‘Super Pro mo tio ns’From Greece to the World

Glo bal Pro mo tio ns

We are no w o perating in a truly glo bal market place

Inno vatio n is o ccurring bo th in the techno lo gy available to marketers but also business mo de ls

10 Years ago Direct marketers in Greece were e ither impo rting and adapting fo re ign co ncepts o r creating pro jects designed o nly fo r the Greek market

This is rapidly changing…

Glo bal Pro mo tio ns

Greek marketers are gradually beco ming expo rters o f new direct marketing co ncepts and business mo de ls

To day we will fo cus o n a new glo bal market wo rth o ver €200m in 2007 alo ne targeted at mo bile o perato rs

‘Super Pro mo tio ns’ have been executed in o ver 20 co untrie s aro und the wo rld

This market is do minated by Greek co mpanies o perating in the mo bile marketing space

Indicative Case s

Vo dafo ne Italy

Vo dafo ne Ro mania

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Vo dafo ne Italy

Mercedes Life Sto rybo ard

• The consumer embarks on a journey in time through the history of Mercedes

• Every stop unfolds a unique event in the glamorous Mercedes history:– A cool sms fact – You are driving with Fangio on his way to

victory in the 1955 F1 Italian GP– A cool image – Carry Grant arriving at the 1940 O scars in a

Mercedes to collect his O scar– A unique sound – The unique engine sound of the original

1954 Mercedes ‘Goldwing’• Every message unlocks yet another exciting destination

in the manufacturers history

From: Vodafone

Your Mercedes trip has started! Its Sep 1900 and you are sitting next to Carl Benz who just got the inspiration to name his first car Mercedes. Wonder why? Mercedes was the name of his partners daughter Emil Jellinek. Here’s a photo of how the real Mercedes looked like!

From: Vodafone

You have already gained 1000 klms! You’ve arrived at 1958 and you’re sitting next to Grace Kelly and heading toward Beverly Hills in her brand new 190 SL. Grace Kelly bought this car despite criticism that she should be driving an American car. Check out both beauties ;-)

From: Vodafone

Its 1970 and you’re rocking with 1500 klms! You’re standing next to Janis Joplin as she sings ‘Oh Lord, won't you buy me a Mercedes Benz?’ She ended up buying a Porsche but that’s another story.

Click here to download the song

From: Vodafone

You’re fast! You’ve travelled 2000 klms and it’s a rainy day in 1980 in the Vatican. You’re sitting next to the Pope John Paul II in his heavily armoured Mercedes 230G also known as the Popemobile. Probably the most unique car ever built…a bit funny though

From: Vodafone

Now its getting very interesting! 5,000 klms and 88 years since the beginning of your journey. Its 1988. You’ve gone out drinking with your buddy Richard Gere in American Gigolo and flirting with all the girls. He lends you his SL500 to drive your date back home…

From: Vodafone

4,000 Klms travelled! You’re in for a treat! You are in London in 1991 in the Knightsbridge Mercedes dealer when Lady Diana picks up her new SL500. Lady D was the first member of the Royal family to buy a foreign car. Unfortunately a few months later the Royals forced her to return it…

From: Vodafone

We bet you can’t guess what happens next! 10,000 klm later you are being attacked by a Tyrannosaurus Rex in Spielberg’s 1997 blockbuster hit Lost World. You are pretty lucky though cause you jump in your specially converted ML320 and get the hell out. It’s a good thing this car starred in the movie!

From: Vodafone

12,000 klms is a long way from home! 2006 in Soho NY. You’re waiting for a cab outside Soho Club and guess who wants to pick you up. Paris Hilton in her brand new grey SLR McLaren. Better not get in as she’s gonna crash the car in 10 minutes…close but no cigar

Vo dafo ne Ro mania

TMN Po rtugal