Supporting the

Transition to

Sustainable

SeafoodMaggie MeutiaCorporate Campaign ManagerWWF Indonesia

Market-Based Sustainability

• Global Retailer groups are increasingly committing to sourcing sustainable seafood

• Most of the world’s fisheries fully exploited

• >60% of all seafood exports originate in developing countries (SOFIA 2008)

• >90% of aquaculture products originate from developing nations (FAO 2009)

• Developed world increasingly looking to Asia-Pacific to satisfy demand for marine resources

But where will the Seafood Come From?

Challenges for Asia-Pacific Countries

• What does “sustainable” or “responsibly produced” seafood look like in developing world context?

• Local business want to make sustainability commitment, but what should that be in the absence of certified products?

• What types of mechanism are needed to: o promote “responsible” seafood in

absence of credible eco-labels?o Reward best practices (i.e. access,

price)

WWF Indonesia Seafood Savers

1. To be coordinating institution for businesses implementing initiatives to achieve more “responsible” fisheries.

2. To facilitate information exchange among members regarding sustainability issues.

3. To be a place of encounter between producers and buyers of sustainable or “responsible” seafood products

4. To support businesses aspiring to achieve MSC/ASC certification

WWF-Indonesia established Seafood Savers in 2009 to assist domestic producers meet increasing demand from buyers outside Indonesia for more sustainably produced seafood

Fishery/Aquaculture Improvement Projects

• Stepwise approach to MSC certification

• Develop seafood company commitment

• Technical advice from fishery consultants

• Partner with local stakeholders to develop and implement an Improvement project

Change on the water

Continual Improvement

Seafood Platform

Other WWF work

Other WWF workCredible Certification(MSC/ASC)

Illegal Activity(IUU)

Incentives/Rewards

Years

“Ladder of Progression”

Key Questions

1. Some products may never be certifiable. What does “sustainable” seafood look like in developing world context?

2. What’s more important; a price premium or market access? Why and what does this mean for marketing more responsibly produced product

3. How can we build platform membership. How can the platform provide benefit through connecting people regionally?

5. Conditioning

5. Conditioning

1. Application 1. Application 2. Due Diligence

2. Due Diligence

3. Identification

3. Identification

4. MoU & Cooperation Agreement

4. MoU & Cooperation Agreement

6. Evaluation and Planning 6. Evaluation and Planning

7. Membership Authorization7. Membership Authorization

8a. Fisheries/Aquaculture/Chain of Custody Improvement Program (FIP/AIP/CoCIP) - Intermediate

8a. Fisheries/Aquaculture/Chain of Custody Improvement Program (FIP/AIP/CoCIP) - Intermediate

8b. Fisheries/Aquaculture/Chain of Custody Improvement Program

(FIP/AIP/CoCIP) - Advance

8b. Fisheries/Aquaculture/Chain of Custody Improvement Program

(FIP/AIP/CoCIP) - Advance

Seafood Savers Platform Steps

terima kasih..

Key Messages

1. Unique challenges in Asia-Pacific to source sustainable / responsible seafood

2. Need for practical solutions to finding sustainable / responsible alternatives

3. Support for transitional or stepwise improvements in fisheries production

4. Sustainable / responsible sourcing of seafood requires long-term commitment

5. Developing business-to-business supply chain partnerships to protect revenues

6. Leverage growing consumer sentiment for making informed choices

Director

Sustainable Fishery Improvement Fund

* = strongly public good component.

Operations

1. Sustainable Financing

• Multi-lateral investment*

• Industry Investment

• Private Finance• Revolving Credit

2. Conservation Support

• “Blue Economy”*• Eco-label advice

(incl. Fair Trade)• Fishery

Assessment• Science Advice• Sustainability

Marketplace

3. FIP Management

• FIP Planning• M&E, Reporting,

Communications• Financial

Accountability• Conservation

Accountability

4. Technology Support

• Gear Change• Low Carbon• R&D,

Innovation(this produces

efficiencies that can be reinvested in running this facility and FIPs)