+ All Categories
Home > Career > Supercharge Your Job Search With Linkedin

Supercharge Your Job Search With Linkedin

Date post: 11-Aug-2014
Category:
Upload: jason-matyas
View: 5,558 times
Download: 1 times
Share this document with a friend
Description:
In a tough economy, what's the best way to beat out the competition for the best jobs? Supercharge your Job Search with Linkedin. Learn all about the premier professional social network and how to use it to maximize your professional presence, awareness of opportunities, and preparation for engagement with prospective employers.
46
Supercharge your Job Search with Linkedin Jason Matyas Social Media Consultant
Transcript
Page 1: Supercharge Your Job Search With Linkedin

Supercharge your Job Search with Linkedin

Jason MatyasSocial Media Consultant

Page 2: Supercharge Your Job Search With Linkedin

Overview

• What is Linkedin and why does it matter?• Your profile• Your connections• Recommendations• Linkedin Groups• Linkedin Answers• Linkedin Jobs• Using Linkedin with other tools and activities• Supercharge your Job Search

Page 3: Supercharge Your Job Search With Linkedin

What is Linkedin?

• The premier social network for business• Connects the dots of your professional

relationships• Provides a venue to market your skills and

experience• Gives opportunities to help others• Makes you visible to others• Gives you awareness of opportunities

Page 4: Supercharge Your Job Search With Linkedin

Why does Linkedin matter?

• Today’s job market is tough• For employees:– One of hundreds applying to each position– Often don’t hear back from employers

• For employers:– Have to review hundreds of applications– Don’t have time to give personal replies

• Linkedin helps you find opportunities and be found by those who are looking

Page 5: Supercharge Your Job Search With Linkedin

Your Linkedin Profile

• More than a resume, it’s a commercial for you– Market yourself and build your brand– Tell people your skills in detail– No significant space constraints like resumes– Get recommendations from coworkers– List your education in detail– List your professional associations– Everything should show your uniqueness

• All of this becomes searchable, which means people can find you

Page 6: Supercharge Your Job Search With Linkedin

Your Linkedin Profile

Page 7: Supercharge Your Job Search With Linkedin

Creating your Linkedin Profile

• Use a good picture – be visually likable• Write a good Professional Headline

– Seen when your name is displayed on other pages– This is your brand – make it count

• Only list websites for organizations are you currently work at or that display your professional expertise (updated blog, etc.)

• Customize your profile page with your name

Page 8: Supercharge Your Job Search With Linkedin

Creating your Linkedin Profile

• Summary block– Your sales pitch (or elevator pitch)– Your brand statement (what makes you unique)– Your promise to future employers– Use the summary as your ad for your ideal job– Use keywords – determine them up front, then work them

into your statements• Specialties block– Don’t overdo keywords – distribute across summary– Be sure to include functional keywords (clerical, MS Office,

etc.)

Page 9: Supercharge Your Job Search With Linkedin

Creating your Linkedin Profile

• Experience block– Use your resume as a baseline– Add extra pertinent detail that was excluded from

resume to save space– Use data and metrics - $ made/saved for company,

time saved, etc.• Education block– Include relevant education– Include descriptions, honors received, activities

Page 10: Supercharge Your Job Search With Linkedin

Creating your Linkedin Profile

• Click on Edit My Profile, then Edit for section you want

Page 11: Supercharge Your Job Search With Linkedin

Recommendations

• Recommendations are very important• Give additional perspectives on your history• Lets others praise you• The more you have, the better – some recruiters

use # of recommendations as a filtering criteria• Saves time and effort for an employer checking

references – can reach out to your contacts that have recommended you directly

Page 12: Supercharge Your Job Search With Linkedin

How you are Seen

On your home page, notice:• Professional Headline• Status Update

These same elements appear to others on:• Their home page• In Linkedin Groups• In Linkedin Answers

Page 13: Supercharge Your Job Search With Linkedin

How you are Seen

• On others’ Home Pages– Your status

update here

– Shows up to others here & they can interact with you

Page 14: Supercharge Your Job Search With Linkedin

Your Linkedin Connections• Your connections are the primary determining factor in how visible you are to others• The more people that know you’re job searching, the more people that can help you• Your ability to search for inside information is limited by your connections• Increasing your number of 1st level connections grows your 2nd and 3rd level

connections geometrically

Page 15: Supercharge Your Job Search With Linkedin

Connecting with others

Page 16: Supercharge Your Job Search With Linkedin

Connecting with others

Use your email contacts or invite people individually

Page 17: Supercharge Your Job Search With Linkedin

Connecting with othersCustomize your invitations to solidify the reason to connect

Page 18: Supercharge Your Job Search With Linkedin

• Finding people you know– Search People first (top right of page)

– Advanced search can narrow criteria

Connecting with others

Page 19: Supercharge Your Job Search With Linkedin

Connecting with others

Page 20: Supercharge Your Job Search With Linkedin

Connecting with others

• Specify radius to search

Page 21: Supercharge Your Job Search With Linkedin

Connecting with others

• Connect to people from their profile

• Click “Add <name> to your network”

Page 22: Supercharge Your Job Search With Linkedin

Connecting with others

• Connect from a profile– Colleague & classmate

ask for Company or School you were at together

– Groups & Associations are Linkedin Groups

– Other requires email

Page 23: Supercharge Your Job Search With Linkedin

Connecting with others

• Introductions– Using one of your connections to be introduced to

someone– Usually only do for 2nd level connections– Can connect to the 2nd level connection in order to

get to a 3rd level connection– Always think and communicate helping & win-win

Page 24: Supercharge Your Job Search With Linkedin

Connecting with others

• Introductions– Right sidebar shows:

– Within a person’s profile, click “Get introduced…”

Page 25: Supercharge Your Job Search With Linkedin

Connecting with others

Page 26: Supercharge Your Job Search With Linkedin

Connecting with others

• Connection strategies– Connect to everyone you’ve worked with before– Connect to people in the same career field– Use Linkedin Groups to connect to people– Utilize Introductions when needed or beneficial– Participate in Linkedin Answers – these offer wider

visibility outside of Group discussions

Page 27: Supercharge Your Job Search With Linkedin

Linkedin Groups

• Way to connect to people that share similar:– Professions– Areas of expertise– Organizational affiliation– Alumni affiliation– Areas of interest

• Limited to membership in only 50 groups– The more the better, but they only really benefit

you if you actively use them

Page 29: Supercharge Your Job Search With Linkedin

Linkedin Groups

• You can easily access the discussions and people you are following

Page 30: Supercharge Your Job Search With Linkedin

Linkedin Groups – Home pageSection Tabs

Follow

Page 32: Supercharge Your Job Search With Linkedin

Linkedin Groups

• Use Linkedin Groups to:– Find people with similar interests– Research people in your career field and see where

they’re working & where they have worked– Connect to people that you can help and that can help you– Start and engage in discussions– Submit news items for discussion– Demonstrate your subject matter expertise – your

discussion entries show up on others’ home pages as new activity

Page 33: Supercharge Your Job Search With Linkedin

Linkedin Answers• If you think of social networking as a big cocktail party,

Linkedin Answers are just the conversations happening at the party

• A way to engage in conversation with people interested in similar issues

• A way to find people to connect to• A way to demonstrate your expertise• Your answers show up in your profile sidebar and on others’

home pages as new activity• This increases your visibility, increases your connections, and

increases your ability to engage with the right people

Page 37: Supercharge Your Job Search With Linkedin

Linkedin Jobs

Use Advanced Job Search to filter for various criteria

Page 39: Supercharge Your Job Search With Linkedin

Linkedin Jobs

Jobs insider shows you inside connections and source of connections

Page 40: Supercharge Your Job Search With Linkedin

SimplyHired integration

• SimplyHired search queries allow you to cross-check your Linkedin network for contacts at the company listed (click on the blue “in” icon)

• You can then follow up with a message or invitation request to connect to a key insider

Page 41: Supercharge Your Job Search With Linkedin

Using Linkedin with other tools & activities

• Participate in job fairs and networking events– Linkedin is just an electronic extension of human

interaction– The best way to connect with people online is

after meeting them in person– Consider making business cards that include your

Linkedin profile address and invite connections– Talk with fellow job seekers as well as companies

& recruiters – they could be the vital link you need

Page 42: Supercharge Your Job Search With Linkedin

Using Linkedin with other tools & activities

• Research companies and jobs on Linkedin after finding job postings– Look for company profile– Look for current and past employees– Connect with them and ask them questions– See what companies past employees left for

Page 43: Supercharge Your Job Search With Linkedin

Supercharge your Job Search• You job search takes time and effort

– Spend several hours a day researching– Include LinkedIn as part of your strategy

• Important activities on LinkedIn– Send at least a few connection requests every day

• New connections show up as new activity on others’ home pages– Submit articles, links, and discussion entries often

• Include your LinkedIn profile address and email in your signature (can create an email address just for use on Linkedin)

– Ask and answer questions• Demonstrate your communication skills

– Join recruiting and job search Groups– Research companies and important people using Linkedin search tools

Page 44: Supercharge Your Job Search With Linkedin

Supercharge your Job Search

• You have to find a job that fits you• You have to market yourself to employers• You have to understand the company &

people• You have to connect to people to get help• Linkedin can help you do all of these

Page 45: Supercharge Your Job Search With Linkedin

Supercharge your Job Search with Linkedin

Jason MatyasSocial Media Consultant

Questions?

Page 46: Supercharge Your Job Search With Linkedin

About MSI Education Services

About Jason MatyasJason is an entrepreneur and social media consultant that focuses on leveraging the latest web and software technologies to drive business results through optimization and automation. Connect with Jason on Linkedin.

Questions?

MSI Education Services is a computer software training organization that specializes in office productivity applications, such as Microsoft Office and QuickBooks. We are an approved vocational training provider for New Jersey – ask us about training grants that you may qualify for. See:

http://www.msiservices.com/index.php/education/


Recommended