Supplying and consuming sustainable food.
MÄRKISCHES LANDBROT
Feeding the planet sustainably, 19. - 20.11.2012, Brussels
content
MÄRKISCHES LANDBROT GmbH
facts & figures
Our Bread
fair & regional
Demeter
EMAS – Eco Management and Audit Scheme
GRI - Global Reporting Initiative
GWÖ - Balance of Common Welfare
MÄRKISCHES LANDBROT GmbH
Ecological supply bakery in Berlin-Neukölln.
Sales 6.5 Mio. €.
47 employees.
Processing of 1.700 mt grain per year.
7.500 loaves of bread daily.
40 types of bread, 14 varieties of bread rolls, 8 kinds of pastries
and 6 types of white bread.
Delivery to specialist Natural Food stores, Organic Supermarkets,
Department stores, Schools and Children nurseries in Berlin /
Brandenburg.
Economic targets
Growth limit 10.000 kg per day.
Growth only in product quality and common welfare.
Donations min. 10 % of annual net profit (after tax).
Quota of equity capital min. 50 %
Equity yield rate max. 10 %
Cash flow limited to 15 %
In case of shortfalling or exceeding the limit, the management
will countersteer in favour of sustainability.
The right to Nourishment
1 billion people are starving -
and do not participate in the market share.
1 billion people are ill because of excess nutrition.
53.000 humans die daily out of hunger-
Political measure
Raise nourishment competence!
Train the knowledge and capabilities of citizens.
Max Rubner Institute “National Study of Consumption and Lifestyles” –
Organic customer lives and eats healthier.
Organic customer accelerates clearly faster in the un-learning of cultural and personal eating habits (e.g. less meat, sustainable lifestyle).
Märkisches Landbrot
Nourishment competence
Wholemeal products 83 %.
- Such as staple diet high fibre, amino-acids from sprouted grains.
High content of Vitamins, Minerals.
versus Malnutrition
e.g. costs in Germany of diet-related civilization illnesses approx. 130 billion € per year.
Food waste
MÄRKISCHES LANDBROT 2 %
versus – Bread Industry 15 %
Food waste in Western world 50 %
Political measures
Force trade and produciton companies to a “Loss
Contribution” which also includes Subcontractors.
Innovative adapted research
of technologies.
MÄRKISCHES LANDBROT
Daily fresh stone mill grinding of grain.
Sprouts of Spelt & Rye are produced on a daily base.
Whole grain –whole Food.
(Versus - EU funded research fields for functional foods).
Political measure
Promotion of research for Ecological Nutritional values.
Adaption Research - promotion and politically
consistent with sustainability -
participative and interdisciplinary -
transfer of research and knowledge.
our
bread
Mühle
wasser
Declaration of content
MÄRKISCHES LANDBROT
100 % declaration of content.
versus
100 non declaration obligatory additives which are allowed in Germany in bread alone.
Political measure
Publication of all food additives - also genetically
modified GMO food labelling.
Shorten lists for additives – organic shows that it works.
Levels and kinds of residues in food should be reduced
and shortened clearly.
fair & regional
MÄRKISCHES LANDBROT
Charta and round tables.
Entire value-added-chain and regional economic cycles.
Rural farming.
versus
Import of protein plants for animal feeding.
Export chicken legs and wings to Africa.
Price for 1 kilo of pork – 3,00 €.
EU agreement to empty the sea of fish around Africa.
Palm oil from Indonesia for cars – neo-colonialism.
fair & regional
Trading
Relations
- Binding purchasing and delivering contracts
- Agreements on type and quantities of crops
- Paying fair prices which allow for ‘making a living‘
- Mutual support in emergency situations
Social Issues
- Offer training positions
- Offer on the job training
- Support regional or local social projects
- Measures for the exchange of knowledge and experience
Environmental
Issues
- Support and use renewable energies
- Reduce packaging
- Publish environmental activities
Transpa-
rency
- Guarantee transparency about the entrepreneurial activities
- Inform the public adequately
- Positioning to regional issues
Regionality
- Use regional raw products
- Support regional producers
- Label regional products
- Communicate the advantages of regional products
Demeter farming
Demeter farming
MÄRKISCHES LANDBROT
100 % demeter certified products means eg:
Highest ecological standards.
No partial Farm Conversion.
Regulation of
- appropriate Animal Husbandry,
- Compost generation and
- compliance in keeping “Cycle Thinking”.
Political measure
According to World Report on Agriculture IAASTD:
- “The most sensible being a promotion of the Subsistence Economy in
Asia, Africa and Latin-America”
- “Advantage of Self-Sufficiency according to ecological principles”
- “Demand application of Diversity of local Seeds”.
According to Prof. Dr. Radermacher member of Club of Rome:
“ Dematerialise lifestyles to the point of culturally affected lifestyles
so e.g. support local theatre workshops in villages rather than
travelling around the world”.
Political measure - tax
Suspend VAT for ecological products for 10 years
ecological farming creates verifiable less environmental costs
in order to support the food economy through relief during the transition period
and to stimulate the necessary product potential.
Abolishment of all grants for energy-intensive industries.
Tax relief of the work factor in farming.
Political measure on
Organic farming =system approach for sustainability
Soil, air, water, noise, smog still considered “free goods” -
internalising of all corresponding costs.
Consistently avoid straining wastewater sewage and air.
Independency from critical company materials.
Recycling of production waste.
Stop ground sealing or rather compensation methods.
Introduce nitrogen tax.
On communal level closing of the food cycling (composting and organic gasification).
Purchase right of first refusal for organic companies to buy state-owned land.
No land grabbing.
Political Measure on
Animal welfare
Species-appropriate animal husbandry according to ethic aspects.
Acceptance of the criteria of ecological farming into animal welfare law as common binding minimum standard for animal husbandry.
Immediately stopping of subsidies for large stable complexes.
Enforce commitment relation farm land to number of animals on farm.
EMAS – Eco Management and Audit Scheme
ISO 14001
MÄRKISCHES LANDBROT
continuously certified since 1995
Political measure
implementation commitment for all companies
environmental management system
ecological balance
establishing of key data for efficiency of resources
common welfare balance
closing of legal gaps which allow externalization of
environmental expenses on a corporate level
flanking with politico-economic measures (e.g. relief
on business tax)
Global Reporting Initiative
MÄRKISCHES LANDBROT
global reporting initiative (GRI), level A
product carbon footprint (PCF) for all products
website
Nachhaltigkeit in Strategie und Geschäftsmodell
- Nachhaltigkeitsorientierung allgemein
Political measure
Balance of common welfare
Agricultural subsidies only for public goods -
targeted payments for environmental performances in farming,
determination of sustainability standards for good sustainable practise,
work places, special environmental performance, measures for carbon sequestration,
protection of water, air, climate protection, biodiversity.
Establish “Socially Ecological Market Economy”.
ECO- / EMAS- / GWÖ - balances should be rewarded with tax relief.
Establish Zero Growth Strategy
Economic Performance of a Nation must/ should be -
measured in accordance with the NWI – (national welfare index) instead of the GDP – (gross domestic product)
with 21 variables.
NWI includes -
housework, voluntary activities,
social factors such as distributive justice, expenses for health, education, crime,
damages for soil, air, water, health, traffic or
reductions of natural capital such a soil, air, forests, resources, diversity of species, climate.
Raise costs for Transport -
Increase toll charges for motorways and impose toll charges for country roads.
Enforcing the right to Nutritional Sovereignity Worldwide
through WTO regulations.
Farming with special status
“Protective Tariff” are acceptable.
Enforcement of Sustainability Standards,
total reduction of Agricultural Export Subsidies
increase the Transparency of Food Product markets.
Political measure
Secure the right to nourishment - globally and regionally.
Complete abolishment of all export subsidies.
Promotion of research for farming and nutrition and development of approaches for the appropriate technologies with active local participants.
Special status of agriculture with WTO trading regulations.
Sustainability standards in regards to import of animal feed and food.
Prohibition of speculations with food.
Precedence of nutrition over energy.
Promotion of small Rural Structures – Subsistence Economy.
Life cycle assessment versus Corporate Responsibility.
Political measure
Specific promotion of cultivation of local green manure.
Clearly increase percentage of support funds and corresponding crop rotation.
Research funds for the further development for farming green manure.
Conversion programme for the change in diet.