SUPPLY CHAIN MANAGEMENTSUMMER SCHOOL
In Cooperation with The Logistics Institute (TLI) - Asia Pacific / National University of Singapore
12th - 23rd June 2017
School of ManagementFH OÖ Campus Steyr
www-en.fh-ooe.at/campus-steyrwww.logistikum.at
SUPPLY CHAIN MANAGEMENTSUMMER SCHOOLWelcome!The Supply Chain Management Summer School offers an ideal opportunity for a selected group of highly-motivated and talented students from the National University of Singapore and the University of Applied Sciences Upper Austria to experience challenging real business cases and workshops in the field of Supply Chain Management. This intensive, two-week programme was designed in cooperation with The Logistics Institute (TLI) - Asia Pacific and combines sophisticated theory with hands-on practical experience in industry. We really look forward to meeting you, to a lively exchange of views, and to a successful SCM future!Prof. Dr. Markus Gerschberger This Supply Chain Management Summer School is adopting a case-based learning approach with workshops and case studies conducted by professors from the LOGISTIKUM. It is well known that the LOGISTIKUM provides educational content with high practical industrial relevance and innovative solutions for companies with state-of-the art expertise. Therefore, I believe the Summer School will provide a unique and enriching experiential learning opportunity for NUS students to gain a broader understanding and insight into European logistics and supply chains. At the same time, it will also provide great opportunities for networking between students of NUS and University of Applied Sciences Upper Austria. This will in turn help to promote international cooperation of partners throughout the value chain which is of fundamental importance for the future economy (especially for Singapore).Prof. Tan Kok Choon, PhD
SUPPLY CHAIN MANAGEMENT SUMMER SCHOOL
Summer School set-upThe summer school cases follow the logic and the lines of a supply chain
• starting with supplier evaluation,• usage of multimodal transport to utilize transport,• set-up of SCM in a company from scratch down to customer delivery,• customer segmentation, • and ending with the question of last-mile delivery.
Schedule
SUN11 June
MON12 June
TUE13 June
WED14 June
THU 15 June
FRI16 June
SAT17 June
SUN18 June
MON19 June
TUE20 June
WED21 June
THU22 June
FRI23 June
SAT24 June
Sightseeing Hallstatt
Sightseeing Vienna
Case Description and Set-up
Prof. Dr. Markus Gerschberger
All cases are designed similarly and consist of the following segments:
• Company tour• Problem description by management team• Case discussion with lecturer• Case preparation time• Case presentation and discussion of results • Essay
The time required to complete a case takes from 1,5 to 2 days depending on the location of the partner company and the complexity and difficulty of the case.
Lectures
Markus Gerschberger is professor for supply chain management at the University of Applied Sciences Upper Austria and heads the research group ‘Supply Chain Management’ at Logistikum Steyr. He has more than 40 publications in refereed journals, books and conference proceedings. He was honored in 2013 with Emerald’s highly commended paper award and as first-runner up for the Austrian Logistics price. In 2011, he was awarded as young researcher of the year of the University of Applied Sciences Upper Austria.
Lisa-Maria Putz, MA Lisa-Maria Putz is research project manager in the area of sustainable freight transport at the University of Applied Sciences Upper Austria. She heads the research group ‘Research and Education on Eco-Friendly Transport’ and does a PhD about motivational aspects in teaching sustainable development. She received a price as young researcher of the year 2014 of the University of Applied Sciences Upper Austria. In 2015 she received a scholarship of the Sohmen Far East Foundation and spent one month in Asia to establish a (scientific) network about inland waterway freight transport in Asia.
Prof. DI Hans-Christian Graf Hans-Christian Graf is Professor for Logistics and Logistics Technologies at the University of Applied Sciences Upper Austria since 2008. His research focus is on Physical internet technologies, geo positioning and real time decision making technologies in warehousing and transport. He represents 25 years of management experience in logistics businesses in Austria and Central Europe and is author of the white book for logistics technologies. His present interest is in business integration and business models for coopetition.
Mag. Markus Böhm Markus Böhm is management consultant for logistics and finance with more than 15 years of retail experience. From 2010 to 2016 he was the CEO of an Austrian leading Retailer and Wholesaler with about 6000 employees. In 2014 he was responsible for Austria’s first nationwide online service with home delivery of grocery. This activity - based on a research project with Logistikum Steyr (Prof. Lengauer) - was awarded by the Austrian Federal Ministry of Transport.
Case company: EREMA, Unterfeldstraße 3, 4052 Ansfeldenhttp://www.erema.at/en/home/
Industry Producer of plastic recycling systems – global leader
Case lecture Prof. Markus Gerschberger
Case content This case focuses on supplier management through quantitative and qualitative analysis of data from a real company. In the process of solving the case, students have to determine and operationalize what constitutes a critical supplier and materials, make sense of the data provided, and identify the most critical materials and develop purchasing strategies.
Case EREMA: We close the loop
Topics treated in this case Supplier managementPerformance measurementQualitative and quantitative data analysis
Venue of the workshop: Port of Enns including port and company visit as well as theoretical input in an interactive setting. Transport cases will be handed out (one day). Final work out and presentation of transport cases happens at the University of Applied Sciences Upper Austria, Campus Steyr (1/2 day).
Industry Logistics
Workshop lecture Lisa-Maria Putz, MA
Workshop content The workshop focuses on efficient multimodal transport planning with regard to cost, time and CO2 emissions. Students receive a theoretical introduction on multimodal transport and on European waterways (focus Danube). Based on this information they will simulate an optimized transport solution on the LEGO-transhipment simulator. Following to a port visit as well as a company tour they will receive a transport case which they have to work out and present individually on day two at the University of Applied Sciences Upper Austria, Campus Steyr.
Workshop Multimodal Transport on the Danube Waterway (Duration: 1 ½ day), Ennshafen, Donaustraße 3, 4470 Enns; www.ennshafen.at
Topics treated in this workshop
Multimodal transport planningEuropean waterways (focus Danube)
Case company: TKL Lebensmittel Logistik, Hermann-Gebauer-Straße 3, 1220 Wienhttp://www.tkl.at/de/index.html
Industry Logistics provider in grocery industry
Case lecture Prof. Hans-Christian Graf
Case TKL
Although the consumption of classical frozen food is stable since several years there is a constant change in the European frozen food market. New products or product lines appear and market players change. Because frozen food logistics is one of the most expensive food supply chains, retailers tend to outsource this specific field. The Austrian TKL group acts as neutral logistics provider for international producers and regional retailers. To meet the challenges of the market and to achieve best service levels a logistics solution has to be analyzed and improved for: imports of frozen products, central/decentral warehousing, shop distribution to more than 1000 outlets and for gastronomy businesses.
Case content
Topics treated in this case
Market analysisMaterial flow and warehouse planningWarehouse management systemsLogistics technologiesIS connectivityOutsourcing contractsSC performance measurements
Case company: voestalpine Steel Division, voestalpine-Straße 1, 4020 Linzhttp://www.voestalpine.com/group/en/?lang=en
Industry Steel producer
Case lecture Prof. Markus Gerschberger
Case content This case focuses on customer relationship management. The idea is that different customer requirements lead to different logistics services needed to satisfy customers. Different logistics services create different costs and therefore should be billed to customers. Idea of this case is that students develop a procedure on how to systematically create channels and logically assign customers through quantitative and qualitative analysis of data from a real company. Finally costs per ton of steel per channel have to be calculated.
Case Steel Corp: Using Logistics Criteria to Segment Customers
Topics treated in this case Customer segmentation and alignmentTotal cost of supplyMarket channeling
Industry Unimarkt is a Food Retailer, ‘Post’ is a Logistics and Postal Services Provider
Case lecture Prof. Efrem Lengauer, Mag. Markus Böhm
Case content This case focuses on eGrocery in Austria, including home delivery and pick-up possibilities from a real multi-channel retailer and a logistics and postal service provider. In the process of solving different cases, students have to develop an integrated logistical model for a multi-channel-retailer, including a sales forecast model.
Case eGrocery – Home Delivery of Fast Moving Consumer Goods
Topics treated in this case State-of-the-art in international eGrocery Sales forecast modelPick-up-Process and capacity modelBoxes & packaging for fresh food and frozen foodMarketing concepts to boost demand
Case company: Unimarkthttps://www.unimarkt.at/unternehmen/philosophie/
Travel and Accommodation
In Steyr we have a great company rate 60 € per night incl. breakfast and WiFi with the “Stadthotel Styria****”. So, for the stay in Steyr we recommend to book there with the use of the promotion code: Summer School FH Steyr.
Finance and CostsTeaching fees and business trips are sponsored by the University of Applied Sciences Upper Austria. All travel and accommodation expenses have to be covered by the participants. Hotels range from € 60,- to 180,- (app. SGD 100,- to 270,-) per night and person. Taxis from the nearest Airport in Linz (www.linz-airport.com) to Steyr cost app. € 70,- per trip. Train tickets from Steyr to Vienna and back are about € 70,- (www.oebb.at/en).
Stadthotel Styria****Stadtplatz 40-42contact person: Mr. Thomas VildingA-4400 SteyrT.: 0043-7252-51551F.: 0043-7252-51551-51mail: [email protected]: www.styriahotel.at5 minute walk to the University
Boutiquehotel StadthalleEco-friendly, 25 minute walk to the centre, 7 minute walk to main shopping street (Mariahilferstraße)[email protected], www.hotelstadthalle.at
Vienna ***hotelsMotel One HauptbahnhofAt the new main train station (Wien Hauptbahnhof), near Belvedere [email protected], www.motel-one.com
Vienna **hotelsKolping Wien zentralLow budget hotel, around the corner of the famous ‘Wiener Naschmarkt’ & one of the oldest cafés [email protected], www.kolping-wien-zentral.at
Below is a list of recommendations for the accommodation in Vienna. All hotels are accessible by public transport. Please book individually at your choice. It is recommended to make the reservations as soon as possible, as during high sea-son only few rooms are left.
Steyr
Vienna
SightseeingThe program includes trips to Hallstatt and Vienna. The trip to Hallstatt will be a one-day event, while the trip to Vienna will to last three days.
Hallstatt
Hallstatt is famous for its scenic landscape and historic buildings and in 1997, Hallstatt was even declared a UNESCO World Heritage site. A town so beautiful that the Chinese built a full-scale replica of it on the other side of the world. If you want to know more about the city please follow the link http://www.hallstatt.net/about-hallstatt/.
We will depart from Steyr Thursday morning (15th of June) by bus, the costs for the bus ride are covered by the University of Applied Sciences Upper Austria. After arriving in Hallstatt in the morning, the suggested schedule for the day is as followed:• 09:00 a.m.: Ascent with the Hallstatt funicular railway• 09:30 a.m.: Guided tour of the Salzwelten (salt mine)• 11:30 a.m.: Lunch (optional)• 02:00 p.m.: Ascent by Dachstein cable car, guided tour of the giant ice cave or
mammoth cave • 04:00 p.m.: Tour of Hallstatt including the ossuary. Duration: about 1.5 hours.
Afterwards, our bus will take us back to Steyr, where we will arrive at approximately half past eight. The above-mentioned program is € 60,-.
Vienna
The journey (train ride) from Steyr to Vienna (and back) has to be organized individually. The normal price range for a train ticket is between € 40,- and € 80,-. However, if you book the tickets well in advance the prices can be as low as € 20,- for a return ticket. So, please ask your buddy in due time to get informed about the different ticket options.
We recommend departing from Steyr in the afternoon of Friday the 16th of June. That way you will get to enjoy the city and it won’t be a problem to make it to the meeting point at the castle of Schönbrunn in time the next day. Because on Saturday, the 17th of June a sightseeing tour is planned. After getting to know the city together on day 1, you will have time to explore Vienna individually on the second day.
Vienna, the capital of Austria has always played an important role in the different phases of the European history due to its location in the centre of Europe. This is certainly also a reason for the many different impressive buildings, monuments and parks. Regarding life quality, Vienna leads the 2016 Quality of Living Ranking by the international Mercer Consulting Group for the seventh consecutive year.Major tourist attractions include the imperial palaces of the Hofburg and Schönbrunn (also home to the world’s oldest zoo, Tiergarten Schönbrunn) and the Ferris wheel at Prater (amusement park). The most popular museums are Albertina, Belvedere, the twin museums Kunsthistorisches Museum and Naturhistorisches Museum, and the Technisches Museum Wien.
Mr. Hans-Christian Graf will give more detailed information on the various sights during the day.
Buddy SystemWe have two main objectives that we would like to achieve with our buddy network: providing help to the students participating in the summer school program and encouraging networking among students. After your application, your assigned buddy will get in touch with you via e-mail. The ratio between local and exchange students will depend on the number of registrations of incomings and those of locals. It is possible that some buddies support more than one incoming student. Your buddy will be a student from one of the following degree programs: International Logistics Management (Bachelor) or Supply Chain Management (Master)
Before your arrival and during your stay your buddy will support you with:• Transport arrangements from/to the airport• Linguistic support• Cultural guidance• Tips for activities in the different cities (Steyr, Vienna, Hallstatt,…)
Due to the assumption that the students will arrive individually, we recommend to clarify specific questions with your buddy. Please find general information on travel options below. Your buddies can surely support you in booking activities, train rides etc. and can help you find the best prices.
Contact for QuestionsAbout content and summer school cases – your host:Prof. Dr. Markus Gerschberger, Head of Supply Chain Management research department, [email protected] About organisational matters:Martina Kalchmayr, LOGISTIKUM, [email protected], Tel: +43 5 0804 33201
Fotos: FH OÖ, Fotolia, Hochhauser, Smetana, iStock, Groisboeck
Time table
Wee
k 1
(11.
06 -
18.0
6.20
17)
Wee
k 2
(19.
06 -
23.0
6.20
17)
HAGENBERG | LINZ | STEYR | WELS
University of Applied Sciences Upper AustriaSchool of Management, Supply Chain Management
Wehrgrabengasse 1-34400 Steyr | AustriaProf. Dr. Markus GerschbergerPhone: +43 5 0804-33250Fax.: +43 5 [email protected]
