Promotional Schemes Implemented by Online Selling Companies. BUSINESS RESEARCH BY: Nisarg Mankad Rahul Motwani MBA
Transcript
1. PromotionalSchemesImplementedbyOnlineSelling Companies.
BUSINESS RESEARCH BY: Nisarg Mankad Rahul Motwani MBA
2. INTRODUCTION In todays world, online shopping companies are
increasing in numbers and online market is emerging from past 4
years. Customers are getting a large variety of products by Online
Companies. People also have shifted on online buying because all
the goods and services are being provided to the customers
doorstep, that too Free of delivery Charges. There are various
reasons that, the customers have shifted towards online buying due
to the promotional schemes implemented by the online selling
companies.
3. PURPOSE OF THE STUDY There are various Promotional schemes
and offers being given by the online selling companies, in order to
increase their market share as well as for the future growth. By
this study we will get the knowledge and schemes that attract the
customers and at what point of time. In what duration they are
re-purchasing the product.
4. INTERPRETATION OF THE SURVEY TOTAL RESPONDENTS 118
https://docs.google.com/forms/d/16y6posd
UZdzqRV7iBJ7_s8O_pCVwUg9vr43GNY2 eG-o/viewform
5. AGE GROUP The respondents that we got for our research study
that are purchasing the products from the e-commerce websites
belong to the four age groups. In the age group from 16 to 25 we
have got 83.9 % respondents, In the age group from 26 to 45 we got
11.9% respondents and from the age group of 45-60 we have got only
3.4 % respondents.
6. ANNUAL HOUSEHOLD INCOME The respondents that have purchased
the products from the e-commerce websites had different incomes
that varied from 1 lakh to 10 lakh or more annually. The
respondents who had the income 1 lakh and below were 18, 21
respondents belong to the range of 1 lakh to 3 lakh, 45 belonged to
3.1 lakh to 7 lakh, 8 people belonged in the range of 7.1 lakh to
10 lakh and 26 respondents belonged to the annual income of 10 lakh
and above.
7. TIME SPENT ON INTERNET Majority of the respondents i.e 79 of
the overall respondents, spent 5 hours or more time on the internet
in a week, 16 respondents spent their time from 3 hours to 5 hours
on the internet.23 respondents spent their time between 1 hour to 3
hour on the internet.
8. AMOUNT SPENT IN ONLINE SHOPPING 78 respondents said that
they spend less than 10 thousand on the online shopping yearly. 31
respondents said that they spend between 10 thousand to 20 thousand
and the rest 9 respondents said that they shop more than 20
thousand yearly
9. PRODUCTS BOUGHT ONLINE The respondents who are being
purchasing and have purchased the products online, purchased
different type of products online from the 118 respondents that we
got for our survey, majority of the respondents purchased clothes,
apparels and electronics from e-commerce websites and rest of the
products like books , grocery, toys and other things were purchased
less by the respondents.
10. The respondents had considered price and discounts as the
major factor of purchasing the products online from 118
respondents. 79 respondents has given the priority as a major
factor of purchasing the products online rest 38 respondents wants
the discount sometimes as they want proper quality and quantity of
product and only 1 respondent, responded that discount is not the
motive of purchasing the products online.
11. Majority of the respondents have given the priority of the
delivery options important as many of the e-commerce website gives
options of delivering the goods faster.
12. Few of the websites offer a gifting options ,i.e. if they
want to get the product gift wrapped and get deliver to the near
ones they can do that, by our survey we got to know that majority
of the respondents feel that gifting options may be considered
sometimes, as they want to send the products to the near ones on
the festive occasions and on their birthdays.
13. The respondent feel that they want the e-commerce websites
that can be operated easily without any confusion or errors and the
orders can be placed easily by them.
14. The respondents feel that the promotions and schemes that
are being implemented by the e-commerce websites, the information
that they come to know is from the social media majorly then
followed by print media and audio- visual. Medium of Promoting
15. Have the respondents reduced the traditional shopping over
promotional schemes implemented by the online selling companies By
our research study , we got to know that by the promotional schemes
being implemented by the e-commerce websites 39 % of respondents
have switched or reduced their shopping from traditional to online
shopping while rest 61% still believe that traditional shopping is
still better than shopping from the websites.
16. Reasons that Deter them from Shopping Online
17. Does Age group significance matter while implementing
promotional schemes by the e-commerce websites. The promotional
schemes play a major part in attracting the customers to their
website and purchase the goods. At some part Age group also play a
crucial role in implementing the promotional schemes as the young
generation and millennial are more attracted towards internet and
purchasing the goods online. So it is better to develop different
promotional strategies for different age groups, so that they can
get the customer from every age group that is purchasing the goods
online.
18. FINAL CONCLUSIONS Final conclusion says that around 71% of
total population still prefers traditional shopping. Brick and
mortar business model are still far higher in the trends. Only 29 %
of the total population prefers online shopping sites. These
factors can be reduced if online websites come up with different
schemes of discounts and other services. Customers should get
attracted more and that s possible by coming up with great discount
schemes.