Supply chain marketing:Value creation through thetextile chainAndreas DornerGlobal Marketing DirectorLenzing Textile

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Value through innovation inthe textile chain

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Textile value chain: Yarn

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Added value on TENCEL

Grimsby / UKMobile / USA Heiligenkreuz / AT Lenzing / ATunder construction

Made in US Made in EU

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Spinning innovation –Air jet and Lenzing fibers

Up to date Air Jet spinning sytems: Rieter J 20 und Murata MVS 870

Lenzing Fibers have the best quality tobe processed on high end spinningmachines like Air Jet

Cooperation with leading machinerymanufactures guarantee LenzingFibers first choice at customer level

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Textile value chain: Fabric

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Value more performance: moisture management for seamless knitswith TENCEL®

Seamless technology for knits:

TENCEL® is suitable for this technology

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Value: Texile Forecasts

Trend informationtrend offices

Stylesight

…

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Trend colorsApparel

Womenswear

Menswear

Lingerie

Interior

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Textile value chain: Finishing

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Innovation in dyeing & finishingSavings (cold pad batch)

T-Shirt made of 100% TENCEL® A100

1/2 Dyestuff1/2 Chemicals1/2 Energy1/2 Water2/3 Processing time

Trouser made of 100 % TENCEL®

1/3 Dyestuff1/2 Chemicals1/2 Energy1/2 Water

Research on the right dyestuffand chemicals safes moneyfor the textile chain

Development of new chemicalsand processing routs

Cooperation with chemicalcompanies

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Denim made out of TENCEL®

stand aggressive finishingStrong aggressive and mechanical finishing requires robust raw material.

TENCEL® is the only man made cellulose fiber which survives the traditional denim process.

Denim process

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Textile value chain: product

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BOTANIC BEDBed linen

Mattress ticking

Comforter

Mattress Foam

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TENCEL in DenimPerformance

Comfort

Sustainability

Skin friendly

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TENCEL DENIM TRENDSLadies Denim

Soft not raw

Skinny Silhouettes

Color INDIGO

Comfort with high stretch

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Blouses Shirting

Skin friendlyClimate controlMoisture absorbentSilky touch

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Wool Blends with TENCEL A 100Lightness

Soft hand

Elegant luster

Summer wool

Natural and Botanic

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Workwear

Skin friendlyClimate controlMoisture

absorbent

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ActiveClimate controlSkin friendlyMoisture absorbentPerformance

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MobilityCar seat

Plastic reinforcement

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Skin care with TENCEL C

100% TENCEL®

Skin repairAdditional Moisture Climate controlCosmetotextiles

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Upholstery

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Textile value chain: Fabric

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Retail / Brand

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Globale Customer focused network

1) per 31.12.2011

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Value sourcing knowledgeGlobal offices help to service global retailers:

Supply chain management

Fabric certification as a guarantee for quality

Innovation meetings – transport product ideas

Merchandising organization

B to B Sourcing plattform (www.expo-tex.com)

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In touch with

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End Consumer communicationLenzing’s blog – social media activities

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End consumer value branding

Gesamt

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50.000.000

100.000.000

150.000.000

200.000.000

250.000.000

300.000.000

350.000.000

400.000.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012(est)

2012 - over 350 mio of Lenzing fiber brands in the market

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What´s next ?

Increase end customer perceived benefits of TENCEL

What should Lenzing do to increase your market share and the visibility of TENCEL® at the Global Retail and End consumer ?