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Superbrand Virtual Marketplace

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Virtual Marketplace Garrick Ang July 3, 2013
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Page 1: Superbrand Virtual Marketplace

Virtual Marketplace

Garrick Ang

July 3, 2013

Page 2: Superbrand Virtual Marketplace

Online Shopping is more than just buying and selling of products online.

Instead it encompasses the whole online process of :

- Developing- Marketing - Selling- Delivering- Paying- After Sales

For products and services purchased.

Page 3: Superbrand Virtual Marketplace

Online Shopping is classified as:

● Business to Business (B2B)● Business to Consumer (B2C)● Consumer to Consumer (C2C)● Peer to Peer (P2P)

Page 4: Superbrand Virtual Marketplace

A Few Examples

Alibaba.com makes it easy for

millions of buyers and suppliers

around the world to do business

online through a global trade

platform for importers and exporters

An online marketplace that facilitates

global trade between worldwide

buyers and Chinese suppliers. It

helps buyers and suppliers

communicate and do business with

each other effectively and efficiently.

B2B B2C

One of the new online

stores, with a huge

collection of retial products

From clothing, wellness, food,Electronic and gadgets.

The pioneers of Gifts Online,

this website has revolutionized

the business of sending gifts

online by providing an

exhaustive category listing to

choose from

Page 5: Superbrand Virtual Marketplace

A Few More

C2C

Posting of local classifieds and forums -

community moderated, and largely free. One can find Jobs, housing, goods,

services, romance, local activities,

advice -just about anything really.

An online auction and shopping website in

which people and businesses buy and sell a

broad variety of goods and services worldwide.

One of the biggest peer-to-

peer file sharing network in

the world

P2P

Page 6: Superbrand Virtual Marketplace
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Convergence

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Digital Lifestyle

Video Clip

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The Rise of e-Commerce in Asia

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Retail 2022

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E-Commerce in the Philippines

Overall engagement is on the rise, Social Networking now dominates

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Key Takeaway

● e-commerce holds great potential and growth will be dictated by maturity in e-payment platform, trust level and logistic support.

● Allocate budget to Digital, but measure the impact. Understand audience and business outcomes to make online tools work.

● Convergence of Online and Physical Commerce

● Social Media integration changes the rule of engagement

Page 22: Superbrand Virtual Marketplace

Case Study

Page 23: Superbrand Virtual Marketplace

Question and Answer

Garrick AngPresident & CEO

m3dot0 Inc.

www.m3dot0.comEmail: [email protected]: +63 917 534-9815

www.bilinah.com

Virtual Marketplace“To Stay the Brand”

Superbrand Academy

Elks Club Makati

July 3, 2013


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