Date post: | 05-Dec-2014 |
Category: |
Education |
Upload: | swift-kick |
View: | 697 times |
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Supercharging Your Facebook Fans
Dance Floors
Text
Bad Dance
5
0N
Good Dance
543210N
of students will never participate in a college
sponsored activity.
NSSE
60-84%
Text
Bad Dance
5
0N
Good Dance
543210N
- Introduce Yourself- Introduce People to Each Other- Make Small Relevant Groups- Get Out of the Way
The Steps
Connect Them:
Connect Them:
Connect Them:
Connect Them:
Great Dance
YesNo
Web 1.0
Web 2.0
Web 1.0 Web 2.0
Broadcaster Converser Connector
1) It doesn’t cost anything
2) It doesn’t take extra time
5 Myths of Social Media
4) You need to be on every tool
3) There’ll be instant payoff
5) Social Media fixes a crappy “product”
How Many Facebook Pages
Do You Manage?Q:
ConnectorBroadcaster Converser
∑edges e
U W de e e
6. NFO: News Feed OptimizationEdgeRank
U - affinity score between viewing users and edge creatore
W - weight for this edge type (create, comment, like, tag, etc.)
d - time decay factor based on how long ago the edge was created
e
e
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
What Stage is Your Page?Q:Broadcaster Converser Connector
∑edges e
U W de e e
Your Personal Plan
• 90-9-1 Rule
Your Personal Plan
• 90-9-1 Rule
• Content For All
want super simple easy
ways to engage
want longer, more thoughtful,
answers
want to lead the community by
creating content & helping others
Your Personal Plan•Links to relevant articles•Create/Suggest the polls / quotes / facts / links / contests•Share their story to others via interviews
•Longer polls that are open ended•Photo caption contests•Contests•Links to relevant articles
•Weekly Yes/No or multiple choice polls•Quotes to ‘Like’ or ‘RT’•Facts to quickly read•Contests•Images
Your Personal Plan
• 90-9-1 Rule
• Content For All
• Editorial Calendar
Your Personal Plan
Your Personal Plan
• 90-9-1 Rule
• Content For All
• Editorial Calendar
• Tools
HootSuite.com
QUESTIONSthoughts?
feelings?
[email protected]@tomkrieglstein