Supply Chain Opportunities & Challengesin transport technologies

Dave Wright, Coventry University

IntroductionOpportunities:• Where they come from, rather than

specific technologiesChallenges:• What they are and how we might

address them, rather than specific technologies

Opportunities• Will come from the continued growth in the

demand for transport• World population growth:

2010: 6,800,000,0002020: 7,600,000,0002030: 8,260,000,000

During this period EU population remains fairly static

Opportunities• With population growth and economic

growth comes growth in the demand for personal mobility.

Vehicles per 1000 head of population1998 2008 Growth 2013

USA 780 842 8% 797

W Europe 507 593 17%

E Europe 157 300 91%

China 9 36 400% 85

India 7.6 13.2 74% 18

Opportunities

• Huge growth itself generates other opportunities, for example: – Congestion and Capacity– Multi-Modal Systems– Business Models

• Making and end to end journey as easy as buying a take-away pizza

Opportunities

• KPMG Global Survey results quote:

“72% of respondents see ‘Mobility As A Service’ as an alternative to car ownership”

Opportunities• Technologies such as:

– RFID– GPS– Cloud computing– Proximity Detection– Communications; V2V, V2I– Control Systems– Smart Ticketing– Statistically-based predictive modelling

Challenges

• If there are so many opportunities, what aren’t we falling over each other flooded with new and exciting product and service innovations?

• Because the challenges are, well …• Challenging!

Challenges• Generic issues, affecting transport

technologies just as much as anything else;– Access to Finance– Access to Market– Innovation– IP Ownership– Time

• And, by the way, just where is the supply chain?

Innovation• 3000 ideas generate 100 projects, which in

turn generate 2 product launches, of which 1 is successful

• 1 of 3 launched products fail despite research and planning

• 1 of 4 products that enter development make it to market

• 46% of all resource allocated to new products is spent on failed products

Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success

Access to market …?

IP Ownership

Tenacity

Tenacity

Innovation

• But, even the best sometimes get it wrong…

Personal Mobility

If it ain’t broke….

The beta product?

Catching on, or Egg freckles?Killed by the ‘killer feature’

Time is precious..?

• Most SMEs would rather give you Five Euros than Five Minutes

What to do?• Persevere• Encourage• Engage• Collaborate• Support

– Horizon 2020 earmarks Euro 619 million specifically for innovation in SMEs

OPTIMISM

Thank you for your attention

Dave WrightCoventry University / Coventry University Enterprises Ltdd.wright@coventry.ac.uk