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Challenges to Game Developers

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EngageRetain

Built for GamesMulti Platform Natively Integrated

Supported Platforms

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NATIVELY INTEGRATEDOne Click IntegrationGAME SPECIFIC INSIGHTSData Explorer

Unity IAP

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Expanding our Reach

• Monetize• Engage • Retain

Expertise in GamesTight Unity Integration

Global Reach

Understanding the Loop-de-Loops

CORE LOOP AD LOOP

CORE & AD LOOP

Building Ads Strategicallyinto Gameplay

Game Expertise Matters40%

35%

30%

25%

20%

15%

10%

5%

0% 7 May

8 May

9 May

10 May 11 May 12 May 13 May 14 May

Top Casual Game

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SAARA BERGSTRÖM, CMONEXT GAMES

75-to-80% of our player base opt in to watch ads, fueling our business to focus on creating even better player experiences.This engagement is having a tremendous impact to revenue, by driving $0.06 average revenue per player per day.

““

Watch a Video to Earn Surprise Rewards

10-15% Increase in Retention from Ads

Source:Unity internal data

55%

0%

37%

Day 1 Retention

$0.35

LTV$1.90

$0.00No Ad No Ad

51%

Viewed Ad

$1.14

Viewed Ad

APAC share of Unity Ads Network in CY1511% to 23%

Source:Unity internal data

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Better insightson behaviors$$$

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for monetization

Better engagementand retention experience