Date post: | 14-Apr-2017 |
Category: |
Marketing |
Upload: | hanapin-marketing |
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Carrie Albright– Associate Director of
Services at Hanapin Marketing
– PPC Hero Blogger– Hero Conf Speaker– @albright_C
Matt Umbro– Senior Account
Manager at Hanapin Marketing
– PPC Hero Blogger– Hero Conf Speaker– @matt_umbro #thinkpp
c
Purna Virji– Senior PPC Training
Manager at Bing Ads
– Hero Conf Speaker– International
Speaker– @purnavirji
Jose Rodriguez– Regional Product
Specialist for Google Shopping
– @rodrigu12
Join the conversation• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us questions.
Proprietary + ConfidentialRetail’s Biggest Opportunity is in the Smallest Moments
I-need-some-ideas Moments
Inspiration
Which-one’s-best Moments
Research
I-want-to-buy-it Moments
Purchase
#thinkppc
Account Parity Checklist
Campaign budgets
Search Partner network
Device and Demo bid mods
Ad extensions (sitelinks)
UET installed
Share of Voice reporting
Performance trends for your KWs/vertical Deep keyword and audience insightsCompetitive landscapeRead up – PPC Hero, Insights, Moments
#thinkppc
Understand the lay of the land
Location, call, price, sitelink extensions Mobile-specific CTAs Mobile shopping bid mods Voice Search
#thinkppc
Think Mobile, Think Actions
Proprietary + Confidential
In the past five years, foot traffic in retail stores has declined by 57%, but the value of every visit has
nearly tripled
Searches for “near me” have doubled in the
past year
Mobile’s share of online retail purchases
has grown to 34%
1. ShopperTrak 2015 holiday, US retail sales; 2. Mastercard Spendpulse 2010-2015, US retail sales; 3. Google Trends, Search for "near me", U.S., 2015 vs 20144. Google Analytics Meta Analysis from May ‘14 to May ‘16. Data is US only.
57%
3x2x 34%
Proprietary + Confidential
TrueView for shopping
YouTube is the #1 Video Site for influencing purchase decisionsSource: 1. Google/Ipsos Connect, Mobile Video Study, 2016, n=2397, among adults 18-54 who watch online video. 2. Google/Millward Brown Digital Google Image Search
Study; Clickstream data; Feb 2016. 3. Google Data, anonymized, aggregated searches that trigger a Shopping ad, US, Nov. 2015.
Showcase Shopping Ads
40% of all shopping queries show broad intent
Shopping ads on Image Search
87% of shoppers who research images for apparel and footwear
use image search
#thinkppc
Merchant Promotions
http://help.bingads.microsoft.com/apex/index/3/en/56805
Providing your team with agency resources and thought-leadership for less than one
full-time expert.
#thinkppc
Would you like an offer?A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!
Thank you for attending our webinar! #thinkppc
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