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FROM ZERO TO HERO SEO - Social Media - Marketing MIKE DUNCAN - CEO - SAGE ISLAND
| Date post: | 10-Feb-2017 |
| Category: |
Marketing |
| Upload: | sage-island |
| View: | 196 times |
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FROM ZERO TO HERO
SEO - Social Media - Marketing
MIKE DUNCAN - CEO - SAGE ISLAND
SAGEISLAND.COM
wilmingtonbiz.com/insights/mikeduncan/40
SEARCH ENGINE MARKETING TEN SEO TIPS!
SEO Tip #1
Google Webmaster Tools google.com/webmasters
SEO Tip #2
GET A RESPONSIVE WEBSITE!
» Responsive devices outnumber desktops in search
» Google labels if your website is mobile-friendly- Maintain a positive user experience and SEO rank
» Responsive Tool: responsivedesignchecker.com
www.sageisland.com/size-matters.html
• GoogleSEOalgorithmstracksocialmediause• Buildbacklinkstoyoursitefromsocialpla<orms• Themoreyouwrite&post=higherSEOrank
SEO Tip #3
SEO & Social Go Hand-in Hand
• Google+BusinessincreasesSEOrank• BecomearesourceinlocallisBngs• Create,verifyandopBmizeyourpage• TesBmonialsareabigfactorincustomerdecisions• Anotherpla<ormforlink-building
SEO Tip #4
Take Control of your Google+ Business Page
SEO Tip #5
www.schema.org
SEO Tip #6 Pay Attention to On-Page Optimization
moz.com/search-ranking-factors
moz.com/beginners-guide-to-seo
Content is Quality Over Quantity
SEO Tip #7
BLOG Regularly
SEO Tip #8
Secure your Website
SEO Tip #9
SEO Tip #10
marketing.grader.com
nibbler.silktide.com
app.upcity.com/free-tools/seo-report-card
gtmetrix.com
SOCIAL MEDIA TIPS FOR BETTER SOCIAL
Tip #1: Always use hashtags
Hashtags immediately increase your post’s organic reach, helps target your desired
audience and builds brand exposure.
HASHTAGIFY.ME
Twitter & Facebook
Tip #2: Use Quality Images
Be selective in the photos you choose to represent your brand on social media.
Tip #3: Timing is Everything
Where is your target audience located and when are they on social media?
iconosquare.com
Tip #4: Leverage Brand and Ambassador Content
Jackpot.
Tip #5: Link back to your website
Social media is now synonymous with SEO. Link back to your website whenever
possible.
foursixty.com
#UserGeneratedContent
Tip #6: Brand Hashtag
Tip #7: Target key influencers
Develop strategic partnerships with key influencers.
klout.com
Tip #8: Give Incentives
Why should people follow you on social media?
Tip #9: Stay organized
Save time.This is key to social media success.
LATERGRAM.ME
TWEETDECK.TWITTER.COM
HOOTSUITE.COM
Tip #10: Advertise
Duh.
FacebookAdvertising
• Facebook’schangeshavemadeadvertisinganecessityforbrandsandbusinesses.Atthesametime,they’veheavilyincreasedtheiradvertisingopportunities
• Fromwebsiteremarketingandpromotedposts,youcannowbuildhighlytargetedcampaigns,reachingusersbasedonbehaviors,demographics,locationsandmore
• UseFacebookBusinessManagerandPowereditorformoretargetedandstrategicads:https://business.facebook.com
Instagram• Instagramadsarenowavailable
globallyforallbusinesses—bigandsmall
• Sharestorieswiththishighlyengagedaudienceinacreativevisualenvironmentanddriveactionwithyourads
• Driveclickstoyourwebsite,storelocations,contactforms,contestsandmore
• Sharevideosupto30secondstotellyourbrandorcampaignstory
• Promoteappinstallsandsharemultiplephotosatoncewiththeirnewcarouseladformat
