Public Relations
Monthly Breakdown of Coverage
Key Articles
Special Event Coverage
Key Pitches
Media Coverage Recap
Media Coverage Overview
September 2008- April 2009
Coverage Break Down: September
Online: 105Radio: 11Print: 9TV: 41
Total Hits: 166 Medium
54%
46%
Key Article: 268 Audition for National Anthem
As featured
on AZCentral.
com
Special Event: Suns Go Solar
54%
46%
Special Event: Suns Go Solar
54%
46%
As featured on
Forbes.com
As featured on AP.com
Special Event: Indian Wells Community Outreach
54%
46%
Special Event: Indian Wells Community Outreach
As featured on USAToday.co
m
Total Hits: 117 Medium
Coverage Break Down: October
55%
Online: 54Radio: 10Print: 13TV: 40
Key Article: Lopez: Dribbling his way to the top
As seen in Saturday Night
Magazine
Total Hits: 76 Medium
Coverage Break Down: November
Online: 40Radio: 4Print: 1TV: 11
82%
18%
Key Article: Celebrity Waiters
Total Hits: 32 Medium
Coverage Break Down: December
Online: 14Radio: 1Print: 5TV: 12
71%
29%
Key Articles: Shaq Donation, Dancers Calendar
As seen on ABC15.co
m
As seen on Fanster.c
om
Total Hits: 24 Medium
Coverage Break Down: January
Online: 13Print: 4TV: 7
92%
8%
Key Article: Stoudemire, Nash All-Star Appearance
As See on AZCentral.com
Special Event: NBA All-Star Light Rail Wrap
Special Event: NBA All-Star Light Rail Wrap
Online: 47Print: 2 TV: 10
Total Hits: 59 Medium
Special Event: NBA All-Star Light Rail Wrap
Key Media Pitch: Suns “Tweet Up”
As seen on Fanster.c
om
Total Hits: 55 Medium
Coverage Break Down: February
Online: 37Radio: 1Print: 7TV: 10
73%
27%
Key Article: Casino Arizona Half-Court Winner
Total Hits: 18 Medium
Coverage Break Down: March
Online: 13TV: 5
83%
17%
Key Article: Indian Wells Announcement
Special Event: Suns & Stars Gala
Special Event: Suns & Stars Gala
As seen in Arizona Foothills
As seen on NBA.com
Total Hits: 27 Medium
Coverage Break Down: April
Online: 24TV: 1
Print: 264%
36%
Key Article: Suns “Twackle”
Media Coverage Recap
September 2008- April 2009
Media Coverage Recap
Radio Promotional Partners
Radio Promotions
Bud Light Concert Series
Phoenix Suns College Night
KDKB Guys Night Out
Show Us Your Planet Orange
Home Court Supremacy Leader
Mission Orange
KOOL Uncorked
MOViN 97.5 Singles Night
The Edge 103.9
Bud Light Concert Series:
(5) Suns Home Games
The Edge was on-site prior to each Friday home game.
Bud Light Concert Series post-game concert
featuring live music in the Verve Energy Lounge.
Value/Game: Email Blast: $2500
Ticket Link on Edge website: $2500Live Mentions of Promo (4): $6500
Total Value/Game: $11,500
Season Totals:Email Blast: $12,500
Ticket Link on Edge website: $12,500Live Mentions of Promo (20): $32,500
Total Season Value: $57,500
The College Times & The Edge 103.9
Phoenix Suns College Night:(5) Suns Home Games
The package was available on:
Suns.com
theedge1039.com
•Package Included: One upper level ticket
Phoenix Suns College Night T-shirt
Value/Game: Email Blast (2): $5,000 Ticket Link (2): $5,000
Live Mentions Week of (8/day) $1,300½ Page ad Week of Game: $1,400
Total Value/Game: $12,700
Season Totals:Email Blast (2): $25,000 Ticket Link (2): $25,000
Live Mentions Week of (8/day) : $6,500½ Page ad Week of Game: $7,000
Total Season Value: $63,500
93.3 KDKB
Guys Night Out:
(14) Suns Home Games
Promotion Included:Two upper level game tickets Two Phoenix Suns Guys Night Out T-shirts Two Verve! Suns Dancers CalendarsTwo cans of Verve! Energy DrinkTwo vouchers for a complimentary beverage (beer/soda)
Value/Game: Live Promo Mentions (32)
Recorded Announcements (27)Web exposure, Email Blasts (1)
Total Value/Game: $16,700
Season Totals: Live Promo Mentions (455)
Recorded Announcements (385)Web exposure, Email Blasts (14)
Total Season Value: $233,800
93.3 KDKB
Show us Your Planet Orange:
(2) Suns Home Games
Suns fans displayed their Planet Orange Pride by painting and/or
decorating something big in all orange, featuring the Suns and KDKB
Winners Received:
Two upper level tickets to a Suns home game
One benchwarmer and locker room tour for the winner and a guest
Value/Game:Live Promo Announcements (60)Recorded Promo Mentions (50) Web Exposure, Email Blasts (2)Total Value/Game: $27,500
Season Totals:Live Promo Announcements (120)Recorded Promo Mentions (100)
Web Exposure, Email Blasts (4)
Total Season Value: $55,000
MOViN 97.5
Home Court Supremacy Leader Winner:
(4) Suns Home Games MOViN 97.5 gave listeners the chance to be
the Suns Home Court Supremacy Team Leader. Fans called/emailed/wrote in to the
morning show to give testimonials about why he/she needs to be at the game as the Suns
Home Court Supremacy Team Leader.
Winners Received: Two upper level game tickets
Acknowledgement on the arena jumbotron
Two Suns MVP gift bags
Promotional Value: $32,000
Total Season Value: $32,000
Promotional Value: $32,000
MOViN 97.5
MOViN 97.5 Singles Night:
Monday, March 23rd
MOViN 97.5’s morning team Lukas & Nina rallied up singles from around the
Valley to join in the fun at the Verve Energy Lounge!
Singles Night Package included:
One Verve Energy Lounge ticket
One complimentary drink (beer or wine)
Lukas & Nina Morning Show were on-site to host ice breaker contests for fun
prizes.
Value/Game:On air promotional mentions: 114Promotional package featured on:•MOViN 97.5 home page•MOViN 97.5 jump page•MOViN 97.5 contest page •MOViN 97.5 events page
Total Season Value: $67,100
98.7 The Peak
Mission Orange:
(4) Suns Home Games
The Phoenix Suns and The Peak selected one lucky listener to complete “Mission
Orange.”
By accepting this mission, the fan was entitled to the following:
Two upper level game tickets
Suns Bench Warmer on the home bench during warm-ups
A tour of the Suns locker room
The following morning, the winner called the station and reported their mission live
on the air.
Value/Game:Promo Announcements (25): $8,750Ad on website for 4 months: $4,000
Email Blasts/Game (1): $1,875Total Value/Game: $14,625
Season Totals:Promo Announcements (25): $8,750Ad on website for 4 months: $4,000
Email Blasts/Game (1): $1,875
Total Season Value: $58,500
KOOL 94.5
KOOL Uncorked:
(2) Suns Home Games
Tickets were available for purchase by logging on KOOL’s Web site
The KOOL Uncorked package included:
One upper level ticketOne ticket to the Verve Energy Lounge One Phoenix Suns wine glassHors d’oeuvres and wine tasting in the Verve Energy Lounge from doors until tip-off
Value/Game:Promoted in the "What's
Happening Spot: (5x/day) Web presence for (2) weeks
Total Value/Game: $13,500
Season Totals:Promoted in the "What's
Happening Spot: (5x/day) Web presence for (2) weeks
Total Season Value: $27,000
Radio Promotion Recap
Promotion Goals for 2009-10
Coverage Goals for 2009-10