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FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
As Partial Fulfillment for the Requirements at our Subject Retail Management
Second Year Second Semester SY 2010-2011
Submitted By:
Andalan, Nestor Jr. D.
Absulio, Ruiz Jerome R.
Salas, Kevin Ail
Pardilla, John Kevin
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
RETAIL PLAN EVALUATOR”S RATING SHEET
This is to certify that the retail plan for WATSONS PERSONAL CARE has been carefully evaluated by the Pane of Evaluators using the prescribed criteria during the
Retail Plan Presentation.
The Retail Plan of WATSONS PERSONAL CARE has merited the rating
Of %
Panel of Evaluators:
____________________________
____________________________
____________________________
____________________________
____________________________
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
A. Summary
a. In-Store Advertising
b. Sales Promotions
c. Merchandising
d. Operations Management Style
B. Company Profile
C. General Objectives on Making the Retail Plan
D. Specific Objectives on making the retail plan
E. Key Strategy Changes
II. NATURE OF STORE
A. VISION
B. MISSION
III. STORE ANALYSISS
IV. MERCHANDISING DESIGN, DISPLAY AND STORE LAY OUT
V. PRODUCT LINE
CATEGORY OF THE AVAILABLE PRODUCT
A. Pharmacy
B. Health and Wellness
C. Beauty Products
D. Toiletries
E. Food and Beverages
F. General Merchandise
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
VI. CURRENT TARGET MARKET
VII. SWOT ANALYSIS
VIII. MARKET ANALYSIS
A.CURRENT MARKET SEGMENTATION
IX. MARKETING MIX ANALYSIS
A. PRODUCT
B. PRICE
C. PLACE
D. PROMOTION
E. PEOPLE
X. PROPOSED RETAIL MARKETING
A. PRODUCT
B. PROMOTION
B.1. IN-STORE SALES PROMOTION
B.2. IN-STORE PRINT ADS
B.3. INTERACTIVE MARKETING
B.4. PUBLIC RELATIONS
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
XI. PROPOSED RETAIL STORE LAYOUT
XII. PRIMARY TARGET COMPETITION
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
I. Executive Summary
A. In – Store Advertisement
When we visited the store of Watsons, Gateway Cubao Quezon City, We saw a lot of In-Store Advertising:
- Endorsers- Segmentation of Products endorsers for Bath care, Hair Care, Health and
wellness, food and beverages, etc.- Flat screen TV ads- Speakers inside the Watson Store
B. Sales Promotion Events
Watsons Company have a monthly Sales Promotions Events for costumers so that they always patronizing the all products of Watsons, here the some examples of promotion events that we saw in the store of Watson, Gateway Cubao Quezon City
- This Month the Theme of Watson is LIVE BEAUTIFULLY, they give a discounts to the selected product especially in the Beauty products.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
- Get a 30%, 40%, 50%, 60% less on the selected and leading product
- Earning points to the SM Advantage Card to every purchasing products in Watsons.
- Sample of Hair and Beauty products
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
C. Merchandising system of the store
The product variety that Watson’s offers are not just Medicines and Beauty
products, they also extend their products in Health care and wellness, food and
beverages, exclusive products and also they own products of the Watsons. The store
has its own separation of products according to categories. They put the placards in the
top of the category product so that the customers will easily see and get the products
that they buy.
D. Operations Management Style
Watsons Operations Management Style is Centralized because all the
commands are coming from the head office. Watsons managers just wait for the
command from the head office and then after that they will do the job. For example the
PLANOGRAM the head office is the one making that and send to the branch and the
manager of that branch is the one responsible to implement it.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Brief History of A.S Watsons
The history of A.S. Watson dates back to 1828, with the opening of the Canton Dispensary. The small dispensary was formed as a clinic providing free medical services to the poor people of Canton in the southern Chinese province of Guangdong.
In 1858, Alexander Skirving Watson joined the Hong Kong Dispensary as Manager, with responsibility for the dispensing side of the business in 1860 when his uncle Dr Thomas Boswell Watson became major partner. At the death of Dr T. B. Watson in 1861, the Hong Kong Dispensary was leased to A.S. Watson and two other doctors, and from 1862 onwards, the name A.S. Watson featured prominently at the Hong Kong Dispensary. In 1871, the Watson family leased the company to Dr John David Humphreys and Dr Arthur Hunt, and thereafter trading was executed under the name A.S. Watson & Company. Retail outlets were known as "Watsons the Chemist".
The current owners, Hutchison Group, acquired a controlling interest in A.S. Watson & Co., Ltd in 1963. In 1981, it became a wholly owned subsidiary of Hutchison Whampoa Ltd. At this time, the group had 75 retail outlets.
About Watsons Personal Care Stores (Philippines) Inc.
Watsons Personal Care Stores (Phils.) Inc. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Today, Watsons
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
H&B Asia is the leading health and beauty chain in the continent with successful operations in 9 markets (Hong Kong, China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, and the Philippines).
In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines' leading shopping mall developer. The partnership brought about the first Watsons stores in SM Megamall and The Podium (Ortigas). Today, Watsons operates 170 stores in the Philippines serving more than 100,000 customers per day.
Watsons strives to ensure that their customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
General Objectives on Making the Retail Plan
- To increase high sales for the retail store- To develop the retail store in a more organize way- To be the leading retail store among the other existing
retail store in the Philippines.
Specific Objectives on making the Retail Plan
Promotions
-to make a good promotion that catches the attention of the customer.
- to get the customer loyalty
Merchandising
- To improve the arrangement and positioning of the products in the retail store.
Advertising
- To make an advertisement that will inform the market about Watsons and to advertise it locally.
Key Strategy Changes
- Re arrangement of the lay-out and facility of the store- Add effective promotions and strategic advertisements.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
II. Nature of the Store
Watsons Personal Care is a kind of store that serves the customer like a combination of a convenient store, drug store and health & beauty store in short the kind of this store is WATSONS style.
A. VISION
To be recognized as the leading personal care store concept in every market in which we operate.
B. MISSION
To help people enjoy their lives more by making a bigger positive difference in their health, looks and the way they feel.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
III. STORE ANALYSIS
When we visit the store of Watsons we observed the aspects that need to be change or solve and aspects that Watsons did very well.
Below are the aspects that need to be solved or change.
Staffs that are not nice or not that pleasing to the customer, especially to the FEMALE GUARD in that store.
Some products that needed to be in the storage room are only place at the floor near to the back wall of the store and it is not pleasant to the eyes.
The place is very congested that customers are accidentally bumped by another customer.
Below are the aspects that Watsons did very well.
The lighting of the store is good. They have a music at the store The arrangement of the products are good The place of Watsons is also good because it Is in the mall a
crowded mall and it is near to the LRT station and it is easily be seen by customers because it is also near at the entrance of the mall.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
III. MERCHANDISING DESIGN, DISPLAY AND STORE LAYOUT
According to our research, Watsons is a retail store that is advance in terms of technology. During our interview with the Super Visor of Watsons Gateway Mall in Araneta Center Cubao, Quezon City, Watsons has a system that for example price of a product, when its price changes all of the branches must accurately change the price on that day because if they didn’t change it they might be caught by a surprise checker and a minus grade to them.
Back to the topic, well WATSONS have this kind of virtual merchandising that really caught a customer’s attention and that is they have a card or a poster that says that this product is TOP PICKED, BEST SELLER, and HOTTEST ITEM. By putting this cards or poster will help a customer which product to choose, it is like recommending the product to your customers telling them to buy this one because it is our best seller.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Also, Watsons ambiance looks good because of the lights that makes the store very bright. Approximately 50-80 florescent lights are installed on the store. The lights help the store to stimulate a customer’s interest/mood to buy a product because the light gives a positive effect to the customer just for example in hospitals the lights in a hospital is dim or not bright it is because to make a patient to relax and feel sleepy, while in a store like Watsons the lights are very bright to make the customers to feel energetic and to stimulate the customer to buy. Now, Watsons has an in-store music the purpose is that is to stimulate also the customer to buy. The slower the music the longer the customer will stay at the store and select more items.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
In this picture, it shows how the products are displayed in the store of Watsons properly and it is organized. We’ve talked to the supervisor of this retail store and we asked that who is responsible on making this arrangement to the products and she answered that the Head office is the one responsible on making this arrangement and the term she used is “PLANOGRAM and SPACE PLANNING” all the plans for the arrangement of the products comes from the head office and the staffs in the retail store are the one checking and maintaining how it is to be displayed and she added that all the time the products are displayed like what is in the planogram and space planning because there are inspectors that visit them without noticing them so that is why every time they must maintain the proper display of the products.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Categories of Available Products
Pharmacy
- Cold and Flu- Cough- Digestion Treatment- Hemorrhoid Treatment- Laxatives- Oral treatment- Pain Reliever- Throat Treatment- Traditional Chinese Medicine
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Health and Wellness
- Body Slimming- Eye & Ear Care- Family Planning- First Aid- Foot Treatment- Hair Treatment- Health Equipment- Health Foods- Skin Treatment- Vitamins & Supplements- Weight Management
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Beauty
- Beauty Accessories- Colour Cosmetics- Facial Skin Care- Fragrance
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Toiletries
Baby Care- Bath- Body Care- Feminine Hygiene- Hair Care- Hand & Foot Care- Men’s Grooming- Oral Care- Paper Goods/Cotton
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Food and Beverages
- Beverages- Chocolates & Candies- Gift Confectionery- Snacks
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
General Merchandise
- Fashion Accessories- Gifts- Travel Accessories
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
V. CURRENT TARGET MARKET
In our interview with Ms. Carol of Watsons Gateway Mall, she is the Supervisor of the retail store. According to Ms. Carol, Watsons target market is most likely all, that’s what she said, but base on our observation and study, we think that Watsons target market are those people who wants a one stop shop for their body care/needs like these;
Pharmacy - for your medications.
Health & Wellness- for your body slimming, weight management and vitamins & supplements.
Beauty – consist of cosmetics products.
Toiletries – bath care, baby care, oral care and other body care.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Snacks and Beverages – to satisfy yourself in terms of food.
General Merchandise – for your fashion accessories and travel accessories.
Watsons is really a ONE STOP SHOP for your body care. That is why Ms. Carol answered that almost all people are their target market.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
SWOT ANALYSIS
STRENGTH
WATSONS have products that others don’t have. For example their BEAUTY PRODUCTS only Watsons has beauty products that is made by their company, and MERCURY doesn’t have that product category. For example this product WATSONS
MOISTURISING FACIAL WASH
WEAKNESS
MERCURY beat WATSONS in terms of the time that they are open. Because MERCURY is open 24hrs 7 days a week while WATSONS only opens from 8 am to 11 am 7 days a week also.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
OPPORTUNITY
WATSONS opportunity is that SM holds WATSONS. Because SM owns the PHARMACEUTICAL of WATSONS and every SM has WATSONS and SM’s consumer traffic will help or Watsons can benefit from SM’s consumer traffic because there inside the mall and people can go inside the store and may result for a purchase to their products.
THREATS
The threats that most likely will affect them are the terrorism that is happening now at the Philippines. Because most of Watsons retail stores are at the malls and we all know that malls are crowded and terrorists’ bomb crowded places. if this thing will happen it will surely affect most of the Watsons that are located on the malls.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
VIII. MARKET ANALYSIS
CURRENT MARKET SEGEMNTATION
In every company or business you need to know your market segmentation. The Geographic, Demographic and Psychographic.
Geographic
You need to know what country to serve. And Watsons have many branches around Asia. Some are these countries:
Philippines
China
Korea
Singapore
Malaysia
Thailand and many more country around Asia.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Demographic
Also we need to know about the Age, Gender, Religion, and Nationality, Generation of the customer.
Age –all of the ages are applicable.
Gender – male and female
Religion – all of the religion are applicable
Nationality- all are applicable
Generation – Baby Boomers, Gen X & Y, all are applicable.
Psychographic
Also we need to know the social class, Personality and Lifestyle of the customers.
Social Class – all social classes can purchase in Watsons because Watsons has low prices items and also they have expensive items.
Personality – all kinds of personality are applicable to Watsons
Lifestyle- also all are applicable.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
VIII. MARKETING MIX ANALYSIS
In this part we use the 5P’s which are Product, Price, Place, Promotion and People in Sales/Marketing.
A. Product
Watsons have variety of products in different product category and Watsons provide the brands of products that are known and trusted by the consumers. Also Watsons have products that they own and only available at Watsons stores like these toiletries: BARE ESSENTIALS
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B. Price
In terms of pricing, Watsons is very accurate in changing the products prices. Like what I said on the first part of the retail pan Watsons has this kind of system that when the head office signals a change in price all the branches will accurately and immediately change the prices because if they didn’t change it in that day they will be caught by the surprise inspectors coming from the head office and they will be marked with low evaluation grade.
C. Place
The place of the store is good, because it is in a mall and it is near the LRT station and easily seen because it is near on the entrance of the mall.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
D. Promotion
Watsons has In-store promotions like posters in the wall advertising the product and also they have two flat screens showing the different products in the store. And they have this monthly promotion and for this month their theme is “Live Beautifully” they’re promoting their beauty products by having discounts, free bags if you accumulated 800 pesos worth of beauty products. And also they have a free facial and testing on the beauty products
E. People in Sales/Marketing
Watsons staffs are nice but some are not, others are very pleasing and nice to the customer but the others are gonna make your head burst because of their arrogance just like we’ve experience when we visit the store. In that kind of staff’s people will think twice to buy on that store.
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
VALENTINES PROMOTIONS
Title: A sweet deal from your Watsons Personal Care
Scheme: For every 700 worth of purchase in any Watson’s product, get 1 bundle of chocolate.
Duration: Feb 13, 14, 15
Objectives:
-To increase sales on selected Watsons own products
- To have repeat buyers
Cost of Detailed
Chocolates
1. Samba = 1 box = P70php each box = 10 pcs of samba,500 samba 50 box x 70php = P3,500
2. Kitkat = small = P12.00 x 500 = P6000
Large = P22.00 x 500 =P11000
3. Goya = P22.00 x 500 = 11000
Samba=P3500
Kitkat=P17000
Goya=P11000
Total = P31500
Plastics
1plastic = P2.00 x 500pcs = P1000
Ribbon
1 Roll of Ribbon = 50php x 3pcs = P1500
50 bundles only
Labor
2 person … Each bundle cost = 2.00php labor
1 labor needs to bundle 250pcs = P500 x 2 = P100
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Posters
4 posters only
Print – P40.00 each print x 4pcs = P120
Paper – P10.00 each x 4 = P40
Layout fee – Labor fee = P400
Total = P530
Total cost = P35530 ./ 500 = P71.06 each bundle
P71.06 / 700 worth purchased= 0.101514 x 100 = 10.15%
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Gift Cheque
Scheme : For every accumulated official receipt from Watsons get a gift cheque
A. For every P10,000 above purchase receipt get 2pcs 500 gift cheque
B. For every P5,000-7,000 purchase receipt get 5pcs 100 gift cheque
C. For every P2,000-4,000 purchase receipt get 6pcs 50 gift cheque
Duration: Jan 01, 2012 - 31,2012 only
Objectives: Increase shopper traffic in Watsons.
Cost of Detailed:
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
50pesos Gift Cheque
50php x 200pcs = P10000
Paper = 2.00 each x 200pcs = P400
Print = 3.00 each x 200pcs = 600
Total = P11000
100 pesos Gift Cheque
100php x 100pcs = P10000
Paper = 2.00 each x 100pcs = P200
Print = 3.00 each x 100pcs = P300
Total = P10500
500 pesos Gift Cheque
500php x 50pcs = P25000
Paper = 2.00 each x 50 = P100
Print = 3.00 each x 50 = P150
Total = P25250
Total cost = P46750
A. 1,000 gift cheque / 10,000 worth purchased= 0.1 x 100= 10%B. 500 gift cheque / 7,000 worth purchased= 0.0714 x 100 = 7.14%C. 300 gift cheque / 5,000 worth purchased= 0.06 x 100= 6%
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Stamp Card
Activity: Redemption
Title: Stamp Stickers
Scheme; For every 300 php worth purchase in Watson (Any brand) you get 1 sticker for stamp card promo
Duration: Sept 01- Dec 31. Can be claimed until Jan. 15
Objectives: Increase in Sales in selected and all products of Watsons
To gain customers loyalty.
Mechanics
1. A customer can avail of a Watsons Christmas promo card from September 01,2012 to December 31,2012 with no purchased
2. One stamp will be awarded for each purchase of any Watsons products at least worth 300php. No stamps must be accumulated and one stamp will be awarded for every purchase of Watsons owned products at least worth 300 php.10 stamps must be collected. all in all 20 stamps.
3.if a customer complete the promo card he/she can now present it at the Watsons in gateway and can avail the limited free movie passes (2pcs ordinary movies , 1pcs Imax movies)
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Cost of Detailed
Cards = P 5.00 each x 500pcs= P2,500
Stickers: P.50 each x 5000pcs= P2500
Movie Pass= P180 per movie x 100pcs= P18,000
= P300 per movie x 50pcs= P15,000
Total Cost= 2,500 + 2,500 + 18,000 + 15,000= P38,000
300x 20stampcard= P6,000
180 ordinary movie x 2 = P360
300 Imax movie x 1= P300
360php + 300php= P660+5php each card+10php each stickers= P615 each person win
P6000/615= 0.1025 x 100 = 10.25%
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HOLLOWEEN PROMOTIONS
Title : A thriller Surprise
Scheme : For every 1,000 pesos worth purchase in Watsons get 1 surprise gift.
Duration: Oct 20 – Nov 05 , 2012 only
Objectives: Increase in Sales of Watsons
To have repeat Buyers
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Cost of Detailed
Adult = 1000 pcs , Children’s = 500 pcs
For adults (17 yrs old and above)
Sanitizer = P25php each x 1500 pcs = P 37500
Bath liquid soap = P 30php each x 1500 pcs = P44970
Scrub = P10php each x 1500 pcs = P 15000
Total = 97470
For children = 4 to 16 yrs old
Candy’s (max,halls,pochie)
Max= 1 box = P300 php x 5 = P1500
Halls = 1 box = P300 php x 5 = P1500
Poche = 1box= P450 php x 5 = P 2250
Total = P5250
Chocolates (flattops,choco choco,hany)
Flattops 1 box P700 x 5 = P3500
Choco2x 1 box P500 x 5 = P2500
Hany 1 box P 600 x 5 = P 3000
Total = P500
Plastics
1 plastic = P3.00 w/design Halloween x P 3000pcs = P9000
Staypler
1 staypler = P 70 x 2 = P 140
Bala = 1 box = P 30 x 4 = P120
Labor 1 persons
3 persons = adults = 1500 bundle , 1 labor man needs to bundle 750pcs
750pcs Bundle x 2.00 each bundle = 1500 x 2 = P3,000
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
For Adult
97,470 + 3,000 + 2,000= P102,470/1000pcs of bundles= P 102.47 per Bundle
102.47per bundle / 1500 worth purchase = 0.0683133 x 100= 6.83%
For Children
9,020 + 1800 + 1,000= P11,500/500pcs of Bundles = P23.00 per Bundle
23.60per bundle / 1500 worth purchase=0.0157333 x 100 = 1.57%
For adults 6.83 + for children 1.57 = 8.4%
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CHRISTMAS PAPER BAG
Title: Wrap your things; give to your love one
Duration: Sept 01 – Dec 31, 2012 only
Scheme: For every worth purchased from Watsons get the Christmas Paper Bag.
A. Small Paper Bag= 200pesosB. Medium Paper Bag= 400pesosC. Large Paper Bag= 500 pesos
Objectives: To increase in Sales
To have a repeat buyers
Cost of Detailed:
Small Paper Bag
Paper Bag= P10.00each x 3,000pcs= P30,000
G. Card= P1.00 each x 3,000= P3,000
Print= P3.00 each x 3000= P9,000
Medium Paper Bag
Paper Bag= P15.00each x 3,000pcs= P45,000
G. Card= P1.00each x 3,000pcs= P3,000
Print= P4.00 x 3,000pcs= P12,000
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Large Paper Bag
Paper Bag= P20.00 x 3,000= P60,000
G. Card= P1.00each x 3,000pcs= P3,000
Print= P5.00 x 3,000pcs= P15,000
Small- P42,000 total cost / 3,000pcs=P14.00per Pcs / 200 worth purchased=0.07 x 100= 7%
Medium- P60,000 total Cost / 3,000pcs= P20.00per pcs / 400 worth purchased= 0.05 x 100= 5%
Large- P78,000 total Cost / 3,000pcs= P26.00 per pcs / 500 worth purchased= 0.052 x 100= 5.2%
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
IN-STORE Flat Screen
Objectives: Inform customers of your product offering
Make customers aware that you have promotions
Cost of Detailed
40 inch LG flat screen = P40000 x 2 = P80000
Layout design to flats screen = P3000
Labor to put the flat screen Tv = P410
Total = P 83410
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Transit Ads (Bus)
Objective: Strengthen the images of Watsons
Cost of Detailed:
Bus skin (Don Mariano bus)
Each bus skin cost = P90,000 x 15pcs of bus= P1,125,000
Labor 10 persons
Minimum salary = P410 x 10 = P4100 x 5 days = P20,500
Company fee = P 100,000
Total cost- 1,125,000 + 20,500 + 100,000 = P1,245,500
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
IN-STORE RADIO ADS
Objectives: inform customers of your product offering
Cost of Detailed:
I.T Expertise Fee – P15,000
DJ Fee – P12,300 per Month
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
IN-STORE POSTERS
Cost of Detailed4 posters only
Print – P40.00 each print x 4pcs = P120
Paper – P10.00 each x 4 = P40
Layout fee – Labor fee = P400
Total = P530
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Cost of Detailed4 posters only
Print – P40.00 each print x 4pcs = P120
Paper – P10.00 each x 4 = P40
Layout fee – Labor fee = P400
Total = P530
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Title: Bring in Baskets
Scheme: give shopping baskets for the customers for their convenient.
Objectives: To give more shopping convenience to the customers.
Cost of Detailed:
Baskets = 100pcs x 40 pesos each = 5,000
Watsons Sticker logo = 100pcsx10 = 1000
Total Cost = 6,000 pesos
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Title: Bring in the Benches
Duration: Whole Year
Scheme: Place Benches at the store.
Objectives: to give our customers something to rest on.
To give the customers convenience.
Cost of Detailed:
Benches = 4pcsx2000 each = 8,000 pesos.
Total Cost = = 8,000 pesos
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Title: Employee of the Month
Duration: whole year
Scheme: Monthly Evaluation of the employees and announcement of top 3 performers
Objectives: for the employees to have bonding time.
To evaluate the employees and teach them where did they go wrong.
Cost of Detailed:
Price for the Top 3 employee = 5,000 each x 3 = 15,000 per month
Certificate w/ frame
Paper = 1pack = 60pesos
Printing = 5pesos each x 3 = 15
Frame = 50 pesos each x 3 = 150
Total Cost = 15, 225 per month x 12 months = 182,700 Pesos
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
FAR EASTERN UNIVERSITYINSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE
Change floor design of the Store
Objectives: To make the retail store spacious
Cost of Detailed:
Labor = 3 x minimum wage 420 = 1,260 pesos
Free Food
Lunch and Snack
200 each per person x 3 = 600
Total Cost = 1,860