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SURPRISE & DELIGHT How Instant Rewards Build Customer Loyalty – One Positive Experience at a Time Concerned about the ROI of your loyalty rewards? The next wave of payment solutions is about more than moving money. It’s about creating lasting relationships. Now, both retailers and financial institutions can improve the stickiness of their rewards programs by giving customers unexpected real-time redemption opportunities that go beyond acquiring points to deliver an delightful purchase experience. UNUSED POINTS ARE PAIN POINTS Undistributed loyalty points can be considered frozen costs on your balance sheet. Adding instant rewards encourages customers to use their points early and oſten, encouraging frequent patronage and usage while improving your bottom line. One you save, the other you spend. vs. Instant Points vs. Instant Rewards CONNECT YOUR LOYALTY PROGRAM WITH A NETWORK OF OTHERS Dramatically expand the reach and impact of your rewards program. Discourage Point Hoarding - The more relevant reward opportunities you offer, the higher the likelihood of redemption. Go Beyond Niche Rewards - Financial institutions can ensure their card is top of wallet (or phone) for more kinds of purchases. Gather a Wealth of Customer Data – Gain insight into the habits and tastes of your customers. Deliver a Delightful Experience – Make sure the buying experience is truly enjoyable and memorable. 3 KEYS TO AN AMAZING INSTANT REWARDS EXPERIENCE Consumer Interaction • Physically interact via touch, swipe, scan, etc. • Real-time communication of the offer – in person, online or via mobile • Positive reinforcement (“Congratulations!”) Time & Space • Allow ample time to decide • Simple “yes” or “no” – no secondary steps required • No pressure or interruptions Immediate Value • Must apply to the current transaction • Ability to see the redemption take place • Clear cost in terms of points spent (e.g., points remaining on receipt) REWARDS IN ACTON: WHAT HAPPENED WHEN A LARGE RETAILER ADDED REAL-TIME REWARDS 3% increase in patronage by cardholders of redeemers chose the retailer because of rewards 18% of redeemers would act on instant rewards again 88% WHERE PAYMENTS MEET LIFE Learn more about how FIS delivers holistic, customer-centric payment solutions that fit your current infrastructure and goals. 29 Avg. number of loyalty programs per household... $40bn worth of unused points But consumers are active in only 12 of them. FIS PREMIUM PAYBACK ™ This real-time, point-of-sale redemption network connects millions of consumer payment cards with loyalty programs all over the country and dramatically expands the reach and impact of rewards offerings. FIS processes transactions in real time and immediately updates customer loyalty accounts, continuously resetting points totals and status levels, while communicating relevant offers to consumers at the point of sale, whether in person, online or via mobile. Call 800-822-6758 Email getinfo@fisglobal.com Visit www.fisglobal.com/loyaltyeffect Source: “Customer Loyalty and the Transformation of Commerce” white paper; download at www.fisglobal.com/loyaltyeffect. You Earned 100 Points! Save 10% Now!
