Date post: | 18-Nov-2014 |
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Surrogate Advertising
A presentation on sales and advertising management.
Achal Singh SachanIBR 4013
Advertising on T.V. starts, dance on the club boat, party begins and the group of party people is in age of 25 -40 years and have a glass seems like water in it. After that music starts in advertisement “be watcha you wanna c……..” and young people do dance and then advertise closes with Bacardi brand shows BAT as their LOGO and the end says cassettes and cd’s available on SONY.
what is this combination all about?
You are watching T.V. ad…
THIS IS SURROGATE ADVERTISING
Surrogate advertising means duplicating brand image of one product extensively in order to promote another product of the same product.
To release surrogate advertisement, the company extend their well established brand beyond the original product to encompass product like cd’s, cassettes, apparels and accessories.
Surrogate Advertising
The major players who use surrogate advertising as their strategically promotion elements:
WILLS. MANIKCHAND. BACARDI. KINGFISHER. ARISTROCRAT SMIRNOFF. SEAGRAMS.
SURROGATE ADVERTISING
COMPANY ‘S NAME SURROGATES
SEAGRAMS COMPACT DISCS.
MC DOWELLS WATER AND SODA
BAGPIPER WATER AND SODA, CASSEETES AND COMPACT DISCS.
GODFREY PHILIPS BRAVERY AWARDS
RED AND WHITE BRAVERY AWARDS
BACARDI CASSETTES AND COMPACT DISCS
KINGFISHER WATER AND CALANDERS
SMIRNOFF APPLE JUICE
ROYAL CHALLENGE GOLF TOURNAMENTS
ARISTROCRAT APPLE JUICES
SURROGATE ADVERTISING
COMPANY NAME SURROGATES
JOHNY WALKER SODA
FOUR SQUARE WHITE WATER RAFTING AND GLIDING
MANIKCHAND FILMFARE AWARDS
WILLS LIFESTYLE APPARELS, CLOTHING ACCESSORIES.
GOA GUTKHA PAN MASALA
PAN BAHAR GUTKHA PAN MASALA
PAN PARAG PAN MASALA
SURROGATE ADVERTISING
Surrogate Advertising
Kingfisher promote their liquors, beers and whiskies, which constitutes 95% revenues of the UB group, which is not promoted by Central as well as state government, secondly advertising of these products are banned on the television. The liquor king Vijay Mallaya and his group promoted their products by different strategies like owned a cricket team ROYAL CHALLENGERS of Bangalore and launching India’s costlier calendars Kingfisher Calendars, which are limited in edition.
SURROGATE ADVERTISING
THANKS