Sunny with a Chance of Innovation

#FOWD San Francisco 2015

Audrey An Alexa Roman

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Why are we talking about innovation?

Source: Seattle Times

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we think of it like weather

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fight corporate antibodies!

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introducing new methods or solutions into

an established space with a measurable impact.

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How can product managers and

designers innovate?

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goals and constraints

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product managers Designers

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product managers Designers

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1) Question, release, repeat

2) Nurture an experiment library

3) Create bridges and advocates

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Question, release, repeat

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Maintenance Story

Experiment Story

Experiment Metrics Chore

Production Enhancement

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Experiment Code Analytics WinnersUsers

Production Code

Optimizely

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nurture an experiment library

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What we’ve learned

what we want to learn

How we’ll learn it

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High Impact

High Effort

Low Impact

Low Effort

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Create bridges and advocates

Create a core team

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product managers Designers

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1) prove your weight in gold

2) micro work, macro impact

3) answer the phone

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prove your weight in gold

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micro work, macro impact

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answer the phone

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before after

5% 14%

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INCREASE 180%

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back to the weather

Source: AP

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go forth and create a core team

Source: Mobile Home Safety

thank you