Sunward Sales Training

• Why is Sunward Better? • Working With Sunward

• Pre-Qualification • Free Leads! • National Advertising • Customer Service

• Solar Sales Process • Driving Motivators • Common Objections • Return on Investment • Resources

Agenda

Please mute your phones during the presentation

Feel free to type your questions into the chat column to the right at any time.

We will answer all questions at the end of each section.

Why Choose Sunward?

TOP 10 PROVEN DURABILITY

YEARS

COMPLETE PACKAGE ENGINEERED TO

WORK TOGETHER

INSTALLS IN ONE DAY

INDUSTRY LEADING WARRANTY

25 YEARS OF EXPERIENCE 100% SOLAR POWERED

MADE IN THE USA

THE BEST CUSTOMER SERVICE IN THE BUSINESS

CERTIFIED FOR ALL FEDERAL INCENTIVES

CONTINUOUSLY BONDED COPPER IS TROUBLE-FREE.

ENGINEERED TO AVOID STAGNATION

Best Warranty in the Business

YEARS

YEARS

Sunward provides an industry leading 20 year limited warranty on the collectors and a

10 year warranty on the balance of the system.

2X The Competition!

25 Years of Experience Component Compatibility

Proven Durability and Reliability

Mature Technology

Every part has been engineered and tested to work

together.

Proven to last in thousands of homes

in some of the harshest solar energy

locations.

25 years in the field with thousands of

installations all across North America

Designed For North America

•  Semi-Selective Coating •  Distance Between the Glass and Absorber Plate  •  Amount of Insulation •  Closed Loop Design •  1/4” 1nch Serpentine Absorber Limits Glycol Exposure

www.nrel.gov

• Reduces Service Calls • Less Maintenance • Longer Lasting Glycol • Avoids Stagnation

Why It’s Better:

•  Assembled at Our Factory in Vermont •  Products Legendary for Durability •  Extensive Quality Control  •  A Lean Manufacturer •  Meets the Buy American Provisions of the ARRA

Made In The USA

•  100 seat call center  •  Fully Trained and experienced staff handling:

•  Sales •  Free Pre-site evaluation •  Customer Support •  Technical Support •  Installer Support

Customer and Technical Support

We’ve invested in the technology and the people

Solar Powered Pump

v

Why It's Better: •  No Parasitic Power Loss •  Energy Independence •  Easy Installation •  No AC Connections •  Plug & Play Connections •  Operates during power failures •  No Electrician Needed

15% more efficient than grid tied pumps

Continuously Imbedded Copper

• No Welds • No Joints • Continuous Heat Transfer Surface • Semi-Selective Coating • No Air Venting Required

Why It's Better:

Certified for all Federal Incentives

SRCC certification is required for the 30% Federal Tax Credit as well as many State and local

incentives.

OG 100 OG 300

&

Solar Storage tank Solar Manifold

Burial Kit

Micro-Tubing and PV cable

Flex Pipe

Heat Exchanger

Ground Anchors

Glycol

Line-set Ducting

PV Panel

Secondary Collector

Primary Collector

Solar Rack Drain Valve Assembly

Take a close look at other solar hot water systems. Many are incomplete, requiring you to purchase extra items. The

Sunward system includes every component and piece of hardware you’ll need.

Also Included: • Roof mounting hardware • Compression fittings • Roof penetration flashing • Sealant • Sealant tape • PV mounting hardware • Pre-Installed Dielectric nipples • Flexible conduit adapters • Delta –T controller (HEX) • Linear Current Booster (HEX) • Thermistor Wires • Mag-Drive Pump (HEX) • Temperature and pressure relief valve

Complete Solar Hot Water Package

Installs in One Day

Quicker, cleaner, safer, and more economical installations

Because of its simple design, the Sunward System can be installed in one

day with just two installers!

The Solar Sales Cycle

Sales Lead

Fact finding/Quick Estimate

Site Assessment Proposal

Installation

•  WARRANTY •  FREE Shipping •  Complete Package •  Technical Support •  FREE Lead Generation •  Installs In One Day •  25 Years of Experience •  Financing Available •  National Advertising •  Best Customer Service in the Industry

Working With Sunward

National Advertising &

Lead Generation

FREE qualified leads at no cost to you! •  National advertising

•  Website •  Catalogues •  Brochures •  Follow up packages

We take care to make sure your time is well spent •  Property questionnaires •  In-depth site evaluation •  Satellite imagery

Common Motivators

Driving factors of purchase • Investment • Incentives • Energy independence • Future energy prices • Carbon foot print reduction • Green

Speak to your customers motivations and needs

Common Objections

• Price • Customers want to space heat • PV is sexier • Heating my water does not cost much • Customer wants to replace their heater first • Not enough room • Its not sunny every day of the year • Local incentives ran out • Conventional water heaters are convenient and cheap • Why should I install solar thermal first?

Be prepared to educate the customer

Resources

Sunward’s Installer Support Page & Training Videos

www.gosunward.com www.energysavers.gov www.solar-rating.org www.retscreen.net www.osha.gov www.nrel.gov www.energy.gov

Call us directly @ 877-271-5993 QUESTIONS?