Supported by: Name of the event Location, Date ADDED VALUE (EIE/07/127/SI2.466704) Information and...

Supported by:

Name of the event

Location, Date

ADDED VALUE(EIE/07/127/SI2.466704)

Information and awareness campaigns to enhance the effectiveness of investments and infrastructure measures for energy-

efficient urban transport

presents: (name)………………..from ………….

Placeholder of your logo

Supported by:

Name of the event

Location, Date

Summary of the presentation:General presentation of the project …………………………..... 3

Objectives ……………………………………………………...…. 4

Expected results/Potential impacts ………………….……...….. 5

Applications list (the 9 study cases) ……………….…...…….. 61.1. AGENEAL, AGENEAL, Almada – Portugal ……………………….….…......

8

2.2. CRANA, CRANA, Pamplona – Spain …………………………………….15

3.3. CCC, CCC, Cork – Ireland …………………………………………….

21

4.4. Znojmo, Znojmo, Czech Republic …………………………………….....28

5.5. ISO, ISO, Lodz – Poland ……………………………………………...35

6.6. MOM, MOM, Maribor – Slovenia …………………………………….....44

77.. VHCB, VHCB, Vilnius – Lithuania ……………………………………....50

8.8. ARPE, ARPE, Pamiers – France ……………………………………..... 56

99.. BSRAEM, BSRAEM, Varna – Bulgaria …………………………………...... 62

2


Supported by:

Name of the event

Location, Date

General presentation of the project

As in most of the new member states there were made rebuilding and modernization of the transport network, especially of public transport, it is very important to get the best effects, to increase the ratio of cost/benefit.

Therefore, ADDED VALUE project develops appropriate concepts based on successful approaches, and implements applications (soft measures and campaigns) that are transferable in the 10 European cities.

3


Supported by:

Name of the event

Location, Date

ObjectivesTo add valueadd value to big investments and infrastructures made for alternative, energy saving transport modes, which are either already in place or are being planned and implemented during the project time.

Short term:• To provide easy access to know-how• To show cost-efficient high impact applications• To build synergies between energy efficiency, transport planning and land use planning

Long term:• To establish new standards for mobility management connected to infrastructure • To rise the awareness of the energy saving potential by using soft measures (marketing

methods, information and awareness campaigns)• To widespread the results• To decrease the barriers for this kind of mobility management• To transfer this topic (marketing/awareness raising) to all New Members States and

candidate states, as well as to Southern Europe and Ireland.

4


Supported by:

Name of the event

Location, Date

Expected results/Potential impacts

Expected Results:• Modal shift to more sustainable transport modes: Energy and CO2 emissions• Increase information• Consolidate “good” behaviors• Foster new partnerships to promote sustainable mobility

Potential impacts:

• Transferability/replication of the measures

• Perception of alternatives/change of attitude and promotion of new behaviours

• Change the negative image of public transport

• Contribute to a cost efficient city development

• “Feeling of ownership”

5


Supported by:

Name of the event

Location, Date

MOMMOMMaribor - Slovenia

CRANACRANAPamplona - Spain

CCCCCCCork - Ireland

VHCBVHCBVilnius - Lithuania

ZnojmoZnojmoCzech Republic

AGENEALAGENEALAlmada - Portugal

AGEASAGEASSalerno - Italy

ISOISOLodz - Poland

ARPEARPEPamiers - France

BSRAEMBSRAEMVarna - BulgariaA

P P

L I

C A

T I

O N

S

6

URTPURTPBucharest - Romania

HOGHOGGraz - Austria2 other partners


Supported by:

Name of the event

Location, Date

7

Each study case contains the following informationEach study case contains the following information

1. Objectives based on problems (including one photo of the problem: how was before the project started)

2. Approach / strategy / concept3. Implementation 1 (only the main activities)

4. Implementation 2 (only the main activities)

5. Results / conclusions (including one photo with the results, if the case)

6. Lessons learnt / suggestions for followers (incl. source where you can get more information)


Supported by:

Name of the event

Location, Date

8


CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)

Objectives based on problems

The transport modal split of Almada shows that the car is the main transport mode in Almada: more then 50% of the adult population uses it daily. High energy consumption and environmental problems arise from this reality.

The Municipality strategy to alter this scenario focus on promoting soft modes and Public Transport. Clearly the most important change introduced was the creation of the Light Rail System (Metro Sul do Tejo) that completely changed the face of the City. Almada Added Value Application focus on promoting this large infrastructure and attract the public to this new transport mode.

Supported by:

Name of the event

Location, Date

9



Approach / strategy / concept

• Design modern and effective campaigns

• Create an image of modernity and efficiency

• Give public information (maps, timetables...), comprehensive and reliable

• Address different target groups (children, students, workers, commerce clients...)

• Highlight advantages (fast, comfortable, green, fun...)

• Link with other activities (commerce, university, leisure...)

• Highlight efficient intermodality with other PT and soft modes

Supported by:

Name of the event

Location, Date

10



Implementation 1 - Video edition with animated film

• Animation movie made with school children

• The importance and fun of using Light Rail System and other PT

• Concepts as environment protection, energy efficiency and social benefits

• Practical PT info like tickets, time schedules, intermodality...

• All local PT operators were partners

• DVD edition - 1 500 printings, free of charge, distributed in schools.

• Film viewings in schools, local cinemas, film festivals, mobility and sustainability events...

Available on the web through Youtube.

Supported by:

Name of the event

Location, Date

11



Implementation 2 – Public Transport Guide of Almada

• Includes all local PT timetables, connections with other PT, ticket prices, maps, interesting routes info, connections with main local equipments, info on bicycle transportation in all PT, operators contacts, other relevant info...

• All local PT operators were partners

• Paper version: 182 pages, 2 large folded maps, 10 000 printings, free of charge,

• Distributed in PT stations, tourism information offices, car parkings, commercial sites, events...

Web version: http://transportesalmada.ageneal.pt

Supported by:

Name of the event

Location, Date

12



Results / Conclusions

• Added Value project helped to add value to the Light Rail System but also to the other PT modes and the PT intermodal system itself.

• The dozens of actions developed and the thousands of materials printed followed a Promotion Strategy conceived with the goal of pushing car drivers to use the Light Rail System and PT in general and rise awareness of children to the importance of PT.

• Added Value actions in Almada reach hundreds of thousands of inhabitants.

Supported by:

Name of the event

Location, Date

13



Lessons learnt / suggestions for followers

• To promote a large PT or soft mode infrastructure is critical for its success and the success of the PT system. Without clear and smart promotion, a PT infrastructure will not be fully used and may even become a bad example, creating the feeling that new important infrastructures should be avoided by politicians and decision makers.

• Definition of target groups and design of clever specific actions and materials is essential. Interaction and public participation are also key factors.

Contact:

Carlos SousaAGENEAL

[email protected]

Supported by:

Name of the event

Location, Date

14




Pure information doesn’t result in a satisfying behaviour change. Very often an information campaign alone isn’t appropriate to change people’s behaviour. The production and dissemination of information materials must be accompanied by an action to try out new behaviour. Contact:

Carlos SousaAGENEAL, Local Energy Management

Agency of Almada Portugal

[email protected]

Supported by:

Name of the event

Location, Date

15


CCase study: ase study: CRANACRANA – – SpainSpain ( (22))


Problem: too many cars

Objectives• To show cost-efficient high

impact applications• To establish new standards

for mobility management connected to infrastructure

Supported by:

Name of the event

Location, Date

16




- Cintruenigo primary and

secondary schools- Bicycle mobility analysis- Survey on mobility patterns and

bicycle experience for students

and families- Mobility flows and urban structure

analysis to describe a bicycle plan

for the town to easier access to

schools

Supported by:

Name of the event

Location, Date

17



Implementation 1

Itinerant Exhibition:

Supported by:

Name of the event

Location, Date

18



Implementation 2

Pilot experience:

Curricular integration of bicycle and sustainable mobility

– Physical education, art and sciences

Bicycle fest:– Bicycle maintenance workshop– Bicycle accessories

Supported by:

Name of the event

Location, Date

19



Results / conclusions

Supported by:

Name of the event

Location, Date

20



Lesson learnt / suggestion for followers

CRANAEnvironmental Resource Centre Foundation in

Navarre

c/ Padre Adoáin 217 bajo, Pamplona (Navarra).

Tfno. +34 948 140818. Fax +34 948 123235e-mail: [email protected]; www.crana.org

Organizing events in cooperation with schools, there are certain steps to be followed:

- To plan actions well in advance- To agree with teachers the best available time period when pupils are less stressed.

Supported by:

Name of the event

Location, Date

21


CCase study: ase study: CCCCCC – – IrlandIrland ( (33))

ProblemsMajor traffic issues in the south

western-area of Cork CityObjective

To tackle traffic issues with 3 key institutions:

UCC CIT CUH

StrategyUpdate the mobility plans of these three institutions

with soft measures identified through a On-line Public Consultation Process

Supported by:

Name of the event

Location, Date

22



Approach:• Transport Workshops with the 3 institutions

• On-line Public Consultation process

• Results analysis• Identification of appropriate soft measures• Agreement of the recommended soft measures• Preparation of soft measures• Implementation/Evaluation of some soft measures• Final workshop

Supported by:

Name of the event

Location, Date

23



Implementation 1• Meetings with UCC, CIT and CUH Mobility Managers• Elaboration/Construction of a questionnaire• Design of the website• Design of the promotion campaign

- On-line Public Consultation- Results analysis

• 2359 answers: 1590 students, 829 staff, 30 visitors

Supported by:

Name of the event

Location, Date

24



Implementation 2

Questions asked in the Survey (Students, Staff, Visitors) for UCC, CIT, CUH

Section 1. About you (Gender, Age, etc.,

Distance place of living/place of work)

Section 2. About your travel (Main mode of transport; Frequency of use according to mode of transport; Difficulties faced on everyday

travel; Activities done during everyday travel)

Section 3. About your views (Mental representations on transport; Discouraging/Encouraging factors; using

sustainable transport)

Supported by:

Name of the event

Location, Date

25



Results/ConclusionsUCC, CIT, CUH – Students (25,000), Staff (7,000), VisitorsRespondents : 2,359

Students : 1,500 (Sample ~6%)

Staff : 829 (Sample ~12%)

Visitors : 30

Respondent age

UCC58%

CIT37%

CUH5%

STUDENTS64%

STAFF35%

VISITORS1%

30%

35%

15%

11%

7% 2%

Under 21

Between 31 and 40

Between 31 and 40

Between 41 and 50

Between 51 and 60

Between 61 and 70

Supported by:

Name of the event

Location, Date

26



Results/ConclusionsUCC, CIT, CUH – Students (25,000), Staff (7,000), VisitorsRespondents : 2,359

Students : 1,500 (Sample ~6%)

Staff : 829 (Sample ~12%)

Visitors : 30

Respondent age

UCC58%

CIT37%

CUH5%

STUDENTS64%

STAFF35%

VISITORS1%

30%

35%

15%

11%

7% 2%

Under 21

Between 31 and 40

Between 31 and 40

Between 41 and 50

Between 51 and 60

Between 61 and 70

Supported by:

Name of the event

Location, Date

27



Lessons Learnt/Suggestions for FollowersMain factors Discouraging use of Public Transport :

- insufficient routes irregularity of service lack of information

Main factors Encouraging use of Public Transport :

- more routes more frequent & quicker buses/trains, improved informationMain factors Discouraging Cycling :- lack of cycle lanes - lack of road safety-Main factors Encouraging Cycling :- more cycle lane enforcement - more bicycle racks/shelters

- Potential Measures- Improved PT Information- Cycling Promotion Campaigns - Improved Cycling Parking Facilities- Car Pooling Scheme- Promotion of Existing Park & Ride Site- Traffic calming

Definitely

50%

Probably

21%

Possibly

18%

No

11%

Supported by:

Name of the event

Location, Date

28


CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))


The objectives are promoting new pedestrian and cycle infrastructure, supporting of using pedestrian zones and cycle tracks, establishmentof new ones and their equipment, promotion of carpooling and

European car free day. Another objective is to increase awareness of the inhabitants and pupils about the project activities and to show that it is beneficial for them.

Supported by:

Name of the event

Location, Date

29




• Workshops and meetings in the whole district of Znojmo• Development of various marketing materials• Campaigns in selected schools• Integration of activities into the “European Car Free Day”• Local media and press work• Organization of Transport of hockey fans

Supported by:

Name of the event

Location, Date

30



• 22 workshops were held for municipality workers and public in towns towns of Znojmo, Moravsky Krumlov, Miroslav, Dobsice, Jevisovice, Kucharovice and also during International

tourism fair Regiontour in Brno

– 8 for municipalities (connected with the general meeting of

„Regional development of Znojmo“ and the sessions of towns and villages)

– 14 for public from March 2008 till September 2010

Supported by:

Name of the event

Location, Date

31


CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))Implementation 2 –

Competition „Transport and Environment“

• for pupils of elementary schools

• best painting and essay

• two rounds from April to October 2008/2009

• about 500 children from 8 schools participated

Supported by:

Name of the event

Location, Date

32



• Project helped to add value to new cycle and pedestrian infrastructure, new cycle track in town o Znojmo and new pedestrian zones in towns of Miroslav and Moravsky Krumlov were built and new residential zones in villages of Kucharovice and Dobsice were marked.

• In selected schools (the business school in Znojmo, the secondary school in Moravsky Krumlov, the secondary agricultural school in Znojmo and the elementary school in Miroslav) survey of transport services took place.

• Elementary schools (Miroslav, Dobsice, Moravsky Krumlov, Vranov nad Dyji, Kucharovice, Vrbovec, Jevisovice a ZS Mladeze Znojmo) participated the competition

Results / conclusions (1)

Supported by:

Name of the event

Location, Date

33



called „Transport and environment“ in best painting and essay.• Transport of ice hockey fans from towns of Jevisovice and Miroslav was organized

during season 2008/09 and it continues financed by municipalities. About 1800 people are transported in the season, otherwise they would go alone in their car.


• 30 thousand materials about carpooling and European car free day, 24 thousand materials about municipalities and 500 t-shirts and caps, with the project logo, were produced.

• Campaign promoting the project activities connected with energy savings in traffic ran in local radio and newspapers.

Supported by:

Name of the event

Location, Date

34




• The activities were implemented quite smoothly, good contacts with municipalities are important. There were only sometimes lower attendance of the workshops than expected and there were some delays in printing of materials.

• further information on our web pages (in Czech):

www.znojemskyrozvoj.cz

Supported by:

Name of the event

Location, Date

35


CCase study: ase study: ISOISO – – Poland Poland ((55))

The objectives are promoting the use

of public transport (including bicycles)

in Lodz through different kind of

activities targeted at different groups

(inhabitants, students, decision

makers).

Another objective is to increase

people awareness about the

importance of sustainable transport

and project activities taken by ISO in

the city.


Supported by:

Name of the event

Location, Date

36




Establishing contact and good working relations with the authorities and the media.

Clarifying the needs of the city regarding sustainable transport campaigning.

Establishing the website and publishing on them. Writing the “Transport policy” report. Printing and dissemination the report, posters, stickers,

leaflets. Meetings with students. Broadcasting and media work. Educational film screenings and a photo exhibition.

Supported by:

Name of the event

Location, Date

37



Implementation 1 – the website

We’ve established special website of the campaign, “City on the move” and keep on publishing on it – www.miastowruchu.plThe one may find there current information about: knowledge of the issue the development of sustainable transport in the city upcoming events organizing by ISO and other organizations in Lodz getting promotion materials organization contact details, etc.

Supported by:

Name of the event

Location, Date

38



Implementation 2 – Live broadcast within “Are you aware?”

we’ve realized 42 hours of the live broadcast about public transport issue in Lodz (which is 14 radio programmes since the beginning of 2008 each programme hosts guests – leaders and activists from non-governmental organisations, decision makers, scientist and citizens who may call/write (via Internet) and ask question to our guests or share their opinions about sustainable development and public transport that concern our city and the region

Supported by:

Name of the event

Location, Date

39



Implementation 2 – Live broadcast within “Are you aware?”(continuated)

each broadcast, “Are you aware?” is announced one week in advance on its website www.czymaszswiadomsc.pl and on the local websites and in the media. We present the topic and invited guests there. Afterwards, each programme the one may download from its website in MP3 format. To make it more fan and appealing, we add to each preview a short comic story which usually stands for a punch line.

Supported by:

Name of the event

Location, Date

40



a REPORT

a POSTERa BROCHURE

a BOOK


Supported by:

Name of the event

Location, Date

41



Results / conclusions (2) we discussed sustainable transport issue in 18 broadcasts and on local TV stations we conducted workshops for around 100 students, combined with film screenings and photo exhibition we prepared and distributed promotion materials (posters, leaflets, stickers, brochures) among students, decision makers and inahabitants during outdoor events we prepared and distrubiuted popular science report - „Transport policy” and established special website we made a short clip showing people using public transport and bikes in their daily commuting. The clip was put on You Tube. Almost 900 people have watched it till now we participated in all European Moblity Weeks during which we organized different kind of activities e.g. the contest in 2010

The project added value to the popularization of the topic in the city and raise people awareness in the area of sustainable transport issue.

Supported by:

Name of the event

Location, Date

42



Lessons learnt / suggestions for followers (1) Running a long term project (3 years) is a challenge for a small, non-

governmental organisation like ours (compared to other partner organizations), when the existence of the organisation depends on external funds, gaining from different call for proposals. But after that experience, we are more mature, experienced and stronger as an organization and a team, now.

Working with such a great group of people (the partners from the project) is

very inspirational. We may learn from the best, broaden our horizons, gain experience, learn good practice and try to implement them in our city. Now, we can show the others all different kind of solutions that worked in other countries. The project was a great platform to exchange the ideas.

The one can never be too skeptical. He/she got to be open-minded, willing to learn from the others, listen to more experienced ones and try new options.

Supported by:

Name of the event

Location, Date

43



Lessons learnt / suggestions for followers (2)

Building up organizations and media network in the city is a key factor to promote the issue

It is good to enrich the workshops for students with the short movie shows or photo exhibition

Show students that use of public transport/bikes not only is healthy and environmentally friendly, but it can also be cool and trendy. Always have prepared data (facts, research results, numbers, etc.) supporting the theory to which you wolud like to convince the others

During meetings with people (workshops, photo exhibition, outdoor events, media presence) encourage them to stand up for their right to decision makers, so that they have clean, save and fast public transport in their city. Awaiting for authorities actions olny is not enough to make a significiant change. As a part of a civil society we should get involve in our city issues.

Supported by:

Name of the event

Location, Date

44


CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))


• 155 km of bicycle lanes in the city• a large part of these lanes has been built in the

last three years• many citizens do not have the right

information about where these lanes are located, and consequently do not use them

• bicyclers must be informed

Supported by:

Name of the event

Location, Date

45




Information and awareness rising activities for all generations:– Preparation of maps with cycling connections– Preparation of info boards – Bike rental service and bicycle info point in the city center – Cycling hour for pupils – Cycling trips for families– Photo competition– Activities at environmental days

Supported by:

Name of the event

Location, Date

46



Implementation 1

Cycling hour for pupils

• we want that more pupils cycled to school • pupils have cycling licence but they should have more practical experiences• it isn’t enough to prepare a lesson in the class, but they should go to the cycling tour to the city centre • participants of activity had a class of secure bicycle riding• Involved: primary schools, representatives from cycling club, police, local authority

Supported by:

Name of the event

Location, Date

47



Implementation 2

Activities at environmental days

At environmental days we have oportunity to invite citizens to cooperate in different activities conected to cycling and public transport.

We celebrate:• Earth day – 22nd of April• Environmental day 5th of June• European mobility week 16th to 22nd of September

- Round-tables, lecturers, trips with bikes, bus or train, prize competitions, games, presentations

- Press conferences, articles in newspapers, posters and leaflets

• Main goals of these activities are education and awareness rising.

Supported by:

Name of the event

Location, Date

48



Results / conclusions

In two project years about 600 pupils cycled around the city center in the frame of the action Cycling hour for pupils.

At the events on Environmental days we have around 10.000 visitors in two project years.

Supported by:

Name of the event

Location, Date

49




• The most important for all activities are a very good media and

political support.• Realization of events that are more interesting for citizens. • Place for event must be attractive and interesting. • Children and pupils could prepare an interesting programme.

More information:

www.maribor.si

Supported by:

Name of the event

Location, Date

50


CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))


The negative effects of traffic: high accident rate, lack of parking spaces, environmental pollution, declining public transport passenger traffic trends on the city tour structure.

Supported by:

Name of the event

Location, Date

51




• Developed cooperation between the target groups

• Clean and sustainable transport system development, by promoting

a broader energy-efficient vehicles promotion, reducing noise, air

pollution and ,,greenhouse“ effect

• Seek to increase walking, cycling and public transport use more

attractive

Supported by:

Name of the event

Location, Date

52



Implementation 1

• Video was broadcast on television (20

times in 20 seconds)

• Video was shown in the meetings time

with communities and schools

• Focused on alternative energy efficient vehicles measures

Supported by:

Name of the event

Location, Date

53



For all events were prepared:

1. Brochures, leaflets and posters (6250 ps.)

2. Maps (cycling trips 50 ps.)

3. Website www.vsmb.lt (per month

visited by about 5800 residents)

Implementation 2 – Informative material

Supported by:

Name of the event

Location, Date

54



Results / conclusions 0%5%

10%15%20%25%30%

35%40%

Yes No From part Noopinions

Age groups

12 - 18 y.

18 - 35 y.

35 - 50 y.

over 50 y.

71%

25%

4%

0%

20%

40%

60%

80%

Yes No No opinion

Yes No No opinion

69%

7%

24%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No No opinion

Yes No No opinion

31%23%

46%

0%

20%

40%

60%

draw the public attention more often choose the less-polluted urban publictransport, bicycles or other clean and healthy means of transportwider access to the unique landscape and the city of Vilnius architecture

All the above

• Added Value project has helped to Vilnius city residents to understand the needs of alternative transport.

• The participants of different events were reminded to promote a wider exploitation of the energy-saving vehicles and alternative types of fuels which would contribute to less noise, air pollution and greenhouse gas emissions.

• From all events were done public surveys (needs of the project Added Value, environmental pollution, use of public transport, traffic jam, the alternative transport dissemination in the time of events, etc.), whose results were reported to politicians.

Supported by:

Name of the event

Location, Date

55




The main obstacle for the project was a frequent change in political power.

Factors of influence and yardstick of success:

1. Financial resources (personnel, etc.)

2. The political situation

3. To make walking and cycling more attractive and appropriate vehicle

4. Preventive measures which encourage to propagate a clean and sustainable transport

5. Intensify preventive work from kindergartens by schools

Supported by:

Name of the event

Location, Date

56


CCase study: Aase study: ARPERPE – – FranceFrance ( (88))


Context : since 2004, the City of Pamiers is provided with a cycling network of around 6 km which is not fully used. New cycle lanes are planned for the next years.

Thus the objectives are :

- to inform inhabitants about the bike scheme- to promote the use of the cycle lanes- to convince inhabitants to use bike for their displacements.

Supported by:

Name of the event

Location, Date

57



- To address different target groups : children and their families, shopkeepers and customers, primary schools

- To promote biking as a soft mode of transport

- To show inhabitants that the use of bike is healthy and environmentally friendly and it can also be cool and trendy.


Supported by:

Name of the event

Location, Date

58


Implementation 1 – Communication tools

- Bike code written by children attending primary schools

- A map of the cycling network

- Incentives given to the participants who attended the different activities connected to cycling : cover-saddle, map of the bike scheme, kit to repair bike, fluorescent jacket, bike lighting


Supported by:

Name of the event

Location, Date

59


Implementation 2 – Demonstrative activities

- A bike race with pupils including lottery and raffles

- A bike rally (street show exhibition) with the inhabitants to prove the benefits of using bike : a clean mode of transport open to everyone, secure and good for health

- Cycling buses to school to encourage children to go to school by bike

- Organization of a delivery of goods by bike during the Christmas period (period of huge affluence in shops) to incite the shopkeepers to adopt an eco-friendly attitude


Supported by:

Name of the event

Location, Date

60


Results / Conclusions

Added Value in Pamiers reach all inhabitants and some actions were transfered to other municipalities.Cycling buses have been implemented in schools of Midi-Pyrénées and run either the whole school year, either during a period or some days of the week.The cycling buses are a very impactful actions and not expensive.


Supported by:

Name of the event

Location, Date

61



- The partnership is a condition of success : importance of good working relations with the decision makers.

- Children are a good way to diffuse information : great influence on their family, very receptive and eager for information.

- The communication tools must be well adapted to the target.

Contact:

Christine FOUCRASARPE

[email protected]


Supported by:

Name of the event

Location, Date

62


CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))


- Raising awareness of sustainable transport and infrastructural opportunities in the city of Varna;

- Promoting the use of the cycle lane in Varna as well as the importance of cycling as a major sustainable urban mean of transport;

- Study the key actors and policy makers regulating the sustainable transport and the municipal policy for sustainable transport development;

Supported by:

Name of the event

Location, Date

63




Practical Cycling trainings;

Promotional campaign - a “Day without cars” in the beginning of each school year;

Active broad awareness campaign – dissemination of informative materials and establishing of info points in 20 schools;

Elaboration of a final analysis of the cycling stream in Varna;

Organisation of round tables for citizens, key actors and politicians

Supported by:

Name of the event

Location, Date

64



Implememntation 1 – Round tables

• Analysis of the cycling stream in Varna with particular respect to the city transport scheme and its optimization

• With the help of the analysis, an evaluation of the cycling situation was derived

• 3 round tables organized throughout the project life, each

attracted 50 active differentiated professionals, representatives and citizens

Supported by:

Name of the event

Location, Date

65



Implememntation 2 – Information Campaigns • Info spots in 20 secondary schools in Varna, each active for 3 days and

“serviced” by the students trained by BSRAEM experts’ team; • Close to 50 students were trained and approximately 3,000 were

directly informed by their classmates; • Five school teams proposed their own ideas of a vision on sustainable

urban transport in Varna, and defended them in an open event. The event consisted of representatives of BSRAEM, Municipal transport department, Regional inspectorate of education and Technical university of Varna,students and teachers, totalling to approx. 500;

Supported by:

Name of the event

Location, Date

66



Implememntation 3 – Day Without Cars

• “Day without Cars” campaign + cycling procession and “The power of the bike”fiesta - September, 2008.

• Public counting of the cyclists - May, 2009; approximately 200 participants and more than 2,000 registered.

• “Car Free Day”- September 2009; several major streets in 3 living districts were closed for cars and other vehicles and dedicated to cyclists and pedestrians; the Mayor of the city – Mr. Yordanov personally led the procession and handed prizes;

• The total number of the participants was more than 2’500, including 400 cyclists, aged 4 – 64 year olds.

Supported by:

Name of the event

Location, Date

67



Results / conclusions A massive awareness campaign in the period of April,

2009 – February, 2010, reached out to more than 50,000 citizens in Varna in the context of sustainable transport

Approximately 3,000 students participated in awareness campaigns (attending trainings, completing surveys, holding debates and information bulletins) dedicated to the sustainable development promoting sustainable transport in the home-city

The Added Value team established itself as a member of the Urban Mobility Public Council to contribute to the dialogue with the decision makers of Varna Municipality;

As a result, Value Added received a strong support from the municipality in several projects, concerning the development of the urban transport and sustainable mobility;

Supported by:

Name of the event

Location, Date

68



Lessons learnt / suggestions for followers • The building of the cycling path will be continued in the frame of a project, starting in January, 2010. Thanks to Added Value team, BSRAEM is a partner in this project and Municipality of Varna is the co-beneficiary;• Joining Covenant of Mayors of 3 major cities Varna, Bourgas and Dobrichis exclusive contribution of Added Value’s team in cooperation with UBBSLA. It is of very big importance the relationship with the local authorities to be maintained by regular dialogues and meetings, supported by strong projects and useful ideas.• It is of crucial importance for the success of the awareness campaigns to be presented in amusing and interesting way, in order to attract the students’ attention. Another success factor is the personal motivation of the participants to change their behaviour in favour of sustainable transport, and in particular cycling.

Date post:	18-Dec-2015
Category:	Documents
View:	214 times
Download:	0 times

Supported by: Name of the event Location, Date ADDED VALUE (EIE/07/127/SI2.466704) Information and...

Documents