and the Wayfarer in Risky Business. This special edition of the original Caravan model features genuine deer leather for a stylish, sumptuous fit.

Nothing compares to the luxuriousness of the Ray-Ban Ultra Caravan and

only limited numbers of this golden icon have been made. The titanium frame is

plated with 18-car-at yellow gold.

bigpicturesphoto.com

Rotello/M

CP

/Rex Features

40

Pop art and culture collide with the latest designs in Ray-Ban’s cool and collectable new Rare Prints

special edition series. Experience the supreme style of the iconic Wayfarer and Clubmaster with the latest frame prints featuring the New York metro, flowers and the Ray-Ban logo. The previously released comics, button pins and stripe prints are just as bold and vibrant. Watch out for the posters inspired by these colourful patterns too.

Line up, line up! Get to work on the latest look with

Ray-Ban’s candy stripes.

This cool edition of the

Clubmaster is a refreshing

alternative to black, and the shape is so easy to wear.

Ray-Ban

3016

1014

Push

all the right

buttons with this in-

triguing frame design.

Not just for girl guides,

button pins have be-

come an accessory

within their own

right.

Ray-Ban

2140

1049

4141

New York’s

subway is the

source of inspiration

on this printed Wayfarer.

Essential wear for the true

city dweller wanting to

make their mark on

the fashion map.

Ray-Ban

2140

1033

The

Wayfarer now

comes dressed in

a pretty floral pat-

tern so you can add a

nice touch of summer

to your wardrobe.

Blooming brilliant.

Ray-Ban

2140

102132

The Kerpow! factor. Look every inch the wonder man

or woman in these super

comic print sunglasses. Every crime-fighter needs their cover.

Ray-Ban

2140

1047

Representing over seventy years of style, the new Rare Prints collection is a bold showing of everything that makes Ray-Ban original. By Andie White

42

Photographer: Andrew Leo www.andrewleophotography.co.uk

Stylist: Gemma Hayward www.gemmahaywardstylist.com

Model: Scott Simpson at Nevs www.nevsmodels.co.uk

Hair and Grooming: Claire Rothstein www.clairerothstein.com

nueu

Corona 3.0

Ivory

43

Carrera

Carena

Silver

A MODERN

Six pages of stylish frames for the fashion conscious gentleman

Ray-

Ban 4150

Yellow

Havana

44

Ray-Ban

8041

Aviator

Titanium

Police

8402

Silver

45

D&G

6070

Gunmetal

A MODERN

46

Oliver

Peoples

Benedict

Gold

Tom

Ford Ace

Black

0152 02A

47

Persol

0649

853/32

A MODERN

48

he world’s most famous sing-ers always

reach for the stars but of more recent times they are also reach-ing for a pair of Carrera sunglasses. The popular sports brand is currently one of the most fashionable sunglasses brands in which to be seen and with Christina Aguilera, Alicia Keys and Lady Gaga among those celebrity fans, the proof is that not just top sports stars can find soul in a pair of Carrera frames.

This favouritism for Carrera’s fashion has been immortalised by some of the world’s biggest singing sensations who regularly choose the brand’s sunglass-es as co-stars in their music videos.

Jamie Foxx and Lady Gaga both chose the colourful Carrera Champion, Carrera’s signature collection, for their videos ‘Digital Girl’ and ‘Bad Romance’, while Alicia Keys decided the Panamerika 1 was the frame for her.

Part of Carrera’s Vintage line, the bold and stylish Champion enhanced the per-formance – for Foxx they showed a music video-matching futuristic and abstract

statement, and for Gaga adding to her fearless and confident per-

formance. Alicia Keys was the first to steer away

from the Champion look, appearing in ‘Try Sleeping with a

Broken Heart’ in a pair of Carrera Panamerika 1

(also from the Car-rera Vintage line). But ahead in the music video must-have chart is the Carrera Endur-ance which has helped Usher, Rihanna and most recently Christina Aguilera continue to set fashion trends. Carrera’s

Endurance appears in Rihanna’s ‘Rude Boy’, Usher’s ‘Hey Daddy (Daddy’s Home)’ and Christina Aguilera’s ‘Not Myself Tonight’.

With iconic retro detailing and an array of colours, Carrera models have achieved cult status and make a bold fashion statement. Follow one of this season’s hottest trends, they come highly recommended.

Top of the popstars. Chart-topping Carrera focuses on the music video. Monique Bruce

Carrera

Endurance

J09 Crystal

Black

52

For one night only… and more than seventy years… Ray-Ban re-presents: the aviator

When it came to celebrating the relaunch of the world’s best-selling frame it was

natural that Ray-Ban would prove its rock ‘n’ roll credentials with a little live music.

Seven bands, two clubs and six new frame editions brought the celebrations of the iconic teardrop lens to two of the world’s most lively cities in London and New York City. London’s Scala club was transformed with a Ray-Ban red interior. Guitar amps were souped up with sunglass cabinets, each showcasing the six new aviator editions. In London old hands, the New York Dolls, showed the kids how it’s done while the rock and roll of the seventies, the iconic era for the aviator, was saluted. Iggy and the Stooges remained stateside, headlining the NYC bash at the Music Hall of Williamsburg.

Iconic imagery depicting the aviator’s stellar history was featured throughout and in keeping with the aviator’s association with expression and creativity, the bands also custom-ised their own sunglasses just for the buzz. Visiting stars included Peaches Geldof and Kevin Spacey while Primal Scream’s Bobby Gillespie provided a DJ set. And of course Sunglasses Shop was there too.

Six new styles to accompany the classic frame were unveiled at the events; the Metal Glide, the Titanium, the Tech, the limited edition Ultra Gold, the Road Spirit and the Craft.

Chloe Sevigny and Kate Bosworth at Williamsburg check out Iggy Pop as Ray-Ban rocks in New York...

53

he aviator has survived the best part of seventy years for a number of

reasons. Its shaping accentuates the cheek-bones and jaw-line, granting a hefty dose of sex appeal to the wearer. The style is ultra comfortable and easy to wear, it excels in a casual or smart context…and you just feel re-ally cool in a pair. But Ray-Ban and the aviator came as a result of a military need.

In 1937, Ray-Ban (then owned by Bausch and Lomb) created the aviator to answer air force pilots’ need to eliminate glare and, unlike eyewear of the time, the new design had curved lenses three times the area of the eye socket to prevent as much light enter-ing as possible. The aviator was born.

WW2 images showing American General MacArthur sporting aviators in action soon gave the frame its macho status and so began the popularity of the world’s best-selling frame. Sunglasses’ power as a style statement didn’t come until the fifties, when Hollywood exploded. This was the era of the plastic frame, particularly the feline flicks of the cat eye designs.

In the sixties it was musicians that popularised the frame. John Lennon, famous for little round frames, was also partial to an aviator as was charismatic rocker Jim Morrison. Its blend of style and practicality had finally won it mass appeal.

And the aviator became a seven-ties’ rock star staple. Elvis Presley,

... ‘n’ rolls in London. The Big Pink entertain the crowd before headliners The New York Dolls. Stars including Mathew Horne, Little Boots, Kevin Spacey, Jaime Winstone and Pam Hogg enjoy the VIP treatment.

54

among others, was famous for his, many of which were personalised. In Hollywood Robert Redford was the de-finitive stylish male in mirrored aviators. Sports specialist Carrera got its style stripes and became a highly popular brand in this era too.

The eighties was the golden age of the aviator. Its solid reputation along with product placement in movies like Top Gun made the aviator the sunglasses choice of the decade. But as the end of an era came fast the glut of aviators in the eighties had caused one too many abuses by rock stars that had lost the plot.

Thus for the best part of the nineties they were avoided but style like that doesn’t stay in the shade for long. In the late nineties Brad Pitt saw fit to don the aviator recalling a young Mr Redford.

With its impact lost for almost ten years to the over indulgence of the eighties, a primed and rejuvenated aviator has again reclaimed its style status as top gun.

This time around more ladies are getting a piece of that which was solely the realm of the male. The aviator is super sexy on the lady, giving her a powerful edge. The inherent masculinity of the frame serves to accentuate femininity in the wearer. Avid aviator fans, Cheryl Cole, Megan Fox and Victoria Beckham among others have it covered. CH

No-one can deny the power of the Ray-Ban aviator. The world’s best-loved frame has been issued and reissued in all the colours under the sun.

The Oliver Peoples Strummer is an im-mensely popular frame that has enjoyed a real staying power. Combining a semi-rimless soft edge with a superfine metal frame it’s everything you want from an aviator but with a softer look.

Ray-Ban

3025

Aviator Silver

Polarised

Oliver

Peoples

Strummer

Light Silver

1004 3777

Take

55

The Alexander McQueen 4129 is by far the most original take on the aviator. With an angular shape and killer wooden plaques over the brow and temple, this is a style trump card that can’t be beaten.

The glamorous Tom Ford Peter bears a unique criss-cross frame at the bridge and a smart cut-away lens. Sleek tubular arms add sharp modernity and dressiness to the edgy, grittiness of a much-loved style.

The aviator is the world’s best-selling frame and we have become accustomed to its dramatic tear-drop shape. But these days you are spoilt for choice by new and exciting angles on this iconic frame. So choose carefully, writes Cassandra Hilling

The plastic fantastic Carrera Safari gives you all the original retro romance you can handle. With Carrera’s distinctive bridge detail and flashy stripes, Safari shows unique flair. Available in colours galore.

The Dolce & Gabbana 2073K Special Gold Edition. In the ultimate tribute to lavish and expensive style, this avia-tor has a heavyweight 18K gold frame, engraved gold plaques on each temple and comes with polarized lenses. You really don’t want to sit on these...

Alexander

McQueen

4129

Blue

Dolce

& Gabbana

2073K

Special

Edition

Tom Ford

Peter

Silver

0142 18V

Carrera

Safari

Shiny Red

FRO

The sheer shameless decadence of Dolce & Gabbana’s aviator makes it a must for this chart. You need big bucks to secure this precious piece of kit and you have to be a star to trump up for its stellar price tag. Worn by: Brad Pitt and Charlize Theron

Especially celebrified, this was designed

in collaboration with actual Hollywood starlet Zooey Deschanel. Her kiss appears on the heat sensitive lens, this coupled with the cocktail napkin lens wipe make this a really special interpretation of the classic fifties’ sunshade. Worn by: Rihanna, Emily Blunt and Jessica Alba

This is the OP aviator and is a shorter version than its inspiration. It is a fine, lightweight frame that just looks great. It has staying power and keeps popping up on the celeb style agenda. Worn by: Angelina Jolie and Cindy Crawford

Where there is limelight, there is Tom

For today’s celebrity sunglasses are a rite of passage that are exploited to the full.

Sunglasses Shop brings you the top ten celebrity choices countdown

10

9

8

7

Oliver

Peoples

Zooey

Oliver

Peoples

Strummer

bigpicturesphoto.com

56

Dolce

and

Gabbana

2073K

Tom

Ford

Charles

Dior

Glossy 1

Prada

18IS

Ford. The designer makes the aviator his own with this smooth take on the classic style. It is another TF frame that refuses to loose expo-sure. Worn by: Giselle Bundchen, Heidi Klum and Sarah Harding.

Celebs just can’t keep their hands off

the certain glamour of this flattering frame. It’s distinctive, soft angular line and slightly curved lenses make it instantly recognisable (the large Dior signature on the temple helps too). Worn by: Kate Hudson, Tyra Banks and Kate Moss

Large and luxuriant, the Whitney is still

highly prevalent. The classy tubular frame has a crossover bridge and cutaways at the temple. The sleek metal temple detail adds further contemporary dash to the Whitney’s classic essence.Worn by: Naomi Watts and Janet Jackson

Paris Hilton is the biggest advocate of

Prada’s butterfly frame which she owns in its entire gorgeous colour palette. She made an impression and many celebrities wrote ‘get

bent Paris shades’ on their shopping lists. Worn by: Gwen Stefani and Paris Hilton

This iconic frame was championed by

Steve McQueen in the sixties and seventies and due to popular demand it is available once again. The nifty folding frame has that distinctive key-hole style and is so damned handy it really is a class act. Worn by: Beyonce Knowles, Elle McPherson and Orlando Bloom

The invincible aviator swoops in at

number two. It has provided supreme tough guy sex appeal from day one. Its power was harnessed by the lady later on in its career. Worn by: Megan Fox and Wentworth Miller

At the top spot it is of course the ultimate in old school and the crowning glory of cool, the Ray-Ban Wayfarer. Ray-Ban’s roll call for the Wayfarer is the most star studded. With a reputation that reaches all the way back to old Hollywood it can’t be beaten. Worn by: Stella McCartney, Demi Lovato, Katy Perry and Mark Ronson. CH

6

5

4

3

2

1

For more visit sunglassesshop.com/celebrity

Ray-Ban

Wayfarer

2140

bigpicturesphoto.com

57

Tom

Ford

Whitney

Persol

0714

Ray-Ban

Aviator

3025

For gorgeousness and glamour choose this latest Gucci style, which features the famous double G logo on the temple for added wow factor.

What a year it’s been so far for our best-loved fashion icon Cheryl Cole. A divorce, a chart-topping solo career amid rumours of a relationship with Black- Eyed-Pea Will.i.am. But where would the former WAG be without sunglasses to hide the private gaze from public life. It is no surprise then that Cheryl loves the oversized Galliano Les Biches.

The name refers to the Doe-eyed Spanish girls that influenced the design. An oversized, dark-wrap shade with a honeycomb temple, reminiscent of fiery flamenco.

Big, bold and anything but discreet, these fab frames are everything you would

expect from a brand as daring and dy-

namic as Dsquared2

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60

Photography: Natalie J Watts www.nataliejwatts.com

Styling and make up: Sarah Nice sarahnice@sunglassesshop.com

Model: Amber Anderson at Tess www.tessmanagement.com

Hair: Claire Squires-Cox

Assistant: Frances Emery

Sunglasses: Prada 59MS ZVA6S1Fur coat: VintageT-shirt: Nike vintageDenim cut-offs: ZaraClogs: ASH

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Prada

59MS

ZVA6S1

62

Sunglasses: Miu Miu 16LS IAB3MISparkly dress: VintageGrey hoody: Switch Skate StoreShoes: ASOS

Miu

Miu 16LS

IAB3MI

63

Sunglasses: Prada 18MS G0D5I1Blue biker jacket: H&MLeggings: Stylists ownBra: Silent Noise at Urban OutfittersHigh tops: Alexander McQueen for Puma

Prada

18MS

G0D5I1

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Sunglasses: Chanel 5185 C714/3GBlue jumpsuit: ASOSClogs: ASOSSocks: Topshop

Chanel

5185

C714/3G

65

Sunglasses: MD&G 2087 479/3DMaxi dress: ASOS Grey long line hoody: Zoe’s Tee’sCloggs: ASOSSocks: TopshopBag: People Tree

MD&G

2087

479/3D

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With the promise of another explosive start to the summer, the Isle of Wight Festival never fails to draw in the crowds. Sunglasses Shop went backstage to see the festival’s most stylish.

Good times were the order for the 40th anniversary of the Isle of Wight festival and this year didn’t disappoint with blistering headline

performances from Jay-Z, The Strokes and the legendary Paul McCartney. The sun was out too and so were the sunglasses.

Ray-Ban is a rock ‘n’ roll icon so no surprise that revellers and stars alike flocked to the two Ray-Ban Rooms on offer, one in the festival’s Strawberry Fields area, while the stars added to their festival fun, relaxing in a second room, backstage.

And throughout the weekend nearly every band called in backstage, also Kate Moss, who came by with her cool crowd, including Kills’ guitarist boyfriend Jamie Hince, best friend Sadie Frost, Radio 1 presenter Nick Grimshaw, Pixie Geldof, singer Remi Nicole and Alexa Chung.

Debbie Harry, Marina – without the diamonds – and Florence minus the machine also found time to visit, relaxing to the live acoustic per-formances on offer backstage from some of the festival’s top performers – all wearing Ray-Ban.

A star-studded event it was, but we know you’re really only interested in their sunglasses...honest. LA

Rare Print: MrHudson rockin’

Ray-Ban Wayfarer Comics 2140 1047

Rocker Juliette Lewis goes

for the all over blue look including hair and Wayfarer Blue on Subway 2140 1030

Queen of Noize DJ Tabitha

Denholm, in classic Wayfarer Azure, hugs an

effortlessly cool-looking Kate Moss in the new

Ray-Ban 4141

6767

Florence tops off her colourful look

with matching red Aviators 3025. Cool even with-out the machine

Shady

Character? Keith Lemon loves a

Ray-Ban classic Aviator 3025

Pixie Geldof relaxes in a pair of trendy

Ray-Ban 4141

La Roux singer Eleanor

Jackson’s much-coveted style includes Ray-Ban Signet 3429

Another club classic. Remi Nicole in the

Ray-Ban Clubmaster 3016

Backstage Mel C sports a classic Wayfarer 2140

Nick Grimshaw and

Sadie Frost get close Ray-Ban Wayfarer 2140

Julie

Model

Prada 18IS

Domingo

Student

Oakley Flak Jacket 03-881

Artur

Tourist

Ray-Ban 3025

Monique

Model

Ray-Ban 3429

Lizzy

Student

Chanel 5169 10893C

Martha

Student

nueu Corona 3 nu-22-01The

wor

d on

the

stre

et is

... s

ungl

asse

s. W

hat a

re y

ou w

earin

g?P

hoto

gra

phy

: Tar

a Le

e, a

ssis

ted

by F

ranc

es E

mer

y

68

Fernando

Music Retailer

nueu Taurus 3

Chris

Designer

Ray-Ban 4125

Ant

Musician

Ray-Ban 3026 L2846

Danielle

Marketing Director

Gucci 2861

Laura

Student

Prada 25LS

Sharon

Marketing Manager

Ray-Ban 3429

Chanel

Student

Gucci 2861 SJR

Kirsty

Student

Carrera Jocker Cyclamen

Kelly

Tattoo Artist

Emporio Armani 9605

69

Megan

Student

Ray-Ban 2151 902

Sweet Cake

Musician

nueu Corona 3 nu22-03

Judy

Student

Dolce & Gabbana 6036

Anna

Tourist

Ray-Ban 4118

Vanessa

Student

Ray-Ban 2140 1028

Marco

Musician

Persol 0649

Jamie-Louise

Administration

Ray-Ban 2140

Hannah

Marketing

Tom Ford Peter 0142 28F

Emma

Student

D&G 8075 16968H

70

or a cyclist, being on two wheels offers a unique road experience, which is not just the wonderful taste of flies in your mouth.

But to enjoy this and to stay in complete control you need to see properly. There are countless frames around, but before choosing consider a few things that separate cycling sunglasses from standard ones.

You want the sunglasses close to your face, allowing less space for flies and other debris to get in and giving you better overall coverage. You will also want them to fit nicely around any headgear.

If you’re spending hours pedalling, the weight of everything you’re using becomes hugely important. Think lightweight.

You may be riding through varying weather conditions so you will want your lenses to adapt to the changing light. Many cycling sun-glasses come with interchangeable or photochro-mic lenses, which can accommodate these differ-ing conditions. They will also reduce the eyes’ tiredness – strain-free visual clarity is essential.

Cycling is physical so choose sunglass-es that are built to last and prepared for the odd knock or, dare we say, a fall.

Oakley

Radar

path

Sunglasses Shop tried and tested. Style over protection or protection over style? Why not have both.

Oakley / TD

Wsport.com

72

Another top piece of cycling kit, this frame comes with Impact X photochromic lenses, guaranteed unbreakable for life, and a quick change interchangeable lens system making short work of any light condition issues. The temples are adjust-able and feature hidden hinges for greater comfort and side protection. The locking nosepiece and non-slip material means you won’t run your sunglasses over should you hit an unexpected pothole. The Rydon II also offers a smaller shaped eyesocket, with a reduced geometric wrap making it perfect for those with sleeker, smaller faces. Made up from a combination of chemical elements, includ-ing titanium and carbon, this frame is super-lightweight and flexible.

Performance, technology and fashion is the Oakley way, and has resulted in some of the best sports eyewear on the planet. Their cycling range is no different, but here we focus on the wonderfully designed Split Jacket, the younger relative of the ground-breaking Jawbone. Switchlock technol-ogy makes changing between any of the superb Oakley lenses easier than falling off a bike. The frame is made of lightweight

and stress-resistant Oakley O MATTER while UNOBTAINIUM stems and nose pads increase grip when you sweat. A three-point fit means great comfort and lenses that are kept in precise optical alignment. Take a close look at how the lenses contour at the sides, maximising protection against sun, wind and side impact.

This is the easy rider of the bunch. A lightweight sports wrap with the added benefit of polarised lenses for glare-beating protection. With nueu’s Cirrus as your eyewear choice all you need is to do is start pedalling. The impressively curved lenses mean the sunglasses offer great coverage, while keeping out the elements and the polarised lenses will deal with the brightest of sunshine. Constructed from impact resistant polycarbonate lenses and with a flexible and lightweight TR-90 frame, Cirrus is comfortable and great for almost any sport. Tough, durable optics that pro-vide impeccable definition and relaxed, strain-free vision for hours on the road.

nueu

Cirrus

Black

Polarised

Oakley

Split

Jacket

Infrared

73

Rudy

Project

Rydon

Carbon

Impact X

Sunglasses Shop Verdict:

For people who want to

separate themselves from the

crowd and those who have an

appreciation for authentic-

looking vintage fashions.

Brand: Oliver Peoples

Lens: OP say: “technically

advanced sunglass lenses

(with) unique characteristics”

Frame: Hand-sculpted acetate

Status: Sunglasses Icon

Style: Andy Warhol inspired.

Sixties’, ornate and with an

authentic retro look and feel.

Vital Stats: Lens 47mm

(Category 3) Arm 145mm

Released: 2008

Seen on: Johnny Depp

The young challenger or the established icon? Choose which frame is your champion with this tale of the tape

74

Sunglasses Shop Verdict: If you want to make an alter-Wayfarer trendy fashion statement then this is the frame. Fans of Ray-Ban will love it.

Brand: Ray-BanLens: Ray-Ban’s G15Frame: AcetateStatus: New ReleaseStyle: Collision of Ray-Ban’s Clubmaster and Wayfarer. Individual and trendy with a cat-like angle.Vital Stats:

Lens 51mm (Category 3) Arm 150mmReleased: 2010Seen on: Kylie Minogue

he danger, the excitement, the style and now the team colours of the MotoGP

riders have been captured in four Special Edition Oakley frames.

Speed fiends Loris Capirossi, Jorge Lorenzo, Ben Spies and Andrea Dovizioso have each lent their team colours to new versions of successful Oakley sunglasses, creating four thrilling frames in the Oakley MotoGP Signature Series. Lorenzo and the Despatch, Dovizioso and the Jupiter, Capirossi and the Antix and finally Spies and the Fuel Cell mark the teaming of the world’s premier motorbike world racing championship and the engineers of some of the world’s greatest sunglasses.

These sunglasses maintain all the racing characteristics of precision and accuracy, sleek and aggressive style and the thrill and the fun of the MotoGP – the official logo also decorates the inside of the stem. Of course all the usual Oakley technology is there in frame and lens too.

The frames, the riders, the spirit. Available now at Sunglasses Shop.

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

Oakley

Fuel Cell

MotoGP

Series

The thrill of the MotoGP has been captured in four new Oakley frames. Sunglasses Shop takes a look at the grid.

Oakley

Antix

MotoGP

Series

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76

Top: Carl WilsonMiddle: Paul-Luc RonchettiMain and Bottom: Dave Crook

76

ueu sunglasses are fast becom-ing known for their unique urban aesthetics. In line with their

underground appeal, their street philosophy extends from mere sunglasses out to the sidewalk and the world of skateboarding.

Drawing from both profes-sional and amateur skateboard talent, each year the team em-bark on a journey across England, a tour of duty known as ‘Ride With Us’. Skateparks are host to explosive dem-onstrations of nueu’s raw skating talent, inspiring the fans and spreading the word of nueu to a younger generation.

The nueu skate team continue the tradition with the Ride With Us Tour 2010. Covering over a thousand miles between locations in the south of England, the tour’s climax at July’s Relentless Nass Festival in Shepton Mallet also coin-cides with the skateboarding world cup. In this international event, skateboard-ers from across the world descended on Shepton Mallet to compete for glory, making it an event unmissable for any self-respecting skater.

Although now smaller in size than it was initially, the six-man nueu team still brims with talent. One such talent is Paul-Luc Ronchetti.

Showing bags of potential at a young age and gaining recognition for his gravity-defy-

ing ability, he spends his days train-ing in sun-bleached skateparks

in preparation for the oncom-ing competition season. Despite his increasing fame and envious lifestyle he remains associated with

nueu, recognising how popular they are in the skate community.A veteran of skate videos and

photo shoots, Carl Wilson is another regular on the competition circuit. Af-ter breaking his leg during last year’s

Mini Ramp Championships he’s slowly returning to skating. Despite the

setbacks, he only ever needs one thing to make him happy – “good weather”.

Rupert Antoine started rid-ing for the team at the tender age of fifteen. Juggling col-lege and filming for skate vid-

eos, he’s another bright young English talent and says, “nueu

sunglasses are pretty useful for look-ing cool, and impressing the ladies in the sunshine.” You can’t argue with that.

With nueu always looking to engage with urban culture in any way possible,

you can be sure that there’s a lot more to come from nueu and the skate team.

As the latest nueu skate tour rolls to a close, Lewis Anderson explores the triumphs, the tricks and the talent behind the team who wear the sunglasses.

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

Paul-Luc

Ronchetti

wears nueu

Taurus 3.0 Fat

Punk Eden

Rupert

Antoine

wears nueu

601 Mirrored

Aviator

Silver

77

ids love playing in the sun and while many parents will happily use caps and lotions, few consider sunglasses as

necessary protection from the sun’s harmful rays. Children’s eyes are less developed and extra sensitive to UV light, and those with blue eyes are at particular risk, so the best way to protect those delicate young eyes is with a pair of sunglasses. The World Health Organisation says that 80 percent of UV exposure occurs before the age of 18, so it’s essential that children are protected from the youngest age possible. Sunglasses can help prevent cataracts and age-related macular degeneration, which is a leading cause of blindness, making them a must-have investment for future health.

And just because such shades are mini adaptations doesn’t mean quality should be sacrificed. When buying sunglasses for children you should check for a CE mark and UV400 assurance to ensure they offer sufficient protection. A dark lens causes the eye to open to take in more light and if the sunglasses are not of sufficient quality more harmful light will enter your child’s eyes. Keep your little ones safe and stylish in the sun with Sunglasses Shop.

Your children have very precious peepers. Protect them in style this season with the Sunglasses Shop collection of frames from our kids’ corner. Monique Bruce

Bolle Pony comes with an adjustable strap to fit

the smallest of heads so there’s no way

they can go astray – the sunglasses that is.

Bollé

Pony

11091

Photo: C

arrieanne Peters

78

Fashion isn’t always important to children, but colour is guaranteed to impress. Carrera are hotter than ever before but your child will be ice cool and

well protected in a pair of Carrerinos.

Ray-Ban

Junior 9506S

213/53

Carrerin

o

2 FVO

The popular Ray-Ban aviators and wayfarers are available in junior versions enabling youngsters to

look just like their favourite celebrity.

Carrerin

o

5 FS0

Ray-Ban

Junior 9035S

165/11

For those who love fashion, the colourful and style conscious MAX & Co 35

Use the frame code to search for any of the featured shades. Visit sunglassesshop.com

his creative and feminine

frame impresses with its over-sized wrap style. A MAX & Co. logo is etched into each stem for authenticity and nose pads provide around the clock comfort. Although large, these sunglasses are surprisingly light in weight.

Chunky temples are aligned with a gor-geous metal bow motif, over which dia-mantes are scattered for added style. It’s the talking point of the frame and draws attention to your face wherever you go.

And the exciting colours include amber with a brown lens and brown with a violet lens. The brown model is great because it fades to violet at the bottom and makes them all the more appealing.

One of the best things about these sunglasses is that you can wear them on all occasions. They are ideal for adding glamour to casual outfits and look equally hot when you’re dressed up. MB

MAX

& Co 35

Amber

35 2N6

79

I am hitting the festival circuit this summer and praying for sunshine. Can

you suggest a couple of frame options that will keep me ahead in the festival fashion stakes? Suzie, Essex

More than likely the trend

setting celebri-ties will be taking their inspiration from the catwalk where things have turned retro in the sunglasses world. Prada have taken the lead with their 21LS lilac shimmer round frames which will give you a suitably hippy look, perfect for festival frolics. If you want a more versatile pair, Dior Diorzeli black shades have a wayfarer style, but the upturned edges adds a quirky fifties’ edge. GH

I’m about to buy a pair of sunglasses for my husband, but he has a very wide

head and after years of casual browsing he has finally found a pair that fits him-Ray-Ban 4120. Do you know of any other sunglasses that fit a wide head? Sarah, Exeter

Ray-Ban are excellent at

catering for a vari-ety of head shapes as they offer three different size lenses in most of their models. For a designer option Prada Sport has a stylish aviator frame 52LS with a large lens size of 65mm which should be accommodating for a wider head. Choose the shiny blue grey version for a bright outlook.

What’s the difference between D&G and Dolce & Gabbana? Amy, LeedsD&G is owned by Dolce & Gabbana

and is run as the Italian luxury giants’ diffusion line. Aimed at a slightly younger audience, D&G has a quirkier edge of-fering fun designs like the striped D&G 8058. The more mature Dolce is seriously sophisti-cated, for instant glamour try these Dolce & Gabbana 4053 tortoise shell frames.

Nothing to wear? Our guest style expert Gemma Hayward is here to help.

theshadesurgeon@sunglassesshop.com

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Director Daniel Puddick

Operations Director Andrew Puddick

Marketing Director Dagmara Barcz

Editor Matthew Lyle

Creative Director Alix Lawrence

Contributing writers and researchers Andie White Cassandra Hilling Frances Emery Lewis Anderson Monique Bruce

Photography Tara Lee assisted by Frances Emery

Contributing Stylists Sarah Nice Gemma Hayward

Contributing Photographers Natalie J Watts Andrew Leo

Partnership or advertising enquiries email us: press@sunglassesshop.com

Printed by Marstan Press www.themarstanpress.co.uk All sunglasses featured are available @ sunglassesshop.com

ou may think choosing from the blinding array of sunglasses on the market can be difficult. Here at

Sunglasses Shop we believe there is a frame to suit every face and fit each and every personal style. We therefore bring you the widest range of frames, an easy to use and secure website, the latest trends and excellent customer service.

Every day our specialist highly-trained staff guide people into making the correct eyewear choices for their personal circumstances. Whether your need is for big-hitting fashion brands or in-depth technical knowledge about a lens, Sunglasses Shop staff will help get you the best deal on the sunglasses you want.

We bring you all the best brands, including Chanel, Dior, Gucci, Oakley, Ray-Ban and Tom Ford, with ALL their styles in stock and immediately available for you.

Next day FREE delivery in the UK, freephone and online expert advice, protective packaging, great prices and a fast and secure website all add up to our aim to offer the best service in the business. We’re also very responsive to our customers needs, so if you have any sugges-tions, do drop us a line!

Our continual monitoring of what the celebrities are up to and wear-ing, plus our relationship with the biggest brands means we stay well ahead of all trends to make sure those sunglasses you want are readily available.

Type in sunglassesshop.com into your web browser.

Browse our collection by clicking on the text links, logos or images OR type in the product code of the sunglasses into the search box

Once you’ve found your pair, click on it to get to the product page for all the details and to choose the size & colour (if available), then you can click ‘add to cart’

You can now ‘review your order’ and either ‘continue shopping’ or proceed to our secure ‘checkout’

Enter your payment and delivery details into the checkout page, then ‘submit your order’ and you’ll receive your email receipt immediately and your sunglasses the next working day