Surprises in Facebook data

Better Facebook Analytics by

• 700 Million Fans

• 7,000+ Fan Pages

PageLever measures a lot of Facebook data:

What we discovered in the data…

(Several illustrations courtesy http://graphjam.com/)

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How long does a status update stayin the Facebook newsfeed?

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How long do Facebook posts last?

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How we calculated this:

http://pagelever.com/long-status-update-stay-facebook-newsfeed/

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What are Active Users onFacebook actually doing?

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Better Facebook Analytics by

How we calculated this:

http://pagelever.com/2-daily-active-users-facebook-page-engage-content/

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How much traffic do search enginessend to your fan page?

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Better Facebook Analytics by

How we calculated this:

http://pagelever.com/seo-facebook-google-bing-fan-pages-results/

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A few more things we discovered…

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How effective are Facebook’s“Recommended Friends” suggestions for

normal users?

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Better Facebook Analytics by

Facebook's "Recommend a Friend" suggests

Old friend you didn't real-ize used Facebook

Jerk who bullied you throughout highschool

Your Ex

For marketers?

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Better Facebook Analytics by

Facebook's "Recommend a Friend" suggests

Old friend you didn't real-ize used Facebook

Jerk who bullied you throughout highschool

Your Ex

Jay Baer, Mari Smith, & Brian Solis

Who are a user’s Facebook friends?

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Better Facebook Analytics by

Who are a user’s Facebook friends?

Actual friends who they hang out with

The Facebook Friend re-quest was more conversa-tion than the two of them had in highschool

How do people spendtheir time on Facebook?

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Better Facebook Analytics by

Throwing Sheep Tagging friends in awkward photos

Wondering why that very attractive person I've never met wants to be

my friend

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Time Spent on Facebook

What do Facebook usersdo when it snows?

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Better Facebook Analytics by

What users do when it snows

Go play in the snow

Write a Facebook status update about it

What type of stories dominatethe Facebook newsfeed?

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Better Facebook Analytics by

Facebook Newsfeed Contains:

Things I actually care about

Farmville

What do normal users post about?

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Better Facebook Analytics by

Music Lyrics Happy Birthday! Complaining about Facebook

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What do normal users post about?

What do marketers post about?

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Better Facebook Analytics by

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What do marketers post about?

What happens when users forget to log out?

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Better Facebook Analytics by

What users do when the previous user forgot to log out of Facebook

Log out

Write something embarassing

What’s the proper etiquetteabout Facebook events?

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What replying "Maybe" to a Facebook Event really means

YesMaybeNo

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So where do Facebook fans come from?

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Better Facebook Analytics by

Where fans come from

Legitimate marketing campaigns

Some dude on Odesk or Fiverr

How do users respondwhen Facebook goes down?

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Better Facebook Analytics by

Frantically reload Facebook.com

Google what "DNS failure" means

Get some real work done0

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Normal Users: What happens when Facebook goes down?

How do marketers respondwhen Facebook goes down?

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Better Facebook Analytics by

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Marketers: What happens when Facebook goes down?

These customers trust PageLeverfor better Facebook Analytics:

Better Facebook Analytics by

Measure your fan page at http://pagelever.com/