Surakshit Khadya Abhiyan Report Final Artwork 2 - cii-ska.incii-ska.in/SKADocument/Surakshit Khadya...

a retrospect

NATIONAL INDUSTRY PARTNER NATIONAL PARTNER

Copyright © (2016) Confederation of Indian Industry (CII). All rights reserved.

No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), in part or full in any manner whatsoever, or translated into any language, without the prior written permission of the copyright owner. CII has made every effort to ensure the accuracy of the information and material presented in this document. Nonetheless, all information, estimates and opinions contained in this publication are subject to change without notice, and do not constitute professional advice in any manner. Neither CII nor any of its office bearers or analysts or employees accept or assume any responsibility or liability in respect of the information provided herein. However, any discrepancy, error, etc. found in this publication may please be brought to the notice of CII for appropriate correction.

Published by Confederation of Indian Industry (CII) The Mantosh Sondhi Centre; 23, Institutional Area, Lodi Road, New Delhi 110003, India, Tel: +91-11-24629994-7 | Fax: +91-11-24626149; Email: [email protected]; Web: www.cii.in

TO STRENGTHEN NATIONWIDEACTION ON SAFE AND HYGIENIC FOOD FOR ALL

Foreword

S. Dave ChairmanSteering CommitteeSurakshit Khadya Abhiyan

Food safety is as much important as the quality, nutrition and appeal of the food product that we consume. Safety of the food is judged from adulteration of food, kind and content of food additives, colours and preservatives used in food, the levels of contaminants like residues of pesticides and veterinary drugs, heavy metals, different kinds of toxins and shelf life. One of the other most important contamination occurs due to bad handling & storage of food, and poor hygienic practices leading to microbiological contamination. All these contaminants and hazards cause adverse health effects on the human body leading to various diseases requiring huge sums of money on treatment. These diseases also increase the cost burden on the Govt. and the tax payer.

Surakshit Khadya Abhiyan, a first-of-its-kind food safety awareness initiative is led by the Confederation of Indian Industry (CII) and is currently supported by Cargill as the National industry partner in association with others like VOICE, a consumer body, and National Association of Street Vendors of India (NASVI). The initiative has evolved into a nation-wide movement starting from farmers, street vendors and food businesses to the consumers in spreading awareness about food safety and hygienic practices and for implementation of good practices at all levels of the food operations. Shri Ram Vilas Paswan, Hon'ble Minister, Ministry of Consumer Affairs, Food and Public Distribution launched the Surakshit Khadya Abhiyan in New Delhi on 21st July 2015.

This Abhiyan is aligned to the Swachh Bharat Abhiyan and Jago Grahak Jago initiatives of the Government and has helped engage State Governments, Local Authorities, consumers, food industry, street food vendors and primary producers. An important segment of the Surakshit Khadya Abhiyan is the training of street food vendors and operators of school canteens. There are several other programmes that have been taken up to train the farmers and food manufacturers for implementing Good Agricultural Practices, Good Manufacturing Practices and Good Hygienic Practices for safe production at the farm level up to the plate to simultaneously meet the objectives of the Food Safety and Standards Act. Consumer education and awareness is also an important part of the Abhiyan.

This report presents an update on the various activities undertaken under the Surakshit Khadya Abhiyan. Suggestions for improvement are welcome.

New Delhi S. Dave22 April 2016 Former Chairman

Codex Alimentarius Commissionand Advisor, FSSAI

TMSURAKSHIT KHADYA ABHIYAN

I


II

Message

Pawan Kumar AgarwalCEOFSSAI

FSSAI has already paved the way for a world class regulatory system with its work on

harmonization of Indian Standards with Codex and is now focusing on capacity building to develop

an inclusive ecosystem through a participative approach involving all stakeholders. The Surakshit

Khadya Abhiyan is helping reinforce the required attention to food safety practices with special

focus on the student community, general consumers, food handlers and farmers. This initiative will

make an important contribution towards strengthening hygienic and safe food practices in several

high impact areas like schools, colleges, households, food business operations and street food

vending . I wish the Abhiyan the Very Best in achieving its key deliverable of ‘Safe Food for All’


III

Message

Chandrajit BanerjeeDirector GeneralConfederation of Indian Industry

With the implementation of the Foods Safety & Standards Act, Rules and Regulations since 2011,

heightened consumer demand for variety and safe food and new product innovations from the

industry, India has moved yet another step to be at par with global standards of food safety and

quality. CII, through its Food and Agriculture Centre of Excellence has promoting Food Safety and

Quality in the Indian Food Sector. Over the last decade, the Centre has worked extensively on

Capacity Building and reaching out to more than 16000 participants and 5000 Food Business

Operators with Increasing Tier 2 city outreach.

To further augment India's thrust on Food Safety by engaging the key stakeholders to catalyze their

role in ensuring Food Safety from the Farm to Fork, Confederation of Indian Industry (CII) in

partnership with its National partners Cargill India, NASVI (National Association of Street Vendors TM

India), Consumer Organization -VOICE and others is launching the Surakshit Khadya Abhiyan

as a Pan India Campaign on Safe Food to raise Awareness on Hygienic and Food Safety practices and

Build Capacity on Safe Food for All. The Abhiyan would include a series of campaigns towards

sensitizing consumers, Street Food Operators and Industry on their Roles, Rights, Importance of

Hygienic Practices and Steps for Food Safety Risk Mitigation. In order to enhance involvement of

people from all walks of life including general consumers, schools, colleges and street food

operators, Safe Food Walkathons and Interactive sessions, would be organized across Metros and 2

tier cities. Other Events like Food Summits, Round Tables and Workshops would be aimed at

upgrading supply chain participants across the food industry to best in class levels of Food Safety.

Mass dissemination of Food Safety practices would also be organized by strategically leveraging

Print, Electronic and Digital media, The campaign which has been launched this year will surely go a

long way towards strengthening Industry's engagement in enhancing Food Safety implementation TM

in the country. I look forward to Surakshit Khadya Abhiyan becoming instrumental in triggering the

continual and breakthrough improvements required to achieve Food Safety Excellence in the years

to come.


IV

Message

Siraj ChaudhryChairman Cargill India

Access to safe food is a basic human right. In a global food system

where food comes from many sources and can travel great

distances, food safety becomes even more important and

complicated. We believe, in today's complex and interdependent

food supply chain, food safety is a shared responsibility of the

farmers, the food industry, regulators as well as consumers. Cargill

is committed to promoting food security and safety – it's what we

work at every day around the world. We are glad to join hands with

CII as National partners and be a catalyst to improve food safety

awareness in the country through the 'Surakshit Khadya Abhiyan'.

We will work closely with CII-FACE, Industry and Government in

designing appropriate sector specific Good Manufacturing

Standards and help Risk Mitigation in the Food Chain. I congratulate

CII and all other partners who have come forward to trigger this

nationwide movement on food safety.


V

Message

Arbind SinghNational CoordinatorNASVI

Street foods are ready-to-eat foods prepared and/or sold by

vendors or hawkers on the streets. They represent a significant

part of urban food consumption for millions of low-and-middle-

income consumers in urban and semi-urban areas on a daily basis.

Since time immemorial, India has fantastic social-cultural diversity

of street foods. Each region of India has its own diverse street

foods . However in India, more than eight million hands and four

million souls that create the wonders and make Indian street foods

a sheer delight for millions and millions of people still remain

marginalized. The authorities deliberately ignore the fact that the

street food vendors constitute a major mass of urban poor

representing the unorganized sector of retail industry and they

stand in sharp contrast to supermarkets based restaurants big

food chains, and plazas. They contribute immensely to local and

national economy, and provide cheap and affordable services to

cross sections of society. And, in performing that, they stand quite

independent as they do not depend on government subsidies or

private charity. The government must think that promoting street

food and cementing the identity of street food vendors is closely

linked with preserving and promoting the social- cultural diversity

of place and region, and making economy and society equitable

and just.


VI

Message

Ashim SanyalChief Operating OfficerVOICE

Healthy mind lives in a healthy body and will pave the way for

Nation's progress. To keep body healthy, consumers must have

safe and hygienic food in all platforms cutting across all strata

of the society. For this consumers should demand for safe and

hygienic food from all Food Business Operators and must have

access to it as a basic right. We strongly believe that every

consumer has the right to Safe & Hygienic Food. For this objective,

consumers must be made aware on the importance

of Food Safety, Hygiene and Quality by dissemination of

knowledge through “Surakshit Khadya Abhiyan”. Street food

for common people should be our first target.


VII

Table of ContentsExecutive Summary 01

Upgrading and Sustaining Food Safety in Micro-Small 83Food Business Operators: Capacity Building of Students Community and Food Professionals

Background Note 08

TMLaunch of Surakshit Khadya Abhiyan 16

TM Surakshit Khadya Abhiyan 17

• Delhi Chapter 23

• Lucknow Chapter 34

• Kolkata Chapter 44

• Bengaluru Chapter 54

• Jamshedpur Chapter 64

• Pune Chapter 74

Way Forward for Surakshit Khadya Abhiyan 2016-17 87

Executive Summary


01

Executive Summary

CII – Jubilant Bhartia Food and Agriculture

Centre of Excellence in association with

National Industry Partner Cargill India and

other stakeholders including Consumer

Body-Voluntary Organisation in Interest

of Consumer Education (VOICE), National

Association of Street Vendors of India

(NASVI), has launched a National Mission

“Surakshit Khadya Abhiyan”, a Pan India

Campaign to raise Awareness on Hygienic

and Food Safety practices and Build

Capacity on Safe Food for All, on 21st July

2015. The Abhiyan aims to deliver safe

food of global standards to all and

boost domestic trade and export by

establishing appropriate stakeholder

connects and engaging them in a

collaborative manner to achieve the

purpose .

It was inaugurated by Hon'ble Minister

Shri Ram Vilas Paswan at the Ministry of

Consumer Affairs, New Delhi. Subsequent

to the launch of Surakshit Khadya TMAbhiyan . The Ministry of Consumer

Affairs is further support ing the

dissemination of Food Safety Messages

of this Pan India campaign under the

aegis of "JagoGrahakJago" as part of its

Consumer Welfare Movement.

Subsequent to the launch CII along with

its National Partners has organised a

series of “Safe Food for All” Walkathons

and Food Safety Advocacy Programs with

special sessions aimed at raising

Consumer awareness in addition to

training sessions for Street Food Vendors,

Pr imary Producers and Industry .

Additional dissemination through Print

Media, Outdoor Hoardings and the Media

coverage have also impacted huge

masses in the Walkathon cities. Some of

the key Capacity Building Initiatives for

the Industry impacting Small and Medium

scale industries as well included

collaborative courses with IIT, Ministry of

Food Processing Industries, FSSAI , Spices

Board, NIFTEM, IFPRI and others. Other

programs with industry focus included

the Annual flagship event the 10th

National Food Safety and Quality Summit,

the 6th CII Food Safety Award, various

Workshops and Master Classes. From

February 2016 a series of Training

programs For Primary Producers are

s c h e d u l e d i n co l la b o ra t i o n w i t h

Agricultural and Processed Food Products

Export Development Authority (APEDA)

under Ministry of Commerce & Industry,

Government of India.


02

THE STAKEHOLDERS CONNECT THROUGH FOOD SAFETY ADVOCACY PROGRAMS

The Consumer Connect

To engage people from all Walks of life, Safe Food Walkathons were organized across

6 cities (Delhi, Bangalore, Lucknow, Jamshedpur, Pune, and Kolkata) to sensitize general

population, students community on Food Safety comprising Good Hygiene Practices, How

to read labels, Expiry dates and Importance of Storage Conditions. Several structures of

Food Safety Advocacy Programs are designed and conducted in and around the Walkathons

like Street Plays, Quiz competitions, Flash Mob Activity on Hygienic Practices, Poster

Competitions, Sit and Draw Contests, Skit Competition for Colleges, Short Speech Contests

for Senior Citizens on Domestic Food Safety, Distribution of Publications, Consumer& and

Volunteer Training for engaging them in Street Food Vendor Adoption. Dissemination of

Food Safety Messages are being done through Print Media and Hoardings.

Chat Box on Food Safety Matters

To specifically strengthen Consumer

Connect, the dedicated web s ite

o f S u r a k s h i t K h a d y a A b h i y a n

(www.cii-ska.in) is being used actively

for Live Chats to connect with all

stakeholders through two hour sessions

a week. The purpose of these chat

sessions is to share various aspects of

Food Safety, Regulatory and other

related topics through interaction with

expert Panel members online. The

Experts on the Chat Panel are the

members from Industry, Consumer

organizations and other Institutes.

Outreach through Print Media

Consumer friendly articles are being

published on food safety through domain

experts. An Editorial Board of Surakshit

Khadya Abhiyan has been constituted

for reviewing these publications for

various media houses. The board

members are professionals with Food

Industry, Consumer organizations and

Regulatory background.


03

6 Walkathons organized in Delhi, Lucknow, Kolkata, Bangalore, Jamshedpur, Pune with estimated

14500 participants from all walks of life including Government officials, Police, Academic & Research

Institutes, Celebrities, School and College Students, Street Food Vendors and General Citizens

14500 PARTICIPANTS

Key Milestones

6 WALKATHONS

110 STREET FOOD VENDORS110 Street Food Vendors Trained in Jamshedpur, Kolkata

8 College skits contest on Food Safety in Fresh Produce in Kolkata

8 COLLEGE SKITS CONTEST

MORE THAN 140 SCHOOLSThematic Sit and Draw : More than 140 Schools in Delhi, Kolkata, Jamshedpur,

Bangalore, Lucknow with the theme “Food Safety and Hygienic Practices”

FLASH MOB ACTIVITYFlash Mob Activity on Pest Control and Hand Wash by Rentokil Team in Bangalore

120 VOLUNTEERS HAVE BEEN TRAINEDVolunteers, especially from Student Community are being enrolled and trained for

Street Food Vendor Adoption Program in the Walkathon Cities in the 1st phase. So far

120 Volunteers have been trained.

GOVERNMENT, CELEBRITY, PARTICIPATION IN WALKATHONSGovernment, Celebrity, participation in Walkathons (Ministry of Consumer Affairs, Dept

of Health, Food Safety Commissioners, Inspector General Police, Deputy Magistrates,

Actors, Sporting Luminaries of International Repute, Music and Dance icons

12 STREET PLAYS (BY VOICE/COLLEGES/NASVI)Street plays by VOICE olleges, NASVI(Jago grahak Jago), C


04

The Street Food Vendor ConnectStreet Food of India offers a multi cuisine variety, unique flavors, convenient, and Ethnic

Food at affordable cost across the country. As part of Surakshit Khadya Abhiyan in

collaboration with NASVI, the following have been achieved:

Key Milestones

Street Food Vendors have been facilitated to perform 5 street plays in Delhi, Lucknow,

Kolkata, Bangalore, Jamshedpur, Pune demonstrating importance of Food Safety and

Hygiene for business growth and preventing food borne illness with the Walkathon

participants as audience, comprising people from all walks of life including street food

vendors from the state.

5 STREET PLAYS IN DELHI, LUCKNOW, KOLKATA, BANGALORE, JAMSHEDPUR, PUNE

110 STREET FOOD VENDORS More than 110 Street Food Vendors trained in Kolkata and Jamshedpur

140 STUDENTS AND INDUSTRY MEMBERS2 Volunteer Trainings have taken place in Delhi covering 140 Students and Industry

members for engaging them in the Street Food Vendor Adoption program.

8 MORE SUCH PROGRAMS8 more such programs are planned in Lucknow, Bangalore, Kolkata, Jamshedpur,

Mumbai, Ahmedabad and Pune

CII HAS AWARDED SILVER AND BRONZE LEVEL CERTIFICATESCII has awarded Silver and Bronze level certificates in 2015 to 5 Street Food Vendors

from Patna, Jaipur, Hyderabad and Jabalpur this year after a rigorous assessment of

their Food Safety Practices. FSSAI provided an added incentive to these vendors with

cash incentive. Ms. Anuradha Prasad, Joint Secretary, Ministry of Food Processing

Industries along with Dr Mrinalini Darswal, Commissioner of Food Safety, Dept of Food

Safety, GNCT of Delhi handed over the incentive cheques at the 6th CII National Awards

Ceremony for Food Safety in New Delhi on December 1st 2015.


05

The Farmers ConnectConsumers and Food Processing units are dependent on Primary producers to be able to

consume and deliver safe fruits, vegetables and processed food which are fresh, devoid of

plant diseases & extraneous matter and within acceptable chemical residue levels. It is thus

imperative that farmers be assisted to integrate Food Safety and Quality in their daily

agricultural practices in order to deliver safe fresh produce for domestic consumption and

export.

In this regard, as part of Surakshit

Khadya Abhiyan, CII has signed a

Memorandum of Understanding with

Agricultural and Processed Food

Products Export Development Authority

(APEDA) under Ministry of Commerce &

Industry, Government of India, for

organising the APEDA-CII-FACE Fruits &

Vegetables Cluster Training on Good

Agricultural Practices for Primary

Producers. During 2016-17, thirty two

such One Day Awareness Training

Programs for Clusters in 15 States

(Tamil Nadu, Karnataka, Punjab, UP,

M a h a r a s h t r a , A n d h r a P r a d e s h ,

Telangana, Gujarat, West Bengal,

Jharkhand, Bihar, Assam, Mizoram,

Key Milestones

TRAINING PROGRAMS FOR CLUSTERS IN 15 STATES

Kerala and Meghalaya) wi l l be

organised covering 14 Fruits and

Vegetables (Banana, Pomegranate,

Papaya, Pineapple, Ground Nuts,

Mangoes and Vegetables like Okra,

Drumsticks, Green Chillies, Brinjals,

Bitter Gourd, Curry Leaves, Betel Leaves

and Rose Onion) in their respective

regions by CII -FACE with involvement

of State Government, APEDA and

domain experts from CII-FACE and local

Agriculture Universities. The programs

was launched in February 2016 in

Khoppal and Bagalkot (Karnataka) and

are expected to cover more than 1200

farmers and linked exporters.


06

The Industry ConnectTowards Building Capacity on Food Safety Regulations and Global best practices through

Collaborative Training programmes with Government, Academia and Knowledge bodies of

International Repute some of the key achievements

The Food Safety & Quality capacity building initiatives of Confederation of Indian

Industry (CII) have impacted more than an estimated 16,500 participants and more than

5,000 Food Business Operators through Trainings and Consultancies till date.

The Indian Institute of Technology Kharagpur – Confederation of Industry's Food &

Agriculture Centre of Excellence Certified Food Professional targeted towards

development of technical manpower and dissemination of Productive technologies

started its 4th Batch in December 2015. The 3rd batch of successful participants was

felicitated on December 1st 2015 at the Food Safety Award Ceremony.

CII-Ministry of Food Processing Industries (MOFPI) Training on Food Processing and Food

Safety Management Systems was organised in North East in 2015 on Pineapples,

Spices and Bakery SMEs for more than 200 Participants.

CII-FACE- National Institute of Food Technology Entrepreneurship and

Management(NIFTEM) Short Term Training Programme of 40 hours was organised on

Integrated Management Systems at the NIFTEM Campus

CII-FACE in partnership with International Food Policy Research Institute (IFPRI)

organised training and site visits on Food Control Systems in India for the delegation

from Government of Nepal at Delhi, Kolkata and Chennai.

The 10th National Food Safety and Quality Summit was organized on 1-2 December

2015 in New Delhi and deliberated on Integrating Global Perspectives on Food Safety

and Quality for Enhanced Consumer Safety ” comprising Plenary sessions and Master

Classes on Day 1 and Day 2 respectively. More than 200 Food Safety & Quality

professionals and 50 speakers of national and international repute gathered for the

Annual Flagship event supported by the Industry partners to discuss the various ways

through which Food Safety and Quality can be improved in the Food Chain.

For Promoting a Culture of Excellence and Identifying Role Models, the 6th CII National

Award for Food Safety Four Trophies were given away by Ms. Anuradha Prasad, Joint

Secretary, Ministry of Food Processing Industries along with Dr Mrinalini Darswal,

Commissioner of Food Safety, Dept of Food Safety, GNCT of Delhi at the 6th CII National

Awards Ceremony for Food Safety in New Delhi on December 1st 2015 for Outstanding

performance in the Dairy, Beverage and Ready to Eat Sector. The Award has grown by

more than 8.9 folds since its inception in 2010. This year, 68% applicants were from the

Small & Medium Industries and Street food businesses with assessment involving more

than 80 qualified Assessors from a pool of 250 assessors.

•

•

•

•

•

•

•

• Organise Food Safety Awareness

Campaigns for General Consumers

including Housewives, leveraging

Face- -to- Face Interactive Programs

and Digital Media

• Engage Academic Institutions,

Schools and College Students for

strengthening their knowledge for

Food Safety

• Host Industry Visits for Sharing Best

Practices with Consumers and

Industry

• Strengthen Food Safety in segments

like Self Help Groups related to Food

Businesses, Mid day meal Organisers

and Micro scale Food Business

Operators like Street Food Vendors.

• Develop Suppliers of Small and

Medium Food Businesses to deliver

Sustainable Food Safety & Quality

through FSMS Trainers

• Train Primary Producers on Good

Agricultural Practices for creating

awareness on Maximum Residue

l imi ts and Food Safety R isk

Mitigation Practices

• Promote a Culture of Excellence

a n d B u i l d C a p a c i t y a m o n g

Food Processing SMEs through

C o l l a b o r a t i v e c o u r s e s w i t h

Government on Good Hygiene and

Manufacturing Practices, IIT-CII FACE

Certified Food Professional Courses,

identifying best practices and

recognising role models through the

CII Food Safety Award Program


07

Way Forward


08

Background Note


09

Background NoteAligned to the countrywide mission “Swachh Bharat Abhiyan” for ensuring commitment to

Cleanliness and “Jago Grahak Jago”, a Consumer Welfare movement, Confederation of

Indian Industry (CII) powered by Cargill India as the National Industry Partner and in

association with multi-stakeholder National partners like Consumer Body Volunteer

Organisation in Interest of Consumer Education (VOICE), National Association of Street TMVendors of India (NASVI) has ushered in the Surakshit Khadya Abhiyan as a Pan India Food

Safety Awareness & Capacity Building Campaign to STRENGTHEN NATIONWIDE ACTION on

Safe Food for All. The Abhiyan aims to further augment India's thrust on Food Safety.

The Ministry of Consumer Affairs, Food & Public Distribution is supporting this Nationwide TM

campaign, Surakshit Khadya Abhiyan under the aegis of "Jago Grahak Jago" as part of its

Consumer Welfare Movement, on dissemination of Food Safety Messages through Outdoor

Hoardings, Posters and Advertisements.

Food Safety is a major global concern

a m o n g s t c o n s u m e r s . G l o b a l l y ,

Governments and other stakeholders are

intensifying efforts to improve Food

Safety and Quality. The Food Safety and

Standards Authority of India (FSSAI) under

the Ministry of Health and Family Welfare,

has put in place the Food Safety and

St a n d a r d s A c t 2 0 0 6 , R u l e s a n d

Regulations 2011 for not only Food

Products but for Production processes

including those for Petty Food Business

Operators. Focusing on Food Safety can

help in effectively preventing and

controlling food borne diseases in our

country that impact the large rural and

urban population. Moreover there is a

need to raise awareness of Micro, Small

and Medium Food Business Operators

and Consumers on preventive measures

to ensure Safe Food for All. While India is

one among the leading Wheat, Rice, Milk

and Fruit and Vegetable producer, a focus

on the Food Safety, Quality and Wastage

prevention of food would help deliver

safe food to all and enhance domestic

trade and export. Additionally, Food

Safety being an integral part of Food

Security, is a shared responsibility for

all stakeholders right from the farm to

the fork.

THE TRIGGER


10

TMMission of Surakshit Khadya AbhiyanStrengthen Nationwide Action on Safe and Hygienic Food For All.

The VisionEngage all stakeholders to catalyze sensitization and capacity building on food safety

among consumers, street food vendors and the industry to deliver safe food of global

standards and boost domestic trade and export.

The Objectives • Enhance Consumer Awareness on

Related Food Safety Practices

Including Reading of Labels, Storage

Conditions, Expiry Dates and Hygienic

Practices for Food Safety.

• Disseminate Hygienic Practices

Amongst Street Food Vendors,

Schools and Colleges Towards

Delivering Safe Food.

• Sensitize Food Service Providers

Including Railways, Food Storage

Locations, Midday Meal Schemes,

Street Food Vendors, Mass Caterings

on How to Prepare, Produce and

Serve Safe Food

• Build Capacity on Food Safety

Benchmarks with Best Practices

Shar ing Summits , Workshops,

Training Programs, Short Term

Professional Courses with Partners of

International Repute, Food Safety

Award Programs and others for the

Industry

• Train Farmers on Good Agricultural

Practices for Food Safety and Quality

TARGET SEGMENTS FOR PHASE 1: 2015-16

Consumers

Street FoodVendors

Food BusinessOperators


11

CII and its National Partners

CII, through its Food and

Agriculture Centre of

Excellence (FACE) has been

promoting Food Safety and

Quality in the Indian Food

Sector. Over the last decade,

the Centre has worked

extensively on Capacity

Building and has reached

out to more than 16500

participants and 5000 Food

Business Operators with

increasing Tier 2 city

outreach. For the past 6

years, CII has been

rewarding role models and

deserving organizations

and street food vendors to

promote adoption of Food

Safety Best practices. The TMSurakshit Khadya Abhiyan

(SKA) was initiated by CII

and powered by Cargill India

in a collaborative

partnership model with

Government, Regulators,

NASVI (National Association

of Street Vendors India),

Consumer Organization -

VOICE and other industries

to catalyze their role in

ensuring Food Safety from

the Farm to Fork across all

sectors from Street Food to

Small, Medium and Large

businesses.

Cargill India, the

National Industry

Partner of Surakshit

Khadya Abhiyan and

a proponent of

Nutrition and Food

Safety participates

in many parts of the

food supply chain

around the world,

from the farm to

production and

through distribution.

Not only is food

safety of paramount

importance, it is

fundamental to its

business. Cargill has

partnered with CII as

the National Industry

Partner to share

international science

based food safety

practices in

manufacturing,

regulatory affairs,

hygiene protocols

and Global Food

safety Initiative (GFSI)

with other industries

to encourage them

to adopt these,

thereby, helping

improve the food

safety ecosystem in

the country.

NASVI (National

Association of

Street Vendors

of India) is an

organization

working for the

protection of the

livelihood rights

of thousands of

street vendors

across the

country. Our

National Partner

NASVI is engaged

in sensitizing

Street Food

Vendors on Food

Safety in cluster

and market

meetings,

Sensitizing peer

leaders in

markets to create

awareness on

Safe Food and

with Municipal

bodies to provide

minimum basic

infrastructure like

water, drainage

etc, create

Surakshit Food

lanes .

VOICE (Voluntary

Organization in Interest

of Consumer Education)

is an organization

working for consumer

awareness, education

and empowerment

besides setting

standards and policies

with government bodies.

Our National Partner

VOICE is helping raise

Consumer awareness,

education and

empowerment besides

setting standards and

policies with government

bodies, disseminating

Food Safety information

to Consumers,

NGO'S/Civil Society

Organizations and

Students Community by

using medium of

Consumer VOICE

Magazines (Hindi &

English) and the website

www.consumer-

voice.org, It conducts

various other activities

like presentations, talks,

Nukkad Natak's to

engage and educate

consumers on various

aspects of food safety

and hygiene

Confederation of Indian Industry Cargill India NASVI VOICE


12

The Target Audience The target audience for Surakshit Khadya Abhiyan are General consumers, Street Food

Vendors, Colleges & School Students, Industrial Canteens, Farmers (Primary Producers)

Base Kitchens, Midday Meal Organizers, Industry, Institutes, associations, NGO's, Local

Authorities, Government and Regulatory Bodies.

Engaging the Stakeholders through Food Safety Advocacy ProgramsTo engage people from all Walks of life, Safe Food Walkathons were organized across 6

cities (Delhi, Bengaluru, Lucknow, Jamshedpur, Pune, and Kolkata). Several varieties of Food

Safety Advocacy Programs are designed to impart Consumer and Street Food Vendor

Trainings in and around Walkathons like Street Plays, Quiz competitions, Flash Mob Activity

on Hygienic Practices, Poster Competitions, Sit and Draw Contests, Skit Competition for

Colleges, Short Speech Contests for Senior Citizens on Domestic Food Safety, Distribution of

Publications, Consumers & Street Food Vendor Workshops and Volunteer Training for

Street Food Vendor Adoption.

Master Classes, Best Practices Seminars and Workshops are being conducted for Industry,

Farmers and other Food Business Operators in various locations like Chennai ,Delhi, Kalyani,

UP, Punjab, Kochi, Lucknow, Pune, Ahmedabad, Mumbai and many more.

The various events at the National level are being organised with involvement of State

Government, APEDA, Industry, Consumer Bodies, Local Authorities in their priority sectors

and locations.

Steering it RightThe SKA Steering committee was formed by CII-FACE with members from Cargill India,

NASVI, VOICE , and other industry representatives led by Mr S. Dave, Chairman Steering

Committee Surakshit Khadya Abhiyan, Past Chairman Codex Alimentarius Commission and

Past Director APEDA.

The Committee meets to set directions and review progress on the deliverables at

stipulated intervals. This is being supported by various working groups involving Schools,

Colleges, Academic Institutes and Industry to expand connect and outreach with students

and involving them in upgrading the street food vendors and raising awareness on food

safety among consumers.


13

Wide Dissemination through Media has been initiated across the country since April 2015 in a structured format through Times of India Print Media, Radio Mirchi Jingles, All India Zee Television Network and Times Outdoor Hoardings in all the Walkathon cities.

All such dissemination material of Surakshit Khadya Abhiyan with Food Safety Messages are endorsed with 'Jago Grahak Jago' Logo, a Consumer Welfare Movement under the aegis of Ministry of Consumer Affairs, Food and Public Distribution.

Planned Dissemination through Media

In the News


14

Digital Media/Social Media

Surakshit Khadya Abhiyan is widely promoted through the Digital, Print and Social Media.

The Surakshit Khadya Abhiyan Website www.cii-ska.in, launched by Hon’ble Minister Shri Ram Vilas Paswan, provides relevant food safety information under three key tabs – Consumers, Industry, Street Food .

The Times of India Print media, Radio Mirchi Jingles, All India Zee television Network and Times Hoardings are being leveraged in a structured format to promote food safety messages at all walkathon cities with pre-determined durations. The Social media sites, Facebook Surakshit Khadya Abhiyan, https://goo.gl/b1VUZ9, Twitter Surakshit Khadya Abhiyan-twitter,https://twitter.com/cii_ska; Twitter handle #SurakshitKhadyaAbhiyan and CII LinkedIn, https://goo.gl/AqfrSEork is also active in disseminating the Abhiyan activities and importance of Food Safety across the country.


15

Launch of SurakshitKhadya

TMAbhiyan


16

TMSurakshit Khadya Abhiyan in New Delhi

The Launch of Surakshit Khadya Abhiyan

TMThe Surakshit Khadya Abhiyan is an opportunity to re-emphasize Indian industry's

engagement with stakeholders to strengthen nationwide action on Food Safety by creating

countrywide awareness on the production, storage, serving and consumption of 'Safe and

Hygienic Food for All'.

The Abhiyan was launched as a Pan India Campaign to raise Consumer Awareness on

Hygienic and Food Safety practices and Build Capacity on Safe Food for All on 21st July

2015 at the Krishi Bhawan, Ministry of Consumer Affairs , New Delhi by Hon'ble Minister of

Consumer Affairs, Food & Public Distribution, Shri Ram Vilas Paswan. He unveiled the TMSurakshit Khadya Abhiyan logo and 'Pledge Scroll' which displayed the Pledge on 'Safe

Food for All' endorsed by partners and launched the website for Surakshit Khadya TMAbhiyan .

Launch of Surakshit Khadya Abhiyan by The Hon'ble Minister of Consumer Affairs, Food & Public Distribution, stShri Ram Vilas Paswan at Krishi Bhawan on 21 July 2015


17

SKA Website Launch, www.cii-ska.in


18


19

SKA Pledge Scroll

VOICESFood safety is an inseparable part of food security and no nation can guarantee food security if food is not completely safe. Food borne diseases outbreak have severe health and economic consequences. The strength of the Abhiyan, as a pan-India drive, lies in the model of involving key stakeholders as partners to strengthen connect and outreach to consumers, street food operators and Industry across the country.

Ram Vilas PaswanHonourable Minister of Consumer AffairsFood & Public DistributionGovernment of India

The Surakshit Khadya Abhiyan is designed to achieve Pan India awareness on food safety while strengthening continual and breakthrough improvements in the industry to achieve food safety excellence in the years to come.

Chandrajit BanerjeeDirector General, CII

Siraj ChaudhryChairman, Cargill India

Access to safe food is a basic human right. In a global food system where food comes from many sources and can travel great distances, food safety becomes even more important and complicated. We believe, in today's complex and interdependent food supply chain, food safety is a shared responsibility of the farmers, the food industry, regulators as well as consumers.

Arbind Singh National Co-ordinator, NASVI

The municipal authorities must understand that security at work-place will lead to food vendors focusing on hygiene and safe food to enhance their business.

Ashim SanyalChief Operating Officer, VOICE

Food safety is a prime concern today and healthy consumers can make a healthy nation. We oil make consumers aware through dissemination of knowledge about the importance of food safety and quality as their basic right:


20


On Line and Print Media Coverage of Surakshit Khadya Abhiyan

The launch of Surakshit Khadya Abhiyan was extensively covered in more than 150 On line and Print Media media in the national and regional papers.


21


22

Surakshit Khadya

TM AbhiyanDelhi Chapter


23

TMSurakshit Khadya Abhiyan Delhi Chapter:

New Delhi Safe Food Walkathon

Jawahar Lal Nehru stadium : 4th October 2015

The 1st Safe food Walkathon under Surakshit Khadya Abhiyan, was organized by CII along

with its Partners on 4th October, 2015, at Jawaharlal Nehru Stadium, New Delhi to promote

Consumer Awareness on “Safe and Hygienic Food for all”

Prominent amongst those who took part in the Delhi Walkathon were Mr. Satyender Jain Minister of Health, Industry and Power, Government of NCT of Delhi, Mr. S. Dave Chairman

SKA steering committee, Dr. Alka Kaul chairperson CII ,Delhi State Council, Mr. Siraj Chaudhry

Chairman Cargill India, Mr. Ashim Sanyal COO, VOICE, Mr. Arbind Singh ,National Co ordinator

NASVI and Mr. Anil Khaitan, Chairman SNK Corporation. Amongst the celebrities present

were Mr. Atul Wassan former Cricketer, Mr. Vijay Dahiya current coach of Delhi team, RJ

Piyush Fever 104, RJ Sid, Bollywood Actors Abhinav Chaturvedi and TV Actor Ms. Pankaj

Bhadouria winner of Master Chef.


24

Surakshit Khadya Abhiyan Pledge taking Ceremony led by Mr. Satyendar Jain, Minister of Health, Industry and Power, Government of NCT of Delhi along with other dignitaries

Flagging off Walkathon

The Flag off and Pledge Taking Ceremony

The Safe Food Walkathon was flagged off by Hon'ble

Minister of Health, Industry and Power, Government

of NCT of Delhi, Mr Satyendra Jain soon after

completing the Pledge Ceremony of committing

sensitization of all stakeholders and strengthening

capacity towards safe food for all.


25

VOICES

Dr. Alka Kaul Chairperson

CII Delhi State Council

Our goal should be to

provide high quality

safe food every time,

everywhere. we

believe that in todays

complex and

interdependent food

supply chain food

safety is a shared

responsibility of the

farmers, the food

regulators as well as

consumers industry.

With heightened

consumer

demand for

safe and

unadulterated

food, food safety

and hygienic

practices is the

need of the hour.

There is also an

increasing need to

focus on safety of

Street Food which

is enjoyed by all

sections of the

society said

Mr Satyendra JainHon'ble Minister of Health,

Industry and Power,

Government of NCT of Delhi

Mr. Siraj ChaudhryChairman

Cargill India

Cargill is committed to

promoting food

security and safety –

it's what we work at

every day around the

world. We are glad to

join hands with CII as

National Industry

partners and be a

catalyst to improve

food safety

awareness in the

country through the

'Surakshit Khaadya

Abhiyaan'. We are

working closely with

CII-FACE, Industry and

Government in

designing appropriate

sector specific Good

Manufacturing

Standards and help

Risk Mitigation in the

Food Chain.


26

Key Highlights

Street plays on Food Safety by

NASVI and VOICE and Performance

Thematic performances on

Food Safety by Funkaar Artists

Volunteer registration by

Student Community for Adopting Food Streets

More than 2700 Participants

from all walks of life including School colleges,

Consumers, Street Vendors Senior

Citizens

Pledge Wall Signed by

All Dignitaries


27

Walk in progress during Walkthon

Walk in progress during Walkthon


28

Nukkad Nataks on Food SafetyDuring the Walkathon there were Nukkad Natak & experience sharing by street food

vendors, a skit by Jago Grahak Jago team, and thematic performance on Food Safety by

Funkaar Artists were organized as the parallel activities.

Nukkad Natak Performance


29

Drawing competition in progress, prize distribution ceremony

Engaging School Students with Drawing Competition on Hygienic Practices

A Sit and Draw competition was organized for the school kids where the theme was Food

Safety and Hygienic practices at the venue and the winners were given the certificates

during prize distribution ceremony. The drawings were displayed during the Walkathon


30

Volunteers were registered at the venue and there were

more 70 participants who were enrolled during this

Walkathon. The first batch of 60 Volunteers have been

trained on Level 1 Food Safety and would be soon

engaged as facilitators for adopting some Food streets

in Delhi as a pilot scale initiative

Dissemination through Media

TOI advertisements on Food Safety messages for Safe Food Walkathon

Volunteer Registration for Upgrading Street Food Vendors


31

Media Coverage


32

Way Forward

• Replicate the Delhi Walkathon with continual improvements, in Lucknow, Kolkata, Bengaluru, Jamshedpur, Pune, Ahmedabad, Mumbai

• Organise Food Safety and Quality Summit, Street Food Vendor Award Ceremony in New Delhi during 2015 and Training on Food Fortification and other Food Safety Advocacy programs for Consumers, Industry, Farmers, and Street Food Vendors across the country

• Form Working Group for facilitating the Food Street Adoption Program

• Develop Facilitators in New Delhi from the Student Community to upgrade Food Safety of Street Vended Foods by training them through Train the Trainer Modules

• Identify Food Streets in collaboration with local authorities to pilot the Food Street Adoption Process in New Delhi

• As part of the APEDA-CII-FACE Cluster development program being conducted across the country to deliver safe fruits and vegetables and boost exports, Farmers Training on Good Agricultural Practices are scheduled for the Northern region in UP and Punjab for Vegetables. The Training in Punjab is planned for Betel leaves, Okra, Bitter gourd, Green chilly, Curry Leaves, Rose Onion, Drum Sticks and Brinjal in Kartarpur covering Fatehgarh Sahib, Patiala, Sangrur, Amritsar, Ludhiana, Jalandhar and Hoshiarpur districts.


33

Surakshit Khadya

TM AbhiyanLucknow Chapter


34

TMSurakshit Khadya Abhiyan Lucknow Chapter:

Thousands Walk for Safe Food

With the advent of the new Food Safety & Standards Act, Rules and Regulations 2011,

during the last decade, India has moved to yet another step to be at par with global

standards of food safety and quality. The Act ensures consumer safety by mandating a

structured food safety management system for all Food Business Operators including

Manufacturing, Transportation, Storage & Warehousing, Wholesale and Retail and Street

Food Vendors.. As part of CII's endeavour to strengthen nationwide action on Food Safety,

CII, FACE with National Industry Partner Cargill India and in association with multi-

stakeholder bodies like VOICE and NASVI organized a Safe Food Walkathon on 29th

November 2015, at 1090 Headquarters, Gomti Nagar

Raising awareness on Food Safety from the Farm to Fork by addressing Consumers, Street

Food Vendors, Student Community and the entire Food Business Chain is a pre -requisite for

making safe food available to all. While producing food under hygienic conditions and food

safety practices is key to delivering safe food, consuming it under hygienic conditions in an

appropriate manner is equally important .

\The Lucknow Safe Food Walkathon was one of its kind rally on sensitising all stakeholders

on Food Safety Practices with more than 3000 participants from all walks of life including

Government officials, Police, Academic and Research Institutes, Celebrities, School and

College Students, Street Food Vendors and the general citizens.

The Walkathon started at 0730 hrs at the 1090 Crossing, Gomti Nagar, which is one of the

prime locations of Lucknow.


35

The Food Safety Pledge taking CeremonyWith a resounding Welcome for the participants by the band from Millenium School

Lucknow and anchored by RJ Vipul, Chair YI Yuva, the dignitaries on the dais took a solemn

pledge to vow their commitment to Food Safety in their areas of control at the Inaugural

ceremony of the Safe Food Walkathon.

The Pledge

The Flag off

We shall Together Strive to Sensitise All Stakeholders on Hygienic and Food Safety Practices and Strengthen our Capacity on 'Safe Food for All'

ge lc feydj LoPNrk vkSj lqjf{ke [kk|k laca/kh O;ogkjksa ds izfr lHkh fgr/kkjdksa dks laosnu'khy cukus vkSj lcds fy, lqjf{kr [kk|k laca/kh viuh {kerk dks l'kDr djus dk iwjk iz;kl djsaxs

Soon after the Pledge taking Ceremony, the Surakshit Khadya Abhiyan Safe Food Walkathon in Lucknow was flagged off by Ms Vartika Singh, Femina Miss India Grand 2015, She was joined by Principal Secretary Dept of Infrastructure & Industrial Development, Mr BK Singh Food Commissioner Lucknow, Mrs Juhie Singh Chairperson UPSCPCR, Mr Mahesh Kumar Gupta Commissioner Lucknow, Mr Navneet Sikera Inspector General-Lucknow Police, Mr Raj Shekhar District Magistrate, Lucknow, Ms Zareena Usmani, Mr Siraj Chaudhry, Chairman Cargill India & National Industry Partner and Mr Gaurav Prakash Founder Chair, Yi Lucknow Chapter.


36

VOICES

Health is Wealth. Safe food, Right food

and Clean hands helped a person to

stay healthy and fit. Our goal should

be to provide high-quality, safe food

every time, everywhere. She further

emphasized on the role of youths to

popularize & aware people on the

initiative taken by CII of this magnitude

on food safety.

Ms Vartika SinghFemina Miss India Grand 2015

In today's complex and interdependent

food supply chain, food safety is a

shared responsibility of the farmers,

the food industry, regulators as well as

consumers.

Mr. Mahesh Kumar GuptaCommissioner Lucknow & Principal Secretary Dept of Infrastructure & Industrial Development

Mrs. Juhie Singh Chairperson UPSCPCR

Food Safety is a shared responsibility

among all stakeholders and it is all we

that can make a difference in order to

make this initiative of food safety for

all, a reality.

While our department is focussing

on safe & hygienic food for all, the

support of consumer is critical to

make this drive successful.

Mr. BK SinghFood Commissioner, Lucknow


37

VOICES

CII and its partners have done a great

job by organizing a Walkathon on a

very relevant subject of food safety

practices. The participation of youths

will definitely make these initiatives

successful as they are the real game

changers.

Mr. Navneit SekeraInspector General - Lucknow Police

A drive to raise Consumer awareness

on Hygienic and Food Safety Practices

is very important. We will provide

district administration support, which

would be needed for the cause.

Mr. Raj ShekharDM Lucknow

Mr. Gaurav PrakashFounder Chair Yi Lucknow Chapter

With Implementation of Foods Safety

and Standards Act, Rules and

Regulations, heightened consumer

demand for safe food and new product

innovations from the industry, India

has moved yet another step to be at

par with global standards of food

safety and quality. A perfectly

nutritious glass of milk can become

unsafe if an extraneous matter drops

into the milk. That delicious apple can

become unsafe if it has overloads of

pesticides sprayed into it and the

chatpata chat can make you sick when

bacteria is passed into it with dirty

hands or dirty spoons he added.

Mr. Siraj ChaudhryChairmanCargill India Pvt. Ltd

To follow the global standards in food

safety is hygiene for us and we are

responsible to maintain highest

standards of safety not only for our

consumers but for our customers'

consumers as well- therefore safety is

one of the most important factor which

can give me a sleepless night.


38

Key Highlights

3000 Citizens ParticipatedMore than 3000 Citizens participated

More than 100 Food Safety I-Walkers carried by Students

100 Food Safety I-Walkers

40 Schools and Colleges Prior

Mass Dissemination with Projection on LEDMass Dissemination with Projection on LED at 1090 Crossing on Food Safety and Hygienic Practices

Food Safety Training Material shared with 40 Schools and Colleges prior to the Walkathon

100 Informative Posters carried as

I-Walkers by the student community.

Simple yet informative Training material

about why food safety is important and

how food borne illnesses can be

prevented was also shared with 40

schools and colleges prior to the

Walkathon.

Food Safety and Good Hygienic Practices on LED Screen at the 1090 Crossing


39

Interactive Sessions around the Walkathon to Engage Stakeholders

The Walkathon had several parallel activities comprising Nukkad Nataks play acted by

Street Food Vendors, a Skit by Jago Grahak Jago team, Painting Competition, Sign up on the

I- pledge Wall and Thematic performances on Food Safety.

Nukkad Natal performance by NASVI where they shared the experience and demonstrated

how Food safety is important .One more Street play was performed by VOICE team on Food

Safety theme which was very well appreciated by the crowd and the message of Safe Food

for All has been conveyed to all.


40

Nukkad Nataks by NASVI and VOICE

Selfie Stand, Performance by Millenium Band, Signing of Pledge, Walk in progress, Pledge by participants

Glimpses


41

Dissemination Through MediaVolunteers from student community and Industry were enrolled during this walkathon to

adopt the Food streets across Lucknow as the next step .

Media Coverage


42

Way Forward

• The Volunteer Training for the

Street Food Adoption program

will be launched during

February 2016. The Safety of

Street Vended Foods is one of

the very next initiatives on

Surakshit Khadya Abhiyan in

Lucknow.

• As part of the APEDA-CII-FACE

Cluster development program

being conducted across the

country to deliver safe fruits

and vegetables and boost

exports, Farmers Training on

Good Agricultural Practices

are scheduled for the

Northern region in UP and

Punjab. The program on

Vegetables like Karela, Green

Chilies in Uttar Pradesh is

planned for covering

Lucknow, Unnao, Hardoi

Sitapur, Barabanki and

Lakhimpur –Kheri districts.


43

Surakshit Khadya

TM AbhiyanKolkata Chapter


44

Flag Off the CII Safe Food Walkathon-Surakshit Khadya Abhiyan

In what will go down in history as the first-of-its-kind citizens' rally for Food Safety in

Kolkata, a Senior West Bengal Minister, the Mayor of Bidhannagar Municipal Corporation,

Food Safety Commissioner, Movie icons, Sporting luminaries, Industry captains walked

alongside more than 2,000 participants comprising senior citizens, consumers, college and

schoolchildren, industry members and street food vendors in the Safe Food Walkathon - TM

Surakshit Khadya Abhiyan on 13th December 2015.

TMSurakshit Khadya Abhiyan Kolkata Chapter:

Kolkata Wakes up to Safe Food Walkathon on 13th December 2015


45

Mr Sadhan Pandey, West Bengal Minister for Consumer Affairs, Self Help Group & Self Employment, addresses the gathering

Mr Sabyasachi Dutta, Mayor of Bidhan Nagar Municipal Corporation, addresses the gadhering

Flagging off the historic rally which began at the CII Suresh Neotia Centre of Excellence for

Leadership in Salt Lake in the morning were Mr Sadhan Pandey, the West Bengal Minister

for Consumer Affairs, Self Help Group & Self Employment, Mr Sabyasachi Dutta, Mayor,

Bidhannagar Municipal Corporation, Ms Godhuli Mukherjee, Commissioner of Food Safety

and Secretary, and Mr Manmeet Singh Goindi, Regional Director, Sports Authority of India,

and leading industry members. Actors Rituparna Sengupta and Ushasie Chakraborty, singer

Upal (Chandrabindu), footballers and coaches Do Dong Hyun, Ranty Martins, Alvito D'Cunha,

sportspersons, coaches and senior officials from Sports Authority of India Netaji Subhas

Eastern Centre not only joined the flagging off ceremony but also made a solemn pledge of

supporting the cause of Safe and Hygienic Food for All.


46

Partnership with Government & Industry

Endorsing the historic initiative with

their logo were the Ministry for

Consumer Affairs, Self Help Group &

Self Employment, Jago Grahak Jago

of Union Ministry of Consumer

Affairs, Food & Public Distribution

a n d t h e Fa m i l y W e lfa r e a n d

Consumer Affairs departments and

West Bengal Government, Health.

The event is being powered across

the country by National Industry

partner Cargill India and supported

by multi-stakeholder bodies as

NASVI and VOICE.

The Walkathon is part of a series of

campaigns being launched towards

sensitizing target sectors such as

consumers, street food vendors and

industry on their roles, rights,

importance of hygienic practices and

the steps needed to prevent food-

borne afflictions. It is a Pan-India

Food Safety Awareness & Capacity

B u i l d i n g C a m p a i g n a i m e d a t

strengthening nationwide actions on

Safe Food for All by engaging

Government, Regulatory Body, Local

Authorities, Student Community,

General Consumers, Street Food

Vendors and Industry.

Objective of the Kolkata Walkathon


47

VOICES

Food safety is an important subject

and awareness needs to be spread

amongst people on the subject. He

encouraged CII to organize such

initiatives assuring support from his

department.

Mr Sadhan PandeyThe West Bengal Minister for Consumer Affairs, Self Help Group & Self Employment

We at Cargill touch the global food

supply chain in so many ways and in

so many places that we take a

broad, comprehensive approach to

ensure the safety and integrity of

our products, applying efforts at

every step, from production to

consumption.

Mr Siraj ChaudhryChairman, Cargill India Pvt. Ltd

Surakshit Khadya Abhiyan is a great

initiative and will go a long way in

building a healthy and happy nation.

Ms Godhuli MukherjeeCommissioner of Food Safety and Secretary to the Department of Health and Family Welfare,Government of West Bengal

Mr Mayank JalanCo-Chairman, CII National Committee on Food Processing & Chairman & Managing Director, Keventer Group

At CII, our goal is to build capacity

in the industry and among

stakeholders towards providing safe

food every time, everywhere. We

believe that in today's complex and

interdependent food supply chain,

food safety is a shared responsibility

of farmers, food business operators,

regulators as well as consumers.

Food Safety is key to a healthy

future. Thank You institutions and

individuals, including the authorities

of Sports Authority of India and East

Bengal Club, who have come forward

to support the cause.

Ms Pallavi KaulChairpersonCII West Bengal State Council

The Safe Food Walkathons and Safe

Food programmes are part of CII's

resolute and sustained commitment

to capacity building on Food Safety

across the country.

Dr Saugat Mukherjee Regional Director, CII, Eastern Region


48

Endorsement of Ministry for Consumer Affairs, Self Help Group & Self Employment and West Bengal Government, Health and

Family Welfare

Participation from Actors, Music Performers, International Football Stars

Sit and Draw Contest for 100+ Students

Photography Competition for Industry

Quiz Competition for Participants- 50+

Participation from Minister, Mayor, Food Safety

Commissioner

Street Food Vendor Training- 50+

5 Thematic Street Plays

Pre- Event Food Safety Skit Competition in Colleges

Short Speech Contest on Domestic Food Safety for

Senior Citizens

Key Highlights

The Food Safety Pledge by Kolkata

Dignitaries making a pledge to work for Safe Food for All


49

Engaging the Stakeholders with Food Safety Advocacy ProgramsThe Kolkata Leg of the Safe Food Walkathon came alive with a variety of allied programmes

for all segments of life - sit and draw competition for school children, thematic

performances by Sapphire, Nukkad Natak by NASVI and Consumer VOICE, NCC and School

Band performance, Skits Contests by College students, Short-speech competition on

Domestic Food Safety for Senior citizens, Quiz and Photography competition.

As part of pre-event activities, skit competitions for colleges were organized and food

safety training materials such as posters, leaflets and booklets were distributed in schools

and colleges prior to these events for students to design and compose their thematic

performances.

A training for street food vendors on importance of hygienic practices was also organized at

the Kolkata Walkathon Venue.


50

Mass Dissemination of Food Safety Practices

Mass dissemination of food safety practices were carried out by leveraging Outdoor

Hoardings, Food Safety posters as I-Walkers during the Walkathon and digital and social

media messages for raising awareness on food safety.

Dissemination through

media

Media Coverage


51


52

GLIMPSES

Way ForwardThe Very Next Steps

• CII will work with NASVI Kolkata Chapter to train Student and Industry Volunteers and work towards Food Street Adoption programs by training Street Food Vendors on Safe Food Practices.

• A program for Farmers, as part of 20 product specific Fruits and Vegetables across 15 States, will be held in partnership with APEDA on Good Agricultural Practices at Kalyani in February 2016.

• Awareness Trainings on Good Agricultural Practices for Farmers are planned in Eastern and North Eastern regions as part of the APEDA-CII-FACE Cluster Development on Fruits and Vegetables to deliver safe fruits and Vegetables and boost Exports. The program in West Bengal is planned in Kolkata, Kalyani covering Nadia, North & South 24 Parganas, Midnapur and Murshidabad districts for Okra, Brinjal, Green chilly, Karela, Betel leaves and Banana. Four Programs in Assam are planned in Guwahati and other suitable locations covering Golpara, Nagaon, Morigaon ,Dhubri,Barpeta ,Darrang , Hajjo and Kamrup districts for Banana, Pineapple, Drumsticks and Okra . In Mizoram one training program has been conducted in Aizwal covering Aizwal and Serchhip districts for Chilies and Ginger .. One program is planned for vegetables in Patna, Bihar for Okra, Bitter-Gourd, Green Chilly, Brinjal i covering Muzaffarpur, Samastipur, Vaishali, Saran, Patna and Nalanda. The program for Mehgalaya is being identified shortly.


53

Surakshit Khadya

TM AbhiyanBengaluru Chapter


54

Bengaluru Launches the Surakshit Khadya AbhiyanTM

A Walk for a Safer India!20th December, 2015

Food Safety is a globally escalating concern and with the advent of the Food Safety and

Standards Act of 2006 and the setting of its Rules and Regulations in 2011, India has

successfully consolidated the laws relating to food and is investing its resources in laying

down Science based standards for all articles of food. The Act aims at regulating the

manufacture, storage, distribution, sale and import to ensure availability of safe and

wholesome food for human consumption. As a part of CII’s endeavour to strengthen

nationwide action on Food Safety, CII FACE along with its National industry Partner Cargill

and in association with VOICE and NASVI organized a Food Safety Awareness Walkathon on

the 20th of December, 2015, at King’s Court, Palace Grounds, Bangalore.

The Walkathon at Bangalore comprised of about 1500 people including various

stakeholders of the Food Supply Chain, Consumers, Students, Local Bodies, Street Food

Vendors, NGOs and various Food Business Operators. The prime objective of the Walkathon

was to enhance consumer awareness about various safe food handling practices and to

deliver the message that Safe Food is the responsibility of every stakeholder right from the

farm to the plate.

The Walkathon started at 07:30 Hrs at one of the prime locations of the city: Gate Number

5, Palace grounds, Bangalore with a lot of grandiosity.

Flag Off the CII Safe Food Walkathon-Surakshit Khadya Abhiyan


55

The Food Safety Pledge Taking Ceremony Followed by a plangent welcome to the dignitaries and participants by the band of KSE

School, all the dignitaries on the dais along with the crowd solemnly pledged to vow their

commitment to Food Safety in their respective areas of control at the Inaugural Ceremony

of the Surakshit Khadya Abhiyan Walkathon, anchored by RJ Raaj.

We shall Together Strive to Sensitise All Stakeholders on Hygienic and Food Safety Practices and Strengthen our Capacity on 'Safe Food for All'

The Pledge

The Flag OffSoon after the pledge was taken, the Safe Food Walkathon was flagged off in Bengaluru by

Justice Santosh Hegde, former Lokayukta. He was accompanied by Mr. Achyuth Iyengar, MD,

Cargill Feed and Nutrition India, Mr. S. Dave, Chairman, Steering Committee of Surakshit

Khadya Abhiyan, Mr. Sandeep Maini, Immediate Past Chairman of CII Karnataka and

Chairman, Maini group, Mr. Arbind Singh, National Coordinator of NASVI, Mr. Ashim Sanyal,

COO, VOICE, Mr. Vinay Kumar, Akshayapatra, Mr. Hakimuddin Habibulla, Olympian Swimmer,

Mr. Jude Felix, Olympian Hockey Player, Mr. Sandeep Sejwal, Olympian Swimmer, Mr.

Ramasamy Selvaraju, Executive Chef, Vivanta by Taj and Mr Rajesh Kumar, Co-Chair, Yi

Bengaluru Chapter.


56

VOICES

Food Safety is a shared responsibility.

From the farm to the fork, let us all

contribute our bit by practicing food

safety in our daily lives. Safe food will

play a very pivotal role in the coming

years. For an economy to grow, we

need productive workers. An

environment characterized by the lack

of safe food, either due to the lack of

standards, lack in enforcement or lack

of outreach methods, will have a

detrimental effect in the health of all

individuals. This will prevent us from

taking full advantage of the

democratic dividend. India is the

youngest country in the world. It is

our responsibility to ensure that our

younger generation treats safety of

food as top priority. Our goal is to

provide safe food every time,

everywhere. The farmers, food

business operators, regulators and

consumers should all share the

responsibility of preventing food

borne illnesses.

Mr. Sandeep MainiImmediate Past Chairman of CII Karnataka and ChairmanMaini group

It is a wonderful cause that addresses

a very important national issue. Clean

India is important and so is clean food.

This programme and the message

should be a part of school curriculum

and the message needs to be carried

forward by all of us to make maximum

impact across the country.

Mr. Santosh Hegde Former Lokayukta

Mr. Achyuth IyengarMD Cargill Feed and Nutrition India

Access to safe food is a basic human

right. It is important that every

family gives importance to nutrition

and safe food. The immediate

question in every consumer's mind

when eating street food is about its

safety. In a global food system where

food comes from many sources and

travels great distances, food safety

becomes very important. We believe

that food standards are a shared

responsibility of the farmers, food

regulators, industries and the

consumers. Safe food is a basic

human right and every individual

deserves to have safe food and a

healthy life.


57

VOICES

Joining hands makes a lot of

difference. We have all joined hands

for the cause of food security and safe

food for all. Health is a mission for

every country. We are being led to the

same by a group that includes all

stakeholders. It is a multiplying effect

to spread the message of the

necessity of safe food and school and

college students play the most pivotal

role in the same.

Mr Ashim SanyalCOO, VOICE

Food Safety starts from the field. To

ensure that food is safe, it has to be

produced hygienically with the use of

optimum pesticides and antibiotics

should not be used to fatten animals.

Food should be properly handled,

cooked and stored. If we do not have

safe food, we fall sick and do not

contribute to the country's economy.

All tax payers face a cost burden due

to loss of money in the treatment of

food borne illnesses. The government

is trying to develop new standards

and create enforcement mechanisms

and organizing awareness

programmes. All of us have to build

our country together.

Mr S Dave, ChairmanSteering Committee of

TMSurakshit Khadya Abhiyan

The Bengaluru Walkathon had several parallel activities that were organized like a

Nukkad Natak play by the Street Food Vendors Association, A thematic skit performed by

Rentokil Initial, Sit and Draw Competition for School Kids, Poster Competition for College

students and sign-ups on the I-Pledge wall. An unforeseen component for the audience

was a Safe Hand Wash Flash Mob performance by Rentokil initial, which took the

audience by surprise.

Interactive Sessions around the Walkathon to Engage Stakeholders


58

Key Highlights

More than 1500 participants

More than 100 Food Safety I-Walkers carried by the

crowd

Sit and Draw competition for 100+ School kids

Videos on How, When and Why to wash Hands playing on large LED Screens across the venue

Display of pre-made Posters made by college students

on Food Safety and Quality maintenance in day to day activities

Food Safety Training Material shared with Schools and

Colleges across Bengaluru prior to the Walkathon

Skit by Rentokil InitialRentokil Initial performed a skit on how unsafe food can cause sickness and the importance

of prevention of food borne diseases rather than struggles to treat them.


59

Nukkad Natak by VOICENukkad Natak by VOICE where they demonstrated

the importance and requirement of Food Safety


60

Sit and Draw CompetitionStudents from schools across Bengaluru enthusiastically participated in the Sit & Draw

Competition

Flash MobRetokil Initial also performed a Flash Mob dance on Safe

Hand Washing Methods which was very well appreciated

by the crowd


61

Glimpses

Newspaper coverage post the

Walkathon in prime newspapers

of various languages l ike

E n g l i s h , H i n d i , K a n n a d a ,

Malayalam and Tamil ensured

widespread awareness about

the importance of Safe Food

Walk in Progress

Dissemination Through Media

Media Coverage: Hoardings at strategic locaions and advertisements in Newspapers


62

Way Forward

The Student and Industry Volunteer

Training for the Street Food Adoption

Program will be launched in Bengaluru in

February 2016. Ensuring safety of Street

Vended Foods in Bengaluru is one of the

very next initiatives of the Surakshit

Khadya Abhiyan.

As part of the APEDA-CII-FACE Cluster

development program being conducted

across the country to deliver safe food and

boost exports a total of 12 programs on

Good Agricultural Practices are being

organized in the Southern region for

progressive farmers. These include

Bananas, Mangoes, Pineapples, Papaya,

Pomegranate, Rose Onions and Green

Chilies. Out of the 3 programs in Kerala

planned in Vazhakulam, Trivandrum and

Palakkad covering Thrissur, Wayanad,

Manathvady, Trivendrum Palakkad and

Ernakulam districts, those in Vazakulam

and Palakkad have been completed. In

Karnataka, out of the 5 programs planned

in Bagalkote, Koppal and Chikaballapur

covering Chhitradurga, Mandya, Bellary,

Koppal, Kolar, Bangalore Rural and Belgaum

districts, those in Bagalkote and Koppal

have been completed. Four programs in

Andhra Pradesh are planned in Chittoor,

Ananthapuram and Guntur covering

Anantpurramu, Chittor, Guntur, Prakasham,

Kurnool, Kadapa, and East Godavari

districts and 3 more programs in Telangana

are planned in Mehboobnagar, Medak and

Warrangal covering Rangareddy, Kareem

Nagar, Mehboob Nagar, Khammam, Medak

and Warangal districts.


63

Surakshit Khadya

TM AbhiyanJamshedpur Chapter


64

TM Surakshit Khadya AbhiyanJamshedpur Chapter

Sensititising Citizens through the Safe Food WalkathonIn what was a first-of-its kind Walkathon held in the Steel City, Jamshedpur Walkathon -

TMSurakshit Khadya Abhiyan was organised by CII Jamshedpur, FACE and its' National

Industry partners Cargill India , in association with multistakeholder National Partners VOICE

and NASVI on 10th January 2016 at the XLRI Grounds, people from all walks of life - MLA,

Superintendent Police (City), Sporting luminaries, Industry members, Street food vendors,

College & School students, Senior Citizens and differently abled students joined an

estimated 2500-strong crowd. There was participation from more than 200 Street Food

Vendors of NASVI, Performers of VOICE, Industries along with Civilians, FM Dhoom and

Cultural Performance groups.


65

Dignitaries on the Dais

Among the notable personalities who joined the Jamshedpur Walkathon were Mr Laxman

Tudu, MLA, Ghatsila, Mr Chandan Kumar Jha, Superintendent of Police (City), Jamshedpur,

Ms Aruna Mishra, Olympian Boxer, Mr Anand Sen, President, TQM & Steel Business, Tata

Steel Ltd, Mr A B Lall, Vice Chairman, CII Jharkhand, Mr Ashim Sanyal, Chief Operating Officer,

VOICE, Mr A K Srivastava, Convener, CII Jharkhand, MSME Panel & President, Citizen Forum

and Mr Tapas Sahu, Co-Chairman CII YI, Jharkhand along with scores of industry members.

The overriding message of the walkathon was “Safe food for all”

Not only did the dignitaries endorse the Walkathon by Flagging it off, they also made a

solemn pledge of supporting the initiative of promoting safe and hygienic food at the

Inaugural Session anchored by RJ Prasun, Radio Dhoom.


66

Pledge ceremony by dignitaries present on the Dais

The Ghatsila MLA, Superintendent of Police (City),

Ms Aruna Mishra and dignitaries flagging off the Walkathon

VOICES

Each one of us

should commit to

consuming and

serving safe and

healthy food on a

day to day basis

Mr. TuduMLA Ghatsila

Food Safety

Sensitisation

programmes need

to be organized at

regular intervals to

generate greater

awareness about

the need for

consuming safe

and hygienic food,

and also

implementation of

food safety

practices at all

levels

Mr Chandan Kumar JhaSuperintendent of Police (City), Jamshedpur

Cargill is committed

to promoting food

security and safety –

it's what we work at

every day around the

world. We reach about

30 million direct

consumers through

our range of edible

oils including Nature

fresh, Sweekar,

Gemini, Rath,

Leonardo olive oil and

each of our brands

stand for

wholesomeness as

well as nutrition

Mr Siraj ChaudhryChairmanCargill India Pvt. Ltd

This is a welcome step

in the direction of food

Safety and Hygiene

and todays walkathon

will act as a catalyst to

improve food safety

awareness in the

countryas well as

drive the agenda of “

safe food as every

ones right” through

the “Surakshit Khadya

Abhiyan

A.B. LallVice chairmanCII Jharkhand

It is good to

see that

Jamshedpur

has been

chosen to host

the progarmme

on Surakshit

Khadya Abhiyan.

Safe and

Healthy food

will ensure a

healthy life

Mr Anand SenPresident TQM & Steel Business, Tata Steel Ltd


67

Key Highlights

2500 strong participation from people from all walks of life.

Participation by 8 colleges and 32 schools along with Industry partners

Participation of 200 street food Vendors

Street food Vendor Training program at the venue

Photography competition on Food Safety in Colleges and Schools as Precursor to the Walkathon

Food Safety Training for Street Food Vendors

In the well equipped classrooms of the

XLRI Campus, sixty Street Food vendors

were trained by CII faculty emphasizing

the importance of food safety and how to

prevent contamination and serve the safe

food to the customers. It was a very

interactive session where participants

showed lot of enthusiasm and shared

their concerns and way forward during the

training.

Training to 60 street food vendors

during the Walkathon


68

Teaching them YoungWith an aim of engaging school children on the theme of Food Safety, interactive activities

like Sit & Draw competition with 140 schoolchildren was organised as a parallel forum at

the Walkathon venue, One of the catchy slogans articulated by a school student on

Prevention of Food Borne illness with Safe Food was ' Swaach Khana Khao, Roj School Jao'.

Sit and Draw Competition during Walkthon

Tribal Dance Performers walk along with others


69

Engaging Consumers with Street Plays, Food Safety Posters, Skits, Photography Contest, Thematic & Cultural Performances

There were several thematic Food Safety skits by VOICE and NASVI, Tribal Dance

performances by Kala Mandir and Musical performances by the students of Jamshedpur

Women's College. Some of the other key activities associated with the Jamshedpur Safe

Food Walkathon was a photography competition on food safety in colleges and schools as a

pre event and and prizes were distributed at the Walkathon along with that of the Sit and

Draw. The I-Pledge and Selfie Stand were 2 of the utilised kiosks by the participants

including the dignataries.

Volunteers from NASVI Jamshedpur, participating in the Skit on Safe and Hygienic food

Volunteers from Consumer VOICE, Jamshedpur performing a Skit.

Chief Guest Mr. Laxman Tudu, MLA Ghatsila signs on I –Pledge.

Chief Guest Laxman Tudu & Former Olympian Boxer Ms. Aruna Mishra at the Selfie photo stand.


70

Participants queue up to sign on the I-Pledge. Specially abled child facilitated for participating in the walkathon

Dissemination thru Media

Food Safety Hoardings were installed across the City at visible locations for 25 days prior to walkathon

Media Coverage


72

Way Forward

The very next steps for Jamshedpur on the

Surakshit Khadya would be to enroll and

train Volunteers for Food Street Adoption

program and upgrade street Food Vendors

on Food Safety from April 2016

Training to Farmers on Good agricultural

practices is planned for vegetables in

Jharkhand. This training is planned in

Ranchi and is part of the APEDA-CII-FACE

Cluster development program being

conducted across the country to deliver

safe food and boost exports.


73

Surakshit Khadya

TM AbhiyanPune Chapter


74

TM Surakshit Khadya AbhiyanPune Chapter

Surakshit Khadya Abhiyan in Pune : 13th March 2016

TMSurakshit Khadya Abhiyan – Thousands of Punekars Walk for Safe Food. Embracing a

Safer and Cleaner lifestyle, CII FACE with National Industry Partner Cargill India hosted the

Walkathon to raise ones voice for Food Safety and stay Fit, Healthy and Happy.

It was one of its kind Safe Food Walkathon held in the city. People from all walks of life -

Student Community, Consumers, Street Food Vendors and Industry Participated to express

their Solidarity to Food Safety in an estimated crowd of around 2100 people. People

gathered at Polytechnic College Ground Pune from 5.30 AM onwards, with great

enthusiasm.

Prominent Industries which participated in this walkathon were Ajeenkya DR D Y Patil

Institute, Vodafone India, Clarion Technologies, SEI CMMI Level 3 Company, Eaton

Technologies Pvt Ltd, Emerson Climate Technologies (India) Private Limited, FIAT, Forbes

Marshall, Indiana Technologies and Solutions, Indostar Capital, Intelux, JBM MA Automotive

Private Limited, JSPM Group Of Institutes, Magna Steyr (I) Pvt. Ltd, Marathwada Mitra

Mandal, MIT College of Food Technology, Nihilent Technologies Ltd, Sandvik Asia, SEED

infotech Ltd, Shroff Group, Sigma electrical pvt Ltd, Sinhgad Institute of Technology and

Science, Span Pumps Pvt Ltd, Swastik Energy Services, Tamanna Hospitality Services Pvt.

Ltd.


75

The overriding message of the walkathon was “Safe food for all”

The Pune Safe Food Walkathon was flagged off by Mr Shashikant R Kekre, Joint

Commissioner (Food), Food & Drug Administration (MS) and joined by Mr Sanjay Kirloskar,

Chairman CII Western Region, and Mr Siraj Chaudhry, Chairman, Cargill India, soon after

completing the Pledge Ceremony of their commitment to Food Safety and strengthening

capacity towards Safe Food for All. RJ Ms. Neelam Nagrani moderated the entire session.

Pledge ceremony by dignitaries present on the Dais

Flagging off the Walkathon


76

VOICES


77

Mr Shashikant

R Kekre

emphasized the

importance of

consumer

education in

prevention of

food borne

illnesses. He also

mentioned that

when consumers

are quality and

safety conscious,

they

complement

the efforts of

regulating

agencies in

ensuring quality

and safe food.

He further

emphasized

on the role

of youths to

popularize &

aware people on

the initiative

taken by CII of

this magnitude

on food safety.

Mr Sanjay Kirloskar,

Chairman CII Western

Region and Chairman

& Managing Director,

Kirloskar Brothers Ltd

said that if industries

volunteered to train

street food vendors

and consumers it

would be highly

effective in terms of

outreach and quality

towards raising their

awareness on food

safety. He further

added that, CII is very

pleased that Cargill

has joined hands as

National Industry

Partner in Surakshit

Khadya Abhiyan.

Association of global

companies like Cargill

who themselves

follow stringent food

safety standards,

is instrumental in

triggering the

continual and

breakthrough

improvements

required to achieve

Food Safety

Excellence in

our country.

Mr Siraj

Chaudhry,

Chairman, Cargill

India Pvt. Ltd

Cargill is

committed to

promoting food

security and

safety – it's what

we work at every

day around the

world. We are

glad to join

hands with CII as

National partners

and be a catalyst

to improve food

safety awareness

in the country

through the

'Surakshit

Khaadya

Abhiyaan'. We

are working

closely with

CII-FACE, Industry

and Government

in designing

appropriate

sector specific

Good

Manufacturing

Standards and

help Risk

Mitigation in

the Food Chain.

Mr Shishir

Joshipura,

Chairman, CII Pune

Zonal Council &

Managing Director,

SKF India Ltd said

what is food to most

people could be

poison for some

individuals. Many of

us could be allergic

to certain types

of food & food

ingredients. Hence

do we know what

our food contains?

Pune, Let us all join

hands to wage a

battle against

unsafe food by

knowing more about

it and helping others

know it by cascading

this information

to our family and

friends. Let us Walk

towards Safe Food

as both Walking and

Safe Food are key

to a Healthy Future.

Key Highlights

110 Street Food Vendors Trained in Jamshedpur, Kolkata

2100 STRONG PARTICIPATION2100 strong participation from people from all walks of life.

SELFIE COMPETITION

ART OF LIVING SESSIONArt of Living session at the walkathon venue

SKIT COMPETITIONSkit competition by Colleges on the theme of Food Safety

VOLUNTEERING PROGRAMStudent and Industry enrollment for the Volunteering program

Partnered with Pune Municipal Corporation, Traffic Police and Sakaal times.

PARTNERED WITH PUNE MUNICIPAL CORPORATION


78

Start of Walkathon from Polytechnic College ground

Parallel Activities at the Walkathon : Sit and Draw Competition

With an aim of engaging school children on the theme of Food Safety, interactive activities

like Sit & Draw competition was organized as a parallel forum at the Walkathon venue.

There were several thematic Food Safety skits by Colleges, Ganesh Vandana Performance

by the students. Some of the other key activities associated with the Pune Safe Food

Walkathon was a Selfie contest competition at the venue and prizes were distributed at

the Walkathon along with that of the Sit and Draw. The I-Pledge and Selfie Stand were 2

of the utilised kiosks by the participants including the dignataries. A session on Art of

Living was also organized at the Venue.

Ganesh Vandana Performance Selfie stand Skit competition By college students


79

I Pledge wall Signed by participants I Pledge Wall


80

Flash Mob Dance

Art of Living session during Walkathon

Dissemination through Media : Food Safety Hoardings were installed across the City at visible locations for 25 days prior to

walkathon at for the awareness building.

MEDIA COVERAGE


81

Way Forward


82

The very next steps for Pune Walkathon on

the Surakshit Khadya Abhiyan would be to

enroll and train Volunteers for Food Street

Adoption program and upgrade street Food

Vendors on Food Safety from April 2016

Farmers Training on Good Agricultural

Practices are planned for Western region in

Maharashtra and Gujarat as part of the

APEDA-CII-FACE Cluster development

program being conducted across the

country to deliver safe food and boost

exports. These will include programs for

B a n a n a s , M a n g o e s , Po m e g ra n a te ,

Vegetables and Ground nuts. The Training

locations in Maharashtra for 3 Programs

are Kolhapur, Sholapur and Thane covering

Solapur, Sangli, Ahmednagar, Pune, Nasik,

Latur, Aurangabad, Beed and Osmanabad

districts. Four Programs in Gujarat are

planned to cover Bharu, Narmada, Anand,

Baroda, Gir Somnath, Navsari, Surat,Kutch,

Tapi and Sabarkantha districts.


83

Upgrading and Sustaining Food Safety in Micro-Small Food Business Operators: Capacity Building of Students Community and Food Professionals


84

As part of the Walkathon programs, Street Food Vendors were trained in Kolkata and

Jamshedpur by CII Faculty on 13th December 2015 and 10th January 2016

respectively. Engagement of Street Food Vendors were also facilitated through NASVI

by staging street plays performed by them and college students on Safe Food

Practices in Delhi, Lucknow, Kolkata and others

In order to sustain food safety practice among small FBOs, it is imperative that

Micro, Small and Medium Food Business Operators like Self help groups, Street

Food Vendors, Midday Meal Organisers, Institutional Canteens , Caterers in Schools

and Colleges, Railway Platform Vendors must be facilitated on an ongoing basis to

implement preventive measures for ensuring processing and delivery of Safe Food to

all its customers. Food handlers in these sectors must be trained continually on Food

Safety to reinforce prevention and control of food borne diseases among the large

rural and urban population of our country.

As part of Surakshit Khadya Abhiyan's action to take the concept of upgrading and

sustaining Food Safety in Micro- Small Food Business Operators, the following actions

have been taken:

Capacity Building of Students Community and Food Professionals for upgrading and sustaining Food Safety in Micro-Small Food Business Operators

Strategy to Train Micro- Small Food Business Operators across country (Self Help Groups, Street Food Vendors, Midday Meal Organisers, Institutional Canteens , Caterers in Schools and Colleges, Railway Platform Vendors )

Actions takenCapacity Building for Student Community for upgrading and sustaining Food Safety in Micro-

Small Food Business Operators

• Students and Industry volunteers registration was done during the Walkathon or

through Online registration at www.cii-ska.in, as per the eligibility criteria.

• Volunteers were trained by CII Faculty to become the facilitators as Level 1 Trainers

• The qualified volunteers are provided the training certificates under Surakshit Khadya

Abhiyan.

Based on project work undertaken and higher levels of CII training undertaken by

Volunteers the volunteers would be upgraded

1. Street Food volunteer training-Level 1, Batch 1

1 Delhi (20/01/2016)

Train the Trainer for the students / Industry volunteers for training Street vendors in Adopted street

60

2 . Street Food volunteer training -Level 1, Batch 2

1 Delhi (05/02/2016)


80

3. Street Food volunteer training-Level 1

Being Planned

Bangalore, Kolkata, Jamshedpur,Lucknow


Expected 70 +

Volunteer Training ConductTraining Location/date

Training TopicNo. of Participant

Training calendar

Street Food Volunteer and Consumer Training


85

Capacity Building for Industry Food Professionals for upgrading Food Safety in Micro- Small Food Business Operators

Training and guidance to the Micro Small and Medium sectors have been planned through

SKA-FSMS Certified Trainers. The process involved a QCI-CII-FACE partnership Capacity

Building Initiative of Food Safety Professionals through the NBQP Registration scheme for

FSMS and HACCP Consultants and Auditors. Practicing Food Professionals who are also

certified CII Food Safety Award Assessors and who qualify in this NBQP scheme for FSMS

Consultants / Auditors are being empanelled as SKA-FSMS Certified Trainers.

The first Train the Trainer program was conducted on 20th Jan 2016 at CII New Delhi. It was

attended by more than 60 Students, Industry Professors, Street Food Vendors, NASVI &

Peer leaders from identified Food Streets.

The training was conducted by CII Faculty, NASVI and Industry with actionable food safety

messages to the students and showcasing them the way forward to guide micro small

FBOs. The certificate of participation was provided to all participants following a continuous

evaluation process through self test questionnaires and quizzes.

Glimpses of 2nd Training Session on 5th Feb 2016


86

Training Program for Volunteers :

Students/Industry volunteer training programs have been organized

under Surakshit Khadya Abhiyan to cascade Food Safety to College

canteens, Industrial canteens, Small business operators, Self help

groups Mid day meals program etc under Train The Trainer module.

Way Forward forSurakshit Khadya

TM Abhiyan2016-17


87

Way Forward:Surakshit Khadya

TMAbhiyan 2016-17


88


89

Organizing Pan India Food Safety Awareness Campaigns for General Consumers including Housewives, leveraging Face to Face Interactive Programs coupled with Print and Electronic Media

Engaging with Academic Institutions, Schools, and College Students for strengthening their knowledge on Food Safety:

With an aim of sensitizing target stakeholders

like general consumers, housewives, school and

college students on Food Safety, CII will

organize Pan India Food Safety Awareness

Campaigns for General Consumers including

Housewives, leveraging Face to Face Interactive

Programs coupled with Print and Electronic TMMedia under Surakshit Khadya Abhiyan . The

objective is to sensitize and disseminate the

importance of Food Safety and Hygienic

Practices among these stakeholders for

strengthening actions on delivering Safe Food

for All. Safe Food Walkathons is one of the

manifold activities of this Abhiyan to engage

with Government officials, Celebrities, School

and College students, Street food vendors and

General Citizens. The walkathons comprise

several Pre-events and Parallel activities

including thematic Sit and Draw competitions,

Quiz Contests, Pledge for commitment to Food

Safety, Skit contests on Food Safety themes in

colleges, Flash mob performances on hygienic

practices, Street plays, Training Programs for

Street Food vendors and Enrollment of

volunteers at Walkathon Venues For maximum

outreach to the general population, Radio, Print,

Electronic, Digital and Social Media would be

leveraged.

CII FACE is working closely with

academic institutions including

s c h o o l s a n d c o l l e g e s f o r

strengthening their knowledge on

how to read and interpret food

labels, importance of storage

conditions and other relevant

aspects of hygiene and food

safety practices. This is being done

through interactive engagement

processes like Quiz Contests,

Poster /Drawing/Skit Competitions,

enrollment of volunteers and

training them as master trainers

for micro small scale food business

operators like self help groups,

midday meal organizers, street

food vendors and others.

Organising Industry Visits for Sharing Best Practices with Consumers and Industry

Strengthening Food Safety in Micro Small and Medium industries and segments like Self Help Groups and others related to Food Businesses.

‘Seeing is Believing’.

Industry visits for SKA

Vo lu n t e e r s , G e n e r a l

Consumers, Students

a n d H o u s e w i v e s

a r e c o n d u c t e d i n

organizations which are

r e co g n i t i o n w i n n e r s

of the CII Food Safety

A w a r d t o s h o w c a s e

b e s t p r a c t i c e s a n d

disseminate awareness

on Food Safety.

It is imperative that Micro, Small and

Medium Food Business Operators like Self

help groups must be facilitated to

implement preventive measures to ensure

processing and delivery of Safe Food to all

its customers. Food handlers in these

sectors must be trained continually on

Food Safety to help in preventing and

controlling food borne diseases among the

large rural and urban population of our

country. Keeping this in mind, training and

guidance to the Micro Small and Medium

sectors have been planned through

SKA-FSMS Certified Trainers. The process

involves a QCI-CII-FACE partnership

Capacity Building Initiative of Food

Safety Professionals through the NBQP

Registration scheme for FSMS and HACCP

Consultants and Auditors. Practicing Food

Professionals who are also certified CII

Food Safety Award Assessors and who

qualify in this NBQP scheme for FSMS

Consultants / Auditors are eligible to be

empanelled as SKA-FSMS Certified

Trainers.


90


91

Developing Suppliers in the Small and Medium Food Industry to deliver Sustainable Food Safety & Quality

Training Primary Producers on Good Agricultural Practices for creating awareness on Maximum Residue limits and Food Safety Risk Mitigation Practices:

As part of its capacity building initiative for

developing suppliers of Large and Medium

Scale industries in the SMB sectors, CII Food

and Agriculture Centre of Excellence (FACE)

will continue to engage in providing training,

consultancy and gap assessment services to

suppliers of large and medium scale industry

on Food Safety topics like Risk Analysis

based on HACCP, IS0 22000, FSSC 22000,

Sector specific GHP, GMP, GAP for their

primary producers, Corrective Actions,

Handling of Customer complaints, Process

Improvements and others.

In order to assist farmers to

integrate Food Safety and Quality

in their daily agricultural practices

to deliver safe fresh produce for

domestic consumption and export,

conducting customized training

program for primary producers

needs to be ensured across all

sectors. FACE in partnership with

APEDA plans to complete thirty

two such One Day Awareness

Training Programs for Clusters in

15 States for 14 fruits and

vegetables by 2017.

Promoting a Culture of Excellence and Building Capacity among Food Processing SMEs

Collaborative and CII- FACE Certificate courses with IIT, QCI, MoFPI, NIFTEM and State

Governments are being planned during 2016-17 on Good Hygiene and Manufacturing

Practices, IIT-CII- FACE Certified Food Professional Course, Integrated Management

Systems, GAP, FSSC 22000, ISO 22000, Risk Analysis and others.

The Culture of Food Safety Excellence will be propagated extensively by promoting

participation of Street Food Vendors, Small and Quick Service Restaurants, Caterers,

Institutional Canteens, Food Marts in the prestigious CII Food Safety Award which helps

build capacity of the industry by identifying role models based on Maturity assessment of

Food Safety and providing them with an opportunity of national recognition.

CII along with its multi stakeholder National Partners and the Industry is committed to

continue its Awareness Campaign on Food Safety across the country to strengthen TMnationwide action on 'Safe Food for All' through Surakshit Khadya Abhiyan .


92

Come join hands with

to support this noble cause of

through

CII

'Safe Food for All'

TMSurakshit Khadya Abhiyan .

We Shall Continue Our Efforts

To Strive Together

Towards Ensuring

Safe Food For

All Through

Surakshit Khadya Abhiyan


93

National Partners

2015-16

National Industry Partner

National Partners

National Partners

Thank You Partners

Other Partners

National Partners

National Industry Partner


94

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of

India, partnering industry, Government, and civil society, through advisory and consultative processes.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's

development process. Founded in 1895, India's premier business association has over 8000 members, from the private as

well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240

national and regional sectoral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing

efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic

global linkages. It also provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes.

Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development

across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill

development, empowerment of women, and water, to name a few.

The CII theme for 2016-17, Building National Competitiveness, emphasizes Industry’s role in partnering Government to

accelerate competitiveness across sectors, with sustained global competitiveness as the goal. The focus is on six key

enablers: Human Development; Corporate Integrity and Good Citizenship; Ease of Doing Business; Innovation and

Technical Capability; Sustainability; and Integration with the World.

With 66 offices, including 9 Centres of Excellence, in India, and 9 overseas offices in Australia, Bahrain, China, Egypt,

France, Germany, Singapore, UK, and USA, as well as institutional partnerships with 320 counterpart organizations in 106

countries, CII serves as a reference point for Indian industry and the international business community.

FACE is CII's Centre of Excellence dedicated to building efficiencies across the agricultural value chain from farm to fork.

The Centre endeavours to build capacity while leveraging technology and innovation to improve productivity and the

environmental footprint of agriculture. It focuses on introducing efficiencies across the supply chain, right from the farm gate

to the end consumer.

Guided by an Expert Group on Food Safety and Quality consisting of technical experts from the India industry, CII

commenced Food Safety and Quality (FSQ) –related services to the Indian Industry since 2003. It has been a preferred

partner for information and knowledge dissemination, carrying out Awareness programs, trainings, Workshops,

Consultancy, Gap assessments, skills and capacity building services, Seminars and Award Process, on various subjects

relating to Food Safety, Quality Management, Manufacturing Excellence, Business Excellence, Total Productive

Maintenance and Quality tools and techniques for providing a platform to share information and best practices.

Reach us via our Membership Helpline: 00-91-124-4592966 / 00-91-99104 46244

CII Helpline Toll free No: 1800-103-1244

Follow us on:

facebook.com/followcii twitter.com/followcii www.mycii.in

CII-Jubilant Bhartia Food and Agriculture Centre of Excellence (FACE)Confederation of Indian Industry

3rd Floor, IGSSS Building, 28 Institutional Area Lodi Road, New Delhi-110003, India Tel: +91-11-45771000 Website : www.cii-ska.in; www.face-cii.in; www.cii.in

Date post:	23-Feb-2018
Category:	Documents
Upload:	dangthu
View:	236 times
Download:	6 times

Surakshit Khadya Abhiyan Report Final Artwork 2 - cii-ska.incii-ska.in/SKADocument/Surakshit Khadya...

Documents