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Mike Lee, Strategy Advisor, AARP Mark Tobias, President, Pantheon The Future of Content Distribution Tuesday, December 16, 2014 Hashtag: #tech14 Mike Lee’s Supplemental Slides
M i k e L e e , S t r a t e g y A d v i s o r , A A R P M a r k To b i a s , P r e s i d e n t , P a n t h e o n
The Future of Content Distribution Tu e s d a y, D e c e m b e r 1 6 , 2 0 1 4 H a s h t a g : # t e c h 1 4
Mike Lee’s Supplemental Slides
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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AARP Near Me API to wearable
AARP Member Advantages app using Near Me API
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AARP Near Me API to wearable
Yelp Monocle View Google Glass Compass App
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AARP Near Me API to wearable
Prototype AARP App for Google Glass: Discounts Compass
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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A peek at AARP Everywhere
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A peek at AARP Everywhere
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A peek at AARP Everywhere
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A peek at AARP Everywhere
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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Inv is ib le and predic t ive apps
Mary Meeker’s Annual Internet Trends Report
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Inv is ib le and predic t ive apps
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Inv is ib le and predic t ive apps
Google Now PredicGve Knowledge Boxes
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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Act i v i t y t racker l i nked to loya l t y p rogram
AARP Rewards For Good on AARP.org
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Act i v i t y t racker l i nked to loya l t y p rogram
AcGvity trackers including the Fitbit (#3)
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Act i v i t y t racker l i nked to loya l t y p rogram
Walgreens Balance Rewards for Healthy Choices
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 O l d m e d i a r e b o r n • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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The resurgence o f i n te rne t aud io
Runaway hit serial podcast
Audio without the book
Narrated news
Audio UI
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• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
Concepts
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Forrester Research Mobi le Mind Shi f t
Forrester’s thinking about “mobile moments” collected in a highly regarded book
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Forrester Research Mobi le Mind Shi f t
Template for ploWng mobile moments
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Forrester Research Mobi le Mind Shi f t
Worksheet to think through implemenGng mobile moments
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M a r k To b i a s P r e s i d e n t P a n t h e o n m a r k @ p a n t h . c o m 7 0 3 - 8 3 5 - 9 3 3 0 @ m t o b i a s
Contact Us M i k e L e e S e n i o r A d v i s o r , D i g i t a l S t r a t e g y A A R P D i g i t a l S t r a t e g y & O p e r a t i o n s m s l e e @ a a r p . o r g @ c u r i o u s l e e
