SURVEY ANALYSIS Karis Hays

QUESTION ONEThis question is important to my research because by looking at what gender buys magazines more than the other can help me generalize a specific audience for my magazine, if my findings were equal it would have indicated that I would be making a magazine for both genders. But with my results being more so male it has lead me to want to create a female magazine to try and interest the opposite gender.

This question can also influences what I can be included in my magazine and what would be preferred to which ever gender and what the colour scheme, layout etc. would be like, for example what the colour scheme might be like giving me a whole image of my magazine in total.

QUESTION TWOBy asking the age of the partaker in the survey it gives me a general idea of the age of the audiences who buy magazines, this can also help me to pick out colour schemes and what genre, and music artists to include within my magazine. By generalising my results to being a younger audience I then understand what they will be wanting from my magazine and what added extras to include.

The majority of the audience taking part in the survey were either younger than 16 or between the ages of 17 and 20. the main target audience of my magazine will be for a younger group of people this contradicts what the content will be. The difference between what you would include in a magazine for people mid twenties is completely different to one aimed at late teenagers.

QUESTION THREE

The importance of this question was to get a small idea of what added extras could be added into my magazine to grab the attention of my audience. This question could also link to my previous question about age, knowing what certain ages like is important in what content I include within my magazine.

Taking from these results I can see that exclusives are the most popular choice of added extras. Exclusives were the most popular with 50% of the participants voting for exclusives. So I will include exclusives like exclusive interviews and chances to win tickets that haven’t been released yet.

QUESTION FOURThe importance of this question was to get an idea of what types of genres to base my magazine around. It also shows me what musical genres are the most popular among certain ages and generations.

According to my results I can tell that the two most popular genres are pop and indie; pop with 29% and indie with 27%, I think that taking from these results I am going to base my magazine around pop/chart music seen as though it was the most popular choice.

QUESTION FIVEThe importance of this question was to find out what kind of personality is more preferred throughout artists so I can link my personalities with whoever is featured on my magazine. It was also to get an idea of who to feature in any articles and to mention for added extras like tour tickets and feature stories.

Going from my results more pop/ chart music is popular within the participants of my magazine artists like Sam Smith and Rihanna are very popular within the participants of my survey.

QUESTION SIXThis question was purely to help my frequency of publication. I didn’t want to release a magazine that was released weekly if people weren’t willing to buy it from me. Knowing how often people prefer to read magazines has helped me plan this. It also gives me an idea on how many how many copies I should release at a time instead of releasing so many weekly when they wont be that popular with my target audience.

Going from my results the most popular time for a magazine being released was monthly, 33.3% of my participants said that this was best for them. By releasing it monthly it would save money on production and could give me the chance to leave out copies from two months prior to the most recent copy.

QUESTION SEVENThe importance of this question was that I could get an idea of what albums are out there and which ones are popular within my participants of m survey. I can use these results for album reviews and recommendations to my audience as an added extra and exclusive to my readers. Going for these there are varied results giving me a wide choice of what I could review for my readers.

QUESTION EIGHTThe importance of this question is for me to know whether or not to add advertisement for things such as Spotify and Sound cloud or to push people to buy the physical copy for the realness of buying an actual copy. It can also go for things such as me saying my magazine is sponsored or has a partnership with a big company like Spotify which could be used to boost reading rates as it will draw peoples attention to the magazine as well as us including that they get discounted subscriptions etc.

Going by my results 58.33% of m participants would rather access music virally than buying the physical copy. So this can then be put on my magazine that I am sponsored by one of the big viral music brands adding extra exclusives for my readers.

QUESTION NINE

The importance of question nine was to find out if I should offer an online copy of my magazine to my readers. Going by the majority of my answers, 75% of the readers would rather pick up the original copy than get the subscriptions. I might offer the subscriptions at a low price to start with and then up the price if it becomes more popular.