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The Federation of Thai Industries, together with IMPACT Exhibition Management and Informa Exhibitions joined forces to present Beyond Beauty ASEAN-Bangkok 2016, which was a resounding success, reinforcing its status as the region’s leading exhibition for the beauty industry.

EVENT SUMMARYThe 3rd edition of Beyond Beauty ASEAN-Bangkok 2016, held from 22-24 September 2016, at Challenger 3, IMPACT Exhibition & Convention Center, Bangkok, Thailand, served as a one-stop platform for the introduction of leading products and innovations of the beauty and cosmetics industry, in response to the rising demands in the ASEAN region.

Beyond Beauty ASEAN-Bangkok 2016 occupied 20,000 sqm of exhibiting space with 428 exhibiting companies (an increase of 39% from 2015) from 17 countries, including 10 international pavilions: China, Germany, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan and Vietnam with strong support from IKW, STANPA, KOTRA and POLCHARM. The 3-day trade exhibition attracted more than 12,358 trade visitors from 81 countries including Australia, Cambodia, Canada, China, France, Germany, Hong Kong, India, Italy, Indonesia, Japan, Korea, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Spain, United Arab Emirates, United Kingdom, United States of America, Vietnam and many more. In conjunction with exhibition were the BBAB Trends Conference (co-organized with inFASH), Aesthetics & Dermatology Congress, and many more workshops & seminars. More than 30 renowned professional international industry speakers provided great insight into a variety of key industry topics.

Beyond Beauty ASEAN-Bangkok 2016 effectively served as a hub of trade, knowledge and networking where beauty industry players were able to exchange ideas and establish possible commercial connections with local and international organizations. Both exhibitors and visitors also explored opportunities to expand their business within the ASEAN region.

The event also served as the best gateway to the expanding Southeast Asian beauty and cosmetics industry, which has enjoyed phenomenal growth over the years, and is anticipated to accelerate its growth with the upcoming establishment of the ASEAN Economic Community.

20,000sqm of

floor space428exhibitingcompanies

12,358attendees

10National&group

pavilions

81visiting

countries 245

VIP buyers

17exhibitingcountries

Beyond Beauty ASEAN-Bangkok 2016, at a glance

Supported by:

Endorsed & Supported by:

Media Partners:

12,358Attendees

81VisitingCountries

VISITOR SUMMARY

’

Overall visitors classified by countries How would you rate Beyond Beauty ASEAN-Bangkok 2016?

How satisfied were you with Beyond Beauty ASEAN-Bangkok 2016?What is the purpose of your visit?

33% 67%Local

International

Excellent

Very satisfied Satisfied Fair

Very Good Good

73% 18% 9%

68% 29%3%

Source new products, suppliers

Place / plan orders with suppliers

Gather market information, networking

Visit exhibitor / suppliers

Attending the conference

Evaluate the show for future participation

42%

29%

11%

8%

5%

3%

“This show is interesting. There are a lot of products here. Actually, I come here to find whitening and anti-aging products, as well as some packaging, and there are a lot to be found in this show. The show is great and well-organized. There are many exhibitors from many countries. I can find many products. This is very satisfying.”

Eric Tee Wei Long, Managing Director – Vitality Synergy Sdn. Bhd. (Malaysia)

VISITOR AUDIENCE

Owner, Director, GM

Manager

Buyer

Media

Beautician

Medical

Chemist

Other

28%

22%

19%

13%

9%

4%

3%

2%

Job Function Decision-making Power

Final decision Influence & recommend

Specify a need Play no part

45% 37%

14%

4%

Achieved as a result of visiting…

94% of visitors successfully achieved their event objectives

87% of visitors successfully sourced products and identified suppliers

63% of visitors found new ideas & inspiration

AustraliaCambodiaCanadaChinaFranceGermanyHong KongIndiaItaly

IndonesiaJapanKoreaLao PDRMalaysiaMyanmarPhilippinesSingaporeSpainUnited Arab EmiratesUnited KingdomUnited States of AmericaVietnam

Countries.

The top counties were:

International tradevisitors attended from

Achieved as a result of exhibiting…84% of exhibitors found new buyers and potential customers

82% of exhibitors generated new enquires / sales leads

87% of exhibitors were satisfiffiified with their investment of time and money

78% had meetings with VIP hosted buyers during the event

79% rated the quality of visitors as good or excellent

86% agreed that BBAB was the best place to meet buyers in the region

91% would consider exhibiting at BBAB 2017 again

20,000 428

Exhibitingcompanies17

Exhibitingcountries

10National &

group pavilions

EXHIBITOR SUMMARY A stunning number of 428 exhibitors, of which 47% were Thai companies, participated in the exhibition. 227 international companies came from 17 countries, China, Germany, Hong Kong, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Poland, Singapore, Spain, Taiwan, Thailand, Turkey, United States of America and Vietnam. The exhibitors showcased their products, innovations and services and received an overwhelming response from the local and international visitors.

10Pavilions from China, German, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan, Vietnam

“I heard from my doctor friends - they recommended this event as there will be a lot of doctors and beauticians at the show. And they were right! The show is very nice because the hall is very big and there’re a lot of services such as the VIP matching program. We met a lot of customers here and it benefited us a lot.”

Joyce GuoSales Manager – Southeast Asia Market Beijing Honkon Technologies Co., Ltd. (China)

“We want to build our brand awareness and this show will help us to create the awareness to the rest of the industry. Interestingly, this show was well set-up. I have experienced different customers from various kind of industries, including doctors and beauty salon professionals. I think potentially, this show is very well-organized for companies to participate and start creating that awareness in the market.”

Michale LeeSales ManagerDEFINIQ (Singapore)

EXHIBITOR SUMMARY

53%47%

Local

International

Overall exhibiting companies classified by country

What were your primary reasons to exhibit?

How would you rate Beyond Beauty ASEAN-Bangkok 2016?

How do you rate the quality ofthe visitors at your stand?

How valuable is this show as a tool in reaching your customers?

48%Very good

Good

33%

Fair

6%Excellent

13%Enter or expand the Southeast Asian marketplace

Launch new products and services

Meet with potential and existing customers / buyers

Generate new enquiries and sales leads

Seek new distributors

Networking

Support supplier

42%

21%

14%

9%

7%

5%

2%

29%Excellent

22%Very good

45%Good

3%Fair

51%

49%

7%

Very valuable

Valuable

Fair

MARKETING AND PROMOTIONTo ensure that our target audience is aware of Beyond Beauty ASEAN-Bangkok 2016 and its importance, we have an integrated marketing plan with both a direct marketing campaign along with advertising & promotion. The event was promoted extensively through multiple marketing channels that targeted exclusively at professional industry trade visitors and also promoting greater public awareness of the event. A comprehensive visitor marketing campaign was executed in the year leading up to the event, using the full range of media, including direct mail, email, PR, print media, online adverting, TV, radio and social media.

100,000+emails sent

39,510targeted mail

pieces144print adverts

48international

mediapartners

Radio & Television Newspaper

An extensive advertising during the show days produced 224 pieces of live advertisement, including newspaper, television channels, radio channels, van wrap, mass transportation’s wall wrap

Beyond Beauty ASEAN-Bangkok 2016 worked with 48 of the leading international trade publications and magazines. A total of 144 printed adverts resulted as part of the campaign.

Public Advertising Magazine

Direct Mailing

VIP and visitor invitations were mailed to a selected and

highly targeted audience. Over 39,510direct mail pieces were sent to an extensive and growing database of previous show participants, regional supporting associations, the global Informa database and other relevant industry lists.

Email MarketingThe email marketing was most comprehensive and effective

campaign to date, with more than 100,000 emails sent to the most relevant professionals of the industry.

Online Advertising

In total there were 42 web banners on targeted online partner website with a further 420 banners sent to exhibiting companies to help promote their presence at BBAB2016

Beyond Beauty Trends Conference

Beyond Beauty ASEAN-Bangkok 2016 is honoured to

welcome a selection of international and local

speakers to lead a conference program specially

designed to explore the upcoming beauty trends in

the world. In addition, BBAB 2016 was also collaborating

with inFASH, Thailand Institute of Fashion Research

(part of INTERCOLOR), to feature fashion and color

forecasts and concepts. Color is a driving force in

design and lifestyle and also one of the major

reasons for product purchase.

Featured K-Beauty Expo Bangkok 2016

A brand new collaboration with KINTEX, K-Beauty

Korea is Korea’s largest and most recognized beauty

show. With this new partnership, BBAB has become

Southeast Asia’s largest beauty trade platform, with

the highest number of Korean Exhibitors; many of

which were showcasing international brands for the

fiffiirst time in the region.

International Pavilions

Unique international pavilions were created for the

exhibiting companies from 10 different countries,

allowing them to showcase their national identities.

Visitors were able to learn about the latest products

and innovations unique to these different countries.

Aesthetics & Dermatology Congress 2016

Aesthetics Development is fast moving at a very rapid

pace in this new era of prosumerism. Prosumers no

longer want products or services but real quantifiable

benefits of the latest Aesthetics Technologies and

procedures. Doctors need to keep abreast of the

latest state-of-the-art evolution of the Aesthetics

industry; to be ahead of consumers in this new

frontier of prosumer needs for Aesthetics. Explore the

new frontier of Master Class in the Aesthetics

industry with BBAB 2016 Congress.

Creativity Presentation Theatre

Explore the latest product, services and innovation

delivered from our leading supplier, well-known

beauty brands and industry specialists. These

presentations are free of charge to attend and take

place over 3 days

SHOW HIGHLIGHTS

“Ruby Riah, Group CEO - Beaubelle Worldwide Sdn. Bhd. (Malaysia)

’

As a key element of the whole Beyond Beauty

ASEAN-Bangkok experience, the 2016 Hosted VIP

Programme welcomed 245 Buyers from

around the globe. With 2,352 meetings taking place

throughout the 3 days, the Business Matching

Lounge was abuzz with key decision-makers and

delegates engaged in a mix of serious and casual

business discussions. Contributing to the overall

success of this year’s event, it served as an effective

platform allowing both exhibitors and VIP visitors to

maximize networking opportunities and to form new

business partnerships.

HOSTED VIP BUYERS PROGRAMME

Meetings

2,352VIP buyers

245Participating countries

15

Total Number of Participating Countries: 15• Bahrain

• Cambodia

• China

• Hong Kong

• India

• Indonesia

• Japan

Some of Leading Companies Participating in VIP buyers Programme

• Korea• Malaysia• Philippines• Singapore• Thailand• Turkey• United Arab Emirates• Vietnam

ABOUT THE ORGANIZERS

The Centre for Leveraging Thailand’s Industrial Development in the Global Arena. F.T.I. is the private sector

administrative juristic person to serve as the core organization and also as the centre for all Thai industries in the

kingdom. It is a non-profififfiit organization with the main duties of promoting and supporting the industry focusing

on both developing sustainable growth for all industrial operations in the country. F.T.I. is the core centre in the

following four areas: Centre of industrial co-operation among and with private sector and government sector in

Thailand and abroad, Service centre for all industrial developments, activities centre for all industrial operators &

Problem-solving centre for all industrial enterprises in the kingdom, both member and non-members regardless of

sizes and types. Under F.T.I. Act, 1987 it is empowered to perform the duty of representing private sector in the

industrial sector of Thailand.

IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer in Thailand. IMPACT organizes and

manages professional trade and public exhibitions, conferences, meetings and trainings, working in hand with

international trade associations, organizers and corporations across a board spectrum of industries. We create

effective market platforms and offer a comprehensive range of turn-key event management solutions ranging from

market research, exhibition and visitor promotion and sales, advertising and promotion, public relations, operation

to on-site logistic management for exhibitions and conferences of all sizes and industries.

www.impact.co.th.

Informa PLC is one of the world’s leading business intelligence, knowledge, and events businesses, with more than

8,000 employees in over 150 offiffiifices across 150 cities. Informa is structured around four Operating Divisions:

Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa

Beauty is affif fliliated.

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position

in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty

portfolio includes Alternative Fragrance & Beauty , Beauty Factory Paris, China Beauty Expo, Spameeting and

Cosmeeting Business Meetings and Beyond Beauty ASEAN. Informa Beauty’s events span the full spectrum of the

Beauty Sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances

(both ingredients and fiffiinished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market

and the luxury sector.

www.informaexhibitions.com

UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major

national and international exhibition associations, and selected partners of the exhibition industry.

UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition

industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with

its 55 national and regional associations members.

691 member organisations in 85 countries around the world are presently signed up as members.

Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors

alike. UFI members continue to provide the international business community with a unique marketing media aimed

at developing outstanding face-to-face business opportunities.

www.ufiffiifi.org

Established by Royal Decree in 2002, the Thailand Convention and Exhibition Bureau (also known as TCEB) is a

public organization tasked with promoting and developing business events in Thailand. Since 2004, TCEB has

worked toward establishing Thailand as Asia's premier business events destination, by providing flexible, service-oriented

support to meeting-goers, incentives winners, convention attendees and exhibition participants.

www.tceb.or.th

Organized by

Beauty & CosmeticsHair & NailHerbal & HealthOEM & PackagingAesthetics & DermatologySpa & Wellness

www.beyondbeautyasean . com

See you at Beyond Beauty ASEAN-Bangkok 2017

212223September 2017

Challenger 3, IMPACT Exhibition and Convention Centre, Bangkok, Thailand