Date post: | 14-Sep-2014 |
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Prsentation PowerPoint
Online Intelligence Solutions
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
AGENDAREVIEW OF THE FOLLOWING SPEAKERS:
Avinash Kaushik
Jeff Sauer
Peter ONeill
Aurelie Pols
Julien Coquet
Simo Ahava
Take Aways from Superweek
Link to superweek presentations:
https://www.dropbox.com/sh/pskzb4hsn98mpnd/XZ1A5WPvJZ
Thanks to: @duracelltomi
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
UPGRADIA
Definition: Driven by consumers' thirst for quicker, more
seamless access to the new (in ways that are cheaper,
more sustainable and more participatory) and facilitated by
emerging technologies, the constant stream of upgrades
and iterations typical of the digital ecosystem is coming to
the world of physical objects.
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
STRUCTURE SENSORCLIP-ON SENSOR TURNS IOS DEVICE INTO 3D SCANNER
Source: http://techcrunch.com/2013/09/17/occipitals-new-structure-sensor-turns-your-ipad-into-a-mobile-3d-scanner/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
SUPERWEEK HUNGARY 2014IT WAS AMAZING AND SO WAS THE CROWD ;-)
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
SPEAKERS
Simo PeterAvinash
Julien Jeff
Aurelie
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
AVINASH KAUSHIK
@avinash
www.kaushik.net
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
JEFF SAUER
@jeffsauer
www.jeffalytics.com
Landing Page As Keyword Proxy
Not Perfect, but Much Better!
http://moz.com/blog/proving-seo-value-in-google-analytics
Not Provided Kit
Not Provided Kit: http://notprovidedkit.com/
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
PETER ONEILL
@peter_oneill
www.l3analytics.com
The idea behind See This Do That Analytics
I believe analysts need to change our focus
Originally we asked what data do you need?
We evolved to What are your business questions?
Now I think the question should be:
What actions can you take?
o What insights do you need to inform those actions?
o What data do we need to provide those insights?
o How can we give you the insights you need in a way that you can
act upon them?
Analytics is useful at the point where users are able to act upon
the insights
So how does See This, Do That work?
The See This, Do That approach
o It is tool and data source agnostic
o Users request the report
o They have necessary training to interpret the report
o They are able to act immediately upon insights
Examples of See This, Do That business actions
1. Fix broken links
2. Promote product/content on social media
3. Feature product/content on homepage
4. Feature product/content on navigation pages
5. Adjust a products description, price, image
6. Adjust a content pieces heading, image
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
AURELIE POLS
@aureliepols
www.mindyourgroup.com
Techno security is just 1 piece of the puzzle
Data Collection
Pro
cess
es Re
sou
rces
Remember! Human error causes most data breaches
Source: http://www.cooldailyinfographics.com/post/data-and-security-breaches
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
JULIEN COQUET
@juliencoquet
www.hub-sales.fr
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
No more IT intervention!
Independence from IT
Place the tag once.
Goodbye IT!
Profit ?
Marketing execs can use it!
It's easy, just click
Workflow, yay
Access rights
Control agencies
Tag and forget
Tagging will auto-
magically follow
site evolutions
My data layer is
bulletproof!
My reports will
contain the data I
need
Tag Management makes promises it cannot keep
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
Give ITsome love Quantity
Data quality is the
new conversion rate
Get a super tight
tagging plan
Define quality
assurance processes
Automate QA
SOLUTIONS
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
SIMO AHAVA
@simoahava
www.netbooster.com
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
CIRCUMSTANCE
H o w d o c i rc u m s ta n c e s a f fe c t o n l i n e b e h av i o r ?
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
GOOGLE TAG MANAGER
document.cookie = session=1
192.168.1.1
1. Visitor arrives on website
2. A custom cookie is used to see if page is first in a session. Ifyes, proceed, if no, abort
3. Identify the IP address of the visitor
4. Get longitude and latitudevalues of the visitors locationusing the IP (Maxmind)
5. Use longitude and latitude to poll for weather conditions at the location (OpenWeather). Parsethe JSON data, and push it into the data layer
6. Send data to Google Analytics using non-interaction event and visit-scope custom dimension
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
: http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/
GOOGLE ANALYTICS
Online Intelligence Solutions
LEARNINGS
Visualisations
First: Top-Layer analysis then digg deeper
Unilever had to train 189!!!!! Agencies globally
Action, action, action!!!
Give non-Analytics the chance to act immediatelyReports have to be useable for company internal recipients
People who have experience, will show you the short-cut
ONLINE INTELLIGENCE SOLUTIONS
ALL RIGHTS RESERVED - 2014
NICOLE PUKALA
@nicolepukala
www.atinternet.com
Online Intelligence Solutions
KSNM